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IDC - Tech Buyer - Home
<!DOCTYPE html> <html lang="en"> <head> <title>IDC - Tech Buyer - Home</title> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:site_name" content="IDC: The premier global market intelligence company"> <meta property="og:type" content="website"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.idc.com", "logo": "https://cdn.idc.com/COMMONS/IMAGES/IDC_LOGO_Google_Search.svg?guid=adca5a4f-ad60-49dd-aa3e-001ad0ce5783" } </script> <meta name="title" content="IDC - Tech Buyer - Home"> <meta name="description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:url" content="https://www.idc.com/eu/research/tech-buyer"> <meta property="og:title" content="IDC - Tech Buyer - Home"> <meta property="og:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="https://www.idc.com/eu/research/tech-buyer"> <meta name="twitter:title" content="IDC - Tech Buyer - Home"> <meta name="twitter:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta name="twitter:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20?v=1"> <link rel="stylesheet" href="https://use.typekit.net/ugz6gqu.css"> <link rel="stylesheet" href="https://cdn.icomoon.io/105419/IDCSUI/style.css?xguvkl"> <link rel="stylesheet" href="https://cdn.idc.com/downloads/shard-ui.min.css?v=1"/> <script> (function () { //embed TrustArc var tag = document.createElement( 'script' ); 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role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-c-suite-subtree" data-icon-before="arrow-head"> <span>C-Suite</span> </a> <ul id="side-content-nav-full-research-c-suite-subtree" role="group" data-header-treeview-level="2" aria-label="C-Suite" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/research/future-ceo"> <span>Future CEO</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/research/ciso-hub"> <span>CISO Hub</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/research/digital-leaders-hub"> <span>Digital Leaders Hub</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/research/retail-hub"> <span>Retail Hub</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/upcoming-events"> <span>Upcoming Events</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/why-attend"> <span>Why Attend</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/for-eu"> <span>For EU</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-full-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blog-idceurope.com/"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-full-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/artificial-intelligence"> <span>Artificial Intelligence</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/emerging-technologies"> <span>Emerging Technologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/futurescape"> <span>Futurescape</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/macroeconomic-center-of-excellence"> <span>Macroeconomic Centre of Excellence</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/security"> <span>Security</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/sustainability"> <span>Sustainability</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/telecoms"> <span>Telecoms</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <main class="idc-main" > <div class="side-content-wrapper grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="side-content-nav-wrapper cell large-2"> <nav data-header-treeview class="side-content-nav" data-skip-link="Section navigation"> <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul 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data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" 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data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-side-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/upcoming-events"> <span>Upcoming Events</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/events/why-attend"> <span>Why Attend</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/for-eu"> <span>For EU</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-side-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/about"> <span>Overview</span> </a> </li> <li role="none" 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aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blog-idceurope.com/"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-side-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/artificial-intelligence"> <span>Artificial Intelligence</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/emerging-technologies"> <span>Emerging Technologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/futurescape"> <span>Futurescape</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/macroeconomic-center-of-excellence"> <span>Macroeconomic Centre of Excellence</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/security"> <span>Security</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/sustainability"> <span>Sustainability</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/eu/resource-center/telecoms"> <span>Telecoms</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="hero grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell medium-7"> <div class="cell-text"> <h1 class="hero-title">Accelerate Digital Outcomes with Trusted Insights</h1> <p class="fs-large">Gain access to expert guidance for technology leaders with our robust leadership and development programs, industry-leading research and advisory services, and objective market data from our global analysts, all with easy, flexible access.</p> </div> <div class="cell-actions"> <a href="/eu/contact?modal=contact-tech_buyer" data-button="primary"> Contact Us </a> </div> </div> <div class="cell cell-image medium-5" data-cell-image-video="video-tech-buyer" data-cell-image-video-enable-focus data-image=" [https://cdn.idc.com/eu/research/tech-buyer/RESOURCES/IMAGES/home/hero-S.png?guid=23e79541-17f5-42e9-ba8a-96981de29b5e, small], [https://cdn.idc.com/eu/research/tech-buyer/RESOURCES/IMAGES/home/hero-M.png?guid=217a6522-eec9-4b11-870d-effc279c285d, medium]"> </div> <div aria-label="Tech Buyer Overview" data-modal="video-tech-buyer" data-modal-iframe-url="https://play.vidyard.com/WNJ1DrvERBtbyU6Hap1voc.html?" data-modal-video data-modal-sharable> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>IDC Technology Buyer Products</h2> </div> </div> <div class="cell"> <ul class="grid-x grid-margin-x grid-margin-y grid-padding-x grid-padding-y"> <li data-clickable class="cell bg-grey medium-6"> <div class="cell-text"> <i data-icon="people-global" data-icon-size="xxl" class="fc-blue"></i> <h3>Research & Advisory</h3> <p class="fs-large">Empower your decisions with the right information at every stage of your digital journey</p> <ul> <li>Align IT Strategy to Meet Goals</li> <li>Meet Company Goals with Results-Driven Solutions</li> <li>Drive Digital Growth with Expert Guidance</li> <li>Make Better Decisions with Better Data</li> </ul> </div> <div class="cell-actions align-right"> <a aria-label="Research & Advisory" href="/eu/research/tech-buyer/research-and-advisory" data-link="primary" data-icon-after="arrow-head">Learn More</a> </div> </li> <li data-clickable class="cell bg-grey medium-6"> <div class="cell-text"> <i data-icon="people-stairs" data-icon-size="xxl" class="fc-blue"></i> <h3>Leadership & Development</h3> <p class="fs-large">Lead your organization and make informed decisions with peer guidance</p> <ul> <li>Develop Optimal Procedures with Business Leaders</li> <li>Advance Your Team with Counsel from Executive Leaders</li> <li>Elevate Company Success from Peer Guidance</li> <li>Make Decisions with Peer Insight</li> </ul> </div> <div class="cell-actions align-right"> <a aria-label="Leadership & Development" href="/eu/research/tech-buyer/leadership-and-development" data-link="primary" data-icon-after="arrow-head">Learn More</a> </div> </li> <li data-clickable class="cell bg-grey medium-6"> <div class="cell-text"> <i data-icon="target-hit" data-icon-size="xxl" class="fc-blue"></i> <h3>Metrics</h3> <p class="fs-large">Drive your company's success with benchmark data, trusted research, and data-driven insights</p> <ul> <li>Position Company Success against Benchmark</li> <li>Use Data-Driven Insights to Align Your Company鈥檚 Positioning with your Goals</li> <li>Industry Research</li> <li>Innovate with Trusted Research</li> <li>Improve Your Vendor Relationships & Contracts with Confidence</li> </ul> </div> <div class="cell-actions align-right"> <a aria-label="Metrics" href="/eu/research/tech-buyer/metrics" data-link="primary" data-icon-after="arrow-head">Learn More</a> </div> </li> <li data-clickable class="cell bg-grey medium-6"> <div class="cell-text"> <i data-icon="people-global" data-icon-size="xxl" class="fc-blue"></i> <h3>Industry</h3> <p class="fs-large">Build a more effective strategy with industry-specific knowledge</p> <ul> <li>Data</li> <li>Optimize IT Strategy with Proven Insights</li> <li>Equip Your Organization with the Latest Research and Trends in your Industry</li> <li>Foster Growth and Innovation with the Latest Industry Research</li> <li>Make Informed Decisions with our Industry Expertise</li> </ul> </div> <div class="cell-actions align-right"> <a aria-label="Industry" href="/research/industry" data-link="primary" data-icon-after="arrow-head">Learn More</a> 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class="grid-x grid-margin-x grid-margin-y"> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Enterprise Technical Debt: Liability or Lever?</h3> <p>This guide outlines the critical steps to turning technical debt into a lever for success</p> <a href="https://www.idc.com/eu/promo/enterprise-technical-debt-liability-or-lever" data-link="primary" data-icon-before="arrow-head"> Get eBook <span class="show-for-sr"> Enterprise Technical Debt: Liability or Lever?</span> </a> </div> </li> <li data-content-listing-results-item data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Procurement Best Practices for Tech Executives</h3> <p>Discover the factors and best practices for effective IT procurement</p> <a href="https://www.idc.com/eu/promo/procurement-best-practices-for-tech-executives" data-link="primary" data-icon-before="arrow-head"> Get eBook <span class="show-for-sr"> Procurement Best Practices for Tech Executives</span> 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