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justify-content: space-between; margin:0 auto; padding:10px 5%;"> <ul class="_41qb _41qc"> <li class="_41qd"><a class="_8xd- _9ao6 _8zgc" href="https://developers-facebook-com.translate.goog/success-stories/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" style="" data-ms="{"creative":"link","creative_detail":"SuccessStory_breadcrumb_\/success-stories\/_SuccessStoriesBreadcrumb&device_type=desktop","create_type":"SuccessStory_breadcrumb_\/success-stories\/_SuccessStoriesBreadcrumb","create_type_detail":""}">成功案例</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-sin6-4.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFEKnE2&_nc_zt=14&_nc_ht=scontent-sin6-4.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYDwLjAX009r_iH5fH6borImpSDFE7kD5ly0m0Yo4i8kGQ&oe=675CBD82" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"></li> <li class="_41qd"><a class="_8xd- _9ao6 _8zgc" href="https://developers-facebook-com.translate.goog/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" style="" data-ms="{"creative":"link","creative_detail":"SuccessStoryWhatsAppPlatform_breadcrumb_\/developers_whatsapp_business_platform\/_WhatsAppPlatformBreadcrumb&device_type=desktop","create_type":"SuccessStoryWhatsAppPlatform_breadcrumb_\/developers_whatsapp_business_platform\/_WhatsAppPlatformBreadcrumb","create_type_detail":""}">WhatsApp Business 平台</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-sin6-4.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFEKnE2&_nc_zt=14&_nc_ht=scontent-sin6-4.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYDwLjAX009r_iH5fH6borImpSDFE7kD5ly0m0Yo4i8kGQ&oe=675CBD82" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"></li> <li class="_41qd">Housing Development Finance Corporation（HDFC）</li> </ul> </div> <div class="_8xgl _8-4_"> <div class="_8-4z"> <div> <div id="u_0_0_kj"></div> <div id="developerRefreshHomepageHero"></div> </div> </div> <div class="_8-4w _8xh1" style="background-color: #C3E1C8"> <div class="_8-4v" id="u_0_1_DI"> <div class="_8xgm"> <div class="_8xgv"> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <div class="_6uo3 _370e _66vu _8ptk"> <div class="_4v89 _6u3s" style=""> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;">WHATSAPP BUSINESS 平台</h3> <div style="height:15px" class="" id="u_0_2_HP"></div> <h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;">Housing Development Finance Corporation</h1> <p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6">制定更快速、簡單而且方便的方式，協助顧客確認自己的房屋貸款申請資格</p><a href="https://developers-facebook-com.translate.goog/products/whatsapp/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"SuccessStory-HDFC_Hero_\/products\/whatsapp\/_StartBuildingCTA&device_type=desktop","create_type":"SuccessStory-HDFC_Hero_\/products\/whatsapp\/_StartBuildingCTA","create_type_detail":""}"> <div class="_8xnq"> <div class="_8xnp"> <svg width="38px" height="38px" viewbox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"> <g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#003F2E"> <g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"> <g id="Button/Large" transform="translate(105.000000, 311.000000)"> <g id="Icon/Button-arrow"> <g id="arrow-group-right-link"> <circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle> <g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"> <polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline> <path d="M0,5 L13,5" id="Path-3"></path> </g> </g> </g> </g> </g> </g> </g> </svg> </div> <div class="_8xnr"> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#003F2E;"> 開始構建 </div> </div> </div></a> <div style="height:15px" class="" id="u_0_3_+r"></div> </div> </div> </div> </div> </div> <div class="_8xgn"> <img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh5 _8xgt _8xgo _8xh3 _8xgq _8xh5 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-sin6-1.xx.fbcdn.net/v/t39.2365-6/339741911_166563879247094_4844471874572316528_n.png?_nc_cat\3d 111\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d 5GLyts4F_M0Q7kNvgF6u_eL\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-sin6-1.xx\26 _nc_gid\3d Ah_k5PtGdQY9a5DOeDbd1qZ\26 oh\3d 00_AYBdJqErKqY52oveWEAqYE0BN6ln59f5rGcZZb3v2KQK3w\26 oe\3d 675CB378');"> <div></div> </div> </div> </div> </div> <div style="height:80px" class="" id="u_0_4_0X"></div> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <div class="_6uo3 _370e _66vu _8ptk"> <div class="_4v84 _6u3s" style=""> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.facebook.com/HDFCHomeLoanExperts" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-sin6-2.xx.fbcdn.net/v/t39.2365-6/339092171_906524247134058_6271709240121893012_n.png?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=8uVH3SCZFugQ7kNvgFa3eet&_nc_zt=14&_nc_ht=scontent-sin6-2.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYB4l025CBqLF-5QeMPBkVRuoRcdv8piPWK9rNgDPcNAXQ&oe=675CAF17" alt="" style="margin: auto;width: 200px;"></a> <div style="height:20px" class="" id="u_0_5_HE"></div> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">HDFC 房屋貸款</h3> <p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">品牌</p> </div> <div class="_4v7t _6u4h" style=""> <div style="height:20px" class="" id="u_0_6_Z1"></div> </div> <div class="_4v84 _6u3s" style=""> <a href="https://developers-facebook-com.translate.goog/success-stories/HDFC-whatsapp/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto#" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" role="button"><img class="_6voz _7f2d img" src="https://scontent-sin11-2.xx.fbcdn.net/v/t39.2365-6/344564852_886580315772440_6517369048110791086_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=L9mpcM6ol5QQ7kNvgGommRk&_nc_zt=14&_nc_ht=scontent-sin11-2.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYBXzzUnqDi9byV84QpzwpJX6L0qCoC8y7C4zWODESPqZw&oe=675CA1F5" alt="" style="margin: auto;width: 200px;"></a> <div style="height:20px" class="" id="u_0_7_aX"></div> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Netcore</h3> <p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 商業解決方案供應商</p> </div> <div class="_4v7t _6u4h" style=""> <div style="height:20px" class="" id="u_0_8_pn"></div> </div> <div class="_4v84 _6u3s" style=""> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.facebook.com/cognoai/" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-sin6-4.xx.fbcdn.net/v/t39.2365-6/339056444_739802087762015_1269788087828333967_n.png?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=gcOHa8WeNW4Q7kNvgHlnKz1&_nc_zt=14&_nc_ht=scontent-sin6-4.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYDDzOLb_Zpo5ExI9r5zswXRPNCAnMhUT3KaZv7p1T33tQ&oe=675CB483" alt="" style="margin: auto;width: 200px;"></a> <div style="height:20px" class="" id="u_0_9_bY"></div> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Cogno AI</h3> <p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">人工智能平台</p> </div> <div class="_4v7t _6u4h" style=""></div> <div style="height:0px" class="" id="u_0_a_gc"></div> <div class="_4v89 _6u4h" style=""> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_b_kr">成功案例</h3> <div style="height:10px" class="" id="u_0_c_f0"></div> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Housing Development Finance Corporation（HDFC）是印度首屈一指的房屋金融服務供應商，在 WhatsApp Business 平台上開發業內首創的「即時提案」選項，讓顧客可以透過引導式對話流程，安全快速地確認自己的房屋貸款申請資格，並根據所提供的資訊獲取有條件房屋貸款要約信。</p> </div> </div> <div style="height:40px" class="" id="u_0_d_CY"></div> </div> </div> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#006B4E;"> <div style="height:85px" class="" id="u_0_e_4R"></div> <div class="_6uo3 _370e _370j _8ptk"> <div class="_4v82 _6u4h" style=""> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;"> 25% </div> <p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">透過 WhatsApp 互動來完成即時提案程序的顧客百分比</p> </div> <div class="_4v7t _6u4h" style=""> <div style="height:0px" class="" id="u_0_f_9f"></div> </div> <div class="_4v82 _6u4h" style=""> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;"> 2 倍 </div> <p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">使用 WhatsApp 即時提案功能的顧客完成貸款申請的數量高出幅度</p> </div> <div class="_4v7t _6u4h" style=""> <div style="height:0px" class="" id="u_0_g_uc"></div> </div> <div class="_4v82 _6u4h" style=""> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;"> 13,000 </div> <p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 在少於一年內所開發的優質潛在顧客數量</p> </div> <div class="_4v7t _6u4h" style=""> <div style="height:0px" class="" id="u_0_h_8w"></div> </div> <div class="_4v82 _6u4h" style=""> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;"> 85,000+ </div> <p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">每個月透過 WhatsApp 展開的不重複用戶互動次數</p> </div> </div> <div style="height:45px" class="" id="u_0_i_hx"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span> <div style="height:65px" class="" id="u_0_j_DV"></div> </div> </div> <div style="height:80px" class="" id="u_0_k_MX"></div> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"> <div class="_6uo3 _370e _370j _8ptk"> <div class="_4v8d _6u4h" style=""> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_l_ze">品牌故事</h3> <div style="height:10px" class="" id="u_0_m_ME"></div> <h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_n_p6">實現置業夢</h2> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Housing Development Finance Corporation（HDFC）是印度其中一間領先業界的房屋金融公司，提供一系列貸款產品，包括房屋貸款、土地貸款和農村住屋貸款。</p> </div> <div class="_4v7t _6u4h" style=""></div> <div class="_4v89 _6u4h" style=""> <img class="_6voz _7f2d img" src="https://scontent-sin6-4.xx.fbcdn.net/v/t39.2365-6/338302457_723080556278563_2854508965669132130_n.png?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=k-6KTHtZvXkQ7kNvgFWTowk&_nc_zt=14&_nc_ht=scontent-sin6-4.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYCCWnGcwXwhPaY4TBQIqG9mgkY_7EhhyyeQpk35ORdXSQ&oe=675CB1EE" alt="" style=" margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"> </div> </div> </div> </div> <div style="height:80px" class="" id="u_0_o_GQ"></div> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#EBF2E6;"> <div style="height:75px" class="" id="u_0_p_34"></div> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"> <div class="_6uo3 _370e _66vu _8ptk"> <div class="_4vcc _6u4h" style=""> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;" id="u_0_q_gb">品牌目標</h3> <div style="height:10px" class="" id="u_0_r_K+"></div> <h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;line-height:1.2;letter-spacing:1.5px;" id="u_0_s_TM">給予符合資格的顧客信心</h2> <p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">HDFC 希望鼓勵更多符合資格的顧客申請房屋貸款。該公司需要使用更簡單、快速而且高效的方式，透過引導式對話流程確認顧客的房屋貸款申請資格，同時協助他們逐步完成正式申請程序。</p> <div style="height:60px" class="" id="u_0_t_p/"></div> </div> </div> </div> </div> <div style="height:75px" class="" id="u_0_u_Af"></div> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <div class="_6uo3 _370e _70o9 _66vu _370k"> <div class="_4v8d _6u4h" style=""> <div style="height:0px" class="" id="u_0_v_JU"></div> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_w_HP">品牌營銷策略</h3> <div style="height:10px" class="" id="u_0_x_wU"></div> <h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_y_hM">瞬間提供即時提案</h2> <div style="height:15px" class="" id="u_0_z_Gd"></div> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">40 多年來，Housing Development Finance Corporation（HDFC）一直幫助印度居民獲得貸款購置夢想家園。HDFC 是印度首批推出網上房屋貸款申請平台的房屋金融公司之一，這類平台使申請程序變得更輕鬆方便。</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">這間公司想建立一個更快速及精簡的程序，從而鼓勵符合資格的顧客順利完成貸款申請。</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HDFC 決心構建完善的全渠道服務方式，並確認很多顧客都喜歡使用 WhatsApp。HDFC 與頂尖的大型企業專用對話式人工智能平台 Cogno AI 合作，採用 WhatsApp Business 平台來開發對話助理，支援顧客快速確認自己的房屋貸款申請資格。</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">顧客透過 WhatsApp 聯絡 HDFC 時，首先會看到載有多個選項的選單，其中包括「即時提案」功能，讓顧客可以輕鬆確認自己的貸款申請資格。此功能是由 WhatsApp 商業解決方案供應商 Netcore Cloud 和人工智能平台 Cogno AI 建立，以精密方式把 WhatsApp 與信貸資料庫、名單型廣告 API、計數機、自訂 PDF 建立工具和網上客戶服務人員及其他功能整合起來。</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HDFC 借助技術不斷尋求提升其服務供應功能，方便顧客申請房屋貸款來購置自己心儀的物業，並在 WhatsApp 加入「即時提案」選項。HDFC 曾嘗試在其受眾熟悉和常用的環境中整合自家服務，為顧客創造獨特的數碼體驗。</p> </div> <div class="_4v7t _6u4h" style=""></div> <div class="_4v89 _6u4h" style=""> <img class="_6voz _7f2d img" src="https://scontent-sin6-4.xx.fbcdn.net/v/t39.2365-6/338935159_245707747834448_9075967901316068839_n.png?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=G0buPY1tdXsQ7kNvgGl-S6z&_nc_zt=14&_nc_ht=scontent-sin6-4.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYDI4kmXuJwuYSSDeStVr2fucD2W0ynVRs_VN-S5x-UuhA&oe=675CAAF9" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"> <div style="height:10px" class="" id="u_0_10_Mg"></div> <p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">HDFC 只需不到 2 分鐘便可為符合資格的顧客產生房屋貸款即時提案</p> </div> <div class="_4v7t _6u4h" style=""></div> </div> <div style="height:15px" class="" id="u_0_11_Q1"></div> <div class="_ace7"> <div class="_6uo3 _370e _66vu _370k"> <div class="_4v7t _6u4h" style=""></div> <div class="_4v89 _6u4h" style=""> <img class="_6voz _7f2d img" src="https://scontent-sin2-1.xx.fbcdn.net/v/t39.2365-6/339135199_1223226158311251_7433101243727640875_n.png?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=4EHV2PB-22cQ7kNvgFNoItN&_nc_zt=14&_nc_ht=scontent-sin2-1.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYDI0eE8tLOaBz7cSz7jEsvmm5ymd0GGWbqcWIfn5fIgEw&oe=675C8E25" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"> <div style="height:10px" class="" id="u_0_12_xU"></div> <p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">收到即時提案的顧客會收到可下載的 PDF 確認文件</p> </div> <div class="_4v7t _6u4h" style=""></div> <div class="_4v8d _6u4h" style=""> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">顧客在 WhatsApp 選用「即時提案」選項後，便會觸發對話機械人程式向其索取 7 個欄位的資訊，以確認顧客的房屋貸款申請資格依據。系統會運用這些詳細資料立即產生自訂的即時提案確認信，並與 WhatsApp 用戶分享。</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HDFC 通訊部主管 Saif Faruqi 表示：「HDFC 的『即時提案』是開創先河的平台，證明了企業如何善用技術讓顧客受惠。借助 HDFC 房屋貸款功能，顧客現在可以全天候即時購置物業，非常方便。除了便利性以外，顧客還可立即獲取房屋貸款批准書。」</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Cogno AI 聯合創辦人兼行政總裁 Aman Goel 表示：「WhatsApp 即時提案功能直接打破了當前格局。你能想像普通人取得房屋貸款需要付出多大努力嗎？他們必須提交大量文件並多次拜訪各間機構，到頭來卻還是無法得償所願。有了 WhatsApp 即時提案功能，我們可以確保顧客在短短兩分鐘就能透過他們喜歡使用的通訊媒介 WhatsApp 獲得預先批准。這是印度業內首創的做法，同時會是一次革新，有助更多人築起夢想家園。對於有機會與 HDFC 房屋貸款公司合作開發這項功能，我們感到自豪。我們希望進一步協作，真正徹底改變房屋貸款行業的顧客體驗。」</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HDFC 通訊部聯合總經理 Keshav Rao 表示：「將 WhatsApp 作為顧客互動的基石，有助我們每個月解答超過 85,000 位顧客的查詢，並開發優質的潛在顧客。顧客使用 WhatsApp 即時提案功能建立信心後，他們申請房屋貸款的可能性比起其他網上來源的潛在顧客高出一倍。」</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">WhatsApp 的即時提案功能備受顧客青睞。有見及此，HDFC 打算舉辦一場配套宣傳活動，在各個社交媒體渠道大力推廣此功能。</p> <p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HDFC 正在探索多種方式來再次吸引顧客互動，包括自動宣傳活動，向未有使用即時提案功能的顧客傳送推送通知。</p> </div> </div> </div> </div> </div> <div style="height:60px" class="" id="u_0_13_Xm"></div> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"> <div style="height:75px" class="" id="u_0_14_AG"></div> <div class="_6uo3 _370e _66vu _370k"> <div class="_4v8b _6u4h" style=""> <div style="height:0px" class="" id="u_0_15_5V"></div><img class="_6voz _7f2d img" src="https://scontent-sin6-3.xx.fbcdn.net/v/t39.2365-6/339112622_172909318951504_3915828921414829700_n.png?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=BJfKoa_ZH5cQ7kNvgEPwlLU&_nc_zt=14&_nc_ht=scontent-sin6-3.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYDiKtccnOguTToOinUvv9NQuDS6g8nopgT85Ugtl0Mbyw&oe=675C9EDB" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"> </div> <div class="_4v7t _6u4h" style=""></div> <div class="_4v8d _6u4h" style=""> <div style="height:0px" class="" id="u_0_16_QW"></div> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;letter-spacing:3px;" id="u_0_17_p/">成功啟示</h3> <div style="height:10px" class="" id="u_0_18_Xt"></div> <h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;line-height:1.2;letter-spacing:1.5px;" id="u_0_19_v9">更多潛在顧客和貸款申請</h2> <p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Housing Development Finance Corporation（HDFC）透過 WhatsApp Business 平台推出房屋貸款即時提案功能後，優質潛在顧客人數和貸款申請量都有所增加。</p> <ul class="_41qb _41qc"> <li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">有 25% 透過 WhatsApp 互動的顧客完成即時提案程序</li> <li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">使用 WhatsApp 即時提案功能的顧客完成貸款申請的數量高出 2 倍</li> <li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 在少於一年內開發了 13,000 名優質潛在顧客</li> <li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">每個月透過 WhatsApp 展開超過 85,000 次不重複用戶互動</li> </ul> <div style="height:45px" class="" id="u_0_1a_kH"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span> </div> </div> </div> <div style="height:80px" class="" id="u_0_1b_8h"></div> </div> <div style="height:75px" class="" id="u_0_1c_+u"></div> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; "> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <p style="letter-spacing:2px; font-size: 2.5em; color:#677b8c; line-height: 1.2;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"><span style="color: #ccd0d5; display: inline;font-size: 144px;font-weight: 600;left: -30px;letter-spacing: -2px;line-height: 189px;position: absolute;top: -50px;-webkit-user-select: none;-webkit-font-smoothing: antialiased;">「</span><span style="position:relative;">HDFC 的『即時提案』是開創先河的平台，證明了企業如何善用技術讓顧客受惠。借助 HDFC 房屋貸款功能，顧客現在可以全天候即時購置物業，非常方便。除了便利性以外，顧客還可立即獲取房屋貸款批准書。</span></p> <div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="font-size: 36px; color:#344854; line-height: 2;"> Saif Faruqi </div> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#67788A;"> HDFC 通訊部主管 </div> </div> </div> <div style="height:80px" class="" id="u_0_1d_pv"></div> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; "> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <p style="letter-spacing:2px; font-size: 2.5em; color:#677b8c; line-height: 1.2;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"><span style="color: #ccd0d5; display: inline;font-size: 144px;font-weight: 600;left: -30px;letter-spacing: -2px;line-height: 189px;position: absolute;top: -50px;-webkit-user-select: none;-webkit-font-smoothing: antialiased;">「</span><span style="position:relative;">將 WhatsApp 作為顧客互動的基石，有助我們每個月解答超過 85,000 位顧客的查詢，並開發優質的潛在顧客。顧客使用 WhatsApp 即時提案功能獲得信心後，他們申請房屋貸款的可能性比起其他網上來源的潛在顧客高出一倍。</span></p> <div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="font-size: 36px; color:#344854; line-height: 2;"> Keshav Rao </div> <div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#67788A;"> HDFC 通訊部聯合總經理 </div> </div> </div> <div style="height:75px" class="" id="u_0_1e_eO"></div> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #003F2E;"> <div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"> <div style="height:60px" class="" id="u_0_1f_S/"></div> <div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"> <div class="_ace7" style="max-width:800px; margin: auto;"> <p style="color:#EBF2E6;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-sin6-3.xx.fbcdn.net/v/t39.2365-6/198215876_316912526594069_3933921299257972154_n.svg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=F0VEsPwcB8IQ7kNvgEDedEx&_nc_zt=14&_nc_ht=scontent-sin6-3.xx&_nc_gid=Ah_k5PtGdQY9a5DOeDbd1qZ&oh=00_AYAmx7mZEO2jl8gClUdlktqAnIeyqhwe1zM2xwZSKP3E2w&oe=675C9909" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"> <div style="height:20px" class="" id="u_0_1g_Fi"></div> <h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#EBF2E6 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_1h_jg">WhatsApp Business 平台</h3> <p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">透過自動且快速的訊息回覆工具，輕鬆與顧客互動。</p> <div style="height:20px" class="" id="u_0_1i_KN"></div> <div class="_6uo3 _370e _370j _8ptk"> <div class="_6u4h" style=""> <a href="https://developers-facebook-com.translate.goog/products/whatsapp/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value=" products used | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA&device_type=desktop","create_type":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA","create_type_detail":""}"> <div class="_8xnq"> <div class="_8xnp"> <svg width="38px" height="38px" viewbox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"> <g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#EBF2E6"> <g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"> <g id="Button/Large" 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