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data-navlinkid="nav-link-22d568a6-9ff4-4125-bc6b-05c6e1965a64" data-tabid="tab-d3062495-a1fa-455d-af4a-1deb514d7223" data-event="clicked" data-uuid="d3062495-a1-tab-butotn" data-event-component="linkButton" data-event-container="globalNav-tab-button" data-schema-version="1" data-product-key="jiraSoftware" > Featured </button> <button class="tab-button " data-navlinkid="nav-link-22d568a6-9ff4-4125-bc6b-05c6e1965a64" data-tabid="tab-e0500fdf-b128-45d6-93b4-b062a202b657" data-event="clicked" data-uuid="e0500fdf-b1-tab-butotn" data-event-component="linkButton" data-event-container="globalNav-tab-button" data-schema-version="1" data-product-key="jiraSoftware" > Developers </button> <button class="tab-button " data-navlinkid="nav-link-22d568a6-9ff4-4125-bc6b-05c6e1965a64" data-tabid="tab-c014fb24-377d-4a31-89c4-6071c19f8a95" data-event="clicked" data-uuid="c014fb24-37-tab-butotn" data-event-component="linkButton" data-event-container="globalNav-tab-button" data-schema-version="1" data-product-key="jiraSoftware" > Product Managers </button> <button class="tab-button " data-navlinkid="nav-link-22d568a6-9ff4-4125-bc6b-05c6e1965a64" data-tabid="tab-3d19a5a4-952c-4fb1-9f13-7892fa162cec" data-event="clicked" data-uuid="3d19a5a4-95-tab-butotn" data-event-component="linkButton" data-event-container="globalNav-tab-button" data-schema-version="1" data-product-key="jiraSoftware" > IT professionals </button> <button class="tab-button " data-navlinkid="nav-link-22d568a6-9ff4-4125-bc6b-05c6e1965a64" data-tabid="tab-e3ef4fba-ad10-4f84-af12-2f6f6d1efd67" data-event="clicked" data-uuid="e3ef4fba-ad-tab-butotn" data-event-component="linkButton" data-event-container="globalNav-tab-button" data-schema-version="1" data-product-key="jiraSoftware" > Business Teams </button> <button class="tab-button " data-navlinkid="nav-link-22d568a6-9ff4-4125-bc6b-05c6e1965a64" data-tabid="tab-7d0e41e0-832f-4327-9102-52887f676ce2" data-event="clicked" data-uuid="7d0e41e0-83-tab-butotn" data-event-component="linkButton" data-event-container="globalNav-tab-button" data-schema-version="1" data-product-key="jiraSoftware" > Leadership Teams </button> <div class="link-in-dropdown"> <a class="easy-link-arrow" href="/software" data-event="clicked" data-uuid="7d0e41e0-83" data-event-component="linkButton" data-event-container="globalNav-tab-link-in-dropdown" data-schema-version="1" data-product-key="jiraSoftware" > See all products </a> </div> </div> <div class="tab-content-area globalNav cols-6"> <div id="tab-d3062495-a1fa-455d-af4a-1deb514d7223" class="singular-tab-content active"> <h5 class="mobile-title eyebrows"> Featured </h5> <div class="component component--block products-tab-contents nav-two-col" style="margin:0;" > <div class="intra-div flexRow alignContentStart alignItemsStart justifyStart wrap no s0 between flexColSm has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira" class="component--block__link" data-event="clicked" data-uuid="866c24d9-b0" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="a15115f1" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira </h3> <p>Flexible project management</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/confluence" class="component--block__link" data-event="clicked" data-uuid="561b5cff-b0" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="c58719b2" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Confluence.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Confluence </h3> <p>Knowledge, all in one place</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira/service-management" class="component--block__link" data-event="clicked" data-uuid="94838acb-4e" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="402ab225" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira-Service-Management.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira Service Management </h3> <p>High-velocity service delivery</p> </div> </div> </a> </div> <div class="component s0 between hide-all component--block" style="margin:4px 0;padding:0;" > <a href="https://trello.com/home" class="component--block__link" data-event="clicked" data-uuid="1cf0174b-9a" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="6069d7e9" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Trello.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Trello </h3> <p>Organized & visualized work</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/rovo" class="component--block__link" data-event="clicked" data-uuid="154e84e5-f5" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="1a28c744" alt="Rovo icon" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn-bfldr.atlassian.com/K3MHR9G8/at/k5xhw8hpqxghzb55nfktt4/logo-light_Rovo_mark_brand_RGB.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Rovo <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Unlock enterprise knowledge</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira/product-discovery" class="component--block__link" data-event="clicked" data-uuid="44176d6a-9a" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="61053761" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira-Product-Discovery.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira Product Discovery <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Capture & prioritize ideas</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/compass" class="component--block__link" data-event="clicked" data-uuid="a182ac56-4e" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="659f8f31" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Compass.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Compass <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Optimize software health</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/guard" class="component--block__link" data-event="clicked" data-uuid="50063449-6b" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="58aaa51d" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Guard.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Guard <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Enhanced cloud security</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/loom" class="component--block__link" data-event="clicked" data-uuid="6ee54a1e-1e" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="e12ac81c" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Loom.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Loom <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Quick, async video updates</p> </div> </div> </a> </div> </div> </div> </div> <div id="tab-e0500fdf-b128-45d6-93b4-b062a202b657" class="singular-tab-content "> <h5 class="mobile-title eyebrows"> Developers </h5> <div class="component component--block products-tab-contents nav-two-col" style="margin:0;" > <div class="intra-div flexRow alignContentStart alignItemsStart justifyStart wrap no s0 between flexColSm has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira" class="component--block__link" data-event="clicked" data-uuid="676acbb3-62" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="29306f11" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira </h3> <p>Flexible project management</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/bitbucket" class="component--block__link" data-event="clicked" data-uuid="c33432cf-d2" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="04091352" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Bitbucket.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Bitbucket </h3> <p>Collaborative code repos</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/compass" class="component--block__link" data-event="clicked" data-uuid="b189cc6c-90" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="461b52ba" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Compass.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Compass <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Optimize software health</p> </div> </div> </a> </div> </div> </div> </div> <div id="tab-c014fb24-377d-4a31-89c4-6071c19f8a95" class="singular-tab-content "> <h5 class="mobile-title eyebrows"> Product Managers </h5> <div class="component component--block products-tab-contents nav-two-col" style="margin:0;" > <div class="intra-div flexRow alignContentStart alignItemsStart justifyStart wrap no s0 between flexColSm has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira" class="component--block__link" data-event="clicked" data-uuid="290c4dc3-76" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="a76bb88f" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira </h3> <p>Flexible project management</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/confluence" class="component--block__link" data-event="clicked" data-uuid="6ce391a6-10" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="50f44221" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Confluence.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Confluence </h3> <p>Knowledge, all in one place</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0 ;padding:0;" > <a href="/software/jira/product-discovery" class="component--block__link" data-event="clicked" data-uuid="b6e816c2-90" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="38733354" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira-Product-Discovery.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira Product Discovery <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Capture & prioritize ideas</p> </div> </div> </a> </div> </div> </div> </div> <div id="tab-3d19a5a4-952c-4fb1-9f13-7892fa162cec" class="singular-tab-content "> <h5 class="mobile-title eyebrows"> IT professionals </h5> <div class="component component--block products-tab-contents nav-two-col" style="margin:0;" > <div class="intra-div flexRow alignContentStart alignItemsStart justifyStart wrap no s0 between flexColSm has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira/service-management" class="component--block__link" data-event="clicked" data-uuid="1c45f049-49" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="74cb2c5b" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira-Service-Management.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira Service Management </h3> <p>High-velocity service delivery</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/guard" class="component--block__link" data-event="clicked" data-uuid="923a9b01-40" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="cd74c518" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Guard.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Guard <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Enhanced cloud security</p> </div> </div> </a> </div> </div> </div> </div> <div id="tab-e3ef4fba-ad10-4f84-af12-2f6f6d1efd67" class="singular-tab-content "> <h5 class="mobile-title eyebrows"> Business Teams </h5> <div class="component component--block products-tab-contents nav-two-col" style="margin:0;" > <div class="intra-div flexRow alignContentStart alignItemsStart justifyStart wrap no s0 between flexColSm has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/jira" class="component--block__link" data-event="clicked" data-uuid="13474f83-26" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="1ef222e7" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira </h3> <p>Flexible project management</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/confluence" class="component--block__link" data-event="clicked" data-uuid="4b6d0074-94" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="5dc02e14" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Confluence.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Confluence </h3> <p>Knowledge, all in one place</p> </div> </div> </a> </div> <div class="component alignContentStretch alignItemsStretch justifyStart noWrap no s0 between component--block" style="margin:4px 0;padding:0;:;" > <a href="https://trello.com/home" class="component--block__link" data-event="clicked" data-uuid="05036e06-dd" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="f5faeacd" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Trello.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Trello </h3> <p>Organized & visualized work</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0;padding:0;" > <a href="/software/loom" class="component--block__link" data-event="clicked" data-uuid="c3dcae40-95" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="4d83dea7" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Loom.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Loom <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Quick, async video updates</p> </div> </div> </a> </div> </div> </div> </div> <div id="tab-7d0e41e0-832f-4327-9102-52887f676ce2" class="singular-tab-content "> <h5 class="mobile-title eyebrows"> Leadership Teams </h5> <div class="component component--block products-tab-contents nav-two-col" style="margin:0;" > <div class="intra-div flexRow alignContentStart alignItemsStart justifyStart wrap no s0 between flexColSm has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block" style="margin:4px 0 ;padding:0;" > <a href="/software/jira" class="component--block__link" data-event="clicked" data-uuid="3c258fc0-fc" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="a891fdc9" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira </h3> <p>Flexible project management</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0 ;padding:0;" > <a href="https://loom.com" class="component--block__link" data-event="clicked" data-uuid="21331073-0f" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="3bbb9fed" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Confluence.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Confluence </h3> <p>Knowledge, all in one place</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0 ;padding:0;" > <a href="/software/loom" class="component--block__link" data-event="clicked" data-uuid="b30cd095-78" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="c3942edb" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Loom.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Loom <span class="lozenge blue200 text-adg4secondarynavy">NEW</span> </h3> <p>Quick, async video updates</p> </div> </div> </a> </div> <div class="component s0 between component--block" style="margin:4px 0 ;padding:0;" > <a href="/software/jira/align" class="component--block__link" data-event="clicked" data-uuid="e177e36d-f2" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock with-flex margin-default"> <div class="component__image component__image--left compact"> <img id="c3d49c45" alt="" class="component__image" style="width:44px;height:44px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/prod-icon-Jira-Align.svg" loading="lazy" /> </div> <div class="component__heading-textblock component__heading-textblock--right compact"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Jira Align </h3> <p>Enterprise-wide work planning & value</p> </div> </div> </a> </div> </div> </div> </div> </div></div> <button class="mobile-back-button"> <svg width="16" height="15" viewBox="0 0 16 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.77087 14.5334C7.87109 14.4335 7.9506 14.3148 8.00485 14.1841C8.0591 14.0535 8.08702 13.9134 8.08702 13.772C8.08702 13.6306 8.0591 13.4905 8.00485 13.3599C7.9506 13.2292 7.87109 13.1105 7.77087 13.0106L3.68091 8.92576L14.0174 8.92576C14.3034 8.92576 14.5777 8.8123 14.7799 8.61033C14.9821 8.40837 15.0957 8.13444 15.0957 7.84882C15.0957 7.5632 14.9821 7.28927 14.7799 7.08731C14.5777 6.88534 14.3034 6.77188 14.0174 6.77188L3.68091 6.77188L7.77087 2.68705C7.87109 2.58712 7.9506 2.46843 8.00485 2.33778C8.0591 2.20714 8.08702 2.06709 8.08702 1.92565C8.08702 1.78421 8.0591 1.64416 8.00485 1.51351C7.9506 1.38286 7.87109 1.26418 7.77087 1.16425C7.35033 0.744243 6.6667 0.744243 6.24508 1.16425L0.315557 7.08742C0.120278 7.28171 0.00717735 7.54348 -0.00038147 7.81867V7.88005C0.00734234 8.15489 0.120439 8.41626 0.315557 8.61022L6.24508 14.5334C6.34523 14.6335 6.46415 14.713 6.59505 14.7672C6.72596 14.8213 6.86627 14.8492 7.00798 14.8492C7.14968 14.8492 7.28999 14.8213 7.4209 14.7672C7.5518 14.713 7.67072 14.6335 7.77087 14.5334Z" fill="#1868DB"/> </svg> Back </button> </div> </li> <li id="adg4-nav-link-teams" class="nav-link globalNav has-dropdown single adg4-nav-link-teams"> <button class="nav-link-button main current-page-false" data-navlinkid="nav-link-c7337bad-f071-4c96-b5a3-99d33e6c73bd" data-event="clicked" data-uuid="c7337bad-f0-link" data-event-component="linkButton" data-event-container="globalNav-navigation-link" data-schema-version="1" data-product-key="jiraSoftware" > Teams <svg class="mobile" width="6" height="10" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.36377 1L5.00013 5L1.36377 9" stroke="#101214" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg> <svg class="desktop" width="11" height="6" viewBox="0 0 11 6" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.19995 1.18182L5.19995 4.81818L1.19995 1.18182" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </button> <div class="dropdown-content" id="nav-link-c7337bad-f071-4c96-b5a3-99d33e6c73bd"> <div class="dropdown-content-inner"> <div class="tab-buttons-area"> </div> <div class="tab-content-area globalNav cols-1"> <div id="tab-8212b0b7-5103-48a7-8a92-ac9fbd91d1b4" class="singular-tab-content active"> <h5 class="mobile-title eyebrows"> Teams </h5> <div class="component 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Software </h3> <p>Ship high-quality, innovative software faster</p> </div> </div> <div class="component component--image hoverable"> <img id="38496121" alt="" class="component__image" style="width:28px;height:28px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/nav-software-hover.svg" loading="lazy" /> </div> </a> </div> <div class="component s0 between component--block team-card" style="margin:0;" > <a href="/teams/marketing" class="component--block__link" data-event="clicked" data-uuid="6fe6061e-15" data-event-component="linkButton" data-event-container="block" data-schema-version="1" data-product-key="jiraSoftware" > <div class="component component--image-heading-textblock"> <div class="component__image"> <img id="1126eb5b" alt="" class="component__image xs-none-top xs-compact-bottom" style="width:44px;height:28px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/nav-marketing.svg" loading="lazy" /> </div> <div class="component__heading-textblock"> <h3 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<div class="component__heading-textblock"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > IT </h3> <p>Deliver exceptional operations and support services.</p> </div> </div> <div class="component component--image hoverable"> <img id="b459ac25" alt="" class="component__image" style="width:32px;height:28px;" src="https://wac-cdn.atlassian.com/misc-assets/adg4-nav/nav-it-hover.svg" loading="lazy" /> </div> </a> </div> </div> </div> <div class="component component--block bottom-three-col" style="margin-top:0;" > <div class="intra-div flexRow alignContentStart alignItemsStretch justifyStart wrap no s0 between flexColSm component--block__background neutral100 has-border border-color- padding-24 padding-style-allSides allSides border-radius-default border-width-0"> <div class="component s0 between component--block col-1" style="margin:0;" > <div class="component component--heading"> <h5 class="fnt-wt font-wt-600 fnt-mg font-mgn-16 fnt-ln font-lnh- heading" > solution 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data-product-key="jiraSoftware" data-label="Agile & DevOps" data-label-english="Agile & DevOps" class="component__link default " > Agile & DevOps </a> </div> </div> <div class="component s0 between component--block col-1" > <div class="component component--heading"> <h5 class="fnt-wt font-wt-600 fnt-mg font-mgn-16 fnt-ln font-lnh- heading" > By team size </h5> </div> <div class="component component--link-button "> <a href="/enterprise" data-event="clicked" data-uuid="f56440e6-51" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" data-product-key="jiraSoftware" data-label="Enterprise" data-label-english="Enterprise" class="component__link default " > Enterprise </a> </div> <div class="component component--link-button "> <a href="/software/small-business" data-event="clicked" data-uuid="7515a7d2-b8" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" data-product-key="jiraSoftware" data-label="Small 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heading" > By industry </h5> </div> <div class="component component--link-button "> <a href="/industries/retail" data-event="clicked" data-uuid="d1ccbcfe-58" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" data-product-key="jiraSoftware" data-label="Retail" data-label-english="Retail" class="component__link default " > Retail </a> </div> <div class="component component--link-button "> <a href="/industries/telecom" data-event="clicked" data-uuid="3c615ef5-97" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" data-product-key="jiraSoftware" data-label="Telecommunications" data-label-english="Telecommunications" class="component__link default " > Telecommunications </a> </div> <div class="component component--link-button "> <a href="/industries/professional-services" data-event="clicked" data-uuid="4926e993-46" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" 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class="breadcrumbs__link">Product Management</a></li> <li class="breadcrumbs__list-item active"><a href="/agile/product-management/product-manager" data-event="clicked" data-uuid="3ad3ffbd-2f-2" data-event-component="linkButton" data-event-container="breadcrumbs" data-schema-version="1" data-product-key="jiraSoftware" class="breadcrumbs__link">Product Manager</a></li> </ul> </div> </div> </div> </div> <div class="container component component--content-hub-page-hero" style="background-image: url('https://wac-cdn.atlassian.com/dam/jcr:9d25acd0-f53b-4277-b34e-b6de65e2563f/ProductManagementNew.svg?cdnVersion=2449');"> <div class="row reduced-row component--content-hub-page-hero--wrapper"> <div class="column column-lg-11 article--hero"> <h1> Product Manager: The role and best practices for beginners </h1> <div class="text-oversized"> <p>Get a clear picture of the product manager’s role and responsibilities, tips to rocking the job, and more.</p> </div> <div class="component component--author--small"> <span class=""> <img src="https://wac-cdn.atlassian.com/dam/jcr:ddddc7cb-e739-48ca-b7e0-df5d0fea2385/image-20210412-185857%20(1).png?cdnVersion=2449" loading="lazy" alt="Sherif Mansour"> </span> <span class="author-name"> By Sherif Mansour </span> </div> </div> </div> </div> <div class="container container-fluid article-template--container below-hero"> <div class="article-template--container--main--wrapper"> <div class="row reduced-row flex-container article-template--container--main"> <div class="column column-md-3 agile-sidebar-column outer-microsite-column"> <div class="component component--microsite-nav mobile-reveal "> <div class="inner-component "> <h5>Browse topics</h5> <div class="side-links"> <div class=" microsite-nav-link "> <a href="/agile/manifesto" data-event="clicked" data-uuid="b6ab40ec-75-d79389a1-e8ef-4e5e-b5f6-c6ea818b4348" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level1"> Agile manifesto </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum" data-event="clicked" data-uuid="b6ab40ec-75-26556439-5e73-4be0-a5c9-0ca692cacb15" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Scrum </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/scrum" data-event="clicked" data-uuid="b6ab40ec-75-26556439-5e73-4be0-a5c9-0ca692cacb15-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/sprints" data-event="clicked" data-uuid="b6ab40ec-75-44644cc5-225f-4297-a5b4-3a21012a501b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprints </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/sprint-planning" data-event="clicked" data-uuid="b6ab40ec-75-ad35859b-2df4-42b6-beb6-d5d4e3bcb1db" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprint planning </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/ceremonies" data-event="clicked" data-uuid="b6ab40ec-75-a81df365-b195-44a1-9a47-a134dca898d2" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Ceremonies </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/backlogs" data-event="clicked" data-uuid="b6ab40ec-75-ad63397a-8624-4a24-a01b-6f46aba7ad91" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Backlogs </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/sprint-reviews" data-event="clicked" data-uuid="b6ab40ec-75-0a075182-1b01-4df2-99aa-b62841516368" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprint reviews </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/standups" data-event="clicked" data-uuid="b6ab40ec-75-5b1c2b89-2612-4b12-8038-cd7b798459cc" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Standups </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/scrum-master" data-event="clicked" data-uuid="b6ab40ec-75-d57b5a0b-304f-41c9-82d1-f2e142925be0" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scrum master </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/retrospectives" data-event="clicked" data-uuid="b6ab40ec-75-aa924eb7-b6bb-4ea6-a673-36f29338591f" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Retrospectives </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/distributed-scrum" data-event="clicked" data-uuid="b6ab40ec-75-9f6a7d2a-fc52-495e-88bf-6a0ab710875e" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" 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data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Agile scrum artifacts </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/scrum-metrics" data-event="clicked" data-uuid="b6ab40ec-75-3eeea50f-d883-46bc-a709-47acbc23ea90" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scrum metrics </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/jira-confluence-scrum" data-event="clicked" data-uuid="b6ab40ec-75-2e3561b6-6df2-4558-854c-796b793674c5" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Jira Confluence scrum </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/agile-vs-scrum" data-event="clicked" data-uuid="b6ab40ec-75-02916850-985a-4012-b17a-ebf2338fbf4a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Agile vs Scrum </a> </div> <div class=" microsite-nav-link "> <a href="/agile/scrum/backlog-refinement" data-event="clicked" data-uuid="b6ab40ec-75-d4285325-4f9c-4a46-8f11-da767695b2bc" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Backlog Refinement Guide </a> </div> </div> </div> <div class=" microsite-nav-link "> <a href="/agile/kanban" data-event="clicked" data-uuid="b6ab40ec-75-b4c5346e-c33e-4ab1-8632-1877da43e7b1" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Kanban </a> <div class="nested-links 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data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> WIP limits </a> </div> <div class=" microsite-nav-link "> <a href="/agile/kanban/kanban-vs-scrum" data-event="clicked" data-uuid="b6ab40ec-75-e7e6d9a5-ded0-4f7a-9490-cdd4b3c98dd0" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Kanban vs Scrum </a> </div> <div class=" microsite-nav-link "> <a href="/agile/kanban/kanplan" data-event="clicked" data-uuid="b6ab40ec-75-c8e103e2-12c8-4ed7-b2cc-9e3aaf453d20" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Kanplan </a> </div> <div class=" microsite-nav-link "> <a href="/agile/kanban/cards" data-event="clicked" data-uuid="b6ab40ec-75-bd183f3a-bc3b-488a-a56a-251c4b01e377" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Kanban cards </a> </div> </div> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management" data-event="clicked" data-uuid="b6ab40ec-75-eef12ebf-c472-474f-89de-1f3d278124a3" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Agile project management </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/project-management" data-event="clicked" data-uuid="b6ab40ec-75-eef12ebf-c472-474f-89de-1f3d278124a3-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-management-intro" data-event="clicked" data-uuid="b6ab40ec-75-9d8b1363-0e99-45ac-9a3e-113eb1e40059" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project management intro </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow" data-event="clicked" data-uuid="b6ab40ec-75-5c0e4786-9d08-4484-93a9-8cd6edc11d17" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Workflow </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/epics-stories-themes" data-event="clicked" data-uuid="b6ab40ec-75-c00b9c59-c524-4e6a-9702-acab664c96f3" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Epics, stories, themes </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/epics" data-event="clicked" data-uuid="b6ab40ec-75-24ab2e1d-5e18-4709-8ed1-5fcbb5dfbfa0" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Epics </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/user-stories" data-event="clicked" data-uuid="b6ab40ec-75-0d540797-a2d7-4e7b-836e-13334bad21a6" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> User Stories </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/estimation" data-event="clicked" data-uuid="b6ab40ec-75-4dea1427-134b-4a05-9cfc-17d5b281f27f" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Estimation </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/metrics" data-event="clicked" data-uuid="b6ab40ec-75-d73afbd8-67c2-431b-9c4d-3f466479cbc7" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Metrics </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/gantt-chart" data-event="clicked" data-uuid="b6ab40ec-75-eba003e1-49ae-4866-9e8d-5519b3707a8c" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Gantt chart </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/program-management" data-event="clicked" data-uuid="b6ab40ec-75-b1338633-a158-4717-a063-0a92f69ee2ad" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Program management vs. project management </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-baseline" data-event="clicked" data-uuid="b6ab40ec-75-5d045917-3a68-4708-b7ae-d4bd8e60f0bc" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project baseline </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/continuous-improvement" data-event="clicked" data-uuid="b6ab40ec-75-3078bad7-5cf6-4c3e-a4fc-2cbab0c1d525" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Continuous improvement </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/lean-principles" data-event="clicked" data-uuid="b6ab40ec-75-5aefefd1-c621-4b35-a1a2-7270e1a891b9" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Lean principles </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/3-pillars-scrum" data-event="clicked" data-uuid="b6ab40ec-75-44ce36cb-7756-4820-82b7-e5347ac04cdd" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> 3 pillars of Scrum </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/scrum-board" data-event="clicked" data-uuid="b6ab40ec-75-8020ab74-fcd3-4ef2-90f5-8f86e397746c" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scrum Board </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/waterfall-methodology" data-event="clicked" data-uuid="b6ab40ec-75-69dea394-e675-4c1e-851e-06dc3f1cdefc" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Waterfall Methodology </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/velocity-scrum" data-event="clicked" data-uuid="b6ab40ec-75-bc915b03-5a87-4bf8-ba73-100e3881f82d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Velocity in Scrum </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/definition-of-ready" data-event="clicked" data-uuid="b6ab40ec-75-14e38bba-1370-4ba7-810e-5bd17ef73715" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> What is Definition of Ready </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/lean-vs-agile" data-event="clicked" data-uuid="b6ab40ec-75-cdae1097-960b-4daa-a8e0-5fd1f04ca6ee" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Lean vs. agile </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/scrumban" data-event="clicked" data-uuid="b6ab40ec-75-bd4ee3f6-60e1-4fa0-bedc-b92c6601b4e5" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scrumban </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/lean-methodology" data-event="clicked" data-uuid="b6ab40ec-75-c74cee14-c5e1-44d6-9a3a-dd7f0c0b2a12" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Lean Methodology </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/sprint-backlog" data-event="clicked" data-uuid="b6ab40ec-75-6fddccab-c174-42b5-b800-bb57b9fd4f26" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprint backlog </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/burn-up-chart" data-event="clicked" data-uuid="b6ab40ec-75-955757fa-e598-4e7b-a806-4b138493255c" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Burn up chart </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/kanban-principles" data-event="clicked" data-uuid="b6ab40ec-75-4e2ff1c5-21cb-4e0d-bea4-520e90b6cb20" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> 4 kanban principles </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/kanban-metrics" data-event="clicked" data-uuid="b6ab40ec-75-1f95b33b-4d22-4875-b3d9-032dad6b4c8a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> 4 kanban metrics </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/program-vs-project-manager" data-event="clicked" data-uuid="b6ab40ec-75-5a7aa7a5-af9f-4bf3-bb71-e10257854291" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Program vs. Project Manager </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/gantt-chart-examples" data-event="clicked" data-uuid="b6ab40ec-75-e6b6cfe3-f8b2-44a0-ac95-2633492f7a2d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Gantt chart examples </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/definition-of-done" data-event="clicked" data-uuid="b6ab40ec-75-de6fca0c-2a92-45a0-98db-c5f38b84954f" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Definition of done </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/backlog-grooming" data-event="clicked" data-uuid="b6ab40ec-75-dbe3f06f-effa-4df0-bc61-b48913271df1" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Backlog grooming </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/lean-process-improvement" data-event="clicked" data-uuid="b6ab40ec-75-0e1a4849-22b8-45ea-b7c1-233852f257e8" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Lean process improvement </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/backlog-refinement-meeting" data-event="clicked" data-uuid="b6ab40ec-75-fdd1d8b1-f504-49f1-b5ff-9dd4e16cef49" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Backlog refinement meetings </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/scrum-values" data-event="clicked" data-uuid="b6ab40ec-75-d113c3e2-f2a1-4ca3-8420-1de777457c3b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scrum values </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/scope-of-work" data-event="clicked" data-uuid="b6ab40ec-75-6fb13962-7fea-47a8-be1b-3cd92575c74b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scope of work </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/scrum-tools" data-event="clicked" data-uuid="b6ab40ec-75-9fcfb190-dede-41aa-89d5-e5b3e60b3a13" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scrum tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/tools" data-event="clicked" data-uuid="b6ab40ec-75-803d9eae-ec78-44b2-b186-de23edc6c865" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow-automation-software" data-event="clicked" data-uuid="b6ab40ec-75-8b41ffe6-9505-446d-8389-84444234f346" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Workflow automation software </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/templates" data-event="clicked" data-uuid="b6ab40ec-75-e96e8f6c-14f7-4768-a0e9-3ea9faffbe5d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Templates </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/task-tracker" data-event="clicked" data-uuid="b6ab40ec-75-df4737e0-b594-4a03-9135-5d093ea05324" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Task tracker </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow-automation" data-event="clicked" data-uuid="b6ab40ec-75-5909cb19-f500-4beb-a909-ca040d6cf47b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Workflow automation </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/status-report" data-event="clicked" data-uuid="b6ab40ec-75-96f0f12c-490c-40e5-913f-8b6881a70126" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Status report </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow-chart" data-event="clicked" data-uuid="b6ab40ec-75-bba8169b-ca50-45c1-93fe-3c2ccd5415ca" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Workflow chart </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-roadmap" data-event="clicked" data-uuid="b6ab40ec-75-ce938183-850d-4ef4-a303-a78447ff5f8d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project roadmap </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-schedule" data-event="clicked" data-uuid="b6ab40ec-75-2397d24a-910c-43d8-abfe-670132873474" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project schedule </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/issue-tracking-software" data-event="clicked" data-uuid="b6ab40ec-75-73d7f5d2-45f9-4904-8e3f-512809acde25" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Tracking software </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/roadmap-tools" data-event="clicked" data-uuid="b6ab40ec-75-08a16ef9-1ff2-44bb-889e-6b3d0cae87f9" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Roadmap tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/technology-roadmap" data-event="clicked" data-uuid="b6ab40ec-75-5f491895-6ed3-461c-96aa-8c4de1e292b5" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Technology roadmap </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-scheduling-software" data-event="clicked" data-uuid="b6ab40ec-75-9de224f6-5229-4151-872e-9f55b232af7a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project scheduling software </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/backlog-management-tools" data-event="clicked" data-uuid="b6ab40ec-75-da8c7bad-fe0e-4844-ac94-b473493eb9ea" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Backlog management tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow-management" data-event="clicked" data-uuid="b6ab40ec-75-59b5d60f-b930-4e62-a536-f4505bb9beba" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Understanding workflow management strategies </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow-examples" data-event="clicked" data-uuid="b6ab40ec-75-5d964722-217e-44cc-a278-6436196e474a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Workflow examples </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/create-project-roadmap" data-event="clicked" data-uuid="b6ab40ec-75-76e6039b-2e4c-4880-b504-341eda4d4e28" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Create project roadmap </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/sprint-planning-tools" data-event="clicked" data-uuid="b6ab40ec-75-b3b3934b-b031-4db4-a1f1-05b6a5e2c4f7" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprint planning tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/sprint-demo" data-event="clicked" data-uuid="b6ab40ec-75-4e928ae6-0453-491b-bd4b-1d2dadd72f58" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprint demo </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-timeline-software" data-event="clicked" data-uuid="b6ab40ec-75-dbf53b7e-9c3b-4f6a-af87-11626b2a6b87" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project Timeline Software </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/task-management-tools" data-event="clicked" data-uuid="b6ab40ec-75-5c7ec5e6-6d30-4190-afd1-410930519971" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Top task management tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/sprint-backlog-product-backlog" data-event="clicked" data-uuid="b6ab40ec-75-9a57204a-e2d1-4e85-8455-4840ad40914b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product backlog vs. sprint backlog </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/workflow-management-tools" data-event="clicked" data-uuid="b6ab40ec-75-a4843d4f-7550-4a28-b4ce-69cda0149cf9" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Top Workflow Management Tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/project-management-dependencies" data-event="clicked" data-uuid="b6ab40ec-75-d91a58f5-93a1-48d8-8c5d-4c656f8c37a9" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Project dependencies </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/task-management-dashboard" data-event="clicked" data-uuid="b6ab40ec-75-8db884f7-30a1-48bb-8146-f3a497991cdc" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Task dashboard guide </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/sprint-cadence" data-event="clicked" data-uuid="b6ab40ec-75-3a548d29-6718-41dd-8bc2-313f7931fa47" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sprint cadence </a> </div> <div class=" microsite-nav-link "> <a href="/agile/project-management/fast-tracking" data-event="clicked" data-uuid="b6ab40ec-75-e58d76d4-de98-4c12-acfe-937e7bb4676a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Fast tracking </a> </div> </div> </div> <div class=" microsite-nav-link revealed parent-active"> <a href="/agile/product-management" data-event="clicked" data-uuid="b6ab40ec-75-801eafbf-39c9-4721-b460-4e050a01dcbb" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Product Management </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/product-management" data-event="clicked" data-uuid="b6ab40ec-75-801eafbf-39c9-4721-b460-4e050a01dcbb-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-roadmaps" data-event="clicked" data-uuid="b6ab40ec-75-3f796158-efaa-4620-9755-25d50c2645eb" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product Roadmaps </a> </div> <div class=" microsite-nav-link revealed active "> <a href="/agile/product-management/product-manager" data-event="clicked" data-uuid="b6ab40ec-75-6a6622f2-4b01-4975-b75f-97c0bd60416d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product Manager </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/tips-for-new-product-manager" data-event="clicked" data-uuid="b6ab40ec-75-637800c3-960f-47a9-bbb3-87b27248b78a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Tips for new product managers </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/roadmaps" data-event="clicked" data-uuid="b6ab40ec-75-16769e36-d5b6-4424-a000-cb22bffdef77" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Roadmaps </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/tips-for-presenting-product-roadmaps" data-event="clicked" data-uuid="b6ab40ec-75-85213e9a-101a-49a1-a249-7d4ebba87b52" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Tips for presenting product roadmaps </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/requirements" data-event="clicked" data-uuid="b6ab40ec-75-3bc4c747-f3e5-4127-9fd6-ab66eedf39fe" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Requirements </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-analytics" data-event="clicked" data-uuid="b6ab40ec-75-54bec841-1820-4e68-98ba-c13ca8b72c62" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product analytics </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-development" data-event="clicked" data-uuid="b6ab40ec-75-9ba1e76e-d777-4f51-8a37-2f725971027f" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product development </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/remote-product-management" data-event="clicked" data-uuid="b6ab40ec-75-f96aa74e-cea1-48bd-98c1-24d2da220b4b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Remote product management </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/minimum-viable-product" data-event="clicked" data-uuid="b6ab40ec-75-0a88bf2f-ae72-4a6d-9f40-b0a330f8b5ac" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Minimal viable product </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/discovery" data-event="clicked" data-uuid="b6ab40ec-75-0528ccac-8914-4abc-892f-b717e315b406" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product discovery </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-specification" data-event="clicked" data-uuid="b6ab40ec-75-c5706bf2-c101-4512-a54e-051ecc184596" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product specification </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-development-strategy" data-event="clicked" data-uuid="b6ab40ec-75-d0e4f391-3c84-4ee8-a564-2dc3f9c9752d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product development strategy </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-development-software" data-event="clicked" data-uuid="b6ab40ec-75-8c30c958-479c-4980-8da0-198bfc7a9855" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product development software </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/new-product-development-process" data-event="clicked" data-uuid="b6ab40ec-75-d0a6fca6-059f-4fd9-92c9-713b95f79c93" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> New product development process </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-management-kpis" data-event="clicked" data-uuid="b6ab40ec-75-d7e31198-6741-4cb1-9cdf-d5f76682da62" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product management KPIs </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/nps-score" data-event="clicked" data-uuid="b6ab40ec-75-ea4490ff-715e-4f3c-8bfa-38de481df0fb" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Net Promoter Score (NPS) </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-critique" data-event="clicked" data-uuid="b6ab40ec-75-ac43475f-85ff-4b71-b5f0-0235a3fe1d61" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product critique </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/prioritization-framework" data-event="clicked" data-uuid="b6ab40ec-75-fd0355a9-9ff2-4386-a068-3d72a2d7f58c" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Prioritization frameworks </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-features" data-event="clicked" data-uuid="b6ab40ec-75-9d815d7b-1f45-4f6f-b137-1499ac98166f" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product features </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-management-tools" data-event="clicked" data-uuid="b6ab40ec-75-3388f9a5-b451-4a6b-9a61-c56f4390cbdf" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product management tools </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/plm" data-event="clicked" data-uuid="b6ab40ec-75-9e603c9f-92e5-4582-b96e-47cc2a40dee8" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product Lifecycle Management </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/roadmap-software" data-event="clicked" data-uuid="b6ab40ec-75-63505be5-4c12-4ade-a607-6609b8f1770e" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> 9 best roadmap software for teams </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-launch-checklist" data-event="clicked" data-uuid="b6ab40ec-75-a92750ed-d5d5-4b2b-b3f9-03923dc91740" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product launch checklist </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-strategy" data-event="clicked" data-uuid="b6ab40ec-75-bf19942a-859b-485a-af13-55b97c01f064" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product strategy </a> </div> <div class=" microsite-nav-link "> <a href="/agile/product-management/product-metrics" data-event="clicked" data-uuid="b6ab40ec-75-de4fe6ea-2f37-45dd-8d4e-7dc405bb4552" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product metrics </a> </div> </div> </div> <div class=" microsite-nav-link "> <a href="/agile/value-stream-management" data-event="clicked" data-uuid="b6ab40ec-75-7889600c-1651-4249-a914-dcd0d185ea14" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level1"> Value Stream Management </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale" data-event="clicked" data-uuid="b6ab40ec-75-7bfa41e7-594e-4b63-be2d-78623c3f17c6" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Agile at scale </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/agile-at-scale" data-event="clicked" data-uuid="b6ab40ec-75-7bfa41e7-594e-4b63-be2d-78623c3f17c6-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/managing-an-agile-portfolio" data-event="clicked" data-uuid="b6ab40ec-75-2021eb9c-7b47-42f7-8f6f-441fbb112a4e" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Managing an agile portfolio </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/lean-portfolio-management" data-event="clicked" data-uuid="b6ab40ec-75-187e9557-8582-4a71-bcf6-a1e1c3a692ea" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Lean portfolio management </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/okr" data-event="clicked" data-uuid="b6ab40ec-75-0b148aea-06ae-49ff-8c62-030e1dc085f5" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Okrs </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/long-term-agile-planning" data-event="clicked" data-uuid="b6ab40ec-75-ddd1ec13-57bb-4232-9d32-570a19aaa78b" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Long-term agile planning </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/what-is-safe" data-event="clicked" data-uuid="b6ab40ec-75-9402193d-c39f-4ffe-8bd1-ac17ae411d50" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> What is SAFe? </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/spotify" data-event="clicked" data-uuid="b6ab40ec-75-26f7d302-1af6-450a-8823-f6b82f21e634" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Spotify model </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/scrum-at-scale" data-event="clicked" data-uuid="b6ab40ec-75-74e3a98e-2162-47e7-8598-c8bd067f96c0" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Organizational agility with Scrum@Scale </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/scaling-agile-with-portfolio-for-jira" data-event="clicked" data-uuid="b6ab40ec-75-10264924-cbba-4bc6-8134-2fb4d210b8ed" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Scaling agile with Rosetta Stone </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/agile-iron-triangle" data-event="clicked" data-uuid="b6ab40ec-75-c8d0cfab-5305-481f-ba30-1f4819773024" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Agile iron triangle </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/less" data-event="clicked" data-uuid="b6ab40ec-75-1071faf7-244d-48e3-8324-594379f4442d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> The Large-Scale Scrum (LeSS) framework </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/using-improvement-kata-to-support-lean" data-event="clicked" data-uuid="b6ab40ec-75-6d66658c-69b2-4ddc-a788-96b09f694641" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Using Improvement Kata to support lean </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-at-scale/beyond-the-basics-whitepaper" data-event="clicked" data-uuid="b6ab40ec-75-243f58ea-72a0-4927-b5bf-e3525bfb81d8" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Beyond the basics whitepaper </a> </div> </div> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development" data-event="clicked" data-uuid="b6ab40ec-75-784042b9-b252-41fc-9db7-342605af6740" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Software development </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/software-development" data-event="clicked" data-uuid="b6ab40ec-75-784042b9-b252-41fc-9db7-342605af6740-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/developer" data-event="clicked" data-uuid="b6ab40ec-75-39d199f7-fa74-45b3-bf08-282c26718b39" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Developer </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/dev-managers-vs-scrum-masters" data-event="clicked" data-uuid="b6ab40ec-75-3da810a8-2e66-44a9-98b5-b4fe452f1f3d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Dev managers vs scrum masters </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/git" data-event="clicked" data-uuid="b6ab40ec-75-9c13f77f-f786-484c-b024-38a253f83297" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Git </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/branching" data-event="clicked" data-uuid="b6ab40ec-75-b45ac46f-dd00-47d7-ae65-c6613e2fa22d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Branching </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/git-branching-video" data-event="clicked" data-uuid="b6ab40ec-75-22f1a7a5-5903-4fb6-8a6f-7d741ab0c8d2" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Git branching video </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/code-reviews" data-event="clicked" data-uuid="b6ab40ec-75-e05570ce-af73-4a28-bf0f-5d910fabd7a5" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Code reviews </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/release" data-event="clicked" data-uuid="b6ab40ec-75-a887d405-eebe-4f32-971c-e8cdceee2dad" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Release </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/stress-free-release" data-event="clicked" data-uuid="b6ab40ec-75-1b78e467-518c-42a7-8132-7aa4fb5c1f47" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Stress free release </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/technical-debt" data-event="clicked" data-uuid="b6ab40ec-75-6a7549be-4ed5-4996-ac52-395965c83d3d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Technical debt </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/testing" data-event="clicked" data-uuid="b6ab40ec-75-6f9d5173-d8ea-45a9-8468-64045f417acd" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Testing </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/incident-response" data-event="clicked" data-uuid="b6ab40ec-75-f595c2c2-5565-4dfb-aab6-462d400a3dc1" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Incident response </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/continuous-integration" data-event="clicked" data-uuid="b6ab40ec-75-cdd1709c-2de6-4a71-bd07-97bf76ac4827" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Continuous integration </a> </div> <div class=" microsite-nav-link "> <a href="/agile/software-development/sdlc" data-event="clicked" data-uuid="b6ab40ec-75-5fd99d8d-33b0-4c74-b19c-ee3333397d64" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Sdlc </a> </div> </div> </div> <div class=" microsite-nav-link "> <a href="/agile/design" data-event="clicked" data-uuid="b6ab40ec-75-f9d4161d-6a46-4d7f-8592-b80af32a6dae" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Design </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/design" data-event="clicked" data-uuid="b6ab40ec-75-f9d4161d-6a46-4d7f-8592-b80af32a6dae-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/design/product-design-process-customer-interview" data-event="clicked" data-uuid="b6ab40ec-75-82dc7149-2b1a-43e1-9a4e-74e02cbdcf94" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Product design process customer interview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/design/collaborative-design-in-agile-teams-video" data-event="clicked" data-uuid="b6ab40ec-75-20e9414f-8b54-4963-a8d9-5e35270a216d" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class=" microsite-nav-child-link level2"> Collaborative design in agile teams video </a> </div> </div> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-marketing" data-event="clicked" data-uuid="b6ab40ec-75-6c90d4e2-4f0e-461a-9812-8e938527038a" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="is-nested-microsite-nav microsite-nav-child-link has-children level1"> <div class="microsite-nav-indicator"></div> Agile marketing </a> <div class="nested-links l1"> <div class="mobile-header-link"> <div class="microsite-nav-indicator"></div> Back </div> <div class="microsite-nav-link main-parent"> <a href="/agile/agile-marketing" data-event="clicked" data-uuid="b6ab40ec-75-6c90d4e2-4f0e-461a-9812-8e938527038a-child" data-event-component="linkButton" data-event-container="micrositeNav" data-schema-version="1" data-product-key="jiraSoftware" class="microsite-nav-child-link level1"> Overview </a> </div> <div class=" microsite-nav-link "> <a href="/agile/agile-marketing/what-is-agile-marketing" data-event="clicked" data-uuid="b6ab40ec-75-6f42622f-d7e4-4228-9bb5-5ac614ef8327" 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class="article-template--container--main--wrapper--body column column-md-6"> <div class="column no-flex" > <div class="component component--block callout-card" > <div class="intra-div flexRow alignContentStretch alignItemsStretch justifyStart noWrap no s0 between flexColSm block-theme-one-reduce-padding "> <div class="component component--image has-bg-color neutral100 expand-to-column"> <img id="8ec711bf" alt="Jira Product Discovery logo." class="component__image" style="width:200px;" src="https://wac-cdn-bfldr.atlassian.com/K3MHR9G8/at/3m8h9kmm9g7pgpnqj2fr8ng/lightbulb_Light_mode_spot_2x.png?auto=webp&format=png" loading="lazy" /> </div> <div class="component flexCol alignContentStretch alignItemsStretch justifyCenter noWrap no s0 between component--block" > <div class="component component--heading"> <h4 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Try Jira Product Discovery for free </h4> </div> <div class="component component--textblock component--text-block-white"> <p>Capture and prioritize ideas and align everyone with roadmaps</p> </div> <div class="component component--link-button "> <a href="/software/jira/product-discovery" data-event="clicked" data-uuid="2b1f862d-83" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" data-product-key="jiraSoftware" data-label="Get it free" data-label-english="Get it free" class="component__link button button--one button--small button--secondary " > Get it free </a> </div> </div> </div> </div> </div> <div class="component component--textblock "> <p>First, a confession: Ten years ago, when I was invited to apply for a product manager position at Atlassian, I didn’t know what <a data-event="clicked" data-uuid="7388693a-580" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="product management" data-label-english="product management" href="/agile/product-management">product management</a> was. This wasn’t unusual. While product management has existed in one form or another for a number of decades, the “product manager” title only started picking up steam less than 20 years ago. And still, I encounter talks at conferences called “What Does a Product Manager Do?” (Actually, I sort of gave <a data-event="clicked" data-uuid="7388693a-581" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="one of these talks" data-label-english="one of these talks" href="https://www.mindtheproduct.com/popular-misconceptions-of-the-product-craft-by-sherif-mansour/">one of these talks</a>.)</p> </div> <div class="component component--link-button "> <span class="component__link button button--one button--regular button--primary" data-event="clicked" data-uuid="a73247bf-cc" data-event-component="linkButton" data-event-container="linkButton" data-schema-version="1" data-product-key="jiraSoftware" data-label="Use free product vision board template" > Use free product vision board template </span> </div> <div class="component component--video-embed " > <div class="vid-thumb" id="player-yUOC-Y0f5ZQ-2e8107da"> <a class="play-trigger" data-event="clicked" data-uuid="2e8107da-0b" data-event-component="linkButton" data-event-container="videoEmbedInline" data-schema-version="1" data-product-key="jiraSoftware" href="https://www.youtube.com/watch?v=yUOC-Y0f5ZQ" > <img alt="video thumbnail" style="background-image: url(https://wac-cdn.atlassian.com/dam/jcr:6593d55a-5c15-4dad-8ae6-e7cfc21e6028/agile-coach-thumbnail.jpeg?cdnVersion=2449);" src="data:image/png;base64,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" loading="lazy" > <svg class="play-icon" width="70px" height="70px" viewBox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <path d="M16,0 C7.163444,-5.41083001e-16 1.082166e-15,7.163444 0,16 C-1.082166e-15,24.836556 7.163444,32 16,32 C24.836556,32 32,24.836556 32,16 C32,11.7565362 30.3142906,7.68687356 27.3137085,4.6862915 C24.3131264,1.68570945 20.2434638,2.5983722e-16 16,0 Z M11.1288889,22.2222222 L11.1288889,9.77777778 L23.6533333,16 L11.1288889,22.2222222 Z"></path> </svg> </a> </div> <script type="text/x-component"> { "type":"imkt.components.VideoEmbedInline", "params": { "videoId":"yUOC-Y0f5ZQ", "source":"youtube", "behavior":"replaceImage", "uniqueId":"2e8107da" } } </script> </div> <div class="component component--heading"> <h2 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > What is a product manager? </h2> </div> <div class="component component--textblock text-longform"> <p>A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. After 10 years of studying the craft of product management, I’ve developed a deep understanding of what it means to be a product manager.</p> <p>The confusion about what a product manager is likely stems from the recency of the role. Where practitioners of more established crafts, like design and engineering, have been able to segment themselves by their specialization, product managers are still defining what the role should be.</p> <p>Martin Eriksson, product leader extraordinaire and founder of ProductTank, initially summed up product management in a simple <a data-event="clicked" data-uuid="4def95c9-0f0" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Venn diagram" data-label-english="Venn diagram" href="https://medium.com/@bfgmartin/what-is-a-product-manager-ce0efdcf114c">Venn diagram</a> that sits the product manager at the intersection of business, technology, and user experience. Fifteen years ago, Ben Horowitz, CEO of Opsware, called the product manager the “<a data-event="clicked" data-uuid="4def95c9-0f1" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="CEO of the product" data-label-english="CEO of the product" href="https://a16z.com/2012/06/15/good-product-managerbad-product-manager/">CEO of the product</a>.” </p> <p>I agree with both Eriksson and Horowitz, but not always with how their definitions are interpreted. People see Eriksson’s diagram and think that product managers manage the product between all three disciplines (UX, technology, and business). Really, though, he's saying product managers need to balance all three needs and make hard decisions and trade-offs. People hear Horowitz’s analogy and think product managers have some kind of special authority. They don’t. But, like a CEO, product managers set the goals, define success, help motivate teams, and are responsible for the outcome.</p> </div> <div class="component component--image" style="text-align:center;margin-bottom:10px;"> <img id="78530738" alt="A venn diagram of product manager responsibilities and the overlap of UX, technology, and business | Atlassian Agile Coach" class="component__image" style="height:450px;" src="https://wac-cdn.atlassian.com/dam/jcr:84dd83c0-f954-477e-b157-b591da20d3cf/0_diagram.png?cdnVersion=2449" loading="lazy" /> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Product manager responsibilities </h3> </div> <div class="component component--textblock text-longform"> <p>Specific responsibilities vary depending on the size of the organization. In larger organizations, for instance, product managers are embedded within teams of specialists. Researchers, analysts, and marketers help gather input, while developers and designers manage the day-to-day execution, draw up designs, test prototypes, and find bugs. These product managers have more help, but they also spend more time aligning these stakeholders behind a specific vision.</p> <p>On the flip side, product managers at smaller organizations spend less time getting everyone to agree, but more time doing the hands-on work that comes with defining a vision and seeing it through.</p> </div> <div class="component component--textblock text-longform"> <p>Broadly speaking, though, a good product manager will spend his or her time on a handful of tasks. </p> <ul> <li> <p>Understanding and representing user needs.</p> </li> <li> <p>Monitoring the market and developing competitive analyses.</p> </li> <li> <p>Defining a vision for a product.</p> </li> <li> <p>Aligning stakeholders around the vision for the product. </p> </li> <li> <p>Prioritizing product features and capabilities.</p> </li> <li> <p>Creating a shared brain across larger teams to empower independent decision-making.</p> </li> </ul> </div> <div class="component component--heading"> <h2 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Product manager vs. product owner </h2> </div> <div class="component component--textblock "> <p>Whether or not a team is adhering to a certain agile practice (and which one), can further muddy the waters when it comes to what a product manager does. For instance, if a team is practicing <a data-event="clicked" data-uuid="2b4f9e4f-bc0" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="scrum" data-label-english="scrum" href="/agile/scrum">scrum</a>, then they also need to have a product owner.</p> </div> <div class="component component--image"> <img id="e2c1349d" alt="A product manager and product owner collaborate using sticky notes and pens | Atlassian Agile Coach" class="component__image" src="https://wac-cdn.atlassian.com/dam/jcr:0603c50e-4b2a-49a2-9c0b-57bdc1c31d78/illustrations-meeples-Meeple%20Scenes-Collaborative-3700x2309.png?cdnVersion=2449" loading="lazy" /> </div> <div class="component component--textblock "> <p>While a product manager defines the direction of the product through research, vision-setting, alignment, and prioritization, the product owner should work more closely with the development team to execute against the goals that the product manager helps to define.</p> <p>Here’s how that tends to break out:</p> <p>Involved in day-to-day activities</p> <table align="left" border="1" cellpadding="1" cellspacing="1" style="width:100%;"> <thead> <tr> <th scope="col" style="text-align: left;"><strong>Product Manager</strong></th> <th scope="col" style="text-align: left;"><strong>Product Owner</strong></th> </tr> </thead> <tbody> <tr> <td style="text-align: left;"> <p>Works with outside stakeholders</p> </td> <td> <p>Works with internal stakeholders</p> </td> </tr> <tr> <td> <p>Helps to define the product vision</p> </td> <td> <p>Helps teams execute on a shared vision</p> </td> </tr> <tr> <td> <p>Outlines what success looks like</p> </td> <td> <p>Outlines the plan for achieving success</p> </td> </tr> <tr> <td> <p>Owns vision, marketing, ROI</p> </td> <td> <p>Owns team backlog and fulfillment work</p> </td> </tr> <tr> <td> <p>Works at a conceptual level</p> </td> <td> <p>Involved in day-to-day activities</p> </td> </tr> </tbody> </table> <p> </p> </div> <div class="component component--textblock "> <p>But responsibilities can shift a bit when team makeups and practices shift. For instance, if the team isn’t doing Scrum (say, they’re doing <a data-event="clicked" data-uuid="29c685a9-080" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="kanban" data-label-english="kanban" href="/agile/kanban">kanban</a> or something else), the product manager might end up doing the prioritization for the development team and play a larger role in making sure everyone is on the same page. On the other hand, if the team is doing Scrum, but doesn’t have a product manager, then the product owner often ends up taking on some of the product manager’s responsibilities.</p> <p>All of this can get really murky really quickly, which is why teams have to be careful to clearly define responsibilities, or they can risk falling into the old ways of building software, where one group writes the requirements and throws it over the fence for another group to build. When this happens expectations get misaligned, time gets wasted, and teams run the risk of creating products or features that don’t satisfy customer needs.</p> </div> <div class="component component--heading"> <h2 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Best practices and tips for being a great product manager </h2> </div> <div class="component component--textblock "> <p>Just as there isn’t only one kind of team, one of the most exciting aspects of the product manager role is that there isn’t only one way to do it. During the last two decades, the craft has exploded both in popularity and approach. Unlike designers who have successfully segmented themselves into interaction designers, graphic designers, motion designers, and so on, product managers, as a whole, are still wrestling with how to label their different strengths.</p> <p>To complicate matters, people are only <a data-event="clicked" data-uuid="91f4963e-920" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="beginning to pursue product management " data-label-english="beginning to pursue product management " href="/agile/product-management">beginning to pursue product management </a>as their intended discipline. Where older generations “fell into product management” from engineering, design, finance, or marketing, younger generations are starting their careers with product management in mind.</p> <p>That said, there are a handful of skills and practices that any good product manager will need to develop.</p> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Prioritize ruthlessly </h3> </div> <div class="component component--textblock "> <p>A colleague recently likened product management to being a politician. It’s not far off. The product manager and the politician both get an allotted amount of resources. Each role requires the practitioner to make the best use of those resources to achieve a larger goal, knowing that he or she will never be able to satisfy everyone’s needs.</p> <p>At any one time, the product manager might have to decide between a feature that might make one big customer happy but upset 100 smaller customers; maintaining a product’s status quo or steering it in a new direction to expand its reach and align with larger business goals; or whether to focus on the bright and shiny or the boring and important.</p> <p>Clearly understanding the costs and benefits of each choice guides the product manager toward the right decision.</p> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Know the lay of the land </h3> </div> <div class="component component--textblock "> <p>Product managers need to know the lay of the land better than anyone else. They very rarely start with a clean slate. More than likely, product managers are dropped into something that already has momentum. If they start executing without taking the time to get their bearings, they’ll make bad decisions.</p> <p>Good product managers pump the brakes and start by asking questions. If you’re just starting a product management job, take the first couple of months to talk to as many customers as you can. Talk to as many internal stakeholders as you can. Understand the business model. Understand the history. Understand how different people are influenced. Understand how decisions are made. Only then, can you start making a few decisions of your own.</p> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Empower your team to make their own decisions </h3> </div> <div class="component component--textblock "> <p>Product managers can’t make every decision. Believe me. I’ve tried. At the end of the day, I nearly always have unread messages. I’m often double and triple booked. And I could spend all day answering questions and never finish.</p> <p>But touching every decision isn’t the product manager's job—at least it shouldn’t be. One of the keys to great product management is empowering your team to make their own decisions by creating a shared brain—or a way of making decisions and a set of criteria for escalating them. When someone asks a product manager a question about a decision they could have made themselves, nine times out of 10 it’s because that person doesn’t have enough context to make the decision themselves. Great product managers build that context.</p> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Learn to influence without authority </h3> </div> <div class="component component--textblock "> <p>I know a junior product manager that is nearly universally respected by her team even though initially many of its members would have traded her in for a more seasoned leader given the choice. How did she change their minds? She took each person on the 30-person team out for coffee and listened to them.</p> <p>Influence comes in many forms. Listening to people and understanding how they’re influenced is the first part. Figuring out how to get them on board with your point of view is the second. Becoming a great storyteller—even when you don’t have any data to back up your point—will take you a long way. Some people won’t be convinced until they see you do the work. Understanding which levers to pull with which person is the key to leading without any direct authority.</p> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Develop a thick skin </h3> </div> <div class="component component--textblock "> <p>Making tradeoffs will inevitably make people unhappy. The trick is to first make the right tradeoffs, and then be able to explain why you made the decision you did. If you’re good at explaining your decision, someone can still not like it, but more often than not, they’ll respect the way you made it. And even if they don’t, great product managers figure out a way to deal with it.</p> </div> <div class="component component--heading"> <h2 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Great product managers </h2> </div> <div class="component component--textblock "> <p>For me, the really great product managers are one in a million. They’re the people who can do all of the above and set incredible product visions. It’s the rare breed that’s forward-thinking, highly influential, and can walk people through the rationale behind a decision and convince them—even without data. People like Steve Jobs and Elon Musk come to mind.</p> <p>We idolize these people, in part, because it’s satisfying to put a face and a name on a big accomplishment. But 99 percent of the time, great products aren’t made by a single great thinker. They’re made by teams of good people doing really good work. The job of the product manager is to develop his or her unique way of guiding that work.</p> </div> <div class="component component--heading"> <h3 class="fnt-wt font-wt- fnt-mg font-mgn- fnt-ln font-lnh- heading" > Related resources </h3> </div> <div class="component component--textblock component--text-block-white"> <ul> <li><a data-event="clicked" data-uuid="6d6d9da7-b00" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Project Management Resources" data-label-english="Project Management Resources" href="/project-management">Project Management Resources</a> <ul> <li><a data-event="clicked" data-uuid="6d6d9da7-b01" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Project Execution Resources" data-label-english="Project Execution Resources" href="/project-management/project-execution">Project Execution Resources</a></li> <li><a data-event="clicked" data-uuid="6d6d9da7-b02" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Product Launch Resources" data-label-english="Product Launch Resources" href="/project-management/build-launch-products-services">Product Launch Resources</a></li> <li><a data-event="clicked" data-uuid="6d6d9da7-b03" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Project Management Go-To-Market Strategies" data-label-english="Project Management Go-To-Market Strategies" href="/project-management/go-to-market-strategy">Project Management Go-To-Market Strategies</a></li> <li><a data-event="clicked" data-uuid="6d6d9da7-b04" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Resource Management Resources" data-label-english="Resource Management Resources" href="/project-management/resource-management">Resource Management Resources</a></li> <li><a data-event="clicked" data-uuid="6d6d9da7-b05" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Task-Tracking Resources" data-label-english="Task-Tracking Resources" href="/project-management/task-tracking">Task-Tracking Resources</a></li> <li><a data-event="clicked" data-uuid="6d6d9da7-b06" data-event-component="linkButton" data-event-container="textBlock" data-schema-version="1" data-product-key="jiraSoftware" data-label="Software Project Management" data-label-english="Software Project Management" href="/project-management/software-teams">Software Project Management</a></li> </ul> </li> </ul> </div> <div class="article--social"> <div class="imkt-social-buttons-group"> <div class="imkt-social-buttons--heading">Share this article</div> <div class="imkt-social-buttons large"> <ul > <li class="imkt-social-button social-code facebook"> <a target="_blank" rel="noopener noreferrer" href="https://www.facebook.com/dialog/feed?app_id=743864389089816&caption=Find%20out%20what%20every%20%23ProductManager%20needs%20to%20know%20about%20%23analytics%20here%3A&link=http://bit.ly/2lYbK7W&description=The%20data%20we%20glean%20from%20product%20analytics%20tells%20us%20how%20users%20actually%20use%20the%20product.&picture=https://wac-cdn.atlassian.com/dam/jcr:da8ae841-0bd2-43c9-871d-220ccbdc5148/Realtime%20Feedback@2x.png&name=Product%20Manager%3A%20The%20role%20and%20best%20practices%20for%20beginners" title="Share on Facebook" data-uuid="78843154-3526-4a85-9651-efca98a6521d-shareonfacebook" onclick="window.open(this.href,'', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=400,width=600'); 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return false;"></a> </li> </ul> </div> </div> </div> <div class="article--author"> <div class="component component--author--large "> <div class="component--author--large--content"> <div class="component--author--large--content--wrapper--picture"> <img class="component--author--large--content--picture--image" src="https://wac-cdn.atlassian.com/dam/jcr:ddddc7cb-e739-48ca-b7e0-df5d0fea2385/image-20210412-185857%20(1).png?cdnVersion=2449" loading="lazy" alt="Sherif Mansour"> </div> <div class="component--author--large--content--wrapper"> <div class="component--author--large--content--wrapper--name"> Sherif Mansour </div> <div class="component--author--large--content--wrapper--description"> <p>Sherif Mansour has been in software development for over 20 years. He is currently a Distinguished Product Manager for Atlassian. As a long-tenured Atlassian, he has responsible for Confluence, trying to solve problems across all of Atlassian’s cloud products and establishing a new product incubator inside Atlassian. Sherif also played a key role in developing new products at Atlassian such as Stride, Team Calendars and Confluence Questions. Today, he leads product strategy for Atlassian’s newest product, Team Central. 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