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Matched Audiences best practices | Marketing Solutions Help
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class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 weeks ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(424450,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration. Here are some recommendations that can help you while setting up Matched Audiences:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>The minimum campaign audience size is 300 members and location is a required targeting facet. If you apply Matched Audiences segments to build your campaign audience, it’s important the segment matches more than 300 members as location might decrease your audience size.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If your segment is too small (less than 300), you can select multiple audience segments to apply to your campaign. Learn more about how to <a rel="" href="/help/lms/answer/a423690/" target="_self">increase audience size with Matched Audiences</a>.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Even if your Matched Audiences segments are in the building state, they can be applied to your campaign. Your campaign will automatically begin delivering once your audience has reached a minimum of 300 members. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Use asset copying to share a copy of your website retargeting, company list, or contact list audiences across multiple Campaign Manager accounts.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you upload a company or contact list:</p><ul><li>Use our templates to upload your company or contact list. Visit our <a rel="" href="https://www.linkedin.com/help/lms/answer/a420864/" target="_self">troubleshooting help center article</a> for more tips on file formatting.</li><li>When uploading a list of companies, provide the company name and the Company Page URL (www.linkedin.com/company/NAME) in the template to improve match rate and accuracy.</li><li>For company lists, you can view company-level metrics on companies from your uploaded list and through organic engagement with Companies in Campaign Manager. To find Companies, click <strong>Plan</strong>, then <strong>Companies</strong> on the left menu.</li><li>Contact audience segments can be created from uploaded contact lists or data integrations with third-party providers.</li></ul> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Ensure the LinkedIn Insight Tag is in the global header or footer of your site when using website audiences.</p> </div> </div> </li> </ul> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our <a rel="" href="https://www.linkedin.com/help/lms/answer/a417950" target="_self">best practices for LinkedIn Ads audience targeting</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424095/" target="_self">Share a copy of Matched Audiences across LinkedIn Ads accounts</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7102928" target="_self">Use Companies in Campaign Manager </a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421822/" target="_self">Upload company and contact targeting lists for LinkedIn Ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424306/" target="_self">Connect a marketing partner with Campaign Manager for Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415978/" target="_self">Check the status of your website audience in Campaign Manager</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420552/" target="_self">LinkedIn Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423690/" target="_self">Target audience size best practices</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420864/" target="_self">Troubleshooting tips for LinkedIn Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6884751" target="_self">Companies in Campaign Manager</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-f25ct" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Target audience size best practices </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-f25ct" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Campaign audience size can be optimized to improve your ads’ performance. Learn how to manage audience size to fit your marketing goals. </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423690?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Target audience size best practices”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-khtim" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Troubleshoot LinkedIn Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-khtim" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you experience problems when setting up LinkedIn Matched Audiences to enable website retargeting, contact targeting (data integration), company or contact targeting (CSV upload), or using Conversions API, try the following troubleshooting steps.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420864?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Troubleshoot LinkedIn Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-qxl2q" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Edit or delete Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-qxl2q" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can edit and delete your Matched Audiences from your Audience page in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To edit or delete Matched Audiences:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Sign in to Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <li-icon type="nav-small-sales-navigator-icon"></li-icon> <strong>Plan</strong> <li-icon type="chevron-down-icon"></li-icon> on the left menu and select <strong>Audiences</strong>.</p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422548?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Edit or delete Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-9biri" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Upload company and contact targeting lists for LinkedIn Ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-9biri" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Before you upload a list to Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Company and contact list requirements:</p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423102" target="_self">Company list requirements</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1489764" target="_self">Contact list requirements</a></li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421822?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Upload company and contact targeting lists for LinkedIn Ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-zbi6s" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Company Engagement Report is now Companies in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-zbi6s" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>At LinkedIn, we’re always exploring new ways to help our members optimize their experience and create new opportunities. The Company Engagement Report is a valuable insights tool, and we are excited to transition to the next evolution of the tool: Companies in Campaign Manager. This change is part of our commitment to providing you with the tools and support to ensure your advertising strategies are as effective and accurate as possible.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>In November 2024, the Company Engagement Report was replaced by Companies. With Companies, you can still gain insights into account engagement, impressions, and leads. You’ll also have access to: </p><ul><li>New time ranges - Build company lists using 7, 30, 60, or 90-day windows. </li><li>Improved engagement metric - Leverage a more comprehensive engagement definition, which incorporates both paid and organic engagement.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422150?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Company Engagement Report is now Companies in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a137077" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a137077" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a137077"> Optimize Campaigns </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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