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class="Box-sc-9k7r7d-0 cPhDrT"><div class="Box-sc-9k7r7d-0 OTbXn"><a color="white" font-size="xxs" data-test="login-link" href="https://businessapp.b2b.trustpilot.com/?locale=en-GB&utm_source=businesswebsite&utm_medium=login&utm_campaign=free-signup" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandBusinessNav__LoginLink-sc-1kiswc4-1 rEppz kDZeAm">Log in</a></div><a data-action="signup" data-category="" data-test="signup-link" href="/signup?cta=free-signup_header_home" font-size="small" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 kjcrq kpxZHn">Create free account</a></div></nav></div></div></div><main id="main" class="NewBrandBaseLayout__Main-sc-10jo999-0 botPUS"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 deBqOI"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h4 font-weight="bold" font-size="s" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 itEqvh">Dashboard and Analytics</h4><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Stay on top of your review data</h1><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa">We’ll crunch the numbers behind your reviews, giving you the insights needed to get the most out of your customer feedback and build a customer-centric business.</p><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo?cta=jumbotron_demo_features-dashboards-analytics" font-weight="700" font-size="s" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 Ngvdq hlbAUP">Get a demo</a></span></p></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo?cta=jumbotron_demo_features-dashboards-analytics" font-weight="700" font-size="s" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 Ngvdq hlbAUP">Get a demo</a></span></p></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div><div color="pink-100" class="Box-sc-9k7r7d-0 ColorVariantWrapper__ArrowContainer-sc-1xt4ubz-0 hceaTo bDEtxX"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__Arrow-sc-1xt4ubz-1 kHjyIi jevDhV"></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU fobWfn"><div overflow="hidden" title="Features page: Dashboard Analytics - did you know?" class="Box-sc-9k7r7d-0 ctrDNJ"><div class="Box-sc-9k7r7d-0 jWbEAY"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Did you know?</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Trustpilot gets over 4 million new reviews every month - that’s a lot of content to analyze!</h2></div></div></div></div><div color="pink-100" class="Box-sc-9k7r7d-0 ColorVariantWrapper__ArrowContainer-sc-1xt4ubz-0 cOGPRD bDEtxX"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__Arrow-sc-1xt4ubz-1 kHjyIi jevDhV"></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Dashboard</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Your HQ for review performance</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.</p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU gKUkFG"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Performance Data</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Dig into your review data</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Gauge customer satisfaction in your reviews over time to keep your customers happy. See analytics segmented by review tags to understand performance in areas that best support your business strategy. </p></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Organic Reach</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">See exactly how your reviews impact search</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">View the impressions, position, and click-through rate your business profile page gets in Google results, and track changes over time. Get the full picture on how your customers find you by viewing the top search terms used.</p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU gKUkFG"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Trustpilot Analytics</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Track and improve your performance on Trustpilot</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/reviews/learn-from-customers/increasing-loyalty-by-using-customer-feedback-insights-from-trustpilots" font-size="sm" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">Are your customers happier today than yesterday?</a> Trustpilot Analytics includes a collection of dashboards to track changes in your performance including ratings, star distribution, number of reviews, and TrustScore. </p></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 ecxKrn"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 bheGU HIXau"><div class="Box-sc-9k7r7d-0 inhpvE"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h3 font-weight="400" font-size="md,,,lg" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 kmBDTA"><b>“My favorite feature on Trustpilot - as far as a data nerd - I’d have to say the Dashboard and also the statistics module. It’s a place you can very quickly tap into what’s going on with your feedback and not only have a lot of stats and understanding at your fingertips... but it also makes it really easy to dial in to exactly what’s happening.”</b></h3><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Nathan Reid, uShip</p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">This may also interest you...</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Review Insights</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Machine learning sorts all of your reviews and categorizes customer sentiment by our default options — or your own custom review topics — so you can monitor any changes to customer satisfaction in the areas that are most important to your business.</p><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo"><a href="/features/review-insights" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a><br/></p></div></div></div><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Review Tags</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Organize your reviews with the tag identifiers that work best for you, like location, sales agent, or vendor. Use them to create highly targeted website widgets on specific pages, or to dig even deeper into your review analytics and insights by key topics.</p><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo"><a href="/features/review-tagging" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a></p></div></div></div><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Platform Safeguards</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Our custom fraud-detection software and full-time Content Integrity Team help protect your brand and our platform from fake reviews and keep things running smoothly.</p><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo"><a href="/features/platform-safeguards" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a></p></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div overflow="hidden" class="Box-sc-9k7r7d-0 csVuBt"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Dig in to your review data today</h2><p font-size="s" 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