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Ultimate Guide to Project Management for Events | Project.co
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class="et_pb_title_container"> <h1 class="entry-title">Comprehensive Guide to Project Management for Events</h1> </div> </div><div class="et_pb_module et_pb_text et_pb_text_1_tb_body et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner">Written by: <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a></div> </div><div class="et_pb_module et_pb_text et_pb_text_2_tb_body et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner">Last updated: 13 June, 2024</div> </div><div class="et_pb_module et_pb_text et_pb_text_3_tb_body et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>Approx reading time: <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""> </span> <span class="bsf-rt-display-time" reading_time="7"></span> <span class="bsf-rt-display-postfix" postfix="mins"></span></span></p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1_tb_body et_section_regular" > <div class="et_pb_row et_pb_row_1_tb_body et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_5 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough"> <div id="sidebar-toc" class="et_pb_module et_pb_code et_pb_code_0_tb_body et_pb_sticky_module"> <div class="et_pb_code_inner"><div id="ez-toc-container" class="ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title">Contents</p> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#The_importance_of_project_management_in_events" title="The importance of project management in events">The importance of project management in events</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Step_One_Define_your_objectives" title="Step One: Define your objectives">Step One: Define your objectives</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Step_Two_Establish_a_budget" title="Step Two: Establish a budget">Step Two: Establish a budget</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Step_Three_Find_and_book_a_venue" title="Step Three: Find and book a venue">Step Three: Find and book a venue</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Step_Four_Create_an_itinerary" title="Step Four: Create an itinerary ">Step Four: Create an itinerary </a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Step_Five_Book_speakers" title="Step Five: Book speakers">Step Five: Book speakers</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Step_Six_Brand_your_event" title="Step Six: Brand your event">Step Six: Brand your event</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Step_Seven_Promote_Promote_Promote" title="Step Seven: Promote. Promote. Promote.">Step Seven: Promote. Promote. Promote.</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Step_Eight_Follow_up" title="Step Eight: Follow up">Step Eight: Follow up</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Final_thoughts" title="Final thoughts">Final thoughts</a></li></ul></nav></div> </div> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_post_content et_pb_post_content_0_tb_body"> <div id="bsf_rt_marker"></div> <p class="has-small-font-size"><em>Last updated on 12th June 2024</em></p> <p>Event project management is crucial for ensuring every detail of your event runs smoothly. In this comprehensive guide, we’ll cover everything from setting objectives and budgeting to booking venues and promoting your event. With practical tips and even a free template, you’ll be well-prepared to manage any event successfully. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="The_importance_of_project_management_in_events"></span>The importance of project management in events<span class="ez-toc-section-end"></span></h2> <p>Project management could not be more important when it comes to organising events. Without a structured plan in place you could easily forget about important tasks that are crucial to the success of your event. This could cause you to fall behind schedule or, even worse, mean you have to cancel your event all together.</p> <p>Organising a successful event requires a lot of planning and coordination. Project management can help with this by providing you with a structured approach to check off every important milestone along the way to executing your event.</p> <div class="lazyblock-our-insight-hdhNo wp-block-lazyblock-our-insight"><div style="color:#5720b4; font-size:16px; font-weight:bold; padding-left:20px;"> <i class="fa-solid fa-lightbulb" style="margin-right:5px"></i>Our Insight </div> <div style="background:#5720b4; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> Think of your event as your dream destination. Your tasks are a roadmap that will help you and your team get there on time and on budget! </div></div> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_One_Define_your_objectives"></span><strong>Step One: Define your objectives</strong><span class="ez-toc-section-end"></span></h2> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Identifying_Event_Goals"></span>Identifying Event Goals<span class="ez-toc-section-end"></span></h3> <p>The first step towards planning an event is figuring out why you want to have the event in the first place. Ask yourself:<strong><em> What do I want to achieve? </em></strong></p> <p>A couple of example goals could be: </p> <div class="lazyblock-blank-purple-Z1j2XL8 wp-block-lazyblock-blank-purple"><div class="pdc-block blank-purple" style="background:#301151; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> – To generate X revenue from event tickets<br>– To increase brand awareness by X%<br>– To increase sales by X%<br>– To raise X amount in donations for our cause </div></div> <p>Basically, it’s a quantifiable goal that can be used <em>after </em>the event to help you determine whether it was a success or not. </p> <p>At this early stage, while defining your objectives, you should also consider the finer details. Such as how many attendees you want, when the event will take place, and where. </p> <p>The best way to keep track of all of this information, and make sure you get everything done ahead of time is to create a timeline. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Creating_a_timeline"></span>Creating a timeline <span class="ez-toc-section-end"></span></h3> <p>Let’s say your event is taking place in 9 months time. You can start with that end date and work backwards from it to outline what you need to do between now and then. </p> <p>When plotting out your timeline, it helps if you can see your tasks visually. </p> <div class="lazyblock-statistic-Z27uAML wp-block-lazyblock-statistic"><div style="color:#301151; font-size:16px; font-weight:bold; padding-left: 20px; margin-bottom:5px;"> <i class="fa-solid fa-chart-mixed" style="margin-right:5px"></i>Statistic </div> <div style="background:#301151; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);"> Human brains are hardwired for visual information and can process visuals <strong>60,000x faster than text</strong>! <div style="margin-top:5px; font-size:14px;"> <strong>Source: </strong><a href="https://www.wyzowl.com/infographic-the-power-of-visual-communication/" style="text-decoration: underline; color:rgba(255,255,255,1);">Wyzowl</a> </div> </div></div> <p>The <a href="https://www.project.co/">Project.co</a> tasks feature is a great tool for this, and <a href="https://www.project.co/event-planning-template/">our free events planning template</a> actually comes pre-populated with customisable tasks – such as “Book Venue” and “Arrange Volunteers” – making it <em>even easier</em> to get started! </p> <p>You can view your tasks in a couple of different ways, for example, as a list:</p> <figure class="wp-block-image size-full"><img decoding="async" width="1920" height="1080" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" alt="" class="wp-image-288519" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-1080x608.png 1080w" data-lazy-sizes="(max-width: 1920px) 100vw, 1920px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List.png" /><noscript><img decoding="async" width="1920" height="1080" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List.png" alt="" class="wp-image-288519" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-List-1080x608.png 1080w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript></figure> <p>Or on a calendar: </p> <figure class="wp-block-image size-full"><img decoding="async" width="1920" height="1080" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" alt="" class="wp-image-288516" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-1080x608.png 1080w" data-lazy-sizes="(max-width: 1920px) 100vw, 1920px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar.png" /><noscript><img decoding="async" width="1920" height="1080" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar.png" alt="" class="wp-image-288516" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Calendar-1080x608.png 1080w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript></figure> <p>It’s easy to update your timeline. Simply drag your tasks from one date to the next.</p> <p>You can also split your tasks using our <a href="https://www.project.co/kanban-project-management/">kanban view</a>: </p> <figure class="wp-block-image size-full"><img decoding="async" width="1920" height="1080" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" alt="" class="wp-image-288518" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-1080x608.png 1080w" data-lazy-sizes="(max-width: 1920px) 100vw, 1920px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban.png" /><noscript><img decoding="async" width="1920" height="1080" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban.png" alt="" class="wp-image-288518" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Tasks-Kanban-1080x608.png 1080w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript></figure> <p>This way, you can easily see what needs to be done, what you’re currently working on, and what has been completed. </p> <p>You can also create new tasks in a couple of clicks and assign them to different members of your team:</p> <figure class="wp-block-image size-full"><img decoding="async" width="1920" height="1080" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" alt="" class="wp-image-288528" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-1080x608.png 1080w" data-lazy-sizes="(max-width: 1920px) 100vw, 1920px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal.png" /><noscript><img decoding="async" width="1920" height="1080" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal.png" alt="" class="wp-image-288528" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Task-Modal-1080x608.png 1080w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript></figure> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Two_Establish_a_budget"></span><strong>Step Two: Establish a budget</strong><span class="ez-toc-section-end"></span></h2> <p>Okay, so it’s not the most exciting part of event planning, but a key component of successful project management is determining your budget. </p> <p>It can help to map out your budget in advance. This way you’ll be able to make a list of what you need and determine what you can afford. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Budget_Breakdown"></span>Budget Breakdown<span class="ez-toc-section-end"></span></h3> <div class="lazyblock-statistic-1DyQSC wp-block-lazyblock-statistic"><div style="color:#301151; font-size:16px; font-weight:bold; padding-left: 20px; margin-bottom:5px;"> <i class="fa-solid fa-chart-mixed" style="margin-right:5px"></i>Statistic </div> <div style="background:#301151; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);"> Event budgets are typically broken down by marketing and promotion (43%), speakers and talent (32%), printed materials (29%) and venues (18%). <div style="margin-top:5px; font-size:14px;"> <strong>Source: </strong><a href="https://www.eventbrite.com/blog/event-statistics-ds00/" style="text-decoration: underline; color:rgba(255,255,255,1);">Eventbrite</a> </div> </div></div> <p>Some of the key things to consider include:</p> <ul class="wp-block-list"> <li>A venue</li> <li>Promotion</li> <li>Entertainment/speakers</li> <li>Staff</li> <li>Food and drink</li> </ul> <div class="lazyblock-expert-tip-Z1KsguW wp-block-lazyblock-expert-tip"><div style="color:#FF9A0B; font-size:16px; font-weight:bold; padding-left:20px; margin-bottom:5px;"> <i class="fa-solid fa-stars" style="margin-right:5px"></i>Expert Tip </div> <div style="background:#FF9A0B; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> Set aside some of your budget for items marked “miscellaneous” – added costs are bound to pop up somewhere down the line so it helps to be prepared. </div></div> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Tools_for_Budget_Management"></span>Tools for Budget Management<span class="ez-toc-section-end"></span></h3> <p>Using spreadsheet software, like Google Sheets can be a great way to keep track of your budget. The benefit with Google Sheets is that your team can collaborate on it together in real-time. </p> <p>With the Project.co embeds tool, you can embed your Google Sheets to your project – meaning that everyone involved in the planning of the event can work on the document at the same time, without ever leaving the project:</p> <figure class="wp-block-image size-full"><img decoding="async" width="1920" height="1080" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" alt="" class="wp-image-288510" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-1080x608.png 1080w" data-lazy-sizes="(max-width: 1920px) 100vw, 1920px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets.png" /><noscript><img decoding="async" width="1920" height="1080" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets.png" alt="" class="wp-image-288510" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets.png 1920w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-300x169.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-150x84.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-768x432.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-1536x864.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-400x225.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2022/12/Project-Embed-Google-Sheets-1080x608.png 1080w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript></figure> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Three_Find_and_book_a_venue"></span><strong>Step Three: Find and book a venue</strong><span class="ez-toc-section-end"></span></h2> <p>This is a biggie! </p> <p>A large part of your event experience is down to the venue, so it’s important to take your time, do your research, and ensure you find the perfect one. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Criteria_for_Venue_Selection"></span>Criteria for Venue Selection<span class="ez-toc-section-end"></span></h3> <p>When searching for your perfect venue, be sure to consider <strong><em>everything</em></strong>: </p> <div class="lazyblock-blank-purple-2m5tgE wp-block-lazyblock-blank-purple"><div class="pdc-block blank-purple" style="background:#301151; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> – Floor space<br>– Lighting<br>– Location<br>– Accessibility<br>– Capacity </div></div> <p>It’s important to keep all of your venue information in one place, and can be helpful to “score” venues against one another for different features. </p> <p>By creating a project especially for venues within Project.co, you can add tasks reminding you to call each venue, and also keep track of your conversations. The notes tool is the perfect place to jot down important information.</p> <div class="lazyblock-our-insight-Z27YCII wp-block-lazyblock-our-insight"><div style="color:#5720b4; font-size:16px; font-weight:bold; padding-left:20px;"> <i class="fa-solid fa-lightbulb" style="margin-right:5px"></i>Our Insight </div> <div style="background:#5720b4; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> Even if your event is online, finding the perfect venue is still important! Be sure to try out different softwares and make note of any features and restrictions. For example, how many people can join the meeting and how many minutes it can run for. </div></div> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Four_Create_an_itinerary"></span><strong>Step Four: Create an itinerary </strong><span class="ez-toc-section-end"></span></h2> <p>Once you’ve booked your venue and you’ve set your date it’s time to create an itinerary for your event.</p> <p>An itinerary is important for ensuring your event runs smoothly and is well scheduled. It can also help you to book speakers and exhibitors. </p> <p>In addition, having an itinerary can help you to promote your event because you can share it with attendants to get them excited about what’s coming up! </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Adjusting_your_itinerary_for_flexibility"></span>Adjusting your itinerary for flexibility<span class="ez-toc-section-end"></span></h3> <p>Don’t panic if you struggle to pull your itinerary together. It’s probably going to be fluid right up until the event. This is because things change – speakers may become unavailable and then available, the weather could throw a spanner in the works when it comes to transport.</p> <p>But, as long as you have an idea of what your plans are for the day, weekend, or week – you will be better prepared to deal with any issues when the actual event is happening. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Using_Tools_for_Itinerary_Management"></span>Using Tools for Itinerary Management<span class="ez-toc-section-end"></span></h3> <p>Within Project.co, you can attach files directly into the discussions tab so that everyone can download and view important documents, like your itinerary. </p> <figure class="wp-block-image size-full"><img decoding="async" width="1440" height="1000" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201440%201000'%3E%3C/svg%3E" alt="Discussion" class="wp-image-289891" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New.png 1440w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-300x208.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-150x104.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-768x533.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-400x278.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-1080x750.png 1080w" data-lazy-sizes="(max-width: 1440px) 100vw, 1440px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New.png" /><noscript><img decoding="async" width="1440" height="1000" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New.png" alt="Discussion" class="wp-image-289891" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New.png 1440w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-300x208.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-150x104.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-768x533.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-400x278.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/08/Discussion-New-1080x750.png 1080w" sizes="(max-width: 1440px) 100vw, 1440px" /></noscript></figure> <p>The discussions tab is the perfect way to keep all of your communication centralised. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Five_Book_speakers"></span><strong>Step Five: Book speakers</strong><span class="ez-toc-section-end"></span></h2> <p>Booking speakers, exhibitors (and possibly sponsors) is crucial to the success of your event. By linking with related figures in your field you’ll be able to draw in a wider audience. And by partnering with sponsors – if applicable – you’ll be able to reduce some of the costs. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Identifying_ideal_speakers"></span>Identifying ideal speakers<span class="ez-toc-section-end"></span></h3> <p>When booking speakers and exhibitors, it’s important to think about what your attendees will want to see. What – or who – would excite them? </p> <p>You could send out an open call for people to pitch themselves to you – and explain how they could bring value to your event. And you could also consider contacting influencers in your industry directly.</p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Managing_speaker_relations"></span>Managing speaker relations<span class="ez-toc-section-end"></span></h3> <p>The kanban tool within Project.co is a great way to keep track of these communications. You can move speakers down the funnel as your conversation progresses.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="875" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201600%20875'%3E%3C/svg%3E" alt="" class="wp-image-290881" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY.png 1600w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-300x164.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-150x82.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-768x420.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-1536x840.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-400x219.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-1080x591.png 1080w" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY.png" /><noscript><img decoding="async" width="1600" height="875" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY.png" alt="" class="wp-image-290881" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY.png 1600w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-300x164.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-150x82.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-768x420.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-1536x840.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-400x219.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/03/2_q4v-2IjEWqxM6N913ohAVAqHEE-q7urTXnFXVZnbVUpxV4w9nsxhNxqcBGT1Y5L-QEE8QqvRQTuKtmN3_mx-c_oKkz3zivQrcH4aW4MJv4cdtPAku6uFsjYuJX5EH7NmyA_iZZw3n-cH7XZcYQD2YuY-1080x591.png 1080w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript></figure> <p>It’s easy to personalise your kanban columns to fit whatever need you have. </p> <p>If your event is in-person it’s also important to contact vendors, such as security teams and caterers. After all, keeping your attendees fed and safe is just as crucial as entertaining them! </p> <div class="lazyblock-expert-tip-ZQuk48 wp-block-lazyblock-expert-tip"><div style="color:#FF9A0B; font-size:16px; font-weight:bold; padding-left:20px; margin-bottom:5px;"> <i class="fa-solid fa-stars" style="margin-right:5px"></i>Expert Tip </div> <div style="background:#FF9A0B; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> If the event is over a couple of nights, you could also contact local hotels and transportation services to see if you can strike a deal for your attendees – adding more value to your event. </div></div> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Six_Brand_your_event"></span><strong>Step Six: Brand your event</strong><span class="ez-toc-section-end"></span></h2> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Developing_a_unique_brand"></span>Developing a unique brand<span class="ez-toc-section-end"></span></h3> <p>Branding gives your event an identity. It helps you to create powerful and recognisable marketing materials – which will be especially important in those early days of promotion. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Case_Study_successful_branding_example"></span>Case Study: successful branding example<span class="ez-toc-section-end"></span></h3> <p>A great example of event branding comes from Crufts 2023. Crufts hired the creative agency <a href="https://darecreative.co.uk/brand-work/crufts/">Dare Creative</a> to come up with something unique for their 2023 show. Here’s the result:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2894" height="1258" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202894%201258'%3E%3C/svg%3E" alt="" class="wp-image-290419" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16.png 2894w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-300x130.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-150x65.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-768x334.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-1536x668.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-2048x890.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-400x174.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-1080x469.png 1080w" data-lazy-sizes="(max-width: 2894px) 100vw, 2894px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16.png" /><noscript><img decoding="async" width="2894" height="1258" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16.png" alt="" class="wp-image-290419" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16.png 2894w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-300x130.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-150x65.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-768x334.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-1536x668.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-2048x890.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-400x174.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.52.16-1080x469.png 1080w" sizes="(max-width: 2894px) 100vw, 2894px" /></noscript></figure> <p>This branding – very different to anything Crufts has done in the past – is eye-catching and memorable. </p> <p>Discussing the branding for the show, Dare Creative states on their website:</p> <p><strong><em>“We needed to vividly convey the sheer drama and exhilaration of sitting ringside at Crufts, witnessing the world’s finest dogs competing at the highest level…We wanted viewers to feel like they were right there, immersed in the action.”</em></strong></p> <p>This branding was used across multiple platforms, from buses:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2898" height="996" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202898%20996'%3E%3C/svg%3E" alt="" class="wp-image-290420" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32.png 2898w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-300x103.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-150x52.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-768x264.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-1536x528.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-2048x704.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-400x137.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-1080x371.png 1080w" data-lazy-sizes="(max-width: 2898px) 100vw, 2898px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32.png" /><noscript><img decoding="async" width="2898" height="996" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32.png" alt="" class="wp-image-290420" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32.png 2898w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-300x103.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-150x52.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-768x264.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-1536x528.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-2048x704.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-400x137.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.32-1080x371.png 1080w" sizes="(max-width: 2898px) 100vw, 2898px" /></noscript></figure> <p>To social media:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2006" height="1208" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202006%201208'%3E%3C/svg%3E" alt="" class="wp-image-290421" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50.png 2006w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-300x181.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-150x90.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-768x462.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-1536x925.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-400x241.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-1080x650.png 1080w" data-lazy-sizes="(max-width: 2006px) 100vw, 2006px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50.png" /><noscript><img decoding="async" width="2006" height="1208" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50.png" alt="" class="wp-image-290421" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50.png 2006w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-300x181.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-150x90.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-768x462.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-1536x925.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-400x241.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/11/Screenshot-2023-11-28-at-16.56.50-1080x650.png 1080w" sizes="(max-width: 2006px) 100vw, 2006px" /></noscript></figure> <p>This helped to generate a buzz around the event and<strong> ticket sales for Crufts increased 15%</strong> compared to 2022.</p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Utilising_branding_tools"></span>Utilising branding tools<span class="ez-toc-section-end"></span></h3> <p>To do this for your event you could search for branding agencies online, like Crufts did. However, not everyone has the budget to hire a professional branding agency. </p> <p>If you’re on a tight budget, you could search for a freelancer on a site like Fiverr or Upwork. Freelancing platforms like these have lots of professional designers listed that could create some initial concepts for you at a competitive rate. </p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/5qpWSOY3bo3ps6kPXmpwFJSCmyacmqIx1l-00CTUA_epwnQ-eZQ8yulP9F9I3SShzk2bHfkakKADE8dySTyd___KJ-FBs-NtAexRtcKI0oobHoD1CRUyv9P4nm-X05gWRe2jjIlu.png" /><noscript><img decoding="async" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/5qpWSOY3bo3ps6kPXmpwFJSCmyacmqIx1l-00CTUA_epwnQ-eZQ8yulP9F9I3SShzk2bHfkakKADE8dySTyd___KJ-FBs-NtAexRtcKI0oobHoD1CRUyv9P4nm-X05gWRe2jjIlu.png" alt="" /></noscript></figure> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Seven_Promote_Promote_Promote"></span><strong>Step Seven: Promote. Promote. Promote.</strong><span class="ez-toc-section-end"></span></h2> <p>Speaking of generating buzz, once you have everything in place for your event it’s time to <strong>promote – promote – promote. </strong></p> <p>In order to sell tickets for your event and get people excited about attending, you need to work hard to generate hype. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Promoting_on_social_media"></span>Promoting on social media<span class="ez-toc-section-end"></span></h3> <p>Like Crufts 2023, it’s important to generate hype everywhere and anywhere you can. </p> <div class="lazyblock-statistic-Z2qvMXr wp-block-lazyblock-statistic"><div style="color:#301151; font-size:16px; font-weight:bold; padding-left: 20px; margin-bottom:5px;"> <i class="fa-solid fa-chart-mixed" style="margin-right:5px"></i>Statistic </div> <div style="background:#301151; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);"> <strong>96% of marketers use social media to increase awareness about their events</strong>. <div style="margin-top:5px; font-size:14px;"> <strong>Source: </strong><a href="https://stova.io/21-ways-social-media-can-improve-your-next-event/" style="text-decoration: underline; color:rgba(255,255,255,1);">Stova</a> </div> </div></div> <p>Here’s an example from the Blue Pencil Agency:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/tapLxFjnW1g1GS5F-Usk5b2KqrNYqxxc7XLKfN9feoGrHjM2R2-_ewuM8aKUzVn18juPTvw6GH0Wic1022qDHvZo-rCnznUuakZAfL34hWuK-UI7SaYCtyQCcmAG6QZC0U5kl-hf.png" /><noscript><img decoding="async" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/tapLxFjnW1g1GS5F-Usk5b2KqrNYqxxc7XLKfN9feoGrHjM2R2-_ewuM8aKUzVn18juPTvw6GH0Wic1022qDHvZo-rCnznUuakZAfL34hWuK-UI7SaYCtyQCcmAG6QZC0U5kl-hf.png" alt="" /></noscript></figure> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Promoting_with_email_marketing"></span>Promoting with email marketing<span class="ez-toc-section-end"></span></h3> <p>You should also send out emails about your event to encourage the people who are already signed up to your list (and so, aware of your brand) to attend.</p> <div class="lazyblock-statistic-Z1n6A08 wp-block-lazyblock-statistic"><div style="color:#301151; font-size:16px; font-weight:bold; padding-left: 20px; margin-bottom:5px;"> <i class="fa-solid fa-chart-mixed" style="margin-right:5px"></i>Statistic </div> <div style="background:#301151; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);"> <strong>40% of event marketers believe email marketing is the most effective channel for promoting an event</strong>. <div style="margin-top:5px; font-size:14px;"> <strong>Source: </strong><a href="https://helloendless.com/event-marketing-stats/" style="text-decoration: underline; color:rgba(255,255,255,1);">Endless Events</a> </div> </div></div> <p>To give your event the best chance of succeeding, you should try to hit all platforms. Of course, this can be a little tricky to keep track of. </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Creating_a_promotions_calendar"></span>Creating a promotions calendar<span class="ez-toc-section-end"></span></h3> <p>Creating <a href="https://www.project.co/content-calendar-template/">a promotions calendar</a> is a great way to remain organised and ensure you don’t miss anything. </p> <p>You could create a new project within Project.co to help you manage this – separately from your events project. </p> <figure class="wp-block-image size-full"><img decoding="async" width="1439" height="891" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201439%20891'%3E%3C/svg%3E" alt="Calendar View" class="wp-image-290635" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar.png 1439w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-300x186.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-150x93.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-768x476.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-400x248.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-1080x669.png 1080w" data-lazy-sizes="(max-width: 1439px) 100vw, 1439px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar.png" /><noscript><img decoding="async" width="1439" height="891" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar.png" alt="Calendar View" class="wp-image-290635" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar.png 1439w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-300x186.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-150x93.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-768x476.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-400x248.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/02/Visibility-Tasks-Calendar-1080x669.png 1080w" sizes="(max-width: 1439px) 100vw, 1439px" /></noscript></figure> <p>Here, you can keep track of all of your marketing efforts so that you know which promotional material is going out, and when!</p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Step_Eight_Follow_up"></span><strong>Step Eight: Follow up</strong><span class="ez-toc-section-end"></span></h2> <p>After your event is over and done with, you should sit back and give yourself a pat on the back for a job well done. But you should also keep working! </p> <h3 class="wp-block-heading"><span class="ez-toc-section" id="Maintaining_connections"></span>Maintaining connections<span class="ez-toc-section-end"></span></h3> <p>The follow up after the event could be classed as the most crucial part of the whole operation! It all loops back to our first point – what are you hoping to achieve with your event?</p> <p>After building such great connections, it’s vital that you don’t waste them. Be sure to follow up with the people that you met. </p> <div class="lazyblock-our-insight-mYPwO wp-block-lazyblock-our-insight"><div style="color:#5720b4; font-size:16px; font-weight:bold; padding-left:20px;"> <i class="fa-solid fa-lightbulb" style="margin-right:5px"></i>Our Insight </div> <div style="background:#5720b4; border:5px solid rgba(255,255,255,0.4); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)"> You could turn prospects into customers and also make strong connections with other brands that could be beneficial for your business in the future. </div></div> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Final_thoughts"></span><strong>Final thoughts</strong><span class="ez-toc-section-end"></span></h2> <p>Planning an event is a huge undertaking. There is so much to think about and if you let yourself become overwhelmed then small mistakes can snowball into huge mistakes.</p> <p>But when you pull off an amazing event it feels so rewarding! And hopefully your business will reap the benefits, too.</p> <p>With our <a href="https://www.project.co/event-planning-template/">events template</a> by your side you’ll be equipped to create an amazing event – <em>without</em> the stress! </p> </div><div id="after-blog-author-box" class="et_pb_with_border et_pb_module et_pb_team_member et_pb_team_member_0_tb_body clearfix et_pb_bg_layout_light"> <div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img decoding="async" width="96" height="96" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" alt="Written by <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a>" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg 96w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-150x150.jpg 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-24x24.jpg 24w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-48x48.jpg 48w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1.jpg 300w" data-lazy-sizes="(max-width: 96px) 100vw, 96px" class="wp-image-291072" data-et-multi-view="{"schema":{"attrs":{"desktop":{"src":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg","alt":"Written by <a href="https:\/\/www.project.co\/author\/samanthaferguson\/" target="_self">Samantha Ferguson<\/a>","class":"wp-image-291072","srcset":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg 96w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-150x150.jpg 150w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-24x24.jpg 24w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-48x48.jpg 48w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1.jpg 300w","sizes":"(max-width: 96px) 100vw, 96px"},"tablet":{"src":""}}},"slug":"et_pb_team_member"}" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg" /><noscript><img decoding="async" width="96" height="96" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg" alt="Written by <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a>" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg 96w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-150x150.jpg 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-24x24.jpg 24w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-48x48.jpg 48w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1.jpg 300w" sizes="(max-width: 96px) 100vw, 96px" class="wp-image-291072" data-et-multi-view="{"schema":{"attrs":{"desktop":{"src":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg","alt":"Written by <a href="https:\/\/www.project.co\/author\/samanthaferguson\/" target="_self">Samantha Ferguson<\/a>","class":"wp-image-291072","srcset":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg 96w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-150x150.jpg 150w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-24x24.jpg 24w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-48x48.jpg 48w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1.jpg 300w","sizes":"(max-width: 96px) 100vw, 96px"},"tablet":{"src":""}}},"slug":"et_pb_team_member"}" /></noscript></div> <div class="et_pb_team_member_description"> <h4 class="et_pb_module_header">Written by <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a></h4> <div>Samantha is Head of Content at Project.co. 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