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Wie entwickeln sich die Budgets? Welche KI-Tools sind aktuell am beliebtesten und wofür werden diese genutzt? In der Statista Content Marketing Trendstudie 2024 erhalten Sie Antworten von B2B- und B2C-Unternehmen auf diese und weitere Fragen rund um Content Marketing.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-inline vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-success" href="https://statista.design/statista-content-marketing-trendstudie/" title="Kostenlose herunterladen">Kostenlos herunterladen</a></div> </div> </div> </div> </div> </section> <section class="vc_section section--white"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-4"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <a href="https://statista.design/ki-compass/" target="_self" class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://statista.design/wp-content/uploads/2024/05/KI-Compass-205x240.png" width="205" height="240" alt="Statista KI Compass" title="Statista KI Compass" loading="lazy" /></a><br /> </figure> </div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-8"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Statista KI Compass</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p style="text-align: left;">Künstliche Intelligenz im Marketingbereich einzusetzen, klingt vielversprechend: Mehr Ergebnisse mit weniger Aufwand. Doch wie können Sie KI-Lösungen für Ihre Content-Strategie sowie für ihre Marketingkampagnen einsetzen und was sollten Sie bei der Nutzung beachten?</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-inline vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-success" href="https://statista.design/ki-compass/" title="Kostenlose herunterladen">Kostenlos herunterladen</a></div> </div> </div> </div> </div> </section> <section class="vc_section section--pale-grey"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-4"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <a href="https://statista.design/content-marketing-trendstudie-2023/" target="_self" class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://statista.design/wp-content/uploads/2023/05/statista_content_marketing_trend_study_2023_thumbnail-205x240.jpg" width="205" height="240" alt="Statista Content Marketing Trendstudie 2023" title="Statista Content Marketing Trendstudie 2023" loading="lazy" /></a><br /> </figure> </div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-8"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Statista Content Marketing Trendstudie 2023</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p style="text-align: left;">Was sind die größten Herausforderungen und Erfolgsfaktoren im Content Marketing und die beliebtesten Maßnahmen, die von Unternehmen eingesetzt werden? In unserer Statista Content Marketing Trendstudie erhalten Sie wertvolle Insights von Unternehmen aus dem deutschsprachigen Raum.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-inline vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-success" href="https://statista.design/content-marketing-trendstudie-2023/" title="Kostenlose herunterladen">Kostenlos herunterladen</a></div> </div> </div> </div> </div> </section> <section class="vc_section section--white"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-4"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <a href="https://statista.design/influencer-marketing-compass/" target="_self" class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://statista.design/wp-content/uploads/2022/11/statista-influencer-marketing-compass-preview-large-205x240.png" width="205" height="240" alt="Statista Influencer Marketing Compass" title="Statista Influencer Marketing Compass" loading="lazy" /></a><br /> </figure> </div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-8"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Statista Influencer Marketing Compass</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p style="text-align: left;">Influencer Marketing hat längst den Sprung von der Nischendisziplin zum festen Bestandteil im Marketingmix geschafft. Unternehmen stecken immer größere Budgets in Influencer-Kampagnen. Auch im B2B-Bereich bietet Influencer Marketing ein großes Potential. Machen Sie sich dieses jetzt zunutze!</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-inline vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-success" href="https://statista.design/influencer-marketing-compass/" title="Kostenlose herunterladen">Kostenlos herunterladen</a></div> </div> </div> </div> </div> </section> <section class="vc_section section--pale-grey"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-4"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <a href="https://statista.design/content-marketing-compass-2022/" target="_self" class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://statista.design/wp-content/uploads/2022/02/Compass-Deckblatt-205x240.jpg" width="205" height="240" alt="Statista Content Marketing Compass 2022" title="Statista Content Marketing Compass 2022" loading="lazy" /></a><br /> </figure> </div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-8"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Statista Content Marketing Compass 2022</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p style="text-align: left;">Nach der durchweg positiven Resonanz auf unseren „Content Marketing Compass 2021“ möchten wir Ihnen auch für das Jahr 2022 die Ergebnisse und Trends aus den wichtigsten Content-Marketing-Studien vorstellen und zusammenfassen.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-inline vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-success" href="https://statista.design/content-marketing-compass-2022/" title="Kostenlose herunterladen">Kostenlos herunterladen</a></div> </div> </div> </div> </div> </section> <section class="vc_section section--white"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-4"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <a href="https://statista.design/management-summary-b2b-marketing-budgets-2022/" target="_self" class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://statista.design/wp-content/uploads/2022/10/management_summary_bvik_studie_b2b_marketing_budgets_2022_thumbnail-205x240.jpg" width="205" height="240" alt="Management Summary der bvik-Studie „B2B-Marketing-Budgets 2022“" title="Management Summary der bvik-Studie „B2B-Marketing-Budgets 2022“" loading="lazy" /></a><br /> </figure> </div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-8"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="pre-headline h h2">Management Summary der bvik-Studie „B2B-Marketing-Budgets 2022“</h2> </div> </div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p style="text-align: left;">Wie verteilen B2B-Unternehmen ihre Marketing-Budgets? Welche Themen haben für Marketing-Abteilungen im Vergleich zum Vorjahr an Bedeutung gewonnen? Wohin fließen die Budgets? In der Management Summary der bvik-Studie „B2B-Marketing-Budgets 2022″ erhalten Sie wertvolle Benchmarks für den B2B-Bereich.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="vc_btn3-container vc_btn3-inline vc_do_btn"><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-round vc_btn3-style-flat vc_btn3-color-success" href="https://statista.design/management-summary-b2b-marketing-budgets-2022/" title="Kostenlose herunterladen">Kostenlos herunterladen</a></div> <div class="vc_empty_space" style="height: 160px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> </div> <footer class="footer"> <div class="footer__template"> <div class="templatera_shortcode"><style type="text/css" data-type="vc_shortcodes-default-css">.vc_do_btn{margin-bottom:22px;}</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1605081095587{margin-top: -140px !important;margin-bottom: 0px !important;}.vc_custom_1663082904004{margin-bottom: 60px !important;}.vc_custom_1607286314718{margin-bottom: 20px !important;}.vc_custom_1607286437294{margin-bottom: 20px !important;}.vc_custom_1607286459298{margin-bottom: 20px !important;}.vc_custom_1607965775899{margin-right: 15px !important;}.vc_custom_1607965810523{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1607965816847{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1606217743472{margin-top: 80px !important;}.vc_custom_1603725091729{margin-top: 30px !important;}.vc_custom_1611329730990{margin-top: 30px !important;}.vc_custom_1607287861700{margin-top: 30px !important;}.vc_custom_1607965761418{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1607965769372{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;border-radius: 4px !important;}.vc_custom_1607965793068{margin-top: 80px !important;}.vc_custom_1607965846303{margin-top: 30px !important;}.vc_custom_1607287771413{margin-top: 30px !important;}.vc_custom_1607965804372{margin-top: 30px !important;}</style><section class="vc_section section--dark-blue section--background-shapes"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1663082904004" > <div class="wpb_wrapper"> <p style="text-align: center; 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