The BidSwitch Blog

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data-hs-cos-type="module"><div class="sidebar three-col"> <section class="blog-index post-listing"> <article class="post-item blog-index__post blog-index__post--small" aria-label="Blog post summary: Supply-Side Spotlight: Outbrain & Teads" id="supply-sidespotlight:outbrain&teads"> <div class="blog-index__post-inner-card"> <div class="blog-index__post-content blog-index__post-content--small"> <div class="publish-date"> January 21, 2025 </div> <div class="article-title"> <h2><a href="https://blog.bidswitch.com/supply-side-spotlight-outbrain-teads">Supply-Side Spotlight: Outbrain & Teads</a></h2> </div> <div class="article-description"> In this edition of Supply-Side Spotlight, we're once again chatting Erika Longoria, VP, Demand Partnerships & Strategic Accounts at Outbrain. We'll touch on the recent acquisition […] </div> </div> </div> </article> <article class="post-item blog-index__post blog-index__post--small" aria-label="Blog post summary: The A-Z of Ad Fraud" id="thea-zofadfraud"> <div class="blog-index__post-inner-card"> <div class="blog-index__post-content blog-index__post-content--small"> <div class="publish-date"> January 7, 2025 </div> <div class="article-title"> <h2><a href="https://blog.bidswitch.com/the-a-z-of-ad-fraud">The A-Z of Ad Fraud</a></h2> </div> <div class="article-description"> Ad fraud has been a long-standing challenge in the programmatic advertising industry—but it’s one we can’t just ignore. Here we look at the scale and context of the problem and […] </div> </div> </div> </article> <article class="post-item blog-index__post blog-index__post--small" aria-label="Blog post summary: WEBINAR: Navigating Addressability: ID Bridging" id="webinar:navigatingaddressability:idbridging"> <div class="blog-index__post-inner-card"> <div class="blog-index__post-content blog-index__post-content--small"> <div class="publish-date"> December 4, 2024 </div> <div class="article-title"> <h2><a href="https://blog.bidswitch.com/webinar-navigating-addressability-id-bridging">WEBINAR: Navigating Addressability: ID Bridging</a></h2> </div> <div class="article-description"> In this 45-minute webinar on the IAB Tech Lab ID Provenance Protocol, the BidSwitch team will review the new workflows and concepts introduced by the protocol and focus on […] </div> </div> </div> </article> <article class="post-item blog-index__post blog-index__post--small" aria-label="Blog post summary: Programmatic Deals 101: What Every Marketer Needs to Know" id="programmaticdeals101:whateverymarketerneedstoknow"> <div class="blog-index__post-inner-card"> <div class="blog-index__post-content blog-index__post-content--small"> <div class="publish-date"> September 6, 2024 </div> <div class="article-title"> <h2><a href="https://blog.bidswitch.com/programmatic-deals-101-what-every-marketer-needs-to-know">Programmatic Deals 101: What Every Marketer Needs to Know</a></h2> </div> <div class="article-description"> Programmatic advertising is widely accepted to refer to the automated buying and selling of digital ads. But within the umbrella term there are a variety of ways to transact. Here […] </div> </div> </div> </article> <article class="post-item blog-index__post blog-index__post--small" aria-label="Blog post summary: WEBINAR: SmartSwitch Refresher for SSPs" id="webinar:smartswitchrefresherforssps"> <div class="blog-index__post-inner-card"> <div class="blog-index__post-content blog-index__post-content--small"> <div class="publish-date"> June 5, 2024 </div> <div class="article-title"> <h2><a href="https://blog.bidswitch.com/webinar-smartswitch-refreshers-ssps">WEBINAR: SmartSwitch Refresher for SSPs</a></h2> </div> <div class="article-description"> Our BidSwitch Explained webinar series offers essential tips, tricks, and ad tech fundamentals to help you maximize your trading potential with BidSwitch. </div> </div> </div> </article> <article class="post-item blog-index__post blog-index__post--small" aria-label="Blog post summary: Demand-Side Spotlight: Infillion" id="demand-sidespotlight:infillion"> <div class="blog-index__post-inner-card"> <div class="blog-index__post-content blog-index__post-content--small"> <div class="publish-date"> May 20, 2024 </div> <div class="article-title"> <h2><a href="https://blog.bidswitch.com/demand-side-spotlight-infillion">Demand-Side Spotlight: Infillion</a></h2> </div> <div class="article-description"> To coin a phrase, the rumors of MediaMath's demise have been greatly exaggerated. In this edition of Demand-Side Spotlight, we sit down with Gus Quinzani, VP of Partnerships at […] </div> </div> </div> </article> </section> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section dnd_area_pagination-row-0-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column dnd_area_pagination-column-1-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area_pagination-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-pagination"> <a class="next-posts-link load-more" data-c="1" data-t="17" href="https://blog.bidswitch.com/page/2">Load more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="custom-full-width"> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680281148874" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680281148874_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a id="guides" data-hs-anchor="true"></a> <p> </p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680192645654" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-header" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1680192645654_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_header" style="" data-hs-cos-general-type="widget" data-hs-cos-type="header"><h3>Buyers Guides</h3></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section dnd_area_research-row-2-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd_area_research-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd_area_research-column-1-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1680192665111-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1680192656935-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680192656935" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1680192656935_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://blog.bidswitch.com/hubfs/In-Game%20Connect_%20A%20Buyers%20Guide%20to%20In-Game%20Advertising-4.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="In-Game Connect_ A Buyers Guide to In-Game Advertising-4" title="In-Game Connect_ A Buyers Guide to In-Game Advertising-4" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_16801926651113-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680192664976" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680192664976_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="font-size: 30px; font-weight: bold;">In-Game Advertising Guide</h4> <p>Looking to level-up your advertising game? In our<span style="font-weight: bold;"> In-Game Advertising Buyer's Guide</span>, you'll learn the fundamentals of this growing sector, understand its unique creative potential, and pinpoint in-game suppliers to start trading today. <em><span style="font-weight: normal;">Game on</span></em>. </p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-44f37381-3a19-44d5-80b5-aa1832169040"><span class="hs-cta-node hs-cta-44f37381-3a19-44d5-80b5-aa1832169040" id="hs-cta-44f37381-3a19-44d5-80b5-aa1832169040"><a href="https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/44f37381-3a19-44d5-80b5-aa1832169040" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-44f37381-3a19-44d5-80b5-aa1832169040" style="border-width:0px;" src="https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/44f37381-3a19-44d5-80b5-aa1832169040.png" alt="DOWNLOAD IN-GAME GUIDE"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(27149722, '44f37381-3a19-44d5-80b5-aa1832169040', {"useNewLoader":"true","region":"eu1"}); </script></span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd_area_research-column-1-row-1-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1680193643890-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193629789" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680193629789_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="font-weight: bold; font-size: 30px;">CTV Buyer's Guide</h4> <p>Switch on to a new channel of opportunity with our <span style="font-weight: bold;">CTV Buyer's Guide</span><span style="font-weight: normal;">, helping buyers get to grips with today's rapidly expanding Connected TV space. Discover viewership stats, ad spend forecasts, and key suppliers with this new take on the TV guide. </span></p> <p><span style="font-weight: normal;"><span class="hs-cta-wrapper" id="hs-cta-wrapper-b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5"><span class="hs-cta-node hs-cta-b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5" id="hs-cta-b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5"><a href="https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5" style="border-width:0px;" src="https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5.png" alt="DOWNLOAD CTV GUIDE"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(27149722, 'b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5', {"useNewLoader":"true","region":"eu1"}); </script></span></span></p></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd-column cell_16801936438903-vertical-alignment" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1680193643762-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193643762" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1680193643762_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://blog.bidswitch.com/hubfs/CTV%20Connect_%20A%20Buyers%20Guide%20to%20Connected%20TV-1-1-1-2.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="CTV Connect_ A Buyers Guide to Connected TV-1-1-1-2" title="CTV Connect_ A Buyers Guide to Connected TV-1-1-1-2" loading="lazy"></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd_area_research-column-1-row-2-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1680193703463-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1680193666540-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193666540" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1680193666540_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://blog.bidswitch.com/hubfs/Audio%20Guide%202022%20V1_Poli-K.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="Audio Guide 2022 V1_Poli-K" title="Audio Guide 2022 V1_Poli-K" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_16801937034633-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193703331" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680193703331_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="font-size: 30px; font-weight: bold;"><br>Digital Audio Guide</h4> <p>With 73% of US adults now listening every month, audio advertising is music to any buyer's ears. Our <span style="font-weight: bold;">Digital Audio Buyer's Guide</span><span style="font-weight: normal;"> will help you understand the audio landscape across podcasts, audiobooks, music, radio, and more. We'll also share the key players and insights directly from the bidstream. Tune in via the link below.<em><br></em></span></p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-f02c305f-f6ad-40c9-a9c8-cca776966655"><span class="hs-cta-node hs-cta-f02c305f-f6ad-40c9-a9c8-cca776966655" id="hs-cta-f02c305f-f6ad-40c9-a9c8-cca776966655"><a href="https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/f02c305f-f6ad-40c9-a9c8-cca776966655" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-f02c305f-f6ad-40c9-a9c8-cca776966655" style="border-width:0px;" src="https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/f02c305f-f6ad-40c9-a9c8-cca776966655.png" alt="DOWNLOAD AUDIO GUIDE"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(27149722, 'f02c305f-f6ad-40c9-a9c8-cca776966655', {"useNewLoader":"true","region":"eu1"}); </script></span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd_area_research-column-1-row-3-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1680193710149-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193710010" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680193710010_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="font-size: 30px; font-weight: bold;"><br>Digital Out-of-Home Guide</h4> <p>Digital out-of-home (DOOH) billboards are popping up everywhere and they are slowly but surely, replacing traditional out-of-home advertising in terms of spend volumes. After being hit hard during the pandemic, DOOH<br>is now seeing its second major surge in adoption. Find out how you can take advantage of Digital Out-of-Home is our latest advertising guide below.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-5907611b-aee5-4866-b0d0-4d34c7719a94"><span class="hs-cta-node hs-cta-5907611b-aee5-4866-b0d0-4d34c7719a94" id="hs-cta-5907611b-aee5-4866-b0d0-4d34c7719a94"><a href="https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/5907611b-aee5-4866-b0d0-4d34c7719a94" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-5907611b-aee5-4866-b0d0-4d34c7719a94" style="border-width:0px;" src="https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/5907611b-aee5-4866-b0d0-4d34c7719a94.png" alt="DOWNLOAD DOOH GUIDE"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(27149722, '5907611b-aee5-4866-b0d0-4d34c7719a94', {"useNewLoader":"true","region":"eu1"}); </script></span></p></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_16801937101493-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1680193684412-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193684412" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1680193684412_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://blog.bidswitch.com/hubfs/BidSwitch%20-%20DOOH%20Guide-2-01.png" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="BidSwitch - DOOH Guide-2-01" title="BidSwitch - DOOH Guide-2-01" loading="lazy"></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd_area_research-column-1-row-4-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1680193719363-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1680193680144-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193680144" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1680193680144_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://blog.bidswitch.com/hubfs/BidSwitch%20-%20Native%20.png" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="BidSwitch - Native " title="BidSwitch - Native " loading="lazy"></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_16801937193642-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680193719246" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680193719246_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="font-size: 30px; font-weight: bold;"><br>Native Advertising Guide</h4> <p>Native advertising is emerging as a top format in a time when more seamless, less intrusive advertising is the desired customer experience. It is becoming one of the most immersive and effective methods of reaching audiences and unsurprisingly, ad spend is on the rise. Download our Native Advertising Guide to find out how you can take advantage of the native opportunity.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-397811e5-b665-4e30-a42c-33c784289418"><span class="hs-cta-node hs-cta-397811e5-b665-4e30-a42c-33c784289418" id="hs-cta-397811e5-b665-4e30-a42c-33c784289418"><a href="https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/397811e5-b665-4e30-a42c-33c784289418" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-397811e5-b665-4e30-a42c-33c784289418" style="border-width:0px;" src="https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/397811e5-b665-4e30-a42c-33c784289418.png" alt="DOWNLOAD NATIVE ADVERTISING GUIDE"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(27149722, '397811e5-b665-4e30-a42c-33c784289418', {"useNewLoader":"true","region":"eu1"}); </script></span></p> <p></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680280250636" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1680280250636_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a id="research" data-hs-anchor="true"></a> <p> </p> <p> </p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area_research-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="research-studies"> <div class="research-studies-wrapper"> <div class="research-studies-heading"> <div class="research-studies-heading-wrapper"> <div class="research-studies-heading-content"> <h3>Research studies</h3> </div> </div> </div> <div class="research-studies-left"> <div class="research-studies-left-wrapper"> <div class="research-studies-left-wrapper-inner"> <h3>Fragmentation vs. Consolidation</h3> <p class="big">Effects in the Programmatic Technology Ecosystem</p> <hr class="no_line"> <a class="botao-dark-blue" href="https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/pdf/BidSwitch_Fragmentation-vs-Consolidation-in-the-Programmatic-Technology-Ecosystem.pdf" target="_blank" rel="noopener"> Download research study </a> </div> </div> </div> <div class="research-studies-right"> <div class="research-studies-right-wrapper"> <div class="research-studies-right-wrapper-inner"> <h3>Demystifying Deal ID</h3> <p class="big">The Future of Programmatic Trading</p> <hr class="no_line" style="margin: 0 auto 35px;"> <a class="botao-white" href="https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/pdf/BidSwitch-Demystifying-deal-ID-The-future-of-programmatic-trading.pdf" target="_blank" rel="noopener"> Download research study </a> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1680251231129" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="research-studies"> <div class="research-studies-wrapper"> <div class="research-studies-left"> <div class="research-studies-left-wrapper"> <div class="research-studies-left-wrapper-inner"> <h3>State of Programmatic Report 2022</h3> <p class="big">A collection of market research, data, trends, and forecasts, compiled by The MediaGrid to help buyers and sellers understand the changing landscape and future-proof their own programmatic strategies.</p> <hr class="no_line"> <a class="botao-dark-blue" href="https://27149722.fs1.hubspotusercontent-eu1.net/hubfs/27149722/The%20MediaGrid%20-%20State%20of%20Programmatic%20Q2%202022.pdf" target="_blank" rel="noopener"> Download Research Report </a> </div> </div> </div> <div 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</div> <div class="content-col"> <div class="wrapper"> <div class="content-inner"> <div class="content"> <hr class="no_line" style="margin: 0 auto 45px;"> <h3 style="color: #051421;">How PlaceIQ saved 26% on media spend</h3> <p style="margin: 30px 0;">PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.</p> <a class="botao-dark-blue" href="https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/pdf/BidSwitch_TruePrice_PlaceIQ_Case_Study2018.pdf" target="_blank" rel="noopener"> Download case study </a> </div> </div> </div> </div> </div> </div> <div class="case-studies-items left"> <div class="row-inner clearfix"> <div class="image-col"> <img src="https://blog.bidswitch.com/hubfs/Bidtellect%20Case%20Study-01.jpg" alt="Bidtellect Case Study-01" loading="lazy" style="max-width: 100%; height: auto;"> </div> <div class="content-col"> <div class="wrapper"> <div class="content-inner"> <div class="content"> <hr class="no_line" style="margin: 0 auto 45px;"> <h3 style="color: #051421;">Bidtellect Saves 35% on Bidstream Processing Costs Using SmartSwitch</h3> <p style="margin: 30px 0;">Using BidSwitch's SmartSwitch technolgoy, demand-side platform (DSP) and advertising technology company Bidtellect was able to reduce the hardware costs associated with processing and analyzing (listening to) bidstream data.</p> <a class="botao-dark-blue" href="https://blog.bidswitch.com/bidtellect-saves-35-on-bidstream-processing-costs-using-bidswitch" target="_blank" rel="noopener"> Download case study </a> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="BidSwitch_January2022/templates/partials/footer.html"><footer class="clearfix"> <div class="widgets_wrapper" style=""> <div class="container"> <div class="column two-third"> <aside 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