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href="/web/20230130202926/https://www.apple.com/uk/iphone/" data-analytics-title="iphone"> <span class="ac-gn-link-text">iPhone</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-watch"> <a class="ac-gn-link ac-gn-link-watch" href="/web/20230130202926/https://www.apple.com/uk/watch/" data-analytics-title="watch"> <span class="ac-gn-link-text">Watch</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-airpods"> <a class="ac-gn-link ac-gn-link-airpods" href="/web/20230130202926/https://www.apple.com/uk/airpods/" data-analytics-title="airpods"> <span class="ac-gn-link-text">AirPods</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-tvhome"> <a class="ac-gn-link ac-gn-link-tvhome" href="/web/20230130202926/https://www.apple.com/uk/tv-home/" data-analytics-title="tv and home"> <span class="ac-gn-link-text">TV & Home</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-onlyonapple"> <a class="ac-gn-link ac-gn-link-onlyonapple" href="/web/20230130202926/https://www.apple.com/uk/services/" data-analytics-title="only on apple"> <span class="ac-gn-link-text">Only on Apple</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-accessories"> <a class="ac-gn-link ac-gn-link-accessories" href="/web/20230130202926/https://www.apple.com/uk/shop/goto/buy_accessories" data-analytics-title="accessories"> <span class="ac-gn-link-text">Accessories</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-support"> <a class="ac-gn-link ac-gn-link-support" href="http://web.archive.org/web/20230130202926/https://support.apple.com/en-gb" data-analytics-title="support"> <span class="ac-gn-link-text">Support</span> </a> </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-search" role="search"> <a id="ac-gn-link-search" class="ac-gn-link ac-gn-link-search" href="/web/20230130202926/https://www.apple.com/uk/search" data-analytics-title="search" data-analytics-intrapage-link aria-label="Search apple.com"></a> </li> <li class="ac-gn-item ac-gn-bag" id="ac-gn-bag"> <div class="ac-gn-bag-wrapper"> <a class="ac-gn-link ac-gn-link-bag" href="/web/20230130202926/https://www.apple.com/uk/shop/goto/bag" data-analytics-title="bag" data-analytics-click="bag" aria-label="Shopping Bag" data-string-badge="Shopping Bag with item count : {%BAGITEMCOUNT%}"> <span class="ac-gn-link-text">Shopping Bag</span> </a> <span class="ac-gn-bag-badge" aria-hidden="true" data-analytics-title="bag" data-analytics-click="bag"> <span class="ac-gn-bag-badge-separator"></span> <span class="ac-gn-bag-badge-number"></span> <span class="ac-gn-bag-badge-unit">+</span> </span> </div> <span class="ac-gn-bagview-caret ac-gn-bagview-caret-large"></span> </li> </ul> <aside id="ac-gn-searchview" class="ac-gn-searchview" role="search" data-analytics-region="search"> <div class="ac-gn-searchview-content"> <div class="ac-gn-searchview-bar"> <div class="ac-gn-searchview-bar-wrapper"> <form id="ac-gn-searchform" class="ac-gn-searchform" action="/web/20230130202926/https://www.apple.com/uk/search" method="get"> <div class="ac-gn-searchform-wrapper"> <input id="ac-gn-searchform-input" class="ac-gn-searchform-input" type="text" aria-label="Search apple.com" placeholder="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" role="combobox" aria-autocomplete="list" aria-expanded="true" aria-owns="quicklinks suggestions"/> <input id="ac-gn-searchform-src" type="hidden" name="src" value="globalnav"/> <button id="ac-gn-searchform-submit" class="ac-gn-searchform-submit" type="submit" disabled aria-label="Submit Search"> </button> <button id="ac-gn-searchform-reset" class="ac-gn-searchform-reset" type="reset" disabled aria-label="Clear Search"> <span class="ac-gn-searchform-reset-background"></span> </button> </div> </form> <button id="ac-gn-searchview-close-small" class="ac-gn-searchview-close ac-gn-searchview-close-small" aria-label="Cancel Search"> <span class="ac-gn-searchview-close-cancel" aria-hidden="true"> Cancel </span> </button> </div> </div> <aside id="ac-gn-searchresults" class="ac-gn-searchresults" data-string-quicklinks="Quick Links" data-string-suggestions="Suggested Searches" data-string-noresults=""></aside> </div> <button id="ac-gn-searchview-close" class="ac-gn-searchview-close" aria-label="Cancel Search"> <span class="ac-gn-searchview-close-wrapper"> <span class="ac-gn-searchview-close-left"></span> <span class="ac-gn-searchview-close-right"></span> </span> </button> </aside> <aside class="ac-gn-bagview" data-analytics-region="bag"> <div class="ac-gn-bagview-scrim"> <span class="ac-gn-bagview-caret ac-gn-bagview-caret-small"></span> </div> <div class="ac-gn-bagview-content" id="ac-gn-bagview-content"> </div> </aside> </div> </nav> <div class="ac-gn-blur"></div> <div id="ac-gn-curtain" class="ac-gn-curtain"></div> <div id="ac-gn-placeholder" class="ac-nav-placeholder"></div> <script type="text/javascript" src="/web/20230130202926js_/https://www.apple.com/ac/globalnav/7/en_GB/scripts/ac-globalnav.built.js"></script> <script src="/web/20230130202926js_/https://www.apple.com/metrics/ac-analytics/2.16.1/scripts/ac-analytics.js" type="text/javascript" charset="utf-8"></script> <script src="/web/20230130202926js_/https://www.apple.com/metrics/ac-analytics/2.16.1/scripts/auto-init.js" type="text/javascript" charset="utf-8"></script> <input type="checkbox" id="ac-ln-menustate" class="ac-ln-menustate"/> <nav id="ac-localnav" class="no-js ac-localnav-dark" lang="en-GB" dir="ltr" data-sticky data-analytics-region="local nav" role="navigation" aria-label="Local"> <div class="ac-ln-wrapper"> <div class="ac-ln-background"></div> <div class="ac-ln-content"> <div class="ac-ln-title"> <a href="/web/20230130202926/https://www.apple.com/uk/privacy/" data-analytics-title="product index">Privacy</a> </div> <div class="ac-ln-menu"> <a href="#ac-ln-menustate" class="ac-ln-menucta-anchor ac-ln-menucta-anchor-open" id="ac-ln-menustate-open"> <span class="ac-ln-menucta-anchor-label">Local Nav Open Menu</span> </a> <a href="#" class="ac-ln-menucta-anchor ac-ln-menucta-anchor-close" id="ac-ln-menustate-close"> <span class="ac-ln-menucta-anchor-label">Local Nav Close Menu</span> </a> <div class="ac-ln-menu-tray"> <ul class="ac-ln-menu-items"> <li class="ac-ln-menu-item"> <span class="ac-ln-menu-link current" role="link" aria-disabled="true" aria-current="page" data-analytics-title="overview">Overview</span> </li> <li class="ac-ln-menu-item"> <a href="/web/20230130202926/https://www.apple.com/uk/privacy/features/" class="ac-ln-menu-link" data-analytics-title="features">Features</a> </li> <li class="ac-ln-menu-item"> <a href="/web/20230130202926/https://www.apple.com/uk/privacy/control/" class="ac-ln-menu-link" data-analytics-title="control">Control</a> </li> <li class="ac-ln-menu-item"> <a href="/web/20230130202926/https://www.apple.com/uk/privacy/labels/" class="ac-ln-menu-link" data-analytics-title="labels">Labels</a> </li> <li class="ac-ln-menu-item"> <a href="/web/20230130202926/https://www.apple.com/legal/transparency/" class="ac-ln-menu-link" data-analytics-title="transparency-report">Transparency Report</a> </li> <li class="ac-ln-menu-item"> <a href="/web/20230130202926/https://www.apple.com/legal/privacy/en-ww/" class="ac-ln-menu-link" data-analytics-title="privacy-policy">Privacy Policy</a> </li> </ul> </div> <div class="ac-ln-actions"> <div class="ac-ln-action ac-ln-action-menucta" aria-hidden="true"> <label for="ac-ln-menustate" class="ac-ln-menucta"> <span class="ac-ln-menucta-chevron"></span> </label> </div> </div> </div> </div> </div> </nav> <label id="ac-ln-curtain" for="ac-ln-menustate"></label> <script type="text/javascript" src="/web/20230130202926js_/https://www.apple.com/ac/localnav/6/scripts/ac-localnav.built.js"></script> <main id="main" class="main" role="main" data-page-type="overview"> <section class="section section-hero load-state" data-component-list="HeroSequence" data-component-json="{ "characterClass": "animate-character", "dotClass": "dot-character", "els": [{"_stickyContainer": ".sticky-container"}, {"_stickyContent": ".sticky-content"}, {"_gridContent": ".grid-content"}, {"_headline": ".overview-hero-headline"}, {"_background": ".overview-hero-background"}, {"_iconSection": ".overview-hero-icon"}, {"_iconContainer": ".hero-lock-icon-container"}, {"_icon": ".hero-lock-icon"}, {"_copy": ".overview-hero-copy"}, {"_copyContainer": ".overview-hero-copy-container"}, {"_scrollDuration": ".scroll-duration"}]}" data-analytics-section-engagement="name:hero"> <div class="overview-hero-intro sticky-container"> <div class="sticky-content"> <div class="overview-hero-background"></div> <div class="enhanced-section-content"> <div class="grid-content static-container"> <div class="overview-hero-icon grid-content-overlay"> <div class="hero-lock-icon-container enhanced-icon-container"> <svg class="hero-lock-icon enhanced-icon" viewbox="0 0 64 84" data-thing=""> <defs> <style> .trace { opacity: 0; } svg > * { transform-box: fill-box; transform-origin: center; } #arm { clip-path: url(/web/20230130202926im_/https://www.apple.com/uk/privacy/#apple-clip); fill: none; stroke: #fff; stroke-linecap: round; stroke-width: 5px; } </style> <clippath id="apple-clip"> <path id="clip-1" d="M19.94,84.56c-5.74,0-9.6-5.54-12.15-9.21A42.61,42.61,0,0,1,1.23,59.07C0,52,.82,45.59,3.69,40.62a18.34,18.34,0,0,1,15.49-9.35h.25a20,20,0,0,1,7.36,1.82,12.33,12.33,0,0,0,2.75.9,14.42,14.42,0,0,0,2.51-.85,23.34,23.34,0,0,1,8.6-2c.38,0,.76,0,1.14,0a17.36,17.36,0,0,1,13.69,7.49l1.85,2.72L54.46,43a11,11,0,0,0-5.23,9.23,10.79,10.79,0,0,0,6.42,9.87l2.65.88-.79,2.76a36.62,36.62,0,0,1-4.74,9.78c-2.56,3.75-6.06,8.89-12,9h-.29a13.57,13.57,0,0,1-5.81-1.41A9.52,9.52,0,0,0,30.39,82a10.47,10.47,0,0,0-4.6,1.12,14.47,14.47,0,0,1-5.53,1.45ZM64,0H0V84H64Z"/> </clippath> <path id="leaf-2" d="M30.26,35.3C30.64,34.86,30.82,34.29,30.77,33.71C30.21,33.77,29.69,34.04,29.31,34.47C28.93,34.88,28.74,35.44,28.79,36C29.36,36,29.9,35.75,30.26,35.3"/> <path id="arm-3" d="M38.85,38.49C38.85,38.49,38.85,19,38.85,19C38.85,13.52,43.3,9.07,48.78,9.07C48.78,9.07,48.78,9.07,48.78,9.07C54.26,9.08,58.7,13.52,58.71,19C58.71,19,58.71,26,58.71,26"/> <path id="arm-4" d="M38.85,34.88C38.85,34.88,38.85,15.37,38.85,15.37C38.85,9.89,34.4,5.44,28.92,5.44C28.92,5.44,28.92,5.44,28.92,5.44C23.44,5.44,18.99,9.89,19,15.37C19,15.37,19,22.37,19,22.37"/> <path id="arm-5" d="M38.85,49.6C38.85,49.6,38.85,30.09,38.85,30.09C38.84,24.61,34.4,20.17,28.92,20.16C28.92,20.16,28.92,20.16,28.92,20.16C23.44,20.17,19,24.61,19,30.09C19,30.09,19,37.09,19,37.09"/> <path id="arm-6" d="M38.85,42.6C38.85,42.6,38.85,23.09,38.85,23.09C38.84,17.61,34.4,13.17,28.92,13.16C28.92,13.16,28.92,13.16,28.92,13.16C23.44,13.17,19,17.61,19,23.09C19,23.09,19,31.09,19,31.09"/> </defs> <g id="privacy-icon-inner"> <path id="leaf" class="cls-2" d="M38.34,29C40.71,26.23,41.88,22.63,41.59,19C38.03,19.35,34.74,21.05,32.39,23.74C30.39,26.07,28.6,29.83,29.07,33.42C32.56,33.69,36.14,31.63,38.34,28.99"/> <path id="apple" d="M29.54,37c-2.47,0-6.29-2.8-10.32-2.7A15.22,15.22,0,0,0,6.29,42.12c-5.52,9.58-1.42,23.73,4,31.52,2.64,3.79,5.75,8,9.88,7.92,4-.17,5.45-2.58,10.26-2.58s6.13,2.58,10.32,2.48,7-3.86,9.58-7.69a33.94,33.94,0,0,0,4.34-8.9,13.8,13.8,0,0,1-8.4-12.66C46.16,44.29,52.7,40.5,53,40.33a14.67,14.67,0,0,0-11.44-6.2C36.35,33.73,32,37,29.54,37Z"/> <path id="arm" style="opacity: 0" class="cls-3" d="M38.85,50.65C38.85,50.65,38.85,31.14,38.85,31.14C38.85,25.66,43.3,21.21,48.78,21.21C48.78,21.21,48.78,21.21,48.78,21.21C54.26,21.22,58.7,25.66,58.71,31.14C58.71,31.14,58.71,38.14,58.71,38.14"/> </g> </svg> </div> </div> <h1 class="typography-overview-hero-headline overview-hero-headline grid-content-overlay static-content" data-default=".default-headline" data-masked=".masked-headline" data-component-list="FocusComponent" data-focus-options="{ "tabindex": "-1", "keyframeEvent": "hero-headline-vo", "disabledWhen": "reduced-motion" }"> <div class="aria-headline visuallyhidden">Privacy. That’s Apple.</div> <div class="default-headline" aria-hidden="true">Privacy.<span class="pseudo-space"></span>That’s Apple.</div> </h1> </div> <div class="overview-hero-copy-container static-container" data-component-list="FocusComponent" data-focus-options="{ "tabindex": "-1", "keyframeEvent": "hero-copy-vo", "disabledWhen": "reduced-motion" }"> <div class="overview-hero-copy-content static-content"> <div class="hero-lock-icon-container"> <svg class="hero-lock-icon" viewbox="0 0 64 84" data-thing="true"> <defs> <style> .trace { opacity: 0; } svg > * { transform-box: fill-box; transform-origin: center; } #arm-static { clip-path: url(/web/20230130202926im_/https://www.apple.com/uk/privacy/#static-apple-clip); fill: none; stroke: #fff; stroke-linecap: round; stroke-width: 5px; } </style> <clippath id="static-apple-clip"> <path id="clip-1" d="M19.94,84.56c-5.74,0-9.6-5.54-12.15-9.21A42.61,42.61,0,0,1,1.23,59.07C0,52,.82,45.59,3.69,40.62a18.34,18.34,0,0,1,15.49-9.35h.25a20,20,0,0,1,7.36,1.82,12.33,12.33,0,0,0,2.75.9,14.42,14.42,0,0,0,2.51-.85,23.34,23.34,0,0,1,8.6-2c.38,0,.76,0,1.14,0a17.36,17.36,0,0,1,13.69,7.49l1.85,2.72L54.46,43a11,11,0,0,0-5.23,9.23,10.79,10.79,0,0,0,6.42,9.87l2.65.88-.79,2.76a36.62,36.62,0,0,1-4.74,9.78c-2.56,3.75-6.06,8.89-12,9h-.29a13.57,13.57,0,0,1-5.81-1.41A9.52,9.52,0,0,0,30.39,82a10.47,10.47,0,0,0-4.6,1.12,14.47,14.47,0,0,1-5.53,1.45ZM64,0H0V84H64Z"/> </clippath> <path id="leaf-2" d="M30.26,35.3C30.64,34.86,30.82,34.29,30.77,33.71C30.21,33.77,29.69,34.04,29.31,34.47C28.93,34.88,28.74,35.44,28.79,36C29.36,36,29.9,35.75,30.26,35.3"/> <path id="arm-3" d="M38.85,38.49C38.85,38.49,38.85,19,38.85,19C38.85,13.52,43.3,9.07,48.78,9.07C48.78,9.07,48.78,9.07,48.78,9.07C54.26,9.08,58.7,13.52,58.71,19C58.71,19,58.71,26,58.71,26"/> <path id="arm-4" d="M38.85,34.88C38.85,34.88,38.85,15.37,38.85,15.37C38.85,9.89,34.4,5.44,28.92,5.44C28.92,5.44,28.92,5.44,28.92,5.44C23.44,5.44,18.99,9.89,19,15.37C19,15.37,19,22.37,19,22.37"/> <path id="arm-5" d="M38.85,49.6C38.85,49.6,38.85,30.09,38.85,30.09C38.84,24.61,34.4,20.17,28.92,20.16C28.92,20.16,28.92,20.16,28.92,20.16C23.44,20.17,19,24.61,19,30.09C19,30.09,19,37.09,19,37.09"/> <path id="arm-6" d="M38.85,42.6C38.85,42.6,38.85,23.09,38.85,23.09C38.84,17.61,34.4,13.17,28.92,13.16C28.92,13.16,28.92,13.16,28.92,13.16C23.44,13.17,19,17.61,19,23.09C19,23.09,19,31.09,19,31.09"/> </defs> <g id="privacy-icon-inner"> <path id="leaf" class="cls-2" d="M38.34,29C40.71,26.23,41.88,22.63,41.59,19C38.03,19.35,34.74,21.05,32.39,23.74C30.39,26.07,28.6,29.83,29.07,33.42C32.56,33.69,36.14,31.63,38.34,28.99"/> <path id="apple" d="M29.54,37c-2.47,0-6.29-2.8-10.32-2.7A15.22,15.22,0,0,0,6.29,42.12c-5.52,9.58-1.42,23.73,4,31.52,2.64,3.79,5.75,8,9.88,7.92,4-.17,5.45-2.58,10.26-2.58s6.13,2.58,10.32,2.48,7-3.86,9.58-7.69a33.94,33.94,0,0,0,4.34-8.9,13.8,13.8,0,0,1-8.4-12.66C46.16,44.29,52.7,40.5,53,40.33a14.67,14.67,0,0,0-11.44-6.2C36.35,33.73,32,37,29.54,37Z"/> <path id="arm-static" d="M38.849998474121094,42.599998474121094C38.849998474121094,42.599998474121094,38.849998474121094,23.09000015258789,38.849998474121094,23.09000015258789C38.84000015258789,17.610000610351562,34.400001525878906,13.170000076293945,28.920000076293945,13.15999984741211C28.920000076293945,13.15999984741211,28.920000076293945,13.15999984741211,28.920000076293945,13.15999984741211C23.440000534057617,13.170000076293945,19,17.610000610351562,19,23.09000015258789C19,23.09000015258789,19,31.09000015258789,19,31.09000015258789"></path> </g> </svg> </div> <p class="overview-hero-copy typography-overview-hero-copy large-9 small-12">Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.</p> </div> </div> </div> </div> <div class="scroll-duration"></div> </div> </section> <section class="features-text section-features-text section-gallery" data-analytics-section-engagement="name:text features gallery"> <div class="section-content"> <h2 class="typography-card-section-headline card-gallery-headline">Discover everyday privacy protections.</h2> </div> <div id="features-text-gallery" aria-label="features-text gallery" class="card-gallery card-gallery-features-text" data-component-list="CardGallery" data-play-gallery="card-play-gallery" data-analytics-gallery-interaction-type="paddlenav" data-analytics-gallery-id="text features gallery"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item gallery-item-passkeys section-passkeys gallery-item--video" id="item-passkeys" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last+500"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="passkeys feature"> <div class="lottie-container lottie-passkeys" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2021/6e52df41-f527-4711-ae9e-86b3381a9a00/icons/passkeys.json" data-lottie-file-s="/105/media/us/privacy/2021/ea37f295-fbb5-435a-a787-7c7cabc525b3/icons/passkeys.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Passkeys.</h3> <p class="gallery-content-copy"> Simple.<br/> Secure.<br/> So not a<br/> <span class="visuallyhidden">password</span><span class="split" aria-hidden="true"><span data-character="p" style="--i: 0"></span><span data-character="a" style="--i: 1"></span><span data-character="s" style="--i: 2"></span><span data-character="s" style="--i: 3"></span><span data-character="w" style="--i: 4"></span><span data-character="o" style="--i: 5"></span><span data-character="r" style="--i: 6"></span><span data-character="d" style="--i: 7"></span></span>. </p> <div class="modal-contents"> <figure class="picture overview-icon-passkeys" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-passkeys">Passkeys</h2> </div> <div class="modal-copy"> <p>A passkey eliminates the need for a password by using a unique digital key that only works from the site or app it was created for, so you don’t have to worry about website leaks or phishing. Passkeys are securely synced across Apple devices. Just use Touch ID or Face ID to authenticate and you’re done.</p> </div> <p><span class="violator">New</span></p> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-passkeys" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - passkeys" data-analytics-click="prop3:open - passkeys" aria-label="Read more about Passkeys" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-hidden-photos section-hidden-photos gallery-item--video" id="item-hidden-photos" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="hidden-photos feature"> <div class="lottie-container lottie-hidden-photos" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2021/6e52df41-f527-4711-ae9e-86b3381a9a00/icons/lockdown.json" data-lottie-file-s="/105/media/us/privacy/2021/ea37f295-fbb5-435a-a787-7c7cabc525b3/icons/lockdown.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Lock Hidden Albums.</h3> <p class="gallery-content-copy"> Keep Hidden<br/>and Recently<br/>Deleted<br/><span class="gray">photos<br/>private.</span> </p> <div class="modal-contents"> <figure class="picture overview-icon-passcode" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-hidden-photos">Lock Hidden Albums</h2> </div> <div class="modal-copy"> <p>Your Hidden and Recently Deleted albums in Photos are locked by default and can be unlocked using your device’s authentication method — Face ID, Touch ID or your passcode.</p> </div> <p><span class="violator">New</span></p> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-passcode" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - hidden photos" data-analytics-click="prop3:open - hidden photos" aria-label="Read more about Lock Hidden Albums" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-safety-check section-safety-check gallery-item--video" id="item-safety-check" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last+500"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="safety-check feature"> <div class="lottie-container lottie-safety-check" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2021/6e52df41-f527-4711-ae9e-86b3381a9a00/icons/safety-check2.json" data-lottie-file-s="/105/media/us/privacy/2021/ea37f295-fbb5-435a-a787-7c7cabc525b3/icons/safety-check2.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Safety Check.</h3> <p class="gallery-content-copy"> Take <span class="visuallyhidden">control</span><span class="split" aria-hidden="true"><span data-character="c" style="--i: 0"></span><span data-character="o" style="--i: 1"></span><span data-character="n" style="--i: 2"></span><span data-character="t" style="--i: 3"></span><span data-character="r" style="--i: 4"></span><span data-character="o" style="--i: 5"></span><span data-character="l" style="--i: 6"></span></span><br/>in times of<br/>crisis. </p> <div class="modal-contents"> <figure class="picture overview-icon-safety_check" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-safety-check">Safety Check</h2> </div> <div class="modal-copy"> <p>Safety Check is a new section in Settings that helps people in domestic or intimate partner violence situations quickly reset the access they’ve granted to others. It also helps you manage which people and apps you’ve given access to.</p> <p><a class="more" href="http://web.archive.org/web/20230130202926/https://support.apple.com/en-gb/guide/personal-safety/welcome/web" data-analytics-title="learn more about personal safety with apple devices" data-analytics-exit-link>Learn more about personal safety with Apple devices</a></p> </div> <p><span class="violator">New</span></p> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-safety_check" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - safety check" data-analytics-click="prop3:open - safety check" aria-label="Read more about Safety checks" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-app-tracking section-app-tracking gallery-item--video" id="item-app-tracking" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="first"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="app-tracking feature"> <div class="lottie-container lottie-app-tracking" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2021/6e52df41-f527-4711-ae9e-86b3381a9a00/icons/tracking.json" data-lottie-file-s="/105/media/us/privacy/2021/ea37f295-fbb5-435a-a787-7c7cabc525b3/icons/tracking.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">App Tracking Transparency.</h3> <p class="gallery-content-copy"> Decide which<br/>apps are<br/>allowed to<br/><span class="visuallyhidden">track</span><span class="fontstroke" aria-hidden="true">track<svg><text y="0.9em">track</text><text y="0.9em">track</text></svg></span> you. </p> <div class="modal-contents"> <figure class="picture overview-icon-app_tracking" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-app-tracking">App Tracking Transparency</h2> </div> <div class="modal-copy"> <p>Make more informed choices about the apps you use and the permissions you grant them. Apps are required to ask your permission when they want to track you across apps and websites owned by other companies. And you can change your preference for any app or prevent apps from asking for permission entirely in Settings.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-app_tracking" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - app tracking transparency" data-analytics-click="prop3:open - app tracking transparency" aria-label="Read more about App Tracking Transparency" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-mail-privacy section-mail-privacy gallery-item--video" id="item-mail-privacy" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="mail-privacy feature"> <div class="lottie-container lottie-mail-privacy" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2021/6e52df41-f527-4711-ae9e-86b3381a9a00/icons/mail.json" data-lottie-file-s="/105/media/us/privacy/2021/ea37f295-fbb5-435a-a787-7c7cabc525b3/icons/mail.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Mail Privacy Protection.</h3> <p class="gallery-content-copy"> <span class="unread-badge" aria-hidden="true">Read</span><span class="visuallyhidden">Read</span>, <span class="will-strikethrough">delete</span><br/>and <span class="visuallyhidden">reply</span><span class="split" aria-hidden="true"><span data-character="r" style="--i: 0"></span><span data-character="e" style="--i: 1"></span><span data-character="p" style="--i: 2"></span><span data-character="l" style="--i: 3"></span><span data-character="y" style="--i: 4"></span></span><br/>with peace<br/>of mind. </p> <div class="modal-contents"> <figure class="picture overview-icon-mail" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-mail-privacy">Mail Privacy Protection</h2> </div> <div class="modal-copy"> <p>Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-mail" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - mail privacy protection" data-analytics-click="prop3:open - mail privacy protection" aria-label="Read more about Mail Privacy Protection" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> </ul> </div> <div class="paddlenav paddlenav-compact paddlenav-framed"> <ul> <li> <button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"></button> </li> <li> <button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"></button> </li> </ul> </div> </div> </section> <section class="section section-app-videos section-gallery" data-analytics-section-engagement="name:apps gallery"> <div class="section-content"> <h2 class="typography-card-section-headline card-gallery-headline">Our apps mind their business. Not yours.</h2> </div> <div id="app-videos-gallery" aria-label="app-videos gallery" class="card-gallery card-gallery-app-videos card-gallery-autoplay" data-component-list="CardGallery" data-play-gallery="card-play-gallery" data-analytics-gallery-interaction-type="paddlenav" data-analytics-gallery-id="apps gallery"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item gallery-item-safari section-safari gallery-item--video" id="item-safari" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="safari app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Safari throws trackers off your trail.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - safari" data-analytics-click="prop3:open card - safari" aria-label="Read more about Safari" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-safari"/> <div class="modal-contents"> <figure class="picture safari" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-safari">Safari</h2> </div> <div class="modal-copy"> <p>Some websites allow hundreds of different data collection companies to watch you, build a profile of you and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar.</p> <p>Advertisers can also create a “fingerprint” of your device to target you based on characteristics like your browser configuration, and fonts and plug-ins you’ve installed. To help prevent this, Safari has built-in fingerprinting defence, which shares a simplified system profile with websites you visit. Making it even more difficult for data companies to identify you.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture safari" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="safari-animation" data-progressive-image></figure> <video class="safari-video" id="safari-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-safari" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/safari/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/safari/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/safari/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="safari-video" data-analytics-click-template="prop3:{controlState}-safari" data-analytics-title-template="{controlState}-safari" data-analytics-intrapage-link data-play-label="Play safari animation" data-pause-label="Stop safari animation" data-loading-label="Loading safari animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-health section-health gallery-item--video" id="item-health" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="health app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Health keeps your records under wraps.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - health" data-analytics-click="prop3:open card - health" aria-label="Read more about Health" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-health"/> <div class="modal-contents"> <figure class="picture health" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-health">Health</h2> </div> <div class="modal-copy"> <p>From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details. With the Health app, you’re in charge of what information you’d like to include, what not to, and who has access to it.</p> <p>When you do want to securely share your health data from the Health app with your doctors, they’ll see the data you shared in a dashboard in the provider’s health records system.</p> <p>All of your data is encrypted and only accessible with your passcode, Touch ID or Face ID. So however you use the Health app, you’re always in control of your data.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture health" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="health-animation" data-progressive-image></figure> <video class="health-video" id="health-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-health" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/health/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/health/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/health/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="health-video" data-analytics-click-template="prop3:{controlState}-health" data-analytics-title-template="{controlState}-health" data-analytics-intrapage-link data-play-label="Play health animation" data-pause-label="Stop health animation" data-loading-label="Loading health animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-wallet section-wallet gallery-item--video" id="item-wallet" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="wallet app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Wallet and Apple Pay help hide what you buy.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - wallet" data-analytics-click="prop3:open card - wallet" aria-label="Read more about Wallet" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-wallet"/> <div class="modal-contents"> <figure class="picture wallet" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-wallet">Wallet and Apple Pay</h2> </div> <div class="modal-copy"> <p>What you buy, where you bought it and how much you paid is sensitive information. Apple doesn’t store, sell or use any of that information.</p> <p>Apple doesn’t store your credit or debit card numbers or share them with merchants. Instead, a unique Device Account Number is created every time you add a card to Apple Pay.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture wallet" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="wallet-animation" data-progressive-image></figure> <video class="wallet-video" id="wallet-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-wallet" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/wallet/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/wallet/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/wallet/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="wallet-video" data-analytics-click-template="prop3:{controlState}-wallet" data-analytics-title-template="{controlState}-wallet" data-analytics-intrapage-link data-play-label="Play wallet animation" data-pause-label="Stop wallet animation" data-loading-label="Loading wallet animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-maps section-maps gallery-item--video" id="item-maps" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="maps app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Maps makes your location history, history.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - maps" data-analytics-click="prop3:open card - maps" aria-label="Read more about Maps" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-maps"/> <div class="modal-contents"> <figure class="picture maps" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-maps">Maps</h2> </div> <div class="modal-copy"> <p>Where you go says a lot about you. Maps delivers a great experience without Apple knowing which shops, neighbourhoods or clinics you visit. And because Maps doesn’t include a sign-in, where you go isn’t associated with your Apple ID at all.</p> <p>Personalised features, like locating your parked car, are created directly on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantly changing.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture maps" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="maps-animation" data-progressive-image></figure> <video class="maps-video" id="maps-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-maps" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/maps/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/maps/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/maps/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="maps-video" data-analytics-click-template="prop3:{controlState}-maps" data-analytics-title-template="{controlState}-maps" data-analytics-intrapage-link data-play-label="Play maps animation" data-pause-label="Stop maps animation" data-loading-label="Loading maps animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-photos section-photos gallery-item--video" id="item-photos" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="photos app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Photos lets you choose who has the full picture.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - photos" data-analytics-click="prop3:open card - photos" aria-label="Read more about Photos" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-photos"/> <div class="modal-contents"> <figure class="picture photos" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-photos">Photos</h2> </div> <div class="modal-copy"> <p>Your photo and video albums are full of precious moments, friends and your favourite things. Apple devices are designed to give you control over those memories.</p> <p>Photos is also designed so that the face recognition and scene and object detection — which power features like For You, Memories, Sharing Suggestions and the People album — happen on device instead of in the cloud. In fact, the A13 Bionic and later chips perform over 100 billion operations per photo to recognise faces and places without ever leaving your device. And when apps request access to your photos, you can share just the images you want — not your entire library.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture photos" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="photos-animation" data-progressive-image></figure> <video class="photos-video" id="photos-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-photos" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/photos/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/photos/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/photos/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="photos-video" data-analytics-click-template="prop3:{controlState}-photos" data-analytics-title-template="{controlState}-photos" data-analytics-intrapage-link data-play-label="Play photos animation" data-pause-label="Stop photos animation" data-loading-label="Loading photos animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-messages section-messages gallery-item--video" id="item-messages" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="messages app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Messages are only seen by who you send them to.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - messages" data-analytics-click="prop3:open card - messages" aria-label="Read more about Messages" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-messages"/> <div class="modal-contents"> <figure class="picture messages" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-messages">Messages</h2> </div> <div class="modal-copy"> <p>From inside jokes to invitations, a lot of life happens in text and video chats. Every blue-bubble message, picture, Animoji and video is encrypted while being sent between devices.</p> <p>Smart suggestions in Messages, like pulling up photos to send based on who you’re messaging, are all done on your device.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture messages" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="messages-animation" data-progressive-image></figure> <video class="messages-video" id="messages-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-messages" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/messages/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/messages/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/messages/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="messages-video" data-analytics-click-template="prop3:{controlState}-messages" data-analytics-title-template="{controlState}-messages" data-analytics-intrapage-link data-play-label="Play messages animation" data-pause-label="Stop messages animation" data-loading-label="Loading messages animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-siri section-siri gallery-item--video" id="item-siri" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="siri app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Siri learns what you need. Not who you are.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - siri" data-analytics-click="prop3:open card - siri" aria-label="Read more about Siri" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-siri"/> <div class="modal-contents"> <figure class="picture siri" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-siri">Siri</h2> </div> <div class="modal-copy"> <p>Siri was designed from the beginning to learn your preferences without sharing your identity with Apple or anyone else. You don’t sign in with your Apple ID to use Siri, and the audio of your requests is processed entirely on your device thanks to the power of the Apple Neural Engine.</p> <p>When Apple does process or store data on our servers, it’s associated with a random identifier — a long string of letters and numbers. That data is used only to improve Siri, and we never share or sell it. Apple doesn’t retain audio of your requests unless you choose to share it with us to improve Siri.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture siri" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="siri-animation" data-progressive-image></figure> <video class="siri-video" id="siri-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-siri" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/siri/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/siri/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/siri/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="siri-video" data-analytics-click-template="prop3:{controlState}-siri" data-analytics-title-template="{controlState}-siri" data-analytics-intrapage-link data-play-label="Play siri animation" data-pause-label="Stop siri animation" data-loading-label="Loading siri animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-apple-news section-apple-news gallery-item--video" id="item-apple-news" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="apple-news app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Apple News leaves what you read off the record.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - apple news" data-analytics-click="prop3:open card - apple news" aria-label="Read more about Apple News" data-analytics-intrapage-link> <svg class="svg-plus" viewbox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-apple-news"/> <div class="modal-contents"> <figure class="picture apple-news" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-apple-news">Apple News</h2> </div> <div class="modal-copy"> <p>Many news sources keep track of your identity and create a profile of you. Apple News delivers personalised content without knowing who you are. The content you read is associated with a random identifier, not your Apple ID.</p> <p>You get editor-curated content and a personalised newsfeed so you can stay up to date with the latest news and stories. 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And every app is rigorously reviewed by a team of experts at Apple.</p> <p>When you’re checking out an app, you’ll see its Privacy Nutrition Label to help you decide if it works for you. Apps you choose to download need your permission to access information like your photos or location — and you can always change your mind about what you share. iOS 14.5 and iPadOS 14.5 or later require developers to get your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture app-store" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="app-store-animation" data-progressive-image></figure> <video class="app-store-video" id="app-store-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-app-store" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/anim/app-store/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/anim/app-store/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/anim/app-store/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="app-store-video" data-analytics-click-template="prop3:{controlState}-app-store" data-analytics-title-template="{controlState}-app-store" data-analytics-intrapage-link data-play-label="Play app-store animation" data-pause-label="Stop app-store animation" data-loading-label="Loading app-store animation"> </button> </div> </div> </div> </div> </div> </li> </ul> </div> <div class="paddlenav paddlenav-compact paddlenav-framed"> <ul> <li> <button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"></button> </li> <li> <button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"></button> </li> </ul> </div> </div> </section> <section class="section section-latest" data-analytics-section-engagement="name:latest on privacy"> <div class="section-content"> <h2 class="typography-card-section-headline section-headline">Get the latest on Privacy.</h2> </div> <div id="latest-gallery" aria-label="latest gallery" class="card-gallery card-gallery-latest" data-component-list="CardGallery" data-analytics-gallery-interaction-type="paddlenav" data-analytics-gallery-id="latest gallery"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item gallery-item-privacy section-privacy gallery-item--video" id="item-privacy" data-ac-gallery-item data-component-list="ProgressiveImage VideoModal" tabindex="-1"> <figure class="overview-privacy_data" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">A Day in the Life of an Average Person’s Data.</h3> <p class="card-copy">Built-in privacy features on iPhone help keep you in control of your data.</p> <p class="card-cta"> <button id="video-trigger" class="film-link modal-trigger icon-copy" data-film-src="/105/media/uk/privacy/2023/df28f3b5-8008-4b4c-bea1-a6dad544b0a5/films/how-iphone-protects-your-privacy/privacy-how-iphone-protects-your-privacy-tpl-uk-2023_16x9.m3u8" data-analytics-id="film-privacy-data" aria-label="Play video about how built-in privacy features on iPhone help keep you in control of your data" data-films-modal-link>Watch the film</button> </p> <div class="modal-contents" data-modal-close-label="Close Privacy Modal" data-modal-content> <div class="ac-player-container"></div> <p>Go further. <span class="modal-copy--secondary">There’s even more to iPhone.</span></p> <div class="modal-ctas modal-ctas__privacy"> <a href="/web/20230130202926/https://www.apple.com/uk/today/event/skills-taking-charge-privacy-on-iphone?cid=rem-uk-taa-privacyhomepage-skills-privacy" data-analytics-title="join session" aria-label="Join a free Today at Apple session" class="icon-wrapper button modal-cta" data-analytics-exit-link><span class="icon-copy">Join a free session</span><span class="icon icon-after more"></span></a> <a href="/web/20230130202926/https://www.apple.com/uk/iphone/" data-analytics-title="explore iPhone" aria-label="Explore iPhone" class="icon-wrapper button modal-cta" data-analytics-exit-link><span class="icon-copy">Explore iPhone</span><span class="icon icon-after more"></span></a> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> </li> <li class="gallery-item gallery-item-session section-session gallery-item--video" id="item-session" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-session" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Drop by the Apple Store to learn more about privacy.</h3> <p class="card-copy">Join a 30-minute session and learn how to control your privacy on iPhone.</p> <p class="card-cta"> <a href="/web/20230130202926/https://www.apple.com/uk/today/event/skills-taking-charge-privacy-on-iphone?cid=rem-us-taa-privacyhomepage-skills-privacy" data-analytics-title="join session" aria-label="Join a free Today at Apple session" class="icon-wrapper"><span class="icon-copy">Join a free session</span><span class="icon icon-after more"></span></a> </p> </li> <li class="gallery-item gallery-item-protect section-protect gallery-item--video" id="item-protect" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-protect_data" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Protect your data from malware.</h3> <p class="card-copy">Apple’s layers of security and App Store protections help shield you from malware.</p> <p class="card-cta"> <a href="/web/20230130202926/https://www.apple.com/privacy/docs/Building_a_Trusted_Ecosystem_for_Millions_of_Apps_A_Threat_Analysis_of_Sideloading.pdf" data-analytics-title="protect (pdf)" aria-label="View Building a Trusted Ecosystem for Millions of Apps A Threat Analysis of Sideloading pdf" class="icon-wrapper"><span class="icon-copy">View (PDF)</span></a> </p> </li> <li class="gallery-item gallery-item-control section-control gallery-item--video" id="item-control" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-control_data" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Control how apps use your data.</h3> <p class="card-copy">Every day, people go about their lives unaware that their personal information is being harvested.</p> <p class="card-cta"> <a href="/web/20230130202926/https://www.apple.com/uk/privacy/docs/GBEN_Privacy_ADITL.pdf" data-analytics-title="control (pdf)" aria-label="View A Day in the Life of Your Data pdf" class="icon-wrapper"><span class="icon-copy">View (PDF)</span></a> </p> </li> <li class="gallery-item gallery-item-transparency section-transparency gallery-item--video" id="item-transparency" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-att" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Learn about App Tracking Transparency on iPhone.</h3> <p class="card-copy">A simple new feature that puts your data back in your control.</p> <p class="card-cta"> <a href="/web/20230130202926/https://www.apple.com/105/media/us/privacy/2021/ea37f295-fbb5-435a-a787-7c7cabc525b3/films/the-prompt/privacy-the-prompt-tpl-us-2021_16x9.m3u8" aria-label="Play video about app tracking transparency" id="app-tracking-video-trigger" class="icon-wrapper icon icon-after icon-playcircle" data-analytics-id="film-app-tracking" data-films-modal-link><span class="icon-copy">Watch the film</span></a> </p> </li> </ul> </div> <div class="paddlenav paddlenav-compact paddlenav-framed"> <ul> <li> <button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"></button> </li> <li> <button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"></button> </li> </ul> </div> </div> </section> <section class="section section-router typography-router-copy" 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