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Budweiser Mocks Craft Beer Snobs, Sells Craft Beers – Consumerist
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That was the point of a Budweiser commercial mocking the entire culture of beer snobbery…while Budweiser’s parent company, Anheuser-Busch InBev, <em>owns</em> brands that either are or imitate craft beer brands and trends, brewing some of them in the same facilities that make Budweiser.<span id="more-10194358"></span></p> <p>Missed the Super Bowl, or missed this particular ad because you were in the kitchen grabbing another Goose Island 312? Here it is. Oh, and that Chicago-branded craft beer came from a Budweiser macro-brewery in Baldwinsville, NY. </p> <p><span class="embed-youtube" style="text-align:center; display: block;"><iframe class='youtube-player' type='text/html' width='1060' height='627' src='https://www.youtube.com/embed/siHU_9ec94c?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent' allowfullscreen='true' style='border:0;'></iframe></span></p> <p>The ad’s message is clear: some people like to sip and fuss over beers, and some people just like to drink ’em. Craft beer fans found this insulting, and maybe that was the point. That’s a nice bit of brand differentiation, but Budweiser can’t be surprised that people are calling them out on their hypocrisy, because the company has noticed how the industry is changing in the United States, and is acquiring the craft brewery competition. </p> <p>That means at the same time they mock pumpkin peach ales, AB InBev just signed a deal to by Elysian Brewing Co. in Washington state. Which used to make a pumpkin peach ale. </p> <p><img data-attachment-id="10194384" data-permalink="https://consumerist.com/2015/02/02/budweiser-mocks-craft-beer-snobs-sells-craft-beers/pumpkinpeach/" data-orig-file="../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg" data-orig-size="1494,840" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="pumpkinpeach" data-image-description="" data-medium-file="../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=300" data-large-file="../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=1024" src="../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=1024&h=575" alt="pumpkinpeach" class="aligncenter size-large wp-image-10194384" srcset="../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=1024&h=575 1024w, ../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=150&h=84 150w, ../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=300&h=169 300w, ../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg?w=768&h=432 768w, ../../../../consumermediallc.files.wordpress.com/2015/02/pumpkinpeach.jpg 1494w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>It’s a strange ad, trying to set up a social class and generational war among beer drinkers at the same time that the brand’s corporate parent has been planning for the future by acquiring successful breweries and creating its own brands, like Shock Top and Johnny Appleseed hard cider. </p> <p>I kept waiting for the next tagline to be, “It’ll get you drunk!” as in the <a href="http://www.cc.com/video-clips/memqnj/chappelle-s-show-samuel-l--jackson-beer---uncensored" target="_blank" target="_blank">classic “Samuel L. Jackson beer” sketch</a> on Comedy Central’s <em>Chappelle’s Show</em>. (That video is not <em>remotely</em> safe for work, or for sensitive ears. Click with caution.) </p> <p><a href="http://money.cnn.com/2015/02/02/media/budweiser-macro-beer-super-bowl/index.html?iid=HP_LN" target="_blank" target="_blank">Bud mocks craft beer. But it owns microbrews!</a> [CNN] (Warning: auto-play video)</p> <blockquote><p>Want more consumer news? Visit our parent organization,<strong> <a href="https://www.consumerreports.org/cro/index.htm" target="_blank" target="_blank">Consumer Reports</a></strong>, for the latest on scams, recalls, and other consumer issues.</p></blockquote> <footer class="lf-post-footer"> <div class="lf-post-meta"> <p><span class="lf-post-footer--dates">2.2.15</span>By <span class="author vcard"><span class="fn"><a href="../../../../author/consumerlaura/index.html" title="Posts by Laura Northrup" class="author url fn" rel="author">Laura Northrup</a><a href="https://twitter.com/lnorthrup" title="lnorthrup" class="twitter"><i class="fa fa-twitter"></i>@lnorthrup</a></span></span></p><p class="lf-post-tags"><a href="../../../../tag/macro-beer/index.html" rel="tag">macro beer</a> <a href="../../../../tag/budweiser/index.html" rel="tag">budweiser</a> <a href="../../../../tag/pumpkin-peach-ale/index.html" rel="tag">pumpkin peach ale</a> <a href="../../../../tag/hypocrisy/index.html" rel="tag">hypocrisy</a></p> </div> </footer> </div> </article><!-- .lf-post --> <div class="wpcom-related-posts widget widget_related_posts" id="wpcom-related-posts-10194358"> <div class="widget-wrap cs-related clearfix"> <h3>Related</h3> <ul> <li> <a href="../../../../tag/macro-beer/index.html" class="cs-tag" rel="tag"> macro beer </a> <a href="../../../../2017/10/26/americans-still-like-beer-dont-like-budweiser/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2016/05/budweiseramerica.jpg?w=360&);"></div> <span class="cs-related-title">Americans Still Buying Lots Of Beer, Just Not Budweiser</span> </a> </li> <li> <a href="../../../../tag/another-beer-merger/index.html" class="cs-tag" rel="tag"> another beer merger </a> <a href="../../../09/23/anheuser-busch-adds-golden-road-brewing-to-its-overstuffed-roster-of-beers/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2015/01/beers.png);"></div> <span class="cs-related-title">Anheuser-Busch Adds Golden Road Brewing To Its Overstuffed Roster Of Beers</span> </a> </li> <li> <a href="../../../../tag/no-keys-for-you/index.html" class="cs-tag" rel="tag"> no keys for you </a> <a href="../../../../2016/09/14/lyft-budweiser-team-up-to-fight-drunk-driving-with-free-rides-in-some-states/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2016/09/lyftpress.jpg?w=360&);"></div> <span class="cs-related-title">Lyft, Budweiser Team Up To Fight Drunk Driving With Free Rides In Some States</span> </a> </li> <li> <a href="../../../../tag/beer/index.html" class="cs-tag" rel="tag"> beer </a> <a href="../../../../2016/07/20/how-americas-two-signature-beer-companies-became-expats/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2016/07/millerbud.png?w=360&);"></div> <span class="cs-related-title">How America’s Two Signature Beer Companies Became Expats</span> </a> </li> <li> <a href="../../../../tag/money-or-consumer-choice/index.html" class="cs-tag" rel="tag"> Money Or Consumer Choice? </a> <a href="../../../12/10/anheuser-busch-distributor-incentive-program-raises-more-concerns-of-a-stifled-craft-beer-market/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2015/12/screen-shot-2015-12-10-at-3-35-30-pm.png?w=360&);"></div> <span class="cs-related-title">Anheuser-Busch Distributor Incentive Program Raises More Concerns Of A Stifled Craft Beer Market</span> </a> </li> </ul></div></div><div class="navigation next-previous-post"> <div class="alignleft"> <a href="../nyse-will-delist-radio-shack-even-sooner-than-anticipated/index.html"> <span class="pagination-previous-label">Previous </span> NYSE Will Delist Radio Shack Even Sooner Than Anticipated </a> </div> <div class="alignright"> <a href="../new-lands-end-ceo-sees-company-as-a-global-lifestyle-brand/index.html"> <span class="pagination-next-label">Next </span> New Lands’ End CEO Sees Company As A ‘Global Lifestyle Brand’ </a> </div> </div><div class="after-post-ad"><div id="text-5" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget"></div> </div></div> </div><!-- end .after-post-ad --></div></div><script type='text/javascript'> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-10697639-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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