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data-extend="intro-para-extended"> Book Meeting  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 13 13" style="enable-background:new 0 0 13 13;" xml:space="preserve" class="c-svgicon c-svgicon--btn-arrow "> <g fill="currentColor"> <rect class="st0" width="13" height="2"/> <rect x="11" class="st0" width="2" height="13"/> <rect x="-1.1" y="5.9" transform="matrix(0.7071 -0.7071 0.7071 0.7071 -3.1523 6.3109)" class="st0" width="14.3" height="2.1"/> </g> </svg> </a> <div class="c-header__social-mobile"> <a href="https://www.facebook.com/EmoteDigital" class="c-social__icon" target="_blank" title="Visit Facebook"><img width="40" height="40" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2040%2040'%3E%3C/svg%3E" alt="Facebook Icon" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2024/07/facebook-1.png"><noscript><img width="40" height="40" 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width="40" height="40" src="https://www.emotedigital.com.au/wp-content/uploads/2024/07/instagram-1.png" alt="Instagram Logo"></noscript></a></div> </div> </nav> </header> </div> </div> <div class="c-content"> <div class="c-blog"> <main id="Main" class="c-main-content o-main new-blog-dp" role="main"> <article id="post-264" class="post-264 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce category-emote-news category-top-tips"> <div class="c-blog__sidelinks_new-blog o-wrapper animate"> <h1>The Rule of Three for Business Growth</h1> <div class="c-blog__sidelinks-back_new"> <div class="c-blog__sidelinks-sharelinks_new"> <span class="share-span">Share: <span class="share-icon"><img width="16" height="16" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3C/svg%3E" alt="icon-right" data-lazy-src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/icon-right.svg"><noscript><img width="16" height="16" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/icon-right.svg" alt="icon-right"></noscript></span></span> <div class="share-links"><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.emotedigital.com.au/digital-agency-blog/the-rule-of-three-for-business-growth/" target="_blank"><img width="20" height="21" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/ln.svg" alt="linkedin"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.emotedigital.com.au/digital-agency-blog/the-rule-of-three-for-business-growth/" target="_blank"><img width="20" height="21" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/fb.svg" alt="facebook"></a> <a href="https://twitter.com/intent/tweet?text=The Rule of Three for Business Growth&url=https://www.emotedigital.com.au/digital-agency-blog/the-rule-of-three-for-business-growth/" target="_blank" rel="noopener noreferrer"><img width="20" height="21" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/x.svg" alt="twitter"></a> </div> </div> <div class="c-blog__sidelinks-back_back_new"> <img width="12" height="14" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/l-arrow.svg" alt="arrow"> <a href="/digital-agency-blog/" class="c-blog__back">back to blog</a> </div> </div> </div> <div class="o-wrapper o-wrapper--950 c-blog__top animate"> <div class="c-blog__banner " style="background-image: url(https://www.emotedigital.com.au/wp-content/uploads/2019/08/business-growth-with-rule-of-three.webp);"></div> </div> <div class="o-wrapper o-wrapper--750 new-blog-cont c-cms-content animate animate-elems lax" data-lax-translate-y="vh 0, -elh -150" data-lax-anchor="self"> <h3><b>No Magic Beans in Marketing</b></h3> <p>It’s true there’s no “magic formula” to successful business growth.</p> <p>You can’t plant magic beans and expect your business to grow of its own accord. You can’t cheat your way to success, it inevitably comes down to marketing expertise and hard work.</p> <p>That said, you can certainly look to proven methods. When trying to grow your online business there are three key areas you must work on to grow your beanstalk of success.<br /> <img fetchpriority="high" decoding="async" class="alignnone wp-image-20451 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%201024'%3E%3C/svg%3E" alt="Defining Your Offer Illustration" width="1024" height="1024" data-lazy-srcset="https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-1024x1024.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-300x300.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-150x150.webp 150w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-768x768.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-588x588.webp 588w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-200x200.webp 200w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration.webp 1080w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-1024x1024.webp" /><noscript><img fetchpriority="high" decoding="async" class="alignnone wp-image-20451 size-large" src="https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-1024x1024.webp" alt="Defining Your Offer Illustration" width="1024" height="1024" srcset="https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-1024x1024.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-300x300.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-150x150.webp 150w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-768x768.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-588x588.webp 588w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration-200x200.webp 200w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/defining-your-offer-illustration.webp 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript></p> <h3><b>Defining Your Offer</b></h3> <p>This is basically deciding what you are selling, and how you are selling it.</p> <p>The offer itself is important for business growth. Sure, it might be possible with the right strategy to sell water to fish. But wouldn’t it be easier to sell fish food?</p> <p>Having an offer that is genuinely appealing, even if only to a niche audience, is crucial for any success. If you’re confident of your offer, then take it a step further.</p> <p>The entire purchase journey to making the purchase needs to be frictionless. Consider:</p> <ul> <li>Shipping costs</li> <li>Returns policy</li> <li>Asking personal details at checkout</li> <li>Discounts and bundle offers</li> <li>Free trials and guarantees</li> <li>Warranty policy</li> <li>Buy now, pay later options</li> <li>The cost of your offer, especially in comparison to competitors</li> </ul> <p>All of these considerations surrounding your offer also matter to the customer and may actually prevent a purchase, even if your offer is sound.</p> <p>That’s why the first step to success is deciding exactly what you’re selling.<br /> <img decoding="async" class="alignnone wp-image-20452 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%201024'%3E%3C/svg%3E" alt="Increasing Your Traffic Illustration" width="1024" height="1024" data-lazy-srcset="https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-1024x1024.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-300x300.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-150x150.webp 150w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-768x768.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-588x588.webp 588w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-200x200.webp 200w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration.webp 1080w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-1024x1024.webp" /><noscript><img decoding="async" class="alignnone wp-image-20452 size-large" src="https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-1024x1024.webp" alt="Increasing Your Traffic Illustration" width="1024" height="1024" srcset="https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-1024x1024.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-300x300.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-150x150.webp 150w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-768x768.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-588x588.webp 588w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration-200x200.webp 200w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/increasing-your-traffic-illustration.webp 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript></p> <h3><b>Increasing Your Traffic</b></h3> <p>This is about getting your customers to see you.</p> <p>Let’s assume you’ve nailed your offer. It’s attractive, it’s frictionless, it’s so damn good anyone in their right mind would want it.</p> <p>But how will your customers actually find it? Do they even know you exist?</p> <p>Increasing traffic to your website and raising awareness of your brand is crucial for growth. This is where a solid digital marketing plan comes in.</p> <p>It involves combining your <a href="/digital-marketing-agency-melbourne/search-engine-optimisation/">SEO strategy</a> to be seen on Google, with your <a href="/digital-marketing-agency-melbourne/social-media-advertising/">social media advertising</a> that targets specific audiences. Creating captivating <a href="/digital-marketing-agency-melbourne/social-media-management/">organic social content</a> to recruit followers and engagement, working together with <a href="/digital-marketing-agency-melbourne/search-advertising/">search advertising</a> so your brand is top of mind, and brings the RIGHT traffic to your site.</p> <p>All of these strategies and more work together to improve the credibility of your website, and ultimately get your offer seen.<br /> <img decoding="async" class="alignnone wp-image-20453 size-large" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%201024'%3E%3C/svg%3E" alt="Sell It With Style Illustration" width="1024" height="1024" data-lazy-srcset="https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-1024x1024.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-300x300.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-150x150.webp 150w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-768x768.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-588x588.webp 588w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-200x200.webp 200w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration.webp 1080w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-1024x1024.webp" /><noscript><img decoding="async" class="alignnone wp-image-20453 size-large" src="https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-1024x1024.webp" alt="Sell It With Style Illustration" width="1024" height="1024" srcset="https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-1024x1024.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-300x300.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-150x150.webp 150w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-768x768.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-588x588.webp 588w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration-200x200.webp 200w, https://www.emotedigital.com.au/wp-content/uploads/2019/08/sell-it-with-style-illustration.webp 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript></p> <h3><b>Sell it with Style </b></h3> <p>AKA good copywriting.</p> <p>This is how you talk about your offer to make it incredibly appealing. There are many strategies you can employ to help your audience understand your offer, see the value in it, and then want it desperately.</p> <p>When you define your offer, trying showcasing its value using a FAB statement. FAB stands for Features Advantages Benefits. Just say your offer is selling a mattress.</p> <p>A<b> feature</b> might be that it has a memory foam layer.</p> <p>The <b>advantage</b> is that this layer helps you keep cool and straightens your spine while you sleep.</p> <p>The <b>benefits</b> of this are that you have the most comfortable sleep in terms of both temperature and relieving soreness in your back so you can wake up feeling well-rested and refreshed.</p> <p>Using statements like these help to illustrate the value of what you’re selling. And they’re not just important on your site. Consistent messaging needs to flow through your whole marketing strategy from social, to search results, to emails.</p> <p>There are many strategies and tools any <a href="/digital-agency-blog/why-cheap-content-writers-dont-pay-off/">good copywriter</a> can implement to articulate your offer in an engaging way. 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