名创优品前三季度销售及分销开支大增61.6%，全球门店7420家-乐居财经

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<span>1.3w阅读</span> <span>2024-11-30 21:41</span> </div> <div class="detail-content"> <p style="text-align: left;"><strong>乐居财经李兰 </strong>11月29日，名创优品(09896.HK)发布截至2024年9月30日止三个月及九个月的未经审计财务业绩。</p><p style="text-align: left;">2024年前三季度，名创优品收入为122.81亿元，同比增长22.8%，其中，海外业务收入突破45亿，同比增长41%；经调整净利润同比增长13.7%至19.281亿元；期内利润同比增长11.6%至18.26亿元。毛利率为44.1%，2023年同期为40.4%。</p><p style="text-align: left;">截至2024年9月30日止九个月，名创优品销售及分销开支为25.19亿元，同比增长61.6%。倘不包括以股份支付的薪酬开支，销售及分销开支为24.58亿元，同比增长62.7%。同比增长的主要原因是公司在中国内地和海外市场投资了直营店，以追求公司业务的未来成功，特别是在美国市场等战略海外市场。</p><p style="text-align: left;">2024年首九个月，名创优品直营店收入增长103.7%，租金及相关费用、折旧及摊销费用、工资（不包含以股份支付的薪酬开支）等相关费用增加75.2%。2024年首九个月，名创优品分别于中国内地及海外市场新增18家及184家直营店。促销及广告开支增加38.4%，占收入的百分比于两个比较期间稳定在3%左右。</p><p style="text-align: left;">名创优品的创始人、主席兼首席执行官叶国富表示，截止2024年9月30日，集团全球门店达到7420家，2024年首九个月新增859家门店，距离其完成2024年净增900-1100家门店的目标仅一步之遥。其中MINISO海外和TOPTOY2024年首九个月的门店净增数均超过去年全年。整体集团层面总收入增长主要归因于19%的平均门店数量增长和低单位数的同店销售增长。</p><p style="text-align: left;">2024年首九个月，名创优品集团产生经营活动所得现金净额20.3亿元，自由现金流14.7亿元。截至2024年9月30日，名创优品的现金状况为62.8亿元。在资本分配方面，名创优品在今年9月底已派发超过6亿元的现金股息。年初至今，公司通过派息和股票回购向股东返还了约16亿元。</p> </div> <div class="detial-qian"> <p>相关标签：</p> <a target="_blank" href="/column-901.html">专题丨2024家居三季度报</a> </div> <div class="detail-line"></div> <div class="detail-tip-text"> <p>重要提示：本文仅代表作者个人观点，并不代表乐居财经立场。本文著作权，归乐居财经所有。未经允许，任何单位或个人不得在任何公开传播平台上使用本文内容；经允许进行转载或引用时，请注明来源。联系请发邮件至ljcj@leju.com，或点击【<a target="_blank" href="https://work.weixin.qq.com/kfid/kfc72fb606bc0ffff47" style="color:#4987f2;">联系客服</a>】 </p> </div>   <div class="detail-talk-component"> <div class="detail-about-title"> <h4>网友评论</h4> </div> <div class="detail-about-content"> <div id="comment"></div> </div> </div>   <div class="detail-about-feeds"> <div class="detail-about-title"> <h4>相关推荐</h4> </div> <div class="detail-about-content"> <div class="news-feeds">  <div class="news-feeds">  <div class="news no_img js_feed_item " data-createtime="1732853520" data-qrcode-desc='<span 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