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IEEE Style Guide - IEEE Brand Experience

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<li id="menu-item-1412" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1412"><a href="https://brand-experience.ieee.org/contact/corporate-communications-brand-marketing/public-visibility/">Public visibility</a></li> </ul> </li> </ul> </li> </ul></div> </div> </div> <!-- sidebar navigation ends here --> </div> </div> </div> </header> <div class="page-wrapper"><!-- page wrapper --> <!-- header wrapper --> <div class="header-wrapper fixed-header"> <header id="header" class="header-corporate header-12"> </header> </div> <!-- end header wrapper --> <section class="page-top page-header-2 hide-title"> <div class="container"> <div class="row"> <div class="col-lg-12"> <div class=""> <h1 class="page-title">IEEE Style Guide</h1> </div> </div> </div> </div> </section> <div id="main" class="column1 boxed"><!-- main --> <div class="container"> <div class="row main-content-wrap"> <!-- main content --> <div class="main-content col-lg-12"> <!-- Flexy Breadcrumb --> <div 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wpb_row row top-row vc_custom_1510901202248 text-left wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f"><div class="vc_column_container col-md-3"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1512056602952 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Digital Guidelines</strong></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1510901085678 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <div id="ccchildpages-1" class="ccchildpages simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-581 page_item_has_children"><a href="https://brand-experience.ieee.org/guidelines/digital/mobileapp-and-responsive-design-guidelines/">Mobile/App and Responsive Design Guidelines</a></li> <li class="page_item page-item-584 page_item_has_children"><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/">Other Site Management Guidelines</a></li> <li class="page_item page-item-1549 page_item_has_children current_page_item"><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/" aria-current="page">IEEE Style Guide</a></li> <li class="page_item page-item-2727"><a href="https://brand-experience.ieee.org/guidelines/digital/site-registration-form/">IEEE Website and Social Media Site Registration Form</a></li></ul></div> </div> </div> </div></div><div class="vc_column_container col-md-9"><div class="wpb_wrapper vc_column-inner"><div class="vc_row wpb_row vc_inner row"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h1 style="color: #0b5172" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>IEEE Style Guide</strong></h1> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>The IEEE Digital Style Guide offers an overview of digital-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE digital sites.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <section class="vc_do_toggle toggle "><label>Site Manager Responsibilities and Site Administration</label><div class="toggle-content"><p><strong><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/site-manager-responsibilities-administration/">Review all site manager and administration responsibilities</a><br /> </strong></p> <ul> <li>Role of webmaster/manager</li> <li>Communication with the Experience Design Team</li> <li>Authentication/single-sign-on</li> <li>Launching new sites or updates</li> <li>Decommissioning or migrating a site</li> <li>Partnering with external vendors</li> <li>Ethical practices for user research</li> <li>Ongoing site monitoring <br /> </div></section></li> </ul> <section class="vc_do_toggle toggle "><label>Usability and Accessibility</label><div class="toggle-content"><p><strong><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/usability-and-accessibility/">Learn why usability and accessibility plays such a big role in developing the IEEE style guide </a><br /> </strong></p> <ul> <li>Main principles</li> <li>Usability</li> <li>Accessibility <br /> </div></section></li> </ul> <section class="vc_do_toggle toggle "><label>Global Page Elements and Branding Requirements</label><div class="toggle-content"><p><strong><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/global-page-element-and-branding-requirements/">Review all global page elements and brand requirements<br /> </a></strong></p> <ul> <li>Enterprise-wide meta-navigation</li> <li>IEEE Favicon</li> <li>Headers</li> <li>Footers</li> <li>Home page content layout best practices</li> <li>Search tools</li> <li>Sample wireframes</li> <li>Policy adherence</li> <li>Template and site evaluation <br /> </div></section></li> </ul> <section class="vc_do_toggle toggle "><label>Content</label><div class="toggle-content"><p><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/content/"><strong>Review all content guidelines </strong></a></p> <ul> <li>References to IEEE: branding, tone, and voice</li> <li>IEEE style conventions and grammar</li> <li>Amount of content</li> <li>Timeliness of content</li> <li>Copy width</li> <li>Legal considerations</li> <li>Page layout and formatting</li> <li>Content writing strategies</li> <li>Metadata and Search engine optimization (SEO)</li> <li>URL and file naming</li> <li>Forms</li> <li>Advertising<br /> </div></section></li> </ul> <section class="vc_do_toggle toggle "><label>Branding &amp; Visual Elements</label><div class="toggle-content"><p><strong><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/branding-visual-elements/">Learn about all IEEE branding and visual elements</a><br /> </strong></p> <ul> <li>Importance of consistency</li> <li>Color palette</li> <li>Colors and accessibility</li> <li>Imagery</li> <li>Typography</li> <li>Wedge design</li> <li>How to use the letters I-E-E-E when designing <br /> </div></section></li> </ul> <section class="vc_do_toggle toggle "><label>Images and Multimedia</label><div class="toggle-content"><p><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/images-and-multimedia/"><strong>Review all images and multimedia guidelines </strong></a></p> <ul> <li>Images within content</li> <li>Image formats, compression, and naming</li> <li>Size and quality</li> <li>Alternative text</li> <li>IEEE Master Brand as an image</li> <li>Multimedia and interactivity</li> <li>Usability and accessibility guidelines for multimedia</li> <li>Legal considerations <br /> </div></section></li> </ul> <section class="vc_do_toggle toggle "><label>Navigation &amp; Linking</label><div class="toggle-content"><p><a href="https://brand-experience.ieee.org/guidelines/digital/style-guide/navigation-linking/"><strong>Review all navigation and linking guidelines</strong></a></p> <ul> <li>Main navigation</li> <li>Left navigation</li> <li>Right navigation</li> <li>Breadcrumb navigation</li> <li>Links within page content</li> <li>Within-page links</li> <li>Linking to external content</li> <li>Redirects</li> <li>Supporting files <br /> </div></section></li> </ul> </div> </div> </div></div></div></div></div></div> </div> </div> </article> </div> </div><!-- end main content --> </div> </div> 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