CINXE.COM
Japan exporters stand to take nearly $10bn hit from rising yen- Nikkei Asian Review
<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://asia.nikkei.com/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen","20160505040956","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1462421396"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta http-equiv="Content-Script-Type" content="text/javascript"/> <meta http-equiv="Content-Style-Type" content="text/css"/> <meta http-equiv="Pragma" content="no-cache"/> <meta http-equiv="Cache-Control" content="no-cache, must-revalidate"/> <meta http-equiv="Expires" content="-1"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta name="keywords" content="Japan,exporters,stand,take,nearly,$10bn,hit,rising,yen"/> <meta name="description" content="TOKYO -- The yen's sharp appreciation threatens to undercut profits at major Japanese exporters by more than 1 trillion yen ($9.37 billion) this fisca"/> <meta name="date" content="2016-05-03 02:15:00"/> <meta name="twitter:card" content="summary"/> <meta name="twitter:site" content="@NAR"/> <meta property="og:title" content="Japan exporters stand to take nearly $10bn hit from rising yen- Nikkei Asian Review"/> <meta property="og:type" content="article"/> <meta property="og:description" content="TOKYO -- The yen's sharp appreciation threatens to undercut profits at major Japanese exporters by more than 1 trillion yen ($9.37 billion) this fisca"/> <meta property="og:image" content="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201605/0502n/0502n-export/4441209-1-eng-GB/0502N-export_articlethumbnail.jpg"> <title>Japan exporters stand to take nearly $10bn hit from rising yen- Nikkei Asian Review</title> <meta property="og:url" content="https://web.archive.org/web/20160505040956/http://asia.nikkei.com/Markets/Tokyo-Market/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen"/> <meta property="og:site_name" content="Nikkei Asian Review"/> <link rel="canonical" href="https://web.archive.org/web/20160505040956/http://asia.nikkei.com/Markets/Tokyo-Market/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen"/> <link rel="apple-touch-icon-precomposed" href="/web/20160505040956im_/http://asia.nikkei.com/apple-touch-icon-precomposed.png"> <link rel="stylesheet" href="/web/20160505040956cs_/http://asia.nikkei.com/css/jquery-ui-1.10.3.custom.min.css"/> <link rel="stylesheet" href="/web/20160505040956cs_/http://asia.nikkei.com/css/common_v017.css"/> <link rel="stylesheet" href="/web/20160505040956cs_/http://asia.nikkei.com/css/style_v030.css"/> <link rel="stylesheet" href="/web/20160505040956cs_/http://asia.nikkei.com/css/custom/modal_v004.css"/> <link rel="stylesheet" href="/web/20160505040956cs_/http://asia.nikkei.com/extension/ezfind/design/standard/stylesheets/ezajax_autocomplete.css"/> <script src="/web/20160505040956js_/http://asia.nikkei.com/JavaScript/jquery-1.10.1.min.js"></script> <script src="/web/20160505040956js_/http://asia.nikkei.com/JavaScript/jquery-ui-1.10.3.custom.min.js"></script> <script src="/web/20160505040956js_/http://asia.nikkei.com/JavaScript/nar_v023.js"></script> <script src="/web/20160505040956js_/http://asia.nikkei.com/JavaScript/slider_v001.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement("script"); gads.async = true; gads.type = "text/javascript"; var useSSL = "https:" == document.location.protocol; gads.src = (useSSL ? "https:" : "http:") + "//web.archive.org/web/20160505040956/http://www.googletagservices.com/tag/js/gpt.js"; node =document.getElementsByTagName("script")[0]; node.parentNode.insertBefore(gads, node); })(); </script> <script type="text/javascript"> googletag.cmd.push(function() { googletag.defineSlot('/7049/NikkeiEnglish_728*90', [728, 90], 'div-gpt-ad-1375148224113-0').addService(googletag.pubads()); googletag.defineSlot('/7049/NikkeiEnglish_300*250_1', [300, 250], 'div-gpt-ad-1375148072299-0').addService(googletag.pubads()); googletag.defineSlot('/7049/NikkeiEnglish_300*250_2', [300, 250], 'div-gpt-ad-1375260461786-0').addService(googletag.pubads()); googletag.defineSlot('/7049/NikkeiEnglish_300*250_3', [300, 250], 'div-gpt-ad-1404116812193-0').addService(googletag.pubads()); googletag.defineSlot('/7049/NikkeiEnglish_InRead_Article', [1, 1],'div-gpt-ad-1396427317542-0').addService(googletag.pubads()); googletag.defineSlot('/7049/NikkeiEnglish_InBoard_Article', [1, 1], 'div-gpt-ad-1410933087819-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <script type="text/javascript"> var YUI3_config = {base: "/extension/ezjscore/design/standard/lib/yui/3.9.0/build/", modules: {}, combine: false}; var YUI2_config = {base: "/extension/ezjscore/design/standard/lib/yui/2.8.2/build/", modules: {}, combine: false}; </script> <script type="text/javascript" src="/web/20160505040956js_/http://asia.nikkei.com/js/7bebe13.js"></script> <script type="text/javascript"> <!-- user_category =""; login_flag = false; var authority = "A1"; var memberId = ""; var aid = ""; var contractId = "" ; var contractName = "" ; --> </script> <script type="text/javascript"><!-- $(function() { if(("user_section" in window) && ("user_status" in window)){ if (user_section == 1 && user_status == 2){ if(!NAR_js.has_cookie('odm')) { NAR_js.modal_gd('02_01'); NAR_js.set_oneday_cookie('odm'); } } } }); --></script> <script>(function() { var _fbq = window._fbq || (window._fbq = []); if (!_fbq.loaded) { var fbds = document.createElement('script'); fbds.async = true; fbds.src = '//web.archive.org/web/20160505040956/http://connect.facebook.net/en_US/fbds.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(fbds, s); _fbq.loaded = true; } _fbq.push(['addPixelId', '1076130949081971']); })(); window._fbq = window._fbq || []; window._fbq.push(['track', 'PixelInitialized', {}]); </script> <noscript><img height="1" width="1" alt="" style="display:none" src="https://web.archive.org/web/20160505040956im_/https://www.facebook.com/tr?id=1076130949081971&ev=PixelInitialized"/></noscript> <script src="//web.archive.org/web/20160505040956js_/http://assets.adobedtm.com/43692acb8f62beca52063bd53825dcc138f4617b/satelliteLib-f0b759d61953ea549c6cc70abb26c8ddca3274f5.js"></script> <script type="text/javascript" src="/web/20160505040956js_/http://asia.nikkei.com/js/9bf5c52.js"></script> <script type="text/javascript"> <!-- articleAuthor = ""; --> </script> <script type="text/javascript"> <!-- release_flag = false; article_limit_free = Number( "5" ); article_limit = Number( "5" ); article_limit_alert_free = "1:2,2:2,3:1,4:1,5:1".split(","); var article_limit_alert_free_list = []; for (var prop in article_limit_alert_free){ article_limit_alert_free_list.push( article_limit_alert_free[prop].split(":")); } article_limit_alert = "1:2,2:2,3:1,4:1,5:1".split(","); var article_limit_alert_list = []; for (var prop in article_limit_alert){ article_limit_alert_list.push( article_limit_alert[prop].split(":")); } expiration_notice = Number( "7" ); all_campaign_aid = ""; all_campaign_end_date = ""; --> </script> </head> <body> <div id="fb-root"></div> <script type="text/javascript"> window.fbAsyncInit = function() { // FB initialize FB.init({ appId : '250799988299057', xfbml : true, version : 'v2.5' }); // Subscribe to the Like event FB.Event.subscribe('edge.create',function(response){ var narURL = window.location.href; ga('send', 'social', { 'socialNetwork': 'Facebook', 'socialAction': 'follow', 'socialTarget': narURL }); ga('send', 'event', 'Facebook', 'follow', 'Facebook-follow',0, {nonInteraction:true}); }); // Subscribe to the UnLike event FB.Event.subscribe('edge.remove',function(response){ var narURL = window.location.href; ga('send', 'social', { 'socialNetwork': 'Facebook', 'socialAction': 'unfollow', 'socialTarget': narURL }); ga('send', 'event', 'Facebook', 'unfollow', 'Facebook-unfollow',0, {nonInteraction:true}); }); }; (function(d, s, id){ var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "//web.archive.org/web/20160505040956/http://connect.facebook.net/en_US/sdk.js"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); window.twttr = (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], t = window.twttr || {}; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://web.archive.org/web/20160505040956/https://platform.twitter.com/widgets.js"; fjs.parentNode.insertBefore(js, fjs); t._e = []; t.ready = function(f) { t._e.push(f); }; return t; }(document, "script", "twitter-wjs")); </script> <!-- /#header --> <div id="header"> <div class="header-banner"> <!-- NikkeiEnglish_728*90--> <div id="div-gpt-ad-1375148224113-0" style="width:728px; height:90px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1375148224113-0'); }); </script> </div> <div id="login_before" class=""><a href="https://web.archive.org/web/20160505040956/https://regist.asia.nikkei.com/member/register/?n_cid=NARAN041"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/pr/20160107-pc_header230x90.jpg" alt=""/></a></div> <div id="login_after" class="display_none"><a href="/web/20160505040956/http://asia.nikkei.com/magazine/?n_cid=NARAN068"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/pr/20160107-pc_header230x90_rtm.jpg" alt=""/></a></div> <script language="JavaScript" type="text/javascript"> NAR_js.pr_header(); </script> </div> <div class="header-content"> <h1 class="logo"><a href="/web/20160505040956/http://asia.nikkei.com/"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo.png" alt="Nikkei Asian Review"/></a></h1> <div class="header-tool"> <ul class="base-list"> <li class="sp-l-menu ct_hidden"><a href="javascript:void(0)" class="js_balloon">Log in</a></li> <li class="sp-l-menu"><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?n_cid=NARAN040">Subscribe</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/about">About Nikkei Asian Review</a></li> </ul> <div> <div class="change-region">Sort by Region <table> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=1">Mainland China</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=2">North Korea</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=3">South Korea</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=4">Japan</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=5">Taiwan</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=6">Hong Kong, Macau</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=7">Vietnam</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=8">Laos, Cambodia, Myanmar</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=9">Thailand</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=10">Malaysia</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=11">Singapore</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=12">Philippines</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=13">Indonesia</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=14">India</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=15">Pakistan, Bangladesh,Sri Lanka, Nepal, Bhutan</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=16">Mongolia, Central Asia, Afghanistan</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=17">Russia, Caucasus</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=18">Australia, New Zealand, Pacific Islands</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=19">Turkey</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=20">Iran</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=21">Middle East, North Africa</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=22">Sub-Saharan Africa</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=23">Europe</a></td> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=24">North America</a></td> </tr> <tr> <td><a href="/web/20160505040956/http://asia.nikkei.com/search/findByRegion?facet_region=25">Latin America</a></td> </tr> </table> </div> <div> <form name="searchHeadArticles" action="/web/20160505040956/http://asia.nikkei.com/search/find"> <div class="search-box" id="ezautocomplete"> <input id="SearchText" class="pHolder" name="search_keyword" autocomplete="off" type="text" title="Search articles"/> <a href="#">search</a> <div id="header-autocomplete-rs"></div> </div> </form> <script language="JavaScript" type="text/javascript"> jQuery('#header-autocomplete-rs').css('width', '174px'); var autocomplete = new eZAJAXAutoComplete({ url: "/ezjscore/call/custom::autocomplete", inputid: 'SearchText', containerid: 'header-autocomplete-rs', minquerylength: 2, resultlimit: 5 }); </script> </div> <div> <form name="searchHeadCompanies" action="/web/20160505040956/http://asia.nikkei.com/Company/SearchResults"> <div class="search-box" id="ezautocomplete"> <input id="SearchText" class="pHolder" name="search_keyword" autocomplete="off" type="text" title="Search companies"/> <a href="#">search</a> </div> </form> </div> </div> </div> <div id="modal-login-balloon"> <div class="js_form-login-balloon_loading-layer" style="position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: rgba(255, 255, 255, 0.3); z-index: 120; display: none;"></div> <img src="/web/20160505040956im_/http://asia.nikkei.com/images/bg_load_2.gif" alt="loading..." class="js_form-login-balloon_loading-img" style="position: absolute; top: 50%; left: 50%; margin-left: -24px; margin-top: -24px; z-index: 150; display: none;"/> <form id="js_form-login-balloon" class="bg" action="https://web.archive.org/web/20160505040956/https://regist.asia.nikkei.com/member/auth/login/process"> <div class="login-form"> <h3 class="title">Log in</h3> <div class="input-form"> <dl> <dt>E-mail address/ID</dt> <dd class="js_valid js_notnull js_type_loginId"> <input type="text" class="js_vc-mail" name="formLogin[loginId]" id="js_form-login-balloon_loginId" msg_require="Please enter your e-mail address/ID" msg_type="Please enter valid e-mail address/ID" maxlength="100" style="ime-mode: disabled;"/> <p class="error"></p> </dd> <dt>Password<span class="arrow"><a href="/web/20160505040956/http://asia.nikkei.com/member/password/" tabindex="-1">Forgot password?</a></span></dt> <dd class="js_valid js_notnull"> <input type="password" name="formLogin[password]" id="js_form-login-balloon_password" msg_require="Please enter your password" maxlength="30"/> <p class="error"></p> </dd> </dl> <div><label><input type="checkbox" checked="checked" name="formLogin[rememberMe]" id="js_form-login-balloon_rememberMe"/>Remember me</label></div> <div class="login-btn"><button type="submit" id="login-balloon-submit" class="general-submit-btn js_btn-submit"><span>Log in</span></button></div> <input type="hidden" name="formLogin[mode]" id="js_form-login-balloon_mode" value="NORMAL"/> </div> </div> </form> <a class="close-btn js_close">close</a> <script type="text/javascript"><!-- $(document).ready( function() { $("#js_form-login-balloon").submit( function() { NAR_js.login($("#js_form-login-balloon")); return false; }); }); --></script> </div><!-- /#login-balloon --> </div> <div class="navigation active"> <div class="inner"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/">Home</a></li> <li class="list-open"> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/">Politics & Economy</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/Policy-Politics">Policy & Politics</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/Economy/">Economy</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/International-Relations/">International Relations</a></li> </ul> </div> </li> <li class="list-open"> <a href="/web/20160505040956/http://asia.nikkei.com/Business/">Business</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/">Companies</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Business/AC"> Asia300</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Business/Trends/">Trends</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Business/Deals">Deals</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Business/Executive-Lounge">Executive Lounge</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Business/Consumers/">Consumers</a></li> </ul> </div> </li> <li class="list-open"> <a href="/web/20160505040956/http://asia.nikkei.com/Markets/">Markets</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Capital-Markets/">Capital Markets</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Equities">Equities</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Currencies/">Currencies</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Commodities/">Commodities</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Property/">Property</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Tokyo-Market/">Tokyo Market</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Nikkei-PMI/">Nikkei PMI</a></li> </ul> </div> </li> <li class="list-open"> <a href="/web/20160505040956/http://asia.nikkei.com/Tech-Science/">Tech & Science</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Tech-Science/Tech/">Tech</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Tech-Science/Science/">Science</a></li> </ul> </div> </li> <li class="list-open"> <a href="/web/20160505040956/http://asia.nikkei.com/Viewpoints/">Viewpoints</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Viewpoints/Viewpoints/">Viewpoints</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Viewpoints/Editorial/">Editorial</a></li> </ul> </div> </li> <li class="list-open"> <a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/">Life & Arts</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/Life/">Life</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/Arts/">Arts</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/Japan-Trends/">Japan Trends</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/Education/">Education</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/Milestone/">Milestone</a></li> </ul> </div> </li> <li class="list-open"> <a>Features</a> <div class="list-menu"> <ul> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Philippine-presidential-election/">Philippine elections</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Mitsubishi-Motors-emissions-scandal/">Mitsubishi Motors scandal</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Kyushu-earthquakes/">Kyushu earthquakes</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Panama-Papers/">Panama Papers</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/North-Korea-launches-long-range-rocket/">Pyongyang provocation</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Startups">Startups</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Trans-Pacific-Partnership/">Trans-Pacific Partnership</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/China-up-close/">China up close</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/CEO-in-the-news/">CEO in the news</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Company-in-focus/">Company in focus</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Features/Tea-Leaves/">Tea Leaves</a></li> </ul> </div> </li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Japan-Update/">Japan Update</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/magazine">Print Edition</a></li> </ul> </div> </div> </div><!-- /#header --> <div id="content"> <div class="primary"> <div class="topic-path"> <ul> <li class=""><a href="/web/20160505040956/http://asia.nikkei.com/Business">Business</a></li><li class="last"><a href="/web/20160505040956/http://asia.nikkei.com/Business/Trends">Trends</a></li> </ul> </div> <div class="article detail-area"> <div class="icon-area"> <ul class="snsicon-list"> <li class="print" style="display:none;"><a href="/web/20160505040956/http://asia.nikkei.com/print/article/171110" target="_blank">Print</a></li> <li class="Facebook"><a href="https://web.archive.org/web/20160505040956/https://www.facebook.com/sharer/sharer.php?u=http://s.nikkei.com/1WD6Adl&t=Japan%20exporters%20stand%20to%20take%20nearly%20%2410bn%20hit%20from%20rising%20yen-%20Nikkei%20Asian%20Review" target="_blank">Facebook</a></li> <li class="Twitter"><a href="https://web.archive.org/web/20160505040956/https://twitter.com/share?url=http://s.nikkei.com/1WD6Adl&text=Japan%20exporters%20stand%20to%20take%20nearly%20%2410bn%20hit%20from%20rising%20yen-%20Nikkei%20Asian%20Review" target="_blank">Twitter</a></li> <li class="LinkedIn"><a href="https://web.archive.org/web/20160505040956/http://www.linkedin.com/shareArticle?mini=true&url=http://s.nikkei.com/1WD6Adl&title=Japan%20exporters%20stand%20to%20take%20nearly%20%2410bn%20hit%20from%20rising%20yen-%20Nikkei%20Asian%20Review" target="_blank">LinkedIn</a></li> <li class="Google"><a href="https://web.archive.org/web/20160505040956/https://plus.google.com/share?url=http://s.nikkei.com/1WD6Adl" target="_blank">Google+</a></li> <li class="Mail"><a href="https://web.archive.org/web/20160505040956/mailto:/?subject=Japan%20exporters%20stand%20to%20take%20nearly%20%2410bn%20hit%20from%20rising%20yen&body=Here%20is%20something%20from%20Nikkei%20Asian%20Review%20that%20might%20interest%20you%3A%0D%0AJapan%20exporters%20stand%20to%20take%20nearly%20%2410bn%20hit%20from%20rising%20yen%0D%0Ahttp://s.nikkei.com/1WD6Adl">Mail</a></li> </ul> </div> <div class="article-box"> <div class="detail"> <div class="feature-article"> <div class="date-area">May 3, 2016 2:15 am JST</div> <h1 class="title">Japan exporters stand to take nearly $10bn hit from rising yen</h1> </div> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201605/0502n/0502n-export/4441209-1-eng-GB/0502N-export_article_main_image.jpg" width="580" alt=""/> <p class="img-caption"> Although efforts to shield themselves have helped, automakers remain exposed to a rising yen. </p> </div> </div> <div class="article-box detail"> <div class="wysiwyg_area"> <div class="articleBodyText"> <p>TOKYO -- The yen's sharp appreciation threatens to undercut profits at major Japanese exporters by more than 1 trillion yen ($9.37 billion) this fiscal year, outweighing any benefits of a stronger home currency for some companies, estimates by The Nikkei show.</p><p>Even at exchange rates of 110 yen to the dollar and 125 yen to the euro -- levels on which many companies are basing their fiscal 2016 earnings estimates -- 25 of the country's biggest exporters, including <a href="/web/20160505040956/http://asia.nikkei.com/Company/003K89-E" target="_self" alt="003K89-E" class="mwMoTrg">Toyota Motor</a> and <a href="/web/20160505040956/http://asia.nikkei.com/Company/002MQ1-E" target="_self" alt="002MQ1-E" class="mwMoTrg">Komatsu</a>, would see their combined operating profits fall 1.14 trillion yen on the year owing to currency movements alone.</p><div class="page_limit free"></div><div class="page_limit"></div><p>But the yen has already blown past these levels. At 106 yen to the dollar and 121 yen to the euro, close to current rates, the downward pressure on profits would climb to nearly 1.63 trillion yen. At 105 yen and 120 yen, it would reach almost 1.75 trillion yen -- slightly more than 5% of estimated total fiscal 2015 operating profits at companies that close books in March.</p><p>Japan's automakers would feel this blow intensely. At 110 yen to the dollar, the seven leading car companies would see their operating profits knocked back more than 800 billion yen this fiscal year, estimates by The Nikkei show. Toyota, which is particularly vulnerable with respect to the dollar, would take a 400 billion-yen hit. At 105 yen to the dollar, the baseline for many Toyota group members' fiscal 2016 earning estimates, the damage would worsen to 600 billion yen.</p><p><a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWJ0-E" target="_self" alt="05HWJ0-E" class="mwMoTrg">Mazda Motor</a>, which exports a high share of its autos from Japan -- about 80% -- might have been looking ahead to profit growth this fiscal year were it not for a rising yen. So would industrial group <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCQ-E" target="_self" alt="05HWCQ-E" class="mwMoTrg">Mitsubishi Electric</a>, according to Senior Vice President Akihiro Matsuyama. Instead, Mazda expects its operating profit to fall 25%. Mitsubishi Electric is forecasting a 14% decline, despite robust demand for its automation equipment.</p><p>For net importers of inventory and supplies, such as retailers and electric utilities, a stronger home currency is a boon. At <a href="/web/20160505040956/http://asia.nikkei.com/Company/05FQ8F-E" target="_self" alt="05FQ8F-E" class="mwMoTrg">Tokyo Electric Power Co. Holdings</a>, every 1 yen-rise against the dollar reduces fuel expenditures by about 12 billion yen.</p><p>But on balance, a growing yen hurts listed companies' earnings because manufacturers account for more than 60% of total profits. Gains of 1 yen against both the dollar and the euro shaves 0.6% off the combined pretax profits of 200 leading companies, <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCT-E" target="_self" alt="05HWCT-E" class="mwMoTrg">Daiwa Securities</a> reckons. At 105 yen to the dollar and 115 yen to the euro, the cut would amount to 2%, according to Kazuhiro Takahashi, equity strategist at Daiwa Securities.</p><p>Japanese exporters built up their resistance to a strong yen amid the currency headwinds that persisted long after the 2008 global financial crisis. In <a href="/web/20160505040956/http://asia.nikkei.com/Company/001CJR-E" target="_self" alt="001CJR-E" class="mwMoTrg">Sony</a>'s case, a 1 yen-increase against the dollar in fiscal 2008 meant a 4 billion-yen drop in profit.</p><p>But the electronics group took steps to restructure its earnings base, such as increasing dollar-denominated procurement. By fiscal 2011, a strong yen had no effect on its earnings. Now, a 1 yen-rise adds 7 billion yen to Sony's profit. <a href="/web/20160505040956/http://asia.nikkei.com/Company/003JW8-E" target="_self" alt="003JW8-E" class="mwMoTrg">Honda Motor</a> has managed to reduce the impact of the same currency hike from 20 billion yen in fiscal 2007 to 11 billion yen by shifting more production to North America and emerging markets.</p><p>(Nikkei)</p> </div> </div> <div id="modal-screen_zoom"></div> </div> <div id="003K89-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/003K89-E">Toyota Motor Corp.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(7203)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Consumer Durables<br>Motor Vehicles</td> </tr> <tr> <th>Market cap(USD):</th> <td>170,502.92M</td> </tr> <tr> <th>Shares:</th> <td>3,337.99M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/003K89-E">about Toyota Motor Corp.</a> </div> </div> </div> <div id="002MQ1-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/002MQ1-E">Komatsu Ltd.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(6301)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Producer Manufacturing<br>Trucks/Construction/Farm Machinery</td> </tr> <tr> <th>Market cap(USD):</th> <td>16,708.82M</td> </tr> <tr> <th>Shares:</th> <td>971.96M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/002MQ1-E">about Komatsu Ltd.</a> </div> </div> </div> <div id="05HWJ0-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWJ0-E">Mazda Motor Corp.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(7261)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Consumer Durables<br>Motor Vehicles</td> </tr> <tr> <th>Market cap(USD):</th> <td>9,273.46M</td> </tr> <tr> <th>Shares:</th> <td>599.87M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWJ0-E">about Mazda Motor Corp.</a> </div> </div> </div> <div id="05HWCQ-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCQ-E">Mitsubishi Electric Corp.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(6503)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Electronic Technology<br>Electronic Equipment/Instruments</td> </tr> <tr> <th>Market cap(USD):</th> <td>23,963.04M</td> </tr> <tr> <th>Shares:</th> <td>2,147.20M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCQ-E">about Mitsubishi Electric Corp.</a> </div> </div> </div> <div id="05FQ8F-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/05FQ8F-E">Tokyo Electric Power Co. Holdings, Inc.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(9501)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Utilities<br>Electric Utilities</td> </tr> <tr> <th>Market cap(USD):</th> <td>8,507.20M</td> </tr> <tr> <th>Shares:</th> <td>1,607.01M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/05FQ8F-E">about Tokyo Electric Power Co. Holdings, Inc.</a> </div> </div> </div> <div id="05HWCT-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCT-E">Daiwa Securities Group Inc.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(8601)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Finance<br>Investment Banks/Brokers</td> </tr> <tr> <th>Market cap(USD):</th> <td>10,196.77M</td> </tr> <tr> <th>Shares:</th> <td>1,749.37M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCT-E">about Daiwa Securities Group Inc.</a> </div> </div> </div> <div id="001CJR-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/001CJR-E">Sony Corp.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(6758)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Consumer Durables<br>Electronics/Appliances</td> </tr> <tr> <th>Market cap(USD):</th> <td>31,597.89M</td> </tr> <tr> <th>Shares:</th> <td>1,262.49M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/001CJR-E">about Sony Corp.</a> </div> </div> </div> <div id="003JW8-E" class="cmp-smy-balloon"> <div class="cmp-smy-balloon-inr"> <h3 class="mwmo-title"><a href="/web/20160505040956/http://asia.nikkei.com/Company/003JW8-E">Honda Motor Co., Ltd.</a></h3> <p class="a300ctry">Japan</p> <table> <tr> <th>Market(Ticker):</th> <td>TKS(7267)</td> </tr> <tr> <th>Sector:<br>Industry:</th> <td>Consumer Durables<br>Motor Vehicles</td> </tr> <tr> <th>Market cap(USD):</th> <td>48,856.19M</td> </tr> <tr> <th>Shares:</th> <td>1,811.42M</td> </tr> </table> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/003JW8-E">about Honda Motor Co., Ltd.</a> </div> </div> </div> <!-- balloon --> <div class="pagination no-border"></div> <div class="related-company"> <h2 class="related-header">Related companies</h2> <p class="company-list"> <a href="/web/20160505040956/http://asia.nikkei.com/Company/003K89-E">Toyota Motor Corp.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/002MQ1-E">Komatsu Ltd.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWJ0-E">Mazda Motor Corp.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCQ-E">Mitsubishi Electric Corp.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/05FQ8F-E">Tokyo Electric Power Co. Holdings, Inc.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/05HWCT-E">Daiwa Securities Group Inc.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/001CJR-E">Sony Corp.</a>, <a href="/web/20160505040956/http://asia.nikkei.com/Company/003JW8-E">Honda Motor Co., Ltd.</a> </p> </div> <div class="related-list"> <p class="related-header">Related stories</p> <ul class="point-list"> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Currencies/Yen-plays-havoc-with-Japan-equities-again">Yen plays havoc with Japan equities again</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/Markets/Tokyo-Market/Tokyo-stocks-lose-over-3-amid-yen-s-appreciation">Tokyo stocks lose over 3% amid yen's appreciation</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/magazine/20160505-DEMOCRACY-DEFERRED/Tech-Science/30-years-on-Chernobyl-s-struggle-continues">30 years on, Chernobyl's struggle continues</a></li> </ul> </div> <div class="OUTBRAIN" data-src="https://web.archive.org/web/20160505040956oe_/http://asia.nikkei.com/Markets/Tokyo-Market/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen" data-widget-id="AR_1" data-ob-template="Nikkei_Asian_Review_EN"></div> <script type="text/javascript" async="async" src="https://web.archive.org/web/20160505040956js_/http://widgets.outbrain.com/outbrain.js"></script> <div class="link-box GCCMD_removeall"> <!-- Follow Nikkei Asian Review --> <h2 class="title">Follow Nikkei Asian Review</h2> <div class="follow-nar"> <dl> <dt><div class="fb-like" data-href="https://www.facebook.com/nikkeiasianreview/" data-layout="button_count" data-action="like" data-show-faces="false" data-share="false"></div></dt> <dd class="Facebook">The best content posted</dd> <dt class="Twitter"><a href="https://web.archive.org/web/20160505040956/https://twitter.com/NAR" class="twitter-follow-button" data-show-count="false">Follow @NAR</a> </dt> <dd class="Twitter">The latest headlines tweeted</dd> </dl> </div> </div> </div> <script type="text/javascript"> <!-- cms_section = 8; FREE = Number( 7 ); MAGAZINE_FREE = Number( 11 ); MEMBERS_ONLY = Number( 9 ); SUBSCRIPTION = Number( 8 ); MAGAZINE_SUBSCRIPTION = Number( 10 ); PAY = Number( 2 ); IP_AUTH = Number( 4 ); TRIAL = Number( 3 ); --> </script> <script type="text/javascript"> <!-- if( cms_section == SUBSCRIPTION || cms_section == MAGAZINE_SUBSCRIPTION ){ now_date = new Date(); cookie_name = String(now_date.getFullYear())+String(now_date.getMonth()+1)+"vc"; cookie_nameList = cookie_name+"l"; user_view_article_list = getCookieList(cookie_nameList); article = 114591; var in_array_flag = false; for(var i = 0; i < user_view_article_list.length; i++) { if(user_view_article_list[i] == article) { in_array_flag = true; } } if( !in_array_flag ){ user_view_article_list.push(article); user_view_count = getCookie(cookie_name); if(user_view_count == ""){ user_view_count = 1; }else{ user_view_count = Number(user_view_count) + 1; } }else{ user_view_count = getCookie(cookie_name); } } var page = 1 var count_flag = user_check(); if( (cms_section == SUBSCRIPTION || cms_section == MAGAZINE_SUBSCRIPTION) && count_flag ){ NAR_js.isCount = true; NAR_js.user_view_count = user_view_count; setCookie(cookie_name, user_view_count, 40); setCookieList(cookie_nameList, user_view_article_list, 40); } --> </script> <script> <!-- $(function() { var printFlag = false; if( user_category == IP_AUTH ){ printFlag = true; } if( login_flag ){ if( user_section == PAY ){ printFlag = true; } } if(location.href.match(/^https:\/\/asia.staging/)) { printFlag = true; } else if(cms_section == FREE || cms_section == MAGAZINE_FREE){ printFlag = true; } if (printFlag) { var snsicon = $("ul.snsicon-list"); var print = snsicon.find("li.print"); print.css("display","inline-block"); } }); --> </script> <link rel="stylesheet" href="/web/20160505040956cs_/http://asia.nikkei.com/css/article_pagination_v001.css"/> <script type="text/javascript" src="/web/20160505040956js_/http://asia.nikkei.com/js/497390b.js"></script> <script type="text/javascript"> <!-- $(function(){ if(!$(".limit_page").get(0) && !$(".selection.page-1").get(0)){ href = location.href; params = href.split("?"); if(params.length>1){ paramsList = params[1].split("&"); for ( i = 0; i < paramsList.length; i++ ) { if(paramsList[i].match(/page\=.*/)){ paramsList.splice( i , 1); break; } } if(paramsList.length>0){ p =""; for ( i = 0; i < paramsList.length; i++ ) { p = p + paramsList[i]; if(i<paramsList.length-1) p = p + "&"; } location.href = params[0] + "?" + p; }else{ location.href = params[0]; } } } }); $(function(){ $(".pagination.no-border").pagination({ items: $(".selection").length, offset: 1 }) }); --> </script> </div> <div class="secondary"> <div class="link-box "> <h5 class="title notice a300title"><a href="/web/20160505040956/http://asia.nikkei.com/Business/AC"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/A300logoS.png" alt="Asia300 Companies to watch"/></a></h5> <ul class="headline-list"> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/Tata-Steel-s-UK-ops-attract-possible-management-buyout-bid">Tata Steel's UK ops attract possible management buyout bid</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC/Philippines-Inc-Duterte-Harry-and-the-men-with-fists-full-of-dollars">Philippines, Inc. wary of Duterte as next president</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC/Listed-Chinese-companies-suffer-first-profit-drop-since-2008">Listed Chinese companies suffer first profit drop since 2008</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/Sembcorp-Industries-profit-sinks-nearly-25-as-rig-orders-dwindle">Sembcorp Industries' profit sinks nearly 25% as rig orders dwindle</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC/PLDT-Q1-hit-by-Rocket-Internet-losses">PLDT Q1 hit by Rocket Internet losses</a> </li> </ul> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC"> more </a> </div> <div class="more"> <a href="/web/20160505040956/http://asia.nikkei.com/info/about-asia300" target="_blank">About Asia300</a> </div> </div> <div class="rectangle"> <!-- NikkeiEnglish_300*250_1 --> <div id="div-gpt-ad-1375148072299-0" style="width:300px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1375148072299-0'); }); </script> </div> </div> <!-- Follow Nikkei Asian Review --> <div class="link-box"> <h5 class="title">Follow Nikkei Asian Review</h5> <table class="follow-nar"> <tr> <th><div class="fb-like" data-href="https://www.facebook.com/nikkeiasianreview/" data-layout="button_count" data-action="like" data-show-faces="false" data-share="false"></div></th> <td class="Facebook">The best content posted</td> </tr> <tr> <th><a href="https://web.archive.org/web/20160505040956/https://twitter.com/NAR" class="twitter-follow-button" data-show-count="false">Follow @NAR</a> </th> <td class="Twitter">The latest headlines tweeted</td> </tr> </table> </div> <div class="link-box "> <h5 class="title"><a href="/web/20160505040956/http://asia.nikkei.com/Latestheadlines">Latest headlines</a></h5> <ul class="headline-list"> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/Facebook-takes-page-from-Google-playbook-in-cementing-founder-s-power">Facebook takes page from Google playbook in cementing founder's power</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Life-Arts/Arts/Japan-South-Korea-displaying-ancient-statues-to-fete-friendship">Japan, South Korea displaying ancient statues to fete friendship</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/International-Relations/Key-at-bay-as-NZ-seeks-wider-China-trade-deal">Key at bay as NZ seeks wider China trade deal</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/International-Relations/Southeast-Asia-s-migration-wave-highlights-Japan-s-barriers">Southeast Asia's migration wave highlights Japan's barriers</a> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/International-Relations/Trump-urges-Japan-to-pay-more-to-maintain-US-military-bases">Trump urges Japan to pay more to maintain US military bases</a> </li> </ul> <div class="more"><a href="/web/20160505040956/http://asia.nikkei.com/Latestheadlines">more</a></div> </div> <script> var meta_tags = document.getElementsByTagName('meta'); for(i=0;i<meta_tags.length;i++){ if(meta_tags[i].getAttribute("property")=="og:url"){ var og_url=meta_tags[i].getAttribute("content"); } } </script> <script> document.write('<div class="OUTBRAIN" data-src="' + og_url + '" data-widget-id="SB_1" data-ob-template="Nikkei_Asian_Review_EN"></div>'); </script> <div class="link-box "> <h5 class="title">Most read</h5> <ul class="ranking-list"> <li class="number1"> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/Policy-Politics/Xi-Jinping-vs.-Li-Keqiang"><span class="sub-title-s">China up close: </span>Xi Jinping vs. Li Keqiang</a> </li> <li class="number2"> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC/Philippines-Inc-Duterte-Harry-and-the-men-with-fists-full-of-dollars">Philippines, Inc. wary of Duterte as next president</a> </li> <li class="number3"> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Trends/Foreign-operators-battle-for-Asian-airports-amid-privatization-wave">Foreign operators battle for Asian airports amid privatization wave</a> </li> <li class="number4"> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen">Japan exporters stand to take nearly $10bn hit from rising yen</a> </li> <li class="number5"> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/Policy-Politics/Trump-wins-big-in-Indiana-with-a-clear-path-as-Cruz-quits">Trump wins big in Indiana, with a clear path as Cruz quits</a> </li> </ul> </div> <div class="rectangle"> <!-- NikkeiEnglish_300*250_2 --> <div id="div-gpt-ad-1375260461786-0" style="width:300px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1375260461786-0'); }); </script> </div> </div> <!-- Videos --> <div class="link-box videos"> <h5 class="title"><a href="https://web.archive.org/web/20160505040956/http://video.asia.nikkei.com/">Videos</a></h5> <div class="column-layout"> <ul class="video-detail"> <li> <a href="https://web.archive.org/web/20160505040956/http://video.asia.nikkei.com/detail/videos/business-clip/video/4846543373001/evyap-making-soap-in-new-ways"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/video/2016/soap-evyap/4272093-4-eng-GB/Soap-Evyap.jpg" width="80" alt=""> <p>How Evyap makes soap</p> </a> </li> <li> <a href="https://web.archive.org/web/20160505040956/http://video.asia.nikkei.com/detail/videos/channel-japan/video/4834942604001/making-good-designs-sell"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/video/2016/cj-crowd-sourced-manufacturing/4320002-1-eng-GB/CJ-Crowd-sourced-manufacturing.jpg" width="80" alt=""> <p>Crowd-sourced manufacturing</p> </a> </li> <li> <a href="https://web.archive.org/web/20160505040956/http://video.asia.nikkei.com/detail/videos/close-up/video/4807896683001/whisky-s-new-player-on-world-stage:-taiwan"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/video/2016/taiwan-whisky-maker/4228177-1-eng-GB/Taiwan-whisky-maker.jpg" width="80" alt=""> <p>Taiwan whisky takes on the world</p> </a> </li> </ul> </div> <div class="more"><a href="https://web.archive.org/web/20160505040956/http://video.asia.nikkei.com/">more</a></div> </div> <div class="link-box "> <h5 class="title">Editor's picks</h5> <ul class="photo-list another-case"> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/AI-may-help-Japan-s-baseball-champs-rewrite-Moneyball"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201604/20160429t/hawksai1/4432489-1-eng-GB/HawksAI1_small_thumbnail.jpg" width="80" alt=""/> </a> <p> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/AI-may-help-Japan-s-baseball-champs-rewrite-Moneyball">AI may help Japan's baseball champs rewrite 'Moneyball' </a> </p> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/magazine/20160428-Commodities-crucible/Tech-Science/Growbots-promise-to-transform-Australian-agriculture"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201604/0415t/20160415_sydney_university/4359653-1-eng-GB/20160415_Sydney_university_small_thumbnail.jpg" width="80" alt=""/> </a> <p> <a href="/web/20160505040956/http://asia.nikkei.com/magazine/20160428-Commodities-crucible/Tech-Science/Growbots-promise-to-transform-Australian-agriculture">Growbots promise to transform Australian agriculture</a> </p> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC/Philippines-Inc-Duterte-Harry-and-the-men-with-fists-full-of-dollars"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201605/20160501/20160505-duterte-ayala/4438812-1-eng-GB/20160505-Duterte-Ayala_small_thumbnail.jpg" width="80" alt=""/> </a> <p> <a href="/web/20160505040956/http://asia.nikkei.com/Business/AC/Philippines-Inc-Duterte-Harry-and-the-men-with-fists-full-of-dollars">Philippines, Inc. wary of Duterte as next president</a> </p> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/Policy-Politics/Xi-Jinping-vs.-Li-Keqiang"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201605/0502t/20160502_xi_vs_li/4437888-1-eng-GB/20160502_xi_vs_li_small_thumbnail.jpg" width="80" alt=""/> </a> <p> <a href="/web/20160505040956/http://asia.nikkei.com/Politics-Economy/Policy-Politics/Xi-Jinping-vs.-Li-Keqiang"><span class="sub-title-s">China up close: </span>Xi Jinping vs. Li Keqiang</a> </p> </li> <li> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/Taiwan-s-godfather-of-retail-eyes-supermarket-revolution"> <img src="/web/20160505040956im_/http://asia.nikkei.com/var/site_cache/storage/images/node_43/node_51/2016/201604/0427n/0427n-chuan-lian-taipei/4420920-1-eng-GB/0427N-Chuan-Lian-Taipei_small_thumbnail.jpg" width="80" alt=""/> </a> <p> <a href="/web/20160505040956/http://asia.nikkei.com/Business/Companies/Taiwan-s-godfather-of-retail-eyes-supermarket-revolution">Taiwan's godfather of retail eyes supermarket revolution</a> </p> </li> </ul> </div> <div class="rectangle"> <!-- NikkeiEnglish_300*250_3 --> <div id="div-gpt-ad-1404116812193-0" style="width:300px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1404116812193-0'); }); </script> </div> </div> <!-- NikkeiEnglish_InRead_Article --> <div id="div-gpt-ad-1396427317542-0" style="width:1px; height:1px;"> <script type="text/javascript"> var obCheck = document.querySelectorAll('.articleBodyText p').length; var vdCheck = document.querySelectorAll('.BrightcoveExperience param').length; if ((obCheck >= 1) && !(vdCheck >= 1)) { if((authority == "A1" || authority == "A2") && (cms_section == 8 || cms_section == 10)){ var current_cookie_name = String(now_date.getFullYear())+String(now_date.getMonth()+1)+"vc"; var current_user_view_count = getCookie(current_cookie_name); var current_cookie_nameList = current_cookie_name+"l"; var current_user_view_article_list = getCookieList(current_cookie_nameList); var in_array_flag = false; for(var i = 0; i < current_user_view_article_list.length; i++) { if(current_user_view_article_list[i] == article) { in_array_flag = true; } } if((authority == "A1") && (current_user_view_count >= article_limit) && !in_array_flag){ } else if((authority == "A2") && (current_user_view_count >= article_limit_free) && !in_array_flag) { } else { googletag.cmd.push(function() { googletag.display('div-gpt-ad-1396427317542-0'); }); } } else if((authority == "A1" || authority == "A2") && (cms_section == 9)){ } else { googletag.cmd.push(function() { googletag.display('div-gpt-ad-1396427317542-0'); }); } } </script> </div> <!-- NikkeiEnglish_InBoard_Article --> <div id="div-gpt-ad-1410933087819-0" style="width:1px; height:1px;"> <script type="text/javascript"> var obCheck = document.querySelectorAll('.articleBodyText p').length; var vdCheck = document.querySelectorAll('.BrightcoveExperience param').length; if ((obCheck >= 1) && !(vdCheck >= 1)) { googletag.cmd.push(function() { googletag.display('div-gpt-ad-1410933087819-0'); }); } </script> </div> </div> </div><!-- /#content --> <div id="footer"> <div class="footer-content"> <img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_footer.png" alt="Nikkei Asian Review"/> <div class="footer-link"> <ul class="snsicon-list"> <li class="Facebook"><a href="https://web.archive.org/web/20160505040956/https://www.facebook.com/nikkeiasianreview" target="_blank">Facebook</a></li> <li class="Twitter"><a href="https://web.archive.org/web/20160505040956/https://twitter.com/NAR" target="_blank">Twitter</a></li> <li class="LinkedIn"><a href="https://web.archive.org/web/20160505040956/http://www.linkedin.com/company/nikkei-asian-review" target="_blank">LinkedIn</a></li> <li class="Google"><a href="https://web.archive.org/web/20160505040956/https://plus.google.com/105293795757249725929/posts" target="_blank">Google+</a></li> <li class="YouTube"><a href="https://web.archive.org/web/20160505040956/https://www.youtube.com/user/NikkeiAsia" target="_blank">YouTube</a></li> <li class="RSS"><a href="/web/20160505040956/http://asia.nikkei.com/info/rss" target="_blank">RSS</a></li> </ul> <ul class="appstore-link"> <li><a href="https://web.archive.org/web/20160505040956/http://itunes.com/apps/thenikkeiasianreview" target="_blank"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/banner_appstore_l.png" alt="App store"/></a></li> <li><a href="https://web.archive.org/web/20160505040956/https://play.google.com/store/apps/details?id=com.nikkei.asianreview" target="_blank"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/banner_googleplay_l.png" alt="google play"/></a></li> </ul> </div> </div> <ul class="footer-nav base-list"> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/about">About Nikkei Asian Review</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/sitemap">Site map</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/help">Help</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/contact">Contact us</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/terms-of-use">Terms of use</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/copyright">Copyright</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/privacy">Privacy & cookie policy</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/advertising">Advertising</a></li> <li><a href="/web/20160505040956/http://asia.nikkei.com/info/announcements">Announcements</a></li> </ul> <div class="footer-tool"> <div class="copyright">Copyright © 2016 Nikkei Inc. All rights reserved.</div> <div class="language"> <ul class="base-list"> <li><a href="https://web.archive.org/web/20160505040956/http://www.nikkei.com/" target="_BLANK">Japanese</a></li> <li><a href="https://web.archive.org/web/20160505040956/http://cn.nikkei.com/" target="_BLANK">Chinese</a></li> </ul> </div> </div> </div><!-- /#footer --> <div id="ms-link"> <ul> <li><a href="javascript:void(0);" onclick="javascript:NAR_js.view_change('sp');">Mobile site</a></li> </ul> </div> <div id="modal_gd04_01" class="util limitSoon"> <h3 class="title">You have <span class="fsL02">2</span> <span class="fsL01">FREE ARTICLES</span> left this month.</h3> <div> <p>Subscribe to get unlimited access to all articles.</p> <div class="btm-sec clearfix"> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> <p class="login-btn"><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?n_cid=NARAN003&return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen" class="general-btn" id="subscribe"><span>Get unlimited access</span></a></p> </div> </div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDLimitSoon(NonLogin)"></div> </div> <div id="modal_gd04_01_cp" class="util limitSoon"> <h3 class="title">You have <span class="fsL02">2</span> <span class="fsL01">FREE ARTICLES</span> left this month.</h3> <div> <h4>Thank you for visiting Nikkei Asian Review</h4> <p style="text-align:center">Take advantage of this limited offer, <br>three months for just <span class="fcR fsL02 fwB">$9</span>.</p> <div class="btm-sec clearfix"> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> <p class="login-btn"><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?n_cid=NARAN069&return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen" class="general-btn" id="subscribe"><span>Get discount now</span></a></p> </div> </div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDLimitSoon(NonLoginCamp)"></div> </div> <div id="modal_gd04_02" class="util limitSoon"> <h3 class="title">You have <span class="fsL02">2</span> <span class="fsL01">FREE ARTICLES</span> left this month.</h3> <div> <p>We could not renew your subscription.<br>You need to update your payment information.</p> <div class="btm-sec clearfix"> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> <p class="login-btn"><a href="/web/20160505040956/http://asia.nikkei.com/member/edit/plan?n_cid=NARAN009&return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen" class="general-btn" id="resubscribe"><span>Update</span></a></p> </div> </div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDLimitSoon(FreeUser)"></div> </div> <div id="modal_gd05_01" class="util expiration"> <h3 class="title">Your trial period will end soon</h3> <div> <p> Subscribe today to continue enjoying NAR.<br> • Unlimited access to asia.nikkei.com<br> • Unlimited access to NAR mobile and tablet apps<br> • Add delivery of NAR in print each week </p> <div class="login-btn"><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN005" class="general-btn" id="subscribe"><span>See all offers and subscribe</span></a></div> </div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDSoonExpire(TrialUser)"></div> </div><!-- /#modal --> <div id="modal-screen_gd05_01"></div> <div id="insert_modal_gd08_01" class="paywall"> <p class="title">To read the full story, <a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN022" class="ga-subscribe" id="subscribe">Subscribe</a> or <a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/redirect?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN023" class="ga-loginlink" id="login">Log in</a></p> <div class="paywall_inr"> <div class="clearfix"> <div class="txt_l"> <p>Once subscribed, you can…</p> <ul> <li>Read all stories with unlimited access (5 articles per month without subscription)</li> <li>Use our smartphone and tablet apps</li> </ul> </div> <p class="img_r GCCMD_removeall"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/info/4_D&P_v2_165x110.png" alt="" width="165"></p> </div> <div class="select-btn clearfix"> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN070" class="general-btn" id="subscribe-btn"><span>Subscribe</span></a></p> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN071" class="login-btn" id="login-btn"><span>Log in</span></a></p> </div> <div class="clearfix"> <p class="more GCCMD_removeall"><a href="/web/20160505040956/http://asia.nikkei.com/about?n_cid=NARAN072" class="ga-about" id="about">About Nikkei Asian Review</a></p> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> </div> </div><!-- /paywall_inr --> <div style="display:none" class="ga" id="IMDLimited(NonLogin)"></div> </div> <div id="insert_modal_gd08_01_cp" class="paywall"> <p class="title">To read the full story, <a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN073" class="ga-subscribe" id="subscribe">Subscribe</a> or <a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/redirect?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN074" class="ga-loginlink" id="login">Log in</a></p> <div class="paywall_inr"> <div class="clearfix"> <div class="txt_l"> <p style="text-align:center"> <br>Subscribe today to read the full story, <br> <span class="fsL02 fwB">three months for just </span><span class="fsL02 fwB fcR">$9</span><span class="fsL02 fwB">.</span><br><br> Limited offer ends soon. </p> </div> <p class="img_r GCCMD_removeall"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/info/newmodalEndSoon20160421.png" alt="" width="165"></p> </div> <div class="select-btn clearfix"> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN075" class="general-btn" id="subscribe-btn"><span>Subscribe</span></a></p> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN076" class="login-btn" id="login-btn"><span>Log in</span></a></p> </div> <div class="clearfix"> <p class="more GCCMD_removeall"><a href="/web/20160505040956/http://asia.nikkei.com/about?n_cid=NARAN077" class="ga-about" id="about">About Nikkei Asian Review</a></p> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> </div> </div><!-- /paywall_inr --> <div style="display:none" class="ga" id="IMDLimited(NonLoginCamp)"></div> </div> <div id="insert_modal_gd08_02" class="paywall"> <p class="title">To read the full story, <a href="/web/20160505040956/http://asia.nikkei.com/member/edit/plan?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN028" class="ga-subscribe" id="resubscribe">Update your account</a></p> <div class="paywall_inr"> <div class="clearfix"> <div class="txt_l"> <p>We could not renew your subscription.<br>You need to update your payment information.</p> </div> <p class="img_r GCCMD_removeall"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/info/4_D&P_v2_165x110.png" alt="" width="165"></p> </div> <div class="select-btn"> <p class="btn01"><a href="/web/20160505040956/http://asia.nikkei.com/member/edit/plan?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN078" class="general-btn" id="resubscribe-btn"><span>Update</span></a></p> </div> <div class="clearfix"> <p class="more GCCMD_removeall"><a href="/web/20160505040956/http://asia.nikkei.com/about?n_cid=NARAN079" class="ga-about" id="about">About Nikkei Asian Review</a></p> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> </div> </div><!-- /paywall_inr --> <div style="display:none" class="ga" id="IMDLimited(FreeUser)"></div> </div> <div id="insert_modal_gd08_03" class="paywall"> <p class="title">To read the full story, <a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN025" class="ga-subscribe" id="subscribe">Subscribe</a> or <a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/redirect?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN026" class="ga-loginlink" id="login">Log in</a></p> <div class="paywall_inr"> <div class="clearfix"> <div class="txt_l"> <p>Once subscribed, you can…</p> <ul> <li>Read all stories with unlimited access (5 articles per month without subscription)</li> <li>Use our smartphone and tablet apps</li> </ul> </div> <p class="img_r GCCMD_removeall"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/info/4_D&P_v2_165x110.png" alt="" width="165"></p> </div> <div class="select-btn clearfix"> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN080" class="general-btn" id="subscribe-btn"><span>Subscribe</span></a></p> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN081" class="login-btn" id="login-btn"><span>Log in</span></a></p> </div> <div class="clearfix"> <p class="more GCCMD_removeall"><a href="/web/20160505040956/http://asia.nikkei.com/about?n_cid=NARAN082" class="ga-about" id="about">About Nikkei Asian Review</a></p> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> </div> </div><!-- /paywall_inr --> <div style="display:none" class="ga" id="IMDMemberOnly(NonLogin)"></div> </div> <div id="insert_modal_gd08_03_cp" class="paywall"> <p class="title">To read the full story, <a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN083" class="ga-subscribe" id="subscribe">Subscribe</a> or <a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/redirect?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN084" class="ga-loginlink" id="login">Log in</a></p> <div class="paywall_inr"> <div class="clearfix"> <div class="txt_l"> <p style="text-align:center"> <br>Subscribe today to read the full story, <br> <span class="fsL02 fwB">three months for just </span><span class="fsL02 fwB fcR">$9</span><span class="fsL02 fwB">.</span><br><br> Limited offer ends soon. </p> </div> <p class="img_r GCCMD_removeall"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/info/newmodalEndSoon20160421.png" alt="" width="165"></p> </div> <div class="select-btn clearfix"> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN085" class="general-btn" id="subscribe-btn"><span>Subscribe</span></a></p> <p><a href="/web/20160505040956/http://asia.nikkei.com/member/auth/login/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN086" class="login-btn" id="login-btn"><span>Log in</span></a></p> </div> <div class="clearfix"> <p class="more GCCMD_removeall"><a href="/web/20160505040956/http://asia.nikkei.com/about?n_cid=NARAN087" class="ga-about" id="about">About Nikkei Asian Review</a></p> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> </div> </div><!-- /paywall_inr --> <div style="display:none" class="ga" id="IMDMemberOnly(NonLoginCamp)"></div> </div> <div id="insert_modal_gd08_04" class="paywall"> <p class="title">To read the full story, <a href="/web/20160505040956/http://asia.nikkei.com/member/edit/plan?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN030" class="ga-subscribe" id="resubscribe">Update your account</a></p> <div class="paywall_inr"> <div class="clearfix"> <div class="txt_l"> <p>We could not renew your subscription.<br>You need to update your payment information.</p> </div> <p class="img_r GCCMD_removeall"><img src="/web/20160505040956im_/http://asia.nikkei.com/static/info/4_D&P_v2_165x110.png" alt="" width="165"></p> </div> <div class="select-btn"> <p class="btn01"><a href="/web/20160505040956/http://asia.nikkei.com/member/edit/plan?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN088" class="general-btn" id="resubscribe-btn"><span>Update</span></a></p> </div> <div class="clearfix"> <p class="more GCCMD_removeall"><a href="/web/20160505040956/http://asia.nikkei.com/about?n_cid=NARAN089" class="ga-about" id="about">About Nikkei Asian Review</a></p> <p class="logo"><img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo_modal.gif" alt="NIKKEI ASIAN REVIEW" width="140"></p> </div> </div><!-- /paywall_inr --> <div style="display:none" class="ga" id="IMDMemberOnly(FreeUser)"></div> </div> <div id="modal_gd02_01" class="util"> <h3 class="title">Update your payment information</h3> <div> <p>Your subscription renewal could not be processed. Please update your payment information to continue enjoying the Nikkei Asian Review.</p> <div class="login-btn"><a href="/web/20160505040956/http://asia.nikkei.com/member/edit/plan?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN007" class="general-btn" id="resubscribe"><span>Resubscribe now</span></a></div> </div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDLogin(FreeUser)"></div> </div><!-- /#modal --> <div id="modal-screen_gd02_01"></div> <div id="modal_gd06_01" class="util expiration"> <h3 class="title">Your trial period has expired</h3> <div> <p> Subscribe today to continue enjoying NAR.<br> • Unlimited access to asia.nikkei.com<br> • Unlimited access to NAR mobile and tablet apps<br> • Add delivery of NAR in print each week </p> <div class="login-btn"><a href="/web/20160505040956/http://asia.nikkei.com/member/register/?return_url=/Business/Trends/Japan-exporters-stand-to-take-nearly-10bn-hit-from-rising-yen&n_cid=NARAN006" class="general-btn" id="subscribe"><span>See all offers and subscribe</span></a></div> </div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDExpired(TrialUser)"></div> </div><!-- /#modal --> <div id="modal-screen_gd06_01"></div> <div id="modal_gd09_01" class="util expiration"> <img src="/web/20160505040956im_/http://asia.nikkei.com/images/img_logo.png" alt="nikkei asian review"/> <img src="/web/20160505040956im_/http://asia.nikkei.com/images/For_welcome_modal.png" alt="cover"/> <h3 class="title"></h3> <div> <p class="explain"> Nikkei Asian Review is the only publication that brings you Insight about Asia, from the inside out. XXcontractNameXX has enabled you free full access to Nikkei Asian Review. </p> <div class="login-btn"><a href="#" class="general-btn js_close"><span>Close this message</span></a></div></div> <a class="close-btn js_close" href="#">Close</a> <div style="display:none" class="ga" id="MDWelcome(IPUser)"></div> <div style="display:none" class="value" id=""></div> </div><!-- /#modal --> <div id="modal-screen_gd09_01"></div> <div id="footer-script"> <script type="text/javascript"> var page = "1"; if(typeof authority === "undefined"){ var authority = ""; } if(typeof memberId === "undefined"){ var memberId = ""; } if(typeof contractId === "undefined"){ var contractId = ""; } var viewMode = "PC"; </script> <!--SiteCatalyst code--> <script type="text/javascript"> var now = new Date(); var pageName = location.href; var channel = "NAR"; var server = document.domain; var pageType = ""; var prop1 = "NAR-Business"; var prop2 = "NAR-Business-Trends"; var prop3 = "Japan exporters stand to take nearly $10bn hit from rising yen"; var prop4 = "114591"; var prop5 = page; var prop6 = now.getHours(); var prop9 = ""; var prop10 = ""; var prop11 = ""; var prop12 = "Not selection"; var prop25 = "Earnings"; var prop26 = "Japan"; var prop27 = ""; var prop28 = authority; var prop29 = "1"; var prop30 = getCookie(String(now.getFullYear())+String(now.getMonth()+1)+"vc"); var prop33 = "003K89-E,002MQ1-E,05HWJ0-E,05HWCQ-E,05FQ8F-E,05HWCT-E,001CJR-E,003JW8-E"; var prop34 = viewMode; var prop35 = contractId; var prop44 = memberId; </script> <!-- SiteCatalyst code version: H.9. Copyright 1997-2007 Omniture, Inc. More info available at http://www.omniture.com --> <script language="JavaScript" src="https://web.archive.org/web/20160505040956js_/http://parts.nikkei.com/parts/SC/NAR/s_codeNAR20141101.js"></script> <script language="JavaScript" src="https://web.archive.org/web/20160505040956js_/http://cdn.nikkei.com/parts/SC2/s_cDS.js"></script> <script language="JavaScript"> <!-- if(navigator.appVersion.indexOf('MSIE')>=0)document.write(unescape('%3C')+'\!-'+'-') //--></script> <noscript><a href="https://web.archive.org/web/20160505040956/http://www.omniture.com/" title="Web Analytics"><img src="https://web.archive.org/web/20160505040956im_/http://nikkei.d1.sc.omtrdc.net/b/ss/nikkeicojpgrpmstallprod,nikkeicojpdsmstallprod,nikkeicojpnarprod/1/H.9--NS/0" height="1" width="1" border="0" alt=""/> </a></noscript> <!--/DO NOT REMOVE/--> <!-- End SiteCatalyst code version: H.9. --> <!--/SiteCatalyst code--> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20160505040956/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-44606671-1', 'asia.nikkei.com'); // Set custom dimension if(login_flag != "undefined"){ ga('set', 'dimension1', login_flag); } if(authority != "undefined" && authority != ""){ ga('set','dimension2', authority); } if(memberId != "undefined" && memberId !=""){ ga('set','dimension3', memberId); } if( aid != ""){ ga('set','dimension4', aid); } if(viewMode != "undefined"){ ga('set','dimension5', viewMode); } if(contractId != "undefined"){ ga('set','dimension6', contractId); } // Send view ga('send', 'pageview'); // Send event if(NAR_js.isCount == true){ ga('send', 'event', 'Article', 'countUp', 'Article-countUp', NAR_js.user_view_count, {nonInteraction:true}); } if(NAR_js.oneClickFree == true){ ga('send', 'event', 'OneClickFree', 'view', 'OneClickFree-view',{nonInteraction:true} ); } setTimeout("ga('send', 'event', 'unbounce', '15_sec')", 15000); </script> <script> // Twitter api twttr.ready(function (twttr) { twttr.events.bind( 'follow', function (event) { var narURL = window.location.href; ga('send', 'social', { 'socialNetwork': 'Twitter', 'socialAction': 'follow', 'socialTarget': narURL }); ga('send', 'event', 'Twitter', 'follow', 'Twitter-follow',0,{nonInteraction:true}); } ); }); </script> <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 1000997403; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//web.archive.org/web/20160505040956js_/http://www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//web.archive.org/web/20160505040956im_/http://googleads.g.doubleclick.net/pagead/viewthroughconversion/1000997403/?value=0&guid=ON&script=0"/> </div> </noscript> <script type="text/javascript"> window._tfa = window._tfa || []; _tfa.push({notify:"action", name: 'page_view'}); </script> <script src="//web.archive.org/web/20160505040956js_/http://cdn.taboola.com/libtrc/nikkeiasianreview-sc/tfa.js"></script> </div> <script type="text/javascript">_satellite.pageBottom();</script> </body> </html> <!-- FILE ARCHIVED ON 04:09:56 May 05, 2016 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 06:08:03 Feb 18, 2025. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.718 exclusion.robots: 0.037 exclusion.robots.policy: 0.024 esindex: 0.012 cdx.remote: 40.616 LoadShardBlock: 277.066 (3) PetaboxLoader3.datanode: 208.232 (4) PetaboxLoader3.resolve: 223.188 (2) load_resource: 199.888 -->