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Case Study: Oviva Multisite - multilingual and market-specific
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current_page_parent"> <a class="menu-link" href="https://bleech.de/en/blog/" > <span class="menu-link-text">Blog</span> </a> </li> <li class="menu-item menu-item menu-item-type-post_type menu-item-object-page"> <a class="menu-link menu-link--button" href="https://bleech.de/en/contact/" > <span class="menu-link-text">Contact</span> </a> </li> <li class="menu-item menu-item--lang"> <ul> <li class="wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-list-horizontal"> <a href="https://bleech.de/work/oviva/" class="wpml-ls-link">DE</a> </li> <li class="wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-item-legacy-list-horizontal"> <a href="https://bleech.de/en/work/oviva/" class="wpml-ls-link">EN</a> </li> </ul> </li> </ul> </div> </div> </div> </nav> </header> <main id="mainContent" class="mainContent" aria-label="Content"> <article class="post themeLight"> <header class="post-header"> <div class="flyntComponent" is="flynt-block-project-header"> <div class="header themeReset header--hasFeaturedImage"> <div class="container centerMaxWidthContainer"> <div class="content"> <p class="subline textBrand"> <span class="post-category"> Our Work </span> </p> <h1 class="textAccent">Oviva Multisite – multilingual and market-specific</h1> </div> <div class="excerpt"> <p class="p-large">Launch of a multipage solution that automatically directs visitors to the appropriate market-specific website and language.</p> </div> </div> </div> <div class="featuredImage centerContentMaxWidthLarge"> <figure class="figure"> <img class="post-image figure-image lazyload" src="https://bleech.de/wp-content/uploads/resized/2023/03/Oviva-Homepage-Hero-Image-1-1440x936-c-default.jpeg" srcset="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0nMTQ0MCcgaGVpZ2h0PSc5MzYnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" data-srcset=" https://bleech.de/wp-content/uploads/resized/2023/03/Oviva-Homepage-Hero-Image-1-2390x1554-c-default.jpeg 2390w, https://bleech.de/wp-content/uploads/resized/2023/03/Oviva-Homepage-Hero-Image-1-1440x936-c-default.jpeg 1440w, https://bleech.de/wp-content/uploads/resized/2023/03/Oviva-Homepage-Hero-Image-1-1080x702-c-default.jpeg 1080w, https://bleech.de/wp-content/uploads/resized/2023/03/Oviva-Homepage-Hero-Image-1-720x468-c-default.jpeg 720w" data-sizes="auto" alt=""> <img class="post-logo figure-logo lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0nNTAwJyBoZWlnaHQ9JzMyNScgeG1sbnM9J2h0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnJz48L3N2Zz4=" data-src="https://bleech.de/wp-content/uploads/2023/03/Oviva-Logo-Turquise.svg" style="--project-logos-size: 41" alt="Oviva Multisite – multilingual and market-specific"> </figure> </div> </div> </header> <section class="post-main"> <p>At first glance, the <a href="https://oviva.com/de/de/" target="_blank" rel="noreferrer noopener">Oviva</a> website appears to be a classic corporate website. In the background, however, there is a well thought-out system that displays the appropriate website depending on where it is accessed.</p> <h2 class="wp-block-heading">Market-specific requirements</h2> <p>Founded in 2014, the Swiss health start-up helps people to live healthier and happier by offering app-guided therapy to change eating and lifestyle habits. The costs for the program can be covered by health insurances.</p> <p>Oviva’s therapy offer is available in Germany, Switzerland, France and the UK. However, as health systems differ from country to country, <strong>country-specific information</strong> is provided. The website for the Swiss market even has to cover three <strong>languages</strong>: German, French and English.</p> <h2 class="wp-block-heading">Design and architecture seamlessly integrated</h2> <p>After intensive deliberations on the best possible site architecture, a <strong>WordPress multisite</strong> was created with a code structure and design all in one.</p> <p>The site is built with our <a href="https://bleech.de/en/services/management-with-flynt/">starter theme Flynt</a>, which is based on a component-based approach. Components are blocks that can be inserted and moved around among each other as desired.</p> <p>The <strong>components</strong> for Oviva only have to be developed once and can be used as desired on all websites. Components that are not relevant for certain markets can be excluded from use. The advantage of the multisite solution is that the backend of each website is built in the same way – this makes the work easier for content managers, as they only need to familiarise themselves with one system.</p> <div class="flyntBlockImage flyntComponent componentSpacing flyntComponent--sizeWide "> <div class="container"> <figure class="figure figure--alignCenter"> <img decoding="async" class="figure-image lazyload" src="https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-1080x0-c-default.png" srcset="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0nMTA4MCcgaGVpZ2h0PSc2MDcnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" data-srcset=" https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-1972x0-c-default.png 1972w, https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-1416x0-c-default.png 1416w, https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-1356x0-c-default.png 1356w, https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-1080x0-c-default.png 1080w, https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-750x0-c-default.png 750w, https://bleech.de/wp-content/uploads/resized/2023/03/oviva-smartphone-5-375x0-c-default.png 375w" data-sizes="auto" alt="Three mobile phones that show the homepage of oviva pages."> <figcaption class="figure-caption"> <p></p> </figcaption> </figure> </div> </div> <h2 class="wp-block-heading">GeoIP-based redirection</h2> <p>Our goal was to create a website solution that would automatically take visitors to the appropriate market-specific page (Switzerland, Germany, France and the UK). Visitors accessing the website from another country should be directed to a <a href="https://oviva.com/global/de/" target="_blank" rel="noreferrer noopener">trilingual global page</a>.</p> <p>We solved this requirement by initially <strong>redirecting to the market-specific page using GeoIP</strong>. The system determines the IP address of the visitor and displays the corresponding website. If visitors access the website (and allow cookies), they will be redirected directly to the previously visited market and language.</p> <h2 class="wp-block-heading">Careful planning pays off</h2> <p>The result of our collaboration with Oviva is not simply the creation of several independent websites, but the <strong>development of a holistic solution</strong>. The advantage of the multisite website is also that it makes <a href="https://bleech.de/en/services/support/">further support</a> more efficient and cost-effective. The intensive preparatory work of all teams has paid off and we are looking forward to further cooperation!</p> </section> </article> <div class="flyntComponent componentSpacing themeLight component--lottie" is="flynt-block-cta" > <div class="centerMaxWidthContainer"> <div class="box box--center"> <div class="box-inner box-inner--image box-inner--imageLeft"> <div class="media media--lottie figure--alignTop"> <div class="lottie lottie--left" style="--animation-scale-left: 1.25" data-lottie-path="https://bleech.de/wp-content/uploads/2022/02/data.json" data-lottie-loop="false" data-lottie-speed="1"></div> </div> </div> <div class="box-inner box-inner--content"> <h2><span class="textAccent">Realize My<br /> Website Experience</span></h2> <p><a class="button button--ghost" href="https://bleech.de/en/contact/">Contact Us</a></p> </div> <div class="box-inner box-inner--image box-inner--imageRight"> <div class="media media--lottie figure--alignCenter"> <div class="lottie lottie--right" style="--animation-scale-right: 1.25" data-lottie-path="https://bleech.de/wp-content/uploads/2022/02/data-1.json" data-lottie-loop="false" data-lottie-speed="1"></div> </div> </div> </div> </div> </div> <div class="flyntComponent" is="flynt-slider-projects"> <div class="flyntComponent componentSpacing " is="flynt-slider-posts"> <script type="application/json">{"options":{"a11y":{"nextSlideMessage":"Next Slide","prevSlideMessage":"Previous Slide","firstSlideMessage":"This is the first slide","lastSlideMessage":"This is the last slide","paginationBulletMessage":"Go to slide {{index}}"},"theme":"","postsHeading":"h3","autoplay":false,"autoplaySpeed":4000}}</script> <div class="centerMaxWidthContainer"> <div class="preContent preContent-small"> <div class="preContent-column"><h2>Our Work.</h2> </div><div class="preContent-column"> <p>See tangible results of our work with key partner highlights and notable case studies.</p> </div> </div> </div> <div class="container-rightEdge 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