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Fabio Brocca appointed as first chief product officer of Xeneta
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el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? 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googletag.enableServices(); }); </script> <style> div#iz-news-hub-icon-container { top: 40px; } .read-this-also-wrap{ border-top: 1px solid #dddddd; border-bottom: 1px solid #dddddd; } .details-content-story div.inside-post-ad-before, .inside-post-ad-before .read-this-also-wrap{margin-bttom:0px !important;} a.editor-inserted-link{ background-color: white !important; } .main-nav.top-bar-menu .main_nav_cover{ display: none; } div#top_left_3 .s-amp-block-heading:before{ display: none; } div#top_left_3 h2.s-amp-block-heading { text-align: justify; font-size: 2rem; font-weight: 700; padding: 16px 15px; margin-bottom: unset; } div#top_left_3 .s-amp-grid-box.slider-style { padding-bottom: 5px; } div#top_left_3 .s-amp-content-block { background: #eee; border-radius: 10px; } #top_left_3 .s-amp-grid-box.slider-style{ grid-template-columns: repeat(5,20%); } .details-content-story table::-webkit-scrollbar { display: none; } @media screen and (max-width: 767px) { .short-story-section-wrap .scroll-on-mobile { grid-template-columns: repeat(3,90%) !important; } #top_left_3 .s-amp-grid-box.slider-style{ grid-template-columns: repeat(5,50%) !important; } } #mob{ display:none; } #top_level_1 { display : none !important; } @media screen and (max-width: 767px){ .section_before_trneding { height: 150px; } .coppyright{ font-size: 11px; } .mob-logo { width: calc(100% - 120px) !important; } } .footer-logo{ text-align:center!important; } @media screen and (max-width: 500px){ #mob{ display:block; } #top_level_1 { min-height:120px !important; display : block !important; } #desk{ display:none; } .coppyright{ font-size: 11px; } } @media screen and (max-width: 340px){ .mob-logo { width: calc(100% - 90px) !important; } .coppyright{ font-size: 11px; } } @media screen and (max-width: 420px) { .mob-logo { width: calc(100% - 90px) !important; } .coppyright{ font-size: 11px; } } #top_right_2{ width: 300px; margin: auto; } #top_right_3{ width: 300px; margin: auto; } #top_right_4{ width: 300px; margin: auto; } #top_right_5{ width: 300px; margin: auto; } .main_nav_cover #main-menu li { padding: 0 8px !important; } .col-12.col-md-12.header .logo a .is-logo-img { margin-top: 10px !important; } @media screen and (min-width: 1290px){ .image-breadcrum-wrap .single-image img { width: 100%; } } .list-inline-item svg:hover, .list-inline-item svg:hover .twx1 { fill: rgb(185, 30, 34) !important; } </style> <script> window._izq = window._izq || []; window._izq.push(["init" ]); </script> <style> .s-amp-grid-box.slider-style .s-amp-card h2.s-amp-h3 a { text-overflow: ellipsis; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; display: -webkit-box; } </style><link rel="stylesheet" type="text/css" href="/styles/themespendinline.min.d4ddb2c7.css"><style>@font-face { font-family: 'Narziss'; src: url('/fonts/NarzissProCyrillic.woff'); } @font-face { font-family: 'Serifa'; src: url('/fonts/SerifaBT.ttf'); } html, body.wrapper, div, p, a, h1, h2, h3, h4, h5, h6, span, .story_content, .story_content p { font-family: 'Serifa'; } .meta_author_avatar { display: none; } .mode-change-wrap { display: block !important; } #footer { background: #ececec; margin-top: 10px; } #footer .widget h3 { border-bottom: 1px solid #000; padding-bottom: 10px; } #footer .widget li { margin-left: 20px; list-style: circle; } #footer .footer-social .sub-btn { padding: 10px 20px; background: #000; color: #fff; position: relative; display: block; margin-top: 20px; text-align: center; font-weight: bold; border-radius: 20px; margin-bottom: 20px; } #footer .list-inline-item a { color: #fff; background: #000; padding: 2px 8px; border-radius: 50%; width: 30px; height: 30px; display: inline-block; } #footer .widget li.list-inline-item { margin-left: 0px; } #footer .list-inline { text-align: center; } .footer-links { border-bottom: 1px solid #ccc; padding-bottom: 10px; } #footer .copy-right { position: absolute; left: 0px; top: 5px; } #footer .powered-by { position: absolute; right: 0px; top: 5px; } .btn-light { color: #0072B0 !important; background-color: #f8f9fa; border-color: #f8f9fa; line-height: 3; font-size: 18px; padding: 1rem 2rem; } .social-txt { position: relative; margin-left: 40px; } #mc_embed_signup form { color: #000; } #covid-page-full-1-2 .mixin-wrapper { margin-top: 0px; } .details-content-story iframe, .details-content-story img { margin-left: auto !important; margin-right: auto !important; } .m-auto.text-center { padding-bottom: 10px; } .m-auto.text-center h2 { font-size: 20px; } .m-auto.text-center p { font-size: 16px; } .single-header { margin: 0 0 10px; padding: 0 0 0px; border: none; } .section_margin.header-type-current-page-article { margin-bottom: 10px; } .pageh1tag.news_listing { text-align: center; } h2.desc-on-article { font-size: 18px; } .hocal_short_desc li::before { display: none; } .donate-in-mobile { display: none; background: #1d70cc; color: #fff; padding: 2px 10px; padding-bottom: 5px; border-radius: 5px; font-weight: bold; margin-left: 4px; } .donate-in-mobile:hover { color: #fefef3; } .top-search.mob-search { max-width: 40px; } .main_nav_cover #main-menu li { padding: 0 10px; } @media screen and (max-width: 1200px) { .mob-logo { width: 75%; } .donate-in-mobile { display: inline; } } p.full_image_content { min-height: auto !important; } @media screen and (max-width: 767px) { .mob-logo { width: calc(100% - 190px); } } @media screen and (max-width: 420px) { .mob-logo { width: calc(100% - 170px); } } @media screen and (max-width: 340px) { .mob-logo { width: calc(100% - 170px); } } @media screen and (min-width: 1200px) { .home-page .sticky .main_nav_cover #main-menu>li { line-height: 70px; padding: 0 7px; } } @media screen and (min-width: 1200px) { .header .logo { float: left; } .sticky-menu-logo { float: left; margin-right: 10px; margin-top: -5px; display: inline-block; } .home-page .sticky-menu-logo { display: none; } .header2 { display: none; } .home-page .header2 { display: block; } .sticky-menu-logo .is-logo-img { max-width: 90px; min-width: 100px; margin-top: 10px; } .header-type-current-page:not(.header-type-current-page-home) .main_nav_cover { height: 60px; } .header-type-current-page:not(.header-type-current-page-home) .main_nav_cover #main-menu>li { line-height: 60px; } .home-page .sticky .sticky-menu-logo { display: inline-block; } .home-page .sticky .main_nav_cover { height: 60px; } .home-page .sticky .main_nav_cover #main-menu>li { line-height: 70px; padding: 0 15px; } .header-type-current-page:not(.header-type-current-page-home) .main_nav_cover #main-menu, .home-page .sticky .main_nav_cover #main-menu { text-align: right; } .home.only-on-sticky { display: none !important; } .multiple-credits { display: none; } } #related_post .latest_style_2 { display: grid; grid-template-columns: repeat(4, 1fr); } #related_post .latest_style_2_item_first { width: 100%; } @media screen and (max-width: 768px) { #related_post .latest_style_2 { display: grid; grid-template-columns: 1fr; } } /* ***************************************CSS for Newsletter Popup*********************************************** */ .newsletter_popup { width: 550px; margin: 60px auto; position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); height: auto; background: #fff; z-index: 999999; display: none; } @media screen and (max-width: 580px) { .newsletter_popup { max-width: 95%; } } .title_wrapper { padding: 7px 8px; } .subs-head { margin-bottom: 0px; font-size: 16px; padding: 15px; font-family: "Libre Baskerville", serif; font-weight: 500; font-style: normal; color: #000; text-align: left; } .newsletter_popup .subs-head { font-size: 18px; font-weight: bold; } .close_news { position: absolute; top: -10px; right: -10px; border: none; border-radius: 50%; width: 30px; height: 30px; box-shadow: 0px 3px 5px #ccc; font-family: sans-serif; color: #000; padding: 0; } button.close_news:focus { outline: 29px auto -webkit-focus-ring-color; } button.close_news:hover { background-color: #fff !important; color: #000 !important; } .flex_box { display: flex; } .left_section { width: 100%; } .right_section { width: 100%; } input { width: 100%; line-height: 1.3; padding: 5px; border: 1px solid #ccc; display: block; } .nl_body input[type=text], .nl_body input[type=email] { height: 40px; } .wpforms-submit { font-size: 16px !important; padding: 5px 10px !important; width: 150px !important; background: #f60 !important; color: #fff !important; border: none; border-radius: 3px; text-align: center; } .wpforms-submit:hover { background: #f60 !important; } input#wpforms-239107-field_6_1 { width: 14px; display: inline-block; height: 14px; margin: 0 10px 0 3px; } .wpforms-field { width: 100%; padding: 10px 0; margin: 10px 0; } .choice-1 { list-style-type: none; text-align: left; margin-left: 0; } ul.wpforms-field-required { padding: 0; } .newsletter_popup .nl_foot { float: right; display: block; width: 100%; text-align: right; } .newsletter_popup .body_wrapper { border-bottom: 1px solid #ccc; padding: 7px 8px; overflow-y: auto; overflow-x: hidden; background: #fff; } .newsletter_popup .nl_title { border-top: 1px solid #ccc; border-bottom: 1px solid #ccc; padding: 7px 8px; background: #fff; } .wpforms-field-hp { display: none; } #wpforms-239107-field_6-container { padding: 0; margin: 0; } .wpforms-field-label-inline { font-weight: 400; 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} .also-read-media-wrap{ display: block !important; } .read-this-also-wrap .also-read-media-wrap{ display: block; float: left; margin-right: 15px; } img.also-read-media{ margin-top: -44px; position: relative; width: 101px; height: 69px; } .read-this-also-wrap{ width: 100%; display: inline-block; padding: 10px; margin: 0 0 15px 0; position: relative; } .read-this-also-wrap .read-this-also{ width: fit-content; display: block; padding: 0 5px; color: #000; margin: 0 0 5px 5px; margin-left: 118px; height: 39px; margin-bottom: 0; } a.also-read-media-wrap{ margin: 0 5px 5px; font-size: 16px; line-height: 24px; } .sticky-container .fab { background: #bb2729; } .show-more-button-details-story .btn-mod.btn-color { background: #bb2729; } .container.page_content a:hover{ color: #d23d33; } .tags-section .tags{ border: 1px solid #d23d33; } .details-content-story a { color: #d23d33 !important; }</style><link rel="canonical" href="https://www.logupdateafrica.com/technology/fabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319"></head><body class="wrapper "><a id="top" href="#0" aria-label="share-to" class="cd-top"></a><script>window.scrollTopFn = function(){ window.scrollTo(0,0); } var elem = document.getElementsByClassName("cd-top")[0]; if(elem){ elem.addEventListener('click', scrollTopFn , false); } </script><link itemprop="thumbnailUrl" href="https://www.logupdateafrica.com/h-upload/2024/02/23/63328-fabio-brocca-chief-product-officer-xeneta.webp?width=500&height=300"><span itemprop="thumbnail" itemscope="" itemtype="https://schema.org/ImageObject"><link itemprop="url" href="https://www.logupdateafrica.com/h-upload/2024/02/23/63328-fabio-brocca-chief-product-officer-xeneta.webp?width=500&height=300"></span><script type="application/ld+json"> { "@context" : "https://schema.org", "@type" : "Article", "name" : "Logistics Update Africa", "author" : {"@type" : "Person","name" : "Our Correspondent","url" : "https://www.logupdateafrica.com/our-correspondent","jobTitle" : "internal","image" : "/images/authorplaceholder.jpg?type=1&v=2","sameAs" : []}, "datePublished" : "2024-02-23T21:45:29+05:30", "dateModified" : "2024-02-23T21:45:29+05:30", "keywords" : "Xeneta, Fabio Brocca, Patrik Olstad Berglund", "interactivityType":"mixed","alternativeHeadline":"Fabio Brocca appointed as first chief product officer of Xeneta", "inLanguage" : "en", "headline" : "Fabio Brocca appointed as first chief product officer of Xeneta", "copyrightHolder" : "Africa Aviation News", "contentLocation" : "", "image" : { "@context" : "https://schema.org", "@type" : "ImageObject", "contentUrl" : "https://www.logupdateafrica.com/h-upload/2024/02/23/63328-fabio-brocca-chief-product-officer-xeneta.webp", "height": 900, "width" : 1500, "url" : "https://www.logupdateafrica.com/h-upload/2024/02/23/63328-fabio-brocca-chief-product-officer-xeneta.webp" }, "articleSection" : "Technology", "articleBody" : "Oslo-based ocean and air freight rate benchmarking platform Xeneta has appointed Fabio Brocca as its first chief product officer. “How do you harness the power of data and technology to transform the way ocean and air freight is bought and sold around the world? That is the task facing Fabio Brocca,” reads a release from Xeneta. An Italian national based in the US, Fabio will be splitting his time split between the North American and European markets for Xeneta reporting to Patrik Olstad Berglund, CEO and co-founder of Xeneta. “Fabio’s combined expertise leading all aspects of transportation products at Amazon, one the world’s largest supply chains, alongside his experience with building the first data science and software product teams at MSC, a global leader in freight logistics, proved a key differentiating factor in this critical hire,” reads a release from Faraday Partners who assisted for the hire. Till January 2024 he was the head of product for global transportation technology at Amazon and before that director of business transformation & quality control at MSC Mediterranean Shipping Company. Brocca said, “The Xeneta platform is already providing tremendous value to customers, which is a great position to be in as a product leader. The long-term journey for the Xeneta platform is about insights and further personalization of the experience for customers. We want to display relevant data with the right context so that we can shorten the time it takes for customers to identify the most relevant insights for their business. I see my job as bringing clarity and focus on how the products we are launching today are supportive of the longer-term vision to change the way freight is bought and sold.” Brocca’s role will see him further develop Xeneta’s platform, which already calls upon more than 400 million crowdsourced data points on ocean and air freight shipping rates to bring transparency to an otherwise opaque market. Xeneta is set to launch the next generation of the platform in 2024 with previews being showcased at the TPM24 industry summit in Long Beach, California at the beginning of March. Brocca’s addition follows the appointment of Tonia Luykx as chief revenue officer and Hugo Grimston as chief finance officer in the past 12 months, with Berglund believing he has found a ‘needle in a haystack’. He said: “I knew we needed a global talent who brings a unique understanding of the Xeneta platform, the problems we are trying to solve for customers and our vision for the future. “Fabio has an extremely relevant background having worked within the shipping and freight industry at MSC while also having been a product leader in a global, market-leading logistics company like Amazon. “Fabio also fits seamlessly into the special Xeneta culture so it feels like we have found a needle in a haystack and I am delighted to welcome him onboard.”", "description" : "An Italian national based in the US, Fabio will be splitting his time split between the North American and European markets for Xeneta. ", "url" : "https://www.logupdateafrica.com/technology/fabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319", "publisher" : { "@type" : "Organization", "name" : "Logistics Update Africa", "url" : "https://www.logupdateafrica.com", "sameAs" : [], "logo" : { "@context" : "https://schema.org", "@type" : "ImageObject", "contentUrl" : "https://www.logupdateafrica.com/images/logo.png", "height": "60", "width" : "600", "name" : "Logistics Update Africa - Logo", "url" : "https://www.logupdateafrica.com/images/logo.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.logupdateafrica.com/technology/fabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319" } }</script><script type="application/ld+json"> { "@context" : "https://schema.org", "@type" : "NewsArticle", "name" : "Logistics Update Africa", "author" : {"@type" : "Person","name" : "Our Correspondent","url" : "https://www.logupdateafrica.com/our-correspondent","jobTitle" : "internal","image" : "/images/authorplaceholder.jpg?type=1&v=2","sameAs" : []}, "datePublished" : "2024-02-23T21:45:29+05:30", "dateModified" : "2024-02-23T21:45:29+05:30", "keywords" : "Xeneta, Fabio Brocca, Patrik Olstad Berglund","interactivityType":"mixed","alternativeHeadline":"Fabio Brocca appointed as first chief product officer of Xeneta", "inLanguage" : "en", "headline" : "Fabio Brocca appointed as first chief product officer of Xeneta", "copyrightHolder" : "Africa Aviation News", "contentLocation" : "", "image" : { "@context" : "https://schema.org", "@type" : "ImageObject", "contentUrl" : "https://www.logupdateafrica.com/h-upload/2024/02/23/63328-fabio-brocca-chief-product-officer-xeneta.webp", "height": 900, "width" : 1500, "url" : "https://www.logupdateafrica.com/h-upload/2024/02/23/63328-fabio-brocca-chief-product-officer-xeneta.webp" }, "articleSection" : "Technology", "articleBody" : "Oslo-based ocean and air freight rate benchmarking platform Xeneta has appointed Fabio Brocca as its first chief product officer. “How do you harness the power of data and technology to transform the way ocean and air freight is bought and sold around the world? That is the task facing Fabio Brocca,” reads a release from Xeneta. An Italian national based in the US, Fabio will be splitting his time split between the North American and European markets for Xeneta reporting to Patrik Olstad Berglund, CEO and co-founder of Xeneta. “Fabio’s combined expertise leading all aspects of transportation products at Amazon, one the world’s largest supply chains, alongside his experience with building the first data science and software product teams at MSC, a global leader in freight logistics, proved a key differentiating factor in this critical hire,” reads a release from Faraday Partners who assisted for the hire. Till January 2024 he was the head of product for global transportation technology at Amazon and before that director of business transformation & quality control at MSC Mediterranean Shipping Company. Brocca said, “The Xeneta platform is already providing tremendous value to customers, which is a great position to be in as a product leader. The long-term journey for the Xeneta platform is about insights and further personalization of the experience for customers. We want to display relevant data with the right context so that we can shorten the time it takes for customers to identify the most relevant insights for their business. I see my job as bringing clarity and focus on how the products we are launching today are supportive of the longer-term vision to change the way freight is bought and sold.” Brocca’s role will see him further develop Xeneta’s platform, which already calls upon more than 400 million crowdsourced data points on ocean and air freight shipping rates to bring transparency to an otherwise opaque market. Xeneta is set to launch the next generation of the platform in 2024 with previews being showcased at the TPM24 industry summit in Long Beach, California at the beginning of March. Brocca’s addition follows the appointment of Tonia Luykx as chief revenue officer and Hugo Grimston as chief finance officer in the past 12 months, with Berglund believing he has found a ‘needle in a haystack’. He said: “I knew we needed a global talent who brings a unique understanding of the Xeneta platform, the problems we are trying to solve for customers and our vision for the future. “Fabio has an extremely relevant background having worked within the shipping and freight industry at MSC while also having been a product leader in a global, market-leading logistics company like Amazon. “Fabio also fits seamlessly into the special Xeneta culture so it feels like we have found a needle in a haystack and I am delighted to welcome him onboard.”", "description" : "An Italian national based in the US, Fabio will be splitting his time split between the North American and European markets for Xeneta. 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of Xeneta" data-short-url="" data-twitter-handle="undefined" class="track-on-infinite-scroll-view"></div><div class="container"><div class="primary margin-15 rahul"><div class="row"><div class="col-sm-12"><div class="single-header"><h1 class="alith_post_title">Fabio Brocca appointed as first chief product officer of Xeneta</h1><h2 class="alith_post_except animate-box animated-fast desc-on-article">An Italian national based in the US, Fabio will be splitting his time split between the North American and European markets for Xeneta.</h2><div data-newsid="1351319" data-url="/technology/fabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319" role="button" style="text-align:center" class="bookmark-btn bookmark-news-item"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" fill="currentColor" viewBox="0 0 16 16" style="z-index:-1" class="bi bi-bookmark"><path d="M2 2a2 2 0 0 1 2-2h8a2 2 0 0 1 2 2v13.5a.5.5 0 0 1-.777.416L8 13.101l-5.223 2.815A.5.5 0 0 1 2 15.5V2zm2-1a1 1 0 0 0-1 1v12.566l4.723-2.482a.5.5 0 0 1 .554 0L13 14.566V2a1 1 0 0 0-1-1H4z"></path></svg></div><div class="post_meta author-wrapp-box"><div class="article-details-first internal-top-wrap"><div class="internal-credits-block"><section class="author-box-ispend news-by-author-1351319-1"><span class="internal-credit-label">By</span><a href="/our-correspondent" target="_blank"><span class="meta_author_avatar"><img src="/images/authorplaceholder.jpg" data-src="/images/authorplaceholder.jpg?type=1&v=2" alt="Our Correspondent" title="Our Correspondent" class="author-image avatar photo avatar-default b-loaded"></span><span class="internal-credit-name">Our Correspondent</span><div class="author-popup-box"><div class="popup_box"><div class="author_box"><div id="news_by_author_1351319-1"><span class="center loading-author-news">Loading...</span></div></div></div></div></a></section><span class="auth-time-divider">|</span><span><span class="meta_date"><span data-datestring="2024-02-23 16:15:29" class="convert-to-localtime">23 Feb 2024 4:15 PM GMT</span></span></span></div></div></div><!--image--></div></div></div></div></div></div><div id="left_level_1" class=" hide"></div><div class="container-fluid"><div class="container full-img-section"><div class="primary"><div class="row"><div class="col-sm-12 pd0 image-breadcrum-wrap"><div class="alith_news_img animate-box section_margin animated-fast"><a href="/technology/fabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319"><div class="single-image"><img fetchpriority="high" data-class='h-custom-image' src='/images/placeholder.jpg', data-src='https://www.logupdateafrica.com/h-upload/2024/02/23/1500x900_63328-fabio-brocca-chief-product-officer-xeneta.webp' alt='Fabio Brocca appointed as first chief product officer of Xeneta' title='Fabio Brocca appointed as first chief product officer of Xeneta'/><div class="in-image-ad-wrap full-width-img hide"><div class="close-btn-in-img"><i class="material-icons">X</i></div><div id="IN_IMAGE_AD" class="ad-content hide"></div></div><div class="container1 continer-width-x1290"><div class="primary margin-15"><div class="row"><div class="col-md-12 center-block"><span class="image_caption"><p>Fabio Brocca, chief product officer, Xeneta</p></span></div></div></div></div></div></a></div></div></div></div></div></div><div id="left_level_2" class=" hide"></div><div class="container-fluid"><div class="container"><div class="primary margin-15"><div class="row"><div class="col-md-1"></div><div class="col-md-10 center-block"><div class="audioSection"><div class="speech_heading mb-10">Listen to this Article</div><div class="mb-50"> <audio id="audio-tts-1351319" controls="" data-id="1351319" data-title="news-item-1351319" class="speechText track-audio-events"><source src="https://www.logupdateafrica.com/mp3/news/1351319.mp3" type="audio/mp3"></audio></div></div><article class="section_margin"><div class="post-content"><div 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href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.logupdateafrica.com%2Ftechnology%2Ffabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319&title=Fabio Brocca appointed as first chief product officer of Xeneta" target="_blank" class="social-click"><i class="fa fa-linkedin"></i><span class="social-txt">LinkedIniiiii</span><!-- img(data-src="/images/social/linkedin_icon.png",class="linkedin_social_icon_image social_icon_image")--></a></li><li class="email "><span data-href="mailto:?subject=Check%20this%20out%20-%20Fabio%20Brocca%20appointed%20as%20first%20chief%20product%20officer%20of%20Xeneta&body=Fabio%20Brocca%20appointed%20as%20first%20chief%20product%20officer%20of%20Xeneta%20%20%20https%3A%2F%2Fwww.logupdateafrica.com%2Ftechnology%2Ffabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319" data-domain="https://www.logupdateafrica.com" data-title="Fabio Brocca appointed as first chief product officer of Xeneta" data-url="https://www.logupdateafrica.com/technology/fabio-brocca-appointed-as-first-chief-product-officer-of-xeneta-1351319" title="Share by Email" class="social-click js-share-article-by-email-direct"><i class="fa fa-envelope"></i><span class="social-txt">Email</span></span></li><li class="print"><span data-closest-selector="#post-content-wrapper" data-selector="" title="Print" class="social-click js-print-current-story print-story"><i class="fa fa-print"></i><span class="social-txt">Print</span></span></li></ul></div></div><div class="details-story-wrapper-main closed"><div class="dropcap column-2 animate-box new-column-1 animated-fast"><div class="story_content details-content-story details-content-story-1351319"><p>Oslo-based ocean and air freight rate benchmarking platform Xeneta has appointed Fabio Brocca as its first chief product officer. </p><p>“How do you harness the power of data and technology to transform the way ocean and air freight is bought and sold around the world? That is the task facing Fabio Brocca,” reads a release from Xeneta. </p><p>An Italian national based in the US, Fabio will be splitting his time split between the North American and European markets for Xeneta reporting to Patrik Olstad Berglund, CEO and co-founder of Xeneta. </p><p>“Fabio’s combined expertise leading all aspects of transportation products at Amazon, one the world’s largest supply chains, alongside his experience with building the first data science and software product teams at MSC, a global leader in freight logistics, proved a key differentiating factor in this critical hire,” reads a release from Faraday Partners who assisted for the hire. </p><div class='hide inside-post-ad-before-before' id='inside_post_content_ad_1_before_before'></div><div class='hide inside-post-ad-before' id='inside_post_content_ad_1_before'></div><div class='hide inside-post-ad-1 inside-post-ad ads_common_inside_post' id='inside_post_content_ad_1'></div><div class='hide inside-post-ad-after' id='inside_post_content_ad_1_after'></div><p>Till January 2024 he was the head of product for global transportation technology at Amazon and before that director of business transformation & quality control at MSC Mediterranean Shipping Company. </p><p>Brocca said, “The Xeneta platform is already providing tremendous value to customers, which is a great position to be in as a product leader. The long-term journey for the Xeneta platform is about insights and further personalization of the experience for customers. We want to display relevant data with the right context so that we can shorten the time it takes for customers to identify the most relevant insights for their business. I see my job as bringing clarity and focus on how the products we are launching today are supportive of the longer-term vision to change the way freight is bought and sold.” </p><div class='hide inside-post-ad-before-before' id='inside_post_content_ad_2_before_before'></div><div class='hide inside-post-ad-before' id='inside_post_content_ad_2_before'></div><div class='hide inside-post-ad-2 inside-post-ad ads_common_inside_post' id='inside_post_content_ad_2'></div><div class='hide inside-post-ad-after' id='inside_post_content_ad_2_after'></div><p>Brocca’s role will see him further develop Xeneta’s platform, which already calls upon more than 400 million crowdsourced data points on ocean and air freight shipping rates to bring transparency to an otherwise opaque market. </p><p>Xeneta is set to launch the next generation of the platform in 2024 with previews being showcased at the TPM24 industry summit in Long Beach, California at the beginning of March. </p><p>Brocca’s addition follows the appointment of Tonia Luykx as chief revenue officer and Hugo Grimston as chief finance officer in the past 12 months, with Berglund believing he has found a ‘needle in a haystack’. </p><p>He said: “I knew we needed a global talent who brings a unique understanding of the Xeneta platform, the problems we are trying to solve for customers and our vision for the future. </p><p>“Fabio has an extremely relevant background having worked within the shipping and freight industry at MSC while also having been a product leader in a global, market-leading logistics company like Amazon. </p><p>“Fabio also fits seamlessly into the special Xeneta culture so it feels like we have found a needle in a haystack and I am delighted to welcome him onboard.”</p></div><div id="news_buzz_before_1" class=" hide"></div><div id="news_buzz_before_2" class=" hide"></div><div id="news_buzz_before_3" class=" hide"></div><div id="news_buzz_updates" class=" hide"></div></div><div class="wrap-bottom"><div 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