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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=49591bc5-4003-4ad6-90fb-7bd31a76959a' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=49591bc5-4003-4ad6-90fb-7bd31a76959a' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/?hl=zh_CN'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='7409980242580309208' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html?hl=zh_CN' itemprop='url' title='Rich Results expands for Question & Answer pages'> Rich Results expands for Question & Answer pages </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期一, 十二月 03, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> People come to Google seeking information about all kinds of questions.<br /> Frequently, the information they're looking for is on sites where users ask and answer each other's questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC_VGazoyJSQ4OhfbCVp27gYUfsyvd0sqoZKqQmoK4sD-PBw-1PaboG1yWOWmqQujfokH82SXcWDnaZloEMaPBDYOFhhMxVmNBanoh-Pa76gMzCok7Ri0M_SwrY_6sEEI79ZsH/s1600/Screen+Shot+2018-10-23+at+3.31.54+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="694" data-original-width="772" height="572" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC_VGazoyJSQ4OhfbCVp27gYUfsyvd0sqoZKqQmoK4sD-PBw-1PaboG1yWOWmqQujfokH82SXcWDnaZloEMaPBDYOFhhMxVmNBanoh-Pa76gMzCok7Ri0M_SwrY_6sEEI79ZsH/s640/Screen+Shot+2018-10-23+at+3.31.54+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><span id="docs-internal-guid-a4c057f9-7fff-def7-f41d-b541bb22e438"></span><br /> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span id="docs-internal-guid-2dcc5f42-7fff-d9e0-ef2b-9151c87e6fe4"><span style="background-color: white; color: #333333; font-family: Roboto; font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A screenshot of an example search result for a page titled “How do I remove a cable that is stuck in a USB port” with a list of the top answers from the page.</span></span></div> <span id="docs-internal-guid-a4c057f9-7fff-def7-f41d-b541bb22e438"> </span></td></tr> </tbody></table> In order to help users better identify which search results may give the best information about their question, we have developed a new rich result type for question and answer sites. Search results for eligible Q&A pages display a preview of the top answers. This new presentation helps site owners reach the right users for their content and helps users get the relevant information about their questions faster.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogv6oR00NIhi7YJrjf5OXBjk7TCIS7briYBl-iyZl-rnrayQqiumYaR2hY-BRnpi71yzm-AMUvvMkKKz4Y9TcoN4c1LT7uPG5ojyBlj5ic9TVYfGAkoOcgDIiVp4vkbKAHQd5/s1600/Screen+Shot+2018-11-09+at+11.15.43+AM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="700" data-original-width="866" height="515" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogv6oR00NIhi7YJrjf5OXBjk7TCIS7briYBl-iyZl-rnrayQqiumYaR2hY-BRnpi71yzm-AMUvvMkKKz4Y9TcoN4c1LT7uPG5ojyBlj5ic9TVYfGAkoOcgDIiVp4vkbKAHQd5/s640/Screen+Shot+2018-11-09+at+11.15.43+AM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><span id="docs-internal-guid-ecb3f9d5-7fff-a0b3-c1fa-b64cca5371d1"><span style="background-color: white; color: #333333; font-family: "roboto"; font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;">A screenshot of an example search result for a page titled “Why do touchscreens sometimes register a touch when ...” with a preview of the top answers from the page.</span></span></td></tr> </tbody></table> <br /> To be eligible for this feature, <a href="https://developers.google.com/search/docs/data-types/qapage">add Q&A structured data</a> to your pages with Q&A content. Be sure to use the <a href="https://search.google.com/structured-data/testing-tool/">Structured Data Testing Tool</a> to see if your page is eligible and to preview the appearance in search results. You can also check out Search Console to see <a href="https://support.google.com/webmasters/answer/7552505">aggregate stats and markup error examples</a>. The <a href="https://support.google.com/webmasters/answer/7576553">Performance report</a> also tells you which queries show your Q&A Rich Result in Search results, and how these change over time.<br /> If you have any questions, ask us in the <a href="https://g.co/webmasterhelpforum">Webmaster Help Forum</a> or reach out on <a href="https://twitter.com/googlewmc/">Twitter</a>!<br /> <span class="byline-author">Posted by Kayla Hanson, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> People come to Google seeking information about all kinds of questions.<br /> Frequently, the information they're looking for is on sites where users ask and answer each other's questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC_VGazoyJSQ4OhfbCVp27gYUfsyvd0sqoZKqQmoK4sD-PBw-1PaboG1yWOWmqQujfokH82SXcWDnaZloEMaPBDYOFhhMxVmNBanoh-Pa76gMzCok7Ri0M_SwrY_6sEEI79ZsH/s1600/Screen+Shot+2018-10-23+at+3.31.54+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="694" data-original-width="772" height="572" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC_VGazoyJSQ4OhfbCVp27gYUfsyvd0sqoZKqQmoK4sD-PBw-1PaboG1yWOWmqQujfokH82SXcWDnaZloEMaPBDYOFhhMxVmNBanoh-Pa76gMzCok7Ri0M_SwrY_6sEEI79ZsH/s640/Screen+Shot+2018-10-23+at+3.31.54+PM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><span id="docs-internal-guid-a4c057f9-7fff-def7-f41d-b541bb22e438"></span><br /> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span id="docs-internal-guid-2dcc5f42-7fff-d9e0-ef2b-9151c87e6fe4"><span style="background-color: white; color: #333333; font-family: Roboto; font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A screenshot of an example search result for a page titled “How do I remove a cable that is stuck in a USB port” with a list of the top answers from the page.</span></span></div> <span id="docs-internal-guid-a4c057f9-7fff-def7-f41d-b541bb22e438"> </span></td></tr> </tbody></table> In order to help users better identify which search results may give the best information about their question, we have developed a new rich result type for question and answer sites. Search results for eligible Q&A pages display a preview of the top answers. This new presentation helps site owners reach the right users for their content and helps users get the relevant information about their questions faster.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogv6oR00NIhi7YJrjf5OXBjk7TCIS7briYBl-iyZl-rnrayQqiumYaR2hY-BRnpi71yzm-AMUvvMkKKz4Y9TcoN4c1LT7uPG5ojyBlj5ic9TVYfGAkoOcgDIiVp4vkbKAHQd5/s1600/Screen+Shot+2018-11-09+at+11.15.43+AM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="700" data-original-width="866" height="515" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogv6oR00NIhi7YJrjf5OXBjk7TCIS7briYBl-iyZl-rnrayQqiumYaR2hY-BRnpi71yzm-AMUvvMkKKz4Y9TcoN4c1LT7uPG5ojyBlj5ic9TVYfGAkoOcgDIiVp4vkbKAHQd5/s640/Screen+Shot+2018-11-09+at+11.15.43+AM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><span id="docs-internal-guid-ecb3f9d5-7fff-a0b3-c1fa-b64cca5371d1"><span style="background-color: white; color: #333333; font-family: "roboto"; font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;">A screenshot of an example search result for a page titled “Why do touchscreens sometimes register a touch when ...” with a preview of the top answers from the page.</span></span></td></tr> </tbody></table> <br /> To be eligible for this feature, <a href="https://developers.google.com/search/docs/data-types/qapage">add Q&A structured data</a> to your pages with Q&A content. Be sure to use the <a href="https://search.google.com/structured-data/testing-tool/">Structured Data Testing Tool</a> to see if your page is eligible and to preview the appearance in search results. You can also check out Search Console to see <a href="https://support.google.com/webmasters/answer/7552505">aggregate stats and markup error examples</a>. The <a href="https://support.google.com/webmasters/answer/7576553">Performance report</a> also tells you which queries show your Q&A Rich Result in Search results, and how these change over time.<br /> If you have any questions, ask us in the <a href="https://g.co/webmasterhelpforum">Webmaster Help Forum</a> or reach out on <a href="https://twitter.com/googlewmc/">Twitter</a>!<br /> <span class="byline-author">Posted by Kayla Hanson, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Rich Results expands for Question & Answer pages&url=https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签： </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=zh_CN' rel='tag'> rich cards </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=zh_CN' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results?hl=zh_CN' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=zh_CN' rel='tag'> structured data </a> </span> </div> </div> </div> <div class='post' data-id='1734004352681646654' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html?hl=zh_CN' itemprop='url' title='Send your recipes to the Google Assistant'> Send your recipes to the Google Assistant </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期四, 五月 03, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://www.blog.google/products/assistant/cooking-with-the-assistant-google-home-your-secret-ingredient/">Last year</a>, we launched Google Home with recipe guidance, providing users with step-by-step instructions for cooking recipes. With more people using Google Home every day, we're publishing new guidelines so your recipes can support this voice guided experience. You may receive traffic from more sources, since users can now discover your recipes through the Google Assistant on Google Home. The <a href="https://developers.google.com/search/docs/data-types/recipe#recipe_properties">updated structured data properties</a> provide users with more information about your recipe, resulting in higher quality traffic to your site. <br /> <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/GdVGynGWQ2Y" width="560"></iframe> <br /> <h2> Updated recipe properties to help users find your recipes</h2> We updated our <a href="https://developers.google.com/search/docs/data-types/recipe">recipe developer documentation</a> to help users find your recipes and experience them with Google Search and the Google Assistant on Google Home. This will enable more potential traffic to your site. To ensure that users can access your recipe in more ways, we need more information about your recipe. We now recommend the following properties: <br /> <ul> <li><strong>Videos: </strong>Show users how to make the dish by adding a <code>video </code>array </li> <li><strong>Category</strong>: Tell users the type of meal or course of the dish (for example, "dinner", "dessert", "entree") </li> <li><strong>Cuisine: </strong>Specify the region associated with your recipe (for example, "Mediterranean", "American", "Cantonese") </li> <li><strong>Keywords</strong>: Add other terms for your recipe such as the season ("summer"), the holiday ("Halloween", "Diwali"), the special event ("wedding", "birthday"), or other descriptors ("quick", "budget", "authentic")</li> </ul> We also added more guidance for <code>recipeInstructions</code>. You can specify each step of the recipe with the <code>HowToStep </code>property, and sections of steps with the <code>HowToSection</code> property. <br /> <h2> Add recipe instructions and ingredients for the Google Assistant</h2> We now require the <code>recipeIngredient</code> and <code>recipeInstructions</code> properties if you want to support the Google Assistant on Google Home. Adding these properties can make your recipe eligible for integration with the Google Assistant, enabling more users to discover your recipes. If your recipe doesn't have these properties, it won't be eligible for guidance with the Google Assistant, but it can still be eligible to appear in Search results. <br /> For more information, visit our <a href="https://developers.google.com/search/docs/data-types/recipe">Recipe developer documentation</a>. If you have questions about the feature, please ask us in the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Help Forum</a>. <br /> <br /> <span class="byline-author">Posted by Earl J. Wagner, Software Engineer</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://www.blog.google/products/assistant/cooking-with-the-assistant-google-home-your-secret-ingredient/">Last year</a>, we launched Google Home with recipe guidance, providing users with step-by-step instructions for cooking recipes. With more people using Google Home every day, we're publishing new guidelines so your recipes can support this voice guided experience. You may receive traffic from more sources, since users can now discover your recipes through the Google Assistant on Google Home. The <a href="https://developers.google.com/search/docs/data-types/recipe#recipe_properties">updated structured data properties</a> provide users with more information about your recipe, resulting in higher quality traffic to your site. <br /> <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/GdVGynGWQ2Y" width="560"></iframe> <br /> <h2> Updated recipe properties to help users find your recipes</h2> We updated our <a href="https://developers.google.com/search/docs/data-types/recipe">recipe developer documentation</a> to help users find your recipes and experience them with Google Search and the Google Assistant on Google Home. This will enable more potential traffic to your site. To ensure that users can access your recipe in more ways, we need more information about your recipe. We now recommend the following properties: <br /> <ul> <li><strong>Videos: </strong>Show users how to make the dish by adding a <code>video </code>array </li> <li><strong>Category</strong>: Tell users the type of meal or course of the dish (for example, "dinner", "dessert", "entree") </li> <li><strong>Cuisine: </strong>Specify the region associated with your recipe (for example, "Mediterranean", "American", "Cantonese") </li> <li><strong>Keywords</strong>: Add other terms for your recipe such as the season ("summer"), the holiday ("Halloween", "Diwali"), the special event ("wedding", "birthday"), or other descriptors ("quick", "budget", "authentic")</li> </ul> We also added more guidance for <code>recipeInstructions</code>. You can specify each step of the recipe with the <code>HowToStep </code>property, and sections of steps with the <code>HowToSection</code> property. <br /> <h2> Add recipe instructions and ingredients for the Google Assistant</h2> We now require the <code>recipeIngredient</code> and <code>recipeInstructions</code> properties if you want to support the Google Assistant on Google Home. Adding these properties can make your recipe eligible for integration with the Google Assistant, enabling more users to discover your recipes. If your recipe doesn't have these properties, it won't be eligible for guidance with the Google Assistant, but it can still be eligible to appear in Search results. <br /> For more information, visit our <a href="https://developers.google.com/search/docs/data-types/recipe">Recipe developer documentation</a>. If you have questions about the feature, please ask us in the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Help Forum</a>. <br /> <br /> <span class="byline-author">Posted by Earl J. Wagner, Software Engineer</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Send your recipes to the Google Assistant&url=https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签： </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/Google%20Assistant?hl=zh_CN' rel='tag'> Google Assistant </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/recipes?hl=zh_CN' rel='tag'> recipes </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=zh_CN' rel='tag'> rich cards </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=zh_CN' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=zh_CN' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=zh_CN' rel='tag'> webmaster guidelines </a> </span> </div> </div> </div> <div class='post' data-id='3216449440194311736' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/04/we-updated-our-job-posting-guidelines.html?hl=zh_CN' itemprop='url' title='We updated our job posting guidelines'> We updated our job posting guidelines </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期五, 四月 27, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p> Last year, we launched <a href="https://jobs.google.com/about/">job search on Google</a> to connect more people with jobs. When you provide <a href="https://developers.google.com/search/docs/data-types/job-posting#JobPosting-definition">Job Posting structured data</a>, it helps drive more relevant traffic to your page by connecting job seekers with your content. To ensure that job seekers are getting the best possible experience, it's important to follow our <a href="https://developers.google.com/search/docs/data-types/job-posting#guidelines">Job Posting guidelines</a>. <p> We've recently made some changes to our <a href="https://developers.google.com/search/docs/data-types/job-posting">Job Posting guidelines</a> to help improve the job seeker experience. </p><ul> <li>Remove expired jobs <li>Place structured data on the job's detail page <li>Make sure all job details are present in the job description</li></ul> <h2>Remove expired jobs</h2> <p> When job seekers put in effort to find a job and apply, it can be very discouraging to discover that the job that they wanted is no longer available. Sometimes, job seekers only discover that the job posting is expired after deciding to apply for the job. Removing expired jobs from your site may drive more traffic because job seekers are more confident when jobs that they visit on your site are still open for application. For more information on how to remove a job posting, see <a href="https://developers.google.com/search/docs/data-types/job-posting#remove-job-postings">Remove a job posting</a>. </p> <p> <br> </p> <h2>Place structured data on the job's detail page </h2> <p> Job seekers find it confusing when they land on a list of jobs instead of the specific job's detail page. To fix this, put structured data on the most detailed leaf page possible. Don't add structured data to pages intended to present a list of jobs (for example, search result pages) and only add it to the most specific page describing a single job with its relevant details. </p> <h2>Make sure all job details are present in the job description</h2> <p> We've also noticed that some sites include information in the <code>JobPosting</code> structured data that is not present anywhere in the job posting. Job seekers are confused when the job details they see in Google Search don't match the job description page. Make sure that the information in the <code>JobPosting</code> structured data always matches what's on the job posting page. Here are some examples: </p><ul> <li>If you add salary information to the structured data, then also add it to the job posting. Both salary figures should match. <li>The location in the structured data should match the location in the job posting. <br> </li></ul> <p> Providing structured data content that is consistent with the content of the job posting pages not only helps job seekers find the exact job that they were looking for, but may also drive more relevant traffic to your job postings and therefore increase the chances of finding the right candidates for your jobs.<br> </p> <p> If your site violates the <a href="https://developers.google.com/search/docs/data-types/job-posting#guidelines">Job Posting guidelines</a> (including the guidelines in this blog post), we may take <a href="https://support.google.com/webmasters/answer/2604824">manual action</a> against your site and it may not be eligible for display in the jobs experience on Google Search. You can submit a <a href="https://support.google.com/webmasters/answer/35843?hl=en">reconsideration request</a> to let us know that you have fixed the problem(s) identified in the manual action notification. If your request is approved, the manual action will be removed from your site or page. </p> <p> For more information, visit our <a href="https://developers.google.com/search/docs/data-types/job-posting">Job Posting developer documentation</a> and our <a href="https://productforums.google.com/forum/#!topic/webmasters/3cgW2pvS93o">JobPosting FAQ</a>. </p> <span class="byline-author">Posted by Anouar Bendahou, Trust & Safety Search Team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p> Last year, we launched <a href="https://jobs.google.com/about/">job search on Google</a> to connect more people with jobs. When you provide <a href="https://developers.google.com/search/docs/data-types/job-posting#JobPosting-definition">Job Posting structured data</a>, it helps drive more relevant traffic to your page by connecting job seekers with your content. To ensure that job seekers are getting the best possible experience, it's important to follow our <a href="https://developers.google.com/search/docs/data-types/job-posting#guidelines">Job Posting guidelines</a>. <p> We've recently made some changes to our <a href="https://developers.google.com/search/docs/data-types/job-posting">Job Posting guidelines</a> to help improve the job seeker experience. </p><ul> <li>Remove expired jobs <li>Place structured data on the job's detail page <li>Make sure all job details are present in the job description</li></ul> <h2>Remove expired jobs</h2> <p> When job seekers put in effort to find a job and apply, it can be very discouraging to discover that the job that they wanted is no longer available. Sometimes, job seekers only discover that the job posting is expired after deciding to apply for the job. Removing expired jobs from your site may drive more traffic because job seekers are more confident when jobs that they visit on your site are still open for application. For more information on how to remove a job posting, see <a href="https://developers.google.com/search/docs/data-types/job-posting#remove-job-postings">Remove a job posting</a>. </p> <p> <br> </p> <h2>Place structured data on the job's detail page </h2> <p> Job seekers find it confusing when they land on a list of jobs instead of the specific job's detail page. To fix this, put structured data on the most detailed leaf page possible. Don't add structured data to pages intended to present a list of jobs (for example, search result pages) and only add it to the most specific page describing a single job with its relevant details. </p> <h2>Make sure all job details are present in the job description</h2> <p> We've also noticed that some sites include information in the <code>JobPosting</code> structured data that is not present anywhere in the job posting. Job seekers are confused when the job details they see in Google Search don't match the job description page. Make sure that the information in the <code>JobPosting</code> structured data always matches what's on the job posting page. Here are some examples: </p><ul> <li>If you add salary information to the structured data, then also add it to the job posting. Both salary figures should match. <li>The location in the structured data should match the location in the job posting. <br> </li></ul> <p> Providing structured data content that is consistent with the content of the job posting pages not only helps job seekers find the exact job that they were looking for, but may also drive more relevant traffic to your job postings and therefore increase the chances of finding the right candidates for your jobs.<br> </p> <p> If your site violates the <a href="https://developers.google.com/search/docs/data-types/job-posting#guidelines">Job Posting guidelines</a> (including the guidelines in this blog post), we may take <a href="https://support.google.com/webmasters/answer/2604824">manual action</a> against your site and it may not be eligible for display in the jobs experience on Google Search. You can submit a <a href="https://support.google.com/webmasters/answer/35843?hl=en">reconsideration request</a> to let us know that you have fixed the problem(s) identified in the manual action notification. If your request is approved, the manual action will be removed from your site or page. </p> <p> For more information, visit our <a href="https://developers.google.com/search/docs/data-types/job-posting">Job Posting developer documentation</a> and our <a href="https://productforums.google.com/forum/#!topic/webmasters/3cgW2pvS93o">JobPosting FAQ</a>. </p> <span class="byline-author">Posted by Anouar Bendahou, Trust & Safety Search Team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:We updated our job posting guidelines&url=https://webmasters.googleblog.com/2018/04/we-updated-our-job-posting-guidelines.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/04/we-updated-our-job-posting-guidelines.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/04/we-updated-our-job-posting-guidelines.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签： </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/job%20search?hl=zh_CN' rel='tag'> job search </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=zh_CN' rel='tag'> rich cards </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=zh_CN' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results?hl=zh_CN' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/sitemaps?hl=zh_CN' rel='tag'> sitemaps </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=zh_CN' rel='tag'> structured data </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=zh_CN' rel='tag'> webmaster guidelines </a> </span> </div> </div> </div> <div class='post' data-id='4104461644038344640' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2017/12/rich-results-tester.html?hl=zh_CN' itemprop='url' title='Introducing Rich Results & the Rich Results Testing Tool'> Introducing Rich Results & the Rich Results Testing Tool </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期二, 十二月 19, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p><a href="https://webmasters.googleblog.com/2009/05/introducing-rich-snippets.html">Over the years</a>, the different ways you can choose to highlight your website's content in search has grown dramatically. In the past, we've called these rich snippets, rich cards, or enriched results. Going forward - to simplify the terminology -  our documentation will use the name "rich results" for all of them. Additionally, we're introducing a <a href="https://search.google.com/test/rich-results">new rich results testing tool</a> to make diagnosing your pages' structured data easier.</p> <p>The new testing tool focuses on the structured data types that are eligible to be shown as rich results. It allows you to test all data sources on your pages, such as JSON-LD (which we recommend), Microdata, or RDFa. The new tool provides a more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content. The tests for Recipes, Jobs, Movies, and Courses are currently supported -- but this is just a first step, we plan on expanding over time.</p> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv55zwhRjRPwwyflIduGrTGWoXpaVlFtsd5NgJfLuxv2WnhjBpXV74M5Ri2bQQtZHz-7IElsVm4JNygSbPpal7KDxaKceJ4HChGLglul6DqjOd0X9lz4ivRDbcCCQGY7uK7IFx/s1600/kahhhhhhhhhhnn.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1330" data-original-width="825" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv55zwhRjRPwwyflIduGrTGWoXpaVlFtsd5NgJfLuxv2WnhjBpXV74M5Ri2bQQtZHz-7IElsVm4JNygSbPpal7KDxaKceJ4HChGLglul6DqjOd0X9lz4ivRDbcCCQGY7uK7IFx/s400/kahhhhhhhhhhnn.png" width="248" /></a></div> <p>Testing a page is easy: just open the <a href="https://search.google.com/test/rich-results">testing tool</a>, enter a URL, and review the output. If there are issues, the tool will highlight the invalid code in the page source. If you're working with others on this page, the share-icon on the bottom-right lets you do that quickly. You can also use preview button to view all the different rich results the page is eligible for. And … once you're happy with the result, use Submit To Google to fetch & index this page for search. </p> <p>Want to get started with <strike>rich snippets</strike> rich results? Check out our <a href="https://developers.google.com/search/docs/guides/search-gallery">guides for marking up your content</a>. Feel free to drop by our <a href="https://support.google.com/webmasters/go/community">Webmaster Help forums</a> should you have any questions or get stuck; the awesome experts there can often help resolve issues and give you tips in no time!</p> <br> <span class="byline-author">Posted by Shachar Pooyae, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p><a href="https://webmasters.googleblog.com/2009/05/introducing-rich-snippets.html">Over the years</a>, the different ways you can choose to highlight your website's content in search has grown dramatically. In the past, we've called these rich snippets, rich cards, or enriched results. Going forward - to simplify the terminology -  our documentation will use the name "rich results" for all of them. Additionally, we're introducing a <a href="https://search.google.com/test/rich-results">new rich results testing tool</a> to make diagnosing your pages' structured data easier.</p> <p>The new testing tool focuses on the structured data types that are eligible to be shown as rich results. It allows you to test all data sources on your pages, such as JSON-LD (which we recommend), Microdata, or RDFa. The new tool provides a more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content. The tests for Recipes, Jobs, Movies, and Courses are currently supported -- but this is just a first step, we plan on expanding over time.</p> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv55zwhRjRPwwyflIduGrTGWoXpaVlFtsd5NgJfLuxv2WnhjBpXV74M5Ri2bQQtZHz-7IElsVm4JNygSbPpal7KDxaKceJ4HChGLglul6DqjOd0X9lz4ivRDbcCCQGY7uK7IFx/s1600/kahhhhhhhhhhnn.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1330" data-original-width="825" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv55zwhRjRPwwyflIduGrTGWoXpaVlFtsd5NgJfLuxv2WnhjBpXV74M5Ri2bQQtZHz-7IElsVm4JNygSbPpal7KDxaKceJ4HChGLglul6DqjOd0X9lz4ivRDbcCCQGY7uK7IFx/s400/kahhhhhhhhhhnn.png" width="248" /></a></div> <p>Testing a page is easy: just open the <a href="https://search.google.com/test/rich-results">testing tool</a>, enter a URL, and review the output. If there are issues, the tool will highlight the invalid code in the page source. If you're working with others on this page, the share-icon on the bottom-right lets you do that quickly. You can also use preview button to view all the different rich results the page is eligible for. And … once you're happy with the result, use Submit To Google to fetch & index this page for search. </p> <p>Want to get started with <strike>rich snippets</strike> rich results? Check out our <a href="https://developers.google.com/search/docs/guides/search-gallery">guides for marking up your content</a>. Feel free to drop by our <a href="https://support.google.com/webmasters/go/community">Webmaster Help forums</a> should you have any questions or get stuck; the awesome experts there can often help resolve issues and give you tips in no time!</p> <br> <span class="byline-author">Posted by Shachar Pooyae, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Introducing Rich Results & the Rich Results Testing Tool&url=https://webmasters.googleblog.com/2017/12/rich-results-tester.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2017/12/rich-results-tester.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2017/12/rich-results-tester.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签： </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=zh_CN' rel='tag'> rich cards </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=zh_CN' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=zh_CN' rel='tag'> structured data </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=zh_CN' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='6564854437761627791' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2017/11/a-reminder-about-event-markup.html?hl=zh_CN' itemprop='url' title='A reminder about “event” markup'> A reminder about “event” markup </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期一, 十一月 27, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p>Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added <a href="https://developers.google.com/search/docs/data-types/events">additional clarification</a>.</p> <p>So, what’s the problem?</p> <p>We’ve seen a number of  publishers in the coupons/vouchers space use the “event” markup to describe their offers. And as much as using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers events or “saleEvents”. Using <a href="https://developers.google.com/search/docs/data-types/events">Event markup</a> to describe something that is not an event creates a bad user experience, by triggering a rich result for something that will happen at a particular time, despite no actual event being present.</p> <p>Here are some examples to illustrate the issue:</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbNCdLMI5pUkShA-dyx50jtJ8aMcA63_7oeTTdD8MXiu8H77Pv1_saGCpYxHc3vzOp9li_sXUdGbyYFMrs7dL9bACUWXtm_oCCD0gvJSLQ4_xjoYLVCNh36RYbi2kCpLFCy-_J/s1600/nope-nope-nope.png" imageanchor="1" ><img border="0" data-original-height="107" data-original-width="623" height="69" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbNCdLMI5pUkShA-dyx50jtJ8aMcA63_7oeTTdD8MXiu8H77Pv1_saGCpYxHc3vzOp9li_sXUdGbyYFMrs7dL9bACUWXtm_oCCD0gvJSLQ4_xjoYLVCNh36RYbi2kCpLFCy-_J/s400/nope-nope-nope.png" width="400" /></a> </p> <p>Since this creates a misleading user experience, we may take manual action on such cases. In case your website is affected by such a manual action, you will find a notification in your Search Console account. If a manual action is taken, it can result in structured data markup for the whole site not being used for search results.  </p> <p>While we’re specifically highlighting coupons and vouchers in this blogpost, this applies to all other non-event items being annotated with “event” markup as well -- or, really, for applying a type of markup to something other than the type of thing it is meant to describe.</p> <p>For more information, please visit our <a href="https://developers.google.com/search/docs/data-types/events">developer documentation</a> or stop by our <a href="https://support.google.com/webmasters/go/community">Webmaster Forum</a> in case you have additional questions!</p> <br> <span class="byline-author">Posted by Sven Naumann, Trust & Safety Search Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p>Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added <a href="https://developers.google.com/search/docs/data-types/events">additional clarification</a>.</p> <p>So, what’s the problem?</p> <p>We’ve seen a number of  publishers in the coupons/vouchers space use the “event” markup to describe their offers. And as much as using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers events or “saleEvents”. Using <a href="https://developers.google.com/search/docs/data-types/events">Event markup</a> to describe something that is not an event creates a bad user experience, by triggering a rich result for something that will happen at a particular time, despite no actual event being present.</p> <p>Here are some examples to illustrate the issue:</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbNCdLMI5pUkShA-dyx50jtJ8aMcA63_7oeTTdD8MXiu8H77Pv1_saGCpYxHc3vzOp9li_sXUdGbyYFMrs7dL9bACUWXtm_oCCD0gvJSLQ4_xjoYLVCNh36RYbi2kCpLFCy-_J/s1600/nope-nope-nope.png" imageanchor="1" ><img border="0" data-original-height="107" data-original-width="623" height="69" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbNCdLMI5pUkShA-dyx50jtJ8aMcA63_7oeTTdD8MXiu8H77Pv1_saGCpYxHc3vzOp9li_sXUdGbyYFMrs7dL9bACUWXtm_oCCD0gvJSLQ4_xjoYLVCNh36RYbi2kCpLFCy-_J/s400/nope-nope-nope.png" width="400" /></a> </p> <p>Since this creates a misleading user experience, we may take manual action on such cases. In case your website is affected by such a manual action, you will find a notification in your Search Console account. If a manual action is taken, it can result in structured data markup for the whole site not being used for search results.  </p> <p>While we’re specifically highlighting coupons and vouchers in this blogpost, this applies to all other non-event items being annotated with “event” markup as well -- or, really, for applying a type of markup to something other than the type of thing it is meant to describe.</p> <p>For more information, please visit our <a href="https://developers.google.com/search/docs/data-types/events">developer documentation</a> or stop by our <a href="https://support.google.com/webmasters/go/community">Webmaster Forum</a> in case you have additional questions!</p> <br> <span class="byline-author">Posted by Sven Naumann, Trust & Safety Search Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:A reminder about “event” markup&url=https://webmasters.googleblog.com/2017/11/a-reminder-about-event-markup.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2017/11/a-reminder-about-event-markup.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2017/11/a-reminder-about-event-markup.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签： </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=zh_CN' rel='tag'> rich cards </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=zh_CN' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results?hl=zh_CN' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=zh_CN' rel='tag'> structured data </a> </span> </div> </div> </div> <div class='post' data-id='2168173033727260447' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2016/11/rich-cards-expands-to-more-verticals.html?hl=zh_CN' itemprop='url' title='Rich Cards expands to more verticals'> Rich Cards expands to more verticals </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期一, 十一月 21, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p>At Google I/O in May, we <a href="https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html">launched Rich Cards</a> for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: <a href="https://developers.google.com/search/docs/data-types/local-businesses#restaurant-lists">Local restaurants</a> and <a href="https://developers.google.com/search/docs/data-types/courses">Online courses</a>. </p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihjaSDbFTfa7RuXyHlDOr9Vg2_ugYCjI1aITyRiFebh0C_E3ZSWmGinDmclOnNI5znhnbI3FL2edckpZSCUe1pLpWtnxRMQQXQs-sFW8RcEqkjkWRSOYqS106SaOckhO3SQsmV/s1600/card-numero-one.png" imageanchor="1" ><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihjaSDbFTfa7RuXyHlDOr9Vg2_ugYCjI1aITyRiFebh0C_E3ZSWmGinDmclOnNI5znhnbI3FL2edckpZSCUe1pLpWtnxRMQQXQs-sFW8RcEqkjkWRSOYqS106SaOckhO3SQsmV/s400/card1.png" width="230" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFB5f6Al5cqAsqTD0w3eFrwOtL5JO3Kc0AMflOwcFMG4p4GCLF7WVGVoRcsm1ljX1EovSyGvXwPYYwY1U7re6eN6gDsZVwkznr3xU8mTSwL77zdheC-qsWIlEynXBxA3va6c_w/s1600/a-card-too.png" imageanchor="1" ><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFB5f6Al5cqAsqTD0w3eFrwOtL5JO3Kc0AMflOwcFMG4p4GCLF7WVGVoRcsm1ljX1EovSyGvXwPYYwY1U7re6eN6gDsZVwkznr3xU8mTSwL77zdheC-qsWIlEynXBxA3va6c_w/s400/card2.png" width="231" /></a> </p> <p>Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results are presented in new UIs, like carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses</p> <p>By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL.</p> <p>If you have a site that contains local restaurant information or offers online courses, check out our developer docs to start building Rich Cards in the <a href="https://developers.google.com/search/docs/data-types/local-businesses#restaurant-lists">Local restaurant</a> and <a href="https://developers.google.com/search/docs/data-types/courses">Online courses</a> verticals.</p> <p>While AMP HTML is not required for <a href="https://developers.google.com/search/docs/data-types/local-businesses#restaurant-lists">Local restaurant</a> pages and Online Courses rich cards, AMP provides Google Search users with a consistently fast experience, so we recommend that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site. </p> <p> <img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKjj0-R0Op4x_vuzIg9bCEdZ9gwgf0gjS4-bZEx1qrVYpk78hEjI_ZR8tiIi7NQZygJD85euwOCmCRfQCS99-jF5h6B-PwnrLlMh3mmJOwvqzTqI2LoWvI_b5qKeuA4n4xderC/s400/card-swoop-swoop.gif" width="226" /> </p> <p>Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to swipe between pages within your site. </p> <p>Check out our <a href="https://developers.google.com/search/docs/guides/use-AMP-HTML">developer site</a> for implementation details. </p> <p>To make it easier for you to create Rich Cards, we made some changes in our tools:</p> <ul><li>The <a href="https://search.google.com/structured-data/testing-tool/u/0/">Structured Data Testing Tool</a> displays markup errors and a preview card for Local restaurant content as it might appear on Search. </li> <li>The <a href="https://www.google.com/webmasters/tools/rich-cards">Rich Cards report</a> in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup. </li> <li>The <a href="https://search.google.com/search-console/amp">AMP Test</a> helps validate AMP pages as well as mark up on the page.</li></ul> <p><b>What’s next?</b></p> <p>We are actively experimenting with new verticals globally to provide more opportunities for you to display richer previews of your content. </p> <p>If you have questions, find us in the <a href="https://productforums.google.com/forum/#!categories/webmasters/structured-data">dedicated Structured data section</a> of our forum, <a href="https://twitter.com/googlewmc">on Twitter</a> or <a href="https://plus.google.com/+GoogleWebmasters/">on Google+</a>.</p> <br> <span class="byline-author">Post by Stacie Chan, Global Product Partnerships</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p>At Google I/O in May, we <a href="https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html">launched Rich Cards</a> for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: <a href="https://developers.google.com/search/docs/data-types/local-businesses#restaurant-lists">Local restaurants</a> and <a href="https://developers.google.com/search/docs/data-types/courses">Online courses</a>. </p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihjaSDbFTfa7RuXyHlDOr9Vg2_ugYCjI1aITyRiFebh0C_E3ZSWmGinDmclOnNI5znhnbI3FL2edckpZSCUe1pLpWtnxRMQQXQs-sFW8RcEqkjkWRSOYqS106SaOckhO3SQsmV/s1600/card-numero-one.png" imageanchor="1" ><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihjaSDbFTfa7RuXyHlDOr9Vg2_ugYCjI1aITyRiFebh0C_E3ZSWmGinDmclOnNI5znhnbI3FL2edckpZSCUe1pLpWtnxRMQQXQs-sFW8RcEqkjkWRSOYqS106SaOckhO3SQsmV/s400/card1.png" width="230" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFB5f6Al5cqAsqTD0w3eFrwOtL5JO3Kc0AMflOwcFMG4p4GCLF7WVGVoRcsm1ljX1EovSyGvXwPYYwY1U7re6eN6gDsZVwkznr3xU8mTSwL77zdheC-qsWIlEynXBxA3va6c_w/s1600/a-card-too.png" imageanchor="1" ><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFB5f6Al5cqAsqTD0w3eFrwOtL5JO3Kc0AMflOwcFMG4p4GCLF7WVGVoRcsm1ljX1EovSyGvXwPYYwY1U7re6eN6gDsZVwkznr3xU8mTSwL77zdheC-qsWIlEynXBxA3va6c_w/s400/card2.png" width="231" /></a> </p> <p>Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results are presented in new UIs, like carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses</p> <p>By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL.</p> <p>If you have a site that contains local restaurant information or offers online courses, check out our developer docs to start building Rich Cards in the <a href="https://developers.google.com/search/docs/data-types/local-businesses#restaurant-lists">Local restaurant</a> and <a href="https://developers.google.com/search/docs/data-types/courses">Online courses</a> verticals.</p> <p>While AMP HTML is not required for <a href="https://developers.google.com/search/docs/data-types/local-businesses#restaurant-lists">Local restaurant</a> pages and Online Courses rich cards, AMP provides Google Search users with a consistently fast experience, so we recommend that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site. </p> <p> <img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKjj0-R0Op4x_vuzIg9bCEdZ9gwgf0gjS4-bZEx1qrVYpk78hEjI_ZR8tiIi7NQZygJD85euwOCmCRfQCS99-jF5h6B-PwnrLlMh3mmJOwvqzTqI2LoWvI_b5qKeuA4n4xderC/s400/card-swoop-swoop.gif" width="226" /> </p> <p>Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to swipe between pages within your site. </p> <p>Check out our <a href="https://developers.google.com/search/docs/guides/use-AMP-HTML">developer site</a> for implementation details. </p> <p>To make it easier for you to create Rich Cards, we made some changes in our tools:</p> <ul><li>The <a href="https://search.google.com/structured-data/testing-tool/u/0/">Structured Data Testing Tool</a> displays markup errors and a preview card for Local restaurant content as it might appear on Search. </li> <li>The <a href="https://www.google.com/webmasters/tools/rich-cards">Rich Cards report</a> in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup. </li> <li>The <a href="https://search.google.com/search-console/amp">AMP Test</a> helps validate AMP pages as well as mark up on the page.</li></ul> <p><b>What’s next?</b></p> <p>We are actively experimenting with new verticals globally to provide more opportunities for you to display richer previews of your content. </p> <p>If you have questions, find us in the <a href="https://productforums.google.com/forum/#!categories/webmasters/structured-data">dedicated Structured data section</a> of our forum, <a href="https://twitter.com/googlewmc">on Twitter</a> or <a href="https://plus.google.com/+GoogleWebmasters/">on Google+</a>.</p> <br> <span class="byline-author">Post by Stacie Chan, Global Product Partnerships</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Rich Cards expands to more verticals&url=https://webmasters.googleblog.com/2016/11/rich-cards-expands-to-more-verticals.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2016/11/rich-cards-expands-to-more-verticals.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2016/11/rich-cards-expands-to-more-verticals.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签： </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/AMP?hl=zh_CN' rel='tag'> AMP </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=zh_CN' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=zh_CN' rel='tag'> rich cards </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results?hl=zh_CN' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=zh_CN' rel='tag'> structured data </a> </span> </div> </div> </div> <div class='post' data-id='3051166576676008495' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html?hl=zh_CN' itemprop='url' title='Introducing Rich Cards'> Introducing Rich Cards </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期二, 五月 17, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p>Update March 28, 2017: <b>Expanding Rich Cards globally</b><br /><br /> In 2016, we launched rich cards in the US, creating a new way for site owners to present previews of their content on the Search results page. Starting today, sites all over the world can now build rich cards across Google Search. <br /><br /> By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through recipes in the UK from sites like BBC Good Food or browse movies in Mexico from Cinepapaya or view restaurants in Germany from Prinz.de. Also, rich cards support the AMP format. So if you build AMP pages, users will be able to swipe near instantly from page to page. <br /><br />- </p> <div> Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.</div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWUOB-2gKuqBGKh4BJnxDtLaLa3Zd7sT7O7vEAGNUd1qMU8xdMyqmTYBkRXgK9JhRS9oHAi6Rz1-YXCzaI2P4X7-Ihc0lZZtD5Mmr7ZBns6MnkIuk1ibT8Dc0uzqeE2dqVhllI/s1600/rich-result-evolution.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWUOB-2gKuqBGKh4BJnxDtLaLa3Zd7sT7O7vEAGNUd1qMU8xdMyqmTYBkRXgK9JhRS9oHAi6Rz1-YXCzaI2P4X7-Ihc0lZZtD5Mmr7ZBns6MnkIuk1ibT8Dc0uzqeE2dqVhllI/s640/rich-result-evolution.png" /></a></div> <i>Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.</i><br /> <div> For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.</div> We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.<br /> We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.<br /> <br /> <div> <b>Explore rich card types and identify where your content fits</b></div> Browse the <a href="https://developers.google.com/search/docs/guides/search-gallery">new gallery</a> with screenshots and code samples of each markup type.<br /> <div> <b>Test and tweak your markup</b></div> We strongly recommend using JSON-LD in your implementation. <br /> <ul> <li>Find out <a href="https://developers.google.com/search/docs/guides/mark-up-content">which fields are essential</a> to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.</li> <li>See a preview in the <a href="https://search.google.com/structured-data/testing-tool">revamped Structured Data Testing Tool</a> of how the rich card might appear in Search (currently available for recipes and movies).</li> <li>Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jcnXDAriG2ih4dg3Fz8wLyljvUjHBJ6h9iAXhQLx2VRYCi1rowIkrClndGNeopc_ABJTGMmZMQG6EU1zk-XzzoMN0ZhYPYSeBmMbVi4cFscUgVZBOleQqKFllPZxk8Lzt7df/s1600/structured-data-testing-tool.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jcnXDAriG2ih4dg3Fz8wLyljvUjHBJ6h9iAXhQLx2VRYCi1rowIkrClndGNeopc_ABJTGMmZMQG6EU1zk-XzzoMN0ZhYPYSeBmMbVi4cFscUgVZBOleQqKFllPZxk8Lzt7df/s640/structured-data-testing-tool.png" /></a></div> <br /> <div> <b>Keep track of coverage and debug errors</b></div> Check how many of your rich cards are indexed in the <a href="https://www.google.com/webmasters/tools/rich-cards">new Search Console Rich Cards report</a>. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LN799JOH0W8IsiUat1YlJv_0n9tmXsNuGBG6LQ3tE_TW1YJY3X4m6l0P9vncwsm568v55IbYmY_6qhkAd9pSNmtwHv9pgfBxKFVNulOnT0KP9iIIAfN436Tjb-Xc8JYmpv8Y/s1600/rich-card-errors.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LN799JOH0W8IsiUat1YlJv_0n9tmXsNuGBG6LQ3tE_TW1YJY3X4m6l0P9vncwsm568v55IbYmY_6qhkAd9pSNmtwHv9pgfBxKFVNulOnT0KP9iIIAfN436Tjb-Xc8JYmpv8Y/s640/rich-card-errors.png" /></a></div> <ul> <li>Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.</li> <li><a href="https://support.google.com/sites/answer/100283">Submit a sitemap</a> to help us discover all your marked-up content.</li> </ul> <div> <b>Find opportunities for growth</b></div> In the Rich Cards report, you'll see which cards can be enhanced by marking up additional fields. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYHnhrkYdmB_c_PnCwi5cbVUbF9IflmoL9TXH7EfasTMRZvDnX9ilhUNBrLS10wJdSmjCLl5TYTqmD6k42Oo7SQIMT_PayC-hLKPMUi_XGV202NElbJhTZpp-PFCcym_RpU0CP/s1600/enhanceable-rich-cards.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYHnhrkYdmB_c_PnCwi5cbVUbF9IflmoL9TXH7EfasTMRZvDnX9ilhUNBrLS10wJdSmjCLl5TYTqmD6k42Oo7SQIMT_PayC-hLKPMUi_XGV202NElbJhTZpp-PFCcym_RpU0CP/s640/enhanceable-rich-cards.png" /></a></div> <br /> <div> <b>Monitor performance</b></div> A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both. <br /> <br /> <br /> <div> <b>Q:</b> Can I keep my existing rich snippets markup?</div> <b>A:</b> Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.<br /> <br /> <div> <b>Q:</b> What about the Structured Data report in Search Console?</div> <b>A:</b> The Structured Data report will continue to show only <a href="https://support.google.com/webmasters/answer/2650907">top-level entities</a> for the existing rich snippets (Product, Recipe, Review, Event, SoftwareApplication, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the Structured Data report into the Rich Card report.<br /> <br /> <div> <b>Q:</b> What if I use the wrong markup?</div> <b>A:</b> Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.<br /> Learn more about rich cards in the <a href="https://events.google.com/io2016/schedule?sid=8f9c1403-0cef-e511-a517-00155d5066d7#day2/8f9c1403-0cef-e511-a517-00155d5066d7">Search and the mobile content ecosystem</a> session at Google I/O (watch the <a href="https://www.youtube.com/watch?v=xeGzQhAU2XI">recording on YouTube</a>) or in our <a href="https://developers.google.com/search/docs/guides/search-features">developer documentation</a>. If you have more questions, find us in the <a href="https://productforums.google.com/forum/#!categories/webmasters/structured-data">dedicated Structured data section</a> of our forum, <a href="https://twitter.com/googlewmc">on Twitter</a> or <a href="https://plus.google.com/+GoogleWebmasters/">on Google+</a>.<br /><br /> <span class="byline-author">Posted by Na'ama Zohary, Search Console Team, and Elliott Ng, Product Management Director, Search Ecosystem</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p>Update March 28, 2017: <b>Expanding Rich Cards globally</b><br /><br /> In 2016, we launched rich cards in the US, creating a new way for site owners to present previews of their content on the Search results page. Starting today, sites all over the world can now build rich cards across Google Search. <br /><br /> By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through recipes in the UK from sites like BBC Good Food or browse movies in Mexico from Cinepapaya or view restaurants in Germany from Prinz.de. Also, rich cards support the AMP format. So if you build AMP pages, users will be able to swipe near instantly from page to page. <br /><br />- </p> <div> Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.</div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWUOB-2gKuqBGKh4BJnxDtLaLa3Zd7sT7O7vEAGNUd1qMU8xdMyqmTYBkRXgK9JhRS9oHAi6Rz1-YXCzaI2P4X7-Ihc0lZZtD5Mmr7ZBns6MnkIuk1ibT8Dc0uzqeE2dqVhllI/s1600/rich-result-evolution.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWUOB-2gKuqBGKh4BJnxDtLaLa3Zd7sT7O7vEAGNUd1qMU8xdMyqmTYBkRXgK9JhRS9oHAi6Rz1-YXCzaI2P4X7-Ihc0lZZtD5Mmr7ZBns6MnkIuk1ibT8Dc0uzqeE2dqVhllI/s640/rich-result-evolution.png" /></a></div> <i>Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.</i><br /> <div> For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.</div> We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.<br /> We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.<br /> <br /> <div> <b>Explore rich card types and identify where your content fits</b></div> Browse the <a href="https://developers.google.com/search/docs/guides/search-gallery">new gallery</a> with screenshots and code samples of each markup type.<br /> <div> <b>Test and tweak your markup</b></div> We strongly recommend using JSON-LD in your implementation. <br /> <ul> <li>Find out <a href="https://developers.google.com/search/docs/guides/mark-up-content">which fields are essential</a> to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.</li> <li>See a preview in the <a href="https://search.google.com/structured-data/testing-tool">revamped Structured Data Testing Tool</a> of how the rich card might appear in Search (currently available for recipes and movies).</li> <li>Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jcnXDAriG2ih4dg3Fz8wLyljvUjHBJ6h9iAXhQLx2VRYCi1rowIkrClndGNeopc_ABJTGMmZMQG6EU1zk-XzzoMN0ZhYPYSeBmMbVi4cFscUgVZBOleQqKFllPZxk8Lzt7df/s1600/structured-data-testing-tool.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jcnXDAriG2ih4dg3Fz8wLyljvUjHBJ6h9iAXhQLx2VRYCi1rowIkrClndGNeopc_ABJTGMmZMQG6EU1zk-XzzoMN0ZhYPYSeBmMbVi4cFscUgVZBOleQqKFllPZxk8Lzt7df/s640/structured-data-testing-tool.png" /></a></div> <br /> <div> <b>Keep track of coverage and debug errors</b></div> Check how many of your rich cards are indexed in the <a href="https://www.google.com/webmasters/tools/rich-cards">new Search Console Rich Cards report</a>. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LN799JOH0W8IsiUat1YlJv_0n9tmXsNuGBG6LQ3tE_TW1YJY3X4m6l0P9vncwsm568v55IbYmY_6qhkAd9pSNmtwHv9pgfBxKFVNulOnT0KP9iIIAfN436Tjb-Xc8JYmpv8Y/s1600/rich-card-errors.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LN799JOH0W8IsiUat1YlJv_0n9tmXsNuGBG6LQ3tE_TW1YJY3X4m6l0P9vncwsm568v55IbYmY_6qhkAd9pSNmtwHv9pgfBxKFVNulOnT0KP9iIIAfN436Tjb-Xc8JYmpv8Y/s640/rich-card-errors.png" /></a></div> <ul> <li>Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.</li> <li><a href="https://support.google.com/sites/answer/100283">Submit a sitemap</a> to help us discover all your marked-up content.</li> </ul> <div> <b>Find opportunities for growth</b></div> In the Rich Cards report, you'll see which cards can be enhanced by marking up additional fields. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYHnhrkYdmB_c_PnCwi5cbVUbF9IflmoL9TXH7EfasTMRZvDnX9ilhUNBrLS10wJdSmjCLl5TYTqmD6k42Oo7SQIMT_PayC-hLKPMUi_XGV202NElbJhTZpp-PFCcym_RpU0CP/s1600/enhanceable-rich-cards.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYHnhrkYdmB_c_PnCwi5cbVUbF9IflmoL9TXH7EfasTMRZvDnX9ilhUNBrLS10wJdSmjCLl5TYTqmD6k42Oo7SQIMT_PayC-hLKPMUi_XGV202NElbJhTZpp-PFCcym_RpU0CP/s640/enhanceable-rich-cards.png" /></a></div> <br /> <div> <b>Monitor performance</b></div> A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both. <br /> <br /> <br /> <div> <b>Q:</b> Can I keep my existing rich snippets markup?</div> <b>A:</b> Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.<br /> <br /> <div> <b>Q:</b> What about the Structured Data report in Search Console?</div> <b>A:</b> The Structured Data report will continue to show only <a href="https://support.google.com/webmasters/answer/2650907">top-level entities</a> for the existing rich snippets (Product, Recipe, Review, Event, SoftwareApplication, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the Structured Data report into the Rich Card report.<br /> <br /> <div> <b>Q:</b> What if I use the wrong markup?</div> <b>A:</b> Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.<br /> Learn more about rich cards in the <a href="https://events.google.com/io2016/schedule?sid=8f9c1403-0cef-e511-a517-00155d5066d7#day2/8f9c1403-0cef-e511-a517-00155d5066d7">Search and the mobile content ecosystem</a> session at Google I/O (watch the <a href="https://www.youtube.com/watch?v=xeGzQhAU2XI">recording on YouTube</a>) or in our <a href="https://developers.google.com/search/docs/guides/search-features">developer documentation</a>. If you have more questions, find us in the <a href="https://productforums.google.com/forum/#!categories/webmasters/structured-data">dedicated Structured data section</a> of our forum, <a href="https://twitter.com/googlewmc">on Twitter</a> or <a href="https://plus.google.com/+GoogleWebmasters/">on Google+</a>.<br /><br /> <span class="byline-author">Posted by Na'ama Zohary, Search Console Team, and Elliott Ng, Product Management Director, Search Ecosystem</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Introducing Rich Cards&url=https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' 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<span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hacked%20sites?hl=zh_CN'> hacked sites </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hangout?hl=zh_CN'> hangout </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hreflang?hl=zh_CN'> hreflang </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/https?hl=zh_CN'> https </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/images?hl=zh_CN'> images </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/intermediate?hl=zh_CN'> intermediate </a> <span dir='ltr'> 205 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/interstitials?hl=zh_CN'> interstitials </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/javascript?hl=zh_CN'> javascript </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/job%20search?hl=zh_CN'> job search </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/localization?hl=zh_CN'> localization </a> <span dir='ltr'> 21 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/malware?hl=zh_CN'> malware </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile?hl=zh_CN'> mobile </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile-friendly?hl=zh_CN'> mobile-friendly </a> <span dir='ltr'> 14 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/nohacked?hl=zh_CN'> nohacked </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/performance?hl=zh_CN'> performance </a> <span dir='ltr'> 17 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/product%20expert?hl=zh_CN'> product expert </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/product%20experts?hl=zh_CN'> product experts </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/products%20and%20services?hl=zh_CN'> products and services </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/questions?hl=zh_CN'> questions </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/ranking?hl=zh_CN'> ranking </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/recipes?hl=zh_CN'> recipes </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rendering?hl=zh_CN'> rendering </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Responsive%20Web%20Design?hl=zh_CN'> Responsive Web Design </a> <span dir='ltr'> 3 </span> </li> <li> <span dir='ltr'> rich cards </span> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=zh_CN'> rich results </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20console?hl=zh_CN'> search console </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20for%20beginners?hl=zh_CN'> search for beginners </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20queries?hl=zh_CN'> search queries </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20results?hl=zh_CN'> search results </a> <span dir='ltr'> 140 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/security?hl=zh_CN'> security </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/seo?hl=zh_CN'> seo </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/sitemaps?hl=zh_CN'> sitemaps </a> <span dir='ltr'> 46 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/speed?hl=zh_CN'> speed </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=zh_CN'> structured data </a> <span dir='ltr'> 33 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/summit?hl=zh_CN'> summit </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/TLDs?hl=zh_CN'> TLDs </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/url%20removals?hl=zh_CN'> url removals </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/UX?hl=zh_CN'> UX </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/verification?hl=zh_CN'> verification </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/video?hl=zh_CN'> video </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=zh_CN'> webmaster community </a> <span dir='ltr'> 24 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20forum?hl=zh_CN'> webmaster forum </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=zh_CN'> webmaster guidelines </a> <span dir='ltr'> 57 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=zh_CN'> webmaster tools </a> <span dir='ltr'> 177 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmasters?hl=zh_CN'> webmasters </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/youtube%20channel?hl=zh_CN'> youtube channel </a> <span dir='ltr'> 6 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/?hl=zh_CN'> 2020 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/?hl=zh_CN'> 2019 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/?hl=zh_CN'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/?hl=zh_CN'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=zh_CN'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=zh_CN'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=zh_CN'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=zh_CN'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=zh_CN'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/?hl=zh_CN'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/?hl=zh_CN'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/?hl=zh_CN'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/?hl=zh_CN'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/?hl=zh_CN'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2006/?hl=zh_CN'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2006/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2006/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2006/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> 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