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Adil</h2>  <article class="box story soft-half--bottom" data-id="1141559" data-layout="story">  <figure class="media media--left one-third palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141559/using-print-to-target-households"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/10/580516c657489.jpg" alt="Using print to target households"/></a></div> </figure>  <h2 data-layout="story" data-id="1141559" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141559/using-print-to-target-households" class="story__link">Using print to target households</a></h2>  <div class="story__excerpt text--300">Whose opinion is mostly involved in purchasing brands of different household items in your house? <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-12-10T12:48:30+05:00"><span class="timestamp__calendar">Dec 10, 2016</span> <span class="timestamp__time">12:48pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141512" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141512/when-content-meets-marketing"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/09/57dccf7979e95.jpg" alt="When content meets marketing"/></a></div> </figure>  <h2 data-layout="story" data-id="1141512" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141512/when-content-meets-marketing" class="story__link">When content meets marketing</a></h2>  <div class="story__excerpt text--300">Brand managers need to take advantage of content marketing if they want to create lasting brand recall. <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-09-17T10:22:55+05:00"><span class="timestamp__calendar">Sep 17, 2016</span> <span class="timestamp__time">10:22am</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141517" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141517/walking-the-talk"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/08/57b41a9c12da9.jpg" alt="Walking the talk"/></a></div> </figure>  <h2 data-layout="story" data-id="1141517" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141517/walking-the-talk" class="story__link">Walking the talk</a></h2>  <div class="story__excerpt text--300">Marketing supremo Tariq Ikram in profile. <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-08-17T13:02:14+05:00"><span class="timestamp__calendar">Aug 17, 2016</span> <span class="timestamp__time">01:02pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141519" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141519/the-buzz-thats-making-news"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/08/57a04dae4b5b8.jpg" alt="The Buzz that&#39;s making news"/></a></div> </figure>  <h2 data-layout="story" data-id="1141519" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141519/the-buzz-thats-making-news" class="story__link">The Buzz that's making news</a></h2>  <div class="story__excerpt text--300">Simon Crerar, Editor, BuzzFeed Australia, on the evolving content strategy and revenue model of BuzzFeed. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-08-08T10:10:44+05:00"><span class="timestamp__calendar">Aug 08, 2016</span> <span class="timestamp__time">10:10am</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141492" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141492/the-content-from-our-print-publications-has-to-be-translated"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/05/5744fdc8aaeb0.jpg" alt="&ldquo;The content from our print publications has to be &lsquo;translated&rsquo;&quot;"/></a></div> </figure>  <h2 data-layout="story" data-id="1141492" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141492/the-content-from-our-print-publications-has-to-be-translated" class="story__link">“The content from our print publications has to be ‘translated’"</a></h2>  <div class="story__excerpt text--300">In conversation with Barbie Atienza, Head of External Affairs, Manila Bulletin. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-06-30T13:43:56+05:00"><span class="timestamp__calendar">Jun 30, 2016</span> <span class="timestamp__time">01:43pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141479" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141479/print-still-lives"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/05/5744c9291254d.jpg" alt="Print still lives"/></a></div> </figure>  <h2 data-layout="story" data-id="1141479" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141479/print-still-lives" class="story__link">Print still lives</a></h2>  <div class="story__excerpt text--300">Publish Asia 2016 identifies a small window of opportunity for print. <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-06-17T10:43:43+05:00"><span class="timestamp__calendar">Jun 17, 2016</span> <span class="timestamp__time">10:43am</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141489" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141489/integrating-newsrooms"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/05/5744f5017687f.jpg" alt="Integrating newsrooms"/></a></div> </figure>  <h2 data-layout="story" data-id="1141489" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141489/integrating-newsrooms" class="story__link">Integrating newsrooms </a></h2>  <div class="story__excerpt text--300">In conversation with Nicholas Dawes, Chief Editorial and Content Officer, Hindustan Times Media. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-05-30T10:50:42+05:00"><span class="timestamp__calendar">May 30, 2016</span> <span class="timestamp__time">10:50am</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141353" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141353/will-art-cinema-find-a-place"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2016/01/56a85e0a5dc61.jpg" alt="Will art cinema find a place?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141353" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141353/will-art-cinema-find-a-place" class="story__link">Will art cinema find a place?</a></h2>  <div class="story__excerpt text--300">Will Pakistani filmmakers take up the challenge or continue to go down the well-travelled road of commercial cinema? <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-01-27T11:05:27+05:00"><span class="timestamp__calendar">Jan 27, 2016</span> <span class="timestamp__time">11:05am</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141361" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141361/living-the-advertising-adventure"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2015/12/566b63ecaa1ce.jpg" alt="Living the advertising adventure"/></a></div> </figure>  <h2 data-layout="story" data-id="1141361" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1141361/living-the-advertising-adventure" class="story__link">Living the advertising adventure</a></h2>  <div class="story__excerpt text--300">Nida Haider, Head of Brand Strategy at IAL Saatchi & Saatchi, in profile. <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-01-06T11:35:43+05:00"><span class="timestamp__calendar">Jan 06, 2016</span> <span class="timestamp__time">11:35am</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140651" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140651/crazy-about-technology"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2015/03/54fc3072baf90.jpg" alt="Crazy about technology"/></a></div> </figure>  <h2 data-layout="story" data-id="1140651" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140651/crazy-about-technology" class="story__link">Crazy about technology</a></h2>  <div class="story__excerpt text--300">Asad Memon, MD, Creative Chaos, in profile. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-03-30T12:23:27+05:00"><span class="timestamp__calendar">Mar 30, 2015</span> <span class="timestamp__time">12:23pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140696" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140696/a-genuinely-nice-guy"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2015/03/5501d20a3b931.jpg" alt="A genuinely &lsquo;nice guy&rsquo;"/></a></div> </figure>  <h2 data-layout="story" data-id="1140696" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140696/a-genuinely-nice-guy" class="story__link">A genuinely ‘nice guy’</a></h2>  <div class="story__excerpt text--300">Ali Rashid Khan, Senior Brand Manager, Engro Foods, in profile. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-03-30T15:32:35+05:00"><span class="timestamp__calendar">Mar 30, 2015</span> <span class="timestamp__time">03:32pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140681" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140681/the-storyteller-within-the-ceo"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2015/03/55015e23d6e22.jpg" alt="The storyteller within the CEO"/></a></div> </figure>  <h2 data-layout="story" data-id="1140681" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140681/the-storyteller-within-the-ceo" class="story__link">The storyteller within the CEO</a></h2>  <div class="story__excerpt text--300">Jerjees Seja, CEO, ARY Digital Network, in profile. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-04-09T14:59:40+05:00"><span class="timestamp__calendar">Apr 09, 2015</span> <span class="timestamp__time">02:59pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140671" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140671/fans-are-forever"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2015/03/54fea15fa1325.jpg" alt="Fans are forever"/></a></div> </figure>  <h2 data-layout="story" data-id="1140671" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140671/fans-are-forever" class="story__link">Fans are forever</a></h2>  <div class="story__excerpt text--300">The superstar Rajesh Khanna faced the camera for the last time for a Havell Fans TVC in 2012. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-04-06T15:13:17+05:00"><span class="timestamp__calendar">Apr 06, 2015</span> <span class="timestamp__time">03:13pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140492" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140492/distinct-shades-of-grey"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2014/11/546d98282b312.jpg" alt="Distinct shades of grey"/></a></div> </figure>  <h2 data-layout="story" data-id="1140492" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140492/distinct-shades-of-grey" class="story__link">Distinct shades of grey</a></h2>  <div class="story__excerpt text--300">Fahad Mustafa – host, model and actor – in profile. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-05-06T12:33:40+05:00"><span class="timestamp__calendar">May 06, 2015</span> <span class="timestamp__time">12:33pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140540" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140540/anything-but-a-stuffed-shirt"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2014/11/54731ba0af467.jpg" alt="Anything but a stuffed shirt"/></a></div> </figure>  <h2 data-layout="story" data-id="1140540" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140540/anything-but-a-stuffed-shirt" class="story__link">Anything but a stuffed shirt</a></h2>  <div class="story__excerpt text--300">Alam Najiullah, CEO Cotton & Cotton, in profile. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-05-12T15:41:03+05:00"><span class="timestamp__calendar">May 12, 2015</span> <span class="timestamp__time">03:41pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140923" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140923/challenges-of-media-buying-in-pakistan"><img src="//web.archive.org/web/20161223123621im_/http://i.dawn.com/thumbnail/2015/05/555f819f2ae5c.jpg" alt="Challenges of media buying in Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1140923" class="story__title text--300"><a href="https://web.archive.org/web/20161223123621/http://aurora.dawn.com/news/1140923/challenges-of-media-buying-in-pakistan" 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src="//web.archive.org/web/20161223123621js_/http://static.polldaddy.com/p/8482390.js"></script> </div> <link rel="stylesheet" href="/web/20161223123621cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20161209160426.css" media="all"></div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container"> <h2 class="widget__container__title"><span>Contributors</span></h2> <div class="widget__container__body"> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223123621/http://aurora.dawn.com/authors/3257" class="story__link">Mamun M. 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