Shinaraa Expands Global Reach with Flying Solo Partnership & PMQ Hong Kong Launch

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padding:15px; padding-bottom:10px; padding-right:25px;"> <img src="https://www.siliconindia.com/news/newsimages/5.jpg" alt="Shinaraa Expands Global Reach with Flying Solo Partnership & PMQ Hong Kong Launch" /><br /> </div>   <span class="Georgia15"><p> <strong>Blending Science, Sustainability, and Luxury Fashion</strong></p> <p> Sustainable luxury fashion is no longer just a niche concept, it’s the future. At the forefront of this movement is Shinaraa, a Hong Kong-based brand redefining high-end fashion with a commitment to eco-conscious design, scientific innovation, and cultural artistry.</p> <p> Now, Shinaraa is making bold moves beyond its home base with two major milestones: a new launch at Hong Kong’s PMQ, one of the city’s most prestigious creative hubs; and a partnership with Flying Solo NYC, a leading independent fashion retailer in New York.</p> <p> With these expansions, Shinaraa is bringing its scientifically inspired, sustainably crafted collections to new audiences in Asia and North America, solidifying its place on the global fashion stage.</p> <p> <img alt="" src="https://www.siliconindia.com/news/newsimages/special/efUJ43wO.jpeg" style="width: 200px; height: 133px; float: left; margin-right: 10px;" /></p> <p> <strong>Where Fashion Meets Science: Shinaraa’s Innovation-Driven Design</strong></p> <p> For Shinaraa, sustainability isn’t just about using eco-friendly fabrics, it’s about rethinking fashion at its core. The brand draws inspiration from scientific research and textile engineering, creating pieces designed to enhance both aesthetics and well-being.</p> <p> Beyond design, Shinaraa collaborates with textile engineers and sustainability researchers to ensure every piece meets the highest eco-conscious standards. The brand exclusively works with 100% organic fabrics which can eliminate harmful pesticides and chemicals, azo-free dyes which are safer for both wearers and the environment, Vegan leather alternatives offering luxury without compromise, and zero-waste tailoring which reduces excess material in the production process.</p> <p> This unique science meets style approach is what sets Shinaraa apart, proving that sustainability can be both intelligent and stunningly beautiful.</p> <p> <strong>Thailand Fashion Week: A Key Milestone in Shinaraa’s Global Journey</strong></p> <p> Shinaraa made a remarkable impression at Thailand Fashion Week in November 2024, highlighting its dedication to sustainable luxury on an international stage. Renowned for crafting garments that resonate deeply and hold timeless value, Shinaraa creates heritage pieces designed to be cherished for generations. This event marked a significant milestone in the brand’s global expansion, introducing Shinaraa to new markets and further establishing its presence in the world of high fashion.</p> <p> <strong>PMQ Hong Kong: A Creative Hub for Sustainable Fashion</strong></p> <p> Shinaraa’s new home at PMQ Hong Kong isn’t just a retail space, it’s an opportunity to connect with a community of forward thinking designers, artists, and consumers.</p> <p> Located in the heart of Hong Kong’s creative district, PMQ is the perfect platform for Shinaraa to showcase its blend of scientific innovation and sustainable craftsmanship. The launch will introduce shoppers to ethically crafted & research driven fashion that balances luxury with sustainability, appealing to global audiences as well as an interactive experience where visitors can see firsthand how each design is influenced by scientific research and textile advancements.</p> <p> By positioning itself at PMQ, Shinaraa is tapping into a growing demand for thoughtful, responsibly made fashion, a movement that’s only gaining momentum.</p> <p> <strong>Flying Solo NYC: A Strategic Gateway into the US Market</strong></p> <p> On the other side of the world, Shinaraa is making waves in New York through its new partnership with Flying Solo, a luxury multi-brand retailer in SoHo, Manhattan.</p> <p> <img alt="" src="https://www.siliconindia.com/news/newsimages/special/634NoZe7.jpeg" style="width: 200px; height: 133px; float: left; margin-right: 10px;" /></p> <p> Flying Solo is known for launching independent global designers and has featured brands worn by celebrities like Bella & Gigi Hadid, Alicia Keys, and Cardi B. It also has a strong presence in top fashion publications, from Vogue to Harper’s Bazaar.</p> <p> For Shinaraa, this partnership means access to North America’s high-end fashion market and a luxury-conscious clientele, retail space at Flying Solo’s SoHo store, a hotspot for independent designers and exposure in major fashion magazines through Flying Solo’s Copper Room, an exclusive press space.</p> <p> Starting May 1, 2025, Shinaraa’s Tension Relief and Flow State collections will be available at Flying Solo, introducing New York’s fashion scene to the brand’s science-backed, eco-luxury designs.</p> <p> <strong>New York Fashion Week Debut: Shinaraa’s Global Spotlight Moment</strong></p> <p> If stepping into New York’s retail space wasn’t big enough, Shinaraa is also gearing up for New York Fashion Week (NYFW) in September 2025.</p> <p> For any fashion brand, NYFW is a game-changing opportunity, it's a place where the world’s most influential designers, editors, and buyers come together. Shinaraa’s runway showcase will bring science-backed fashion to the forefront to demonstrate how its designs are rooted in stress-relief techniques and textile innovation, showcase sustainable luxury proving that high-end fashion can be ethical and sophisticated and also expanding Shinaraa’s global network, connecting with industry leaders, influencers, and media.</p> <p> Participating in NYFW is a defining moment in Shinaraa’s journey from a regional sustainable brand to a major global player.</p> <p> <strong>Redefining Luxury with a Sustainability-First Mindset</strong></p> <p> As the fashion industry shifts toward conscious consumerism, Shinaraa is leading the way. The brand’s expansion into Hong Kong and New York is not just about growth, it’s about setting new standards for what luxury fashion can be.</p> <p> Through its commitment to sustainability, scientific innovation, and global expansion, Shinaraa is proving that ethical fashion is not a compromise, it’s the future.</p> <p> As Co-founder & CEO Olivia Saha puts it:<br /> <em>“This expansion is a major step in our mission to bring sustainable luxury to a global audience. Our presence in PMQ and Flying Solo allows us to showcase how luxury fashion can coexist with environmental responsibility, backed by scientific innovation and craftsmanship.”</em></p> <p> With its eyes set on the future, Shinaraa invites fashion lovers, sustainability advocates, and industry leaders to be part of this movement, where fashion is not just about looking good, but about making a real impact.</p> <p> Visit at : <a href="http://www.shinaraa.com/"><span style="color:#0000ff;">www.shinaraa.com</span></a></p> <p> Follow at : <a href="https://www.instagram.com/shinaraa_official/"><span style="color:#0000ff;">https://www.instagram.com/shinaraa_official/</span></a></p> <p>  </p> <p>  </p> <p>  </p> <br /> <div style='margin-top:-20px;'> <span style="font-family:Arial, Helvetica, sans-serif; font-size:11px; color: #999999;">Source: IANS</span> </div> <br /> </span> </div>  <div class="Georgia15b" id="nominated2_2" style="margin-bottom:10px;"> <div id="consistent2"> </div> </div> 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