CINXE.COM

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class="post__header"> <div class="container"> <div class="hero-v2 hero-v2--article hero-v2--no-author"> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/news/topics/artificial-intelligence/" class="sf-tag topic topic--artificial-intelligence sf-tag--artificial-intelligence" aria-label="Filed under Artificial Intelligence"> Artificial Intelligence</a> </div> <h1 class="h2">Meet Einstein Service Agent: Salesforce’s Autonomous AI Agent to Revolutionize Chatbot Experiences</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=300" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=343&h=193 343w" alt="" loading="eager" fetchpriority="high" /></span></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/news/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/news/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <article class="card card--list card--authors card--authors-0"> <div class="card__contents card__contents--row"> <div class="card__meta"> <div class="post__info"> <time class="post__date label" datetime="2024-07-17">July 17, 2024</time> <span class="post__reading-time label"> 7 min read </span> </div> </div> </div> </article> </div> </div> </header> </div> <section class="layout__column--content"> <p class="has-text-align-center"><em>Resolve cases more quickly and accurately through an intelligent, conversational interface that mirrors natural language, grounded in trusted customer and business data</em></p> <p class="has-text-align-center"><em>Deploy in minutes with out-of-the-box templates, Salesforce components, and an LLM to engage customers autonomously across any channel 24/7</em></p> <p class="has-text-align-center"><em>Set clear privacy and security guardrails for trusted responses and easily escalate complex, high-touch cases to human agents</em></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p><em>Editor’s Note: Einstein Service Agent is now Agentforce Service Agent</em>.</p> <p>Salesforce today announced Einstein <a href="https://www.salesforce.com/agentforce/what-are-ai-agents/" target="_blank" rel="noreferrer noopener">Service Agent</a>, Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take action on a broad range of service issues without preprogrammed scenarios, helping make customer service far more efficient. </p> <figure class="wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard"><div class="wp-block-embed__wrapper"> <script type="text/javascript" async src="https://play.vidyard.com/embed/v4.js"></script><img decoding="async" style="width: 100%; margin: auto; display: block;" class="vidyard-player-embed" src="https://play.vidyard.com/Fnz3hEFnwQJcF4TPvLBC6y.jpg" data-uuid="Fnz3hEFnwQJcF4TPvLBC6y" data-v="4" data-type="inline" data-width="500" data-height="281"/> </div></figure> <p>Unlike traditional <a href="https://www.salesforce.com/service/customer-service-chatbot/what-is-a-chatbot/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">chatbots</a> — which can only handle specific queries that have been explicitly programmed into their system and don’t understand context or nuance — Einstein Service Agent is intelligent and dynamic. Built on the <a href="https://www.salesforce.com/platform/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Einstein 1 Platform</a>, Einstein Service Agent interacts with large language models (LLMs) by analyzing the full context of the customer’s message and then autonomously determining the next actions to take. It uses <a href="https://www.salesforce.com/artificial-intelligence/what-is-generative-ai/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">generative AI</a> to create conversational responses — grounding its responses in a company’s trusted business data, including Salesforce CRM data — tailored to a company’s brand voice, tone, and guidelines with a few clicks. For service organizations, this means they can offload a large number of tedious inquiries that bog down their productivity so they can focus on tasks that require a human touch. For customers, this means they get the answers they need much faster because they no longer need to wait for human agents.</p> <p>Einstein Service Agent is standing ready 24/7 to communicate with customers in natural language, respond across <a href="https://www.salesforce.com/service/customer-self-service/" target="_blank" rel="noreferrer noopener">self-service portals</a> and messaging channels, and perform tasks proactively while operating within clear guardrails that companies can define using the Einstein 1 Platform. And when more complicated, high-touch issues arise, requiring escalation to a human worker based on the parameters set by the company, Einstein Service Agent performs the handoff quickly and easily. </p> <p>Currently in pilot and generally available later this year, Einstein Service Agent can be set up in minutes with user-friendly interfaces, pre-built templates, and low-code actions and workflows. </p> <p>“Salesforce is delivering a future where human and digital agents join forces to improve the customer experience,” said Service Cloud General Manager Kishan Chetan. “Einstein Service Agent, our first fully <a href="https://www.salesforce.com/agentforce/what-are-ai-agents/">autonomous AI agent</a>, will not just complete service jobs on its own; it will augment how human agents work and completely transform how service teams operate, making them far more efficient and productive. We are reimagining customer service for the AI era.”</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Salesforce is delivering a future where human and digital agents join forces to improve the customer experience.</p> <cite>Kishan Chetan, General Manager, Service Cloud </cite></blockquote> <p><strong>Why it matters:</strong> Studies show most companies use chatbots today, but <a href="https://www.fastcompany.com/91115626/ai-chatbots-vs-humans-customer-service-tasks-survey-ratings" target="_blank" rel="noreferrer noopener">81% of customers</a> would rather wait to speak to a live agent because the current generation of chatbots aren’t meeting their expectations and the experience can be frustrating. Yet, <a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/research/State-of-the-Connected-Customer.pdf" target="_blank" rel="noreferrer noopener">61% of customers</a> say they’d rather use self-service to resolve simple issues, underscoring an opportunity and need to deliver more intelligent, autonomous agents powered by generative AI. </p> <div class="wp-block-group alignwide cluster-content has-vivid-purple-background-color has-generic-gradient-background has-background" style="background-color:#004169"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-white-color has-text-color" id="h-agentforce-is-here">Agentforce is here.</h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large prevent-download"><a href="https://www.salesforce.com/news/press-releases/2024/12/17/agentforce-2-0-announcement/"><img fetchpriority="high" decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=1024" alt="Agentforce 2.0 Announcement" class="wp-image-83985" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=343&h=193 343w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></figure> <div class="wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <h3 class="wp-block-heading has-white-color has-text-color" id="h-introducing-agentforce-2-0-the-digital-labor-platform-for-building-a-limitless-workforce"><a href="https://www.salesforce.com/news/press-releases/2024/12/17/agentforce-2-0-announcement/" target="_blank" rel="noreferrer noopener">Introducing Agentforce 2.0: The Digital Labor Platform for Building a Limitless Workforce<br></a></h3> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large prevent-download"><a href="https://www.salesforce.com/news/stories/reasoning-engine-for-ai-agents/"><img decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=1024" alt="" class="wp-image-84041" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=343&h=193 343w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></figure> <h4 class="wp-block-heading has-white-color has-text-color" id="h-how-an-advanced-reasoning-engine-is-powering-the-next-generation-of-ai-agents"><a href="https://www.salesforce.com/news/stories/reasoning-engine-for-ai-agents/" target="_blank" rel="noreferrer noopener">How an Advanced Reasoning Engine Is Powering the Next Generation of AI Agents</a></h4> </div> <div class="wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large is-resized prevent-download"><a href="https://podcasts.apple.com/us/podcast/marc-benioff-weighs-in-on-the-ai-powered-future/id1501891506?i=1000680670461"><img decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=1024" alt="" class="wp-image-84044" style="width:104px;height:auto" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=343&h=193 343w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></figure> <h4 class="wp-block-heading has-white-color has-text-color" id="h-marc-benioff-weighs-in-on-the-ai-powered-future"><a href="https://podcasts.apple.com/us/podcast/marc-benioff-weighs-in-on-the-ai-powered-future/id1501891506?i=1000680670461" target="_blank" rel="noreferrer noopener">Marc Benioff Weighs In On The AI-Powered Future</a></h4> </div> <div class="wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large prevent-download"><a href="https://www.salesforce.com/news/stories/agentforce-boosts-customer-experience-sales/"><img loading="lazy" decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=1024" alt="" class="wp-image-83742" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=343&h=193 343w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></figure> <h4 class="wp-block-heading has-white-color has-text-color" id="h-how-agentforce-is-redefining-productivity-and-customer-experience-in-the-ai-era"><a href="https://www.salesforce.com/news/stories/agentforce-boosts-customer-experience-sales/" target="_blank" rel="noreferrer noopener">How Agentforce Is Redefining Productivity and Customer Experience in the AI Era<br></a></h4> </div> </div> </div> </div></div> <p><strong>Dive deeper: </strong></p> <ul class="wp-block-list"> <li><strong>Sophisticated reasoning and natural responses: </strong>Einstein <a href="https://www.salesforce.com/service/ai//?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Service </a><a href="https://www.salesforce.com/service/cloud/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Agent</a> has fluid, intelligent conversations with customers. It uses its reasoning engine to interpret and process information to provide answers and solve problems for customers. The advanced reasoning engine interacts with LLMs by analyzing the full context of the customer’s input to understand their intent, drawing logical inferences from the data, and connecting various pieces of information to determine the right set of actions to take. Einstein Service Agent executes those actions and uses generative AI to create responses that align with a company’s brand voice, tone, and guidelines. <ul class="wp-block-list"> <li>For example, if a customer reaches out to an online shoe store to return a recent purchase, Einstein Service Agent, powered by Salesforce <a href="https://www.salesforce.com/data/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Data Cloud</a>, has all the customer and business data required to autonomously process a return, such as product details, purchase history, customer preferences,  warranty, and inventory information. With that information, Einstein Service Agent can automatically process the return and communicate with the customer from start to finish, even sending a follow-up survey to gauge their satisfaction level.</li> </ul> </li> </ul> <ul class="wp-block-list"> <li><strong>24/7 swift resolutions driven by trusted data:</strong> Einstein Service Agent grounds its responses in a company’s trusted business data, including Salesforce <a href="https://www.salesforce.com/crm/what-is-crm/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">CRM</a> data. Using Data Cloud and <a href="https://www.salesforce.com/news/stories/unified-knowledge-news/" target="_blank" rel="noreferrer noopener">Unified Knowledge</a>, companies can even integrate data and knowledge from third-party systems, like SharePoint, Confluence, Google Drive, and company websites and files, to help Einstein Service Agent generate accurate responses that are personalized to every customer’s specific needs and preferences. <ul class="wp-block-list"> <li>For example, if a telecommunications customer is looking for a new cell phone, Einstein Service Agent can instantly provide personalized recommendations the way a store associate would using generative AI responses grounded in a wide range of data — the customer’s purchase history, data usage, web browsing activity, past service interactions, marketing engagement, and the company’s product catalog and inventory.</li> </ul> </li> </ul> <ul class="wp-block-list"> <li><strong>Built-in guardrails: </strong>Einstein Service Agent is built on the Einstein 1 Platform and leverages the <a href="https://www.salesforce.com/artificial-intelligence/trusted-ai/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Einstein Trust Layer</a> to perform functions like masking personally identifiable information (PII) and defining clear parameters and guardrails for Einstein Service Agent to follow. </li> </ul> <ul class="wp-block-list"> <li><strong>Quick setup:</strong> Einstein Service Agent doesn’t require thousands of lengthy structured dialogues for setup. It can be turned on in minutes with its out-of-the-box templates, Salesforce components, and an LLM. Companies can even reuse existing Salesforce objects, like flows, Apex code, and prompts, to equip Einstein Service Agent with skills faster and create custom actions that are specific to their business needs using a low-code builder and natural language instructions to save time and money. </li> </ul> <ul class="wp-block-list"> <li><strong>Cross-channel and multimodal innovation:</strong> Einstein Service Agent can assist customers anytime across self-service portals and messaging channels, like WhatsApp, Apple Messages for Business, Facebook Messenger, and SMS. Because Einstein Service Agent understands text, images, video, and audio, customers can send photos when their issue is too difficult to explain in words. <ul class="wp-block-list"> <li>For example, if a manufacturing company runs into a problem with a recent equipment purchase, Einstein Service Agent can look up the product information and automatically send out troubleshooting steps personalized to that user. If that fails, the customer can upload a picture of the error code they are seeing, which Einstein Service Agent can analyze to see if sending a replacement unit would be justified. Similarly, Einstein Service Agent could take the opportunity to‌ upsell the customer, providing relevant recommendations for more fully featured units.  </li> </ul> </li> </ul> <aside class="contextual-driver has-text-align-left contextual-driver--curious-einstein"> <header class="tidbit-header"> <h2 class="tidbit-head"> Service AI </h2> </header> <div class="tidbit-body"> <p><strong>Improve agent productivity and elevate customer experiences by integrating AI directly into the flow of work.</strong></p> </div> <p class="tidbit-link label"> <a class="label has-right-arrow has-right-arrow--small" href="https://www.salesforce.com/service/ai/" target="_blank"> <span>LEARN MORE</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 10"> <path d="M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z" /> </svg> </a> </p> <img class="tidbit img-curious-einstein" srcset=" https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-curious-einstein-large@0.5x.png 84w, https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-curious-einstein-large@1x.png 168w, https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-curious-einstein-large@2x.png 336w " src="https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-curious-einstein-large@1x.png" alt="Illustration of curious-einstein" sizes="(min-width:1024px) 175px, 130px" > </aside> <ul class="wp-block-list"> <li><strong>Seamless handoffs to human agents: </strong>If an inquiry is off topic or falls outside of Einstein Service Agent’s scope, it will easily transfer the conversation to a human agent using Service Cloud. The human agent will have full context of the conversation and can pick up where Einstein Service Agent left off without asking the customer to repeat themselves. <ul class="wp-block-list"> <li>For example, a life insurance company that wants to provide human care to members experiencing a loss can have Einstein Service Agent escalate to a human agent if it detects language or sentiment related to “loss” or “death.” Or if a loyal customer asks to return a jacket they bought 32 days after purchase, and store policy only allows taking back items in the first 30 days, Einstein Service Agent could suggest a human co-worker make an exception.</li> </ul> </li> </ul> <p><strong>Customer perspective:</strong> “Einstein Service Agent’s speed and accuracy in handling customer inquiries is promising. It understands and responds like a human, adhering to our diverse, country-specific guidelines. I can see it becoming an integral part of our service team, freeing our human agents to tackle higher value issues.” – George Pokorny, SVP of Global Customer Success, OpenTable</p> <aside class="more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic"> <div class="more-from-block__content"> <h4 class="more-from-block__title">Related</h4> <div class="more-from-block__cards more-from-block__cards--2" > <article itemscope="" itemtype="https://schema.org/Article" data-card-id="84656" class="content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed" data-clickable-area-link="https://www.salesforce.com/news/stories/everywhere-analytics/" > <div class="content-card__image-container" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img width="1024" height="576" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/How-‘Everywhere-Analytics-will-Drive-Business-Performance-in-2025-and-Beyond.png?w=1024" 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264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/How-‘Everywhere-Analytics-will-Drive-Business-Performance-in-2025-and-Beyond.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/How-‘Everywhere-Analytics-will-Drive-Business-Performance-in-2025-and-Beyond.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/How-‘Everywhere-Analytics-will-Drive-Business-Performance-in-2025-and-Beyond.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/How-‘Everywhere-Analytics-will-Drive-Business-Performance-in-2025-and-Beyond.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/How-‘Everywhere-Analytics-will-Drive-Business-Performance-in-2025-and-Beyond.png?w=343&h=193 343w" /> </div> <div class="content-card__content-container"> <h3 itemprop="headline" class="content-card__title"> <a href="https://www.salesforce.com/news/stories/everywhere-analytics/" target="_blank" class="content-card__title-link" > How “Everywhere Analytics” Will Drive Business Performance in 2025 and Beyond </a> </h3> <div itemprop="readTime" class="content-card__read-time"> 4 min read </div> </div> </article> <article itemscope="" itemtype="https://schema.org/Article" data-card-id="84621" class="content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed" data-clickable-area-link="https://www.salesforce.com/news/stories/agentic-ai-reshapes-workforce/" > <div class="content-card__image-container" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img width="1024" height="576" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/Why-Digital-Labor-Will-Reshape-the-Enterprise-3.png?w=1024" class="content-card__image" alt="Salesforce: Agentic AI Will Reshape the Workforce" sizes="(max-width: 1024px) 100vw, 1024px" loading="lazy" 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<li>Watch <a href="https://www.linkedin.com/events/theriseofautonomousai-whatservi7211874746349539328/" target="_blank" rel="noreferrer noopener">“The Rise of AI Agents” LinkedIn Live</a> on Thursday, July 18, at 11 a.m. PT</li> <li>See how you can use Service Cloud Einstein to boost productivity and lower costs in this <a href="https://www.salesforce.com/form/service-cloud/service-cloud-einstein-valoir-report/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Valoir Report</a></li> <li>Learn more about <a href="https://www.salesforce.com/service/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">AI Service Cloud</a></li> </ul> <p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. 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China </option> <option value="Hungary" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Hungary </option> <option value="Iceland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Iceland </option> <option value="India" data-privacy-url="https://www.salesforce.com/in/company/privacy/"> India </option> <option value="Indonesia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Indonesia </option> <option value="Iran" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Iran </option> <option value="Iraq" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Iraq </option> <option value="Ireland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Ireland </option> <option value="Isle of Man" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Isle of Man </option> <option value="Israel" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Israel </option> <option value="Italy" data-privacy-url="https://www.salesforce.com/it/company/privacy/full_privacy.jsp"> Italy </option> <option value="Jamaica" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Jamaica </option> <option value="Japan" data-privacy-url="https://www.salesforce.com/jp/company/privacy/full_privacy.jsp"> Japan </option> <option value="Jersey" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Jersey </option> <option value="Jordan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Jordan </option> <option value="Kazakhstan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Kazakhstan </option> <option value="Kenya" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Kenya </option> <option value="Kiribati" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Kiribati </option> <option value="Kuwait" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Kuwait </option> <option value="Kyrgyzstan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Kyrgyzstan </option> <option value="Laos" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Laos </option> <option value="Latvia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Latvia </option> <option value="Lebanon" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Lebanon </option> <option value="Lesotho" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Lesotho </option> <option value="Liberia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Liberia </option> <option value="Libya" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Libya </option> <option value="Liechtenstein" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Liechtenstein </option> <option value="Lithuania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Lithuania </option> <option value="Luxembourg" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Luxembourg </option> <option value="Macao S.A.R. China" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Macao S.A.R. China </option> <option value="Macedonia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Macedonia </option> <option value="Madagascar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Madagascar </option> <option value="Malawi" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Malawi </option> <option value="Malaysia" data-privacy-url="https://www.salesforce.com/my/company/privacy/full_privacy/"> Malaysia </option> <option value="Maldives" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Maldives </option> <option value="Mali" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mali </option> <option value="Malta" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Malta </option> <option value="Marshall Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Marshall Islands </option> <option value="Martinique" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Martinique </option> <option value="Mauritania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mauritania </option> <option value="Mauritius" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mauritius </option> <option value="Mayotte" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mayotte </option> <option value="Mexico" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mexico </option> <option value="Micronesia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Micronesia </option> <option value="Moldova" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Moldova </option> <option value="Monaco" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Monaco </option> <option value="Mongolia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mongolia </option> <option value="Montenegro" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montenegro </option> <option value="Montserrat" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montserrat </option> <option value="Morocco" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Morocco </option> <option value="Mozambique" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mozambique </option> <option value="Myanmar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Myanmar </option> <option value="Namibia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Namibia </option> <option value="Nauru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nauru </option> <option value="Nepal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nepal </option> <option value="Netherlands" data-privacy-url="https://www.salesforce.com/nl/company/privacy/full_privacy.jsp"> Netherlands </option> <option value="New Caledonia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Caledonia </option> <option value="New Zealand" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Zealand </option> <option value="Nicaragua" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nicaragua </option> <option value="Niger" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niger </option> <option value="Nigeria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nigeria </option> <option value="Niue" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niue </option> <option value="Norfolk Island" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norfolk Island </option> <option value="North Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> North Korea </option> <option value="Northern Mariana Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Northern Mariana Islands </option> <option value="Norway" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norway </option> <option value="Oman" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Oman </option> <option value="Pakistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pakistan </option> <option value="Palau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palau </option> <option value="Palestinian Territory" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palestinian Territory </option> <option value="Panama" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Panama </option> <option value="Papua New Guinea" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Papua New Guinea </option> <option value="Paraguay" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Paraguay </option> <option value="Peru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Peru </option> <option value="Philippines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Philippines </option> <option value="Pitcairn" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pitcairn </option> <option value="Poland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Poland </option> <option value="Portugal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Portugal </option> <option value="Puerto Rico" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Puerto Rico </option> <option value="Qatar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Qatar </option> <option value="Romania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Romania </option> <option value="Russia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Russia </option> <option value="Rwanda" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Rwanda </option> <option value="Réunion" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Réunion </option> <option value="Saint Barthélemy" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Barthélemy </option> <option value="Saint Helena" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Helena </option> <option value="Saint Kitts and Nevis" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Kitts and Nevis </option> <option value="Saint Lucia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Lucia </option> <option value="Saint Pierre and Miquelon" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Vincent and the Grenadines </option> <option value="Samoa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Samoa </option> <option value="San Marino" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> San Marino </option> <option value="Sao Tome and Principe" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sao Tome and Principe </option> <option value="Saudi Arabia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saudi Arabia </option> <option value="Senegal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Senegal </option> <option value="Serbia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Serbia </option> <option value="Seychelles" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Seychelles </option> <option value="Sierra Leone" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sierra Leone </option> <option value="Singapore" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Singapore </option> <option value="Slovakia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovakia </option> <option value="Slovenia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovenia </option> <option value="Solomon Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Solomon Islands </option> <option value="Somalia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Somalia </option> <option value="South Africa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Africa </option> <option value="South Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> South Korea </option> <option value="South Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Sudan </option> <option value="Spain" data-privacy-url="https://www.salesforce.com/es/company/privacy/full_privacy.jsp"> Spain </option> <option value="Sri Lanka" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sri Lanka </option> <option value="Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sudan </option> <option value="Suriname" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Suriname </option> <option value="Svalbard and Jan Mayen" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Svalbard and Jan Mayen </option> <option value="Swaziland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Swaziland </option> <option value="Sweden" data-privacy-url="https://www.salesforce.com/se/company/privacy/full_privacy.jsp"> Sweden </option> <option value="Switzerland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Switzerland </option> <option value="Syria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Syria </option> <option value="Taiwan" data-privacy-url="https://www.salesforce.com/tw/company/privacy/full-privacy/"> Taiwan </option> <option value="Tajikistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tajikistan </option> <option value="Tanzania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tanzania </option> <option value="Thailand" data-privacy-url="https://www.salesforce.com/th/company/privacy/full-privacy/"> Thailand </option> <option value="Timor-Leste" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Timor-Leste </option> <option value="Togo" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Togo </option> <option value="Tokelau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tokelau </option> <option value="Tonga" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tonga </option> <option value="Trinidad and Tobago" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Trinidad and Tobago </option> <option value="Tunisia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tunisia </option> <option value="Turkey" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Turkey </option> <option value="Turkmenistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Turkmenistan </option> <option value="Turks and Caicos Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Turks and Caicos Islands </option> <option value="Tuvalu" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tuvalu </option> <option value="U.S. Virgin Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> U.S. Virgin Islands </option> <option value="Uganda" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Uganda </option> <option value="Ukraine" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Ukraine </option> <option value="United Arab Emirates" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> United Arab Emirates </option> <option value="United Kingdom" data-privacy-url="https://www.salesforce.com/uk/company/privacy/full_privacy/"> United Kingdom </option> <option value="United States Minor Outlying Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> United States Minor Outlying Islands </option> <option value="Uruguay" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Uruguay </option> <option value="Uzbekistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Uzbekistan </option> <option value="Vanuatu" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Vanuatu </option> <option value="Vatican" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Vatican </option> <option value="Venezuela" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Venezuela </option> <option value="Viet Nam" 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data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mongolia </option> <option value="Montenegro" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montenegro </option> <option value="Montserrat" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montserrat </option> <option value="Morocco" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Morocco </option> <option value="Mozambique" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mozambique </option> <option value="Myanmar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Myanmar </option> <option value="Namibia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Namibia </option> <option value="Nauru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nauru </option> <option value="Nepal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nepal </option> <option value="Netherlands" data-privacy-url="https://www.salesforce.com/nl/company/privacy/full_privacy.jsp"> Netherlands </option> <option value="New Caledonia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Caledonia </option> <option value="New Zealand" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Zealand </option> <option value="Nicaragua" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nicaragua </option> <option value="Niger" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niger </option> <option value="Nigeria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nigeria </option> <option value="Niue" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niue </option> <option value="Norfolk Island" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norfolk Island </option> <option value="North Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> North Korea </option> <option value="Northern Mariana Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Northern Mariana Islands </option> <option value="Norway" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norway </option> <option value="Oman" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Oman </option> <option value="Pakistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pakistan </option> <option value="Palau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palau </option> <option value="Palestinian Territory" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palestinian Territory </option> <option value="Panama" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Panama </option> <option value="Papua New Guinea" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Papua New Guinea </option> <option value="Paraguay" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Paraguay </option> <option value="Peru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Peru </option> <option value="Philippines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Philippines </option> <option value="Pitcairn" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pitcairn </option> <option value="Poland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Poland </option> <option value="Portugal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Portugal </option> <option value="Puerto 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data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Kitts and Nevis </option> <option value="Saint Lucia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Lucia </option> <option value="Saint Pierre and Miquelon" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Vincent and the Grenadines </option> <option value="Samoa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Samoa </option> <option value="San Marino" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> San Marino </option> <option value="Sao Tome and Principe" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sao Tome and Principe </option> <option value="Saudi Arabia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saudi Arabia </option> <option value="Senegal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Senegal </option> <option value="Serbia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Serbia </option> <option value="Seychelles" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Seychelles </option> <option value="Sierra Leone" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sierra Leone </option> <option value="Singapore" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Singapore </option> <option value="Slovakia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovakia </option> <option value="Slovenia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovenia </option> <option value="Solomon Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Solomon Islands </option> <option value="Somalia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Somalia </option> <option value="South Africa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Africa </option> <option value="South Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> South Korea </option> <option value="South Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Sudan </option> <option value="Spain" data-privacy-url="https://www.salesforce.com/es/company/privacy/full_privacy.jsp"> Spain </option> <option value="Sri Lanka" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sri Lanka </option> <option value="Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sudan </option> <option value="Suriname" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Suriname </option> <option value="Svalbard and Jan Mayen" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Svalbard and Jan Mayen </option> <option value="Swaziland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Swaziland </option> <option value="Sweden" data-privacy-url="https://www.salesforce.com/se/company/privacy/full_privacy.jsp"> Sweden </option> <option value="Switzerland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Switzerland </option> <option value="Syria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Syria </option> <option value="Taiwan" data-privacy-url="https://www.salesforce.com/tw/company/privacy/full-privacy/"> Taiwan </option> <option value="Tajikistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tajikistan </option> <option value="Tanzania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tanzania </option> <option value="Thailand" data-privacy-url="https://www.salesforce.com/th/company/privacy/full-privacy/"> Thailand </option> <option value="Timor-Leste" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Timor-Leste </option> <option value="Togo" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Togo </option> <option value="Tokelau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tokelau </option> <option value="Tonga" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tonga </option> <option value="Trinidad and Tobago" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Trinidad and Tobago </option> <option value="Tunisia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tunisia </option> <option value="Turkey" 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data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Viet Nam </option> <option value="Wallis and Futuna" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Wallis and Futuna </option> <option value="Western Sahara" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Western Sahara </option> <option value="Yemen" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Yemen </option> <option value="Zambia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Zambia </option> <option value="Zimbabwe" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Zimbabwe </option> </select> </div> <div class="newsletter-signup__privacy-wrapper checkbox-wrapper hidden"> <div class="select-wrapper"> <select class="newsletter-signup__province_japan" name="province_japan" aria-label="Select State/Province"> <option value="">State/Province</option> <option 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