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<!DOCTYPE html><html lang="en-MY"><head><title>Christine Cassis</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Christine is a marketing leader based in San Francisco, California. She brings more than 15 years of experience managing digital and social communities—and leading the high-performing teams behind them—on behalf of global brands such as PayPal, Pinterest, Reddit, Google, Archewell, and Shopify. "/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Christine Cassis"/><meta property="og:description" content="Christine is a marketing leader based in San Francisco, California. She brings more than 15 years of experience managing digital and social communities—and leading the high-performing teams behind them—on behalf of global brands such as PayPal, Pinterest, Reddit, Google, Archewell, and Shopify. "/><meta property="og:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="twitter:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="og:url" content="https://www.shopify.com/my/blog/authors/christine-cassis"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="Christine Cassis"/><meta property="twitter:description" content="Christine is a marketing leader based in San Francisco, California. She brings more than 15 years of experience managing digital and social communities—and leading the high-performing teams behind them—on behalf of global brands such as PayPal, Pinterest, Reddit, Google, Archewell, and Shopify. 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Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a 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boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="pt-36"><div class="py-10 tablet:py-13 desktop:py-16 bg-[#F6F6F1]"><div class="container flex gap-y-4 gap-x-12 flex-col desktop:flex-row"><div class="grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden w-[120px] h-[120px] flex justify-center items-center text-white text-3xl font-extrabold"><div>CC</div></div><div class="max-w-[800px] flex flex-col gap-y-2"><p class="richtext font-aktivgroteskextended text-t7 uppercase leading-none">Author</p><h1 class="richtext font-aktivgroteskextended text-t2 font-medium author-name">Christine Cassis</h1><p class="richtext text-body-sm author-description">Christine is a marketing leader based in San Francisco, California. She brings more than 15 years of experience managing digital and social communities—and leading the high-performing teams behind them—on behalf of global brands such as PayPal, Pinterest, Reddit, Google, Archewell, and Shopify. </p></div></div></div></div><div class="container py-10 desktop:py-16"><div class="grid grid-cols-1 tablet:grid-cols-3 desktop:grid-cols-4 gap-4 desktop:gap-6 gap-y-6 desktop:gap-y-9"><article class="article--index"><a href="/my/blog/tiktok-trends" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:674 / 287" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[148px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782" alt="Three mobile screens show tiktok content" loading="lazy" decoding="async" width="337" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880&width=674&originalWidth=1848&originalHeight=782&width=1800 1800w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/social-media-optimization" class="no-underline">Social Media Optimization</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base" href="/my/blog/tiktok-trends" rel="" target="_self">18 Popular TikTok Trends To Watch in 2024</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">19 Sept 2024</p></div></article><article class="article--index"><a href="/my/blog/how-to-sell-on-pinterest" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:674 / 287" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[148px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782" alt="Illustration of a purse for sale on Pinterest" loading="lazy" decoding="async" width="337" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887&width=674&originalWidth=1848&originalHeight=782&width=1800 1800w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/sell-online" class="no-underline">Sell Online</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base" href="/my/blog/how-to-sell-on-pinterest" rel="" target="_self">How To Sell on Pinterest in 9 Easy Steps (2025)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">11 Sept 2024</p></div></article><article class="article--index"><a href="/my/blog/instagram-marketing" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:674 / 287" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[148px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948" alt="Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business." loading="lazy" decoding="async" width="337" height="948" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691&width=674&originalWidth=1800&originalHeight=948&width=1600 1600w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 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Try Shopify for free, and explore all the tools you need to start, run, and grow your business.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fauthors%2Fchristine-cassis&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border 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TikTok’s straightforward interface and unique algorithm create a revolving cycle of TikTok trends—some that fade quickly and others with staying power. \u003c/p\u003e\n\u003cp\u003eFor brands, catching the wave of a big TikTok video trend can translate to engagement, brand awareness, and even sales. But jumping on every trend isn’t a sound \u003ca href=\"/blog/social-media-small-businesses\"\u003esocial media strategy\u003c/a\u003e. Getting it right is a tricky balance between catching a trend at its peak and putting a spin on it that’s clever and on brand.\u003c/p\u003e\n\u003cp\u003eAhead, explore some of the top TikTok trends for \u003ca href=\"/blog/ecommerce-brands\"\u003eecommerce brands\u003c/a\u003e, with real examples of popular \u003ca href=\"/blog/tiktok-video-ideas\"\u003eTikTok videos\u003c/a\u003e from other successful businesses. This article focuses on trend themes and evergreen hashtags to inspire your content through 2024.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a TikTok trend?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eThe TikTok trend cycle\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e18 TikTok trends to inspire your next campaign\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to find new TikTok trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to create a TikTok trend\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eTikTok trends FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a TikTok trend?\u003c/h2\u003e\n\u003cp\u003eA TikTok trend is sound, dance, hashtag, challenge, topic, or video format that goes viral on the platform. This means it catches on among a large number of users during a specific period. A trend spawned by a single video will inspire other users to create content that uses the theme, hashtag, or \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sound\u003c/a\u003e with their own spin. Some trends fizzle out after a few weeks, while others become evergreen content formats on the app.\u003c/p\u003e\n\u003cp\u003eTrends have launched the careers of some of the app’s biggest creators. Being early to a trend can lead to millions of video views and a rise in a creator’s popularity. TikTok is driven by trends, and many of them are born on the platform before making their way onto other social networks and even into everyday life.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eThe TikTok trend cycle\u003c/h2\u003e\n\u003cp\u003eTikTok has its own framework for measuring trends. Within it, the platform has categorized trends under three categories.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrend moments\u003c/strong\u003e refer to short-term trends that gain traction quickly and either fizzle out at the same rate or become trend moments.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrend signals\u003c/strong\u003e emerge when user behavior and content styles signal a new way to use TikTok, perhaps a format that spans multiple memes and topics. This is a longer-term trend format.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003e\n\u003cstrong\u003eTrend forces\u003c/strong\u003e apply to large scale transformations in the way users behave on TikTok. These may be wider themes that grow steadily on TikTok over time.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e3 TikTok trend forces for 2024\u003c/h3\u003e\n\u003cp\u003eEach year, TikTok releases a \u003ca href=\"https://www.tiktok.com/business/en-CA/trends-whats-next?tt4b_lang_redirect=1\"\u003etrend report\u003c/a\u003e that captures the year’s top trends as well as its forecast for upcoming trends. For 2024, TikTok identified the following trend forces on the platform:\u003c/p\u003e\n\u003ch4\u003eCuriosity peaked \u003c/h4\u003e\n\u003cp\u003eThis trend force relates to TikTok’s prominence as a discovery tool—for products, trends, and topics. Unlike search engines, where users go to find a specific answer, TikTok is meant for rabbit holes and learning new perspectives. Brands that want to jump on this trend should create video content that sparks curiosity.\u003c/p\u003e\n\u003ch4\u003eStorytelling unhinged\u003c/h4\u003e\n\u003cp\u003eStorytelling is a critical tactic for brands that want to stand out in a crowded market. Consumer trends point to an expectation that brands are authentic and relatable. Storytelling on TikTok is a great way to humanize your brand. But stories are taking on a new life on TikTok, with new formats, diverse voices, and unexpected narrative structures. Get creative with your stories to capture the attention of today’s users.\u003c/p\u003e\n\u003ch4\u003eBridging the trust gap \u003c/h4\u003e\n\u003cp\u003eAccording to TikTok, users will trust a brand 108% more if they see an ad by that brand on the platform. But building trust isn’t just about putting out content. Brands should continue to build trust by engaging directly with customers and treating the platform as a communication channel. Get feedback and listen to your audience to improve your video content and build loyalty.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e18 TikTok trends to inspire your next campaign\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eGet ready with me (GRWM)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e#tiktokmademebuyit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eFemininity and #coquette\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eFood challenges and #foodtok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eTrending sounds\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSelf-growth, inner beauty, and #hopecore\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eSubcultures and communities\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eDelulu trend signal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eTikTok challenges\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eDance trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eMemes and pop culture trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eFit check\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eASMR\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eNostalgia and retro trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003ePOV (point of view)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003ePack an order with me\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#223\"\u003eAutumn vibes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#233\"\u003eCozy gaming\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNot every TikTok challenge or meme will be a fit for your brand. But there are ways to put your own spin on TikTok trends that will help you make sales, grow your audience, and strengthen your \u003ca href=\"/blog/brand-strategy\"\u003ebrand’s presence\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTikTok is the birthplace of some of the internet’s most popular memes, style trends, influencers, and even food trends. Here are some of the app’s most evergreen trends to inspire your next TikTok video.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e1. Get ready with me (GRWM) trend\u003c/h3\u003e\n\u003cp\u003eThis trend is an ongoing phenomenon used by makeup artists, beauty creators, and fashion influencers alike. Anyone can participate in this trend by inviting users into a morning routine or other process of getting ready for the day or an event. \u003c/p\u003e\n\u003cp\u003eThis is a great trend for beauty brands, especially if you can team up with an influencer to incorporate products into their routines. Here’s how OUAI tried this trend with a creator partner:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@theouai/video/7362620892007976222\" data-sanitized-data-video-id=\"7362620892007976222\" data-video-id=\"7362620892007976222\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@theouai\" href=\"https://www.tiktok.com/@theouai?refer=embed\"\u003e@theouai\u003c/a\u003e @Alegria Jimenez’s healthy hair heros 👏 \u003ca data-sanitized-target=\"_blank\" title=\"theouai\" href=\"https://www.tiktok.com/tag/theouai?refer=embed\"\u003e#theouai\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"healthyhairroutine\" href=\"https://www.tiktok.com/tag/healthyhairroutine?refer=embed\"\u003e#healthyhairroutine\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"hairroutine\" href=\"https://www.tiktok.com/tag/hairroutine?refer=embed\"\u003e#hairroutine\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"ouaihaircare\" href=\"https://www.tiktok.com/tag/ouaihaircare?refer=embed\"\u003e#ouaihaircare\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"grwm\" href=\"https://www.tiktok.com/tag/grwm?refer=embed\"\u003e#grwm\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"grwmhair\" href=\"https://www.tiktok.com/tag/grwmhair?refer=embed\"\u003e#grwmhair\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"longhair\" href=\"https://www.tiktok.com/tag/longhair?refer=embed\"\u003e#longhair\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"shinyhairtips\" href=\"https://www.tiktok.com/tag/shinyhairtips?refer=embed\"\u003e#shinyhairtips\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - harley\" href=\"https://www.tiktok.com/music/original-sound-7100946703401896709?refer=embed\"\u003e♬ original sound - harley\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eOther types of brands can put their spin on the trend, like this example from Yeti:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@yeti/video/7351162097939565867\" data-sanitized-data-video-id=\"7351162097939565867\" data-video-id=\"7351162097939565867\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@yeti\" href=\"https://www.tiktok.com/@yeti?refer=embed\"\u003e@yeti\u003c/a\u003e PACKED: GoBox 30. Gabriel Prout, owner and deck boss of F/V Silver Spray, packing for emergencies onboard. Read more about the trip through the link in bio. \u003ca data-sanitized-target=\"_blank\" title=\"yeti\" href=\"https://www.tiktok.com/tag/yeti?refer=embed\"\u003e#YETI\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"builtforthewild\" href=\"https://www.tiktok.com/tag/builtforthewild?refer=embed\"\u003e#BuiltForTheWild\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - YETI\" href=\"https://www.tiktok.com/music/original-sound-7351162202784647978?refer=embed\"\u003e♬ original sound - YETI\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"9\"\u003e2. #tiktokmademebuyit \u003c/h3\u003e\n\u003cp\u003eTikTok is overflowing with creators showcasing products they’ve found and bought thanks to TikTok. Often, this content is tagged with the popular hashtag \u003ca href=\"https://www.tiktok.com/tag/tiktokmademebuyit?lang=en\"\u003e#tiktokmademebuyit\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMany small businesses use TikTok to advertise, and if a product goes viral through hype or positive product reviews, it can be a game changer. Using the hashtag for \u003ca href=\"/blog/product-video\"\u003eproduct videos\u003c/a\u003e can also help provide more visibility for your brand. Products that provide some kind of “life hack” or that \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003estrike a chord with Gen Z\u003c/a\u003e tend to take off under this trend.\u003c/p\u003e\n\u003cp\u003eThis trend is also a great way to gather \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e for your brand as the hashtag often features gushing testimonials from real customers.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. Femininity and #coquette\u003c/h3\u003e\n\u003cp\u003eAmong the broader themes \u003ca href=\"https://newsroom.tiktok.com/en-gb/tiktok-trending-2024\"\u003epredicted\u003c/a\u003e by TikTok in 2024, this trend revolves around femininity. Also known as the #coquette trend, this hashtag returns videos of girly moments featuring bows and pastels. This trend aligns with related fashion trends like the return of the ballet flat. \u003c/p\u003e\n\u003cp\u003eHere’s how Knix jumped on the trend, featuring products from its collection:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@knix/video/7309581834034121989\" data-sanitized-data-video-id=\"7309581834034121989\" data-video-id=\"7309581834034121989\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@knix\" href=\"https://www.tiktok.com/@knix?refer=embed\"\u003e@knix\u003c/a\u003e 🎀 \u003ca data-sanitized-target=\"_blank\" title=\"coquette\" href=\"https://www.tiktok.com/tag/coquette?refer=embed\"\u003e#coquette\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"coquetteaesthetic\" href=\"https://www.tiktok.com/tag/coquetteaesthetic?refer=embed\"\u003e#coquetteaesthetic\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"wirelessbras\" href=\"https://www.tiktok.com/tag/wirelessbras?refer=embed\"\u003e#wirelessbras\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"comfortablebra\" href=\"https://www.tiktok.com/tag/comfortablebra?refer=embed\"\u003e#comfortablebra\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"coquettecore\" href=\"https://www.tiktok.com/tag/coquettecore?refer=embed\"\u003e#coquettecore\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ Henna Timar - ⭐️\" href=\"https://www.tiktok.com/music/Henna-Timar-7267745368824105761?refer=embed\"\u003e♬ Henna Timar - ⭐️\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"11\"\u003e4. Food challenges and #foodtok\u003c/h3\u003e\n\u003cp\u003eFood challenges have long been a part of the TikTok content mix from the extreme spicy food challenge of 2023 to the more current rock paper scissors food challenge. While these challenges come and go quickly, one thing remains constant: #foodtok is a vibrant subculture of TikTok and users can’t get enough.\u003c/p\u003e\n\u003cp\u003eAs a food brand, consider getting more niche with your hashtags if you can find trends that pertain to your products specifically. Here’s how Olipop used #drinktok to share this educational drink recipe post: \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@drinkolipop/video/7219054812871085355\" data-sanitized-data-video-id=\"7219054812871085355\" data-video-id=\"7219054812871085355\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@drinkolipop\" href=\"https://www.tiktok.com/@drinkolipop?refer=embed\"\u003e@drinkolipop\u003c/a\u003e This is your sign to grab some magnesium powder, tart cherry juice, \u0026amp; an Olipop🍷😴 \u003ca data-sanitized-target=\"_blank\" title=\"olipop\" href=\"https://www.tiktok.com/tag/olipop?refer=embed\"\u003e#OLIPOP\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"olipoptiktok\" href=\"https://www.tiktok.com/tag/olipoptiktok?refer=embed\"\u003e#olipoptiktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"olipop\" href=\"https://www.tiktok.com/tag/olipop?refer=embed\"\u003e#olipop\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"healthyguthealthylife\" href=\"https://www.tiktok.com/tag/healthyguthealthylife?refer=embed\"\u003e#healthyguthealthylife\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"drinktok\" href=\"https://www.tiktok.com/tag/drinktok?refer=embed\"\u003e#drinktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"drinksoftiktok\" href=\"https://www.tiktok.com/tag/drinksoftiktok?refer=embed\"\u003e#drinksoftiktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"nightdrink\" href=\"https://www.tiktok.com/tag/nightdrink?refer=embed\"\u003e#nightdrink\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"sleepyday\" href=\"https://www.tiktok.com/tag/sleepyday?refer=embed\"\u003e#sleepyday\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Mathilda Airlines Official ✈️ - Mathilda Airlines Official 🍉\" href=\"https://www.tiktok.com/music/original-sound-Mathilda-Airlines-Official-%E2%9C%88%EF%B8%8F-7190610835369118490?refer=embed\"\u003e♬ original sound - Mathilda Airlines Official ✈️ - Mathilda Airlines Official 🍉\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"12\"\u003e5. Trending sounds\u003c/h3\u003e\n\u003cp\u003eSound will always drive memes and trends on TikTok, whether it’s driven by a big album release or Stitched from a trending video. Beat drops, sound clips from films, and popular songs can all go viral on the platform. \u003c/p\u003e\n\u003cp\u003eHere are two brand examples using 2024 \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sounds\u003c/a\u003e. Sol De Janiero hopped on the #hellosharks trend, a format that used the \u003cem\u003eShark Tank\u003c/em\u003e theme song alongside a plea to the TV show’s hosts and investors. \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@soldejaneiro/video/7354121082648923434\" data-sanitized-data-video-id=\"7354121082648923434\" data-video-id=\"7354121082648923434\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@soldejaneiro\" href=\"https://www.tiktok.com/@soldejaneiro?refer=embed\"\u003e@soldejaneiro\u003c/a\u003e Sounds like a fair proposition to me… 🤷‍♀️ \u003ca data-sanitized-target=\"_blank\" title=\"soldejaneiro\" href=\"https://www.tiktok.com/tag/soldejaneiro?refer=embed\"\u003e#soldejaneiro\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"sharktank\" href=\"https://www.tiktok.com/tag/sharktank?refer=embed\"\u003e#sharktank\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"hellosharks\" href=\"https://www.tiktok.com/tag/hellosharks?refer=embed\"\u003e#hellosharks\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"sdj\" href=\"https://www.tiktok.com/tag/sdj?refer=embed\"\u003e#sdj\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"soldejaneirocheirosa\" href=\"https://www.tiktok.com/tag/soldejaneirocheirosa?refer=embed\"\u003e#soldejaneirocheirosa\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bumbumcream\" href=\"https://www.tiktok.com/tag/bumbumcream?refer=embed\"\u003e#bumbumcream\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"brazilianbumbumcream\" href=\"https://www.tiktok.com/tag/brazilianbumbumcream?refer=embed\"\u003e#brazilianbumbumcream\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\"\u003e#fyp\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - tiktokcontent\" href=\"https://www.tiktok.com/music/original-sound-7206118988751981358?refer=embed\"\u003e♬ original sound - tiktokcontent\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eAnd, after the release of Taylor Swift’s latest album, the founder of XXL Scrunchie added her take to a Swiftie trend using the song lyrics, “I cry a lot, but I’m so productive.”\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@xxl.scrunchie/video/7362650275061959941\" data-sanitized-data-video-id=\"7362650275061959941\" data-video-id=\"7362650275061959941\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@xxl.scrunchie\" href=\"https://www.tiktok.com/@xxl.scrunchie?refer=embed\"\u003e@xxl.scrunchie\u003c/a\u003e small business owners anthem 🤌 \u003ca data-sanitized-target=\"_blank\" title=\"icryalotbutiamsoproductive\" href=\"https://www.tiktok.com/tag/icryalotbutiamsoproductive?refer=embed\"\u003e#icryalotbutiamsoproductive\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbusinesscheck\" href=\"https://www.tiktok.com/tag/smallbusinesscheck?refer=embed\"\u003e#smallbusinesscheck\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbusinessowner\" href=\"https://www.tiktok.com/tag/smallbusinessowner?refer=embed\"\u003e#smallbusinessowner\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbizlife\" href=\"https://www.tiktok.com/tag/smallbizlife?refer=embed\"\u003e#smallbizlife\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - XXL SCRUNCHIE \u0026amp; CO 🇨🇦\" href=\"https://www.tiktok.com/music/original-sound-7362653952588090118?refer=embed\"\u003e♬ original sound - XXL SCRUNCHIE \u0026amp; CO 🇨🇦\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eIf you’d like to use a trending song or sound in your video content, follow these instructions:\u003c/p\u003e\n\u003col\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eFrom the mobile app, click into a video that uses the sound.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eTap the circle in the bottom right corner to see the sound.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eTap Add to Favorites to save the song for later or Use this sound to create content now. \u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"13\"\u003e6. Self growth, inner beauty, and #hopecore\u003c/h3\u003e\n\u003cp\u003eThis year, TikTok is predicting trends pertaining to inner beauty and inner strength. This trend will see more video content around self growth, wellness, healing, and moments of self-transformation. Among these, the hashtag \u003ca href=\"https://www.bylinebyline.com/articles/hopecore-internet-tiktok\"\u003e#hopecore\u003c/a\u003e is appearing more frequently. \u003c/p\u003e\n\u003cp\u003eThis wholesome trend is all about messages of hope and encouragement. Rather than a physical transformation, these focus on a spiritual glow up. Wellness and self-care brands can hop on this trend, featuring products in a genuine way.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e7. Subcultures and niche communities\u003c/h3\u003e\n\u003cp\u003eAs with other social media platforms and sites like Reddit, TikTok has its own subcultures. Niche trends emerge across hashtags like #booktok, #foodtok, #filmtok, and #anime. \u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eTikTok\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCelebrities like \u003ca href=\"https://www.tiktok.com/@oprahsbookclub/video/7211513837298781483\"\u003eOprah\u003c/a\u003e are jumping on the #booktok trend, one of the most popular niche communities for 2024. Here’s her #booktok content celebrating LA \u003ca href=\"/blog/sell-books-online\"\u003eindependent bookstore\u003c/a\u003e Lost Books:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@oprahsbookclub/video/7362881657243798815\" data-sanitized-data-video-id=\"7362881657243798815\" data-video-id=\"7362881657243798815\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@oprahsbookclub\" href=\"https://www.tiktok.com/@oprahsbookclub?refer=embed\"\u003e@oprahsbookclub\u003c/a\u003e Here at Oprah’s Book Club, we celebrate independent bookstores all the time! Here’s Oprah at the beloved Lost Books in Los Angeles before she sat down to interview Lara Love Hardin with CBS news ❤️ She had such a great time being surrounded by so many of her favorite books! What’s your favorite local bookstore? Comment below! \u003ca data-sanitized-target=\"_blank\" title=\"readwithus\" href=\"https://www.tiktok.com/tag/readwithus?refer=embed\"\u003e#ReadWithUs\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"oprahsbookclub\" href=\"https://www.tiktok.com/tag/oprahsbookclub?refer=embed\"\u003e#OprahsBookClub\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"booktok\" href=\"https://www.tiktok.com/tag/booktok?refer=embed\"\u003e#BookTok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"indiebookstore\" href=\"https://www.tiktok.com/tag/indiebookstore?refer=embed\"\u003e#IndieBookstore\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"losangeles\" href=\"https://www.tiktok.com/tag/losangeles?refer=embed\"\u003e#LosAngeles\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Oprah’s Book Club\" href=\"https://www.tiktok.com/music/original-sound-7362882990046726943?refer=embed\"\u003e♬ original sound - Oprah’s Book Club\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"15\"\u003e8. Delulu trend signal\u003c/h3\u003e\n\u003cp\u003eDelulu, Gen Z slang for delusional, emerged as a mainstream term and trend on TikTok in 2023. And it’s not showing signs of slowing. TikTok identified #delulu as a trend spotlight for 2024. This trend refers to users posting overly optimistic takes on hopeless scenarios. “Delulu is the solulu,” as in “delusion is the solution,” is another term you may see attached to this trend. \u003c/p\u003e\n\u003ch3 id=\"16\"\u003e9. TikTok challenges\u003c/h3\u003e\n\u003cp\u003eChallenges have long been part of social media content, inspiring some apps’ most memorable moments. As early as 2014, the ice bucket challenge took hold of Facebook, and YouTube’s controversial Kylie Jenner lip challenge raised safety concerns among parents in 2015. \u003c/p\u003e\n\u003cp\u003eFrom lighthearted to downright dangerous, TikTok challenges pop up every day on the platform. Participating in these as a business means assessing if it’s appropriate for your brand. \u003c/p\u003e\n\u003cp\u003eHere’s an example of a company’s take on a TikTok trend that aligns perfectly with the brand. A 2024 trend, sometimes called the Blue Monday trend or the punching trend, is a battle style trend that sees two people “fight” over opposing ideas or preferences. This is how activewear brand \u003ca href=\"https://allfenix.com/\"\u003eAll Fenix\u003c/a\u003e tried the trend:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@allfenixactive/video/7355383859405524240\" data-sanitized-data-video-id=\"7355383859405524240\" data-video-id=\"7355383859405524240\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@allfenixactive\" href=\"https://www.tiktok.com/@allfenixactive?refer=embed\"\u003e@allfenixactive\u003c/a\u003e Run Club vs Hot Pilates. Which one would you pick? \u003ca data-sanitized-target=\"_blank\" title=\"punchingtrend\" href=\"https://www.tiktok.com/tag/punchingtrend?refer=embed\"\u003e#punchingtrend\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"punchingdance\" href=\"https://www.tiktok.com/tag/punchingdance?refer=embed\"\u003e#punchingdance\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"activewear\" href=\"https://www.tiktok.com/tag/activewear?refer=embed\"\u003e#activewear\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"allfenix\" href=\"https://www.tiktok.com/tag/allfenix?refer=embed\"\u003e#allfenix\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bribeswork\" href=\"https://www.tiktok.com/tag/bribeswork?refer=embed\"\u003e#bribeswork\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - All Fenix\" href=\"https://www.tiktok.com/music/original-sound-7355383918322862864?refer=embed\"\u003e♬ original sound - All Fenix\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"17\"\u003e10. Dance trends\u003c/h3\u003e\n\u003cp\u003eDance routines and choreography have been at the core of the app’s video content since the beginning. Top influencers like Charli D’amelio and Addison Rae have built million-dollar careers on viral dance trends. While dances on the app move in and out of fashion quickly, they’re generally easy to participate in and businesses can find creative ways to add a brand spin.\u003c/p\u003e\n\u003cp\u003eFootwear brand Crocs took this one step further by partnering with Japanese dance troupe Avant Gardey to create dance content for its brand page:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@crocs/video/7362226859263741226\" data-sanitized-data-video-id=\"7362226859263741226\" data-video-id=\"7362226859263741226\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@crocs\" href=\"https://www.tiktok.com/@crocs?refer=embed\"\u003e@crocs\u003c/a\u003e When the whole crew shows up in Crocs... \u003ca data-sanitized-target=\"_blank\" title=\"croctok\" href=\"https://www.tiktok.com/tag/croctok?refer=embed\"\u003e#croctok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Crocs\" href=\"https://www.tiktok.com/music/original-sound-7362226951664192302?refer=embed\"\u003e♬ original sound - Crocs\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"18\"\u003e11. Memes and pop culture trends\u003c/h3\u003e\n\u003cp\u003ePop culture hot takes thrive on TikTok and often become trends as others weigh in on the drama or become memed. Take 2024’s Kendrik Lamar and Drake beef, where users shared their explanations of the artists’ diss tracks. In early May, both #drake and #kendrik lamar topped the hashtag charts. By the next week, however, TikTok drama will move elsewhere.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eAs a business, using TikTok to stay on top of pop-culture trends can help you stay relevant and understand your audience’s preferences. Remember to only use trends and memes if they are the right tone and topic for your brand. And, be sure the trend is still active lest you appear out of touch.\u003c/p\u003e\n\u003cp\u003eHere’s how shoe brand \u003ca href=\"https://ca.vessi.com/\"\u003eVessi\u003c/a\u003e used a popular clip from TV’s \u003cem\u003eI Think You Should Leave\u003c/em\u003e to demonstrate product features: \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@vessi/video/7228649035475832069\" data-sanitized-data-video-id=\"7228649035475832069\" data-video-id=\"7228649035475832069\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@vessi\" href=\"https://www.tiktok.com/@vessi?refer=embed\"\u003e@vessi\u003c/a\u003e we said no more wet socks ! \u003ca data-sanitized-target=\"_blank\" title=\"vessi\" href=\"https://www.tiktok.com/tag/vessi?refer=embed\"\u003e#vessi\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"waterproofshoes\" href=\"https://www.tiktok.com/tag/waterproofshoes?refer=embed\"\u003e#waterproofshoes\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"travelshoes\" href=\"https://www.tiktok.com/tag/travelshoes?refer=embed\"\u003e#travelshoes\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ You Sure About That _ ITYSL - Golden Key Prints\" href=\"https://www.tiktok.com/music/You-Sure-About-That-ITYSL-7213495741124201258?refer=embed\"\u003e♬ You Sure About That _ ITYSL - Golden Key Prints\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eAnd in this video from \u003ca href=\"https://scrubdaddy.com/\"\u003eScrub Daddy\u003c/a\u003e, the brand took part in Jojo Siwa mania, using much-memed makeup from her latest album along with Jojo audio:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@scrubdaddy/video/7354109226467298602\" data-sanitized-data-video-id=\"7354109226467298602\" data-video-id=\"7354109226467298602\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@scrubdaddy\" href=\"https://www.tiktok.com/@scrubdaddy?refer=embed\"\u003e@scrubdaddy\u003c/a\u003e Iconic is an understatement. \u003ca data-sanitized-target=\"_blank\" title=\"scrubdaddy\" href=\"https://www.tiktok.com/tag/scrubdaddy?refer=embed\"\u003e#scrubdaddy\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smile\" href=\"https://www.tiktok.com/tag/smile?refer=embed\"\u003e#smile\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"cleantok\" href=\"https://www.tiktok.com/tag/cleantok?refer=embed\"\u003e#cleantok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"cleaningtiktok\" href=\"https://www.tiktok.com/tag/cleaningtiktok?refer=embed\"\u003e#cleaningtiktok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"americasfavoritesponge\" href=\"https://www.tiktok.com/tag/americasfavoritesponge?refer=embed\"\u003e#americasfavoritesponge\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - iHeartRadio\" href=\"https://www.tiktok.com/music/original-sound-7353052853160004395?refer=embed\"\u003e♬ original sound - iHeartRadio\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"19\"\u003e12. Fit check \u003c/h3\u003e\n\u003cp\u003eWant to show off your #OOTD (outfit of the day)? Post a fit check! Show off your sense of style and become a fashion inspiration by wearing something unique or putting your spin on what’s trending in the fashion space. This is a perfect trend for designers and clothing brands to reveal new collections. \u003c/p\u003e\n\u003cp\u003eOther fashion trends have spun off this one, too. For example, \u003ca href=\"https://megababebeauty.com/\"\u003eMegababe\u003c/a\u003e founder Katie Sturino uses her platform to share outfit ideas and inspiration for plus-size bodies using the hashtag #supersizethelook.\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@katiesturino/video/7333062482379967786\" data-sanitized-data-video-id=\"7333062482379967786\" data-video-id=\"7333062482379967786\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@katiesturino\" href=\"https://www.tiktok.com/@katiesturino?refer=embed\"\u003e@katiesturino\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"supersizethelook\" href=\"https://www.tiktok.com/tag/supersizethelook?refer=embed\"\u003e#SuperSizeTheLook\u003c/a\u003e Natasha Lyonne remix!!! The shoes are a lie, BUT we love this striped dress \u0026amp; leather trench combo! I really think we should all have a leather trench.... \u003ca data-sanitized-target=\"_blank\" title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\"\u003e#fyp\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bodypositivity\" href=\"https://www.tiktok.com/tag/bodypositivity?refer=embed\"\u003e#bodypositivity\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"plussizefashion\" href=\"https://www.tiktok.com/tag/plussizefashion?refer=embed\"\u003e#plussizefashion\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"beautyhacks\" href=\"https://www.tiktok.com/tag/beautyhacks?refer=embed\"\u003e#beautyhacks\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"celebstyle\" href=\"https://www.tiktok.com/tag/celebstyle?refer=embed\"\u003e#celebstyle\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Katie Sturino\" href=\"https://www.tiktok.com/music/original-sound-7333062603282271022?refer=embed\"\u003e♬ original sound - Katie Sturino\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"20\"\u003e13. ASMR\u003c/h3\u003e\n\u003cp\u003eASMR (autonomous sensory meridian response) trends continue to be popular on TikTok and other video platforms. This content serves as both entertainment and stress relief for those who find ASMR soothing. \u003c/p\u003e\n\u003cp\u003eThere are many ways to put a spin on this for your brand. For example, restaurant-quality Asian seasoning brand \u003ca href=\"/blog/omsom-storytelling\"\u003eOmsom\u003c/a\u003e shared the satisfying noises of a team member sizzling up some spicy noodles.\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@weareomsom/video/7236453466011831598\" data-sanitized-data-video-id=\"7236453466011831598\" data-video-id=\"7236453466011831598\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@weareomsom\" href=\"https://www.tiktok.com/@weareomsom?refer=embed\"\u003e@weareomsom\u003c/a\u003e a lil’ noodle ASMR for ya ✨ \u003ca data-sanitized-target=\"_blank\" title=\"spicynoodles\" href=\"https://www.tiktok.com/tag/spicynoodles?refer=embed\"\u003e#spicynoodles\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmr\" href=\"https://www.tiktok.com/tag/asmr?refer=embed\"\u003e#asmr\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrfood\" href=\"https://www.tiktok.com/tag/asmrfood?refer=embed\"\u003e#asmrfood\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - Omsom\" href=\"https://www.tiktok.com/music/original-sound-7236453457698294571?refer=embed\"\u003e♬ original sound - Omsom\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eEven pet food brands have jumped on the trend, like in this video from \u003ca href=\"https://spotandtango.com/\"\u003eSpot \u0026amp; Tango\u003c/a\u003e:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@spotandtango/video/7337798506305899822\" data-sanitized-data-video-id=\"7337798506305899822\" data-video-id=\"7337798506305899822\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@spotandtango\" href=\"https://www.tiktok.com/@spotandtango?refer=embed\"\u003e@spotandtango\u003c/a\u003e dog asmr be like “monch monch monch” 🎥 @dogsklub \u003ca data-sanitized-target=\"_blank\" title=\"dogasmr\" href=\"https://www.tiktok.com/tag/dogasmr?refer=embed\"\u003e#dogasmr\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrdog\" href=\"https://www.tiktok.com/tag/asmrdog?refer=embed\"\u003e#asmrdog\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrdogvideos\" href=\"https://www.tiktok.com/tag/asmrdogvideos?refer=embed\"\u003e#asmrdogvideos\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmr\" href=\"https://www.tiktok.com/tag/asmr?refer=embed\"\u003e#asmr\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrsounds\" href=\"https://www.tiktok.com/tag/asmrsounds?refer=embed\"\u003e#asmrsounds\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrvideo\" href=\"https://www.tiktok.com/tag/asmrvideo?refer=embed\"\u003e#asmrvideo\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrtiktoks\" href=\"https://www.tiktok.com/tag/asmrtiktoks?refer=embed\"\u003e#asmrtiktoks\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmrfood\" href=\"https://www.tiktok.com/tag/asmrfood?refer=embed\"\u003e#asmrfood\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmreating\" href=\"https://www.tiktok.com/tag/asmreating?refer=embed\"\u003e#asmreating\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - GIRLS MODE\" href=\"https://www.tiktok.com/music/original-sound-7090025470133111594?refer=embed\"\u003e♬ original sound - GIRLS MODE\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"21\"\u003e14. Nostalgia and retro trends\u003c/h3\u003e\n\u003cp\u003eNostalgia is huge on TikTok, from recreating ’90s high school aesthetics to Gen Z kids gawking at their parents’ ’80s dance moves. Brands and creators alike share embarrassing or relatable nostalgic content about school days, emo trends, past fashion trends, old school music, and more. If it was popular 10, 20, or 30 years ago, it will definitely find an audience on the app. Decade-specific fashion trends like Y2K or ’60s-inspired makeup looks are also popular.\u003c/p\u003e\n\u003cp\u003eHere’s how Barbie added its flavor to the 90s blowout trend on TikTok in 2024:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@barbie/video/7224549014962834730\" data-sanitized-data-video-id=\"7224549014962834730\" data-video-id=\"7224549014962834730\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@barbie\" href=\"https://www.tiktok.com/@barbie?refer=embed\"\u003e@barbie\u003c/a\u003e Come do the \u003ca data-sanitized-target=\"_blank\" title=\"90sblowout\" href=\"https://www.tiktok.com/tag/90sblowout?refer=embed\"\u003e#90sBlowout\u003c/a\u003e trend with me, Barbie style! 💁‍♀️💖 \u003ca data-sanitized-target=\"_blank\" title=\"barbie\" href=\"https://www.tiktok.com/tag/barbie?refer=embed\"\u003e#Barbie\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"blowout\" href=\"https://www.tiktok.com/tag/blowout?refer=embed\"\u003e#BlowOut\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"hairtok\" href=\"https://www.tiktok.com/tag/hairtok?refer=embed\"\u003e#HairTok\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"grwm\" href=\"https://www.tiktok.com/tag/grwm?refer=embed\"\u003e#GRWM\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"asmr\" href=\"https://www.tiktok.com/tag/asmr?refer=embed\"\u003e#ASMR\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ original sound - barbie\" href=\"https://www.tiktok.com/music/original-sound-7224549067156704043?refer=embed\"\u003e♬ original sound - barbie\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"22\"\u003e15. POV (point of view) \u003c/h3\u003e\n\u003cp\u003eThis long standing trend on TikTok includes videos that present a point of view that reflects a particular character or situation. For example, you might post a video from the POV of your strict parent, a nervous backseat driver, or a dog on a walk. These are usually humorous takes and can be adapted to any situation, making this trend ideal for brands looking to show personality. \u003c/p\u003e\n\u003cp\u003eHere’s how Lululemon used the trend to showcase its new collection:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@lululemon/video/7340436267299081478\" data-sanitized-data-video-id=\"7340436267299081478\" data-video-id=\"7340436267299081478\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@lululemon\" href=\"https://www.tiktok.com/@lululemon?refer=embed\"\u003e@lululemon\u003c/a\u003e\n\u003cp\u003ePOV: your camera roll is full of fits but your bag is light. See more of the world and more of our new vacation capsule at our .com.\u003c/p\u003e\n\u003ca data-sanitized-target=\"_blank\" title=\"♬ 1901 - Instrumental - Phoenix\" href=\"https://www.tiktok.com/music/1901-Instrumental-7230735816774354946?refer=embed\"\u003e♬ 1901 - Instrumental - Phoenix\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://us.balibodyco.com/\"\u003eBali Body\u003c/a\u003e took a humorous approach, even pairing the trend with another trending moment, Met Gala fashion: \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@bali_body/video/7366035442396876033\" data-sanitized-data-video-id=\"7366035442396876033\" data-video-id=\"7366035442396876033\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@bali_body\" href=\"https://www.tiktok.com/@bali_body?refer=embed\"\u003e@bali_body\u003c/a\u003e Protect the tan at all costs! \u003ca data-sanitized-target=\"_blank\" title=\"metgala2024\" href=\"https://www.tiktok.com/tag/metgala2024?refer=embed\"\u003e#metgala2024\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ If we being rëal - ⭐️\" href=\"https://www.tiktok.com/music/If-we-being-r%C3%ABal-7363341738137979653?refer=embed\"\u003e♬ If we being rëal - ⭐️\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"23\"\u003e16. Pack an order with me \u003c/h3\u003e\n\u003cp\u003eTikTok users love watching small business owners pack orders on social media. These videos often have high design aesthetic and even ASMR qualities. Or they humanize a brand with a behind-the-scenes view of a frenzied fulfillment process.\u003c/p\u003e\n\u003cp\u003eFor example, home décor business Tarta Gelatina shares order packing videos that highlight the brand’s attention to design and detail:\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tartagelatina/video/7355869537817939233\" data-sanitized-data-video-id=\"7355869537817939233\" data-video-id=\"7355869537817939233\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@tartagelatina\" href=\"https://www.tiktok.com/@tartagelatina?refer=embed\"\u003e@tartagelatina\u003c/a\u003e Guilty 🙈 never not trying to redesign a piece of our branding \u003ca data-sanitized-target=\"_blank\" title=\"tartagelatina\" href=\"https://www.tiktok.com/tag/tartagelatina?refer=embed\"\u003e#tartagelatina\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"brandingdesign\" href=\"https://www.tiktok.com/tag/brandingdesign?refer=embed\"\u003e#brandingdesign\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"smallbusiness\" href=\"https://www.tiktok.com/tag/smallbusiness?refer=embed\"\u003e#smallbusiness\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"homedecor\" href=\"https://www.tiktok.com/tag/homedecor?refer=embed\"\u003e#homedecor\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ the less i know the better - ✿\" href=\"https://www.tiktok.com/music/the-less-i-know-the-better-7250648889446386434?refer=embed\"\u003e♬ the less i know the better - ✿\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\" data-encoded-attr-async=\"\"\u003e\u003c/a\u003e\n\u003ch3 id=\"223\"\u003e17. Autumn Vibes\u003c/h3\u003e\n\u003cp\u003eAs summer officially closes, fall aesthetic is making rounds on TikTok. Decor, sounds, and products, users are showing off what autumn means to them. For example, baker julii.fnz shows off her latest bundt cake using Nordic Ware's products.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@julii.fnz/video/7415742488436116778\" data-sanitized-data-video-id=\"7415742488436116778\" data-video-id=\"7415742488436116778\"\u003e\n\u003csection\u003e\u003ca data-sanitized-target=\"_blank\" title=\"@julii.fnz\" href=\"https://www.tiktok.com/@julii.fnz?refer=embed\"\u003e@julii.fnz\u003c/a\u003e @Nordic Ware literally love every single mold \u003ca data-sanitized-target=\"_blank\" title=\"fallaesthetic\" href=\"https://www.tiktok.com/tag/fallaesthetic?refer=embed\"\u003e#fallaesthetic\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"fallbaking\" href=\"https://www.tiktok.com/tag/fallbaking?refer=embed\"\u003e#fallbaking\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"dairyfree\" href=\"https://www.tiktok.com/tag/dairyfree?refer=embed\"\u003e#dairyfree\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"baking\" href=\"https://www.tiktok.com/tag/baking?refer=embed\"\u003e#baking\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"bundtcake\" href=\"https://www.tiktok.com/tag/bundtcake?refer=embed\"\u003e#bundtcake\u003c/a\u003e \u003ca data-sanitized-target=\"_blank\" title=\"♬ not a Lot..Just forever - freakish gal\" href=\"https://www.tiktok.com/music/not-a-LotJust-forever-7335809675625007918?refer=embed\"\u003e♬ not a Lot..Just forever - freakish gal\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch3 id=\"233\"\u003e18. Cozy gaming\u003c/h3\u003e\n\u003cp\u003e As the days get shorter, TikTok creators are getting ready to hibernate for the winter... with cozy games. Creators are showing off how they turning in early to play some of their favorite games like Stardew Valley and Animal Crossing. \n\u003c/p\u003e\u003ccenter\u003e\n\u003cblockquote data-sanitized-data-video-id=\"7401652192865750314\" data-video-id=\"7401652192865750314\" cite=\"https://www.tiktok.com/@cozy.games/video/7401652192865750314\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@cozy.games?refer=embed\" title=\"@cozy.games\" data-sanitized-target=\"_blank\"\u003e@cozy.games\u003c/a\u003e cozy games from JULY on switch!🤎 🪴 The Garden Path (19.99) 😴 Exhausted Man (9.99) 💫 The Star Named EOS (14.99) PC Release Mention: 🐓 Fields of Mistria - an amazing farming sim!! \u003ca href=\"https://www.tiktok.com/tag/cozygames?refer=embed\" data-sanitized-target=\"_blank\" title=\"cozygames\"\u003e#cozygames\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cozygaming?refer=embed\" data-sanitized-target=\"_blank\" title=\"cozygaming\"\u003e#cozygaming\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/nintendoswitch?refer=embed\" data-sanitized-target=\"_blank\" title=\"nintendoswitch\"\u003e#nintendoswitch\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/switchreleases?refer=embed\" data-sanitized-target=\"_blank\" title=\"switchreleases\"\u003e#switchreleases\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cozygamer?refer=embed\" data-sanitized-target=\"_blank\" title=\"cozygamer\"\u003e#cozygamer\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/switchgames?refer=embed\" data-sanitized-target=\"_blank\" title=\"switchgames\"\u003e#switchgames\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/newswitchgames?refer=embed\" data-sanitized-target=\"_blank\" title=\"newswitchgames\"\u003e#newswitchgames\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/For-piano-and-chirping-of-birds-healing-and-meditation-1432024-7234213160289912833?refer=embed\" title=\"♬ For piano and chirping of birds, healing and meditation(1432024) - Minaco\" data-sanitized-target=\"_blank\"\u003e♬ For piano and chirping of birds, healing and meditation(1432024) - Minaco\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch2 id=\"3\"\u003eHow to find new TikTok trends\u003c/h2\u003e\n\u003cp\u003eTikTok can feel random until you learn \u003ca href=\"/blog/how-to-use-tiktok\"\u003ehow to use it\u003c/a\u003e. TikTok’s algorithm surfaces video content in the For You page (FYP) based on a mix of trends and content relevant to each user’s habits and preferences. This is a great place to start, but there are other ways to discover what’s trending on TikTok today. \u003c/p\u003e\n\u003ch3\u003eKeep an eye on your For You page \u003c/h3\u003e\n\u003cp\u003eAs you scroll through the FYP, you’ll see dozens of videos that the algorithm hopes you’ll engage with. The more you watch a video and engage with it (like, comment, follow, etc.), the more the algorithm learns what you like and what it thinks you want to see next.\u003c/p\u003e\n\u003cp\u003eThe best way to discover what’s trending on TikTok is to spend time on the app and cultivate your own unique FYP. It won’t take long for you to see which trends are going viral—especially those that are aligned with your content preferences or industry.\u003c/p\u003e\n\u003ch3\u003eCheck out TikTok’s Discover page\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eOne way to find out what’s trending is to head to the \u003ca href=\"https://www.tiktok.com/discover/whats-trending-right-now\"\u003eDiscover page\u003c/a\u003e. This page will also be somewhat curated based on the content you’ve interacted with on your For You page. Creators can help boost their content by using the Discover page to look up which hashtags are currently trending and adding them to their videos.\u003c/p\u003e\n\u003ch3\u003eTap into TikTok’s Creative Center \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://ads.tiktok.com/business/creativecenter/pc/en\"\u003eTikTok’s Creative Center\u003c/a\u003e is a source for all things trending. You can see what’s hot on TikTok across different countries and time periods and filter by hashtags, songs, creators, and videos.\u003c/p\u003e\n\u003ch4\u003eTrack trending songs\u003c/h4\u003e\n\u003cp\u003eSound is key to TikTok, and \u003ca href=\"https://www.tiktok.com/business/en-CA/blog/amp-up-your-brand-creativity-with-sounds-for-business-voice-clips\"\u003e88%\u003c/a\u003e of TikTok users say that sound is a critical part of the TikTok experience. Sounds and songs are often at the heart of viral memes and trends on the platform. In the Creative Center, toggle to Songs in the trending chart. Click Explore More to see this chart: \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eFrom here, you can click into the analytics for a specific song to see interest over time:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch4\u003eKeep an eye on trending hashtags\u003c/h4\u003e\n\u003cp\u003eNow toggle to Hashtags in the same chart. Here, you can filter by date range and industry (for example, Apparel and Accessories), then drill into a specific hashtag to see its interest over time. In these two examples, #summervibes is a popular hashtag that has been growing steadily over the past three months, whereas #earthday spiked in April, around Earth Day celebrations.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003eFollow popular creators and influencers \u003c/h3\u003e\n\u003cp\u003ePopular TikTok creators eventually will appear in your feed, as TikTok promotes popular videos within your For You page. You can also use Creative Center to find and follow users.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eToggle to Creators or TikTok Videos to discover these users. Following popular creators—especially those with audiences similar to your target customer—will help you identify trends as they emerge.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eHow to create a TikTok trend\u003c/h2\u003e\n\u003cp\u003eOne of the biggest trends of 2023 was the Grimace shake trend. This TikTok trend was brand-led by McDonald’s during the launch of its newest product: a purple milkshake named for one of its lovable mascots. But trends can be started by any TikTok user.\u003c/p\u003e\n\u003cp\u003eStarting a trend as a brand begins with understanding your audience. Start with topics they’re already engaging with and envision it through a brand lens. To take off as a trend, your content should have universal appeal and be flexible enough to be memed by anyone. \u003c/p\u003e\n\u003cp\u003eTikTok’s own \u003ca href=\"https://www.tiktok.com/business/en/blog/tiktok-trends-digest\"\u003eanalysis\u003c/a\u003e has determined that every trend is made up of four elements: \u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eA trend message\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eAssociated hashtags\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eA sonic identity\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eVisual narrative \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHere are some more tips for going viral on TikTok with your own branded trend:\u003c/p\u003e\n\u003cul\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eConsider challenges that include a unique branded hashtag and a catchy sound or song with pop culture appeal. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eChallenges should be easy for users to participate in, such as an easy dance. Chipotle’s simple #guacdance was one of the most successful brand challenges on TikTok. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003ePartner with an influencer with an audience similar to your target customer. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eHumor goes a long way on the platform. Create a trend that allows users to be silly and showcase their own sense of humor. \u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eTap into what’s current in popular culture. Can you start a branded trend based on a new album drop or controversial fashion trend?\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eWhile \u003ca href=\"/blog/tiktok-ecommerce\"\u003eselling on TikTok\u003c/a\u003e gets easier with the app’s own shopping features, your content shouldn’t be salesy—especially if you want it to go viral.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eUse editing tools to turn an original clip from your camera roll into a punchy video with slick transitions.\u003c/li\u003e\n\u003cli data-sanitized-aria-level=\"1\" aria-level=\"1\"\u003eKeep your video clip short and use text overlay to convey more information, especially if you pair it with a sound clip.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eUse TikTok trends to boost views and grow your business\u003c/h2\u003e\n\u003cp\u003eAs TikTok trends come and go, pay attention to recurring themes, evergreen trends, and formats that stick around. These are some of the best ways to jump on trends without the risk of missing them altogether.\u003c/p\u003e\n\u003cp\u003eStaying on top of the latest TikTok trends, viral sounds, and challenges can be valuable as you learn what type of content works on the platform. As you develop your TikTok \u003ca href=\"/blog/tiktok-marketing\"\u003emarketing strategy\u003c/a\u003e, continue to monitor how trends in your industry evolve and how your target audience reacts. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/FAQPage\" data-sanitized-itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eTikTok trends FAQ\u003c/h2\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are some popular TikTok trends?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eSome of the best TikTok trends on the social media platform include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet ready with me (GRWM)\u003c/li\u003e\n\u003cli\u003e#tiktokmademebuyit\u003c/li\u003e\n\u003cli\u003eTrending sounds\u003c/li\u003e\n\u003cli\u003eSelf-growth and #hopecore\u003c/li\u003e\n\u003cli\u003eTikTok challenges\u003c/li\u003e\n\u003cli\u003eViral dances\u003c/li\u003e\n\u003cli\u003eMemes and pop culture\u003c/li\u003e\n\u003cli\u003eFit check\u003c/li\u003e\n\u003cli\u003eASMR\u003c/li\u003e\n\u003cli\u003ePOV (point of view)\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhere can I find popular TikTok trends?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eSpend time on the social media app and cultivate your own unique For You page (FYP). As you scroll through your FYP, you’ll start to see patterns and identify emerging trends. Businesses can also gain insights from TikTok’s Creative Center, where top trends, hashtags, sounds, users, and videos are ranked and can be filtered by date and region.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat are some consumer TikTok trends for brands?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eAside from the new trends that move in and out of TikTok, brands should pay attention to consumer trends as they pertain to social media use. These include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTikTok is a search engine. Users often turn to the social media platform to discover new products based on the latest trends.\u003c/li\u003e\n\u003cli\u003eUsers want meaningful relationships with brands. It’s not enough to “set it and forget it.” Social media is a two-way street. Listen and engage with your audience on TikTok.\u003c/li\u003e\n\u003cli\u003eRelatable content wins. Put real faces at the forefront of your TikTok videos, whether it’s customers, influential TikTok creators, your founder, or staff.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Question\" data-sanitized-itemprop=\"mainEntity\" data-sanitized-itemscope=\"\"\u003e\n\u003ch3 data-sanitized-itemprop=\"name\"\u003eWhat is a viral challenge?\u003c/h3\u003e\n\u003cdiv data-sanitized-itemtype=\"https://schema.org/Answer\" data-sanitized-itemprop=\"acceptedAnswer\" data-sanitized-itemscope=\"\"\u003e\n\u003cdiv data-sanitized-itemprop=\"text\"\u003e\n\u003cp\u003eA viral challenge on TikTok is a trend that involves one user challenging their audience to a specific feat, causing a chain reaction of users jumping on board with their own take. This challenge will usually be accompanied by a hashtag that users add to their videos to make the content searchable.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Memes, ASMR, and the latest dance challenges—find out what’s hot on TikTok today, with examples from successful brands. And, learn how you can create content around top trends to attract customers and grow your business.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Graphic of multiple phone screens showing TikTok videos\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_20trends_016dbd8c-c89a-4a02-95b2-c30715851f0b.jpg?v=1686667641\"\u003eMemes, ASMR, and the latest dance challenges—find out what’s hot on TikTok today, with examples from successful brands. And, learn how you can create content around top trends to attract customers and grow your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"18 Popular TikTok Trends To Watch in 2024","description":"Discover top TikTok trends for 2024, including real examples and advice for creating viral content on the platform."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},null,{"__typename":"Metafield","value":"[{\"title\":\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\",\"url\":\"blog/dropshipping-success\"},{\"title\":\"Trending TikTok Sounds: 8 Ways To Find TikTok Songs\",\"url\":\"blog/how-to-find-trending-sounds-tiktok\"},{\"title\":\"How to Create and Use Instagram Reels for Your Store\",\"url\":\"blog/how-to-use-instagram-reels-marketing\"},{\"title\":\"How to Start Dropshipping Coffee\",\"url\":\"blog/dropshipping-coffee\"},{\"title\":\"25+ Wellness Resources, Apps, and Ideas for Entrepreneurs\",\"url\":\"blog/wellness-resources\"},{\"title\":\"My Starting-Over Story- How I Rediscovered Creativity After Trauma\",\"url\":\"blog/scent-and-fire\"},{\"title\":\"Instagram Story Ads 101- Everything A Business Needs to Know\",\"url\":\"blog/instagram-story-ads\"},{\"title\":\"How to Create a Twitter Marketing Strategy for Your Store\",\"url\":\"blog/twitter-marketing\"},{\"title\":\"How to Use the Facebook Ad Library for Research\",\"url\":\"blog/ad-library-facebook\"},{\"title\":\"When Is the Best Time to Post on Instagram? (2022 Guide)\",\"url\":\"blog/time-post-instagram\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok-trends_940c2e39-a83a-4769-9452-01eb8062a875.jpg?v=1729525880","imageAltText":"Three mobile screens show tiktok content","modifiedAt":"19 Sept 2024","modifiedAtRaw":"2024-09-19T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/71958597","handle":"how-to-sell-on-pinterest","title":"How To Sell on Pinterest in 9 Easy Steps (2025)","publishedAt":"2024-09-11T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887","altText":"Illustration of a purse for sale on Pinterest","width":1848,"height":782},"tags":["reviewer:Christine Cassis","Sell Online","Social Media Optimization"],"contentHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003ePinterest is a place to collect ideas and inspiration for a new project—or a big purchase. These user habits help Pinterest predict upcoming trends, providing valuable insights to businesses on the platform.\u003c/p\u003e\n\u003cp\u003eWith more than \u003ca href=\"https://investor.pinterestinc.com/press-releases/press-releases-details/2024/Pinterest-Announces-First-Quarter-2024-Results-Reports-23-Revenue-Growth-and-More-Than-Half-A-Billion-Monthly-Active-Users/default.aspx\"\u003e518 million\u003c/a\u003e monthly active users, Pinterest isn’t the largest social platform in the world. But, its unique audience and their motivations make it the perfect place for brands to get discovered: \u003ca href=\"https://business.pinterest.com/en-ca/audience/\"\u003e80%\u003c/a\u003e of Pinners say they have purchased something they found on Pinterest. And Gen Z pinners, a growing user base on the platform, are \u003ca href=\"https://business.pinterest.com/en-au/blog/gen-z-marketing-on-pinterest/\"\u003e1.3 times\u003c/a\u003e more likely to shop online than non-users.\u003c/p\u003e\n\u003cp\u003ePinterest isn’t just a valuable marketing tool for brands looking to reach the platform’s young audience. It’s also a powerful sales channel. Ahead, learn how to sell on Pinterest, sync online sales with your account, and get the most from the social media platform’s shopping features. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhy sell products on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to set up a Pinterest business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to get started selling on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e9 best practices for selling on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTrack and analyze Pinterest performance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to sell on Pinterest FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhy sell products on Pinterest?\u003c/h2\u003e\n\u003cp\u003ePinterest is an ideal channel for \u003ca href=\"/blog/how-to-sell-online\"\u003eselling products online\u003c/a\u003e for a few key reasons:\u003c/p\u003e\n\u003ch3\u003ePinterest is a product discovery channel\u003c/h3\u003e\n\u003cp\u003ePinterest users are looking to the platform for recommendations. Brands that surface their products with the right targeting can reach eager buyers. When users click on Pinterest’s search bar, popular and tailored search ideas help them discover products:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003eIt has a distinct audience\u003c/h3\u003e\n\u003cp\u003eIf your target audience skews toward younger women, your brand should be on Pinterest. The \u003ca href=\"https://www.statista.com/statistics/1300092/pinterest-global-audience-by-age-group-and-gender/\"\u003emajority\u003c/a\u003e of Pinterest users fall into the 25-to-34-year-old age group, but adoption is growing among Gen Z users, who now make up \u003ca href=\"https://newsroom.pinterest.com/news/pinterest-investor-day-2023-growing-engagement-and-monetization/\"\u003e42%\u003c/a\u003e of the user base. Pinterest is also distinct for its gender demographics: globally, almost \u003ca href=\"https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/\"\u003e70%\u003c/a\u003e of users identify as female. Note that each region’s demographics may differ—research the user base in the countries where you sell.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3\u003ePinterest offers paid ads\u003c/h3\u003e\n\u003cp\u003eAdding \u003ca href=\"/blog/pinterest-ads\"\u003ePinterest ads\u003c/a\u003e to your paid \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategy\u003c/a\u003e means getting even more targeted with your \u003ca href=\"/blog/pinterest-marketing\"\u003ePinterest marketing\u003c/a\u003e efforts. \u003ca href=\"https://business.pinterest.com/advertise/\"\u003eBrands that advertise on Pinterest\u003c/a\u003e earn double the return on ad spend compared to on other social media networks.\u003c/p\u003e\n\u003ch3\u003eAccess robust audience insights\u003c/h3\u003e\n\u003cp\u003ePinterest provides specific insights about your audience with \u003ca href=\"https://help.pinterest.com/en/business/guide/reporting-targeting-and-tracking-your-campaigns-understanding-the-fundamentals\"\u003ePinterest Analytics\u003c/a\u003e, which helps you see what content performs well, who’s interested in your brand, and what other interests those people have. Dial in on your account’s audience to see a breakdown of Pinterest demographics like location, gender, and age. \u003c/p\u003e\n\u003ch3\u003eTake advantage of unique shopping features\u003c/h3\u003e\n\u003cp\u003eBrands with a business Pinterest account can upload their products using Catalog. Merchants who do so earn \u003ca href=\"https://business.pinterest.com/en-us/shopping/\"\u003efive times more\u003c/a\u003e impressions than brands that don’t add products. Another feature is \u003ca href=\"https://help.pinterest.com/en/article/try-on\"\u003ePinterest Try On\u003c/a\u003e, which uses \u003ca href=\"/blog/augmented-reality\"\u003eaugmented reality (AR)\u003c/a\u003e to allow shoppers to “try on” products virtually.\u003c/p\u003e\n\u003ch3\u003ePinterest integrates with your other channels\u003c/h3\u003e\n\u003cp\u003eConnect your Shopify store with Pinterest to publish pins, sync product catalogs and inventory data, run ads, and track performance. The \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify app\u003c/a\u003e is free and easy to install.\u003c/p\u003e\n\u003ch3\u003eStay on top of emerging trends\u003c/h3\u003e\n\u003cp\u003eEach year, Pinterest predicts upcoming trends on the platform. At the end of 2023, Pinterest revealed that \u003ca href=\"https://newsroom.pinterest.com/news/pinterest-predicts-2024/\"\u003e80%\u003c/a\u003e of its predictions were accurate and translated to real trends. This is a valuable resource for new brands or those looking to develop new products.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eHow to set up a Pinterest business account\u003c/h2\u003e\n\u003cp\u003eTo start selling on Pinterest, you’ll need a Pinterest business profile. If you’re using Pinterest for your business with a personal account, you could be missing out on powerful features to help you reach your audience and sell on the platform. Your business account gives you access to the Pinterest Ads platform, allows you to set up profiles and permissions for staff, and lets you integrate your online store to use shopping features.\u003c/p\u003e\n\u003cp\u003eThere are three ways to create a Pinterest business account:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreate an account from scratch\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd a business profile to your existing profile\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConvert your personal account to a business account\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eCreate an account from scratch\u003c/h3\u003e\n\u003cp\u003eDon’t have a personal account already? You can start using Pinterest as a business by creating a business account from scratch. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHere are the steps to set it up:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eVisit the \u003ca href=\"https://www.pinterest.com/\"\u003ePinterest website\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIn the top right corner, click “Sign up.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Create a business account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEnter your email, new password, and birthdate.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Create account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow prompts on the next few screens to build your profile and describe your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Done” and proceed to business manager to complete additional details.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eYour Pinterest business account is now ready to use. Access business features from the Pinterest business hub in the main menu. Later in this article, you’ll learn how to sell on Pinterest by syncing your account with your online store and using Pinterest ads.\u003c/p\u003e\n\u003ch3\u003eAdd a business account to your existing profile\u003c/h3\u003e\n\u003cp\u003eIf you already have a personal Pinterest account, you can create a new business account with your professional email and attach it to your profile. Follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWhile you’re logged into your personal account, access the menu from the top right corner of the screen. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect “Add account,” then choose “Create a free business account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow the instructions from the last section to complete setup.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eAfter you have set up your new account, you’ll be able to toggle between the two by accessing the menu in the top right corner of the screen.\u003c/p\u003e\n\u003ch3\u003eConvert your personal account to a business account\u003c/h3\u003e\n\u003cp\u003eIf you’ve already built an audience using your personal account and it’s a fit for your business (say, you have a popular personal brand or your name is also your business name), you can convert your personal account into a business account. Doing so will retain your posts and followers so you don’t need to \u003ca href=\"/blog/get-more-followers-on-pinterest\"\u003egrow Pinterest followers\u003c/a\u003e from scratch.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eHere’s how to do it:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWhile you’re logged into your personal account, access the menu from the top right corner of the screen. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick “Convert to business.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFollow prompts on the next few screens to build your profile and describe your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eClick ”Done” and proceed to business manager to complete additional details.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eYou can reverse this change later if you choose to convert back to a personal account and create a separate business account.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to get started selling on Pinterest\u003c/h2\u003e\n\u003cp\u003eYou can start selling on Pinterest in one of three ways. The first, and best for most small business owners already selling online, is to connect Pinterest with your online store via an integration app. Learn how to do this for your Shopify store later in this section.\u003c/p\u003e\n\u003cp\u003eOtherwise, you can upload your product feed to \u003ca href=\"https://help.pinterest.com/en/business/article/before-you-get-started-with-catalogs\"\u003eCatalogs\u003c/a\u003e by installing the Pinterest tag on your website and uploading your products to Pinterest. For larger retailers, use the Pinterest API to create and manage your catalog. This is an advanced option that requires specialist knowledge.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eYou can still use rich pins and Pinterest Ads to drive sales for your business without directly connecting your store. \u003c/p\u003e\n\u003ch3\u003eHow to sell on Pinterest with Shopify \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/link-your-shopify-and-pinterest-accounts\"\u003eLink your Shopify store and your Pinterest account\u003c/a\u003e to promote the products on your website via the platform. While you can manually add the Pinterest tag to Shopify, as described above, using the Shopify Pinterest integration is a more straightforward approach.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify app\u003c/a\u003e simplifies syncing your online store and inventory with your Pinterest account. When you integrate using the app, you can quickly publish product pins, create ads with a free credit, and track performance with the Pinterest tag. Plus, your product catalog will automatically update as you add or remove products from your website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo connect: \u003c/strong\u003eGo to the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e and find the \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify app\u003c/a\u003e. Click “Install” and follow the prompts to set it up. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e9 best practices for selling on Pinterest\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBrand your Pinterest account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eFocus on high-quality visuals and content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eUse Pinterest catalogs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eOrganize content into Pinterest boards\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eUse rich pins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eExplore collection pins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eLeverage Pinterest SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTry Pinterest Ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eEngage often\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eReady to \u003ca href=\"/blog/make-your-first-sale\"\u003emake your first sale\u003c/a\u003e on Pinterest? Here are some tips to help you make the most of your Pinterest account and reach your target audience of Pinterest users. \u003c/p\u003e\n\u003ch3 id=\"7\"\u003e1. Brand your Pinterest account\u003c/h3\u003e\n\u003cp\u003eTreat your Pinterest profile as you would any other surface where your brand shows up. Be sure your bio, username, business name, and avatar all follow your brand guidelines and accurately describe your business. \u003c/p\u003e\n\u003cp\u003eThese steps legitimize your business and help you earn confidence with Pinterest users looking to buy a product like yours. These two examples from \u003ca href=\"https://bushbalm.ca/\"\u003eBushbalm\u003c/a\u003e and \u003ca href=\"https://koparibeauty.com/\"\u003eKopari\u003c/a\u003e both use copy and visuals to instantly tell a visitor what they’re about. \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch4\u003eVerify your business profile\u003c/h4\u003e\n\u003cp\u003eGo a step further with your profile by becoming a verified merchant. To qualify for the \u003ca href=\"https://help.pinterest.com/en/business/article/verified-merchant-program\"\u003eVerified Merchant Program\u003c/a\u003e, you must have a business profile, products that meet platform guidelines, and a Pinterest account that’s been active for 13 months. \u003c/p\u003e\n\u003cp\u003eAdvantages of the program include a verified badge on your profile, merchant values tags, and access to additional shopping features like pricing and availability information on every product Pin. \u003c/p\u003e\n\u003cp\u003eIn this example from \u003ca href=\"https://doebeauty.com/\"\u003eDoe Lashes\u003c/a\u003e, “Asian-owned” and “Personal touch” are value tags available to the brand through the verified program.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c/strong\u003ePinterest’s business blog has insights to help you thrive on the platform. Alongside its Pinterest Predicts report, it also publishes \u003ca href=\"https://business.pinterest.com/en-ca/blog/introducing-the-pinterest-palette/\"\u003ecolor trends\u003c/a\u003e to guide your creative.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Focus on high-quality visuals and content\u003c/h3\u003e\n\u003cp\u003ePinterest is a visual search engine. That’s why high-quality product visuals including photography, video, and graphics are \u003ca href=\"/blog/digital-marketing\"\u003edigital marketing\u003c/a\u003e essentials for this channel. When users search for products and ideas, catchy imagery will draw their attention.\u003c/p\u003e\n\u003cp\u003ePinterest recommends the following for pin creative:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVertical images work best at a 2:3 aspect ratio, ideally 1000 pixels by 1500 pixels in size\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInclude your logo or other brand signals (especially on Pinterest Ads)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd a caption, call to action, and link to every pin\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"photography\"\u003e\u003c/div\u003e\n\u003cbr\u003e\n\u003cp\u003eThis example from \u003ca href=\"https://www.blume.com/\"\u003eBlume\u003c/a\u003e includes brand signals, graphics, and copy over a captivating image. Both the caption and the text overlay have a strong call to action (CTA) as they promise to add value for the pinner.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003ePinterest demands a creative and visually appealing approach, even if your products aren’t visual in nature. Users build boards around moods and aesthetics, so make sure your visual content is inspiring rather than overly salesy.\u003c/p\u003e\n\u003cp\u003eThis example from \u003ca href=\"https://www.carawayhome.com/products/cookware-sets/\"\u003eCaraway\u003c/a\u003e includes its products in an aspirational lifestyle photo that could live on any dream kitchen board.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e3. Use Pinterest catalogs\u003c/h3\u003e\n\u003cp\u003ePinterest catalogs is the platform’s main shopping feature. Catalogs allows you to import your store’s products into pins along with pricing, availability, and a direct link to buy. These are called product pins. Here’s an example from Herschel Supply that shows how your product information will look in a product pin: \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eProduct pins also get priority placement at the top of searches. In this search for “running shoes,” you can see a row of product pins under the header “Shop running shoes” before the rest of the results.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003ch4\u003eHow to qualify for Pinterest catalogs\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/before-you-get-started-with-catalogs\"\u003ePinterest catalogs\u003c/a\u003e is a feature available to business accounts with a claimed website and business practices that meet Pinterest’s requirements. These include having a compatible \u003ca href=\"/blog/shipping-policy\"\u003eshipping policy\u003c/a\u003e and \u003ca href=\"/blog/return-policy\"\u003ereturn policy\u003c/a\u003e, and availability of \u003ca href=\"/blog/contact-us-page\"\u003econtact information\u003c/a\u003e. You also need to have a data source for your products—if you’re a Shopify merchant, that would be your Shopify store.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Organize content into Pinterest boards\u003c/h3\u003e\n\u003cp\u003ePinterest boards work as folders or categories for your collection of created and curated pins. Organize your boards so users can easily browse and engage with your pinned content. Boards can also boost your visibility in search if you optimize them for search terms relevant to your brand (more on that later).\u003c/p\u003e\n\u003cp\u003eHere’s a sample of boards by SPF brand \u003ca href=\"https://supergoop.com/\"\u003eSupergoop\u003c/a\u003e. The boards are organized by product type and theme, with a few educational boards mixed in. Educational content can support potential customers with their purchases and position your brand as an authority in your industry.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eNotice how a consistent color palette makes the brand look cohesive. Inside its boards, Supergoop also puts its best foot forward, with graphics that use similar design elements:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eEven inside a product-focused board, Supergoop is careful not to overload the content with product pins. These live naturally among other helpful and on-brand content like demos and \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e: \u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c/strong\u003eMove pins between boards using the \u003ca href=\"https://help.pinterest.com/en/article/move-pins-to-another-board\"\u003ebulk organizing\u003c/a\u003e feature in Pinterest. This is an efficient way for busy business owners to move multiple pins for campaigns, promos, and seasonal collections.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Use rich pins\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/rich-pins\"\u003eRich pins\u003c/a\u003e automatically sync with website data and display that data for users. There are three types of rich pins:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eArticle pins: \u003c/strong\u003eArticle pins include the headline or title, description, and author of the article or blog post.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct pins: \u003c/strong\u003eProduct pins include pricing, availability, and product information.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eRecipe pins: \u003c/strong\u003eRecipe pins include the title, serving size, cook time, ratings, diet preference, and list of ingredients.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhile you’ve already learned about the benefits of product pins earlier in this article, other types of rich pins can be helpful as part of your content marketing strategy. For example, food brands can build value for potential customers with recipes that use their product. Here’s an example from Starbucks:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c/strong\u003e Rich pins are especially valuable, as they don’t require any manual updating. If you update the information on your website, it will automatically update for your rich pins as well.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Explore pin formats\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/shop-the-look-product-tagging\"\u003eCollections pins\u003c/a\u003e are groups of product pins. When a user clicks on a pin in a collection, they can easily shop for similar or related products from your store. This is a great way to expose pinners to your brand. Collections pins can be promoted and converted to a collections ad. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://help.pinterest.com/en/business/article/try-on\"\u003eTry on product pins\u003c/a\u003e use augmented reality (AR) technology to let Pinterest users virtually “try on” products they find on the platform. This feature can be enabled on product pins. You must have a business account and catalogs enabled to use this feature. It currently isn’t available in every market.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003ePinterest\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSwitch up your format and try \u003ca href=\"https://help.pinterest.com/en/article/create-a-pin-from-an-image-or-video\"\u003evideo pins\u003c/a\u003e! As with other social media platforms, video is a growing format on Pinterest. Rather than copy-pasting your TikTok strategy, experiment with your video content to see what resonates with your audience. Later in this article, you’ll also explore several types of Pinterest video ads you can use to promote your brand.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Leverage Pinterest SEO\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/ecommerce-seo-best-practices\"\u003eInvesting in search engine optimization (SEO\u003c/a\u003e) for Pinterest will boost visibility and traffic to your page and website. Keywords are a core component of Pinterest \u003ca href=\"/blog/seo-marketing\"\u003eSEO\u003c/a\u003e, since the platform functions as a visual search engine. The higher you rank, the more people will see your content, engage with your pins, and discover your products.\u003c/p\u003e\n\u003cdiv data-guide=\"seo\"\u003e\u003c/div\u003e\n\u003cbr\u003e\n\u003cp\u003eYou can use external keyword research tools to develop your SEO strategy, but Pinterest also offers a native keyword research tool. You can access this through the Ads platform by creating a campaign and choosing “Conversion” as your business goal. Enter keywords associated with your brand to see keyword search volume and related keywords.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eFind words and phrases relevant to your products and pins through the Pinterest search bar. Pinterest will auto suggest search queries based on Pinterest’s own historical search data. Typing a simple term into the search bar can give you ideas for \u003ca href=\"/blog/long-tail-keywords\"\u003elong-tail keywords\u003c/a\u003e:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eOnce you’ve chosen your keywords, it’s time to use them. Understand what types of content people are looking for on Pinterest by looking at the top search results. This should help you choose images. \u003c/p\u003e\n\u003cp\u003eYou can then optimize your pins by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUsing keywords in pin titles and descriptions. Follow character and word count recommendations for each as you create your pins\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUsing relevant hashtags in pin descriptions \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePutting pins in relevant boards with optimized titles and board descriptions \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUsing rich pin formats\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn the following examples, see how brands \u003ca href=\"https://girlfriend.com/\"\u003eGirlfriend Collective\u003c/a\u003e, \u003ca href=\"https://rothys.com/en-ca\"\u003eRothy’s\u003c/a\u003e, and \u003ca href=\"https://paireyewear.com/\"\u003ePair Eyewear\u003c/a\u003e use descriptive text, keywords, and hashtags to optimize their pins:\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"A man in recycled puffer vest in a pin by girlfriend colective src=\" https:\u003e \n\u003c/p\u003e\u003cp\u003e“Pinterest is this strangely powerful hidden tool that I don’t think a lot of people are using,\" \u003ca href=\"/blog/boxthrone-crowdfunding\"\u003esays\u003c/a\u003e Dan Blacklock, founder of BoxThrone. “When you do a Google image search, a good 20% of the photos that show up are from Pinterest, at least from my product. That matters a lot in SEO.”\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e8. Try Pinterest Ads\u003c/h3\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/i4EZhcegY7g?si=SueLk-xXo9YjszxV\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\" teidentifier=\"foc8c5forf6lw1620qa\"\u003e\u003c/iframe\u003e\n\u003cp\u003e\u003ca href=\"/blog/pinterest-ads\"\u003ePinterest Ads\u003c/a\u003e are available to business accounts and can be a valuable marketing channel for your brand. There are a few types of Pinterest ads you can use depending on your content, products, and goals: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePromoted pins look like regular pins but with a “Promoted by” tag above your username.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://help.pinterest.com/en/business/article/showcase-ads\"\u003eShowcase ads\u003c/a\u003e are carousel ads where each image in the carousel can link to a different page on your website. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://help.pinterest.com/en/business/article/quiz-ads\"\u003eQuiz ads\u003c/a\u003e are dynamic ads that allow you to poll your audience directly inside the pin. This is a great way to personalize the experience and send users to different pages, depending on the result. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShopping ads are designed to promote products to your target audience and can be formatted as a static image, video, or collections ad.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://business.pinterest.com/en-ca/blog/product-highlights-pinterest-presents-2023/\"\u003ePremiere spotlight\u003c/a\u003e is a new feature that shows edge-to-edge video in search and home feeds on mobile. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAgain, if we look at search results for “running shoes,” you can see organic results mixed with promoted pins from Adidas, Saucony, and Merrell:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003eWhen you create ad campaigns, you can target customers based on audiences from \u003ca href=\"/blog/build-email-list\"\u003eemail lists\u003c/a\u003e, demographics and location. To create even more targeted and effective campaigns, consider adding interests and \u003ca href=\"/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\"\u003ekeywords\u003c/a\u003e. To use this feature and launch the Ads platform, navigate to “Create campaign” from the main menu on Pinterest.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e9. Engage often\u003c/h3\u003e\n\u003cp\u003eAs with any social media platform, your success is determined by how engaging your content is but also how you respond to that engagement. Pinterest should be considered a two-way communications channel, where your brand engages with its audience. Pin user-generated content, re-pin posts from other users, and post consistently to show you’re a brand that’s invested in its customers. You can also create group boards with influencers, power users, and other brands to expand your reach.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eTrack and analyze Pinterest performance\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://analytics.pinterest.com/\"\u003ePinterest Analytics\u003c/a\u003e provides valuable \u003ca href=\"/blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you\"\u003einsights\u003c/a\u003e into how your account, pins, and ads are performing. You can also view specific metrics for your product pins.\u003c/p\u003e\n\u003cp\u003ePinterest’s analytics allow you to toggle between organic and promoted content to measure results separately. A number of filters allow you to slice the information by date range, device, and type of engagement. In your analytics dashboard, you can also drill down to specific pin performance metrics. Learn about trends and audience insights, too, by exploring the links in the left navigation bar.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eIn addition to Pinterest Analytics, you can also track performance of your product pins through your Shopify dashboard when you use the Pinterest app for Shopify.\u003c/p\u003e\n\u003ch2\u003eTurn Pinterest users into loyal customers\u003c/h2\u003e\n\u003cp\u003eThere are two key things to remember when you’re learning how to sell on Pinterest: it’s a visual platform, and it functions more like a search engine than a social networking site. Your Pinterest content should be visually engaging and targeted to the appropriate audience and relevant keyword searches.\u003c/p\u003e\n\u003cp\u003eOnce you’ve attracted your target audience, make it easy for them to buy by taking advantage of Pinterest’s shopping features. Integrating it with your online store via the \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest Shopify App\u003c/a\u003e makes it easy to sync your product catalog to the platform. Now you’re ready to turn pins into purchases!\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eHow to sell on Pinterest FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes it cost to sell on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, it doesn’t cost to sell on Pinterest. You can add the free Pinterest Shopify app to your website to start selling today. There are costs associated with any promoted pins or Pinterest Ads.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you sell a product on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can sell a product on Pinterest by connecting your Pinterest business account to your online store and syncing your products using Pinterest catalogs. You can also use promoted pins, rich pins, Pinterest SEO, and Pinterest Ads to drive traffic to your store and sell products on Pinterest.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat sells best on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you’re looking to sell on Pinterest, the following categories are the most popular among Pinterest users:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJewelry and accessories\u003c/li\u003e\n\u003cli\u003eBeauty products and personal care\u003c/li\u003e\n\u003cli\u003eHome and garden goods\u003c/li\u003e\n\u003cli\u003ePet products\u003c/li\u003e\n\u003cli\u003eHealth and wellness products\u003c/li\u003e\n\u003cli\u003eFashion\u003c/li\u003e\n\u003cli\u003eTravel\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I make money on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou make money on Pinterest by building an audience of engaged followers, establishing your brand, and promoting products from your online store with a Pinterest marketing strategy. Product pins allow users to see product information directly inside a pin, making it easier for them to make a purchase decision.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I make my products stand out on Pinterest?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePinterest is a visual search engine, and it’s one of the best social media platforms for product discovery. It’s therefore important to use visually appealing images as creative. You will also want to use rich pin formats like product pins to add more information from your online store to your pins. Pay attention to SEO if you want to sell on Pinterest—pins with relevant keywords can appear higher in search results.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Pinterest can be a valuable sales and marketing channel for businesses looking to attract motivated buyers. With a few free tools and best practices, you can start selling your products on Pinterest today.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"Illustration of a purse for sale on Pinterest\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-on-pinterest.png?v=1715370828\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-on-pinterest.png?v=1715370828\" data-mce-selected=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePinterest can be a valuable sales and marketing channel for businesses looking to attract motivated buyers. With a few free tools and best practices, you can start selling your products on Pinterest today.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell on Pinterest in 9 Easy Steps (2025)","description":"Discover effective strategies to boost your sales on Pinterest. Learn how to create engaging pins, use SEO, and leverage analytics for success."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-sell-on-pinterest\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-sell-on-pinterest\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-sell-on-pinterest\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-sell-on-pinterest\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-sell-on-pinterest\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-sell-on-pinterest\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-sell-on-pinterest\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-sell-on-pinterest\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-sell-on-pinterest\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-sell-on-pinterest\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-sell-on-pinterest\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-sell-on-pinterest\",\"pt\":\"https://www.shopify.com/br/blog/58586373-como-o-pinterest-gera-vendas-online\",\"ja-JP\":\"https://www.shopify.com/jp/blog/shopify-pinterest\",\"de\":\"https://www.shopify.com/de/blog/pinterest-guide\",\"es\":\"https://www.shopify.com/es/blog/como-vender-en-pinterest\",\"fr\":\"https://www.shopify.com/fr/blog/8350283-pourquoi-avoir-un-compte-pinterest-professionnel-et-comment-lutiliser-simplement-meme-pour-les-debutants\",\"it\":\"https://www.shopify.com/it/blog/usare-pinterest-per-vendere\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Pinterest Ads: A Beginner’s Guide (2024)\",\"url\":\"blog/pinterest-ads\"},{\"title\":\"15 Essential TikTok Statistics for Marketers in 2024\",\"url\":\"blog/tiktok-statistics\"},{\"title\":\"YouTube Shorts Monetization: How Much You Can Make (2024)\",\"url\":\"blog/youtube-shorts-monetization\"},{\"title\":\"15 Best Free Video Editing Software For 2024\",\"url\":\"blog/best-free-video-editing-software\"},{\"title\":\"Instagram Handle Usage on Business Cards (Guide )\",\"url\":\"blog/instagram-on-business-card\"},{\"title\":\"6 Strategies for How To Scale Facebook Ads\",\"url\":\"blog/scale-facebook-ads\"},{\"title\":\"28 Creative Instagram Bio Ideas for 2024\",\"url\":\"blog/instagram-bio\"},{\"title\":\"How To Market Your Business on Social Media: 15 Effective Ways\",\"url\":\"blog/69319365-20-highly-effective-ways-to-promote-a-product\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-on-pinterest_30b08d26-2337-4913-8c42-e14072c4583e.png?v=1729525887","imageAltText":"Illustration of a purse for sale on Pinterest","modifiedAt":"11 Sept 2024","modifiedAtRaw":"2024-09-11T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/26621968440","handle":"instagram-marketing","title":"Instagram Marketing: Create Your Strategy for 2025","publishedAt":"2024-09-02T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691","altText":"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.","width":1800,"height":948},"tags":["Guides","reviewer:Christine Cassis","Social Media Optimization"],"contentHtml":"\u003cp\u003eInstagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a Instagram presence on the social platform that’s a go-to for product discovery.\u003c/p\u003e\n\u003cp\u003eBoasting more than two billion \u003ca href=\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\"\u003emonthly active users\u003c/a\u003e, Instagram continues to be a favorite among marketers for reaching potential customers. Even as TikTok and Snapchat maintain popularity with coveted \u003ca href=\"https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/\"\u003eGen Z consumers\u003c/a\u003e, Instagram is expected to catch up in adoption by this demographic by 2025. \u003c/p\u003e\n\u003cp\u003eInterested in growing your business or personal brand? \u003ca href=\"/blog/how-to-create-an-instagram-business-account\"\u003eInstagram’s business\u003c/a\u003e and creator tools give you access to audience insights and other features to help you \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003ebuild your following\u003c/a\u003e and make sales. This complete guide will walk you through the steps to creating a winning Instagram marketing strategy, with tips on getting the most from the platform.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is instagram marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy use Instagram for marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e21 tips for creating an instagram marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to set up an Instagram Business Account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#29\"\u003eInstagram content formats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#30\"\u003eTypes of Instagram posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eMarketing on Instagram: Apps and tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eInstagram analytics tools for marketers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eInstagram marketing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is Instagram marketing?\u003c/h2\u003e\n\u003cp\u003eInstagram marketing is the practice of using the social media platform to promote a business or \u003ca href=\"/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e with the goal of growing followers, driving website traffic, generating brand awareness, or making sales. \u003c/p\u003e\n\u003ch3\u003eHow is Instagram used for marketing?\u003c/h3\u003e\n\u003cp\u003eAs with \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing\u003c/a\u003e on other channels, Instagram offers brands, businesses, and creators a visual platform to market to its users. It also offers features like Instagram Ads, sponsored posts and partnerships, and organic marketing through Instagram Stories, Reels, and posts.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy use Instagram for marketing?\u003c/h2\u003e\n\u003cp\u003eMore than 50% of Instagram users fall into the 18 to 24 and 25 to 34 \u003ca href=\"https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/#:~:text=In%20August%202023%2C%2027.4%20percent,just%205.2%20percent%20of%20users\"\u003eage groups\u003c/a\u003e combined, making the platform an important channel for reaching Gen Z and millennial consumers. \u003ca href=\"/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e adoption is up, too, with teens reporting an \u003ca href=\"https://www.marketingcharts.com/demographics-and-audiences/teens-and-younger-232795\" target=\"_blank\"\u003eincrease in use of the platform\u003c/a\u003e, even with the growth of \u003ca href=\"/blog/how-to-use-tiktok\"\u003eTikTok\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/69319365-20-highly-effective-ways-to-promote-a-product\"\u003emarketing your business on social media\u003c/a\u003e, look for platforms where your audience is already engaged. If your target customer tends to use Instagram to discover products and brands, Instagram marketing can be a powerful tool for converting them into customers. \u003c/p\u003e\n\u003cp\u003eIf approached with the right strategy, Instagram marketing can help you build trust and loyalty with potential customers and grow your audience. Instagram users aren’t flocking to the social media platform for ads. They’re looking to form meaningful relationships with brands and they \u003ca href=\"https://www.statista.com/statistics/1310997/instagram-most-liked-type-of-content-worldwide/\"\u003emost often\u003c/a\u003e seek funny, creative, and informative content. This is great news for businesses with a strong \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e or point of view. \u003c/p\u003e\n\u003cp\u003eThere’s no doubt about it: Instagram marketing drives results. Social media marketers \u003ca href=\"https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/\"\u003ereport\u003c/a\u003e that Instagram delivers a high return on investment for their businesses when compared to other social media platforms. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e21 tips for creating an Instagram marketing strategy\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDefine and understand your audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eOptimize your Instagram profile\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eCreate an Instagram content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePost Instagram Reels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003ePublish Instagram Stories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eShare your values\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTurn Instagram Stories into Highlights\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eSet up an Instagram shop\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eDevelop a user-generated content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eRun an Instagram contest or giveaway\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eUse marketing automation\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eWork with Instagram influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eTry Instagram ads\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eUse Instagram hashtags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eCreate community (and engage with it)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003ePost consistently\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eWork with Instagram affiliates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eGo live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003ePartner up\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#28\"\u003eMonitor and adjust your strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eDon’t forget about support\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWithin each of these Instagram marketing tips, you’ll find examples of real brands leveraging the ideas to reach their target audience and drive business. Let these Instagram Stories, Reels, and posts from successful brands guide your own Instagram strategy. \u003c/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/Ah9lc5h0vdg?si=NzIGgB5LaR1SG4Qf\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\u003cspan\u003e\u003c/span\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e1. Define and understand your audience\u003c/h3\u003e\n\u003cp\u003eDefining your audience is already part of your overall\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/what-is-branding\"\u003ebranding\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/marketing-strategies\"\u003emarketing strategy\u003c/a\u003e, but it’s important to hone in on the specific part of that audience that uses Instagram. What makes this segment of your audience unique? What types of content do they respond to? \u003c/p\u003e\n\u003cp\u003eFor example,\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.insiderintelligence.com/content/tiktok-instagram-choice-of-gen-z-shopping-product-discovery\"\u003e50.3%\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eof Gen Z social media users say they turn to Instagram for product discovery. Product demos, customer reviews and unboxings, and exclusive product launches would be ideal content for this audience.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://lndr.com/\"\u003eLNDR\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eis a brand that truly understands its audience. From the tone of its Instagram bio copy to the featured content at the top of its grid, LNDR gets that its fans are motivated and inspired by fitness goals and hard work.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e2. Optimize your Instagram profile\u003c/h3\u003e\n\u003cp\u003eSet up your profile to put forward a professional image. Include a bio, avatar, and your website—this helps users immediately understand your business. Using keywords in your\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/instagram-bio\"\u003eInstagram bio\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecan boost discovery, and a link-in-bio tool allows you to share multiple URLs, such as a\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/landing-page-design\"\u003elanding page\u003c/a\u003e, campaign, or new collection page on your website. \u003c/p\u003e\n\u003cp\u003eHere’s an example from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/paireyewear/?hl=en\"\u003ePair Eyewear\u003c/a\u003e. Its Instagram profile tells visitors everything they need to know about the brand at a quick glance. The bio details the Pair Eyewear’s unique selling proposition, a business account label describes the brand’s offering, and pinned content provides helpful first steps for new customers. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. Create an Instagram content strategy\u003c/h3\u003e\n\u003cp\u003eA\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/what-is-content-strategy\"\u003econtent strategy\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eis more than a content plan. It answers the big questions like why you are producing the content, who it’s for, and its goals. \u003c/p\u003e\n\u003cp\u003eStart by\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/goal-setting\"\u003esetting goals\u003c/a\u003e\u003cspan\u003e \u003c/span\u003efor your Instagram marketing efforts. This will help you develop a bank of content ideas and campaigns to meet those goals. Then plot that content out on an editorial calendar, accounting for any major events, holidays, and shopping seasons that are relevant to your business. Build in room to be nimble, too. A flexible plan allows your brand to react to trends, memes, and world events as they happen.\u003c/p\u003e\n\u003cp\u003eThese two examples from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://freedomoses.com/\"\u003eFreedom Moses\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://suzyq.ca/\"\u003eSuzy Q Doughnuts\u003c/a\u003e\u003cspan\u003e \u003c/span\u003edemonstrate how the brands took a thoughtful approach to content planning:\u003c/p\u003e\n\u003cp\u003eFreedom Moses’ grid has a consistent color palette and high quality graphics while Suzy Q publishes timely content ahead of holidays like Halloween and Hanukkah.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eRemember to track your performance and let that data inform your strategy as you move forward. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e4. Post Instagram Reels\u003c/h3\u003e\n\u003cp\u003eSimilar to Instagram Stories, Reels are a type of Instagram post that don’t live on your main profile grid by default (but can be added, if desired). The main difference is that Reels show up for users within the main Instagram feed, meaning you can get views from non-followers.\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/how-to-use-instagram-reels-marketing\"\u003eInstagram Reels\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eare short-form videos and can be more casual than the polished content in your main grid. \u003c/p\u003e\n\u003cp\u003eReels have\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.socialinsider.io/blog/instagram-benchmarks/#reach\"\u003etwice the reach rate\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eof other types of Instagram content. Given this, and the popularity of short-form video content across platforms like YouTube and TikTok, Reels should form an essential part of your Instagram marketing strategy.\u003c/p\u003e\n\u003cp\u003eCoffee alternative brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://mudwtr.com/\"\u003eMUD\\WTR\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euses Reels to share helpful content like recipes, customer testimonials, and company information:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/CzwlbhsvQog/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/reel/CzwlbhsvQog/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/reel/CzwlbhsvQog/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by MUD\\WTR (@drinkmudwtr)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eReels can also be organized into series. This is a helpful feature that groups similar content for better discovery. Here’s an example from beauty brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://prose.com/\"\u003eProse\u003c/a\u003e:\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. Publish Instagram Stories\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/instagram-stories-ideas\"\u003eInstagram Stories\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eare another type of post to surface your brand to users. Stories appear at the top of a mobile Instagram feed and are generally used for timely content, due to their “disappearing” nature. Story content is available only for 24 hours, unless you save it to Highlights (more on that later). \u003c/p\u003e\n\u003cp\u003eAs Instagram Stories are more intimate than Reels—they’re shown to followers only—this is a great place to keep loyal customers and new followers engaged. Use Instagram Stories to send exclusive promo codes or announce follower-only access to a new collection. \u003c/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/K3k94ffiID4?si=v_aHsP_tW3c7pR4L\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\u003cspan\u003e\u003c/span\u003e\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e6. Share your values\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/consumer-trends\"\u003eConsumer trends\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eincreasingly point to the importance of social and environmental responsibility for brands. Younger generations are more tapped into social and political issues than ever before—and they’re demanding the same from the brands they support. To meet customers where they are, be transparent about your\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/brand-values\"\u003ebrand values\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eInstagram is a great place to share your brand’s stance on issues and be transparent about your\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e. Use Instagram Stories and Reels to tell your story, or use your profile to share a charity link.\u003c/p\u003e\n\u003cp\u003eBoth fashion brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://thiefandbandit.com/\"\u003eThief \u0026amp; Bandit\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand drag queen\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://trixiemattel.com/\"\u003eTrixie Mattel\u003c/a\u003e\u003cspan\u003e \u003c/span\u003euse Instagram to bring awareness to causes important to them. You can do the same on your Instagram account or on a link in bio page, like Trixie does here: \u003c/p\u003e\n\u003ch3 id=\"14\"\u003e7. Turn Instagram Stories into Highlights\u003c/h3\u003e\n\u003cp\u003eYour best Instagram Stories can be immortalized on your profile when you organize them into Story Highlights. These are collections of Stories that you can categorize by type, product, season, or purpose. \u003c/p\u003e\n\u003ch3 id=\"15\"\u003e8. Set up an Instagram shop\u003c/h3\u003e\n\u003cp\u003eIf making sales is your main reason for using Instagram marketing, cut down the friction involved in turning a follower into a buyer. Instagram’s native commerce tools enable business Instagram accounts to sell directly to consumers on the platform.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/facebook-instagram\"\u003eInstagram Shops\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eare customizable, too. Create collections or feature products and offers, add a call-to-action (CTA) and get more people to buy your products. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eSell on Instagram\u003c/a\u003e\u003cspan\u003e \u003c/span\u003edirectly by connecting it with your Shopify store. It’s one of several\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/social-selling-platform\"\u003esocial selling platforms\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ethat you can set up as a sales channel and sync your sales. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling your products on Instagram\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you list, promote, and sell products on Facebook and Instagram. Showcase your brand and products and reach potential customers on social media.\u003c/p\u003e\n\u003ca href=\"/facebook-instagram?itcat=coreblog\u0026amp;itterm=shopify-facebook-instagram-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eSell on Instagram\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"27\"\u003e9. Develop a user-generated content strategy\u003c/h3\u003e\n\u003cp\u003eUser-generated content (UGC) is a powerful tool for earning social proof for your brand. Even better than telling users about your great product are real customer testimonials backing up your claims. Encourage your loyal customers to post about your brand and incentivize this action with a discount or perk.\u003c/p\u003e\n\u003cp\u003eCollect Instagram UGC and use it on your website. Testimonials, photos, and videos of real customers using your products can strengthen your product pages by giving new customers purchase confidence. You can also re-post UGC to your Instagram account using Instagram Stories and collecting them all in one Story Highlight.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e10. Run an Instagram contest or giveaway\u003c/h3\u003e\n\u003cp\u003eOne effective Instagram marketing strategy is\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/12638405-warning-are-you-making-these-11-mistakes-with-your-giveaways-sweepstakes-and-contests\"\u003erunning a contest or giveaway\u003c/a\u003e. These types of campaigns incentivize engagement and sharing, giving your brand more reach and brand awareness for a low cost (the value of the prize).\u003c/p\u003e\n\u003ch4\u003eTypes of Instagram contests\u003c/h4\u003e\n\u003cp\u003eA few common examples of Instagram marketing contests include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLike and follow for entry.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eAsk Instagram users to follow your Instagram account or like specific Instagram posts for entries in a giveaway.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUser-generated content.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eAsk customers to create content like a review or unboxing and tag using a branded hashtag. Choose a winner from the entries. This has the added bonus of creating testimonials you can share on social media.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollaboration giveaway.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003ePartner with a compatible brand to create a co-branded giveaway package. Both brands benefit from the promotion to wider audiences.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eInstagram contest rules\u003c/h4\u003e\n\u003cp\u003eThere are a number of rules to follow (and ask your entrants to follow) when you set up a contest or giveaway on Instagram. Instagram has its own set of\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://help.instagram.com/179379842258600\"\u003erules and guidelines\u003c/a\u003e, which includes setting your own eligibility requirements, tagging content accurately, and asking users to agree to an Instagram release. \u003c/p\u003e\n\u003cp\u003eNote that in addition to rules set by the social media platform, each country and region (e.g., states and provinces) will have other rules that govern contests. For example,\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://ised-isde.canada.ca/site/competition-bureau-canada/en/how-we-foster-competition/education-and-outreach/publications/promotional-contests-enforcement-guidelines\"\u003eThe Competition Act\u003c/a\u003e\u003cspan\u003e \u003c/span\u003egoverns any contest run in Canada, and includes sections on disclosing approximate prize value and how to handle purchase requirements.\u003c/p\u003e\n\u003ch4\u003eInstagram giveaway examples\u003c/h4\u003e\n\u003cp\u003eHere are two examples of giveaways by\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://wildcraftcare.ca/\"\u003eWildcraft\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://girltribeco.com/en-ca\"\u003eGirl Tribe Co.\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eto inspire your Instagram marketing strategy. These giveaways both require Instagram users to engage with the brands’ Instagram posts and account for entry.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Czv6Sa8OQr5/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/p/Czv6Sa8OQr5/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/p/Czv6Sa8OQr5/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Wildcraft | 100% Natural Skincare (@wildcraftcare)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Cz2NHnqOXQ7/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/p/Cz2NHnqOXQ7/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/p/Cz2NHnqOXQ7/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by GIRL TRIBE CO. (@girltribeco)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"17\"\u003e11. Use marketing automation\u003c/h3\u003e\n\u003cp\u003eInstagram automation is often used to describe tools that automatically like, follow, and comment on behalf of your account. These are generally not recommended, as they can look spammy, get your account suspended, or lead to a PR nightmare (e.g., liking problematic content).\u003c/p\u003e\n\u003cp\u003eHowever, there are several legitimate\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/marketing-automation\"\u003emarketing automation\u003c/a\u003e\u003cspan\u003e \u003c/span\u003etools to help with other Instagram marketing tasks, including scheduling, publishing, and report generation. These tools can save you time so you can focus on creating great content and engaging with your community.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e12. Work with Instagram influencers\u003c/h3\u003e\n\u003cp\u003eAccording to one\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.researchgate.net/profile/Nada_Biddou/publication/334401033_THE_IMPACT_OF_CSR_ON_CORPORATE_COMMUNICATION_A_STUDY_OF_CENTRAL_DANONE_MAROC/links/5e0c03cca6fdcc28374d3c16/THE-IMPACT-OF-CSR-ON-CORPORATE-COMMUNICATION-A-STUDY-OF-CENTRAL-DANONE-MAROC.pdf#page=308\"\u003estudy\u003c/a\u003e, 87% of participants reported buying products based on an influencer recommendation. Influencer endorsements not only increase a brand’s reach on Instagram, they also send trust signals to users. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/transformer-tables-viral-instagram-video\"\u003eTransformer Table\u003c/a\u003e’s business took off after an influencer post garnered millions of views. When the brand made the leap to retail, they doubled down on influencer marketing. “We thought, let’s try to use influencers with retail,” says co-founder Richard Mabley. “We wanted to drive sales and drive customers, so we found all the people who reviewed products at Costco on Instagram.” The program helped drive in $3 million in sales from Costco.\u003c/p\u003e\n\u003cp\u003eHere’s another\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/instagram-influencer-marketing\"\u003eInstagram influencer marketing\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecollaboration between Prose and creator\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/chidfavs/\"\u003e@chidfavs\u003c/a\u003e:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/CxlKLWXu-5q/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/reel/CxlKLWXu-5q/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/reel/CxlKLWXu-5q/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Prose: Custom Beauty (@prose)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eYou can also create influencer content using Instagram’s “Paid partnership” tag. This way, your brand shows up at the top of the influencer’s post, like in this example from vegan influencer and chef \u003ca href=\"https://www.instagram.com/mississippivegan/?hl=en\"\u003eTimothy Pakron\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.mgmresorts.com/en.html\"\u003eMGM Resorts\u003c/a\u003e:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/p/CmFUJT2LiZn/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/p/CmFUJT2LiZn/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/p/CmFUJT2LiZn/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Timothy Pakron (@mississippivegan)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eFind influencers who are a good fit for your brand, as they are more likely to work with you and have genuine enthusiasm for your products. \u003c/p\u003e\n\u003ch3 id=\"19\"\u003e13. Try Instagram ads\u003c/h3\u003e\n\u003cp\u003eWhile there are many ways to reach audiences and meet goals through organic Instagram marketing, paid\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/instagram-ads\"\u003eInstagram Ads\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecan offer more reach and better targeting. Boost an influencer marketing campaign, promote a sale, or use ads when you’re trying to reach new markets. Ads appear in Instagram timelines just like user generated photos and videos.\u003c/p\u003e\n\u003cp\u003eThe best ads understand the Instagram audience and blend seamlessly with other content. But straightforward ads can also be effective if the value is high for a potential customer (e.g., a Black Friday sale).\u003c/p\u003e\n\u003cp\u003eHere are two examples of Instagram Ads from\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.knixteen.ca/\"\u003eKT by Knix\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://casper.com/\"\u003eCasper\u003c/a\u003e: \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e14. Use Instagram hashtags\u003c/h3\u003e\n\u003cp\u003eWhile the\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/instagram-algorithm\"\u003eInstagram algorithm\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ecan be a mystery, you can get more reach for your content if you’re using the right\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/instagram-hashtags\"\u003eInstagram hashtags\u003c/a\u003e. Hashtags can be placed in Instagram captions, comments, and even your bio. Use the Instagram hashtag sticker in Reels and Stories, too. When people click on or search a hashtag, your content could appear in those results.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"/blog/instagram-stickers\"\u003eInstagram Stickers: How To Find and Use Cute Stickers (2024)\u003cbr\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e6 types of Instagram hashtags\u003c/h4\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eBranded hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eCreating a successful branded hashtag relies on using it consistently and incentivizing its use by Instagram followers.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eGeneral appeal hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eThere are certain hashtags that are popular among large, diverse audiences. These can generate more reach, but they do tend to be saturated.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eNiche-specific hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eEach industry will have phrases and keywords that are relevant only to their Instagram target audience. Though they may have less search volume, these are arguably more beneficial, because they drive relevant views.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTimely hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eCurrent events and seasonal holidays can also make great hashtags, especially when you use them for shopping holidays like Valentine’s Day or Christmas.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTrending hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eThese are another version of timely hashtags, where brands jump on a meme or Instagram trend to create content that’s funny, culturally relevant, and widely searched by users.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContest hashtags.\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eThese are often used to identify contest entries for photo-submission contests and to generate awareness of the contest. Contest hashtags are a great way to gather user generated content.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003eHashtag best practices\u003c/h4\u003e\n\u003cp\u003eThe trendiest or most used Instagram hashtags aren’t necessarily the best ones for your content. Look for and use hashtags that meet all the following criteria:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey are relevant to your brand and content.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eIf you run a cosmetics brand, #halloweenmakeupideas, a trending hashtag in October, is a good bet. Not so much if you own a pet company.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey have usage and search volume on Instagram.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eThis means people are actually searching for these terms. A niche branded hashtag won’t help you unless you create a campaign and incentivize its use.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eThey’re timely.\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eAside from evergreen hashtags, there are topics that crop up on Instagram based on seasons, cultural moments, or world events. Follow trends and add your perspective to the conversation if it makes sense for your brand. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn this example from home décor brand\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.instagram.com/glassette/\"\u003eGlassette\u003c/a\u003e, hashtags that both describe the content and are relevant to the brand help users find the post on Instagram. Hashtags like #christmasshopping, #homewaregifts, and #giftsforher are also timely and related to trending searches for the holiday season.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cz51F_6ojhE/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/reel/Cz51F_6ojhE/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/reel/Cz51F_6ojhE/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Glassette (@glassette)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"21\"\u003e15. Create community (and engage with it)\u003c/h3\u003e\n\u003cp\u003eInstagram marketing doesn’t involve posting content and forgetting about it. To have success on Instagram, it’s important to follow up, be engaged, and consider the platform a two-way communications tool. One survey\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report\"\u003efound\u003c/a\u003e\u003cspan\u003e \u003c/span\u003ethat marketers preferred Instagram over other social media platforms for community building. \u003c/p\u003e\n\u003cp\u003eA few ways to build community include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eFollowing and featuring content from loyal customers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLiking, commenting on, and sharing content from complementary brands and influencers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUsing Reels and Stories to answer community questions\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResponding to comments on brand content\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInviting fans into your process by sharing behind-the-scenes videos\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRunning polls or creating other interactive content \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003ch3 id=\"22\"\u003e16. Post consistently\u003c/h3\u003e\n\u003cp\u003eBe sure your content calendar and plan has enough coverage to keep content fresh and users engaged. Test the frequency and schedule of your posts to find the sweet spot between too much and not enough content. \u003c/p\u003e\n\u003cp\u003eUser-generated content is a great way to keep your grid fresh. It also serves as social proof, with real people endorsing your products, and shows your loyal customers some appreciation.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"/blog/time-post-instagram\"\u003eUncover the Best Time To Post on Instagram in 2025\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e17. Work with Instagram affiliates\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e\u003cspan\u003e \u003c/span\u003erefers to working with influencers, publishers, and marketers to get wider exposure for your brand and products. The affiliate model provides compensation for affiliates when their followers make a purchase using a unique link or promo code. This is a common tactic in Instagram marketing, due to the power of reviews from trusted influencers.\u003c/p\u003e\n\u003cp\u003eLinks can be placed in Instagram Stories and Reels as well as in the profile link. Many affiliates promote several brands and use a link-in-bio tool to manage their\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/how-to-make-affiliate-links\"\u003eaffiliate links\u003c/a\u003e. Commonly (and due to legal reasons), affiliates will use an Instagram hashtag like #ambassador, #affiliate, or #partner to announce the partnership. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with Instagram creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ccenter\u003e\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"/blog/instagram-affiliate-marketing\"\u003eInstagram Affiliate Marketing: Everything You Need to Know\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e18. Go live\u003c/h3\u003e\n\u003cp\u003eLive content should be considered as part of your Instagram marketing strategy. It can be a unique way to connect with your audience and gather real-time feedback. It can also be used as a promotional tool to launch a collection or announce a sale.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/fashionica-bag-drops-connect-with-followers\"\u003eFashionica\u003c/a\u003e\u003cspan\u003e \u003c/span\u003efounder Nica Yusay uses the Instagram Live feature for product drops scheduled at the same time every Wednesday. “People call it the\u003cspan\u003e \u003c/span\u003e\u003cem\u003eHunger Games\u003c/em\u003e\u003cspan\u003e \u003c/span\u003eof bags, because people go crazy,” Nica says. “More often than not, my bags will sell out within two to three minutes.”\u003c/p\u003e\n\u003cp\u003eThis is a great use of\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/enterprise/instagram-live-shopping\"\u003eInstagram Live\u003c/a\u003e, because it creates anticipation and a sense of urgency among Nica’s followers. Her luxury bag drops bring in an average of $55,000 per Instagram Live.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/CzZ7w_4vjw_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/reel/CzZ7w_4vjw_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/reel/CzZ7w_4vjw_/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by NICA (@xofashionica)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\"/blog/igtv\"\u003eHow To Make Sales Through Instagram Live Video\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e19. Partner up\u003c/h3\u003e\n\u003cp\u003eAs part of your Instagram marketing strategy, consider how partnerships could help boost reach and expose your brand to a new audience of Instagram users. You can work with compatible brands to co-host a virtual event, run a promotion, or create a giveaway. That’s what\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.presentdaygifts.ca/\"\u003ePresent Day Gifts\u003c/a\u003e\u003cspan\u003e \u003c/span\u003edid when it partnered with Gift Local Toronto:\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CywIAZ1uOSA/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https://www.instagram.com/p/CywIAZ1uOSA/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp\u003e\u003ca href=\"https://www.instagram.com/p/CywIAZ1uOSA/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Zarene 🎀 Gift Local Toronto (@giftlocalto)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003eThese partnerships can offer more return on investment for your Instagram marketing efforts because you can benefit from access to the audiences of a complementary brand. Promote the collaboration across both accounts in Instagram posts, Reels, and Stories.\u003c/p\u003e\n\u003ch3 id=\"28\"\u003e\u003cstrong\u003e20. Monitor and adjust your strategy\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAs you implement these strategies, the first few months will require a lot of trial and error. But as insights start rolling in, you’ll need to closely monitor the performance of your efforts. Instagram insights can tell you which posts resonate most (based on engagement and other metrics) so you can focus on those content types.\u003c/p\u003e\n\u003cp\u003eRemember to monitor not only the quantitative data but the metrics that really matter to your brand. “I would invite any business right now to consider a content strategy, not just to drive hard KPIs such as sales traffic, but to really go back to what engagement means,” says\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://www.shopify.com/ca/blog/polysleep-local-market\"\u003ePolysleep\u003c/a\u003e\u003cspan\u003e \u003c/span\u003eCEO Jeremiah Curvers. “It’s not just how many likes you have.” \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e21. Don’t forget about support\u003c/h3\u003e\n\u003cp\u003eInevitably, consumers will use Instagram as a customer service channel. This means that even if you hadn’t intended it, your Instagram comments and DMs can fill with customer questions and complaints. Your social media strategy should account for this, with guidelines on how to handle customer service on the platform.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to set up an Instagram Business Account\u003c/h2\u003e\n\u003cp\u003eBefore you learn how to market on Instagram, you’ll need to set up an Instagram business profile. This is an Instagram account type designed for brands and creators looking to take advantage of marketing on Instagram.\u003c/p\u003e\n\u003cp\u003eThe Instagram business account unlocks features that make it easier for your business to market on the platform. And,\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://business.instagram.com/blog/thank-you-and-happy-birthday-instagram/\"\u003eaccording to Instagram\u003c/a\u003e, 90% of its users follow at least one business on the social media app. A business profile signals to customers that you’re a legitimate brand worth following.\u003c/p\u003e\n\u003ch3\u003eCreating an Instagram business account\u003c/h3\u003e\n\u003cp\u003eInstagram now offers two types of accounts for businesses: the standard business account, and its newer creator account. Both offer many similar features for brands, with slight differences. These two account types will be covered in this section.\u003c/p\u003e\n\u003ch4\u003eSwitching to an Instagram business account\u003c/h4\u003e\n\u003cp\u003eInstagram business accounts offer advanced insights, contact info on profile, and commerce tools to\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/how-to-sell-on-instagram\"\u003esell on Instagram\u003c/a\u003e. Here are the steps to set one up for your brand:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHead to your profile and tap the menu in the upper right corner. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap “Settings and privacy,” then “Account type and tools,” and “Switch to professional account.”\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePick a category that best describes your business type, then select Business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003eWhile a business account can tell Instagram users that you’re a reputable business, a blue check (Instagram’s verification badge) is another trust signal. Learn how to\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/how-to-get-verified-on-instagram\"\u003eget verified on Instagram\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eSwitching to an Instagram creator account\u003c/h4\u003e\n\u003cp\u003eAn Instagram\u003cspan\u003e \u003c/span\u003e\u003ca href=\"https://creators.instagram.com/\"\u003ecreator account\u003c/a\u003e\u003cspan\u003e \u003c/span\u003egives you many of the same features as a business account. You won’t get commerce tools, but you do get access to\u003cspan\u003e \u003c/span\u003e\u003ca href=\"/blog/creator-studio-instagram\"\u003eInstagram’s Creator Studio\u003c/a\u003e, a content management tool designed for online creators and influencers. Here are the steps to setting it up (if you currently have a personal account):\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eGo to your profile and tap the menu in the upper right corner.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTap Settings and privacy, select Account.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose Switch to professional account and tap Creator. (Note: If you are migrating from a business account, choose Switch to Creator Account.)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelect a category that best describes what you do.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"29\"\u003eInstagram content formats\u003c/h2\u003e\n\u003cp\u003eThere are three formats of content you can post to Instagram. Each has its own benefits and use cases for brands\u003c/p\u003e\n\u003ch3\u003eInstagram Posts \u003c/h3\u003e\n\u003cp\u003ePosts are the original Instagram content format. These are the images that live on your grid and appear in the feeds of your followers. These can be single image posts, carousel posts, Reels, and even single video posts. \u003c/p\u003e\n\u003ch3\u003eInstagram Stories\u003c/h3\u003e\n\u003cp\u003eStories are usually videos but can also be static images that live temporarily in your Stories section (linked from your profile image). These can be saved in Story Highlights to be viewed beyond the first 24 hours after posting. Instagram Stories are great for time-sensitive content like event info or limited-time deals.\u003c/p\u003e\n\u003ch3\u003eInstagram Reels\u003c/h3\u003e\n\u003cp\u003eReels are vertical-format videos that live in the Reels section of your profile. Like posts, Reels will appear in users’ feeds. Reels also live on your main grid. \u003c/p\u003e\n\u003ch2 id=\"30\"\u003eTypes of Instagram posts\u003c/h2\u003e\n\u003cp\u003eWithin these formats, there are several content types you can use to mix up your feed, jump on trends, and attract wider audiences. These include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUser-generated content.\u003c/strong\u003e This refers to content reposted from your customers to your account.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInfluencer content.\u003c/strong\u003e Work with influencers to produce content for your brand and post it to your account. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eBehind-the-scenes videos.\u003c/strong\u003e Take followers into your process by showcasing your warehouse or studio.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTutorials and DIYs.\u003c/strong\u003e Teach your followers something to add value beyond the products you sell.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContest posts.\u003c/strong\u003e Run a giveaway or contest to incentivize your followers to take action.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInformative content.\u003c/strong\u003e Teach Instagram users about your product or service.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTopical and trending content.\u003c/strong\u003e Jump on trends and add your brand’s perspective or humor. These can help increase brand awareness.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eMeet-and-greet posts.\u003c/strong\u003e Introduce the founder and your staff.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAnnouncement posts.\u003c/strong\u003e Announce new products on Instagram and give followers the first glimpse.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eDeals and discount content.\u003c/strong\u003e Offer exclusive deals to followers to thank them for their loyalty. Use Instagram Stories for time-limited deals.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAhead, learn more about these types of eye-catching posts and how you can use them to develop a winning Instagram strategy for your business.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003c/h2\u003e\n\u003ch2 id=\"5\"\u003eMarketing on Instagram: Apps and tools\u003c/h2\u003e\n\u003cp\u003eFor those with an Instagram business profile, additional built-in features will help you run more effective Instagram marketing campaigns. However, if you find you need more functionality to run your campaigns (or put them on autopilot), consider some of the third-party \u003ca href=\"/blog/social-media-tools\"\u003esocial media tools\u003c/a\u003e on the market.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 Learn more: \u003c/strong\u003e\u003ca href=\"/blog/instagram-tools\"\u003e26 Instagram Tools You Need For Growing Your Account in 2024\u003cbr\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eShopify apps for Instagram marketing\u003c/h3\u003e\n\u003cp\u003eIf you run an ecommerce store on Shopify, you can also access a suite of apps to supercharge your Instagram marketing efforts. Some notable apps include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eApps like \u003ca href=\"https://apps.shopify.com/instafeed\"\u003eInstafeed\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/instafeed-socialwidget\"\u003eSocialwidget\u003c/a\u003e package up your content to create a live Instagram feed on your website. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eThe \u003ca href=\"https://apps.shopify.com/facebook\"\u003eFacebook \u0026amp; Instagram\u003c/a\u003e app for Shopify syncs your sales with your online store and your Instagram Shop.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/foursixty\"\u003eFoursixty\u003c/a\u003e helps you create a shoppable Instagram feed that mirrors your profile grid, allowing potential customers easy access to the products they love in your Instagram posts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/judgeme\"\u003eJudge.me\u003c/a\u003e lets you convert customer reviews into content for your Instagram Stories, Reels, and posts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/covet-pics\"\u003eCovet Instagram Feed \u0026amp; Reviews\u003c/a\u003e aggregates user-generated content from Instagram and automatically displays it on your profile. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eInstagram analytics tools for marketers\u003c/h2\u003e\n\u003cp\u003eOne of the most critical pieces in your Instagram marketing strategy is tracking. Understanding the performance of your campaigns, posts, and ads helps you invest where you see ROI and pivot when you don’t. Your digital marketing efforts are wasted if you’re not paying attention to analytics.\u003c/p\u003e\n\u003cp\u003eThere are a number of marketing tools to help you track your Instagram engagement, get insights on target audience behavior, and assess the success of your campaigns. Here are a few to consider. These include Instagram’s own and third-party social media tools.\u003c/p\u003e\n\u003ch3\u003eInstagram Insights\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/instagram-insights\"\u003eInstagram Insights\u003c/a\u003e is a free feature built right inside Instagram’s platform. When you create an Instagram account for business, you will get access to this suite of tools. From the settings menu, access Instagram Insights to get data about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAccounts reached.\u003c/strong\u003e This is the number of unique Instagram accounts that have seen your content at least once in a specified time period, as well as the demographic information of those accounts.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eAccounts engaged.\u003c/strong\u003e This refers to the number of unique accounts that have interacted with your content. It also breaks this information down by demographic.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eInstagram profile activity.\u003c/strong\u003e This tells you how many people have visited your Instagram profile and how they’ve engaged with it (e.g., did they click on the Email or Shop buttons?).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTotal followers. \u003c/strong\u003eThis insight measures trends across your follower count, including how many followers you’ve added or lost over a given period. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eContent insights. \u003c/strong\u003eExplore the stats for each of your Instagram posts, including impressions, likes, comments, shares, and saves.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSprout Social\u003c/h3\u003e\n\u003cp\u003eIf you’re looking for something more robust, Sprout Social is an all-in-one social media management tool. Its analytics features include a post performance report and downloadable PDF reports. \u003c/p\u003e\n\u003cp\u003eIn addition to analytics, the tool can help manage everything from running your \u003ca href=\"/blog/social-media-content\"\u003esocial media content\u003c/a\u003e calendar to planning your Instagram page ahead of time. Sprout Social offers a number of tiered paid plans, depending on your Instagram marketing needs. You can also connect and monitor your other social media accounts to have everything in one place. \u003c/p\u003e\n\u003ch3\u003eHubSpot \u003c/h3\u003e\n\u003cp\u003eHubSpot is another complete social media management platform, with analytics that help you understand which of your Instagram marketing tactics are performing best with your target audience. \u003c/p\u003e\n\u003cp\u003eIf you run your business on Shopify, it also integrates with your ecommerce store. Hubspot offers a number of tiered paid plans and a free plan for small businesses or those requiring a lightweight tool.\u003c/p\u003e\n\u003ch2\u003eStart marketing on Instagram today\u003c/h2\u003e\n\u003cp\u003eInstagram marketing is a worthwhile endeavor, especially for businesses looking to reach millennial and Gen Z consumers. It offers brands the opportunity to tell their story, bring potential customers behind the scenes, and launch promos in real time.\u003c/p\u003e\n\u003cp\u003eYou don’t need a million followers to unlock the potential of marketing on Instagram. Even if you’re working with no budget, Instagram still gives you the opportunity to grow your business. A solid strategy that puts your target audience first can drive real results for your brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eInstagram marketing FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is Instagram marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInstagram marketing is the practice of promoting a business, brand, product, service, or personal brand on the social media network. It includes both organic marketing tactics and paid ads and sponsorships. Examples of Instagram marketing include product announcements in Instagram Stories, ads in the Instagram feed, and Instagram posts that share a brand story.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start Instagram marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can start Instagram marketing by creating an account on the Instagram app and converting it to a business profile or creator account. Next, develop an Instagram strategy and content creation plan. You will use this to guide you as you post paid and organic Instagram Reels, Stories, and posts to promote your content.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I promote my business on Instagram?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003ePromoting your business on Instagram starts with an Instagram marketing strategy. Start with these steps:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCreate an Instagram business profile. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine your Instagram audience.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOptimize your Instagram profile.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop an Instagram content strategy.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePost Instagram Stories, posts and Reels to promote your business.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTry influencer marketing.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEngage with your target audience.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTrack it all through Instagram analytics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you succeed in Instagram marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to use Instagram for marketing is to employ a number of Instagram marketing tactics and track their performance. This will help you develop a winning Instagram strategy. Some Instagram marketing tips include the following: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUse relevant hashtags in Instagram captions.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGather user-generated content using a branded hashtag.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShare user-generated content in Instagram Stories.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOptimize your Instagram bio to tell potential customers what you’re about.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLeverage Instagram shopping features.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSchedule Instagram posts ahead of time. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eShare Instagram videos that include behind the scenes content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does Instagram marketing cost?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eInstagram marketing costs range from free for organic marketing to as high as your budget will allow. The cost of Instagram Ads depends on whether you pay per click, impression, or engagement. It also depends on your target audience, your industry, and other parameters you set within Instagram’s ad manager. Costs to work with influencers on Instagram marketing campaigns can range from a couple hundred dollars to over a million for top celebrities.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"This ultimate guide to marketing on Instagram contains step-by-step Instructions for creating a winning strategy for your brand. Get expert Instagram marketing tips to grow your business on the social platform.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Insta101_Final_OP1_withSHyellow.jpg?v=1570206427\" alt=\"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.\"\u003eThis ultimate guide to marketing on Instagram contains step-by-step Instructions for creating a winning strategy for your brand. Get expert Instagram marketing tips to grow your business on the social platform.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Instagram Marketing: Create Your Strategy for 2025","description":"Are you a creator or an ecommerce brand? 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