How to Make Economic Data Engaging for Non-Economists

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What are some ways to make it engaging?"> <meta property="og:description" content="Learn how to use stories, visuals, comparisons, questions, and humor to make your economic data more relevant, appealing, and memorable for non-economists."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4D12AQFZFfaXHtp3PA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674331499670?e=2147483647&v=beta&t=BTozfKSfdAw3ZTGI9-a64H0xmi32m0iQmibIdkBSs5Q"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/advice/1/you-have-present-economic-data-non-economists-what-some-a8mrf"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@LinkedInEditors"> <meta name="twitter:title" content="You have to present economic data to non-economists. What are some ways to make it engaging?"> <meta name="twitter:description" content="Learn how to use stories, visuals, comparisons, questions, and humor to make your economic data more relevant, appealing, and memorable for non-economists."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4D12AQFZFfaXHtp3PA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674331499670?e=2147483647&v=beta&t=BTozfKSfdAw3ZTGI9-a64H0xmi32m0iQmibIdkBSs5Q"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Economics">  <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/advice/api/ingraphs/gauge" data-counter-metric-endpoint="/advice/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"Learn how to use stories, visuals, comparisons, questions, and humor to make your economic data more relevant, appealing, and memorable for non-economists.","url":"https://www.linkedin.com/advice/1/you-have-present-economic-data-non-economists-what-some-a8mrf","publisher":"www.linkedin.com","name":"You have to present economic data to non-economists. What are some ways to make it engaging?","commentCount":6,"interactionStatistic":[{"interactionType":"http://schema.org/LikeAction","userInteractionCount":0,"@type":"InteractionCounter"},{"interactionType":"http://schema.org/CommentAction","userInteractionCount":6,"@type":"InteractionCounter"}],"datePublished":"2024-03-02T16:38:15.000+00:00","mainEntityOfPage":"https://www.linkedin.com/advice/1/you-have-present-economic-data-non-economists-what-some-a8mrf","isAccessibleForFree":true,"image":{"url":"https://media.licdn.com/dms/image/v2/D4D12AQFZFfaXHtp3PA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674331499670?e=2147483647&v=beta&t=BTozfKSfdAw3ZTGI9-a64H0xmi32m0iQmibIdkBSs5Q","@type":"ImageObject"},"sourceOrganization":"www.linkedin.com","dateModified":"2024-03-08T13:05:28.791+00:00","contributor":[{"@type":"Person","url":"https://br.linkedin.com/in/fillipemota/en","name":"Fillipe Mota","image":"https://media.licdn.com/dms/image/v2/D4D03AQGxtItw9vKkQg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710079986940?e=2147483647&v=beta&t=QmMVZ3_6j1hEg9sBtS_0o8CWubIUsO3whtmN-ZgAFNA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://uk.linkedin.com/in/vincent-chung-1b9a99bb","name":"Vincent Chung","image":"https://media.licdn.com/dms/image/v2/D5603AQGKHJm-3sUA0w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681528947657?e=2147483647&v=beta&t=M8Rjg_t1UzJkZ5hzCCd_cLt04SqcK8SEdz_OkfdTqfA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://es.linkedin.com/in/steven-hall-","name":"Steven Hall","image":"https://media.licdn.com/dms/image/v2/D5603AQHuSNXrMGq3cQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1665869389945?e=2147483647&v=beta&t=mER-8EiS5zroJtP8e5Rgm6kA-9dGYLyp1KIXc1Kj69Q","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}],"comment":[{"@type":"Comment","text":"O ponto essencial é trabalhar o Storylelling e a forma como os dados serão apresentados. Pessoas associam economia com algo chato e muitas vezes apenas como um mal necessário, então transformar informações econômicas em algo mais palatável através de da forma como a história é contada se torna essencial para prender a atenção do público.","upVoteCount":2,"author":{"@type":"Person","url":"https://br.linkedin.com/in/fillipemota/en","name":"Fillipe Mota","image":"https://media.licdn.com/dms/image/v2/D4D03AQGxtItw9vKkQg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710079986940?e=2147483647&v=beta&t=QmMVZ3_6j1hEg9sBtS_0o8CWubIUsO3whtmN-ZgAFNA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"As a rule of thumb, I always have different set of slides for economists and non-economists when presenting economic data. For the latter, I will usually omit the portion about empirical strategy that goes into the details of the mathematical derivation/econometric model of the data. \n\nInstead, I found using graphical representation and also numerical example appeal more to non economics audience. For example, if I have a paper on diff-in-diff, a canonical illustration to explain the concept is via graph showing two parallel lines and explaining the concept behind it. ","upVoteCount":1,"author":{"@type":"Person","url":"https://uk.linkedin.com/in/vincent-chung-1b9a99bb","name":"Vincent Chung","image":"https://media.licdn.com/dms/image/v2/D5603AQGKHJm-3sUA0w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681528947657?e=2147483647&v=beta&t=M8Rjg_t1UzJkZ5hzCCd_cLt04SqcK8SEdz_OkfdTqfA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Ferramentas gráficas presentes no Excel, assim com em outros softwares e linguagens de programação como Power BI, Tableau, R e Python ajudam à contar a história de maneira muito mais interativa que o simples uso de recortes de matéria de jornal e recursos visuais estáticos.","upVoteCount":2,"author":{"@type":"Person","url":"https://br.linkedin.com/in/fillipemota/en","name":"Fillipe Mota","image":"https://media.licdn.com/dms/image/v2/D4D03AQGxtItw9vKkQg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710079986940?e=2147483647&v=beta&t=QmMVZ3_6j1hEg9sBtS_0o8CWubIUsO3whtmN-ZgAFNA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Avoid jargons and use words and vocabulary that your audience would understand without having to explain during the presentation. For example, the term diminishing marginal utility might come across as something rather intuitive for economists, but maybe not so for non-economists — always consider how we can frame such concept into much simpler terms for the wider audience to understand. \n\nThe best way is of course to seek advise from non-economists about your content. If they still have questions regarding the terms, that means you’ve to adjust and continue to nuance the content. ","upVoteCount":1,"author":{"@type":"Person","url":"https://uk.linkedin.com/in/vincent-chung-1b9a99bb","name":"Vincent Chung","image":"https://media.licdn.com/dms/image/v2/D5603AQGKHJm-3sUA0w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681528947657?e=2147483647&v=beta&t=M8Rjg_t1UzJkZ5hzCCd_cLt04SqcK8SEdz_OkfdTqfA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"A best way I found to learn a new concept is always using humour, or examples that are outlandish but relevant. For instance, prisoner‘s dilemma. It is an odd example to illustrate game theory but almost every non-economists have heard of this. \n\nThis begs the question, what kind of humour or interesting examples should you use for such illustration? As a simple rule of thumb, I always stick to these three traits when thinking about humour - light, relatable, impactful. Try it out the next time round and you will find yourself delivering more impactful content to non-economists (and economists) alike! ","upVoteCount":3,"author":{"@type":"Person","url":"https://uk.linkedin.com/in/vincent-chung-1b9a99bb","name":"Vincent Chung","image":"https://media.licdn.com/dms/image/v2/D5603AQGKHJm-3sUA0w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681528947657?e=2147483647&v=beta&t=M8Rjg_t1UzJkZ5hzCCd_cLt04SqcK8SEdz_OkfdTqfA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"I like to think back on the things that first got me interested in the field before I knew anything technical. Usually, these things had a clear and interesting relationship to human psychology and behavior, which most people have a base interest in. When presenting dense economic topics to an unfamiliar audience, I try to replicate that same connection. Presenting the information in a way that is immediately recognizable and relatable on a human level.","upVoteCount":2,"author":{"@type":"Person","url":"https://es.linkedin.com/in/steven-hall-","name":"Steven Hall","image":"https://media.licdn.com/dms/image/v2/D5603AQHuSNXrMGq3cQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1665869389945?e=2147483647&v=beta&t=mER-8EiS5zroJtP8e5Rgm6kA-9dGYLyp1KIXc1Kj69Q","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}}]} </script>  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="82e5f3f7-dac2-4f5b-8041-a0e49bad7d8f" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/advice/1/you-have-present-economic-data-non-economists-what-some-a8mrf" 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What are some ways to make it engaging?</h1>  <div class="powered-by-ai py-3 text-sm text-color-text-secondary">Powered by AI and the LinkedIn community</div> <section class="table-of-content pb-6"> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="use-stories-and-examples"> <h3 class="text-color-text group-hover:text-color-text-brand">1</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#use-stories-and-examples" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Use stories and examples </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" 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rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="use-humor-and-creativity"> <h3 class="text-color-text group-hover:text-color-text-brand">5</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#use-humor-and-creativity" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Use humor and creativity </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="here’s-what-else-to-consider"> <h3 class="text-color-text group-hover:text-color-text-brand">6</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#here’s-what-else-to-consider" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Here’s what else to consider </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> </section> <div class="x-article-introduction"> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Economic data can be complex, abstract, and intimidating for non-economists. However, if you want to communicate effectively, you need to make your data relevant, understandable, and appealing to your audience. Here are some ways to achieve that.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:w-1/2"> <code id="shouldExpandContributionBox" style="display: none"></code> <div class="x-featured-expert-section__wrapper flex h-full flex-1 flex-col"> <div class="x-featured-expert-section h-full"> <div class="x-featured-expert-section__article-experts"> <div class="x-featured-expert-section__title mt-2 pb-0.5 text-xl font-bold text-color-text"> Top experts in this article </div> <div class="x-featured-expert-section__subtitle pb-3 text-sm text-color-text-secondary"> Selected by the community from 6 contributions. <a href="https://www.linkedin.com/help/linkedin/answer/a1652832" target="_blank" aria-label="Learn more about collaborative articles" data-tracking-control-name="article-ssr-frontend-x-article__featured-expert-learn-more-link" data-tracking-will-navigate="true" class="text-color-text-secondary active:no-underline 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style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div> </div> </li> <li class="x-featured-expert-section__expert"> <a href="https://br.linkedin.com/in/fillipemota/en?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="featured_expert_actor" data-tracking-will-navigate class="flex flex-row px-2 pt-2 x-featured-expert-section__get-featured-link hover:no-underline"> <figure class="x-featured-expert-section__member-icon inline-flex"> <img class="inline-block relative rounded-[50%] w-8 h-8 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGxtItw9vKkQg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710079986940?e=2147483647&v=beta&t=QmMVZ3_6j1hEg9sBtS_0o8CWubIUsO3whtmN-ZgAFNA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Member profile image"> </figure> <div 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data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753683345408),7170387437431439360)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div> </div> </li> <li class="x-featured-expert-section__expert"> <a href="https://es.linkedin.com/in/steven-hall-?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="featured_expert_actor" data-tracking-will-navigate class="flex flex-row px-2 pt-2 x-featured-expert-section__get-featured-link hover:no-underline"> <figure class="x-featured-expert-section__member-icon inline-flex"> <img class="inline-block relative rounded-[50%] w-8 h-8 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHuSNXrMGq3cQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1665869389945?e=2147483647&v=beta&t=mER-8EiS5zroJtP8e5Rgm6kA-9dGYLyp1KIXc1Kj69Q" 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class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753683345408_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="use-stories-and-examples" href="#use-stories-and-examples" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">1</span> <span class>Use stories and examples</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One of the best ways to make economic data engaging is to use stories and examples that illustrate how the data affects real people, businesses, and situations. 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For the latter, I will usually omit the portion about empirical strategy that goes into the details of the mathematical derivation/econometric model of the data. Instead, I found using graphical representation and also numerical example appeal more to non economics audience. For example, if I have a paper on diff-in-diff, a canonical illustration to explain the concept is via graph showing two parallel lines and explaining the concept behind it. </p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] 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 </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753687527424)" data-test-id="article-segment" data-total-count="2" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753687527424_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="simplify-and-visualize" href="#simplify-and-visualize" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">2</span> <span class>Simplify and visualize</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Another way to make economic data engaging is to simplify and visualize it as much as possible. Simplify means to reduce the amount of data, jargon, and technical terms that you present, and focus on the key messages and insights that your audience needs to know. Visualize means to use charts, graphs, maps, icons, and other visual elements that can help your audience grasp the data more easily and quickly. For example, instead of using a table of numbers, you could use a pie chart to show the share of different sectors in the economy, or a map to show the regional variations in income.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753687527424)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a 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For example, the term diminishing marginal utility might come across as something rather intuitive for economists, but maybe not so for non-economists — always consider how we can frame such concept into much simpler terms for the wider audience to understand. The best way is of course to seek advise from non-economists about your content. 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data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753687527424),7169985328223567872)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" 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tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753691721728)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753691721728_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="compare-and-contrast" href="#compare-and-contrast" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">3</span> <span class>Compare and contrast</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A third way to make economic data engaging is to compare and contrast it with other data, such as historical trends, benchmarks, projections, or alternative scenarios. Comparing and contrasting can help your audience understand the context, significance, and implications of the data, and spark their curiosity and interest. For example, instead of just showing the current unemployment rate, you could compare it with the pre-pandemic level, the global average, or the target rate.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753691721728)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fyou-have-present-economic-data-non-economists-what-some-a8mrf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753691721728_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753691721728)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753691721728)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753691721728)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753700208640)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753700208640_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="ask-questions-and-invite-feedback" href="#ask-questions-and-invite-feedback" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">4</span> <span class>Ask questions and invite feedback</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A fourth way to make economic data engaging is to ask questions and invite feedback from your audience. Asking questions can help you check their understanding, stimulate their thinking, and encourage their participation. Inviting feedback can help you get their opinions, perspectives, and suggestions, and show that you value their input. For example, instead of just presenting the inflation rate, you could ask your audience how it affects their purchasing power, or what they think the central bank should do about it.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753700208640)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fyou-have-present-economic-data-non-economists-what-some-a8mrf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753700208640_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753700208640)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753700208640)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753700208640)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753733607424)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7169732752282378241_7169732753733607424_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="use-humor-and-creativity" href="#use-humor-and-creativity" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">5</span> <span class>Use humor and creativity</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A fifth way to make economic data engaging is to use humor and creativity in your presentation. Humor and creativity can help you capture your audience's attention, lighten the mood, and make the data more fun and enjoyable. For example, instead of just using a boring title, you could use a catchy slogan, a pun, or a rhyme to introduce your topic. Or, instead of just using a standard format, you could use a game, a quiz, or a storybook to present your data.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>These are some ways to make economic data engaging for non-economists. By using these techniques, you can make your presentation more effective, persuasive, and memorable.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7169732752282378241,7169732753733607424)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fyou-have-present-economic-data-non-economists-what-some-a8mrf&trk=article-ssr-frontend-x-article" target="_self" 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class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Vincent Chung </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> PhD Student in Environmental Economics | Preference Valuation | Subjective Well-being | Virtual Environment </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">A best way I found to learn a new concept is always using humour, or examples that are outlandish but relevant. For instance, prisoner‘s dilemma. It is an odd example to illustrate game theory but almost every non-economists have heard of this. This begs the question, what kind of humour or interesting examples should you use for such illustration? As a simple rule of thumb, I always stick to these three traits when thinking about humour - light, relatable, impactful. 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How to Make Economic Data Engaging for Non-Economists