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CoastVenture Case Study

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Understanding the EU&#x27;s Accessibility Directive</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><div class="navigation-submenu-link-icon"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63bdbc2e2e5d54832b1c4414_Arrow-right.svg" loading="lazy" width="Auto" height="Auto" alt="Arrow for case study" class="image-41"/></div><a href="https://www.framcreative.com/insights/fram-creative-wins-the-manifest-award-for-bulgarias-most-reviewed-designer-for-2024-solidifying-its-position-as-a-leading-ui-ux-and-branding-agency" class="navigation-submenu-link navigation-submenu-featured-link line-clamp-2">Fram Creative Wins The Manifest Award for Bulgaria&#x27;s Most Reviewed Designer for 2024, Solidifying its Position as a Leading UI/UX And Branding Agency</a></div></div></div></div><div class="navigation-submenu-col"><div class="w-layout-vflex navigation-submenu-col-item"><p class="navigation-submenu-caption">Latest</p><div class="w-layout-hflex navigation-submenu-col-item-inner-flexbox"><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="https://www.framcreative.com/insights/ensuring-accessible-design-a-commitment-to-inclusive-user-experiences" class="navigation-submenu-link line-clamp-1">Ensuring Accessible Design: A Commitment to Inclusive User Experiences</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="https://www.framcreative.com/insights/is-your-website-at-risk-understanding-the-eus-accessibility-directive" class="navigation-submenu-link line-clamp-1">Is your website at risk? Understanding the EU&#x27;s Accessibility Directive</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="https://www.framcreative.com/insights/fram-creative-wins-the-manifest-award-for-bulgarias-most-reviewed-designer-for-2024-solidifying-its-position-as-a-leading-ui-ux-and-branding-agency" class="navigation-submenu-link line-clamp-1">Fram Creative Wins The Manifest Award for Bulgaria&#x27;s Most Reviewed Designer for 2024, Solidifying its Position as a Leading UI/UX And Branding Agency</a></div></div></div></div><div class="navigation-submenu-col"><div class="w-layout-vflex navigation-submenu-col-item"><p class="navigation-submenu-caption">Milestones</p><div class="w-layout-hflex navigation-submenu-col-item-inner-flexbox"><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="/infographic-2023" class="navigation-submenu-link">Infographic 2023</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="/fram-infographic-2022" class="navigation-submenu-link">Infographic 2022</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="https://www.behance.net/gallery/135969921/Fram-Success-2021" class="navigation-submenu-link">Infographic 2021</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="https://www.behance.net/gallery/109964497/Fram-Infographic-Kaleidoscope" class="navigation-submenu-link">Infographic 2020</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="https://www.behance.net/gallery/89661445/ACHIEVEMENTS-FRAM-2019" class="navigation-submenu-link">Infographic 2019</a></div></div></div></div></div><div id="insights-submenu" class="w-layout-hflex navigation-desktop navigation-submenu"><div class="navigation-submenu-col navigation-submenu-col-featured-item"><div class="w-layout-vflex navigation-submenu-col-item navigation-submenu-col-featured-item"><p class="navigation-submenu-caption">The Playbook of Accessible Design for Business Owners</p><div class="w-layout-hflex navigation-submenu-col-item-inner-flexbox navigation-submenu-featured-col-inner-row"><div class="w-layout-hflex navigation-submenu-link-wrapper"><div class="navigation-submenu-link-icon"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63bdbc2e2e5d54832b1c4414_Arrow-right.svg" loading="lazy" width="Auto" height="Auto" alt="Arrow for case study" class="image-41"/></div><a href="https://www.framcreative.com/insights/ensuring-accessible-design-a-commitment-to-inclusive-user-experiences" class="navigation-submenu-link navigation-submenu-featured-link line-clamp-2">Ensuring Accessible Design: A Commitment to Inclusive User Experiences</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><div class="navigation-submenu-link-icon"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63bdbc2e2e5d54832b1c4414_Arrow-right.svg" loading="lazy" width="Auto" height="Auto" alt="Arrow for case study" class="image-41"/></div><a href="https://www.framcreative.com/insights/is-your-website-at-risk-understanding-the-eus-accessibility-directive" class="navigation-submenu-link navigation-submenu-featured-link line-clamp-2">Is your website at risk? Understanding the EU&#x27;s Accessibility Directive</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><div class="navigation-submenu-link-icon"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63bdbc2e2e5d54832b1c4414_Arrow-right.svg" loading="lazy" width="Auto" height="Auto" alt="Arrow for case study" class="image-41"/></div><a href="https://www.framcreative.com/insights/fram-creative-wins-the-manifest-award-for-bulgarias-most-reviewed-designer-for-2024-solidifying-its-position-as-a-leading-ui-ux-and-branding-agency" class="navigation-submenu-link navigation-submenu-featured-link line-clamp-2">Fram Creative Wins The Manifest Award for Bulgaria&#x27;s Most Reviewed Designer for 2024, Solidifying its Position as a Leading UI/UX And Branding Agency</a></div></div></div></div><div class="navigation-submenu-col"><div class="w-layout-vflex navigation-submenu-col-item"><p class="navigation-submenu-caption">Services</p><div class="w-layout-hflex navigation-submenu-col-item-inner-flexbox"><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="/services/branding" class="navigation-submenu-link">Branding</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="/services/user-experience" class="navigation-submenu-link">User Experience</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="/services/user-interface" class="navigation-submenu-link">User Interface</a></div></div></div></div><div class="navigation-submenu-col"><div class="w-layout-vflex navigation-submenu-col-item"><p class="navigation-submenu-caption">Solutions</p><div class="w-layout-hflex navigation-submenu-col-item-inner-flexbox"><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="#" class="navigation-submenu-link">Accessibility</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="#" class="navigation-submenu-link">Fintech</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="#" class="navigation-submenu-link">Healthcare</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="#" class="navigation-submenu-link">Innovation</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="#" class="navigation-submenu-link">Real Estate</a></div><div class="w-layout-hflex navigation-submenu-link-wrapper"><a href="#" class="navigation-submenu-link">Webflow</a></div></div></div></div></div></div></div><div class="section_case_hero coastventure"><header class="uui-section_heroheader"><div class="uui-page-padding-8"><div class="uui-container-large-8"><div class="uui-padding-vertical-xhuge-9"><div class="uui-heroheader_component"><div class="uui-max-width-xlarge-2"><div class="case-study-logo-wrapper"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5e8b772883aeb210a_coastventure.svg" loading="lazy" alt="Graphic Design "/></div><h1 class="heading-xxlarge nsf">Custom property management solutions for owners and renters</h1></div><div class="uui-heroheader_image-wrapper"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5c56e1829d9bf61bb_coast-hero-image.png" loading="lazy" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 1919px) 94vw, 1280px" srcset="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5c56e1829d9bf61bb_coast-hero-image-p-500.png 500w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5c56e1829d9bf61bb_coast-hero-image-p-800.png 800w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5c56e1829d9bf61bb_coast-hero-image-p-1080.png 1080w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5c56e1829d9bf61bb_coast-hero-image-p-1600.png 1600w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5c56e1829d9bf61bb_coast-hero-image.png 1829w" alt="Web Design Finance App" class="uui-heroheader_image"/></div></div></div></div></div></header></div><div class="section_case_content"><div class="uui-page-padding-7"><div class="uui-container-large-7"><div class="uui-padding-vertical-xhuge-8"><div class="uui-max-width-large-7"><div class="expertise-heading"><h1 class="heading-large">About CoastGroup</h1><div class="uui-space-small-8"></div><div class="text-size-large">CoastGroup consists of three sub- companies - CoastVenture, CoastFlat and CoastOffice. Internationally presented, investing in selected properties and upgrading them for both holiday and business travelers by state-of-the-art furnishing, high-end technology and 5* guest service.</div></div></div><div class="meta-data-wrapper"><div class="metadata-badge"><div class="badge is-badge-large gray"><div>Year</div></div><div class="text-size-medium text-weight-medium">2020</div></div><div class="metadata-badge"><div class="badge is-badge-large gray"><div>Services</div></div><div class="text-size-medium text-weight-medium">User Interface</div><div class="text-size-medium text-weight-medium">User Experience</div><div class="text-size-medium text-weight-medium">Branding</div></div><div class="metadata-badge"><div class="badge is-badge-large gray"><div>Deliverables</div></div><div class="text-size-medium text-weight-medium">Responsive websites</div><div class="text-size-medium text-weight-medium">Branding</div><div class="text-size-medium text-weight-medium">Information Architecture</div><div class="text-size-medium text-weight-medium">Animations</div><div class="text-size-medium text-weight-medium">Custom icons</div><div class="text-size-medium text-weight-medium">Logo</div><div class="text-size-medium text-weight-medium">Brand Strategy</div><div class="text-size-medium text-weight-medium">Social Media materials</div></div><div class="metadata-badge"><div class="badge is-badge-large gray"><div>Industry</div></div><div class="text-size-medium text-weight-medium">Real Estate</div></div></div><div class="uui-max-width-large-7 margin-top"><div class="expertise-heading"><h1 class="heading-large">The Challenge</h1><div class="uui-space-small-8"></div><div class="text-size-large">The three sub brands of CoastGroup were all very different in their target audiences and the services they needed to provide. In order to create a brand, website and customer experience that was relevant for all three sub brands, we had to develop an innovative approach and positioning that ensured smooth omnichannel experience and long term engagement that would lead to higher conversion rates and result in sales.</div></div></div><div class="uui-max-width-large-7 margin-top"><div class="expertise-heading"><h1 class="heading-medium">Branding</h1><div class="uui-space-small-8"></div><div class="text-size-large">When we were designing the brand identity we strived to create a unified brand that felt like it belonged to all three of these sub-brands but still differentiated them by using different colors. We knew that our solution needed to be memorable so that customers could easily tell which sub-brand they were looking at from the start.</div></div></div><div class="image-single-wrapper rebenefit"><div class="branding-box rebenefit"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/6549073d39095a10f8b29e4a_Coast-logo-white.svg" loading="lazy" alt="" class="logo verions"/><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f507172471c9020d9e_coast-logo-dark.svg" loading="lazy" alt="" class="logo verions"/></div><div class="branding-box rebenefit"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/65490738482279bd270c44ff_coast-logo-desktop.svg" loading="lazy" alt="" class="logo verions desktop-v"/><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5e9be3b4ee89b8594_coast-logo-mobile.svg" loading="lazy" alt="" class="logo verions mobile-v"/></div></div><div class="uui-max-width-large-7 margin-top"><div class="expertise-heading"><h1 class="heading-medium">User Interface</h1><div class="uui-space-small-8"></div><div class="text-size-large">When we set out to create a user interface for our client&#x27;s three sub-brands, we knew it had to be unique and memorable. We knew that the end result had to be pixel-perfect, so we created custom icons, illustrations and animations that would create an impact and give our client an edge over their competitors.</div></div></div><div class="image-single-wrapper"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5266c8741b7537ad8_ui-image-1.png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 96vw, (max-width: 1919px) 94vw, 1280px" srcset="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5266c8741b7537ad8_ui-image-1-p-500.png 500w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5266c8741b7537ad8_ui-image-1-p-800.png 800w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5266c8741b7537ad8_ui-image-1-p-1080.png 1080w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5266c8741b7537ad8_ui-image-1.png 1823w" alt="UX Design Fintech App" class="image-singleimage-single"/><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a4f3ce31f649d60c_ui-image-2.png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 96vw, (max-width: 1919px) 94vw, 1280px" srcset="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a4f3ce31f649d60c_ui-image-2-p-500.png 500w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a4f3ce31f649d60c_ui-image-2-p-800.png 800w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a4f3ce31f649d60c_ui-image-2-p-1080.png 1080w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a4f3ce31f649d60c_ui-image-2.png 1823w" alt="UX Design Fintech App" class="image-singleimage-single"/></div><div class="uui-max-width-large-7 margin-top"><div class="expertise-heading"><h1 class="heading-large">The Result</h1><div class="uui-space-small-8"></div><div class="text-size-large">The result of the project was three brand identities all interconnected via a recognizable logo with different color scheme for each of the sub brands applied to the UI to ensure higher engagement rates and more credibility to the new brand. Meanwhile, investing in UX, allowed us to guide the use throughout the information and make sure they focus on what鈥檚 most important.</div></div></div><div class="image-single-wrapper"><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a312eca88002389d_coast-results.png" loading="lazy" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 1919px) 94vw, 1280px" srcset="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a312eca88002389d_coast-results-p-500.png 500w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a312eca88002389d_coast-results-p-800.png 800w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a312eca88002389d_coast-results-p-1080.png 1080w, https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/654906f5a312eca88002389d_coast-results.png 1823w" alt="HR website " class="image-singleimage-single show-mobile-portrait"/></div><div class="uui-max-width-large-7 margin-top"><div class="expertise-heading"><h1 class="heading-medium">See how we apply our knowledge elsewhere</h1><div class="uui-space-small-8"></div><div class="text-size-large">Below are our best examples of applied UX methodology</div></div></div><div class="uui-space-small-8"></div><div class="uui-space-small-8"></div><div class="casestudies_row"><div class="casestudy_card_medium"><div class="work_item_content_medium margin-left margin-xlarge"><img width="232" height="49" alt="Company logo" src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63c83dc3f8a0c4106130ba9b_duracell_logo_workitem.svg" loading="lazy" class="work_item_logo_medium"/><div class="uui-space-medium"></div><div class="text-size-medium text-color-white work_section">User Interface Design, User Experience Design</div><div class="uui-space-medium"></div><div class="text-size-large text-color-white work">Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.</div><a href="/work/izpitai-me-case-study" class="button-secondary w-inline-block"><div>Read Case Study</div><img src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63bdbc2e2e5d54832b1c4414_Arrow-right.svg" loading="lazy" alt="Arrow for case study" class="icon-xxsmall"/></a></div></div><div class="casestudy_card_medium return"><div class="work_item_content_medium margin-left margin-xlarge"><img width="157" height="49" alt="Company logo" src="https://cdn.prod.website-files.com/63bc7666f5b1ff228dccbac9/63c840dd48ac233cae894513_work_item_logo_return.svg" loading="lazy" class="work_item_logo_medium"/><div class="uui-space-medium"></div><div class="text-size-medium text-color-white work_section">User Interface Design, User Experience Design</div><div class="uui-space-medium"></div><div class="text-size-large text-color-white work">Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. 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