How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8" /> <title>How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers</title> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <link rel="icon" href="https://business.yelp.com/wp-content/themes/yelp-b2b/assets/branding/favicon.ico" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <script data-cfasync="false" nowprocket type='text/javascript'> var _vwo_clicks = 3; </script>   <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script data-cfasync="false" nowprocket type='text/javascript' id='vwoCode'> /* Fix: wp-rocket (application/ld+json) */ window._vwo_code || (function () { var account_id=793195, // replace 1 with ${accountId} in release string version=2.1, settings_tolerance=2000, library_tolerance=2500, use_existing_jquery=false, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;transition:none !important;', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){if(performance.getEntriesByName('first-contentful-paint')[0]){return''}return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){if(!f){f=true;var t=d.getElementById('_vis_opt_path_hides');if(t)t.parentNode.removeChild(t);if(e)(new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e}},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript';if(e.src){t.src=e.src}else{t.text=e.text}d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){var i=this.getSettings(),n=d.createElement('script'),r=this;t=t||{};if(i){n.textContent=i;d.getElementsByTagName('head')[0].appendChild(n);if(!w.VWO||VWO.caE){stT.removeItem(cK);r.load(e)}}else{var o=new XMLHttpRequest;o.open('GET',e,true);o.withCredentials=!t.dSC;o.responseType=t.responseType||'text';o.onload=function(){if(t.onloadCb){return t.onloadCb(o,e)}if(o.status===200||o.status===304){_vwo_code.addScript({text:o.responseText})}else{_vwo_code.finish('&e=loading_failure:'+e)}};o.onerror=function(){if(t.onerrorCb){return t.onerrorCb(e)}_vwo_code.finish('&e=loading_failure:'+e)};o.send()}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t;if(this.hide_element()!=='body'){t=d.createElement('style');var i=this.hide_element(),n=i?i+this.hide_element_style():'',r=d.getElementsByTagName('head')[0];t.setAttribute('id','_vis_opt_path_hides');v&&t.setAttribute('nonce',v.nonce);t.setAttribute('type','text/css');if(t.styleSheet)t.styleSheet.cssText=n;else t.appendChild(d.createTextNode(n));r.appendChild(t)}else{t=d.getElementsByTagName('head')[0];var n=d.createElement('div');n.style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;';n.setAttribute('id','_vis_opt_path_hides');n.classList.add('_vis_hide_layer');t.parentNode.insertBefore(n,t.nextSibling)}var o='https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(d.URL)+'&vn='+version;if(w.location.search.indexOf('_vwo_xhr')!==-1){this.addScript({src:o})}else{this.load(o+'&x=true')}}};w._vwo_code=code;code.init();})(); </script>   <meta name="description" content="Intriguing Hair has doubled monthly revenue and secured high LTV customers over the last year. Owner Nikia Londy explains how Yelp aided her success." /> <link rel="canonical" href="https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/?domain=local-business" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers" /> <meta property="og:description" content="Intriguing Hair has doubled monthly revenue and secured high LTV customers over the last year. Owner Nikia Londy explains how Yelp aided her success." /> <meta property="og:url" content="https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/" /> <meta property="og:site_name" content="Yelp for Business" /> <meta property="article:published_time" content="2024-05-13T11:26:12+00:00" /> <meta property="article:modified_time" content="2024-11-19T13:56:51+00:00" /> <meta property="og:image" content="https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg" /> <meta property="og:image:width" content="1144" /> <meta property="og:image:height" content="762" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Yelp Inc." /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Yelp Inc." /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="2 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#article","isPartOf":{"@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/"},"author":{"name":"Yelp Inc.","@id":"https://business.yelp.com/#/schema/person/04cbace46117e058b84a5b7d6b30df10"},"headline":"How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers","datePublished":"2024-05-13T11:26:12+00:00","dateModified":"2024-11-19T13:56:51+00:00","mainEntityOfPage":{"@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/"},"wordCount":535,"publisher":{"@id":"https://business.yelp.com/#organization"},"image":{"@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#primaryimage"},"thumbnailUrl":"https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg","keywords":["Beauty & spa","Success stories"],"articleSection":["Success stories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/","url":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/","name":"How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers","isPartOf":{"@id":"https://business.yelp.com/#website"},"primaryImageOfPage":{"@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#primaryimage"},"image":{"@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#primaryimage"},"thumbnailUrl":"https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg","datePublished":"2024-05-13T11:26:12+00:00","dateModified":"2024-11-19T13:56:51+00:00","description":"Intriguing Hair has doubled monthly revenue and secured high LTV customers over the last year. Owner Nikia Londy explains how Yelp aided her success.","breadcrumb":{"@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#primaryimage","url":"https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg","contentUrl":"https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg","width":1144,"height":762},{"@type":"BreadcrumbList","@id":"https://business.yelp.com/resources/success-stories/intriguing-hair-case-study/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://business.yelp.com/"},{"@type":"ListItem","position":2,"name":"How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers"}]},{"@type":"WebSite","@id":"https://business.yelp.com/#website","url":"https://business.yelp.com/","name":"Yelp for Business","description":"Yelp for Business production site","publisher":{"@id":"https://business.yelp.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://business.yelp.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://business.yelp.com/#organization","name":"Yelp for Business","url":"https://business.yelp.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://business.yelp.com/#/schema/logo/image/","url":"https://business.yelp.com/wp-content/uploads/2021/07/yelp-logo_768x512.png","contentUrl":"https://business.yelp.com/wp-content/uploads/2021/07/yelp-logo_768x512.png","width":768,"height":512,"caption":"Yelp for Business"},"image":{"@id":"https://business.yelp.com/#/schema/logo/image/"}},{"@type":"Person","@id":"https://business.yelp.com/#/schema/person/04cbace46117e058b84a5b7d6b30df10","name":"Yelp Inc.","url":"https://business.yelp.com/author/yelp-inc/"}]}</script>  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//hcaptcha.com' /> <style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <link rel='stylesheet' id='google-fonts-css' href='https://fonts.googleapis.com/css2?family=Open+Sans:wght@300;400;500;600;700;800&family=Poppins:wght@300;400;500;600;700;800&display=swap' type='text/css' media='all' /> <link rel='stylesheet' id='slick-carousel-css' href='https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='frontend-css' href='https://business.yelp.com/wp-content/themes/yelp-b2b/build/css/production.css?ver=1.0.13' type='text/css' media='all' /> <link rel='stylesheet' id='style_login_widget-css' href='https://business.yelp.com/wp-content/plugins/miniorange-oauth-oidc-single-sign-on/resources/css/style_login_widget.css?ver=6.6.1' type='text/css' media='all' /> <script> const sectionData = {"site_section":"seo landing pages","page_type":"section home"}; </script> <meta name="generator" content="performance-lab 3.5.1; plugins: webp-uploads">  <meta name="generator" content="webp-uploads 2.2.0"> <style> .h-captcha{position:relative;display:block;margin-bottom:2rem;padding:0;clear:both}.h-captcha[data-size="normal"]{width:303px;height:78px}.h-captcha[data-size="compact"]{width:164px;height:144px}.h-captcha[data-size="invisible"]{display:none}.h-captcha::before{content:'';display:block;position:absolute;top:0;left:0;background:url(https://business.yelp.com/wp-content/plugins/hcaptcha-for-forms-and-more/assets/images/hcaptcha-div-logo.svg) no-repeat;border:1px solid #fff0;border-radius:4px}.h-captcha[data-size="normal"]::before{width:300px;height:74px;background-position:94% 28%}.h-captcha[data-size="compact"]::before{width:156px;height:136px;background-position:50% 79%}.h-captcha[data-theme="light"]::before,body.is-light-theme .h-captcha[data-theme="auto"]::before,.h-captcha[data-theme="auto"]::before{background-color:#fafafa;border:1px solid #e0e0e0}.h-captcha[data-theme="dark"]::before,body.is-dark-theme .h-captcha[data-theme="auto"]::before,html.wp-dark-mode-active .h-captcha[data-theme="auto"]::before,html.drdt-dark-mode .h-captcha[data-theme="auto"]::before{background-image:url(https://business.yelp.com/wp-content/plugins/hcaptcha-for-forms-and-more/assets/images/hcaptcha-div-logo-white.svg);background-repeat:no-repeat;background-color:#333;border:1px solid #f5f5f5}.h-captcha[data-size="invisible"]::before{display:none}.h-captcha iframe{position:relative}div[style*="z-index: 2147483647"] div[style*="border-width: 11px"][style*="position: absolute"][style*="pointer-events: none"]{border-style:none} </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5KKPBT2');</script>  <style> .gform_previous_button+.h-captcha{margin-top:2rem}.gform_footer.before .h-captcha[data-size="normal"]{margin-bottom:3px}.gform_footer.before .h-captcha[data-size="compact"]{margin-bottom:0}.gform_wrapper.gravity-theme .gform_footer,.gform_wrapper.gravity-theme .gform_page_footer{flex-wrap:wrap}.gform_wrapper.gravity-theme .h-captcha,.gform_wrapper.gravity-theme .h-captcha{margin:0;flex-basis:100%}.gform_wrapper.gravity-theme input[type="submit"],.gform_wrapper.gravity-theme input[type="submit"]{align-self:flex-start}.gform_wrapper.gravity-theme .h-captcha~input[type="submit"],.gform_wrapper.gravity-theme .h-captcha~input[type="submit"]{margin:1em 0 0 0!important} </style> <style id="dynamic-ctas-hide"> s-domain--local-business .c-site-header__buttons .c-button--primary, .c-navigation-primary__mobile-cta .c-button--primary, s-domain--local-business .m-homepage-hero__title, s-domain--local-business .m-homepage-hero__content, s-domain--local-business .m-homepage-hero__buttons .c-button c-button--primary, s-domain--local-business .m-citation__content, .s-domain--local-business .c-site-header__buttons .c-button--primary, .s-domain--local-business .c-navigation-primary__mobile-cta .c-button--primary { opacity: 0; } </style> </head> <body class="post-template-default single single-post postid-9377 single-format-standard s-domain--local-business yelp-b2b"> <header class="c-site-header js-site-header c-site-header--sticky js-site-header-sticky"> <div class="c-site-header__grid"> <div class="c-site-header__logo-wrapper"> <a href="https://business.yelp.com"><img class="c-site-logo" src="https://business.yelp.com/wp-content/themes/yelp-b2b/assets/branding/yelp-business-logo.svg" alt="Yelp for Business" /></a> </div> <div class="c-site-header__nav js-navigation-primary-wapper"> <nav class="c-navigation-primary c-navigation-primary--3 js-navigation-primary"> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Products</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/business-page/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Business Page </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/yelp-ads/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ads </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/upgrades/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Upgrade Package </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/yelp-guest-manager/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guest Manager </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/yelp-kiosk/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Kiosk </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/restaurant-ads/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Restaurant Ads </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/yelp-audiences/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/enhanced-profiles/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/measurement/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Measurement Tools </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For Yelp data partnerships </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Knowledge </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://fusion.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--3 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Solutions</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--3 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--3"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://brands.yelp.com/ad-solutions/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/resources/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Resource links </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/articles" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Articles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/success-stories/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Success stories </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/podcasts" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Podcasts </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/events" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Events </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/videos" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Educational videos </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/?filter-search=guide" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> E-books & guides </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/resources/yelp-business-school/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guide for Local Businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Discover our latest curated resources designed to provide marketing and growth solutions for your small business. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://biz.yelp.com/support-center/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Support Center </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Explore comprehensive guides and articles offering insights on account management, best practices, billing support, and more. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--html"> <div class="c-navigation-mega-menu__html"> <img src="https://business.yelp.com/wp-content/uploads/2024/09/cartoon-two-women-sitting-high-fiving-300x171.webp" style="position: relative; z-index: 2; margin: 0 auto -2.2rem; width: 190px; max-width: 90%;" alt="" loading="lazy"> <div class="u-bg-grey-light u-p-5 u-border-radius-small"> <div class="u-text-wrap-pretty u-mt-3 u-mb-1" style="position: relative; z-index: 1; margin-top: 25px;"><b>Can't find what you're looking for?</b><br><br>Call us at <b><a href="tel:8777679357">(877) 767-9357</a></b>.</div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary__account-buttons mobile-only" aria-hidden="true"> <h3 class="c-navigation-primary__account-header">Account</h3> <a class="c-button c-button--tertiary js-cta-button js-login-button" href="https://biz.yelp.com/login?return_url=%2F%3Ffwp%3Dtrue&utm_medium=y4bweb&utm_source=y4bweb-header&utm_content=login-cta-header-btn&utm_campaign=claim-flow-y4bweb" target="_blank" > Log in</a> </div> <div class="c-navigation-primary__mobile-cta mobile-only" aria-hidden="true"> <a class="c-button c-button--primary js-cta-button js-toggle-cta" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=y4bweb-header&utm_content=verify-free-listing-header-btn&utm_campaign=claim-flow-y4bweb" target="_blank" data-title-desktop="Verify my free listing" data-title-mobile="Get started" > Verify my free listing</a> </div> </nav> </div> <div class="c-site-header__buttons"> <a class="c-button c-button--tertiary js-cta-button js-login-button" href="https://biz.yelp.com/login?return_url=%2F%3Ffwp%3Dtrue&utm_medium=y4bweb&utm_source=y4bweb-header&utm_content=login-cta-header-btn&utm_campaign=claim-flow-y4bweb" target="_blank" > Log in</a> <a class="c-button c-button--primary js-cta-button js-toggle-cta" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=y4bweb-header&utm_content=verify-free-listing-header-btn&utm_campaign=claim-flow-y4bweb" target="_blank" data-title-desktop="Verify my free listing" data-title-mobile="Get started" > Verify my free listing</a> </div> <div class="c-site-header__mobile-nav-toggle-container"> <a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <div class="s-single-post"> <section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/success-stories/"> Success stories </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__featured-image-container"> <img class="o-image s-single-post__featured-image" src="https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg" srcset="https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study-240x160.jpg 240w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study-378x378.jpg 567w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study-656x656.jpg 656w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study-300x200.jpg 300w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study-600x400.jpg 600w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study-752x501.jpg 752w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg 1200w, https://business.yelp.com/wp-content/uploads/2024/05/intriguing-hair-case-study.jpg 2400w" sizes="(max-width: 120px) 240px, (max-width: 283.5px) 567px, (max-width: 328px) 656px, (max-width: 150px) 300px, (max-width: 300px) 600px, (max-width: 376px) 752px, (max-width: 600px) 1200px, 2400px" alt="" > </div> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <blockquote class="c-speechblock"><p><em>Yelp Ads have been extremely helpful and definitely increased our revenue in the last six months.</em></p> <p>— Nikia Londy, Owner, <a href="https://www.yelp.com/biz/intriguing-hair-boston" target="_blank" rel="noopener"><span class="s1">Intriguing Hair</span></a>, and Yelp advertiser, Boston, MA</p></blockquote> <h4><b>Nikia recommends:</b> <a href="/products/yelp-ads/"><span class="s1">Yelp Ads</span></a> | <a href="https://business.yelp.com/products/upgrades/" rel="noopener"><span class="s1">Portfolio</span></a></h4> <h2>Summary</h2> <p>Nikia Londy has been designing and installing custom hair integrations at <a href="https://www.yelp.com/biz/intriguing-hair-boston" target="_blank" rel="noopener">Intriguing Hair</a> for over a decade. After years of experimenting with marketing strategies without lasting success, she started advertising with Yelp Ads in 2023 and more than doubled her monthly revenue in only six months.</p> <p>With Yelp, Intriguing Hair has achieved:</p> <ul> <li>$15,000 in average monthly revenue</li> <li>$800 in revenue per client (up 60% before starting Yelp Ads)</li> <li>327% increase in average monthly Yelp Page visits</li> <li>217% increase in average monthly leads</li> </ul> <blockquote class="c-speechblock"><p><em>Yelp Ads were very effective for getting new and higher value customers. I love the fact that they weren’t just one-time customers—they’re actually part of our client base now. I feel like they’re going to be lifetime customers, almost all of them, which is very valuable for our business.</em></p> <p>— Nikia Londy, owner of Intriguing Hair and Yelp advertiser</p></blockquote> <h2>Background</h2> <p>Nikia Londy, a hair extension expert with 17 years of experience, founded Intriguing Hair in 2013 with the goal of helping clients feel and look their best. She specializes in luxury hairpieces, extensions, and wigs for Black women, as well as custom integrations for women experiencing hair loss.</p> <h2>Challenge</h2> <p>After a decade in business, Nikia hadn’t found an advertising platform that aligned with her audience, and she relied primarily on word of mouth to acquire leads. She was struggling to stand out from the competition, which had grown significantly in recent years, and needed a way to boost her brand awareness while converting customers at the same time.</p> <h2>Solution</h2> <p>In October 2023, Nikia launched <a href="https://business.yelp.com/products/yelp-ads/">Yelp Ads</a>, which displayed her business in key places on the Yelp website, app, and competitors’ Yelp Pages. Within the first month, visits to Intriguing Hair’s Yelp Page skyrocketed, going from 67 in September to 334 in October. Nikia received her first-ever messages on Yelp and saw a 217% increase in average monthly leads—resulting in her highest revenue per client ($800) in 11 years and more than double (+107%) her monthly income.</p> <p>Plus, customers who found Intriguing Hair on Yelp spent $300 more on average than leads from other platforms, and most came back for maintenance within six months. In addition to Yelp Ads, Nikia also started using Portfolio, a <a href="https://business.yelp.com/products/upgrades/">Page Upgrades</a> feature, to give customers a visual reference point for her services, which helped her capture more qualified, higher value leads.</p> <blockquote class="c-speechblock"><p><em>That visual component [using Portfolio], especially in the beauty industry, gives a whole different aspect to your Yelp Page. We do extensions extremely well, and being able to show that is a no-brainer for a customer to choose us. If they’re in the marketplace to buy something, they’re definitely going to choose us if they see the work that we do.</em></p> <p>— Nikia Londy</p></blockquote> <p><em>The business mentioned above was awarded six months of free Yelp Ads and Page Upgrades as a part of being selected as winners for the <a href="https://blog.yelp.com/businesses/yelp-for-business-x-luminary-fellowship-program/" target="_blank" rel="noopener">Yelp for Business x Luminary Fellowship</a>. Nikia was not compensated for her opinions on Yelp products or features.</em></p> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=local-business-success-story&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/beauty-spa/" class="c-post-tag"> Beauty & spa </a> <a href="https://business.yelp.com/topic/success-stories/" class="c-post-tag"> Success stories </a> </nav> </div> </section> <aside class="o-section s-single-post__boilerplate"> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__boilerplate-content"> The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp. </div> </div> </aside> <nav class="o-section c-related-content c-related-content--category s-single-post__related-content"> <div class="o-wrapper "> <h2 class="h2 c-related-content__title">Related content</h2> <div class="c-related-content__content"> <article class="c-resource-card c-resource-card--internal c-resource-card--post js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/success-stories/fuse-service-case-study/" title="How Fuse Service makes $20M a year with Yelp"> <img class="c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-752x500.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-300x200.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-600x399.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/Fuse-Service-Case-Study-752x500.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/success-stories/fuse-service-case-study/" title="How Fuse Service makes $20M a year with Yelp"> How Fuse Service makes $20M a year with Yelp </a> </h3> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/success-stories/fuse-service-case-study/" title="How Fuse Service makes $20M a year with Yelp"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/success-stories/5-star-hvac-contractors-case-study/" title="How 5 Star HVAC Contractors used Yelp to achieve 30% year-over-year growth"> <img class="c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-752x409.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-656x653.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-300x163.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-600x327.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/5-Star-HVAC-Contractors-752x409.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/success-stories/5-star-hvac-contractors-case-study/" title="How 5 Star HVAC Contractors used Yelp to achieve 30% year-over-year growth"> How 5 Star HVAC Contractors used Yelp to achieve 30% year-over-year growth </a> </h3> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/success-stories/5-star-hvac-contractors-case-study/" title="How 5 Star HVAC Contractors used Yelp to achieve 30% year-over-year growth"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/success-stories/elite-supreme-cleaning-case-study/" title="How Elite Supreme Cleaning used Yelp to boost per-client revenue by 20 times"> <img class="c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-752x501.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-300x200.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-600x400.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/Elite-Supreme-Cleaning-Header-Image-jpg-752x501.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/success-stories/elite-supreme-cleaning-case-study/" title="How Elite Supreme Cleaning used Yelp to boost per-client revenue by 20 times"> How Elite Supreme Cleaning used Yelp to boost per-client revenue by 20 times </a> </h3> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/success-stories/elite-supreme-cleaning-case-study/" title="How Elite Supreme Cleaning used Yelp to boost per-client revenue by 20 times"> Read more </a> </div> </article> </div> </div> </nav> </div> </main> <footer class="c-site-footer js-site-footer"> <div class="o-wrapper"> <div class="c-site-footer__links c-site-footer__links--desktop-3 c-site-footer__links--tablet-2 c-site-footer__links--mobile-1"> <div class="c-site-footer__links--column-1"> <div class="c-site-footer__menu-wrapper js-site-footer-menu-wrapper"> <p class="c-site-footer__menu-name h6 js-site-footer-menu-name"> Products </p> <ul id="menu-products" class="c-site-footer__menu menu"><li id="menu-item-9509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9509"><a href="/products/business-page/">Business Page</a></li> <li id="menu-item-9510" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9510"><a href="/products/upgrades/">Upgrade Package</a></li> <li id="menu-item-9511" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9511"><a href="/products/yelp-ads/">Yelp Ads</a></li> <li id="menu-item-9527" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9527"><a target="_blank" rel="noopener" href="https://fusion.yelp.com/?utm_source=y4bweb-footer&utm_medium=y4bweb&utm_content=footer-nav-link">Yelp Data for B2C</a></li> <li id="menu-item-9528" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9528"><a target="_blank" rel="noopener" href="https://knowledge.yelp.com/?utm_source=y4bweb-footer&utm_medium=y4bweb&utm_content=footer-nav-link">Yelp Data for B2B</a></li> </ul> </div> <div class="c-site-footer__menu-wrapper js-site-footer-menu-wrapper"> <p class="c-site-footer__menu-name h6 js-site-footer-menu-name"> Solutions </p> <ul id="menu-solutions" class="c-site-footer__menu menu"><li id="menu-item-9512" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9512"><a href="/solutions/home-local-services/">Home and local services</a></li> <li id="menu-item-9513" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9513"><a target="_blank" rel="noopener" href="https://restaurants.yelp.com/">Yelp for Restaurants</a></li> <li id="menu-item-9514" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9514"><a target="_blank" rel="noopener" href="https://brands.yelp.com/">National and regional brands</a></li> <li id="menu-item-9515" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9515"><a href="/partners">Marketing & advertising agencies</a></li> </ul> </div> </div> <div class="c-site-footer__links--column-2 js-site-footer-menu-wrapper"> <p class="c-site-footer__menu-name h6 js-site-footer-menu-name"> Resources </p> <ul id="menu-resources" class="c-site-footer__menu menu"><li id="menu-item-9516" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9516"><a target="_blank" rel="noopener" href="https://blog.yelp.com/category/businesses/">Yelp Business Blog</a></li> <li id="menu-item-9517" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9517"><a target="_blank" rel="noopener" href="https://www.yelp-support.com/Yelp_for_Business?l=en_US">Support</a></li> <li id="menu-item-9518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9518"><a href="/resources/events">Events</a></li> <li id="menu-item-9519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9519"><a href="/resources/podcasts">Podcasts</a></li> <li id="menu-item-9520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9520"><a href="/resources/videos">Educational videos</a></li> </ul> </div> <div class="c-site-footer__links--column-3 js-site-footer-menu-wrapper"> <p class="c-site-footer__menu-name h6 js-site-footer-menu-name"> Popular articles </p> <ul id="menu-popular-articles" class="c-site-footer__menu menu"><li id="menu-item-9724" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-9724"><a href="https://business.yelp.com/resources/articles/how-to-register-your-business/">How to register your business</a></li> <li id="menu-item-9725" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-9725"><a href="https://business.yelp.com/resources/articles/how-to-promote-your-business-locally/">How to promote your business locally</a></li> <li id="menu-item-9726" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-9726"><a href="https://business.yelp.com/resources/articles/free-online-business-advertising/">Free online advertising</a></li> <li id="menu-item-9727" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-9727"><a href="https://business.yelp.com/resources/articles/local-advertising/">26 local advertising ideas for small business</a></li> <li id="menu-item-9728" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-9728"><a href="https://business.yelp.com/resources/articles/small-business-growth-tactics/">Small business growth tactics</a></li> </ul> <div class="c-site-footer__app-promo"> <h3 class="c-site-footer__menu-name h6 js-site-footer-menu-name">Download our app</h3> <p style="margin-top: 20px;">Go mobile with the <a href="/business-mobile-app/" >Yelp for Business app</a> for iOS and Android.</p> </div> </div> </div> <div class="c-site-footer__bottom"> <p>Yelp, <svg version="1.1" class="c-site-footer__yelp-icon o-icon" xmlns="http://www.w3.org/2000/svg" x="0" y="0" width="52" height="27" viewBox="0 0 52 27" xml:space="preserve"><style>.st0{fill:#ff1a1a}</style><path class="st0" d="M42.1 15.2l.8-.2h.1c.2-.1.4-.2.6-.4.1-.2.2-.5.1-.7 0-.1-.1-.2-.1-.3l-.3-.3c-.2-.1-.3-.2-.5-.2l-.9-.3c-.5-.2-1-.4-1.6-.6l-.9-.3h-.1c-.2-.1-.5-.1-.7-.1-.1 0-.2 0-.3.1-.1 0-.2.1-.3.2l-.1.1-.1.2c0 .1-.1.1-.1.2-.2.5-.3 1.1-.2 1.6 0 .5.1 1.1.3 1.5.1.1.1.2.2.3.2.1.4.2.6.2.3 0 .6 0 .9-.1l2.6-.9zM51.6 10.7c-.2-.5-.6-.9-.9-1.3l-.2-.1-.2-.1-.1-.2h-.4c-.1 0-.2 0-.3.1-.2.1-.4.3-.6.4l-.1.1-.7.7-1.2 1.2-.7.7c-.1.1-.2.3-.3.4-.1.1-.1.3-.2.4v.4c.1.5.6.8 1.1.7h.1l3.7-.9c.3-.1.6-.1.8-.3.2-.1.3-.2.5-.4.1-.1.1-.2.1-.4 0-.4-.2-1-.4-1.4zM45 12.2c.2-.4.3-.8.3-1.2.1-1.4.2-2.7.2-4.1 0-.5.1-1 0-1.6 0-.4-.1-.9-.3-1.3-.5-.6-1.5-.6-2.2-.5-.2 0-.4.1-.6.1-.2 0-.4.1-.6.2-.7.2-1.6.6-1.8 1.4 0 .4.1.9.3 1.3.2.5.5.9.7 1.4.7 1.2 1.3 2.4 2 3.6.2.4.4.8.8 1h.1c.2.1.4.1.5 0 .2 0 .4-.1.6-.3zM44.7 15.9c-.1-.1-.2-.3-.4-.3-.2-.1-.4-.1-.5 0h-.1c-.1 0-.1.1-.2.1-.2.1-.3.3-.4.4l-.1.2-.6.8c-.3.5-.7.9-1 1.4-.2.3-.4.6-.5.8l-.1.1c-.1.2-.3.4-.3.6v.4c0 .1.1.2.1.4l.1.2c0 .1.1.1.1.1l.2.1c.8.5 1.6.8 2.5.9H44.1c.1 0 .2-.1.3-.2.1-.1.2-.2.2-.3.1-.2.1-.5.1-.7v-.1-1c0-.6 0-1.1.1-1.7v-1c0-.2 0-.5-.1-.7v-.5zM51.4 17.5c-.2-.2-.4-.3-.6-.4l-.2-.1c-.2-.1-.5-.3-.8-.5l-1.5-.8-.9-.5s-.1 0-.1-.1c-.2 0-.3-.1-.5-.1H46.5c-.2 0-.3.1-.5.2-.1.1-.2.3-.2.5v.3c.1.2.1.5.3.7l.5.9c.3.5.5 1 .8 1.5.2.3.3.6.5.8 0 0 0 .1.1.1.1.2.3.4.4.6.1.1.2.2.3.2H49.3l.2-.1.2-.1c.4-.2.7-.4 1-.7.4-.3.7-.7.9-1.2l.1-.2v-.2-.2-.4c-.2 0-.2-.1-.3-.2z"/><path d="M20.9 8.8c0-.7.6-1.3 1.3-1.3.7 0 1.3.6 1.3 1.3v10.4c0 .7-.6 1.3-1.3 1.3-.7 0-1.3-.6-1.3-1.3V8.8zm-1.2 6.4c0 .3-.1.6-.3.9-.2.2-.6.4-.9.4h-5.6c.1.4.3.7.6 1 .2.2.3.3.5.4.3.2.6.3 1 .3.5 0 1-.1 1.4-.4.3-.2.6-.3 1-.4.3-.1.7 0 .9.2.3.3.4.7.3 1.1-.2.5-.5.9-.9 1.1-.2.1-.5.2-.7.3-.6.2-1.3.3-2 .3h-.5c-.2 0-.4-.1-.5-.1-.3 0-.6-.1-.8-.2-.3-.1-.5-.3-.8-.4-.2-.2-.5-.4-.7-.6-.2-.2-.4-.4-.5-.7-.5-.9-.8-1.9-.8-2.9.1-1 .4-2 1-2.8l.2-.3.1-.1c.6-.6 1.3-1.1 2.1-1.3.8-.2 1.7-.2 2.5 0s1.6.7 2.1 1.3c.1.1.2.2.3.4.4.5.6 1.1.8 1.7.1.3.2.6.2.8zm-6-1.7c-.4.3-.7.8-.8 1.3h4.5c-.1-.5-.4-1-.8-1.3-.9-.6-2.1-.6-2.9 0zm17-2.7c-1.2 0-2.2.5-3 1.4 0-.7-.6-1.3-1.3-1.3-.7 0-1.3.6-1.3 1.3v10c-.1.7.5 1.4 1.2 1.4.7.1 1.4-.5 1.4-1.2V19.1c.8.9 1.8 1.4 3 1.4 2.5-.2 4.4-2.3 4.2-4.8 0-2.7-1.9-4.9-4.2-4.9zm-.6 7.5c-1.5.1-2.7-1-2.9-2.4s1-2.7 2.4-2.9c1.5-.1 2.7 1 2.9 2.4v.2c.1 1.5-1 2.6-2.4 2.7zm-21.6-2l-.4 1c-.2.4-.4.8-.6 1.3l-.2.4c-.8 1.8-1.8 4-3.9 4.5-1.2.3-2.4-.1-3.2-1-.4-.7-.2-1.5.4-1.8.3-.2.6-.2 1-.1.2.1.3.1.5.2.3.1.6.2.9.2.3-.1.6-.3.7-.5.2-.3.4-.6.5-1l-.7-1.3c-.1-.2-.2-.5-.3-.6-.2-.4-.3-.6-.5-.9-.3-.6-.4-.7-.5-1-.3-.6-.7-1.2-1-1.8-.5-.6-.7-1.4-.5-2.1.3-.7 1-1 1.6-.8.7.2 1 .8 1.2 1.4 0 .1.1.2.2.3.4.9.9 1.8 1.3 2.6.1.1.1.2.2.4l.2.5c0 .1.1.2.1.2 0 .1.1.2.1.2l.6-1.5.6-1.5.1-.3c.1-.1.2-.3.2-.5l.1-.2c.3-.6.6-1.4 1.3-1.6.5-.2 1.1 0 1.4.5.1.2.2.5.2.7 0 .6-.2 1.1-.5 1.6 0 .1-.1.2-.2.4v.1L9 15.4c-.1.2-.2.5-.3.7s-.2.1-.2.2z" fill-rule="evenodd" clip-rule="evenodd"/></svg>, <svg version="1.1" class="c-site-footer__yelp-icon o-icon" xmlns="http://www.w3.org/2000/svg" x="0" y="0" width="15.9" height="27" viewBox="0 0 15.9 27" xml:space="preserve"><style>.st0{fill:#ff1a1a}</style><g><path class="st0" d="M5.2 16.1l.9-.2h.1c.3-.1.5-.2.6-.5.1-.2.2-.4.1-.7 0-.1-.1-.2-.2-.3-.1-.1-.2-.2-.4-.3-.2-.1-.3-.2-.5-.2l-1-.4-1.7-.6c-.4-.1-.7-.2-1-.3H2c-.2-.1-.5-.1-.8-.1-.1 0-.3 0-.4.1-.1 0-.2.1-.3.1 0 .1-.1.1-.1.2s-.1.1-.1.2l-.1.2c-.1.3-.2.9-.2 1.5s.1 1.2.3 1.7l.3.3c.2.1.4.2.6.2.3 0 .7 0 1-.1l3-.8zM15.4 11.2c-.3-.5-.6-1-1-1.4l-.2-.1-.2-.2h-.2c-.1-.1-.3-.1-.4-.1-.1 0-.3 0-.4.1-.2.1-.4.3-.6.5l-.1.1-.7.7-1.3 1.2-.7.8-.4.4c-.1.1-.2.3-.2.5v.4c.1.5.6.9 1.2.8h.1l4-.9.9-.3c.2-.1.4-.2.5-.4.1-.1.1-.3.1-.4.1-.6-.1-1.2-.4-1.7zM8.3 12.9c.2-.4.3-.9.3-1.4.1-1.5.2-2.9.2-4.4 0-.5.1-1.1.1-1.6s-.1-1-.3-1.4c-.5-.7-1.6-.6-2.4-.5l-.6.1-.7.2c-.7.2-1.7.7-1.9 1.5 0 .5.1 1 .3 1.4.2.5.5 1 .8 1.5l2.1 3.9c.2.4.5.8.9 1.1h.1c.2.1.4.1.6 0 .1-.2.3-.2.5-.4zM8 16.9c-.1-.2-.3-.3-.5-.4-.2-.1-.4-.1-.5 0h-.1c-.1 0-.1.1-.2.1-.2.1-.3.3-.4.5l-.1.1-.6.9c-.4.5-.7 1-1.1 1.5-.2.3-.4.6-.6.8l-.1.1c-.2.2-.3.4-.3.7v.4c0 .1.1.3.1.4 0 .1.1.1.1.2l.1.1.2.2c.4.3.9.5 1.4.7.4.1.9.2 1.3.2h.5c.1 0 .1 0 .2-.1.1 0 .2-.1.3-.2.1-.1.2-.2.2-.3.1-.2.1-.5.1-.7v-.2c0-.3 0-.6.1-1 0-.6.1-1.2.1-1.8V18c0-.3 0-.5-.1-.8 0-.1-.1-.2-.1-.3zM15.2 18.6c-.2-.2-.4-.3-.6-.5l-.2-.1c-.2-.1-.5-.3-.9-.5l-1.6-.9-1-.5-.1-.1c-.2-.1-.4-.2-.6-.2H9.9c-.2 0-.4.1-.5.3-.1.1-.2.3-.2.5v.4c.1.3.1.5.3.7l.5 1c.3.5.6 1.1.9 1.6.2.4.4.6.5.9l.1.1c.1.2.3.4.5.6.1.1.2.2.3.2.1 0 .3.1.4 0h.2c.1 0 .1 0 .2-.1l.2-.1c.4-.2.7-.5 1.1-.8.4-.4.7-.8 1-1.3l.1-.2.1-.2v-.2c0-.1 0-.3-.1-.4-.2.1-.3-.1-.3-.2z"/></g></svg> and related marks are registered trademarks of Yelp.</p> <p> Copyright © 2004–2024 Yelp Inc. <span class="c-site-footer__bottom-links"> <a href="https://terms.yelp.com/privacy/" target="_blank">Privacy Policy</a> <a href="https://terms.yelp.com/tos/" target="_blank">Terms of Service</a> </span> </p> </div> </div> </footer> </body> <script> function convert_to_url(obj) { return Object .keys(obj) .map(k => `${encodeURIComponent(k)}=${encodeURIComponent(obj[k])}`) .join('&'); } function pass_to_backend() { if(window.location.hash) { var hash = window.location.hash; var elements = {}; hash.split("#")[1].split("&").forEach(element => { var vars = element.split("="); elements[vars[0]] = vars[1]; }); if(("access_token" in elements) || ("id_token" in elements) || ("token" in elements)) { if(window.location.href.indexOf("?") !== -1) { window.location = (window.location.href.split("?")[0] + window.location.hash).split('#')[0] + "?" + convert_to_url(elements); } else { window.location = window.location.href.split('#')[0] + "?" + convert_to_url(elements); } } } } pass_to_backend(); </script> <script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js?ver=3.6.0" id="jquery-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js?ver=1.8.1" id="slick-carousel-js"></script> <script type="text/javascript" id="frontend-js-extra"> /* <![CDATA[ */ var yelp = {"site_url":"https:\/\/business.yelp.com","ajax_url":"https:\/\/business.yelp.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://business.yelp.com/wp-content/themes/yelp-b2b/build/js/production.min.js?ver=1.0.13" id="frontend-js"></script> <script type="text/javascript" id="dynamic-cta-js-extra"> /* <![CDATA[ */ var dynamicCtaData = {"rules":{"1":{"the_rule":{"is_logged_in":["0","1"],"has_claimed":["1"],"advertiser_status":["0"],"specific_pages":false,"global_override":false},"the_changes":{"changes":[{"template_location":["s-domain--local-business .c-site-header__buttons .c-button--primary",".c-navigation-primary__mobile-cta .c-button--primary"],"type":"link","text":"","link":{"title":"Start Yelp Ads","url":"https:\/\/biz.yelp.com\/ads\/?utm_medium=y4bweb&utm_source=y4b-home&utm_content=start-advertising-header-btn&utm_campaign=ad-start-y4bweb&promo=Y4BWHPPHDB300","target":"_blank"},"mobile_alt":"Start Yelp Ads"},{"template_location":["s-domain--local-business .m-homepage-hero__title"],"type":"text","text":"Start advertising today","link":null,"mobile_alt":""},{"template_location":["s-domain--local-business .m-homepage-hero__content"],"type":"text","text":"<ul>\r\n \t<li>Get 2.5x more leads*<\/li>\r\n \t<li>Prominent ad display on search and competitors' pages<\/li>\r\n \t<li>Target by location & keyword<\/li>\r\n \t<li>Cancel anytime<\/li>\r\n<\/ul>\r\n<p class=\"u-font-size-medium\"><strong>Start Yelp Ads today and get $300 in free credit**\r\n<\/strong>\r\n<\/p>\r\n<a style=\"text-decoration: underline; color: gray;\" href=\"#terms\">Click here for offer terms.<\/a>\r\n\r\n","link":null,"mobile_alt":""},{"template_location":["s-domain--local-business .m-homepage-hero__buttons .c-button c-button--primary"],"type":"link","text":"","link":{"title":"Start Yelp Ads","url":"https:\/\/biz.yelp.com\/ads\/?utm_medium=y4bweb&utm_source=y4b-home&utm_content=start-advertising-hero-btn&utm_campaign=ad-start-y4bweb&promo=Y4BWHPPHRB300","target":"_blank"},"mobile_alt":""},{"template_location":["s-domain--local-business .m-citation__content"],"type":"text","text":"* Yelp Internal Data 2022. Based on the average number of leads for businesses that bought Yelp Ads versus those that did not between March 2021 and February 2022. Results may vary.\r\n<br\/>\r\n** Get $300 of upfront credit against your purchase of qualifying Yelp products. Charges apply once credit is used. Cannot be combined with other offers. Any unused credit expires 90 days from offer acceptance. Eligible businesses only. Subject to Yelp\u2019s <a href=\"https:\/\/biz.yelp.com\/master_advertising_terms_us\" target=\"_blank\" rel=\"noopener\">Master Advertising Terms<\/a>.","link":null,"mobile_alt":""}]},"specificity":0},"3":{"the_rule":{"is_logged_in":["0","1"],"has_claimed":["1"],"advertiser_status":["0"],"specific_pages":[1178],"global_override":true},"the_changes":{"changes":[{"template_location":[".s-domain--local-business .c-site-header__buttons .c-button--primary"],"type":"link","text":"","link":{"title":"Start advertising","url":"https:\/\/biz.yelp.com\/ads\/?utm_medium=y4bweb&utm_source=cna-personalized-page&utm_content=start-advertising-header-btn&utm_campaign=ad-start-y4bweb&promo=Y4BWSWPHDB300","target":"_blank"},"mobile_alt":""},{"template_location":[".s-domain--local-business .c-navigation-primary__mobile-cta .c-button--primary"],"type":"link","text":"","link":{"title":"Start Yelp Ads","url":"https:\/\/biz.yelp.com\/ads\/?utm_medium=y4bweb&utm_source=cna-personalized-page&utm_content=start-advertising-header-btn&utm_campaign=ad-start-y4bweb&promo=Y4BWSWPHDB300","target":"_blank"},"mobile_alt":""}]},"specificity":5}},"cookie_name":"bui"}; /* ]]> */ </script> <script type="text/javascript" src="https://business.yelp.com/wp-content/plugins/clicky-dynamic-ctas/build/js/production.min.js?ver=1.1.4" id="dynamic-cta-js"></script> </html>

CINXE.COM

How Intriguing Hair used Yelp Ads to double monthly revenue and secure high LTV customers