｢まるで宝石｣——シチズンの高級時計カンパノラに新作登場。開発者が語るデビュー24年目の｢原点回帰｣

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target="_blank"> <img src="/asset/common/img/p-post-share-linkedin.svg" width="32" height="32" alt="LinkedIn" loading="lazy"> </a> </li> <li class="p-post-shareItem -clip -hide"> <img src="/asset/common/img/p-post-share-clip.svg" width="32" height="32" alt="クリップボードにコピー" loading="lazy"> </li> <li class="p-post-shareItem -close -hide"> <img src="/asset/common/img/p-post-share-close.svg" width="32" height="32" alt="×" loading="lazy"> </li> <li class="p-post-shareItem -more"> <img src="/asset/common/img/p-post-share-more.svg" width="32" height="32" alt=""> </li> </ul> </div>  <div class="p-post-content"> <p>まるで宝石みたい──。</p> <p>SNSなどで、こんなコメントが寄せられる時計製品群がある。シチズン時計（以下シチズン）が展開する高級時計｢CAMPANOLA（以下、カンパノラ）｣シリーズだ。</p> <p>2000年の登場以来、美しい文字板デザインで中高年世代を中心に愛される同シリーズの新製品として、同社は3モデルを発表。発売に合わせて、東京・六本木ヒルズでイベントを開催した。</p> <p>文字板を青で統一した今回の3モデル。開発者によると、今回のモデルで意識したのは｢原点回帰｣だという。新商品に込めた思いについて、同社のプランナーとデザイナーに聞いた。</p> <div class="p-post-contentFigure" style="width:600px;"> <p class="p-post-contentFigureImage"><img src="https://media.loom-app.com/bi/dist/images/2024/11/19/241022_1_01.jpg?w=1280" width="600" height="600" alt="241022_1_01"></p> <p class="p-post-contentFigureCaption">シチズンが発表した｢カンパノラ｣の新作3モデル。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <div id="piano-register-form" class="piano-register-form" style="clear: both;"></div> <style> .teads-ui-components-label { display: none; } </style> <div id="in-article1" style="text-align: center; line-height: 0;clear: both; width: 640px; margin: 25px auto 0;"> <p class="advertisement" style="display:none; text-align: center; color: #696969; font-size: 12px; line-height: 12px; margin-bottom: 4px;">Advertisement</p> <div id="bi_normal-4"><script>googletag.cmd.push(function() {googletag.display("bi_normal-4");});</script></div> </div> <h2>テーマは｢宙鏡｣。平安時代の歌に着想</h2> <p>今回発表した3モデルのテーマは、｢宙鏡｣（そらかがみ）。星空に人々の生活の営みを重ね合わせ、空に思いを馳せたという平安時代の歌がヒントとなり、｢手元に美しい空を映し出す鏡｣というコンセプトで商品を企画した。</p> <p>｢『宙鏡』エコ・ドライブ｣（税込み38万5000円）、｢『宙鏡』グランドコンプリケーション｣（税込み49万5000円）、｢『宙鏡』メカニカル｣（税込み132万円）の3モデルの文字板は、各モデルで個性があり、それぞれ青の淡さ、深さ、豊かさを表現しているという。</p> <p>エコ・ドライブとグランドコンプリケーションはすでに販売を始めており、メカニカルのみ12月5日に150本限定で発売する。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/DSC05699.jpg?w=1280" width="1280" height="853" alt="DSC05699"></p> <p class="p-post-contentFigureCaption">｢宙鏡｣の3モデル。</p> <p class="p-post-contentFigureProperty">編集部撮影</p> </div> <p>これまでも｢空｣をテーマに文字板の美しさに定評があったカンパノラシリーズ。一体何が変わったのか。</p> <p>3モデルを企画した市川貴之チーフプランナーは｢これまで発表したモデルは機構で空を感じてもらうことが多かった。対して、今回は文字板自体で空を表現することを強く意識しました｣と語る。</p> <p>カンパノラには｢雄大な宙（そら）に想いを馳せ、今という時を愉しむ。｣というブランドテーマがある。人類の歴史上、星の動きで時間を計測した過去なども踏まえ、2000年のシリーズ登場に立ち返り、空に着目した。</p> <blockquote><p>｢空を表現したことは過去にもありましたが、単発で終わりがちでした。今回は改めてカンパノラシリーズを認知してほしいという意味を込めて、空を突き詰めました｣（市川氏）</p></blockquote> <h2>3モデルとも漆職人が手作業で制作</h2> <p>一言に｢空｣と言っても、人々がイメージする空はさまざまある。そのため、今回のモデルでは空のロマンを感じてもらえるよう、3モデルを別々のデザイナーが担当した。</p> <blockquote><p>｢時間によって表情が違う点に人々はロマンを感じます。各モデルでは空の変化をそれぞれ違った形で表現することにこだわりました｣（市川氏）</p></blockquote> <p>実際、3モデルを見ると、文字板デザインにそれぞれ特徴がある。</p> <p>シチズン独自の｢エコ・ドライブ｣を搭載したモデルでは、漆と金属粉によって、星が瞬く様子を表現。6時位置のサブダイヤルや奥行きのある立体的な文字板構造を楽しめるようにしている。</p> <blockquote><p>｢エコ・ドライブのモデルは自分と宇宙しか存在しない静かな瞬間を描いています。隅々まで美しく星が広がる空を表現していて、比較的皆さんが想像しやすい空ではないでしょうか｣（市川氏）</p></blockquote> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/companora%ef%bc%881%ef%bc%89.png?w=1280" width="1280" height="680" alt="companora（1）"></p> <p class="p-post-contentFigureCaption">｢宙鏡｣エコ・ドライブ。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/campanoraecospec.png?w=1280" width="1280" height="758" alt="campanoraecospec"></p> <p class="p-post-contentFigureCaption"></p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <p>｢ミニッツリピーター｣（音で時刻を知らせる機能）、｢パーペチュアルカレンダー｣（カレンダーの自動修正機能）、｢クロノグラフ｣（ストップウォッチ機能）、｢トゥールビヨン｣（時計補正機能）という4大複雑機構を備えた｢グランドコンプリケーション｣は、銀河の輝きを、貝を用いた｢螺鈿｣（らでん）と漆で表現したモデルだ。</p> <p>漆塗りの文字板に手作業でグラデーションを付けることで、光の揺らぎを感じさせるようにしている。</p> <blockquote> <p>｢グランドコンプリケーションはエコ・ドライブのモデルよりも、もう少し複雑な揺らぎをテーマにしています。</p> <p>空は単色ではないので、デザイナーと職人の技術によってグラデーションをつけました｣（市川氏）</p> </blockquote> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/companora%ef%bc%882%ef%bc%89.png?w=1280" width="1280" height="668" alt="companora（2）"></p> <p class="p-post-contentFigureCaption">｢宙鏡｣グランドコンプリケーション。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/campanoragurandspec.png?w=1280" width="1280" height="800" alt="campanoragurandspec"></p> <p class="p-post-contentFigureCaption"></p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <p>最高級のメカニカルモデルでは、時計機構はもちろん、カンパノラシリーズの“アイデンティティ”ともいえる漆塗り文字板にも技術を結集させた。</p> <p>担当したのは福島県出身の伝統工芸家で、｢内閣総理大臣賞｣の受賞経験を持つ儀同哲夫氏。漆塗りの分野では国内最高レベルの技術を持つ人物だ。</p> <p>2002年から同シリーズの文字板制作を手がける匠の技の下、いくつもの漆の装飾技術を組み入れ、深い星雲の揺らめきや煌めきなど空の複雑な表情を表現している。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/companora%ef%bc%883%ef%bc%89.png?w=1280" width="1280" height="540" alt="companora（3）"></p> <p class="p-post-contentFigureCaption">｢宙鏡｣メカニカル。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/campanoramechaspec.png?w=1280" width="1280" height="880" alt="campanoramechaspec"></p> <p class="p-post-contentFigureCaption"></p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <h2>｢思い通りの色が表現できない｣手作業ならではの苦労も</h2> <p>腕時計に日本伝統の漆塗りを施すという異色の組み合わせが特徴の本モデル。手作業で制作するため、個体差が発生するなど正式発表までには苦労もあったようだ。</p> <p>市川氏は｢通常の印刷文字板と比較すると漆を使った文字板は塗装と材質特性が全く違います｣と指摘した上で次のように明かす。</p> <blockquote> <p>｢（漆は）乾くまでに非常に時間がかかる上、出来上がりも思い通りにならないことも多くありました。</p> <p>『色味はいいが、上面の艶感が足りない』など実物にした時の美しさを思い通りに表現する点に苦労しました。その上では、デザイナーと職人のコミュニケーションはとても重要でした｣（市川氏）</p> </blockquote> <p>企画から製品化までの期間については｢詳細はお答えできない｣としたが、例えばグランドコンプリケーションのモデルは、異なる3色の漆で塗装し、乾燥する過程で漆同士が混ざり合うことで、青のグラデーションを表現しているという。</p> <p>漆を塗るタイミングや色の調整など、細かな試行錯誤の上で完成した製品であることは間違いなさそうだ。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/DSC05721.JPG?w=1280" width="1280" height="853" alt="DSC05721"></p> <p class="p-post-contentFigureCaption">企画担当の市川貴之チーフプランナー。</p> <p class="p-post-contentFigureProperty">編集部撮影</p> </div> <p>デザイナー視点でも、今回の製品は開発の難易度が高いものだったと言う。</p> <p>榎本信一チーフデザインマネジャーは｢我々が描くのはあくまで想像でしかなく、実際に手を動かすのは職人の方。工房まで行ってデザイン画を見せながら、ニュアンスを理解してもらう必要がありました｣と説明。</p> <p>｢（実際の漆の）全体の色調とのバランスを見ながら金属粉末を入れるなど、グラデーションが自然なものになるよう、これまでの経験から最適な組み合わせを試行錯誤しました｣と振り返る。</p> <p>手作業による工芸品ということもあり、スケジュール調整も大変だったようだ。</p> <blockquote><p>｢工芸品としてのスケジュールと、企業としての発売スケジュールを合わせるのが難しかった。手作業で生産するため、途中の工程で不具合が発生すると、下地から全てやり直しになり、リカバリーが効かなくなるので、担当者として苦労しました｣（榎本氏）</p></blockquote> <div class="p-post-contentFigure" style="width:1260px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/company_img.jpg?w=1280" width="1260" height="750" alt="company_img"></p> <p class="p-post-contentFigureCaption">シチズンのオフィスビル。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <h2>文字板は時計の｢顔｣。シチズンがデザインにこだわる理由</h2> <blockquote><p>｢漆による立体構造は20年以上の技術の積み重ねがある我々だからこそできること。他社が簡単に真似できるものではないと思います｣（榎本氏）</p></blockquote> <p>榎本氏は自社の技術にこう自信を見せるが、同社がここまで文字板にこだわるのはなぜだろうか。</p> <p>榎本氏は｢文字板は時計の『顔』だからです。人々は基本的に文字板を見て時刻を知ります。文字板は買う際の大きな決め手になるのではないでしょうか｣と持論を交えて話す。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"> <a href="https://citizen.jp/news/2023/20230518.html" target=""><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/citizenunitewithblue.png?w=1280" width="1280" height="903" alt="citizenunitewithblue"></a> </p> <p class="p-post-contentFigureCaption">2023年6月発売の｢UNITE with BLUE｣シリーズでは、富士フイルムの｢構造色インク｣を用いて美しい海を表現し、話題となった。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <p>今回のカンパノラシリーズでは、シチズン独自のエコ・ドライブモデルも展開している。</p> <p>太陽光や室内の照明を動力源とするエコ・ドライブは、1976年の初代モデル登場以来、ソーラーセルの発電効率の向上と文字板デザインに試行錯誤してきた。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/about_desc.jpg?w=1280" width="1280" height="616" alt="about_desc"></p> <p class="p-post-contentFigureCaption">エコ・ドライブの仕組み。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <p>こうしたことを踏まえ、榎本氏は｢われわれにはソーラー時計の市場を形成してきた自負もあります。いかに文字板を綺麗にするかという、文字板に対する開発者の思いもあります｣と話す。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/citizensolar.png?w=1280" width="1280" height="652" alt="citizensolar"></p> <p class="p-post-contentFigureCaption">シチズン初のソーラー時計。</p> <p class="p-post-contentFigureProperty">出典：シチズン公式Webサイト</p> </div> <p>文字板デザインにとことんこだわる同社だけに、カンパノラシリーズにおける漆塗りへの思いも人一倍強い。</p> <blockquote> <p>｢（漆塗りは）これまでブランドを続けてこられた大きなファクターになっているのは間違いありません。</p> <p>印刷した文字板とは違い、漆にしかない独特の表情、デザイン、奥行き、艶があります。カンパノラの世界観を表現するには重要な要素です｣（榎本氏）</p> </blockquote> <h2>｢特別な日に着用してほしい｣イメージは女性のジュエリー着用</h2> <p>企画した市川氏によると、3モデルのターゲット層は30〜40代の男性。ビジネスシーンの使用も可能だが、想定するのは｢休日の特別な日に気合いを入れて使うようなイメージ｣（市川氏）だ。</p> <p>女性がドレスを着て、ジュエリーなど装飾品を身につけるイメージだという。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/DSC05704.JPG?w=1280" width="1280" height="853" alt="DSC05704"></p> <p class="p-post-contentFigureCaption">着用イメージ。</p> <p class="p-post-contentFigureProperty">編集部撮影</p> </div> <p>市川氏は｢細部にもこだわっているので、まずは実物を隅々まで見てもらいたいです。3つのモデルが描く空を見てもらい、自分のインスピレーションに合うものを選んでほしいですね｣と呼びかける。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/PNW241108_0021.JPG?w=1280" width="1280" height="853" alt="PNW241108_0021"></p> <p class="p-post-contentFigureCaption">｢宙鏡｣グランドコンプリケーション。</p> <p class="p-post-contentFigureProperty"></p> </div> <p>デザインを担当した榎本氏は｢3モデルそれぞれにデザイナーがいて、思いを込め、色や表現にも気を使っています。文字板の小さな面積にこれだけ漆の細工をするのも珍しく、一朝一夕では実現できない技術力とその裏にある数々の失敗にも思いを馳せながら、良さを体感してほしいです｣と話した。</p> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/PNW241108_0025.JPG?w=1280" width="1280" height="853" alt="PNW241108_0025"></p> <p class="p-post-contentFigureCaption">｢宙鏡｣メカニカル。</p> <p class="p-post-contentFigureProperty"></p> </div> <p>カンパノラシリーズは、来年2025年に誕生25周年を迎える。</p> <p>技術力と工芸品としての美しさを兼ね備えたシリーズに、同社は25周年の節目にどのようなモデルを投入するのか。今後の動向に注目が集まりそうだ。</p> <hr> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/PNW241108_0116.JPG?w=1280" width="1280" height="853" alt="PNW241108_0116"></p> <p class="p-post-contentFigureCaption">その他、イベントでは｢宙鏡｣をイメージしたオリジナルカクテルの提供や、J -WAVE番組の公開収録LIVEも行われた。</p> <p class="p-post-contentFigureProperty"></p> </div> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/sugashikao.JPG?w=1280" width="1280" height="853" alt="sugashikao"></p> <p class="p-post-contentFigureCaption">公開収録に参加したスガシカオさん。</p> <p class="p-post-contentFigureProperty"></p> </div> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/PNW241109_0230.JPG?w=1280" width="1280" height="853" alt="PNW241109_0230"></p> <p class="p-post-contentFigureCaption">同じくイベントでLIVEを行った藤巻亮太さん。生演奏で聴衆を魅了した。</p> <p class="p-post-contentFigureProperty"></p> </div> <div class="p-post-contentFigure" style="width:1280px;"> <p class="p-post-contentFigureImage"><img class="lazyload" src="https://www.businessinsider.jp/asset/noimage.jpg" data-src="https://media.loom-app.com/bi/dist/images/2024/11/19/PNW241108_0083.JPG?w=1280" width="1280" height="853" alt="PNW241108_0083"></p> <p class="p-post-contentFigureCaption">イベント会場は製品カラーである青をイメージした装飾となっていた。</p> <p class="p-post-contentFigureProperty"></p> </div> <div class="embed"> <blockquote class="twitter-tweet"> <p lang="ja" dir="ltr">『カンパノラ』から、腕元に美しい宇宙を投影するかのような美しい漆文字板を持つ新作モデルが登場。<br><br>テーマは｢宙鏡（そらかがみ）｣。… <a href="https://t.co/Fgg2ZUy3ar">pic.twitter.com/Fgg2ZUy3ar</a></p>— CITIZEN / シチズン時計公式 (@CITIZENWATCHJP) <a href="https://twitter.com/CITIZENWATCHJP/status/1848677899538436154?ref_src=twsrc%5Etfw">October 22, 2024</a> </blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div> <div class="ogp"> <div 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