CINXE.COM

<!doctype html> <html lang="en" class="lb-breakpoints"> <head> <base href="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/"> <script nonce="PVOIJFz3PjWLrYYtIOVlVg"> function glueCookieNotificationBarLoaded() { (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NBGKMS'); dataLayer.push({'siteVersion': 'new'}); } </script> <meta charset="utf-8"> <meta content="IE=Edge" http-equiv="X-UA-Compatible"> <meta name="viewport" content="initial-scale=1, minimum-scale=1, width=device-width"> <meta http-equiv="x-dns-prefetch-control" content="on"> <title>Best practices for your video ads - YouTube Advertising</title> <meta name="description" content="Get noticed with YouTube video ads best practices for reaching the right people, making the most of your bidding strategy and measuring your results."> <link rel="canonical" href="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/" hreflang="en-SG"> <link rel="alternate" href="https://www.youtube.com/intl/es_us/ads/resources/best-practices/" hreflang="es-Us"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_br/ads/resources/best-practices/" hreflang="pt-BR"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_ca/ads/resources/best-practices/" hreflang="en-CA"> <link rel="alternate" href="https://www.youtube.com/intl/fr_ca/ads/resources/best-practices/" hreflang="fr-CA"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_de/ads/resources/best-practices/" hreflang="de-DE"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_fr/ads/resources/best-practices/" hreflang="fr-FR"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_id/ads/resources/best-practices/" hreflang="id-ID"> <link rel="alternate" href="https://www.youtube.com/intl/en_id/ads/resources/best-practices/" hreflang="en-ID"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_in/ads/resources/best-practices/" hreflang="en-IN"> <link rel="alternate" href="https://www.youtube.com/intl/hi_in/ads/resources/best-practices/" hreflang="hi-IN"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_kr/ads/resources/best-practices/" hreflang="ko-KR"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_ru/ads/resources/best-practices/" hreflang="ru-RU"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_th/ads/resources/best-practices/" hreflang="th-TH"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_ua/ads/resources/best-practices/" hreflang="uk-UA"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_vn/ads/resources/best-practices/" hreflang="vi-VN"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_jp/ads/resources/best-practices/" hreflang="ja-JP"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_ae/ads/resources/best-practices/" hreflang="ar-AE"> <link rel="alternate" href="https://www.youtube.com/intl/en_ae/ads/resources/best-practices/" hreflang="en-AE"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_au/ads/resources/best-practices/" hreflang="en-AU"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_cn/ads/resources/best-practices/" hreflang="zh-CN"> <link rel="alternate" href="https://www.youtube.com/intl/en_cn/ads/resources/best-practices/" hreflang="en-CN"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_es/ads/resources/best-practices/" hreflang="es-ES"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_hk/ads/resources/best-practices/" hreflang="zh-HK"> <link rel="alternate" href="https://www.youtube.com/intl/en_hk/ads/resources/best-practices/" hreflang="en-HK"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_il/ads/resources/best-practices/" hreflang="iw-IL"> <link rel="alternate" href="https://www.youtube.com/intl/en_il/ads/resources/best-practices/" hreflang="en-IL"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_it/ads/resources/best-practices/" hreflang="it-IT"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_mx/ads/resources/best-practices/" hreflang="es-MX"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_pl/ads/resources/best-practices/" hreflang="pl-PL"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_tr/ads/resources/best-practices/" hreflang="tr-TR"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_tw/ads/resources/best-practices/" hreflang="zh-TW"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_uk/ads/resources/best-practices/" hreflang="en-GB"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_ar/ads/resources/best-practices/" hreflang="es-AR"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_co/ads/resources/best-practices/" hreflang="es-CO"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_cl/ads/resources/best-practices/" hreflang="es-CL"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_pe/ads/resources/best-practices/" hreflang="es-PE"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_nl/ads/resources/best-practices/" hreflang="nl-NL"> <link rel="alternate" href="https://www.youtube.com/intl/ALL_se/ads/resources/best-practices/" hreflang="sv-SE"> <link rel="alternate" href="https://www.youtube.com/intl/en_my/ads/resources/best-practices/" hreflang="en-MY"> <link rel="alternate" href="https://www.youtube.com/intl/ms_my/ads/resources/best-practices/" hreflang="ms-MY"> <link rel="alternate" href="https://www.youtube.com/intl/en_us/ads/resources/best-practices/" hreflang="en-Us"> <meta name="pinterest" content="nopin"> <meta property="og:url" class="meta-url" content="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/"> <meta property="og:type" content="website"> <meta property="og:image" content="https://lh3.googleusercontent.com/1H4CQsb_ug2NjdQJS20h_Ye9nZZPpAv8ohVKY3Ot7rM3esSIGNCYtorgUPudlCtgFImUAzr5aPPLcyk0Istz-Oa_WUe1f9OgmPdqqw"> <meta property="og:title" content="Best practices for your video ads - YouTube Advertising"> <meta property="og:site_name" content="YouTube Advertising"> <meta property="og:description" content="Get noticed with YouTube video ads best practices for reaching the right people, making the most of your bidding strategy and measuring your results."> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" class="meta-url" content="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/"> <meta name="twitter:title" content="Best practices for your video ads - YouTube Advertising"> <meta name="twitter:description" content="Get noticed with YouTube video ads best practices for reaching the right people, making the most of your bidding strategy and measuring your results."> <meta name="twitter:image" content="https://lh3.googleusercontent.com/1H4CQsb_ug2NjdQJS20h_Ye9nZZPpAv8ohVKY3Ot7rM3esSIGNCYtorgUPudlCtgFImUAzr5aPPLcyk0Istz-Oa_WUe1f9OgmPdqqw"> <meta name="google-site-verification" content="dI1uHDj5M6WX7GbuTX7aQG3UyzB3UthWAbvMTZ4JUnE"> <link rel="shortcut icon" href="https://www.youtube.com/yts/img/favicon-vfl8qSV2F.ico" type="image/x-icon"> <link rel="icon" href="https://www.youtube.com/yts/img/favicon_32-vflOogEID.png" sizes="32x32"> <link rel="icon" href="https://www.youtube.com/yts/img/favicon_48-vflVjB_Qk.png" sizes="48x48"> <link rel="icon" href="https://www.youtube.com/yts/img/favicon_96-vflW9Ec0w.png" sizes="96x96"> <link rel="icon" href="https://www.youtube.com/yts/img/favicon_144-vfliLAfaB.png" sizes="144x144"> <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Roboto:300,400,500,700&display=swap&lang=en" nonce="PVOIJFz3PjWLrYYtIOVlVg"> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=YouTube+Sans:300,400,500,600,700,900&display=swap" nonce="PVOIJFz3PjWLrYYtIOVlVg"> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Google+Symbols:opsz,wght,FILL,GRAD@20..48,100..700,0..1,-50..200" nonce="PVOIJFz3PjWLrYYtIOVlVg"> <link rel="preconnect" href="https://www.googletagmanager.com"> <link rel="preconnect" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com"> <link rel="preconnect" href="https://lh3.googleusercontent.com"> <link rel="preconnect" href="https://kstatic.googleusercontent.com"> <link rel="stylesheet" href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" media="all" nonce="PVOIJFz3PjWLrYYtIOVlVg"> <link rel="stylesheet" href="/ads/static/compiled/index.min.css?cache=7c30f84" nonce="PVOIJFz3PjWLrYYtIOVlVg"> <meta http-equiv="X-Translated-By" content="Google"> <meta http-equiv="X-Translated-To" content="es"> <script type="text/javascript" src="https://www.gstatic.com/_/translate_http/_/js/k=translate_http.tr.en_GB.1hbgkFx4Qn8.O/am=DgY/d=1/rs=AN8SPfqlmAPxwfG457BPbRXwNq39oSMGHg/m=corsproxy" data-sourceurl="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/"></script> <link href="https://fonts.googleapis.com/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@20..48,100..700,0..1,-50..200" rel="stylesheet"> <script type="text/javascript" src="https://www.gstatic.com/_/translate_http/_/js/k=translate_http.tr.en_GB.1hbgkFx4Qn8.O/am=DgY/d=1/exm=corsproxy/ed=1/rs=AN8SPfqlmAPxwfG457BPbRXwNq39oSMGHg/m=phishing_protection" data-phishing-protection-enabled="false" data-forms-warning-enabled="true" data-source-url="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/"></script> <meta name="robots" content="none"> </head> <body> <script type="text/javascript" src="https://www.gstatic.com/_/translate_http/_/js/k=translate_http.tr.en_GB.1hbgkFx4Qn8.O/am=DgY/d=1/exm=corsproxy,phishing_protection/ed=1/rs=AN8SPfqlmAPxwfG457BPbRXwNq39oSMGHg/m=navigationui" data-environment="prod" data-proxy-url="https://www-youtube-com.translate.goog" data-proxy-full-url="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/best-practices/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en" data-source-url="https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/" data-source-language="en" data-target-language="es" data-display-language="en" data-detected-source-language="" data-is-source-untranslated="false" data-source-untranslated-url="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://www.youtube.com/intl/ALL_sg/ads/resources/best-practices/&anno=2" data-client="tr"></script> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NBGKMS" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <header class="lb-header" lb-header-options="{ 'descendingLogo': true, 'persistentCtas': ['primary', 'secondary'], 'sticky': false }"> <div class="lb-header__row"> <div class="lb-header__row-left lb-header-js-row-left"><button class="lb-header__menu-button lb-header-js-menu-btn" aria-label="Open navigation"> <span class="lb-header__menu-button-box"> <span class="lb-header__menu-button-stroke"></span> </span> </button> <a class="datalayer-items ytads-js-append-subid lb-header__logo-wrapper lb-header-js-logo-wrapper" data-g-cta-name="youtube-advertising" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en" aria-label="Home page link"> <img class="lb-header__logo lb-header-js-logo" src="https://kstatic.googleusercontent.com/files/4cfb6414e3736251fcd2b49ab620f55f1d00c78aa2f80c6a733548b727145e53f28261c1dcfd79b79d5fb858cbc909bbc3c4dc33675e8f551497bea7cf248eda" alt="YouTube Ads" border="0"> </a> <a class="lb-button lb-header__jump-to" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/best-practices/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en#content"> Jump to content </a> <div class="lb-header__nav-wrapper lb-header-js-nav-wrapper"> <nav class="lb-header__nav lb-header-js-nav"> <div class="lb-header__nav-item-wrapper"><a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="why-youtube" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Why YouTube </a> </div> <div class="lb-header__nav-item-wrapper"><span class="lb-header-js-nav-item lb-header__nav-item"> How it works <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="how-it-works" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/how-it-works/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> How it works </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Channel creation </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="start-a-channel" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/youtube-for-small-business/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Start a channel </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Ad creation </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="create-a-video-ad" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/how-it-works/create-a-video-ad/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Create a video ad </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Campaign setup </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="set-up-a-campaign" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Set up a campaign </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="find-your-audience" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/audience/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Find your audience </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="decide-on-a-budget" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/budget/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Decide on a budget </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measure-your-results" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/how-it-works/measure-your-results/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Measure your results </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"><a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="news-and-inspiration" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/news-and-inspiration/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> News and inspiration </a> </div> <div class="lb-header__nav-item-wrapper"><span class="lb-header-js-nav-item lb-header__nav-item"> Resources <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="resources" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Creative </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="creative-resources" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/creative-resources/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creative resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measurement-tools" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/measurement-tools/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Measurement tools </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Insights </div><a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" data-g-cta-name="best-practices" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/best-practices/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Best practices </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="success-stories" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/success-stories/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Success stories </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"><a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="faqs" data-g-module-name="yt-nav" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/faqs/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> FAQs </a> </div> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__ctas-wrapper lb-header-js-ctas-wrapper"><a class="lb-button lb-header__cta ytads-js-contact-cta" href="https://www-youtube-com.translate.goog/intl/ALL_sgtel:1-877-763-9810?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en" aria-label="Phone Number:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"> <path d="M0 0h24v24H0z" fill="none" /><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z" /> </svg><span class="datalayer-items ytads-js-contact-cta-label ytads-tfn-label" data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="sg"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="start-now" data-g-module-name="yt-nav" data-banner-locale-code="ALL_sg" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--best-practices"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"><span class="lb-font-headline-1 lb-font-weight-700">Best practices to support your marketing objectives</span></h1> <h2><span class="lb-font-subhead-2 lb-font-weight-400">Explore tips, tools and more to build your presence on YouTube and grow your business with YouTube and Google Ads.</span></h2> </div> </div> <div class="ytads-main__inner ytads-best-practices"> <section class="ytads-section"> <h2 class="ytads-section__headline"><span class="lb-font-subhead-1 lb-font-weight-700">Take the right steps towards your goals</span></h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"><span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/iSKdW1gES4gVco0V-9jnTZ3auZlsGOzihTtGS-DtpVVdxDCriJUhw_BpcMENNhS5Lt1-M8K7xMwe-eRaXdAuAmVMNsYsqJwko7_ccYk=s900" alt="Drive awareness" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"><span class="lb-font-subhead-2 lb-font-weight-700">Drive awareness</span></h3> </div><span class="lb-tile__body"> <p>Grab the attention of more potential customers. To build brand awareness, our top recommendation is to mix video formats.</p></span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-more" data-g-module-name="yt-animated-text" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://support.google.com/google-ads/answer/7041738" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"><span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/7yVEJbE0wqsq94eKXdL__7lxkeElGt3yhwONZbuRSFSB2aD34XadS3AM9WBi51_N6NFr_Op9JzvoxAzVFc7a-C6xljn4CupLNUY8=s900" alt="Increase consideration" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"><span class="lb-font-subhead-2 lb-font-weight-700">Increase consideration</span></h3> </div><span class="lb-tile__body"> <p>Help more customers choose your business. By making your skippable ads longer than 20 seconds, you can significantly increase consideration for your business.</p></span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-more" data-g-module-name="yt-animated-text" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://support.google.com/google-ads/answer/9755589" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"><span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/MIQdroBEut6z6RGFcK6ZyQqw7mQaY3X6Zn312AVd225Cg-s65ErKUM5EueTVrq8XHqsm7JJtEKRkf-N1BoSOA9hN7o3FkYkAXIjZHw=s900" alt="Inspire action" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"><span class="lb-font-subhead-2 lb-font-weight-700">Inspire action</span></h3> </div><span class="lb-tile__body"> <p>Want more purchases, downloads or subscriptions? In order to drive more conversions, start by setting the right budget.</p></span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-more" data-g-module-name="yt-animated-text" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://support.google.com/google-ads/answer/9219326" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-reach-goal-media"> <div class="ytads-media__inner"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/HulcrA7EQTDmkNdH2Uix7tNhxa7rvAFKCgzL_bxI0qZanuV_zyH4XjwCiOU6YDYzUEf6qaVGyH8J47fch9RlZKnDsmcxe3U8xz7DsxwQ2JbSfDO2lVMa=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"><span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Reach your goals with the power of YouTube and Google Ads</span></h2> <div> <p>Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals – whether it’s driving more sales or website traffic or building brand awareness. <strong>Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition.* </strong></p> </div> <div class="lb-margin-top-xxs ytads-media__action"><a class="datalayer-items lb-button" data-g-cta-name="explore-solutions" data-g-module-name="yt-animated-text" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://ads.google.com/home/resources/advanced/" target="_blank" rel="noreferrer noopener"> EXPLORE SOLUTIONS </a> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"><span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/HhJh-Mu9QAAqJQtt7uwe2Gc3F6Yyb-dM2sVjzMVgc-Dcq6Zd1dwF72r6kj5BJ-n8jUjp4AYRcR9F8Rxz746fqvY12M_hviyd5NLm=s900" alt="Start your own YouTube channel" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"><span class="lb-font-subhead-2 lb-font-weight-700">Start your own YouTube channel</span></h3> </div><span class="lb-tile__body"> <p>Every day, businesses like yours use their YouTube channel to reach existing customers and find new ones. Learn how to create a channel, engage people with video and inspire them to take the action that you want.</p></span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://services.google.com/fh/files/misc/en_sg_youtube_playbook_for_small_business.pdf" target="_blank" rel="noreferrer noopener"> Get the guide </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"><span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/jgSLe2EYqqOKomDv4ZgMfnA2c4lWoE4KbMLS32knPAMBCmpbPzV8h7OCXBLRb3oCDTVJZHxauHJMrr5NNyYyxzv3uCK16KZJ9KJJEG5EAsIZm1fp0w=s900" alt="The ABCDs of effective video ads" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"><span class="lb-font-subhead-2 lb-font-weight-700">The ABCDs of effective video ads</span></h3> </div><span class="lb-tile__body"> <p>Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work.</p></span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="get-the-guide" data-g-module-name="yt-animated-text" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/abcds-of-effective-video-ads/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Get the guide </a> </span> </span> </span> </div> </div> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"><button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"> <g fill-rule="nonzero" fill="#ccc"> <path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z" /> <path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 1.351-1.35-5.357-5.358z" /> </g> </svg></button> </div> <div class="ytads-video-modal__iframe-wrapper"> <div class="lb-js-video-iframe ytads-video-modal__player" lb-auto-init="LBPlayer" lb-options="{ "playerVars": { "showinfo": "0", "rel": "0" }, "name": "modal-player", "uid": "video-modal-player" }"> </div> </div> </div> </aside> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline">Connect</h3><a class="lb-footer__social-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter" title="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"> <path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 4.074 0 0 0 13.847.796c-2.266 0-4.104 1.86-4.104 4.155 0 .326.037.643.107.947-3.41-.173-6.434-1.828-8.458-4.341a4.176 4.176 0 0 0-.555 2.089c0 1.441.724 2.713 1.825 3.458a4.048 4.048 0 0 1-1.858-.52v.053c0 2.013 1.414 3.693 3.29 4.074a4.063 4.063 0 0 1-1.852.071c.522 1.651 2.037 2.853 3.833 2.886A8.168 8.168 0 0 1 0 15.39a11.509 11.509 0 0 0 6.29 1.867c7.547 0 11.674-6.332 11.674-11.823 0-.18-.004-.36-.012-.538A8.399 8.399 0 0 0 20 2.746" fill-rule="evenodd" /> </svg></a> <a class="lb-footer__social-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://www.instagram.com/youtube/" target="_blank" rel="noreferrer nofollow" aria-label="Instagram" title="Instagram"> <svg viewbox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path d="M9 1.622c2.403 0 2.688.009 3.637.052.877.04 1.354.187 1.67.31.421.163.72.358 1.036.673.315.315.51.615.673 1.035.123.317.27.794.31 1.671.043.95.052 1.234.052 3.637s-.009 2.688-.052 3.637c-.04.877-.187 1.354-.31 1.671-.163.42-.358.72-.673 1.035-.315.315-.615.51-1.035.673-.317.123-.794.27-1.671.31-.95.043-1.234.052-3.637.052s-2.688-.009-3.637-.052c-.877-.04-1.354-.187-1.67-.31a2.788 2.788 0 0 1-1.036-.673 2.788 2.788 0 0 1-.673-1.035c-.123-.317-.27-.794-.31-1.671-.043-.95-.052-1.234-.052-3.637s.009-2.688.052-3.637c.04-.877.187-1.354.31-1.67.163-.421.358-.72.673-1.036.315-.315.615-.51 1.035-.673.317-.123.794-.27 1.671-.31.95-.043 1.234-.052 3.637-.052zM9 0C6.556 0 6.25.01 5.29.054 4.33.098 3.676.25 3.104.473A4.412 4.412 0 0 0 1.51 1.51c-.5.5-.809 1.002-1.039 1.594C.25 3.677.098 4.33.054 5.289.01 6.25 0 6.556 0 9s.01 2.75.054 3.71c.044.959.196 1.613.418 2.185.23.592.538 1.094 1.039 1.594.5.5 1.002.809 1.594 1.039.572.222 1.226.374 2.184.418C6.25 17.99 6.556 18 9 18s2.75-.01 3.71-.054c.959-.044 1.613-.196 2.185-.418a4.412 4.412 0 0 0 1.594-1.039c.5-.5.808-1.002 1.038-1.594.223-.572.375-1.226.419-2.184C17.99 11.75 18 11.444 18 9s-.01-2.75-.054-3.71c-.044-.959-.196-1.613-.419-2.185A4.412 4.412 0 0 0 16.49 1.51c-.5-.5-1.002-.808-1.594-1.038C14.323.25 13.67.098 12.711.054 11.75.01 11.444 0 9 0zm0 4.378a4.622 4.622 0 1 0 0 9.244 4.622 4.622 0 0 0 0-9.244zM9 12a3 3 0 1 1 0-6 3 3 0 0 1 0 6zm5.884-7.804a1.08 1.08 0 1 1-2.16 0 1.08 1.08 0 0 1 2.16 0z" fill-rule="nonzero" /> </svg></a> <a class="lb-footer__social-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://www.facebook.com/youtube/?ref%3Dbr_r" target="_blank" rel="noreferrer nofollow" aria-label="Facebook" title="Facebook"> <svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"> <path d="M13.524 19.608v-7.59h2.547l.382-2.958h-2.93V7.17c0-.856.238-1.44 1.467-1.44h1.566V3.084c-.271-.036-1.2-.117-2.282-.117-2.259 0-3.805 1.379-3.805 3.91V9.06H7.915v2.958h2.554v7.59H1.082A1.082 1.082 0 0 1 0 18.526V1.082C0 .484.484 0 1.082 0h17.444c.597 0 1.082.484 1.082 1.082v17.444c0 .597-.485 1.082-1.082 1.082h-5.002z" fill-rule="evenodd" /> </svg></a> </section> <section class="lb-footer__section lb-footer__standard"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--about-youtube" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-1" id="id-panel-header-1"><span class="lb-expansion-panel__trigger-name lb-font--no-crop"> About YouTube </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg></span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/about/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/howyoutubeworks/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/jobs/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/trends/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Culture & Trends </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--products" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-2" id="id-panel-header-2"><span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Products </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg></span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/kids/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/musicpremium?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/channel/UCqVDpXKLmKeBU_yyt_QkItQ?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creators/podcasts/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/premium/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/ads/how-it-works/set-up-a-campaign/youtube-select/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"><span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg></span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/ads/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"><span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg></span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/yt/family/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creatorresearch/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creators/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/nextup/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"><span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our Commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060" /> </svg></span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creators-for-change/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/csai-match/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://socialimpact.youtube.com/"> Social Impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title">About YouTube</h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title">Products</h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title">For Business</h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title">For Creators</h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title">Our Commitments</h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/about/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/howyoutubeworks/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/jobs/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/trends/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Culture & Trends </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/kids/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/musicpremium?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/channel/UCqVDpXKLmKeBU_yyt_QkItQ?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creators/podcasts/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/premium/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/ads/how-it-works/set-up-a-campaign/youtube-select/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/ads/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/yt/family/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creatorresearch/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creators/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/nextup/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://vr.youtube.com/"> YouTube VR </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"><a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/creators-for-change/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www-youtube-com.translate.goog/csai-match/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://socialimpact.youtube.com/"> Social Impact </a> </nav> </div> </section> <section class="lb-footer__section lb-footer__minimal"> <div class="lb-footer__minimal-logo-links"> <div class="lb-footer__logo"><a class="datalayer-items" data-g-cta-name="youtube" data-g-module-name="yt-footer" href="https://www-youtube-com.translate.goog/intl/ALL_sg/ads/resources/best-practices/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en" aria-label="YouTube"> <svg width="108" height="24" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <path id="a" d="M0 .268H34.46V24H0z" /> </defs><g fill-rule="evenodd"> <path d="M0 0h108v24H0z" fill="none" /> <path d="M41.792 23.024v-6.552L38.024 2.864h3.288l1.32 6.168c.312 1.416.6 2.928.744 3.888h.096c.144-.96.456-2.496.744-3.864l1.368-6.192h3.288l-3.816 13.608v6.552h-3.264zm10.84.216c-3.504 0-4.584-1.944-4.584-6.528v-2.136C48.048 9.824 49.44 8 52.704 8s4.512 1.896 4.512 6.576v2.136c0 4.632-1.176 6.528-4.584 6.528zm0-2.256c.96 0 1.248-.96 1.248-3.072v-4.584c0-2.016-.288-3.048-1.248-3.048-.936 0-1.224 1.032-1.224 3.048v4.584c0 2.112.288 3.072 1.224 3.072zm12.04-12.696h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM77.12 2.864v2.664h-3.288V23h-3.24V5.528h-3.288V2.864h9.816zm5.008 5.424h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM93.784 8c2.328 0 3.12 1.656 3.12 6.504v2.328c0 4.392-1.032 6.384-3.264 6.384-1.224 0-2.328-.6-2.856-1.608h-.072L90.376 23H87.64V2.12h3.192v4.224c0 1.104.024 2.208-.072 3.528h.096C91.408 8.768 92.536 8 93.784 8zm-.216 8.64v-1.896c0-3.408-.288-4.392-1.272-4.392-.624 0-1.224.552-1.464 1.368v8.352c.288.528.792.768 1.32.768 1.056 0 1.416-1.008 1.416-4.2zm13.768.12h-5.544v.744c0 2.592.144 3.48 1.248 3.48 1.056 0 1.296-.816 1.32-2.496l2.856.168c.216 3.168-1.44 4.584-4.248 4.584-3.408 0-4.416-2.232-4.416-6.288v-2.568c0-4.272 1.128-6.36 4.512-6.36 3.408 0 4.272 1.776 4.272 6.216v2.52zm-4.344-6.504c-1.032 0-1.2.792-1.2 3.48v1.056h2.424v-1.056c0-2.712-.192-3.48-1.224-3.48z" fill-rule="nonzero" /> <mask id="b" fill="#fff"> <use xlink:href="#a" /> </mask> <path d="M33.739 3.974c.72 2.644.72 8.16.72 8.16s0 5.516-.72 8.16a4.282 4.282 0 0 1-3.047 2.998C28.005 24 17.229 24 17.229 24s-10.775 0-13.462-.708A4.282 4.282 0 0 1 .72 20.294C0 17.65 0 12.134 0 12.134s0-5.516.72-8.16A4.281 4.281 0 0 1 3.767.977C6.454.268 17.229.268 17.229.268s10.776 0 13.463.709a4.281 4.281 0 0 1 3.047 2.997zM13.783 17.22l8.953-5.086-8.953-5.085v10.17z" mask="url(#b)" /> </g> </svg></a> </div> <nav class="lb-footer__minimal-links"><a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://www-youtube-com.translate.goog/about/policies/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Policies & Safety </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://www-youtube-com.translate.goog/about/copyright/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Copyright </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://www-youtube-com.translate.goog/about/brand-resources/?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Brand Guidelines </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://www.google.com/policies/privacy/"> Privacy </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://www-youtube-com.translate.goog/t/terms?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en"> Terms </a> <button aria-hidden="true" class="glue-cookie-notification-bar-control lb-footer__minimal-link"> Cookies management controls </button> </nav> </div> <div class="lb-footer__minimal-help-langs"> <div class="lb-footer__help"><a class="lb-font-footnote" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=https://support.google.com/youtube/%23topic%3D9257498"> <svg viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm1 17h-2v-2h2v2zm2.07-7.75l-.9.92C13.45 12.9 13 13.5 13 15h-2v-.5c0-1.1.45-2.1 1.17-2.83l1.24-1.26c.37-.36.59-.86.59-1.41 0-1.1-.9-2-2-2s-2 .9-2 2H8c0-2.21 1.79-4 4-4s4 1.79 4 4c0 .88-.36 1.68-.93 2.25z" /> </svg> Help </a> </div> <div class="lb-footer__langs"><select class="lb-font-footnote lb-footer__language-select lb-js-footer-language-select" aria-label="Select language"> <option value="/intl/ALL_ae/ads/resources/best-practices/"> العربية (الإمارات العربية المتحدة) </option> <option value="/intl/en_us/ads/resources/best-practices/"> English </option> <option value="/intl/ALL_ar/ads/resources/best-practices/"> español (Argentina) </option> <option value="/intl/ALL_au/ads/resources/best-practices/"> English (Australia) </option> <option value="/intl/ALL_br/ads/resources/best-practices/"> português (Brasil) </option> <option value="/intl/ALL_ca/ads/resources/best-practices/"> English (Canada) </option> <option value="/intl/ALL_cl/ads/resources/best-practices/"> español (Chile) </option> <option value="/intl/ALL_cn/ads/resources/best-practices/"> 中文 (简体, 中国) </option> <option value="/intl/ALL_co/ads/resources/best-practices/"> español (Colombia) </option> <option value="/intl/ALL_de/ads/resources/best-practices/"> Deutsch (Deutschland) </option> <option value="/intl/ALL_es/ads/resources/best-practices/"> español (España) </option> <option value="/intl/ALL_fr/ads/resources/best-practices/"> français (France) </option> <option value="/intl/ALL_hk/ads/resources/best-practices/"> 中文 (繁體字, 中國香港特別行政區) </option> <option value="/intl/ALL_id/ads/resources/best-practices/"> Bahasa Indonesia (Bahasa Indonesia) </option> <option value="/intl/ALL_il/ads/resources/best-practices/"> עברית (ישראל) </option> <option value="/intl/ALL_in/ads/resources/best-practices/"> English (India) </option> <option value="/intl/ALL_it/ads/resources/best-practices/"> italiano (Italia) </option> <option value="/intl/ALL_jp/ads/resources/best-practices/"> 日本語 (日本) </option> <option value="/intl/ALL_kr/ads/resources/best-practices/"> 한국어 (대한민국) </option> <option value="/intl/ALL_mx/ads/resources/best-practices/"> español (México) </option> <option value="/intl/ALL_nl/ads/resources/best-practices/"> Nederlands (Nederland) </option> <option value="/intl/ALL_pe/ads/resources/best-practices/"> español (Perú) </option> <option value="/intl/ALL_pl/ads/resources/best-practices/"> polski (Polska) </option> <option value="/intl/ALL_ru/ads/resources/best-practices/"> русский (Россия) </option> <option value="/intl/ALL_se/ads/resources/best-practices/"> svenska (Sverige) </option> <option value="/intl/ALL_sg/ads/resources/best-practices/" selected> English (Singapore) </option> <option value="/intl/ALL_th/ads/resources/best-practices/"> ไทย (ไทย) </option> <option value="/intl/ALL_tr/ads/resources/best-practices/"> Türkçe (Türkiye) </option> <option value="/intl/ALL_tw/ads/resources/best-practices/"> 中文 (繁體, 台灣) </option> <option value="/intl/ALL_ua/ads/resources/best-practices/"> українська (Україна) </option> <option value="/intl/ALL_uk/ads/resources/best-practices/"> English (United Kingdom) </option> <option value="/intl/ALL_vn/ads/resources/best-practices/"> Tiếng Việt (Việt Nam) </option> <option value="/intl/en_ae/ads/resources/best-practices/"> English (UAE) </option> <option value="/intl/en_cn/ads/resources/best-practices/"> English (China) </option> <option value="/intl/en_hk/ads/resources/best-practices/"> English (Hong Kong SAR China) </option> <option value="/intl/en_id/ads/resources/best-practices/"> English (Bahasa Indonesia) </option> <option value="/intl/en_il/ads/resources/best-practices/"> English (Israel) </option> <option value="/intl/en_my/ads/resources/best-practices/"> English (Malaysia) </option> <option value="/intl/en_us/ads/resources/best-practices/"> English (United States) </option> <option value="/intl/es_us/ads/resources/best-practices/"> español (Estados Unidos) </option> <option value="/intl/fr_ca/ads/resources/best-practices/"> français (Canada) </option> <option value="/intl/hi_in/ads/resources/best-practices/"> हिन्दी (भारत) </option> <option value="/intl/ms_my/ads/resources/best-practices/"> Melayu (Malaysia) </option> </select> </div> </div> </section> </div> </footer> <section class="lb-footer__section lb-footer__terms lb-hide"> <h4>Terms and conditions for this offer:</h4> <p><strong>In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.</strong></p> <ol> <li>Offer available to customers with a billing address in the United States only. One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="https://translate.google.com/website?sl=en&tl=es&hl=en&u=http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script src="https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="PVOIJFz3PjWLrYYtIOVlVg"></script> <script src="/ads/static/compiled/globals.min.js?cache=cde347b" nonce="PVOIJFz3PjWLrYYtIOVlVg"></script> <script src="/ads/static/compiled/index.min.js?cache=5a59c90" nonce="PVOIJFz3PjWLrYYtIOVlVg"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="en" data-glue-cookie-notification-bar-site-id="youtube.com/ads" nonce="PVOIJFz3PjWLrYYtIOVlVg"> </script> <script>function gtElInit() {var lib = new google.translate.TranslateService();lib.translatePage('en', 'es', function () {});}</script> <script src="https://translate.google.com/translate_a/element.js?cb=gtElInit&hl=en&client=wt" type="text/javascript"></script> </body> </html>