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aria-label="Lisää artikkeleita aiheesta Elintarvikkeet" class="aw-l7odld jXfkxq">Elintarvikkeet</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Asiantuntija varoittaa: Valmistajat heikentävät elintarvikkeiden laatua ja nostavat hintoja</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Foodwatch-järjestön mukaan kuluttajan voi olla vaikeaa tai jopa mahdotonta saada tietoa muutoksista tuotteissa. </p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20080553","@context":"https://web.archive.org/web/20240324170925/https://schema.org","video":{"@type":"VideoObject","description":"Cheapflaatio tarkoittaa, että tuotteen laatu heikkenee ja hinta nousee. ","name":"Cheapflation on uusi ilmiö ruokakaupoissa","thumbnailUrl":"https://web.archive.org/web/20240324170925/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-22T16:19:18+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Cheapflaatio tarkoittaa, että tuotteen laatu heikkenee ja hinta nousee. </span></figcaption></figure><div class="aw-1wk2icm iaIVgA"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Miina Väisänen</span></div></div></div><div class="aw-1hwlbbb iumvhG"><div class="aw-64d2lh cPAYLb"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-03-24T15:21:20+02:00">15:21</time><span aria-hidden="true" class="aw-131q90r bsXkQk">•</span><time class="aw-lsqctp jPSFYl yle__article__date--modified" datetime="2024-03-24T18:52:38+02:00">Päivitetty 18:52</time></div></div><a href="https://web.archive.org/web/20240324170925/https://yle.onelink.me/46xJ/07zyq6zz?deep_link_sub1=74-20080553" class="aw-pqa0kd GtYAc">Avaa Yle-sovelluksessa<svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true"><path d="M15 2a1 1 0 1 0 0 2h3.586l-9.293 9.293a1 1 0 1 0 1.414 1.414L20 5.414V9a1 1 0 1 0 2 0V3a1 1 0 0 0-1-1h-6ZM5 7a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h11a1 1 0 0 0 1-1v-6a1 1 0 0 1 2 0v6a3 3 0 0 1-3 3H5a3 3 0 0 1-3-3V8a3 3 0 0 1 3-3h6a1 1 0 1 1 0 2H5Z" fill="currentColor"></path></svg></a><div class="aw-itub5i eehAxh"><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vähän aikaa sitten puhututti <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240324170925/https://yle.fi/a/74-20018523" role="link">shrinkflaatio</a> eli tuotepakkausten pienentyminen. Nyt esiin on noussut ilmiö nimeltä <em class="aw-18vh2pl bZqHKZ yle__article__emphasis">cheapflaatio</em>.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Cheapflaatio-termi tulee englanninkielen sanasta ”cheap” eli halpa ja inflaatiosta, joka tarkoittaa hintojen nousua.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Cheapflaatio tarkoittaa, että elintarviketuotteen reseptiä muutetaan niin, että jokin ainesosista vaihdetaan halvempaan ja usein huonolaatuisempaan vaihtoehtoon. Samaan aikaan tuotteen hinta kuitenkin nousee.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kuluttaja siis menettää kahdesta päästä, sekä hinnasta että laadusta.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Ranskalaisjärjestö bongasi ilmiön</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Euroopassa <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240324170925/https://www.francetvinfo.fr/economie/inflation/on-vous-explique-ce-qu-est-la-cheapflation-cette-pratique-critiquee-qui-consiste-a-modifier-une-recette-pour-faire-baisser-les-couts_6350980.html" role="link">cheapflaation</a> on bongannut kansainvälinen Foodwatch-järjestö, joka suojelee kuluttajien oikeuksia elintarvikkeiden laadussa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Foodwatchin mukaan ilmiö ei ole uusi, mutta yleinen hintojen nousu on voinut kannustaa valmistajia heikentämään tuotteiden laatua.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ranskan Foodwatchin kampanjapäällikön <strong class="aw-ak79eh hgoSon yle__article__strong">Audrey Moricen</strong> mukaan ilmiöstä puhuttiin ensimmäisenä Yhdysvalloissa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Lähdimme selvittämään asiaa, sillä useasta tiedotusvälineestä haluttiin tietää, esiintyykö cheapflaatiota myös Ranskassa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Järjestö teki todellista salapoliisityötä etsiessään merkkejä cheapflaatiosta.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20080553","@context":"https://web.archive.org/web/20240324170925/https://schema.org","image":{"@type":"ImageObject","description":"Foodwatch-järjestön kampanjapäällikkö Audrey Moricen mielestä valmistajien pitäisi kertoa avoimemmin reseptien ja ainesosien muutoksista. ","copyrightHolder":"Miina Väisänen / Yle","url":"https://web.archive.org/web/20240324170925/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-126160265fdbc53ddb88","keywords":"Pariisi,foodwatch"}}</script><div class="aw-1a00tic xFA-da"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160265fdbc53ddb88 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160265fdbc53ddb88 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160265fdbc53ddb88 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160265fdbc53ddb88 1x"/><img alt="Audrey Morice." src="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2592,w_4608,x_0,y_328/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160265fdbc53ddb88" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Foodwatch-järjestön kampanjapäällikkö Audrey Moricen mielestä valmistajien pitäisi kertoa avoimemmin reseptien ja ainesosien muutoksista. </span><span> Kuva: Miina Väisänen / Yle</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Morice kollegoineen kävi läpi avoimen datan <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240324170925/https://world.openfoodfacts.org/" role="link">sivustoa</a>, jonne sekä kuluttajat että valmistajat voivat ilmoittaa reseptien ja tuoteselosteiden muutoksista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Etsimme tuotteita, joiden kohdalla muutoksista oli viime vuosina raportoitu ja pyysimme valmistajilta vahvistuksen reseptimuutoksista. Sen jälkeen tarkistimme tuotteiden hintojen muutokset kauppaketjujen katalogeista.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Järjestön haaviin jäi kuusi tuotetta</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Foodwatch löysi cheapflaation merkkejä kuudesta tuotteesta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Niistä osa on suomalaisillekin tuttuja elintarvikkeita, kuten After Eight -suklaamakeiset, Milkan suklaakeksit sekä Maille-merkin sinappimajoneesi. Järjestön hintavertailut perustuvat ranskalaisten kauppaketjujen hintoihin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Foodwatchin Audrey Moricen mukaan kaikki valmistajat myönsivät muutokset tuotteiden resepteissä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Minkälaisia muutoksia tuotteissa havaittiin?</strong></p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Nestlen After Eight -suklaassa palmuöljyn määrää oli ajan mittaan lisätty. Tämän vuoden tammikuussa mitattaessa tuotteen hinta on noussut parissa vuodessa 7,4 prosenttia.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Palmuöljy on ruokateollisuudessa paljon käytetty ainesosa, mutta sitä pidetään sekä terveydelle että ympäristölle haitallisempana kuin monia muita ruokaöljyjä. Foodwatch tulkitsee sen siis tuotteen laadun heikkenemiseksi.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20080553","@context":"https://web.archive.org/web/20240324170925/https://schema.org","image":{"@type":"ImageObject","description":"Kuvassa Foodwatch-järjestön löytämiä tuotteita, joissa cheapflaatiota ilmeni. ","copyrightHolder":"Miina Väisänen / Yle","url":"https://web.archive.org/web/20240324170925/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-126160165fdbc53c6e41","keywords":"Pariisi,foodwatch"}}</script><div class="aw-1a00tic xFA-da"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160165fdbc53c6e41 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160165fdbc53c6e41 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160165fdbc53c6e41 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160165fdbc53c6e41 1x"/><img alt="Elintarvikepakkauksia." src="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2592,w_4608,x_0,y_295/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1711127799/39-126160165fdbc53c6e41" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Kuvassa Foodwatch-järjestön löytämiä tuotteita, joissa cheapflaatiota ilmeni. </span><span> Kuva: Miina Väisänen / Yle</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Milkan suklaakekseissä auringonkukkaöljyn määrää oli vähennetty ja palmuöljyn määrää lisätty. Auringonkukkaöljy on kalliimpaa kuin palmuöljy. Tuotteen kilohinta on noussut 27 prosenttia vuodesta 2022.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Milka-tuotemerkin valmistaja on ruokajätti Mondelez, joka on selittänyt muutosta Ukrainan sodan aiheuttamilla raaka-aineiden saatavuusvaikeuksilla.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Unileverin valmistaman Maille-merkin sinappimajoneesissa keskeistä ainesosaa eli munankeltuaista oli vähennetty liki 25 prosenttia. Tuotteen hinta puolestaan on noussut yli kymmenen prosenttia viime vuoden lopusta. Unilever on selittänyt muutoksia muun muassa lintuinfluenssalla.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Kuluttajalle vertaaminen miltei mahdotonta</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Cheapflaatiota on yksittäisen kuluttajan liki mahdoton havaita. Se vaatisi tuotepakkausten säilyttämistä ja vertailua vuosien ajalta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kuluttajalle on vaikeaa verrata, onko muutosta tapahtunut, koska hyllyssä ei ole rinnakkain uutta ja vanhaa versiota, sanoo Helsingin yliopiston elintarvikemarkkinoinnin lehtori <strong class="aw-ak79eh hgoSon yle__article__strong">Jenniina Sihvonen</strong>.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Audrey Morice on huolissaan siitä, että inflaation kustannukset kaatuvat kuluttajien niskaan.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20080553","@context":"https://web.archive.org/web/20240324170925/https://schema.org","video":{"@type":"VideoObject","description":"Pariisissa ihmiset kommentoivat cheapflaatio-ilmiötä. ","name":"Pariisissa ihmiset kommentoivat cheapflaatio-ilmiötä","thumbnailUrl":"https://web.archive.org/web/20240324170925/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-23T14:37:32+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Pariisissa ihmiset kommentoivat cheapflaatio-ilmiötä. </span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ranskassa ruuan hinta nousi viime vuonna keskimäärin 12,8 prosenttia edellisvuoteen verrattuna. Suomessa vastaava luku oli 9,0 prosenttia.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Valmistajien ja kauppaketjujen pitäisi olla läpinäkyvämpiä tuotteiden muutoksista ja siitä, millä perusteella hinta määräytyy. Tästä tarvitaan lisää poliittista keskustelua sekä EU:n että kansallisella tasolla, Morice sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tällä hetkellä valmistajien ei tarvitse ilmoittaa reseptien muutoksista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Morice pelkää myös, että ajan mittaan elintarviketuotteiden laatu heikkenee entisestään.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Suomessa ilmiötä ei ole vielä havaittu</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vaikka Foodwatch löysi tutkimuksessaan vain kuusi tuotetta, uskoo Morice, että kyseessä on laajempi ilmiö. Hänen mukaansa Euroopassa cheapflaatiosta on löydetty merkkejä Ranskan lisäksi myös <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240324170925/https://www.brusselstimes.com/917889/charging-more-for-less-quality-cheapflation-on-the-rise-in-belgium" role="link">Belgiassa</a> ja Sveitsissä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Jenniina Sihvosen mukaan Suomessa cheapflaatiota ei ole vielä tutkittu laajemmin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hän muistuttaa kuitenkin, että suomalaisten luotto elintarvikealan toimijoihin ja elintarvikkeiden turvallisuuteen ja valvontaan on keskimäärin muita eurooppalaisia korkeampi.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20080553","@context":"https://web.archive.org/web/20240324170925/https://schema.org","image":{"@type":"ImageObject","description":"Helsingin yliopiston lehtorin Jenniina Sihvosen mukaan harvalla on aikaa kaupassa perehtyä tuoteselosteisiin tarkemmin. ","copyrightHolder":"Hans-Peter Dhuy / Yle","url":"https://web.archive.org/web/20240324170925/https://images.cdn.yle.fi/image/upload/ar_1.7772511848341233,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-126021365fada29b8695","keywords":"ruoka,ruoat,ruokatalous,elintarvikkeet,Ruokaostokset,laatu,Ruoan laatu,Laatu,hinnat"}}</script><div class="aw-1a00tic lcAAZq"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2931,w_5211,x_269,y_145/ar_1.7772511848341233,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710939020/39-126021365fada29b8695 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2931,w_5211,x_269,y_145/ar_1.7772511848341233,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710939020/39-126021365fada29b8695 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2931,w_5211,x_269,y_145/ar_1.7772511848341233,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710939020/39-126021365fada29b8695 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2931,w_5211,x_269,y_145/ar_1.7772511848341233,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710939020/39-126021365fada29b8695 1x"/><img alt="Helsingin Yliopiston elintarvikemarkkinoinnin lehtori Jenniina Sihvonen" src="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2931,w_5211,x_269,y_145/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710939020/39-126021365fada29b8695" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Helsingin yliopiston lehtorin Jenniina Sihvosen mukaan harvalla on aikaa kaupassa perehtyä tuoteselosteisiin tarkemmin. </span><span> Kuva: Hans-Peter Dhuy / Yle</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Jos tuote säilyy turvallisena, terveellisenä ja maukkaana, niin en näkisi, että cheapflaatio on kovin huolestuttava asia. Ja ymmärrän toisaalta sen, että valmistajien ei myöskään kannata avata koko reseptiikkaansa kilpailijoille.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Sihvosen mukaan viitteet tuotteiden laadun heikkenemisestä voivat kuitenkin tehdä hallaa brändille.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Onhan se kuluttajalle perustavanlaatuinen kysymys, saako rahoilleen vastinetta ja mikä tuotteen hinta-laatusuhde on. Kuluttajan luottamus kärsii, jos tuotteen maku heikkenee siksi, että ainesosia on muokkailtu.</p></section><footer class="yle__article__footer"><h2 class="aw-zh6d69 dMYkJU">Aiheesta enemmän: Paketissa 3 linkkiä</h2><h2 class="sc-eqUAAy dUJkWc yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240324170925/https://yle.fi/t/18-215554/fi" aria-label="Lisää artikkeleita aiheesta Ruoka" class="aw-l7odld jXfkxq">Ruoka</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240324170925/https://yle.fi/a/74-20018523" class="aw-3ocnud eBKakF">Sipsipussit ja suklaapatukat ovat kutistuneet vaivihkaa – näin taitavasti ”shrinkflaatio” huijaa asiakkaita</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-965803629dd9a4b186b 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-965803629dd9a4b186b 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-965803629dd9a4b186b 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-965803629dd9a4b186b 1x"/><img alt="Lihaleikkeleitä kaupan hyllyssä." src="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-965803629dd9a4b186b" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240324170925/https://yle.fi/t/18-215554/fi" aria-label="Lisää artikkeleita aiheesta Ruoka" class="aw-l7odld jXfkxq">Ruoka</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240324170925/https://yle.fi/a/74-20024407" class="aw-3ocnud eBKakF">Nyt kuka vain voi ilmiantaa kutistuneita tuotteita – Kuluttajaliitto kerää yhteen havaintoja ”shrinkflaatiosta”</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-108275064098abfccad8 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-108275064098abfccad8 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-108275064098abfccad8 2x, https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-108275064098abfccad8 1x"/><img alt="Kuvakombo: vasemmalla kuva ruokakaupan karkkihyllystä. 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https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-6955135efd51186b3c9 1x"/><img alt="Kuvassa on leikkelehylly Helsingissä Pasilan Triplan Prismassa heinäkuussa 2020." src="https://web.archive.org/web/20240324170925im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-6955135efd51186b3c9" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div></div><div><div class="aw-1n3c5tg lkXQTI"><a href="/web/20240324170925/https://yle.fi/t/18-204350/fi" aria-label="Lisää artikkeleita aiheesta Elintarvikkeet" class="aw-1viu5l0 ihpQdr">Elintarvikkeet</a><a href="/web/20240324170925/https://yle.fi/t/18-37057/fi" aria-label="Lisää artikkeleita aiheesta Kuluttaja-asiat" class="aw-1viu5l0 ihpQdr">Kuluttaja-asiat</a><a href="/web/20240324170925/https://yle.fi/t/18-205969/fi" aria-label="Lisää 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byezyD"><time class="DateTime___StyledTime-sc-f3193d7a-0 gdLaWp MinimalHeadlines__Date-sc-79c54a90-6 jsOWFj" datetime="2024-03-24T16:17:45+0200">16:17</time><div class="MinimalHeadlines__ListLine-sc-79c54a90-4 cqDOIZ"></div></div></div><div class="MinimalHeadlines__Texts-sc-79c54a90-2 jYVeIk"><a href="/web/20240324170925/https://yle.fi/t/18-189456/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-79c54a90-3 hLpKvJ">Jääkiekko</a><h3 class="Typography-sc-905807c5-0 kNWETm link-accent"><a href="/web/20240324170925/https://yle.fi/a/74-20080686" class="MinimalHeadlines__Link-sc-79c54a90-10 bMuisZ visitable-link">Valtteri Puustinen valitsi NHL:ään tien, joka kelpaa yhä harvemmalle – ruotii nyt rehellisesti turhauttavia hetkiä</a></h3></div></li><li class="MinimalHeadlines__Item-sc-79c54a90-1 idtWDG"><div class="MinimalHeadlines__BulletContainer-sc-79c54a90-8 hKwNaR"><div class="MinimalHeadlines__BulletCell-sc-79c54a90-9 byezyD"><time 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Nyt esiin on noussut ilmiö nimeltä *cheapflaatio*.","type":"text"},{"text":"Cheapflaatio-termi tulee englanninkielen sanasta ”cheap” eli halpa ja inflaatiosta, joka tarkoittaa hintojen nousua.","type":"text"},{"text":"Cheapflaatio tarkoittaa, että elintarviketuotteen reseptiä muutetaan niin, että jokin ainesosista vaihdetaan halvempaan ja usein huonolaatuisempaan vaihtoehtoon. Samaan aikaan tuotteen hinta kuitenkin nousee.","type":"text"},{"text":"Kuluttaja siis menettää kahdesta päästä, sekä hinnasta että laadusta.","type":"text"},{"text":"Ranskalaisjärjestö bongasi ilmiön","level":2,"type":"heading"},{"text":"Euroopassa [cheapflaation](https:\u002F\u002Fwww.francetvinfo.fr\u002Feconomie\u002Finflation\u002Fon-vous-explique-ce-qu-est-la-cheapflation-cette-pratique-critiquee-qui-consiste-a-modifier-une-recette-pour-faire-baisser-les-couts_6350980.html) on bongannut kansainvälinen Foodwatch-järjestö, joka suojelee kuluttajien oikeuksia elintarvikkeiden laadussa.","type":"text"},{"text":"Foodwatchin mukaan ilmiö ei ole uusi, mutta yleinen hintojen nousu on voinut kannustaa valmistajia heikentämään tuotteiden laatua.","type":"text"},{"text":"Ranskan Foodwatchin kampanjapäällikön **Audrey Moricen** mukaan ilmiöstä puhuttiin ensimmäisenä Yhdysvalloissa.","type":"text"},{"text":"– Lähdimme selvittämään asiaa, sillä useasta tiedotusvälineestä haluttiin tietää, esiintyykö cheapflaatiota myös Ranskassa.","type":"text"},{"text":"Järjestö teki todellista salapoliisityötä etsiessään merkkejä cheapflaatiosta.","type":"text"},{"displayStyle":"normal","alt":"Audrey Morice.","source":"Miina Väisänen \u002F Yle","aspect":1.5,"caption":"Foodwatch-järjestön kampanjapäällikkö Audrey Moricen mielestä valmistajien pitäisi kertoa avoimemmin reseptien ja ainesosien muutoksista. 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Sen jälkeen tarkistimme tuotteiden hintojen muutokset kauppaketjujen katalogeista.","type":"text"},{"text":"Järjestön haaviin jäi kuusi tuotetta","level":2,"type":"heading"},{"text":"Foodwatch löysi cheapflaation merkkejä kuudesta tuotteesta.","type":"text"},{"text":"Niistä osa on suomalaisillekin tuttuja elintarvikkeita, kuten After Eight -suklaamakeiset, Milkan suklaakeksit sekä Maille-merkin sinappimajoneesi. Järjestön hintavertailut perustuvat ranskalaisten kauppaketjujen hintoihin.","type":"text"},{"text":"Foodwatchin Audrey Moricen mukaan kaikki valmistajat myönsivät muutokset tuotteiden resepteissä.","type":"text"},{"text":"**Minkälaisia muutoksia tuotteissa havaittiin?**","type":"text"},{"text":"Nestlen After Eight -suklaassa palmuöljyn määrää oli ajan mittaan lisätty. Tämän vuoden tammikuussa mitattaessa tuotteen hinta on noussut parissa vuodessa 7,4 prosenttia.","type":"text"},{"text":"Palmuöljy on ruokateollisuudessa paljon käytetty ainesosa, mutta sitä pidetään sekä terveydelle että ympäristölle haitallisempana kuin monia muita ruokaöljyjä. Foodwatch tulkitsee sen siis tuotteen laadun heikkenemiseksi.","type":"text"},{"displayStyle":"normal","alt":"Elintarvikepakkauksia.","source":"Miina Väisänen \u002F Yle","aspect":1.5,"caption":"Kuvassa Foodwatch-järjestön löytämiä tuotteita, joissa cheapflaatiota ilmeni. 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