10 Newsworthy Reasons to Write a Press Release

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pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/C4E12AQG8u-eeR-5_fw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1643740619696?e=2147483647&v=beta&t=ybKOudcCl277qxtyb-QxnVViYDnOBSUyDosR8gIzpds" fetchpriority="high" data-embed-id="cover-image" alt="10 Newsworthy Reasons to Write a Press Release - Part 1: Company Growth"> </div> </div> <figcaption class="cover-img__caption text-sm text-color-text-secondary pt-2">By Erin Payton</figcaption> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">10 Newsworthy Reasons to Write a Press Release - Part 1: Company Growth</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative 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data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQElRgu9zHi8fA/company-logo_100_100/company-logo_100_100/0/1720722404189/cision_logo?e=2147483647&v=beta&t=4J7Drut4QNqbGBfsZ-rRCgk8IXgKwO-zw2ulBwJ9tkA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Cision"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Cision </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Feb 1, 2022 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F10-newsworthy-reasons-write-press-release-part-1-company-growth-%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Public relations professionals – especially the ones who’ve read Cision’s </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecision%2Ecom%2Fresources%2Fresearch-reports%2F2021-state-of-the-media%2F%3Fsite_refer%3DReasons-to-Write-a-PR-blog-Company-Growth&urlhash=d23P&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>2021 State of the Media Report</a></span><span class> – know the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecision%2Ecom%2F2021%2F09%2F5-reasons-the-press-release-still-matters%2F%3Fsite_refer%3DReasons-to-Write-a-PR-blog-Company-Growth&urlhash=HA-I&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>press release remains</a></span><span class> one of the most powerful vehicles for getting their story in front of a wide range of audiences. Our media survey shows that the majority of journalists (78%) want to receive press releases from PR pros. And it's not just the media looking for press releases: Cision's </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecision%2Ecom%2Fresources%2Fresearch-reports%2F2021-state-of-the-press-release%2F%3Fsite_refer%3DReasons-to-Write-a-PR-blog-Company-Growth&urlhash=0C8o&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>2021 State of the Press Release report</a></span><span class> found millions of visitors go to </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eprnewswire%2Ecom%2F&urlhash=KIWh&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>PRNewswire.com</a></span><span class> </span><span class="italic">specifically</span><span class> to view press releases.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Some organizations, however, don't always take advantage of the press release as a platform to announce newsworthy information to journalists, customers and other key stakeholders. Oftentimes, that obstacle lies in not realizing which information actually </span><span class="italic">is</span><span class> newsworthy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In our new blog post series, we’re uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don’t miss an opportunity to promote your brand or engage current audiences while winning over new ones.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>What Constitutes a Company Growth Press Release?</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If your company is growing and progressing, you’ve got a story to tell. Why? Highlighting your growth through press releases shows consumers, potential investors and other stakeholders your company is one to watch and invites them to be a part of your success. Consider these opportunities to write a company growth-related press release:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Opening a new business. </span><span class>Starting a new business requires grit and fortitude, so when it's finally ready to launch, the announcement should be as splashy as a debutante ball. Creating a press release with multimedia elements showing how your business came together and what it will offer customers is an excellent way to demonstrate that you are open for business.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Need an example? Check out</span><span class>: </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eprnewswire%2Ecom%2Fnews-releases%2Fkitchenpro-launches-first-open-throat-pickleball-paddles-301459575%2Ehtml&urlhash=VNR7&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>KitchenPro™ Launches First Open Throat Pickleball Paddles</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Celebrating a company milestone or anniversary.</span><span class> Facebook announces your birthday, and LinkedIn shouts out your job promotion (if you remember to update it!), so shouldn't you use a press release to do the same for your company's milestones or anniversaries? Of course, you should! Each year your company is in business and each milestone your company reaches is cause for celebration, and who likes to celebrate alone? Invite your stakeholders to share in your success with a press release announcement.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Need an example? Check out:</span><span class> </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eprnewswire%2Ecom%2Fnews-releases%2Fstonhard-proudly-celebrates-its-100-year-anniversary-301461491%2Ehtml&urlhash=r84o&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Stonhard Proudly Celebrates its 100-Year Anniversary</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Announcing an acquisition or merger.</span><span class> As they say, two heads are better than one. So, when two companies come together, you want your customers to know that you're now twice as powerful as before. If your company is public, this news is not only important to report to your shareholders, but also a required disclosure.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Need an example? Check out:</span><span class> </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eprnewswire%2Ecom%2Fnews-releases%2Fibm-acquires-envizi-to-help-organizations-accelerate-sustainability-initiatives-and-achieve-environmental-goals-301458256%2Ehtml&urlhash=3xSU&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>IBM Acquires Envizi to Help Organizations Accelerate Sustainability Initiatives and Achieve Environmental Goals</a></span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/media-relations-dying-we-should-let-go-daniel-nestle-nymee"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEOH7JfVoDWnQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1729391386464?e=2147483647&v=beta&t=ELtbPBlHcD4eckWdAAllgkhj6Lt7XQyIsoCu2zVkESY"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Media Relations is Dying and We Should Let it Go</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Daniel Nestle </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 month ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/putting-your-narrative-work-donna-loughlin-we1gc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGBGmq7JaZKUg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1716345328016?e=2147483647&v=beta&t=4PMJ0I8biTMxW1RlA2Oy2y9d3xKey1bwfMca-SNSF4k"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Putting Your Narrative to Work</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Donna Loughlin </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/boost-your-book-sales-online-press-kit-drew-gerber-c2bnf"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQFOgDyZziIiJw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1713368875543?e=2147483647&v=beta&t=AusBzOqWQTSQRfOYHqz-vG3Be1kYnOIokjvjoqLawB4"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Boost Your Book Sales with an Online Press Kit</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Drew Gerber </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Relocating or opening a new office.</span><span class> Cities love welcoming new companies, so don't pass up the opportunity to broadcast your move or expansion to local publications in your new city. Opening an office in a new location will demonstrate confidence that the local economy is a great place to conduct business, which is a news story a local journalist will likely not want to pass up.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Need an example? Check out</span><span class>: </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eprnewswire%2Ecom%2Fnews-releases%2Fleading-digital-agency-opens-new-office-in-nashville-area-301454132%2Ehtml&urlhash=bgX3&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Leading Digital Agency Opens New Office in Nashville Area</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Announcing a company expansion. </span><span class>Public companies are required to disclose an expansion to a new territory, as it is considered a "material event" that will have an impact on their stock prices. For private companies, announcing an expansion is a feather in the cap worth sharing (and, let's be honest, worthy of a not-so-humble brag).</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Need an example? Check out:</span><span class> </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eprnewswire%2Ecom%2Fnews-releases%2Fsafehold-announces-expansion-into-chicago-market-301463011%2Ehtml&urlhash=XI8e&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Safehold Announces Expansion Into Chicago Market</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Do’s and Don’ts for Writing a Company Growth-Related Press Release</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Do start with a compelling headline:</span><span class> As the first – and sometimes only – piece of the press release audiences will read, your headline is one of the most important elements to consider. The ideal headline should be around 70 characters long and concisely sum up the who, what and why of your story. (In other words, write your headline as if it was for a front-page news article). For more, check out these </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecision%2Ecom%2F2017%2F08%2F10-knock-their-socks-off-press-release-headline-writing-tips%2F%3Fsite_refer%3DReasons-to-Write-a-PR-blog-Company-Growth&urlhash=mwLh&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>10 tips for writing eye-catching headlines</a></span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Don’t use just your words:</span><span class> A little imagery goes a long way to increase brand awareness. At the very least you should include your logo, but adding a photo, video or other </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecision%2Ecom%2F2021%2F07%2F3-reasons-multimedia-should-be-part-of-your-comms-strategy%2F%3Fsite_refer%3DReasons-to-Write-a-PR-blog-Company-Growth&urlhash=cEo1&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>multimedia elements</a></span><span class> can boost engagement with your release further.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Don’t forget your </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecision%2Ecom%2F2017%2F12%2Fpress-release-boilerplate-examples%2F%3Fsite_refer%3DReasons-to-Write-a-PR-blog-Company-Growth&urlhash=wJk3&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>boilerplate</a></span><span class="font-[700]">:</span><span class> It may not be the sexiest part of the press release, but your boilerplate is nothing to dismiss or neglect, as it provides readers who might not be familiar with your company much-needed information about who your company is and what it does, furthering brand awareness.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Do keep the story going:</span><span class> Create opportunities for readers to engage with your company beyond your press release. In addition to including a CTA, invite readers to learn more about the company by including links to your website (more specifically, your “About Us” page) or social media accounts, and always include a media contact with whom journalists can follow up.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Do include compelling quotes:</span><span class> For a company-growth press release, a quote from a senior executive, customer or industry expert can add a sense of authority to the news. Journalists also continue to pull quotes directly from press releases for use in their articles. 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10 Newsworthy Reasons to Write a Press Release - Part 1: Company Growth