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class="text-sm text-shade-70 group-hover:text-black">Baue dein Business online aus</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Auf allen Kanälen verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Millionen von Kund:innen und steigere den Umsatz</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Persönlich verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Weltweit verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaler Verkauf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkaufe im Großhandel und direkt<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-Business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Akzeptiere Online-Zahlungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Richte Zahlungsarten ein</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Dein Business vermarkten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Kund:innen und gewinne lebenslange Fans</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing auf Social Media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Integrationen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Pflege deine Kundenbeziehungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Verwalten" class="font-bold text-t7 inline-block">Verwalten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verwalten"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte dein Business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verfolge Umsatz, Bestellungen und Analysen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leistungsmessung<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analysen und Berichte</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte deinen Lagerbestand und Bestellungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe Quelle: Shopify-Entwickler:innen . Entwickelt mit den leistungsstarken APIs von Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-Entwickler:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle Produkte<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/pricing">Preisgestaltung</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="font-bold text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Hilfe und Support . Support rund um die Uhr"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hilfe und Support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Support rund um die Uhr</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps zur Geschäftsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="font-bold text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/shopsystem"><div class="text-base font-medium"><span class="inline-block arrow-animation">Was ist Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unsere Commerce-Plattform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/die-hoehle-der-loewen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschichten von Gründer:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/branding"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/topics/online-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/seo-onlineshops"><div class="text-base font-medium"><span class="inline-block arrow-animation">E-Commerce-SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social Media-Strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Fans in Umsatz verwandeln</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/moebel-online-verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschäftswachstum<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dein Geschäft skalieren</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="font-bold text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo-Generator<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe Quelle: Stock-Fotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock-Fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/businessplan-vorlage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vorlage für Geschäftspläne<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Link-in-Bio-Tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-Code-Generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/enterprise">Großes Unternehmen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Was ist neu-toggle-open" aria-controls="Was ist neuDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Was ist neu</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="Was ist neuDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" 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id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="businessplan-vorlage" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Noch heute mit Shopify verkaufen</p><p class="richtext max-w-[680px] text-sm mb-4">Teste Shopify noch heute kostenlos und nutze diese Ressourcen, die dich Schritt für Schritt auf dem Weg zu deinem Ziel begleiten.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fbusinessplan-vorlage&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Kostenlos testen</a><a href="/de/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Mehr Informationen</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/de/blog/businessplan-vorlage"/><meta itemProp="dateModified" content="2023-08-02T00:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/de/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/de/blog/topics/onlineshop-starten" class="no-underline hover:text-link-light-hover topic-link">Onlineshop starten</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Businessplan-Vorlage: Ein Grundgerüst zum Schreiben deines Businessplans</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Ein Businessplan kann dein Unternehmen in die richtige Richtung lenken und dir die Zusage von Geldgebern sichern. Wir verraten, wo du die besten kostenlosen Businessplan-Vorlagen findest.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/thomas-vareilhes" class="no-underline" itemProp="url"><span itemProp="name">Thomas Vareilhes</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>2. Aug. 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="//cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782" alt="" loading="eager" decoding="async" width="1848" height="782" srcSet="//cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=200 200w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=400 400w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=600 600w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=800 800w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=1000 1000w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=1200 1200w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=1400 1400w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=1600 1600w, //cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">Auf dieser Seite<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">Auf dieser Seite</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#warum">Warum solltest du einen Businessplan für deine Geschäftsidee schreiben?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#wo">Wo kann man eine kostenlose Businessplan-Vorlage herunterladen?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#weshalb">Weshalb solltest du eine Businessplan-Vorlage verwenden?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#wie">Wie sollte der Inhalt und der Aufbau deines Businessplans aussehen?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#so">So erstellst du einen Businessplan mit einer kostenlosen Vorlage</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Starte noch heute dein Online-Business.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Kostenlos.</p><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fbusinessplan-vorlage&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Kostenlos testen<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 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[&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p><span style="font-weight: 400;">Du möchtest dir das </span><a href="/de/blog/businessplan"><span style="font-weight: 400;">Schreiben eines Businessplans</span></a><span style="font-weight: 400;"> so einfach wie möglich machen? Dann solltest du dich an einer Businessplan-Vorlage orientieren.</span></p> <p><span style="font-weight: 400;">Die Entwicklung eines Businessplans ist häufig Voraussetzung, um sich eine Finanzierung zu sichern. Allerdings finden viele Geschäftsinhaber:innen das Schreiben eines Businessplans auch ohne die Zusammenarbeit mit externen Geldgeber:innen wertvoll. In diesem Ratgeber erklären wir dir, weshalb der Erfolg deiner </span><a href="/de/blog/geld-verdienen"><span style="font-weight: 400;">Geschäftsidee</span></a><span style="font-weight: 400;"> von einem gut formulierten Businessplan profitieren kann und wie ein fertiger Businessplan aussehen sollte. Keine Sorge – wir versorgen dich ebenso mit Businessplan-Muster, sodass die Erstellung eines eigenen Unternehmenskonzepts ein Kinderspiel wird.</span></p> <h2 id="warum"><b>Warum solltest du einen Businessplan für deine Geschäftsidee schreiben?</b></h2> <p><span style="font-weight: 400;">Wenn man sich gerade für ein neues Projekt begeistert, kann es verlockend sein, es direkt umsetzen zu wollen. Wenn du dir aber vorab die Zeit nimmst, einen Businessplan zu schreiben und deine Gedanken auf Papier zu bringen, wirst du hinterher viele Vorteile haben:</span></p><div id="text-cta" class="hidden lg:block"></div> <ul> <li style="font-weight: 400;"> <b>Bewertung deiner Geschäftsideen: </b><span style="font-weight: 400;">Ein guter Businessplan kann deine </span><a href="/de/blog/geschaeftsidee"><span style="font-weight: 400;">Onlineshop-Ideen</span></a><span style="font-weight: 400;"> greifbarer machen und dir helfen, sie auf Umsetzbarkeit und Erfolgschancen zu prüfen.</span> </li> <li style="font-weight: 400;"> <b>Präzisierung deiner Strategie, Ziele und Taktiken: </b><span style="font-weight: 400;">Das Schreiben eines Businessplans kann dir die nächsten Schritte aufzeigen, um eine große, abstrakte Idee zu verwirklichen. Es kann dir auch helfen, deine Strategie einzugrenzen und klare Taktiken zu identifizieren.</span> </li> <li style="font-weight: 400;"> <b>Abschätzung des notwendigen Arbeitsaufwandes: </b><span style="font-weight: 400;">Ohne einen konkreten Plan sind Budgetüberschreitungen und Verzögerungen nahezu sicher. Ein Businessplan kann dir helfen, den vollen Umfang der zu erledigenden Arbeiten zu erfassen und dementsprechend dein Budget (in puncto Zeit </span><i><span style="font-weight: 400;">und</span></i><span style="font-weight: 400;"> Geld) vorauszuplanen.</span> </li> <li style="font-weight: 400;"> <b>Unterstützung von Partner:innen und anderen Beteiligten: </b><span style="font-weight: 400;">Wenn du vor allem in der Anfangsphase deines Unternehmens die Unterstützung potenzieller Mitarbeiter:innen und Teammitglieder benötigst, ist ein klar formulierter Businessplan ein überaus wertvolles Werkzeug. Er bietet eine detaillierte Betrachtung deiner Unternehmensziele und lässt deine Partner:innen selbst beurteilen, ob sie deine Vision teilen oder nicht.</span> </li> <li style="font-weight: 400;"> <b>Sicherung von Finanzmitteln: </b><span style="font-weight: 400;">Die Sicherung der Finanzierung deines Business, sei es durch Investoren oder eine Bank, ist einer der häufigsten Gründe für die Erstellung eines Businessplans.</span> </li> </ul> <p><em><strong>Du willst deine Produkte deinen Kund:innen über mehreren <a href="/blog/vertriebskanaele" target="_blank">Vertriebskanälen</a> anbieten? Wir zeigen dir, was du dabei beachten solltest. </strong></em></p> <h2 id="wo"><b>Wo kann man eine kostenlose Businessplan-Vorlage downloaden?</b></h2> <p><span style="font-weight: 400;">Viele Organisationen und Unternehmen bieten Businessplan-Muster an. Wir stellen dir hier die drei vielversprechendsten Businessplan-Muster vor, die besonders umfangreich sind und leicht angepasst werden können.</span></p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong data-mce-fragment="1">Lesetipp:</strong><span data-mce-fragment="1"> Du fragst dich: </span><a href="/de/blog/wie-kann-man-eine-domain-registrieren" title="Wie kann man eine Domain registrieren" data-mce-fragment="1" data-mce-href="https://company-de.myshopify.com/blog/wie-kann-man-eine-domain-registrieren" target="_blank">Wie kann man eine Domain registrieren</a><span data-mce-fragment="1">? Wir erklären es dir in unserem Beitrag. </span></p> <h3><b>Die Businessplan-Vorlage von Shopify</b></h3> <p><span style="font-weight: 400;">Auf Shopify ist eine digitale Businessplan-Vorlage zu finden, die für Gründer sehr hilfreich sein kann. Über Google Docs kann das Dokument ganz einfach heruntergeladen oder angepasst werden. Diese richtet sich an Gründer:innen aus jeglichen Branchen und kann ganz einfach der jeweiligen Situation angepasst werden.</span></p> <h3><b>Die Businessplan-Vorlage der Gründerplattform</b></h3> <p><span style="font-weight: 400;">Als Unternehmer:in sollte man die Ressourcen der Gründerplattform nicht aus den Augen lassen. Dort lässt sich unter anderem eine Businessplan-Vorlage finden, die sich online ausfüllen lässt. </span><a href="https://gruenderplattform.de/businessplan" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Das interaktive Businessplan-Tool</span></a><span style="font-weight: 400;"> sorgt für eine einfache und geführte Herangehensweise an den Businessplan und die Formulierung deiner Geschäftsidee.</span></p> <h3><b>Die Businessplan-Vorlage der IHK</b></h3> <p><span style="font-weight: 400;">Die Industrie- und Handelskammer (IHK) stellt ebenfalls eine Businessplan-Vorlage zur Verfügung. Diese kannst du </span><a href="https://www.ihk-muenchen.de/businessplan/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">auf der Website im Word-Format</span></a><span style="font-weight: 400;"> herunterladen und anschließend auf deinem eigenen Rechner ausfüllen. Die wesentlichen Bausteine des Businessplans sind gegeben, können jedoch in Word nach Belieben angepasst werden.</span></p> <h2 id="weshalb"><b>Weshalb solltest du eine Businessplan-Vorlage verwenden?</b></h2> <p><span style="font-weight: 400;">Ein Businessplan kann so informell oder formell sein, wie es deine Situation erfordert. Aber selbst wenn du ein Fan der schlanken Planung bist, hat die Erstellung eines Businessplans auf Basis einer Vorlage einige wesentliche Vorteile.</span></p> <ul> <li style="font-weight: 400;"> <b>Keine Startschwierigkeiten:</b><span style="font-weight: 400;"> Die Verwendung eines etablierten Rahmens und etablierter Richtlinien kann dir helfen, die schwierige Startphase beim Schreiben eines Businessplans mit Schwung zu meistern. Außerdem musst du nicht erst ein Grundgerüst neu entwickeln, was dir zusätzlich Zeit und Mühe spart.</span> </li> <li style="font-weight: 400;"> <b>Anleitung, was in den einzelnen Abschnitten enthalten sein soll: </b><span style="font-weight: 400;">Falls du noch nie eine BWL-Vorlesung besucht hast, wirst du wahrscheinlich auch noch nie eine SWOT-Analyse oder eine Bilanz erstellt haben. Vorlagen, die eine Anleitung zum Ausfüllen der einzelnen Abschnitte bieten (und das in einfacher Sprache), können dir die Navigation durch den manchmal abschreckenden Business-Slang erleichtern und helfen, einen vollständigen und effektiven Plan zu erstellen.</span> </li> <li style="font-weight: 400;"> <b>Zuversicht, dass du jeden Abschnitt berücksichtigt hast: </b><span style="font-weight: 400;">In einigen Fällen musst du vielleicht nicht jeden Abschnitt einer Businessplan-Vorlage ausfüllen. Anhand der anfänglichen Struktur wirst du solche Abschnitte jedoch bewusst auslassen, anstatt deren Berücksichtigung schlicht und einfach zu vergessen.</span> </li> </ul> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><b>Lesetipp:</b><span style="font-weight: 400;"> Hier verraten wir dir, wie </span><a href="/de/blog/selbststaendig-machen-ohne-eigenkapital"><span style="font-weight: 400;">selbstständig machen ohne Eigenkapital</span></a><span style="font-weight: 400;"> funktionieren kann.</span></p> <h2 id="wie"><b>Wie sollte der Inhalt und der Aufbau eines Businessplans aussehen?</b></h2> <p><span style="font-weight: 400;">Eine kostenlose Businessplan-Vorlage enthält meist die folgenden Abschnitte:</span></p> <ul> <li style="font-weight: 400;"> <b>Zusammenfassung:</b><span style="font-weight: 400;"> Eine einseitige Zusammenfassung deines gesamten Plans, die in der Regel nach Abschluss des Rests des Plans geschrieben wird.</span> </li> <li style="font-weight: 400;"> <b>Unternehmensübersicht: </b><span style="font-weight: 400;">Eine Übersicht kann viele mögliche Unterabschnitte umfassen, von den grundlegenden Informationen (Art der Unternehmensstruktur) bis hin zu eher perspektivischen Aspekten (Vision und Leitbild deines Unternehmens).</span> </li> <li style="font-weight: 400;"> <b>Marktanalyse: </b><span style="font-weight: 400;">Alles von der Marktforschung über die geschätzte Größe deines Zielmarkts bis hin zu einer umfassenden Wettbewerbsanalyse.</span> </li> </ul> <p><em><strong>Zielsicher im Weltmarkt verkaufen? In unserem Beitrag zum Thema <a href="/blog/cross-border-e-commerce-definition-und-strategien-fur-den-verkauf-im-ausland" target="_blank">Cross-Border E-Commerce</a> erklären wir dir, wie es funktioniert. </strong></em></p> <ul> <li style="font-weight: 400;"> <b>Produkte und Dienstleistungen: </b><span style="font-weight: 400;">Was du verkaufst und die wichtigsten Funktionen deiner Produkte oder Dienstleistungen.</span> </li> <li style="font-weight: 400;"> <b>Marketingplan:</b><span style="font-weight: 400;"> Wie du beabsichtigst, deine Zielkunden zu erreichen und wie du deine allgemeine Marketingstrategie gestaltest. Auch spezifische Details wie deine Preisstrategie sollten hier Erwähnung finden.</span> </li> <li style="font-weight: 400;"> <b>Logistik und Betriebsplan: </b><span style="font-weight: 400;">Alles, was passieren muss, um deine Produkte herzustellen bzw. zu beschaffen und sie in die Hände deiner Kund:innen zu bringen.</span> </li> <li style="font-weight: 400;"> <b>Finanzplan:</b><span style="font-weight: 400;"> Ein weiterer wichtiger Aspekt ist ein Blick auf deine Finanzprognosen. Dieser Abschnitt enthält drei wesentliche Finanzberichte: eine Gewinn- und Verlustrechnung, eine Bilanz und eine Kapitalflussrechnung (Cashflow).</span> </li> </ul> <p><span style="font-weight: 400;">In unserer Businessplan-Vorlage enthält jeder Abschnitt einen Überblick über die wichtigsten Informationen und Richtlinien für das Recherchieren und Schreiben jedes einzelnen davon.</span></p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><b>Lesetipp: </b><span style="font-weight: 400;">Lerne von deiner Konkurrenz! Wie du online eine Wettbewerbsanalyse durchführst, </span><a href="/de/blog/online-wettbewerber-analyse"><span style="font-weight: 400;">liest du hier</span></a><span style="font-weight: 400;">.</span></p> <h2 id="so"><b>So erstellst du deinen Businessplan mit einer kostenlosen Vorlage</b></h2> <p><span style="font-weight: 400;">Es gibt einige grundlegende strategische Richtlinien für die Inhalte, die über die in Businessplan-Vorlagen enthaltenen Hilfestellung hinausgehen. Sie können dir helfen, einen effektiven, vollständigen Plan zu schreiben und gleichzeitig die Arbeitsbelastung zu minimieren.</span></p> <ul> <li style="font-weight: 400;"> <b>Kenne dein Publikum: </b><span style="font-weight: 400;">Vielleicht möchtest du deinen Businessplan nur für dich selbst schreiben, um mehr Klarheit über deine Ideen und deine Branche als Ganzes zu bekommen. In diesem Fall wirst du wahrscheinlich nicht so viele Details einfließen lassen müssen, wie bei einem Businessplan, der sich an potenzielle Investor:innen oder Banken richtet. Wenn du dir vorab klar machst, wer deinen Businessplan lesen wird, wird dir das Festlegen eines entsprechenden Zeitbudgets leichter fallen.</span> </li> </ul> <p><em><strong>Du willst wissen, wie deine Website performt? Nutze <a href="/blog/e-commerce-analytics-was-es-ist-die-5-besten-tools" target="_blank">E-Commerce Analytics</a>, um es herauszufinden</strong></em></p> <ul> <li style="font-weight: 400;"> <b>Kenne deine Ziele: </b><span style="font-weight: 400;">Wenn du die Ziele deines Businessplans verstehst, wirst du auch den Umfang besser bestimmen können. Möchtest du deinen Plan z. B. als Fahrplan für mehr Wachstum nutzen, kannst du mehr Zeit dafür einplanen, als es z. B. für die Analyse eines neuen Marktumfelds nötig wäre.</span> </li> <li style="font-weight: 400;"> <b>Gehe Schritt für Schritt vor: </b><span style="font-weight: 400;">Das Schreiben eines 10- bis 15-seitigen Dokuments kann beängstigend sein. Versuche daher, einen Abschnitt nach dem anderen zu bearbeiten. Bevor du mit dem Schreiben beginnst, solltest du dir für jeden Abschnitt Notizen machen. So kannst du deine Gedanken strukturieren und den Schreibprozess effektiver gestalten.</span> </li> </ul> <p><span style="font-weight: 400;">Sobald du die strategische Vorarbeit erledigt hast, ist es an der Zeit, an die Tat zu schreiten und deinen Plan zu schreiben. </span></p> <center><center></center></center> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Weiterlesen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/de/blog/domain-namen-auswahl">6 Regeln für den richtigen Domainnamen</a></li><li class="mt-2"><a href="/de/blog/gewerbe-anmelden">Gewerbe anmelden- Das musst du wissen, wenn du ein Unternehmen gründen willst</a></li><li class="mt-2"><a href="/de/blog/tiktok-anzeigen">TikTok Shop- So verkaufst du deine Produkte über TikTok-Anzeigen</a></li><li class="mt-2"><a href="/de/blog/schmuck-online">Schmuck Label gründen- So startest du dein eigenes Schmuck-Business</a></li><li class="mt-2"><a href="/de/blog/erp-und-warenwirtschaftssysteme-vergleich">Warenwirtschaftssysteme- Die Liste mit ERP- und Warenwirtschaftssysteme im Vergleich</a></li><li class="mt-2"><a href="/de/blog/elevator-pitch">Elevator Pitch- 6 Beispiele & Vorlagen für deine Kurzpräsentation</a></li><li class="mt-2"><a href="/de/blog/shoppable-posts-instagram">Shoppable Posts- Verkaufe ab sofort direkt auf Instagram!</a></li><li class="mt-2"><a href="/de/blog/pressemappe-erstellen">Die perfekte Pressemappe- Tipps, die du sofort umsetzen kannst</a></li><li class="mt-2"><a href="/de/blog/consider-cologne">So punkten zwei erfolgreiche YouTube-Sternchen von CONSIDER COLOGNE mit dem eigenen Onlineshop</a></li><li class="mt-2"><a href="/de/blog/fragen-zu-shopify-in-deutschland">Ob Onlineshop mit integrierter Warenwirtschaft oder Nutzung in Deutschland- Die 7 meistgestellten Fragen zu Shopify</a></li></ul></div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Thomas Vareilhes</span></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>2. 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Produkt-Updates","columnSpan":3,"icon":"editions"},{"content":"Alle Editions","url":"/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archiv früherer Shopify Editions","columnSpan":3,"icon":"allEditions"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Thomas Vareilhes","avatarUrl":"https://www.gravatar.com/avatar/516b1c400f5fbcd1314f2b7e48c68a28?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/383183880226","handle":"businessplan-vorlage","title":"Businessplan-Vorlage: Ein Grundgerüst zum Schreiben deines Businessplans","publishedAt":"2023-08-02T00:00:00Z","image":null,"tags":["Onlineshop starten"],"contentHtml":"\u003cp\u003e\u003cimg alt=\"\" src=\"//cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDu möchtest dir das \u003c/span\u003e\u003ca href=\"https://www.shopify.com/de/blog/businessplan\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSchreiben eines Businessplans\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e so einfach wie möglich machen? Dann solltest du dich an einer Businessplan-Vorlage orientieren.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDie Entwicklung eines Businessplans ist häufig Voraussetzung, um sich eine Finanzierung zu sichern. Allerdings finden viele Geschäftsinhaber:innen das Schreiben eines Businessplans auch ohne die Zusammenarbeit mit externen Geldgeber:innen wertvoll. In diesem Ratgeber erklären wir dir, weshalb der Erfolg deiner \u003c/span\u003e\u003ca href=\"https://www.shopify.com/de/blog/geld-verdienen\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGeschäftsidee\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e von einem gut formulierten Businessplan profitieren kann und wie ein fertiger Businessplan aussehen sollte. Keine Sorge – wir versorgen dich ebenso mit Businessplan-Muster, sodass die Erstellung eines eigenen Unternehmenskonzepts ein Kinderspiel wird.\u003c/span\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cb\u003eInhaltsverzeichnis:\u003c/b\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#warum\"\u003eWarum solltest du einen Businessplan für deine Geschäftsidee schreiben?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#wo\"\u003eWo kann man eine kostenlose Businessplan-Vorlage herunterladen?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#weshalb\"\u003eWeshalb solltest du eine Businessplan-Vorlage verwenden?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#wie\"\u003eWie sollte der Inhalt und der Aufbau deines Businessplans aussehen?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#so\"\u003eSo erstellst du einen Businessplan mit einer kostenlosen Vorlage\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"warum\"\u003e\u003cb\u003eWarum solltest du einen Businessplan für deine Geschäftsidee schreiben?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWenn man sich gerade für ein neues Projekt begeistert, kann es verlockend sein, es direkt umsetzen zu wollen. Wenn du dir aber vorab die Zeit nimmst, einen Businessplan zu schreiben und deine Gedanken auf Papier zu bringen, wirst du hinterher viele Vorteile haben:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eBewertung deiner Geschäftsideen: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eEin guter Businessplan kann deine \u003c/span\u003e\u003ca href=\"https://www.shopify.com/de/blog/geschaeftsidee\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnlineshop-Ideen\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e greifbarer machen und dir helfen, sie auf Umsetzbarkeit und Erfolgschancen zu prüfen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003ePräzisierung deiner Strategie, Ziele und Taktiken: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eDas Schreiben eines Businessplans kann dir die nächsten Schritte aufzeigen, um eine große, abstrakte Idee zu verwirklichen. Es kann dir auch helfen, deine Strategie einzugrenzen und klare Taktiken zu identifizieren.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eAbschätzung des notwendigen Arbeitsaufwandes: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eOhne einen konkreten Plan sind Budgetüberschreitungen und Verzögerungen nahezu sicher. Ein Businessplan kann dir helfen, den vollen Umfang der zu erledigenden Arbeiten zu erfassen und dementsprechend dein Budget (in puncto Zeit \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eund\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Geld) vorauszuplanen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eUnterstützung von Partner:innen und anderen Beteiligten: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWenn du vor allem in der Anfangsphase deines Unternehmens die Unterstützung potenzieller Mitarbeiter:innen und Teammitglieder benötigst, ist ein klar formulierter Businessplan ein überaus wertvolles Werkzeug. Er bietet eine detaillierte Betrachtung deiner Unternehmensziele und lässt deine Partner:innen selbst beurteilen, ob sie deine Vision teilen oder nicht.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eSicherung von Finanzmitteln: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eDie Sicherung der Finanzierung deines Business, sei es durch Investoren oder eine Bank, ist einer der häufigsten Gründe für die Erstellung eines Businessplans.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDu willst deine Produkte deinen Kund:innen über mehreren \u003ca href=\"/blog/vertriebskanaele\" target=\"_blank\"\u003eVertriebskanälen\u003c/a\u003e anbieten? Wir zeigen dir, was du dabei beachten solltest. \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003ch2 id=\"wo\"\u003e\u003cb\u003eWo kann man eine kostenlose Businessplan-Vorlage downloaden?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eViele Organisationen und Unternehmen bieten Businessplan-Muster an. Wir stellen dir hier die drei vielversprechendsten Businessplan-Muster vor, die besonders umfangreich sind und leicht angepasst werden können.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLesetipp:\u003c/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Du fragst dich: \u003c/span\u003e\u003ca href=\"https://company-de.myshopify.com/blog/wie-kann-man-eine-domain-registrieren\" title=\"Wie kann man eine Domain registrieren\" data-mce-fragment=\"1\" data-mce-href=\"https://company-de.myshopify.com/blog/wie-kann-man-eine-domain-registrieren\" target=\"_blank\"\u003eWie kann man eine Domain registrieren\u003c/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e? Wir erklären es dir in unserem Beitrag. \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eDie Businessplan-Vorlage von Shopify\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAuf Shopify ist eine digitale Businessplan-Vorlage zu finden, die für Gründer sehr hilfreich sein kann. Über Google Docs kann das Dokument ganz einfach heruntergeladen oder angepasst werden. Diese richtet sich an Gründer:innen aus jeglichen Branchen und kann ganz einfach der jeweiligen Situation angepasst werden.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eDie Businessplan-Vorlage der Gründerplattform\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAls Unternehmer:in sollte man die Ressourcen der Gründerplattform nicht aus den Augen lassen. Dort lässt sich unter anderem eine Businessplan-Vorlage finden, die sich online ausfüllen lässt. \u003c/span\u003e\u003ca href=\"https://gruenderplattform.de/businessplan\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDas interaktive Businessplan-Tool\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e sorgt für eine einfache und geführte Herangehensweise an den Businessplan und die Formulierung deiner Geschäftsidee.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eDie Businessplan-Vorlage der IHK\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDie Industrie- und Handelskammer (IHK) stellt ebenfalls eine Businessplan-Vorlage zur Verfügung. Diese kannst du \u003c/span\u003e\u003ca href=\"https://www.ihk-muenchen.de/businessplan/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eauf der Website im Word-Format\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e herunterladen und anschließend auf deinem eigenen Rechner ausfüllen. Die wesentlichen Bausteine des Businessplans sind gegeben, können jedoch in Word nach Belieben angepasst werden.\u003c/span\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eBist du bereit, deine Idee zum Leben zu erwecken?\u003c/p\u003e\n\u003cp\u003eTeste Shopify kostenlos und verkaufe, wo du willst!\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003ch2 id=\"weshalb\"\u003e\u003cb\u003eWeshalb solltest du eine Businessplan-Vorlage verwenden?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEin Businessplan kann so informell oder formell sein, wie es deine Situation erfordert. Aber selbst wenn du ein Fan der schlanken Planung bist, hat die Erstellung eines Businessplans auf Basis einer Vorlage einige wesentliche Vorteile.\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eKeine Startschwierigkeiten:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Die Verwendung eines etablierten Rahmens und etablierter Richtlinien kann dir helfen, die schwierige Startphase beim Schreiben eines Businessplans mit Schwung zu meistern. Außerdem musst du nicht erst ein Grundgerüst neu entwickeln, was dir zusätzlich Zeit und Mühe spart.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eAnleitung, was in den einzelnen Abschnitten enthalten sein soll: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eFalls du noch nie eine BWL-Vorlesung besucht hast, wirst du wahrscheinlich auch noch nie eine SWOT-Analyse oder eine Bilanz erstellt haben. Vorlagen, die eine Anleitung zum Ausfüllen der einzelnen Abschnitte bieten (und das in einfacher Sprache), können dir die Navigation durch den manchmal abschreckenden Business-Slang erleichtern und helfen, einen vollständigen und effektiven Plan zu erstellen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eZuversicht, dass du jeden Abschnitt berücksichtigt hast: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn einigen Fällen musst du vielleicht nicht jeden Abschnitt einer Businessplan-Vorlage ausfüllen. Anhand der anfänglichen Struktur wirst du solche Abschnitte jedoch bewusst auslassen, anstatt deren Berücksichtigung schlicht und einfach zu vergessen.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cb\u003eLesetipp:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Hier verraten wir dir, wie \u003c/span\u003e\u003ca href=\"https://www.shopify.com/de/blog/selbststaendig-machen-ohne-eigenkapital\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eselbstständig machen ohne Eigenkapital\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e funktionieren kann.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"wie\"\u003e\u003cb\u003eWie sollte der Inhalt und der Aufbau eines Businessplans aussehen?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEine kostenlose Businessplan-Vorlage enthält meist die folgenden Abschnitte:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eZusammenfassung:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Eine einseitige Zusammenfassung deines gesamten Plans, die in der Regel nach Abschluss des Rests des Plans geschrieben wird.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eUnternehmensübersicht: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eEine Übersicht kann viele mögliche Unterabschnitte umfassen, von den grundlegenden Informationen (Art der Unternehmensstruktur) bis hin zu eher perspektivischen Aspekten (Vision und Leitbild deines Unternehmens).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eMarktanalyse: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlles von der Marktforschung über die geschätzte Größe deines Zielmarkts bis hin zu einer umfassenden Wettbewerbsanalyse.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eZielsicher im Weltmarkt verkaufen? In unserem Beitrag zum Thema \u003ca href=\"/blog/cross-border-e-commerce-definition-und-strategien-fur-den-verkauf-im-ausland\" target=\"_blank\"\u003eCross-Border E-Commerce\u003c/a\u003e erklären wir dir, wie es funktioniert. \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eProdukte und Dienstleistungen: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWas du verkaufst und die wichtigsten Funktionen deiner Produkte oder Dienstleistungen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eMarketingplan:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Wie du beabsichtigst, deine Zielkunden zu erreichen und wie du deine allgemeine Marketingstrategie gestaltest. Auch spezifische Details wie deine Preisstrategie sollten hier Erwähnung finden.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eLogistik und Betriebsplan: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlles, was passieren muss, um deine Produkte herzustellen bzw. zu beschaffen und sie in die Hände deiner Kund:innen zu bringen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eFinanzplan:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Ein weiterer wichtiger Aspekt ist ein Blick auf deine Finanzprognosen. Dieser Abschnitt enthält drei wesentliche Finanzberichte: eine Gewinn- und Verlustrechnung, eine Bilanz und eine Kapitalflussrechnung (Cashflow).\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn unserer Businessplan-Vorlage enthält jeder Abschnitt einen Überblick über die wichtigsten Informationen und Richtlinien für das Recherchieren und Schreiben jedes einzelnen davon.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cb\u003eLesetipp: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eLerne von deiner Konkurrenz! Wie du online eine Wettbewerbsanalyse durchführst, \u003c/span\u003e\u003ca href=\"https://www.shopify.com/de/blog/online-wettbewerber-analyse\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eliest du hier\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"so\"\u003e\u003cb\u003eSo erstellst du deinen Businessplan mit einer kostenlosen Vorlage\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEs gibt einige grundlegende strategische Richtlinien für die Inhalte, die über die in Businessplan-Vorlagen enthaltenen Hilfestellung hinausgehen. Sie können dir helfen, einen effektiven, vollständigen Plan zu schreiben und gleichzeitig die Arbeitsbelastung zu minimieren.\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eKenne dein Publikum: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eVielleicht möchtest du deinen Businessplan nur für dich selbst schreiben, um mehr Klarheit über deine Ideen und deine Branche als Ganzes zu bekommen. In diesem Fall wirst du wahrscheinlich nicht so viele Details einfließen lassen müssen, wie bei einem Businessplan, der sich an potenzielle Investor:innen oder Banken richtet. Wenn du dir vorab klar machst, wer deinen Businessplan lesen wird, wird dir das Festlegen eines entsprechenden Zeitbudgets leichter fallen.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDu willst wissen, wie deine Website performt? Nutze \u003ca href=\"/blog/e-commerce-analytics-was-es-ist-die-5-besten-tools\" target=\"_blank\"\u003eE-Commerce Analytics\u003c/a\u003e, um es herauszufinden\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eKenne deine Ziele: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWenn du die Ziele deines Businessplans verstehst, wirst du auch den Umfang besser bestimmen können. Möchtest du deinen Plan z. B. als Fahrplan für mehr Wachstum nutzen, kannst du mehr Zeit dafür einplanen, als es z. B. für die Analyse eines neuen Marktumfelds nötig wäre.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eGehe Schritt für Schritt vor: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eDas Schreiben eines 10- bis 15-seitigen Dokuments kann beängstigend sein. Versuche daher, einen Abschnitt nach dem anderen zu bearbeiten. Bevor du mit dem Schreiben beginnst, solltest du dir für jeden Abschnitt Notizen machen. So kannst du deine Gedanken strukturieren und den Schreibprozess effektiver gestalten.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSobald du die strategische Vorarbeit erledigt hast, ist es an der Zeit, an die Tat zu schreiten und deinen Plan zu schreiben. \u003c/span\u003e\u003c/p\u003e\n\u003ccenter\u003e\u003ccenter\u003e\u003c/center\u003e\u003c/center\u003e\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eBist du bereit, deine Idee zum Leben zu erwecken?\u003c/p\u003e\n\u003cp\u003eTeste Shopify kostenlos und verkaufe, wo du willst!\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e","excerpt":"Ein Businessplan kann dein Unternehmen in die richtige Richtung lenken und dir die Zusage von Geldgebern sichern. Wir verraten, wo du die besten kostenlosen Businessplan-Vorlagen findest.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955\" alt=\"\"\u003e\u003c/p\u003e\n\u003cp\u003eEin Businessplan kann dein Unternehmen in die richtige Richtung lenken und dir die Zusage von Geldgebern sichern. Wir verraten, wo du die besten kostenlosen Businessplan-Vorlagen findest.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Businessplan-Vorlage: Ein Grundgerüst zum Schreiben deines Businessplans","description":"Ein Businessplan kann dein Unternehmen in die richtige Richtung lenken und dir die Zusage von Geldgebern sichern. Wir verraten, wo du die besten kostenlosen Businessplan-Vorlagen findest."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/business-plan-examples\",\"en-GB\":\"https://www.shopify.com/uk/blog/business-plan-examples\",\"en-AU\":\"https://www.shopify.com/au/blog/business-plan-examples\",\"en-ID\":\"https://www.shopify.com/id/blog/business-plan-examples\",\"en-NZ\":\"https://www.shopify.com/nz/blog/business-plan-examples\",\"en-ZA\":\"https://www.shopify.com/za/blog/business-plan-examples\",\"en-NG\":\"https://www.shopify.com/ng/blog/business-plan-examples\",\"en-PH\":\"https://www.shopify.com/ph/blog/business-plan-examples\",\"en-SG\":\"https://www.shopify.com/sg/blog/business-plan-examples\",\"en-HK\":\"https://www.shopify.com/hk/blog/business-plan-examples\",\"en-IE\":\"https://www.shopify.com/ie/blog/business-plan-examples\",\"en-MY\":\"https://www.shopify.com/my/blog/business-plan-examples\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"6 Regeln für den richtigen Domainnamen\",\"url\":\"blog/domain-namen-auswahl\"},{\"title\":\"Gewerbe anmelden- Das musst du wissen, wenn du ein Unternehmen gründen willst\",\"url\":\"blog/gewerbe-anmelden\"},{\"title\":\"TikTok Shop- So verkaufst du deine Produkte über TikTok-Anzeigen\",\"url\":\"blog/tiktok-anzeigen\"},{\"title\":\"Schmuck Label gründen- So startest du dein eigenes Schmuck-Business\",\"url\":\"blog/schmuck-online\"},{\"title\":\"Warenwirtschaftssysteme- Die Liste mit ERP- und Warenwirtschaftssysteme im Vergleich\",\"url\":\"blog/erp-und-warenwirtschaftssysteme-vergleich\"},{\"title\":\"Elevator Pitch- 6 Beispiele \u0026 Vorlagen für deine Kurzpräsentation\",\"url\":\"blog/elevator-pitch\"},{\"title\":\"Shoppable Posts- Verkaufe ab sofort direkt auf Instagram!\",\"url\":\"blog/shoppable-posts-instagram\"},{\"title\":\"Die perfekte Pressemappe- Tipps, die du sofort umsetzen kannst\",\"url\":\"blog/pressemappe-erstellen\"},{\"title\":\"So punkten zwei erfolgreiche YouTube-Sternchen von CONSIDER COLOGNE mit dem eigenen Onlineshop\",\"url\":\"blog/consider-cologne\"},{\"title\":\"Ob Onlineshop mit integrierter Warenwirtschaft oder Nutzung in Deutschland- Die 7 meistgestellten Fragen zu Shopify\",\"url\":\"blog/fragen-zu-shopify-in-deutschland\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"E-Commerce Trends: 13 Top-Trends im Jahr 2024 und darüber hinaus\\n\",\"tags\":[\"Online-Marketing\"],\"handle\":\"aktuelle-online-trends-2019\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/aktuelle_trends_2020.jpg?v=1578066978\u0026width=1024\",\"imageAltText\":\"aktuelle trends 2020 im online handel\",\"modifiedAt\":\"2022-06-16\"},{\"title\":\"Dropshipping Anbieter: Tipps zur Suche \u0026 Auswahl (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"dropshipping-anbieter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-anbieter-hero.png?format=webp\u0026v=1689075336\u0026width=1024\",\"imageAltText\":\"Wir zeigen dir, wie du mit passenden Dropshipping-Anbietern zusammenarbeiten kannst.\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"Plattformen für deinen E-Commerce Shop: 10 Top-Anbieter im Vergleich\",\"tags\":[\"Entrepreneurship\"],\"handle\":\"e-commerce-plattformen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/beste-ecommerce-plattformen.jpg?v=1622458196\u0026width=1024\",\"imageAltText\":\"8 E-Commerce Plattformen im Vergleich\",\"modifiedAt\":\"2022-04-08\"},{\"title\":\"Geld verdienen von zu Hause: Top 10 Heimarbeit-Ideen in 2024\",\"tags\":[\"Onlineshop starten\"],\"handle\":\"geld-verdienen-von-zu-hause\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/geld-von-zuhause-verdienen-titel.jpg?v=1646735960\u0026width=1024\",\"imageAltText\":\"10 Ideen, zum Geld in Heimarbeit zu verdienen\",\"modifiedAt\":\"2023-05-09\"},{\"title\":\"Die 10 besten Dropshipping-Produkte + 8 Strategien (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"onlineshop-produkte-finden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-produkte-finden-shopify-1.png?format=webp\u0026v=1689934952\u0026width=1024\",\"imageAltText\":\"Auf einem Tisch liegen verschiedene Artikel wie ein T-Shirt, Kopfhörer und viele weitere. Wir zeigen dir im Beitrag, wie du Dropshipping Produkte finden kannst.\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Vermarktung deines Onlineshops: Mit diesen Tipps gelingt’s!\",\"tags\":[\"Conversions\"],\"handle\":\"onlineshop-verkaufen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/vermarktung-onlineshop-shopify-tipps.jpg?v=1657883131\u0026width=1024\",\"imageAltText\":\"onlineshop vermarkten\",\"modifiedAt\":\"2022-07-16\"},{\"title\":\"Print-on-Demand: Was es ist und Tipps für den Start\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/was-ist-print-on-demand_neu.jpg?v=1651484711\u0026width=1024\",\"imageAltText\":\"Auf dem Bild sieht man handgezeichnete Figuren, die eine Tasse und ein Basecap bemalen, was als Sinnbild für Print on demand zu verstehen ist, bei dem Artikel bedruckt werden, sobald sie bestellt sind.\",\"modifiedAt\":\"2023-07-25\"},{\"title\":\"Was ist Dropshipping und wie funktioniert es?\",\"tags\":[\"Dropshipping\"],\"handle\":\"was-ist-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/shopify_dropshipping_chapter_1.png?format=webp\u0026v=1611925125\u0026width=1024\",\"imageAltText\":\"Was ist Dropshipping?\",\"modifiedAt\":\"2023-12-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"//cdn.shopify.com/s/files/1/1789/7273/files/businessplan_vorlage.jpg?v=1581415955","imageAltText":"","modifiedAt":"2. Aug. 2023","modifiedAtRaw":"2023-08-02T00:00:00Z"},"metaDescription":"Ein Businessplan kann dein Unternehmen in die richtige Richtung lenken und dir die Zusage von Geldgebern sichern. Wir verraten, wo du die besten kostenlosen Businessplan-Vorlagen findest.","contentHtml":"\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDu möchtest dir das \u003c/span\u003e\u003ca href=\"/de/blog/businessplan\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSchreiben eines Businessplans\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e so einfach wie möglich machen? Dann solltest du dich an einer Businessplan-Vorlage orientieren.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDie Entwicklung eines Businessplans ist häufig Voraussetzung, um sich eine Finanzierung zu sichern. Allerdings finden viele Geschäftsinhaber:innen das Schreiben eines Businessplans auch ohne die Zusammenarbeit mit externen Geldgeber:innen wertvoll. In diesem Ratgeber erklären wir dir, weshalb der Erfolg deiner \u003c/span\u003e\u003ca href=\"/de/blog/geld-verdienen\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGeschäftsidee\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e von einem gut formulierten Businessplan profitieren kann und wie ein fertiger Businessplan aussehen sollte. Keine Sorge – wir versorgen dich ebenso mit Businessplan-Muster, sodass die Erstellung eines eigenen Unternehmenskonzepts ein Kinderspiel wird.\u003c/span\u003e\u003c/p\u003e\n\n\u003ch2 id=\"warum\"\u003e\u003cb\u003eWarum solltest du einen Businessplan für deine Geschäftsidee schreiben?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWenn man sich gerade für ein neues Projekt begeistert, kann es verlockend sein, es direkt umsetzen zu wollen. Wenn du dir aber vorab die Zeit nimmst, einen Businessplan zu schreiben und deine Gedanken auf Papier zu bringen, wirst du hinterher viele Vorteile haben:\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eBewertung deiner Geschäftsideen: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eEin guter Businessplan kann deine \u003c/span\u003e\u003ca href=\"/de/blog/geschaeftsidee\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnlineshop-Ideen\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e greifbarer machen und dir helfen, sie auf Umsetzbarkeit und Erfolgschancen zu prüfen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003ePräzisierung deiner Strategie, Ziele und Taktiken: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eDas Schreiben eines Businessplans kann dir die nächsten Schritte aufzeigen, um eine große, abstrakte Idee zu verwirklichen. Es kann dir auch helfen, deine Strategie einzugrenzen und klare Taktiken zu identifizieren.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eAbschätzung des notwendigen Arbeitsaufwandes: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eOhne einen konkreten Plan sind Budgetüberschreitungen und Verzögerungen nahezu sicher. Ein Businessplan kann dir helfen, den vollen Umfang der zu erledigenden Arbeiten zu erfassen und dementsprechend dein Budget (in puncto Zeit \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eund\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Geld) vorauszuplanen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eUnterstützung von Partner:innen und anderen Beteiligten: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWenn du vor allem in der Anfangsphase deines Unternehmens die Unterstützung potenzieller Mitarbeiter:innen und Teammitglieder benötigst, ist ein klar formulierter Businessplan ein überaus wertvolles Werkzeug. Er bietet eine detaillierte Betrachtung deiner Unternehmensziele und lässt deine Partner:innen selbst beurteilen, ob sie deine Vision teilen oder nicht.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eSicherung von Finanzmitteln: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eDie Sicherung der Finanzierung deines Business, sei es durch Investoren oder eine Bank, ist einer der häufigsten Gründe für die Erstellung eines Businessplans.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDu willst deine Produkte deinen Kund:innen über mehreren\u0026nbsp;\u003ca href=\"/blog/vertriebskanaele\" target=\"_blank\"\u003eVertriebskanälen\u003c/a\u003e anbieten? Wir zeigen dir, was du dabei beachten solltest.\u0026nbsp;\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003ch2 id=\"wo\"\u003e\u003cb\u003eWo kann man eine kostenlose Businessplan-Vorlage downloaden?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eViele Organisationen und Unternehmen bieten Businessplan-Muster an. Wir stellen dir hier die drei vielversprechendsten Businessplan-Muster vor, die besonders umfangreich sind und leicht angepasst werden können.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLesetipp:\u003c/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;Du fragst dich:\u0026nbsp;\u003c/span\u003e\u003ca href=\"/de/blog/wie-kann-man-eine-domain-registrieren\" title=\"Wie kann man eine Domain registrieren\" data-mce-fragment=\"1\" data-mce-href=\"https://company-de.myshopify.com/blog/wie-kann-man-eine-domain-registrieren\" target=\"_blank\"\u003eWie kann man eine Domain registrieren\u003c/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e? Wir erklären es dir in unserem Beitrag.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eDie Businessplan-Vorlage von Shopify\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAuf Shopify ist eine digitale Businessplan-Vorlage zu finden, die für Gründer sehr hilfreich sein kann. Über Google Docs kann das Dokument ganz einfach heruntergeladen oder angepasst werden. Diese richtet sich an Gründer:innen aus jeglichen Branchen und kann ganz einfach der jeweiligen Situation angepasst werden.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eDie Businessplan-Vorlage der Gründerplattform\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAls Unternehmer:in sollte man die Ressourcen der Gründerplattform nicht aus den Augen lassen. Dort lässt sich unter anderem eine Businessplan-Vorlage finden, die sich online ausfüllen lässt. \u003c/span\u003e\u003ca href=\"https://gruenderplattform.de/businessplan\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDas interaktive Businessplan-Tool\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e sorgt für eine einfache und geführte Herangehensweise an den Businessplan und die Formulierung deiner Geschäftsidee.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eDie Businessplan-Vorlage der IHK\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDie Industrie- und Handelskammer (IHK) stellt ebenfalls eine Businessplan-Vorlage zur Verfügung. Diese kannst du \u003c/span\u003e\u003ca href=\"https://www.ihk-muenchen.de/businessplan/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eauf der Website im Word-Format\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e herunterladen und anschließend auf deinem eigenen Rechner ausfüllen. Die wesentlichen Bausteine des Businessplans sind gegeben, können jedoch in Word nach Belieben angepasst werden.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003ch2 id=\"weshalb\"\u003e\u003cb\u003eWeshalb solltest du eine Businessplan-Vorlage verwenden?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEin Businessplan kann so informell oder formell sein, wie es deine Situation erfordert. Aber selbst wenn du ein Fan der schlanken Planung bist, hat die Erstellung eines Businessplans auf Basis einer Vorlage einige wesentliche Vorteile.\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eKeine Startschwierigkeiten:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Die Verwendung eines etablierten Rahmens und etablierter Richtlinien kann dir helfen, die schwierige Startphase beim Schreiben eines Businessplans mit Schwung zu meistern. Außerdem musst du nicht erst ein Grundgerüst neu entwickeln, was dir zusätzlich Zeit und Mühe spart.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eAnleitung, was in den einzelnen Abschnitten enthalten sein soll: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eFalls du noch nie eine BWL-Vorlesung besucht hast, wirst du wahrscheinlich auch noch nie eine SWOT-Analyse oder eine Bilanz erstellt haben. Vorlagen, die eine Anleitung zum Ausfüllen der einzelnen Abschnitte bieten (und das in einfacher Sprache), können dir die Navigation durch den manchmal abschreckenden Business-Slang erleichtern und helfen, einen vollständigen und effektiven Plan zu erstellen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eZuversicht, dass du jeden Abschnitt berücksichtigt hast: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn einigen Fällen musst du vielleicht nicht jeden Abschnitt einer Businessplan-Vorlage ausfüllen. Anhand der anfänglichen Struktur wirst du solche Abschnitte jedoch bewusst auslassen, anstatt deren Berücksichtigung schlicht und einfach zu vergessen.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cb\u003eLesetipp:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Hier verraten wir dir, wie \u003c/span\u003e\u003ca href=\"/de/blog/selbststaendig-machen-ohne-eigenkapital\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eselbstständig machen ohne Eigenkapital\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e funktionieren kann.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"wie\"\u003e\u003cb\u003eWie sollte der Inhalt und der Aufbau eines Businessplans aussehen?\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEine kostenlose Businessplan-Vorlage enthält meist die folgenden Abschnitte:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eZusammenfassung:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Eine einseitige Zusammenfassung deines gesamten Plans, die in der Regel nach Abschluss des Rests des Plans geschrieben wird.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eUnternehmensübersicht: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eEine Übersicht kann viele mögliche Unterabschnitte umfassen, von den grundlegenden Informationen (Art der Unternehmensstruktur) bis hin zu eher perspektivischen Aspekten (Vision und Leitbild deines Unternehmens).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eMarktanalyse: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlles von der Marktforschung über die geschätzte Größe deines Zielmarkts bis hin zu einer umfassenden Wettbewerbsanalyse.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eZielsicher im Weltmarkt verkaufen? In unserem Beitrag zum Thema \u003ca href=\"/blog/cross-border-e-commerce-definition-und-strategien-fur-den-verkauf-im-ausland\" target=\"_blank\"\u003eCross-Border E-Commerce\u003c/a\u003e erklären wir dir, wie es funktioniert.\u0026nbsp;\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eProdukte und Dienstleistungen: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWas du verkaufst und die wichtigsten Funktionen deiner Produkte oder Dienstleistungen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eMarketingplan:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Wie du beabsichtigst, deine Zielkunden zu erreichen und wie du deine allgemeine Marketingstrategie gestaltest. Auch spezifische Details wie deine Preisstrategie sollten hier Erwähnung finden.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eLogistik und Betriebsplan: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlles, was passieren muss, um deine Produkte herzustellen bzw. zu beschaffen und sie in die Hände deiner Kund:innen zu bringen.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eFinanzplan:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Ein weiterer wichtiger Aspekt ist ein Blick auf deine Finanzprognosen. Dieser Abschnitt enthält drei wesentliche Finanzberichte: eine Gewinn- und Verlustrechnung, eine Bilanz und eine Kapitalflussrechnung (Cashflow).\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn unserer Businessplan-Vorlage enthält jeder Abschnitt einen Überblick über die wichtigsten Informationen und Richtlinien für das Recherchieren und Schreiben jedes einzelnen davon.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cb\u003eLesetipp: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eLerne von deiner Konkurrenz! Wie du online eine Wettbewerbsanalyse durchführst, \u003c/span\u003e\u003ca href=\"/de/blog/online-wettbewerber-analyse\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eliest du hier\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"so\"\u003e\u003cb\u003eSo erstellst du deinen Businessplan mit einer kostenlosen Vorlage\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEs gibt einige grundlegende strategische Richtlinien für die Inhalte, die über die in Businessplan-Vorlagen enthaltenen Hilfestellung hinausgehen. Sie können dir helfen, einen effektiven, vollständigen Plan zu schreiben und gleichzeitig die Arbeitsbelastung zu minimieren.\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eKenne dein Publikum: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eVielleicht möchtest du deinen Businessplan nur für dich selbst schreiben, um mehr Klarheit über deine Ideen und deine Branche als Ganzes zu bekommen. In diesem Fall wirst du wahrscheinlich nicht so viele Details einfließen lassen müssen, wie bei einem Businessplan, der sich an potenzielle Investor:innen oder Banken richtet. Wenn du dir vorab klar machst, wer deinen Businessplan lesen wird, wird dir das Festlegen eines entsprechenden Zeitbudgets leichter fallen.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDu willst wissen, wie deine Website performt? Nutze \u003ca href=\"/blog/e-commerce-analytics-was-es-ist-die-5-besten-tools\" target=\"_blank\"\u003eE-Commerce Analytics\u003c/a\u003e, um es herauszufinden\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eKenne deine Ziele: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eWenn du die Ziele deines Businessplans verstehst, wirst du auch den Umfang besser bestimmen können. Möchtest du deinen Plan z. B. als Fahrplan für mehr Wachstum nutzen, kannst du mehr Zeit dafür einplanen, als es z. B. für die Analyse eines neuen Marktumfelds nötig wäre.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eGehe Schritt für Schritt vor: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eDas Schreiben eines 10- bis 15-seitigen Dokuments kann beängstigend sein. Versuche daher, einen Abschnitt nach dem anderen zu bearbeiten. Bevor du mit dem Schreiben beginnst, solltest du dir für jeden Abschnitt Notizen machen. So kannst du deine Gedanken strukturieren und den Schreibprozess effektiver gestalten.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSobald du die strategische Vorarbeit erledigt hast, ist es an der Zeit, an die Tat zu schreiten und deinen Plan zu schreiben.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003ccenter\u003e\u003ccenter\u003e\u003c/center\u003e\u003c/center\u003e\n\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eWeiterlesen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/domain-namen-auswahl\"\u003e6 Regeln für den richtigen Domainnamen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/gewerbe-anmelden\"\u003eGewerbe anmelden- Das musst du wissen, wenn du ein Unternehmen gründen willst\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/tiktok-anzeigen\"\u003eTikTok Shop- So verkaufst du deine Produkte über TikTok-Anzeigen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/schmuck-online\"\u003eSchmuck Label gründen- So startest du dein eigenes Schmuck-Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/erp-und-warenwirtschaftssysteme-vergleich\"\u003eWarenwirtschaftssysteme- Die Liste mit ERP- und Warenwirtschaftssysteme im Vergleich\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/elevator-pitch\"\u003eElevator Pitch- 6 Beispiele \u0026amp; Vorlagen für deine Kurzpräsentation\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/shoppable-posts-instagram\"\u003eShoppable Posts- Verkaufe ab sofort direkt auf Instagram!\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/pressemappe-erstellen\"\u003eDie perfekte Pressemappe- Tipps, die du sofort umsetzen kannst\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/consider-cologne\"\u003eSo punkten zwei erfolgreiche YouTube-Sternchen von CONSIDER COLOGNE mit dem eigenen Onlineshop\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/fragen-zu-shopify-in-deutschland\"\u003eOb Onlineshop mit integrierter Warenwirtschaft oder Nutzung in Deutschland- Die 7 meistgestellten Fragen zu Shopify\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#warum","text":"Warum solltest du einen Businessplan für deine Geschäftsidee schreiben?"},{"href":"#wo","text":"Wo kann man eine kostenlose Businessplan-Vorlage herunterladen?"},{"href":"#weshalb","text":"Weshalb solltest du eine Businessplan-Vorlage verwenden?"},{"href":"#wie","text":"Wie sollte der Inhalt und der Aufbau deines Businessplans aussehen?"},{"href":"#so","text":"So erstellst du einen Businessplan mit einer kostenlosen Vorlage"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache 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Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! 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In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. 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In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. 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This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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