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process of shopping for eyewear."><meta name="robots" content="max-image-preview:large"><meta property="og:title" content="Bailey Nelson makes eyewear shopping more personalized with help from Chrome Enterprise and G Suite | Google Cloud Blog"><meta property="og:type" content="website"><meta property="og:url" content="https://cloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise"><meta property="og:image" content="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg"><meta property="og:description" content="Learn how Bailey Nelson uses G Suite and Chrome Enterprise to help simplify and personalize the process of shopping for eyewear."><meta property="og:site_name" content="Google Cloud Blog"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:url" 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data-p="%.@."cloudblog","products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise","en"]" data-node-index="0;0" jsmodel="hc6Ubd" view c-wiz data-ogpc><div class="T4LgNb " jsname="a9kxte"><div jsname="qJTHM" class="kFwPee"><article class="nRhiJb-qJTHM" jsaction="rcuQ6b:npT2md" jscontroller="kxO7ab"><section class="nRhiJb-DARUcf"><div class="Wdmc0c nRhiJb-DbgRPb-wNfPc-cGMI2b"><div class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c nRhiJb-BFbNVe-r8s4j-bMElCd dIsJJe" track-name="productivity & collaboration"track-type="tag">Productivity & Collaboration</div><div class="nRhiJb-ObfsIf"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-R6PoUb"></div><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-EehZO nRhiJb-fmcmS-oXtfBe"><h1 class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-ibL1re"><div class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-ibL1re"><span class="FewWi"></span>How Bailey Nelson keeps customers in sharp focus with Chrome Enterprise</div></h1></div></div><div class="nRhiJb-fmcmS-oXtfBe dEogG">February 28, 2020</div></div></section><div class="EKklye"><div class="nRhiJb-DARUcf ZWw7T"><div class="npzWPc"><div class="dzoHJ"><div class="nRhiJb-DX2B6 nRhiJb-DX2B6-OWXEXe-h30Snd"><div class="nRhiJb-j5y3u"><ul class="nRhiJb-Qijihe phRaUe" role="list"><li class="hpHPGf"><a class="nRhiJb-ARYxNe" href="https://x.com/intent/tweet?text=How%20Bailey%20Nelson%20keeps%20customers%20in%20sharp%20focus%20with%20Chrome%20Enterprise%20@googlecloud&url=https://cloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise" track-name="x"track-type="social share"track-metadata-eventdetail="x.com/intent/tweet?text=How Bailey Nelson keeps customers in sharp focus with Chrome Enterprise%20@googlecloud&url=cloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise"track-metadata-module="social icons" 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Enterprise%0A%0ALearn how Bailey Nelson uses G Suite and Chrome Enterprise to help simplify and personalize the process of shopping for eyewear.%0A%0Acloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise"track-metadata-module="social icons" target="_blank" rel="noopener"><svg class="nRhiJb-Bz112c nRhiJb-Bz112c-OWXEXe-DX2B6 nRhiJb-Bz112c-OWXEXe-nSuQf" viewBox="0 0 24 24" role="presentation" aria-hidden="true" role="presentation" aria-hidden="true"><path d="M20 4H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm-.8 2L12 10.8 4.8 6h14.4zM4 18V7.87l8 5.33 8-5.33V18H4z"></path></svg></a></li></ul></div></div></div></div></div><div><section class="nRhiJb-RWrDld WWjeSb"><div class="nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><div class="nRhiJb-DARUcf"><div class="VI2oYd"><section class="PBkdHd "><img class=" rFf1Dd" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg" loading="lazy"/></section></div></div></div></section><section class="nRhiJb-DARUcf"><div class="nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><section class="DA9Qj nRhiJb-ObfsIf nRhiJb-fmcmS-oXtfBe"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-c5RTEf"></div><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-qWD73c"><h5 class="cHE8Ub Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c">Carles Vallecillo</h5><p class="nRhiJb-qJTHM khCp7b">IT Manager, Bailey Nelson</p></div></section></div></section><div class="nRhiJb-DARUcf"><div class="nRhiJb-ObfsIf nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-qWD73c-cGMI2b"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-ibL1re dzoHJ"></div><div class="OYL9D nRhiJb-kR0ZEf-OWXEXe-GV1x9e-OiUrBf" jsname="tx2NYc"><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p><i><b>Editor’s note</b>: Bailey Nelson is a global eyewear brand based in Sydney, Australia, with retail stores in Australia, the United Kingdom, Canada, and New Zealand. The company uses Chrome Enterprise, G Suite, and Chrome Browser to simplify and personalize the process of eyewear shopping.</i></p><p>If you wear glasses or contact lenses, you know that buying eyewear is challenging. Prescription glasses and contacts can be expensive, and you have to sort through a ton of optometry jargon. Bailey Nelson started in Australia’s iconic Bondi Beach to take down those barriers with service that’s down to earth, friendly, and affordable. Our service gets a big boost from Chrome Enterprise, Chrome Browser, and G Suite. Here’s how my IT team and I work behind the scenes to create a stylish tech experience.</p><h3>Simplified IT management makes opening new stores a breeze</h3><p>Our bid to make glasses-buying enjoyable has helped our business grow quickly—from one store to 70 during the past six years. But we have to match our rapid growth with consistently great service. </p><p>I’ve got 11 people on my head-office IT team. That might sound like a lot, but in a company rolling out new locations on an almost monthly basis like we are, I might worry that IT couldn’t keep up. But any potential concerns disappear once I log into Google Admin console for Chrome Enterprise to centrally manage our 300 Chromeboxes. </p><p>We have the process of opening stores and onboarding employees down pat. My IT team created a checklist of everything that needs to be done to get a store ready for customers: networking, HP Chromeboxes, policies—you name it. Chrome Enterprise and Chrome OS makes this “get new stores ready” process fast and relatively stress-free.) .</p><p>Like many IT leaders, I’m concerned about staying in control. I want employees to have freedom to deliver excellent customer service, but I also don’t want them to install software or go places online that might bring malware into our networks, or result in a bunch of trouble tickets. Since I can set policies in Chrome Enterprise, I decide who can use which apps and how they can use them. Store associates can’t break things, and I can control what I need to control, which keeps us all working safely.</p></span></section><section class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-uQSCkd nRhiJb-DbgRPb-II5mzb-cGMI2b"><section track-metadata-module="pull quote"><h4 class="TQgkSc Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-II5mzb">Chrome Enterprise is fantastic because we can manage everything from the web. Since we can be decentralized, it doesn’t matter if you have two computers or 2,000. It’s easy at a large scale to group devices, and assign different policies. It’s very logical and intuitive.</h4><div class="nRhiJb-ObfsIf bYfNSc"><p class="nRhiJb-cHYyed nRhiJb-kR0ZEf-OWXEXe-GV1x9e-OwsYgb nRhiJb-DbgRPb-ibL1re-ma6Yeb">Carles Vallecillo, IT Manager, Bailey Nelson</p><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-wNfPc nRhiJb-fmcmS-CpWD9d"><a class="nRhiJb-LgbsSe nRhiJb-LgbsSe-OWXEXe-Bz112c nRhiJb-LgbsSe-OWXEXe-MNynB-o6Shpd nRhiJb-Bz112c-OWXEXe-hxXJme-PvhD9 L29Pbb" href="https://x.com/intent/tweet?text=Chrome%20Enterprise%20is%20fantastic%20because%20we%20can%20manage%20everything%20from%20the%20web.%20Since%20we%20can%20be%20decentralized%2C%20it%20doesn%E2%80%99t%20matter%20if%20you%20have%20two%20computers%20or%202%2C000.%20It%E2%80%99s%20easy%20at%20a%20large%20scale%20to%20group%20devices%2C%20and%20assign%20different%20policies.%20It%E2%80%99s%20very%20logical%20and%20intuitive.%20-%20Carles%20Vallecillo%20-%20%20-%20IT%20Manager%2C%20Bailey%20Nelson%20-%20https%3A%2F%2Fcloud.google.com%2Fblog%2Fproducts%2Fproductivity-collaboration%2Fbailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise" target="_blank" rel="noopener" track-name="chrome enterprise is fantastic because we can manage everything from the web since we can be decentralized it doesn’t matter if you have two computers or 2000 it’s easy at a large scale to group devices and assign different policies it’s very logical and intuitive"track-type="button"track-metadata-position="body"track-metadata-eventdetail="x.com/"track-metadata-module="pull quote"track-metadata-module_headline="chrome enterprise is fantastic because we can manage everything from the web since we can be decentralized it doesn’t matter if you have two computers or 2000 it’s easy at a large scale to group devices and assign different policies it’s very logical and intuitive" track-name="tweet this quote"track-type="button"track-metadata-position="body"track-metadata-eventdetail="x.com/intent/tweet?text=Chrome%20Enterprise%20is%20fantastic%20because%20we%20can%20manage%20everything%20from%20the%20web.%20Since%20we%20can%20be%20decentralized%2C%20it%20doesn%E2%80%99t%20matter%20if%20you%20have%20two%20computers%20or%202%2C000.%20It%E2%80%99s%20easy%20at%20a%20large%20scale%20to%20group%20devices%2C%20and%20assign%20different%20policies.%20It%E2%80%99s%20very%20logical%20and%20intuitive.%20-%20Carles%20Vallecillo%20-%20%20-%20IT%20Manager%2C%20Bailey%20Nelson%20-%20https%3A%2F%2Fcloud.google.com%2Fblog%2Fproducts%2Fproductivity-collaboration%2Fbailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise"><svg class="nRhiJb-Bz112c nRhiJb-Bz112c-OWXEXe-hxXJme-PvhD9" viewBox="0 0 24 24" role="presentation" aria-hidden="true"><path d="M13.9,10.5L21.1,2h-1.7l-6.3,7.4L8,2H2.2l7.6,11.1L2.2,22h1.7l6.7-7.8L16,22h5.8L13.9,10.5L13.9,10.5z M11.5,13.2l-0.8-1.1 L4.6,3.3h2.7l5,7.1l0.8,1.1l6.5,9.2h-2.7L11.5,13.2L11.5,13.2z"></path></svg>Tweet this quote </a></div></div></section></section><section class="QzPuud"><div><section><figure class="NEBdNd"><section class="PBkdHd DhGbH" jscontroller="SCGBie" jsaction="rcuQ6b:npT2md"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><section class="glue-modal glue-modal--dark QHdDac" role="dialog" aria-modal="true"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button></section></section></figure></section></div></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><h3>Delivering a great in-store experience with easy-to-use devices</h3><p>We’re an innovative retail business, and one that’s more complicated because we’re selling a clinical device. That’s why we want employees to have technology that’s as simple to use as possible, so they can deliver a great retail experience at the same time they write up orders for prescription glasses. </p><p>The process starts when I create a profile for an employee in G Suite. I assign a Google account to that profile, and in about 15 minutes, a new sales associate can start working on any Chromebox that I’ve shipped to Bailey Nelson stores. That short timeframe for account setup is a massive advantage for me and my IT colleagues, and for the business as well. </p><p>While we work our magic in the background with Chrome Enterprise, store associates on the front lines of customer service log in and get started with work in less than a minute. As Ollie, one of our assistant managers, explains, he can start a document on a laptop in Google Docs, switch over to the same document on a desktop computer, and finish it and share it with coworkers from his phone—without a hitch. Every application store employees need—from our optical practice software, and Gmail, Drive, and Sheets—is accessed through Chrome Browser.</p></span></section><section class="QzPuud"><div><section><figure class="NEBdNd"><section class="PBkdHd DhGbH" jscontroller="SCGBie" jsaction="rcuQ6b:npT2md"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><section class="glue-modal glue-modal--dark QHdDac" role="dialog" aria-modal="true"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button></section></section></figure></section></div></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><h3>Real-time employee collaboration on design docs</h3><p>Google Drive isn’t only useful for backing up data—although knowing we can’t lose important company information is a relief. Now that we’re in four countries, we use Drive to share new store marketing campaign materials and updated branding guidelines. It’s incredibly easy to file everything away and share it globally.</p><p>In addition to Drive, we share and store important communications for staff in our intranet. Using Chrome Browser and Chromeboxes, store employees access information about the products that will be landing that week, receive direction on how to visually merchandise products in windows and on shelving, and even get training modules focused on the customer experience or policy changes.</p></span></section><section class="QzPuud"><div><section><figure class="NEBdNd"><section class="PBkdHd DhGbH" jscontroller="SCGBie" jsaction="rcuQ6b:npT2md"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><section class="glue-modal glue-modal--dark QHdDac" role="dialog" aria-modal="true"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button></section></section></figure></section></div></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><h3>A fast and personalized experience in every store </h3><p>As Bailey Nelson grows, we’re very aware that fast and easily managed devices and operating systems are just as important to customer service as friendly, knowledgeable store associates. Chromeboxes and Chrome OS minimize the time that store employees spend on computers, which gives them more time to advise customers on their eyewear purchases. The technology isn’t just something that makes the IT team happy: It’s critical to helping us maintain that hyper-personal touch Bailey Nelson is known for.</p></span></section><section class="kcBhad"><section class="Fabbec"><span class="WrMNjb">Posted in</span><ul class="FzXI4e"><li class="I4B51b"><a href="https://cloud.google.com/blog/products/productivity-collaboration" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/products/productivity-collaboration"track-metadata-module="tag list"track-metadata-module_headline="posted in">Productivity & Collaboration</a></li><li class="I4B51b"><a href="https://cloud.google.com/blog/products/workspace" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/products/workspace"track-metadata-module="tag list"track-metadata-module_headline="posted in">Google Workspace</a></li><li class="I4B51b"><a href="https://cloud.google.com/blog/products/chrome-enterprise" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/products/chrome-enterprise"track-metadata-module="tag list"track-metadata-module_headline="posted in">Chrome Enterprise</a></li></ul></section></section></div></div></div></div></div><section class="nRhiJb-DARUcf " track-metadata-module="related articles" track-metadata-module_headline="related articles"><div class="nRhiJb-DbgRPb-c5RTEf-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><h5 class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-wNfPc nRhiJb-DbgRPb-II5mzb-cGMI2b">Related articles</h5><section class="m9cUGf HGev3 nJD2Qe nRhiJb-ObfsIf"><div class=" QaGyvd nRhiJb-kR0ZEf-OWXEXe-GV1x9e-c5RTEf nRhiJb-kR0ZEf-OWXEXe-GV1x9e-qWD73c-V2iZpe"><div class="mA0uBe"><a href="https://cloud.google.com/blog/products/data-analytics/bringing-google-workspace-analytics-block-to-looker-marketplace" class="lD2oe" track-name="empower data-driven insights with new google workspace analytics block for 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learning"track-type="card"track-metadata-eventdetail="cloud.google.com/blog/topics/training-certifications/google-workspace-training-courses-on-linkedin-learning"><div class="AhkbS "><div class="hqnDEf"><section class="PBkdHd "><img class=" D5RK8d" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/37_-_Training_and_Certifications_A4l1qQx.max-700x700.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/37_-_Training_and_Certifications_A4l1qQx.max-700x700.jpg" loading="lazy"/></section></div><div class="JUOx5b"><div class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c nRhiJb-DbgRPb-c5RTEf-ma6Yeb nRhiJb-BFbNVe-r8s4j-bMElCd FI6Gl nRhiJb-fmcmS-oXtfBe" track-name="training and certifications"track-type="tag">Training and Certifications</div><h3 class="Qwf2Db-MnozTc HGFKtc Qwf2Db-MnozTc-OWXEXe-MnozTc-wNfPc">Google Workspace Training Now Available on LinkedIn Learning</h3><p class="nRhiJb-cHYyed dTIXyb nRhiJb-DbgRPb-R6PoUb-ma6Yeb">By Carl Tanner • 2-minute read</p></div></div></a></div></div></section></div></section></article></div></div><c-data id="i1" jsdata=" n2jFB;_;1"></c-data></c-wiz><script aria-hidden="true" nonce="JLh16JIS1VoaXua9b-vH9Q">window.wiz_progress&&window.wiz_progress();window.wiz_tick&&window.wiz_tick('zPZHOe');</script><script nonce="JLh16JIS1VoaXua9b-vH9Q">(function(){'use strict';var c=window,d=[];c.aft_counter=d;var e=[],f=0;function _recordIsAboveFold(a){if(!c._isLazyImage(a)&&!a.hasAttribute("data-noaft")&&a.src){var b=(c._isVisible||function(){})(c.document,a);a.setAttribute("data-atf",b);b&&(e.indexOf(a)!==-1||d.indexOf(a)!==-1||a.complete||d.push(a),a.hasAttribute("data-iml")&&(a=Number(a.getAttribute("data-iml")),a>f&&(f=a)))}} c.initAft=function(){f=0;e=Array.prototype.slice.call(document.getElementsByTagName("img")).filter(function(a){return!!a.getAttribute("data-iml")});[].forEach.call(document.getElementsByTagName("img"),function(a){try{_recordIsAboveFold(a)}catch(b){throw 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personalize the process of shopping for eyewear.",[1582851600],"https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg","https://cloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise",[1582851604,335582000]],[["Carles Vallecillo","IT Manager, Bailey Nelson"]],[null,"\u003cscript type\u003d\"application/ld+json\"\u003e{\"@context\":\"https://schema.org\",\"@type\":\"BlogPosting\",\"@id\":\"https://cloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise\",\"headline\":\"Bailey Nelson makes eyewear shopping more personalized with help from Chrome Enterprise and G Suite\",\"description\":\"Learn how Bailey Nelson uses G Suite and Chrome Enterprise to help simplify and personalize the process of shopping for eyewear.\",\"image\":\"https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg\",\"author\":[{\"@type\":\"Person\",\"name\":\"Carles Vallecillo\",\"url\":\"\"}],\"datePublished\":\"2020-02-28\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"Google Cloud\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://www.gstatic.com/devrel-devsite/prod/v8bb8fa0afe9a8c3a776ebeb25d421bb443344d789b3607754dfabea418b8c4be/cloud/images/cloud-logo.svg\"}},\"url\":\"https://cloud.google.com/blog/products/productivity-collaboration/bailey-nelson-keeps-customers-in-sharp-focus-with-chrome-enterprise\",\"keywords\":[\"Productivity \\u0026 Collaboration\",\"Google Workspace\",\"Chrome Enterprise\"],\"timeRequired\":\"PT3M\"}\u003c/script\u003e"],["How Bailey Nelson keeps customers in sharp focus with Chrome Enterprise"],["https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-1300x1300.jpg 1288w, https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg 1999w"," 1288px, 1999px","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson.max-2000x2000.jpg"],null,[[null,null,[null,[null,"\u003cp\u003e\u003ci\u003e\u003cb\u003eEditor\u2019s note\u003c/b\u003e: Bailey Nelson is a global eyewear brand based in Sydney, Australia, with retail stores in Australia, the United Kingdom, Canada, and New Zealand. The company uses Chrome Enterprise, G Suite, and Chrome Browser to simplify and personalize the process of eyewear shopping.\u003c/i\u003e\u003c/p\u003e\u003cp\u003eIf you wear glasses or contact lenses, you know that buying eyewear is challenging. Prescription glasses and contacts can be expensive, and you have to sort through a ton of optometry jargon. Bailey Nelson started in Australia\u2019s iconic Bondi Beach to take down those barriers with service that\u2019s down to earth, friendly, and affordable. Our service gets a big boost from Chrome Enterprise, Chrome Browser, and G Suite. Here\u2019s how my IT team and I work behind the scenes to create a stylish tech experience.\u003c/p\u003e\u003ch3\u003eSimplified IT management makes opening new stores a breeze\u003c/h3\u003e\u003cp\u003eOur bid to make glasses-buying enjoyable has helped our business grow quickly\u2014from one store to 70 during the past six years. But we have to match our rapid growth with consistently great service.\u00a0\u003c/p\u003e\u003cp\u003eI\u2019ve got 11 people on my head-office IT team. That might sound like a lot, but in a company rolling out new locations on an almost monthly basis like we are, I might worry that IT couldn\u2019t keep up. But any potential concerns disappear once I log into Google Admin console for Chrome Enterprise to centrally manage our 300 Chromeboxes.\u00a0\u003c/p\u003e\u003cp\u003eWe have the process of opening stores and onboarding employees down pat. My IT team created a checklist of everything that needs to be done to get a store ready for customers: networking, HP Chromeboxes, policies\u2014you name it. Chrome Enterprise and Chrome OS makes this \u201cget new stores ready\u201d process fast and relatively stress-free.) .\u003c/p\u003e\u003cp\u003eLike many IT leaders, I\u2019m concerned about staying in control. I want employees to have freedom to deliver excellent customer service, but I also don\u2019t want them to install software or go places online that might bring malware into our networks, or result in a bunch of trouble tickets. Since I can set policies in Chrome Enterprise, I decide who can use which apps and how they can use them. Store associates can\u2019t break things, and I can control what I need to control, which keeps us all working safely.\u003c/p\u003e"]]],[null,null,null,null,["Chrome Enterprise is fantastic because we can manage everything from the web. Since we can be decentralized, it doesn\u2019t matter if you have two computers or 2,000. It\u2019s easy at a large scale to group devices, and assign different policies. It\u2019s very logical and intuitive.",["Carles Vallecillo","IT Manager, Bailey Nelson"],true]],[null,null,null,null,null,null,null,null,[[[null,""],["https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1100x1100.jpg 1060w, https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg 1483w"," 1060px, 1483px","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_2.max-1500x1500.jpg"],null,3]]],[null,null,[null,[null,"\u003ch3\u003eDelivering a great in-store experience with easy-to-use devices\u003c/h3\u003e\u003cp\u003eWe\u2019re an innovative retail business, and one that\u2019s more complicated because we\u2019re selling a clinical device. That\u2019s why we want employees to have technology that\u2019s as simple to use as possible, so they can deliver a great retail experience at the same time they write up orders for prescription glasses.\u00a0\u003c/p\u003e\u003cp\u003eThe process starts when I create a profile for an employee in G Suite. I assign a Google account to that profile, and in about 15 minutes, a new sales associate can start working on any Chromebox that I\u2019ve shipped to Bailey Nelson stores. That short timeframe for account setup is a massive advantage for me and my IT colleagues, and for the business as well.\u00a0\u003c/p\u003e\u003cp\u003eWhile we work our magic in the background with Chrome Enterprise, store associates on the front lines of customer service log in and get started with work in less than a minute. As Ollie, one of our assistant managers, explains, he can start a document on a laptop in Google Docs, switch over to the same document on a desktop computer, and finish it and share it with coworkers from his phone\u2014without a hitch. Every application store employees need\u2014from our optical practice software, and Gmail, Drive, and Sheets\u2014is accessed through Chrome Browser.\u003c/p\u003e"]]],[null,null,null,null,null,null,null,null,[[[null,""],["https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1100x1100.jpg 1060w, https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg 1483w"," 1060px, 1483px","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_3.max-1500x1500.jpg"],null,3]]],[null,null,[null,[null,"\u003ch3\u003eReal-time employee collaboration on design docs\u003c/h3\u003e\u003cp\u003eGoogle Drive isn\u2019t only useful for backing up data\u2014although knowing we can\u2019t lose important company information is a relief. Now that we\u2019re in four countries, we use Drive to share new store marketing campaign materials and updated branding guidelines. It\u2019s incredibly easy to file everything away and share it globally.\u003c/p\u003e\u003cp\u003eIn addition to Drive, we share and store important communications for staff in our intranet. Using Chrome Browser and Chromeboxes, store employees access information about the products that will be landing that week, receive direction on how to visually merchandise products in windows and on shelving, and even get training modules focused on the customer experience or policy changes.\u003c/p\u003e"]]],[null,null,null,null,null,null,null,null,[[[null,""],["https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1100x1100.jpg 1060w, https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg 1483w"," 1060px, 1483px","https://storage.googleapis.com/gweb-cloudblog-publish/images/chrome_ent_x_bailey_nelson_4.max-1500x1500.jpg"],null,3]]],[null,null,[null,[null,"\u003ch3\u003eA fast and personalized experience in every store\u00a0\u003c/h3\u003e\u003cp\u003eAs Bailey Nelson grows, we\u2019re very aware that fast and easily managed devices and operating systems are just as important to customer service as friendly, knowledgeable store associates. Chromeboxes and Chrome OS minimize the time that store employees spend on computers, which gives them more time to advise customers on their eyewear purchases. The technology isn\u2019t just something that makes the IT team happy: It\u2019s critical to helping us maintain that hyper-personal touch Bailey Nelson is known for.\u003c/p\u003e"]]]],[["Data Analytics","Empower data-driven insights with new Google Workspace Analytics Block for Looker","The Google Workspace Analytics Block in Looker Marketplace offers pre-built metrics that Workspace administrators can use to track user productivity.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/09_-_Data_Analytics_tFH57V6.max-700x700.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/09_-_Data_Analytics_tFH57V6.max-400x400.jpg 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/09_-_Data_Analytics_tFH57V6.max-700x700.jpg 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/09_-_Data_Analytics_tFH57V6.max-700x700.jpg"],null,4,null,"https://cloud.google.com/blog/products/data-analytics/bringing-google-workspace-analytics-block-to-looker-marketplace",null,1,[["David Tamaki Szajngarten","Solutions Architect"],["Olly Richards","Workspace Architect"]],null,"55300"],["Security \u0026 Identity","Expanding our data processing commitments for Google Cloud and Google Workspace","At Google Cloud, we are committed to meeting our customers\u2019 data processing and security needs. 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