<?xml version="1.0"?> <rss version="2.0"> <channel> <title><![CDATA[Ahrefs SEO Digest and News]]></title> <link>http://ahrefs.com</link> <description><![CDATA[Overview of the latest news from the world of SEO and from Ahrefs]]></description> <language>en-US</language> <lastBuildDate>Thu, 15 Aug 2013 00:29:00 GMT</lastBuildDate> <docs>http://www.rssboard.org/rss-specification</docs> <generator>Ahrefs.com</generator> <copyright>Copyright 2011-2013 Ahrefs.com</copyright> <category domain="http://ahrefs.com/faqs.php">SEO Digest</category> <managingEditor>support@ahrefs.com</managingEditor> <webMaster>support@ahrefs.com</webMaster> <item> <title><![CDATA[Five Trends For Navigating The Modern Search Marketing Landscape]]></title> <link>http://www.searchenginejournal.com/five-trends-for-navigating-the-modern-search-marketing-landscape/65936/</link> <description><![CDATA[In this post the author draws our attention to five trends that will help you better understand and achieve success in the changing search marketing landscape: search is not just for online retailers, it’s for everyone; search means more than Google; local and mobile search will explode; integrated paid search and SEO programs boost overall search performance; getting search right means getting social right. ]]></description> <pubDate>Thu, 15 Aug 2013 00:29:00 GMT</pubDate> <guid>article_1687</guid> </item> <item> <title><![CDATA[The Anatomy of a Great Guest Post]]></title> <link>http://www.distilled.net/blog/seo/link-building-seo/the-anatomy-of-a-great-guest-post/</link> <description><![CDATA[What is the key to a great guest post? According to the author of this article, it should be indistinguishable from a regular post! Check out her visual guide to a great guest post and some tips on how to write one: use your real name, link to credible resources, link to the blog, stop with exact match, write for the reader, include yourself, stop with the bio links. ]]></description> <pubDate>Thu, 15 Aug 2013 19:15:00 GMT</pubDate> <guid>article_1685</guid> </item> <item> <title><![CDATA[How Small Businesses Can Earn Links [DATAGRAPHICS]]]></title> <link>http://www.verticalmeasures.com/link-building/how-small-businesses-can-earn-links-datagraphics/</link> <description><![CDATA[The author of this post rightly notes that natural and powerful links earned online are especially vital for small businesses. He shares the special series of datagraphics that will help you find out different ways to build organic links through offline and online networking. ]]></description> <pubDate>Thu, 15 Aug 2013 00:29:00 GMT</pubDate> <guid>article_1686</guid> </item> <item> <title><![CDATA[Why Your SEO Strategy Fails To Deliver? Top 6 Reasons!]]></title> <link>http://dailyseotip.com/why-your-seo-strategy-fails-to-deliver-top-6-reasons/3599/</link> <description><![CDATA[According to the author of the article, these are the top six reasons why your SEO strategy can fail: no long term vision, lack of proper strategy, improper alignment, using competitors SEO plan, wrong expectations, forgetting the clients. Make sure you avoid those mistakes. ]]></description> <pubDate>Thu, 15 Aug 2013 00:34:00 GMT</pubDate> <guid>article_1688</guid> </item> <item> <title><![CDATA[Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…]]></title> <link>http://searchengineland.com/google-links-webmaster-tools-169791</link> <description><![CDATA[Still not sure if using Google Webmaster Tools “Links to Your Site” section would be enough to discover the bad links pointing to your site and submit a reconsideration request? Confused by getting mixed messaged from Google representatives? In this post Barry Schwartz reports that, according to Matt Cutts, they prefer to assess reconsideration requests on basis of links within Webmaster Tools, but also don't neglect good example links from other sources. ]]></description> <pubDate>Thu, 15 Aug 2013 19:00:00 GMT</pubDate> <guid>article_1684</guid> </item> <item> <title><![CDATA[Newsjacking: Real-Time Linkbaiting]]></title> <link>http://tripleseo.com/newsjacking-linkbaiting/</link> <description><![CDATA[Eager to generate the high quality links that Google loves? And how! In this article Chris Dyson claims, in that case you shouldn't overlook newsjacking opportunities. Learn some tips on how to newsjack properly (not without caution!) and get inspired by some great newsjacking examples. ]]></description> <pubDate>Thu, 15 Aug 2013 00:36:00 GMT</pubDate> <guid>article_1689</guid> </item> <item> <title><![CDATA[How to avoid Google's misunderstanding of unpaid links?]]></title> <link>http://www.webmasterworld.com/google/4601642.htm</link> <description><![CDATA[This WebmasterWorld forum thread has a member wondering how Google might differentiate between keyword-rich paid links (one deserves to be penalized for) and unpaid outbound dofollow links (one occasionally uses helping out a friend). Most webmasters participating in this discussion agree that not worry about it, he can nofollow such links. Besides, it is the linking profile (not individual links) that would cause Google to penalize/negatively affect links. ]]></description> <pubDate>Wed, 14 Aug 2013 00:13:00 GMT</pubDate> <guid>article_1682</guid> </item> <item> <title><![CDATA[3 Ways to Find Great Link Building Opportunities in Boring Industries]]></title> <link>http://searchenginewatch.com/article/2288683/3-Ways-to-Find-Great-Link-Building-Opportunities-in-Boring-Industries</link> <description><![CDATA[In this post Ken McGaffin rightly notes that a creative link builder can exploit opportunities for great coverage and editorial links in any industry, no matter how boring it might seem. How? Here are some tips: do a Google news search and see what comes up, look for disruptive companies in your industry and learn from them, piggyback on breaking news stories. ]]></description> <pubDate>Wed, 14 Aug 2013 18:44:00 GMT</pubDate> <guid>article_1681</guid> </item> <item> <title><![CDATA[How and When to Use 301 Redirects vs. Canonical]]></title> <link>http://searchenginewatch.com/article/2288690/How-and-When-to-Use-301-Redirects-vs.-Canonical</link> <description><![CDATA[Need to manage the redirection of a single page on your website and considering your options? I bet, you are also eager to avoid duplicate content issues, sustain your rankings, and improve user experience. The author of this post provides detailed guidance on how and when you can implement the 301 redirect and the rel="canonical" attribute, describing common problems with using both methods. ]]></description> <pubDate>Wed, 14 Aug 2013 00:15:00 GMT</pubDate> <guid>article_1683</guid> </item> <item> <title><![CDATA[Webmasters Fear Linking Out After Google's Warnings]]></title> <link>http://www.seroundtable.com/link-fear-17222.html</link> <description><![CDATA[According to Barry Schwartz, with all Google's warnings and constantly changing the rules, more and more publishers and webmasters now fear of linking to external sources. He draws our attention to a WebmasterWorld thread with its members discussing how one can safely link out to good sites these days. Is nofollowing everything and not using keyword rich anchor text when linking a way to go? ]]></description> <pubDate>Wed, 14 Aug 2013 18:43:00 GMT</pubDate> <guid>article_1680</guid> </item> <item> <title><![CDATA[6 Content Marketing Myths Debunked]]></title> <link>http://www.searchenginejournal.com/6-content-marketing-myths-debunked/65859</link> <description><![CDATA[Content marketing has been a buzzword this year. But don't blindly believe everything you hear. The author of the post dispels these 6 common content marketing myths: long-form content doesn’t work on the web, the more content - the better, a high bounce rate means you’re failing, it’s all about the blog, every piece of content has to be remarkable, content marketing is about generating leads. ]]></description> <pubDate>Tue, 13 Aug 2013 00:20:00 GMT</pubDate> <guid>article_1679</guid> </item> <item> <title><![CDATA[Understanding Google’s Latest Assault On Unnatural Links]]></title> <link>http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156</link> <description><![CDATA[In this article Eric Ward analyses the recent changes Google has made to their Link Schemes/Unnatural Links documentation, intending to define which tactics are still and which are no longer acceptable. Discover the author's tactical responses regarding links to manipulate PageRank, buying or selling links, link exchanges, article marketing & guest posting, automated linking. ]]></description> <pubDate>Tue, 13 Aug 2013 23:07:00 GMT</pubDate> <guid>article_1678</guid> </item> <item> <title><![CDATA[Google Wants To See You Really Mean It With Reconsideration Request]]></title> <link>http://www.seroundtable.com/google-reconsideration-request-work-17216.html</link> <description><![CDATA[In this post Barry Schwartz draws our attention to a WebmasterWorld forum thread with its members discussing what Google expects to see from a reconsideration request for link issues. Learn what webmasters should do to earn Google's "link trust," judging by one of the videos from a new set released by Google. Reminder: the option to submit a reconsideration request (called "request review") is now a part of the new manual actions viewer within Webmaster Tools. ]]></description> <pubDate>Tue, 13 Aug 2013 19:37:00 GMT</pubDate> <guid>article_1677</guid> </item> <item> <title><![CDATA[Should you fix partial manual action penalties?]]></title> <link>http://www.branded3.com/blogs/should-you-fix-partial-manual-action-penalties/</link> <description><![CDATA[In this article the author weighs the options you have when informed by Google about a partial manual action against your site. He concludes that technically you could just ignore such a penalty, but if you are not 100% sure that the rest of your link profile is clean, you'd better take action to attempt a recovery. ]]></description> <pubDate>Mon, 12 Aug 2013 00:30:00 GMT</pubDate> <guid>article_1675</guid> </item> <item> <title><![CDATA[Small Business SEO Tactics: Risk vs. Security]]></title> <link>http://searchenginewatch.com/article/2288115/Small-Business-SEO-Tactics-Risk-vs.-Security</link> <description><![CDATA[The author of this article makes a good point saying that modern SEO in its "flight to quality" doesn't really differ much from old SEO, just with a greater emphasis on quality. To be safe and successful these days, small businesses shouldn't fundamentally change their tactics: it's enough to stay away from excessive, large-scale and low-quality ones. ]]></description> <pubDate>Mon, 12 Aug 2013 00:30:00 GMT</pubDate> <guid>article_1676</guid> </item> <item> <title><![CDATA[The Verdict on 10 Common Link Building Tactics (2013)]]></title> <link>http://skyrocketseo.com/the-verdict/</link> <description><![CDATA[In this post James Agate evaluates some of the most talked about link building techniques and analyzes how they might be able to help your campaigns. It turns out that: guest blogging/blogging, infographics, citation building, social bookmarking, tiered/broken link building, linkbaiting & content outreach are still valuable, if implemented wisely and with care, while paid links and links from web directories should better be avoided. ]]></description> <pubDate>Mon, 12 Aug 2013 18:38:00 GMT</pubDate> <guid>article_1673</guid> </item> <item> <title><![CDATA[Google: You Should Probably Include Nofollow On Widgets, Infographics]]></title> <link>http://www.webpronews.com/google-you-should-probably-include-nofollow-on-widgets-infographics-2013-08</link> <description><![CDATA[According to Chris Crum, in his latest Webmaster Help video Google's Matt Cutts strongly recommends webmasters putting out widgets or infographics to place a nofollow on the links in the embed code (especially in case with widgets). ]]></description> <pubDate>Mon, 12 Aug 2013 21:32:00 GMT</pubDate> <guid>article_1674</guid> </item> <item> <title><![CDATA[What Does Google's Link Schemes Update Mean for Guest Posting?]]></title> <link>http://searchenginewatch.com/article/2287905/What-Does-Googles-Link-Schemes-Update-Mean-for-Guest-Posting</link> <description><![CDATA[The author of this article offers "a calm examination of the Google's new link schemes guidelines page" and concludes that there is no need to go crazy about this update: Google hasn't really told us anything new, just reminded us how we should do guest posting the right way, producing something that has inherent value. ]]></description> <pubDate>Fri, 09 Aug 2013 20:19:00 GMT</pubDate> <guid>article_1669</guid> </item> <item> <title><![CDATA[12 Ways to Optimize Press Releases & Avoid Google Penalties]]></title> <link>http://searchenginewatch.com/article/2287902/12-Ways-to-Optimize-Press-Releases-Avoid-Google-Penalties</link> <description><![CDATA[It's no news that Google called links in press releases "unnatural" and is mandating nofollowing them. But should you refuse practising this strategy altogether? According to the author of this post, not necessarily. Discover what you still can do with digital press releases and what you shouldn't do, if eager to avoid Google penalties. ]]></description> <pubDate>Fri, 09 Aug 2013 20:20:00 GMT</pubDate> <guid>article_1670</guid> </item> <item> <title><![CDATA[7 Types of Backlinks Google Doesn’t Like]]></title> <link>http://socialmediatoday.com/amanda-disilvestro/1653446/7-types-backlinks-google-doesn-t</link> <description><![CDATA[Eager to improve your link portfolio? Make sure you don't use one of these types of links. According to the author of the post, these are 7 types of backlinks Google wants you to avoid: paid links, unnatural link exchanges, automated links, advertorials, optimized anchor text, footer links, spammy comment links. ]]></description> <pubDate>Fri, 09 Aug 2013 00:19:00 GMT</pubDate> <guid>article_1672</guid> </item> </channel> </rss>