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Consumer Pulse - Nine for Brands

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menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-21"><a href="https://www.nineforbrands.com.au/investors/">Investors</a> <ul class="ninetrade-sidebar-nav__child-container"> <li id="menu-item-3652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3652"><a href="https://www.nineforbrands.com.au/investors/financial-reports/">Financial Reports</a></li> <li id="menu-item-4166" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4166"><a href="https://www.nineforbrands.com.au/investors/asx-announcements/">ASX Announcements</a></li> <li id="menu-item-4167" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4167"><a href="https://www.nineforbrands.com.au/investors/share-price/">Share Price</a></li> <li id="menu-item-24990" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24990"><a href="https://www.nineforbrands.com.au/corporate-governance-2/">Corporate Governance</a></li> </ul> </li> <li id="menu-item-35819" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-35819"><a href="http://ninecareers.com.au">Careers at Nine</a></li> <li id="menu-item-35547" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children menu-item-35547"><a href="https://www.nineforbrands.com.au/olympics-paralympics-on-nine/">Olympics and Paralympics</a> <ul class="ninetrade-sidebar-nav__child-container"> <li id="menu-item-40577" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-40577"><a href="https://www.nineforbrands.com.au/olympics-paralympics-on-nine/">The Games for Brands</a></li> <li id="menu-item-40575" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-40575"><a href="https://www.nineforbrands.com.au/olympic-and-paralympic-media-hub/">Media Hub</a></li> </ul> </li> <li id="menu-item-43684" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-43684"><a href="https://www.nineforbrands.com.au/ninein2025/">Nine in 2025</a></li> </ul> </nav> </div> </header><!-- #masthead --> <div id="content" class="site-content"> <div id="primary" class="content-area"> <!--Page content--> <main id="main" class="site-main ninetrade full-width-template"> <div class="ninetrade-content-wrap main-content"> <div class="fl-builder-content fl-builder-content-38026 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="38026"><div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-8adzqc5roktg fl-row-custom-height fl-row-align-center fl-row-bg-fixed" data-node="8adzqc5roktg"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-c7pnlba0y8d9 fl-col-group-equal-height fl-col-group-align-center" data-node="c7pnlba0y8d9"> <div class="fl-col fl-node-41gjyxeb5pvk fl-col-bg-color fl-col-small" data-node="41gjyxeb5pvk"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-nvkwjgfioqs6 fl-animation fl-fade-left" data-node="nvkwjgfioqs6" data-animation-delay="0" data-animation-duration="1"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img decoding="async" class="fl-photo-img wp-image-37974 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20850%20523'%3E%3C/svg%3E" alt="ConsumerPulse_TT" itemprop="image" height="523" width="850" title="ConsumerPulse_TT" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT.png 850w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT-300x185.png 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT-768x473.png 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT-65x40.png 65w" data-lazy-sizes="(max-width: 850px) 100vw, 850px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT.png" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-37974 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT.png" alt="ConsumerPulse_TT" itemprop="image" height="523" width="850" title="ConsumerPulse_TT" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT.png 850w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT-300x185.png 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT-768x473.png 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/ConsumerPulse_TT-65x40.png 65w" sizes="(max-width: 850px) 100vw, 850px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-py8e5rnlda9j fl-col-bg-color" data-node="py8e5rnlda9j"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-0hural5o243g fl-animation fl-fade-right" data-node="0hural5o243g" data-animation-delay="0" data-animation-duration="1"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img decoding="async" class="fl-photo-img wp-image-38013 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201185%201127'%3E%3C/svg%3E" alt="IMAGE TILES 3" itemprop="image" height="1127" width="1185" title="IMAGE TILES 3" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3.png 1185w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-300x285.png 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-1024x974.png 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-768x730.png 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-42x40.png 42w" data-lazy-sizes="(max-width: 1185px) 100vw, 1185px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3.png" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-38013 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3.png" alt="IMAGE TILES 3" itemprop="image" height="1127" width="1185" title="IMAGE TILES 3" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3.png 1185w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-300x285.png 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-1024x974.png 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-768x730.png 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/IMAGE-TILES-3-42x40.png 42w" sizes="(max-width: 1185px) 100vw, 1185px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-gsry3jz2f9cv fl-row-default-height fl-row-align-center" data-node="gsry3jz2f9cv"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-79va4yxwqon5 fl-col-group-equal-height fl-col-group-align-center" data-node="79va4yxwqon5"> <div class="fl-col fl-node-0jx75y4ridb9 fl-col-bg-color fl-animation fl-fade-down" data-node="0jx75y4ridb9" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-xej7virqag5n" data-node="xej7virqag5n"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Consumer Pulse</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-01538o96iakh" data-node="01538o96iakh"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Unpack what’s trending each month</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-s78dpufirklh" data-node="s78dpufirklh"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Consumer Pulse surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. The monthly survey canvasses the thoughts, purchasing intentions and mood of the nation, to better inform and educate marketers on how they can reach and engage Australian audiences.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-h4582jg3vmo7 fl-col-bg-color fl-col-small fl-animation fl-fade-up" data-node="h4582jg3vmo7" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-7d1ws3yxrpko" data-node="7d1ws3yxrpko"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img decoding="async" class="fl-photo-img wp-image-38050 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201743%201155'%3E%3C/svg%3E" alt="People" itemprop="image" height="1155" width="1743" title="People" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People.png 1743w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-300x199.png 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-1024x679.png 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-768x509.png 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-1536x1018.png 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-60x40.png 60w" data-lazy-sizes="(max-width: 1743px) 100vw, 1743px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People.png" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-38050 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People.png" alt="People" itemprop="image" height="1155" width="1743" title="People" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People.png 1743w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-300x199.png 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-1024x679.png 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-768x509.png 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-1536x1018.png 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/People-60x40.png 60w" sizes="(max-width: 1743px) 100vw, 1743px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-vzqrjhlnoyxb fl-row-default-height fl-row-align-center" data-node="vzqrjhlnoyxb"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-k7q6idcv2t8r fl-col-group-equal-height fl-col-group-align-center fl-col-group-custom-width" data-node="k7q6idcv2t8r"> <div class="fl-col fl-node-cgb2v6jpaiyh fl-col-bg-color fl-animation fl-fade-up" data-node="cgb2v6jpaiyh" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-hel8n59bdkzt" data-node="hel8n59bdkzt"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>November, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-zxyq1gltpjk9" data-node="zxyq1gltpjk9"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: purchase considerations, support for student debt reduction & expense priorities</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-8ysq7joipnrg" data-node="8ysq7joipnrg"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood is recovering; international holidays and clothing are top purchase considerations; strong support for $16B student debt reduction plan; parenting and dining out expenses are all fueling opinions and conversations this month.</p> <p>The top 3 feelings are positive; with <i>relaxed</i>, <i>calm</i> and <i>hopeful</i> leading the list this month.</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-n4cthdsfgay0" data-node="n4cthdsfgay0"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-november-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="fl-col fl-node-jt2sf37zg6ph fl-col-bg-color fl-col-small fl-col-small-custom-width fl-animation fl-fade-down" data-node="jt2sf37zg6ph" data-animation-delay="0.1" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-bhtuydwnizxj" data-node="bhtuydwnizxj"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-44429 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%208208%205472'%3E%3C/svg%3E" alt="Young woman laughing and removing high heel from female friend&#039;s leg in 2nd hand vintage retail store" itemprop="image" height="5472" width="8208" title="Woman laughing and removing high heel from female friend&#039;s leg" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319.jpg 8208w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-60x40.jpg 60w" data-lazy-sizes="(max-width: 8208px) 100vw, 8208px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-44429 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319.jpg" alt="Young woman laughing and removing high heel from female friend&#039;s leg in 2nd hand vintage retail store" itemprop="image" height="5472" width="8208" title="Woman laughing and removing high heel from female friend&#039;s leg" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319.jpg 8208w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/11/GettyImages-1692782319-60x40.jpg 60w" sizes="(max-width: 8208px) 100vw, 8208px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-ni3sdjxk8oym fl-row-default-height fl-row-align-center" data-node="ni3sdjxk8oym"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-st4nqzkhy5lv fl-col-group-equal-height fl-col-group-align-center" data-node="st4nqzkhy5lv"> <div class="fl-col fl-node-auhbp98ol51x fl-col-bg-color fl-col-small fl-animation fl-fade-up" data-node="auhbp98ol51x" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-sxvwnpzcqa1r" data-node="sxvwnpzcqa1r"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-43439 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201641'%3E%3C/svg%3E" alt="Couple relaxing on deck of a ferry, man lying on woman&#039;s lap" itemprop="image" height="1641" width="2560" title="Couple relaxing on deck of a ferry, man lying on woman&#039;s lap" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-300x192.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-1024x657.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-768x492.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-1536x985.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-2048x1313.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-62x40.jpg 62w" data-lazy-sizes="(max-width: 2560px) 100vw, 2560px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-scaled.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-43439 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-scaled.jpg" alt="Couple relaxing on deck of a ferry, man lying on woman&#039;s lap" itemprop="image" height="1641" width="2560" title="Couple relaxing on deck of a ferry, man lying on woman&#039;s lap" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-300x192.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-1024x657.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-768x492.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-1536x985.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-2048x1313.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/10/GettyImages-1496968881-62x40.jpg 62w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-i1monuyg2jsd fl-col-bg-color fl-animation fl-fade-down" data-node="i1monuyg2jsd" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-yzjdnm9uk5fc" data-node="yzjdnm9uk5fc"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>October, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-61sjku4gm53v" data-node="61sjku4gm53v"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: cruising priorities, onboard activities & intention to cruise again</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-dqr9buzyo23n" data-node="dqr9buzyo23n"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood is on the decline. Australians are valuing health and enjoyment; destination and duration are key when booking a cruise; expedition activities and food/dining options on cruises lead enjoyment are all fueling opinions and conversations this month.</p> <p>The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive, with <em>calm</em>, <em>relaxed</em> and <em>hopeful</em> topping the list this month.</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-n407bzgs2lo1" data-node="n407bzgs2lo1"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-october-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-z3yovmbj1nhp fl-row-default-height fl-row-align-center" data-node="z3yovmbj1nhp"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-v69zh5nd87so fl-col-group-equal-height fl-col-group-align-center fl-col-group-custom-width" data-node="v69zh5nd87so"> <div class="fl-col fl-node-bh5dqf6nt78m fl-col-bg-color fl-animation fl-fade-up" data-node="bh5dqf6nt78m" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-6pj3i07dm58n" data-node="6pj3i07dm58n"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>September, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-sdexgifcvwyo" data-node="sdexgifcvwyo"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: accepting AI, preserving traditions & connection through stories of the past</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-a85bg2usk7e0" data-node="a85bg2usk7e0"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood has declined to the levels of May 2024. More Australians see AI as having a place in their life than those who don’t; people want to preserve traditions; and people find comfort and connection through stories of the past are all fueling opinions and conversations this month.</p> <p>The top 4 feelings are positive, with <i>relaxed, calm, hopeful </i>and <i>optimistic </i>topping the list this month.</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-5sfdt2bim4h6" data-node="5sfdt2bim4h6"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-september-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="fl-col fl-node-vi0r3aboymhp fl-col-bg-color fl-col-small fl-col-small-custom-width fl-animation fl-fade-down" data-node="vi0r3aboymhp" data-animation-delay="0.1" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-jg9bukoe3zh7" data-node="jg9bukoe3zh7"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-42903 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201707'%3E%3C/svg%3E" alt="A senior citizen couple sitting on a couch with a little girl, looking at a photo album." itemprop="image" height="1707" width="2560" title="Senior Couple with Little Girl" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-60x40.jpg 60w" data-lazy-sizes="(max-width: 2560px) 100vw, 2560px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-scaled.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-42903 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-scaled.jpg" alt="A senior citizen couple sitting on a couch with a little girl, looking at a photo album." itemprop="image" height="1707" width="2560" title="Senior Couple with Little Girl" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/09/GettyImages-169969151-60x40.jpg 60w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-yd5kjfl2h1qo fl-row-default-height fl-row-align-center" data-node="yd5kjfl2h1qo"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-ynmch3q1eolu fl-col-group-equal-height fl-col-group-align-center" data-node="ynmch3q1eolu"> <div class="fl-col fl-node-t52vahbzo8pc fl-col-bg-color fl-col-small fl-animation fl-fade-up" data-node="t52vahbzo8pc" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-e57vs1uyj0nq" data-node="e57vs1uyj0nq"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-41771 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202120%201414'%3E%3C/svg%3E" alt="Happy extended family talking while enjoying in a meal on a patio. Copy space." itemprop="image" height="1414" width="2120" title="Happy multi-generation family enjoying in lunch on a terrace." data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978.jpg 2120w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-2048x1366.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-60x40.jpg 60w" data-lazy-sizes="(max-width: 2120px) 100vw, 2120px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-41771 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978.jpg" alt="Happy extended family talking while enjoying in a meal on a patio. Copy space." itemprop="image" height="1414" width="2120" title="Happy multi-generation family enjoying in lunch on a terrace." srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978.jpg 2120w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-2048x1366.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/08/GettyImages-1437830978-60x40.jpg 60w" sizes="(max-width: 2120px) 100vw, 2120px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-fuoxai9b4tg7 fl-col-bg-color fl-animation fl-fade-down" data-node="fuoxai9b4tg7" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-iq9x0ak8mof1" data-node="iq9x0ak8mof1"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>August, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-zevhludks10f" data-node="zevhludks10f"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: Planned content consumption, AI education & brand participation in big sales events</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-m0uaved9p1ko" data-node="m0uaved9p1ko"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood is on the rise; clothing and travel are the top purchase considerations; and planned content consumption; education about AI and brand participation in big sales events are all fueling opinions and conversations this month.</p> <p>The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive with feelings of relaxed, calm and hopeful topping the list this month.</p> <div class="fl-col fl-node-ogqf1i36pedn fl-animation fl-fade-up fl-animated" data-node="ogqf1i36pedn" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-1hc38strdikp" data-node="1hc38strdikp"> <div class="fl-module-content fl-node-content"></div> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-button fl-node-hoxqysapi3nm" data-node="hoxqysapi3nm"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-august-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-iwcal93oz6tg fl-row-default-height fl-row-align-center" data-node="iwcal93oz6tg"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-80sgyf7trqpk fl-col-group-equal-height fl-col-group-align-center fl-col-group-custom-width" data-node="80sgyf7trqpk"> <div class="fl-col fl-node-z09rdytbg46m fl-col-bg-color fl-animation fl-fade-up" data-node="z09rdytbg46m" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-4k1rsbcf392i" data-node="4k1rsbcf392i"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>July, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-gyr1coeim6jl" data-node="gyr1coeim6jl"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: How Aussies spend their time, social activities & tennis player craze</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-h620owsm34fx" data-node="h620owsm34fx"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Despite the national mood continuing to decline, Australians' favourite ways to spend their time include socialising, travelling and streaming. Eating &amp; dining out with friends and how tennis fans engage with their favourite players are all fuelling opinions and conversations this month.</p> <p>The top 3 dominant moods are feelings of being <em>calm, relaxed</em> and <em>frustrated</em>.</p> <p>&nbsp;</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-m2uep8nv170l" data-node="m2uep8nv170l"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-july-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="fl-col fl-node-v7id3512qscn fl-col-bg-color fl-col-small fl-col-small-custom-width fl-animation fl-fade-down" data-node="v7id3512qscn" data-animation-delay="0.1" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-w0ihpxl3z8md" data-node="w0ihpxl3z8md"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-40774 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201724'%3E%3C/svg%3E" alt="Happy waitress taking orders to a group of people eating together at a restaurant" itemprop="image" height="1724" width="2560" title="Waitress taking orders to people at a restaurant" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-300x202.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-1024x690.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-768x517.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-1536x1034.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-2048x1379.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-59x40.jpg 59w" data-lazy-sizes="(max-width: 2560px) 100vw, 2560px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-scaled.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-40774 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-scaled.jpg" alt="Happy waitress taking orders to a group of people eating together at a restaurant" itemprop="image" height="1724" width="2560" title="Waitress taking orders to people at a restaurant" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-300x202.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-1024x690.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-768x517.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-1536x1034.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-2048x1379.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/07/GettyImages-506828094-59x40.jpg 59w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-gjpdxzfwh32l fl-row-default-height fl-row-align-center" data-node="gjpdxzfwh32l"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-vio0962yj45c fl-col-group-equal-height fl-col-group-align-center" data-node="vio0962yj45c"> <div class="fl-col fl-node-byzkvc0pf9ti fl-col-bg-color fl-col-small fl-animation fl-fade-up" data-node="byzkvc0pf9ti" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-0wzexq7csk5n" data-node="0wzexq7csk5n"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-40331 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201707'%3E%3C/svg%3E" alt="A man and a woman sit on a sofa having a deep discussion, highlighting concepts like family, communication, home, and cosy relationships" itemprop="image" height="1707" width="2560" title="Couple having a serious conversation at home" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-60x40.jpg 60w" data-lazy-sizes="(max-width: 2560px) 100vw, 2560px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-scaled.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-40331 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-scaled.jpg" alt="A man and a woman sit on a sofa having a deep discussion, highlighting concepts like family, communication, home, and cosy relationships" itemprop="image" height="1707" width="2560" title="Couple having a serious conversation at home" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/06/GettyImages-2149923561-60x40.jpg 60w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-qnvo0j1ehgmc fl-col-bg-color fl-animation fl-fade-down" data-node="qnvo0j1ehgmc" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-g2r37hklawo5" data-node="g2r37hklawo5"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>June, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-9st3qkgbwr7d" data-node="9st3qkgbwr7d"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: Desire for tertiary education & talk radio consumption</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-byqzi59nea36" data-node="byqzi59nea36"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood is on the decline this month as Australians feel the pinch. The desire for tertiary education and talk radio listening in many different areas are all fuelling opinions and conversations this month.</p> <p>Despite the higher net negative emotions, the top 3 emotions are positive with feelings of being<em> calm, relaxed</em> and <em>hopeful</em> toping the list this month.</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-gm2yc6lixf5b" data-node="gm2yc6lixf5b"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-june-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-ilshpuwr7x81 fl-row-default-height fl-row-align-center" data-node="ilshpuwr7x81"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-g63yjc0sqzdu fl-col-group-equal-height fl-col-group-align-center fl-col-group-custom-width" data-node="g63yjc0sqzdu"> <div class="fl-col fl-node-3f4cmlygou6r fl-col-bg-color fl-animation fl-fade-up" data-node="3f4cmlygou6r" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-y8tdsr49ujln" data-node="y8tdsr49ujln"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>May, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-7b2fuxrjwz6a" data-node="7b2fuxrjwz6a"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: Importance of coverage & price when choosing telcos, & activity scheduling</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-d45bvygpfomj" data-node="d45bvygpfomj"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood is on the decline and clothing is the top purchase consideration for the month. The importance of coverage and price when choosing telcos, and providing regular schedules for activities are all fuelling opinions and conversations this month.</p> <p>Australians are feeling more annoyed and frustrated in the current times.</p> <p>&nbsp;</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-e5qjkt6clgrp" data-node="e5qjkt6clgrp"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-may-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="fl-col fl-node-usz2w8o4xb36 fl-col-bg-color fl-col-small fl-col-small-custom-width fl-animation fl-fade-down" data-node="usz2w8o4xb36" data-animation-delay="0.1" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-l52rkc8u69dq" data-node="l52rkc8u69dq"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-39786 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201709'%3E%3C/svg%3E" alt="Thoughtful woman in the park" itemprop="image" height="1709" width="2560" title="Depression in women" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-1024x684.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-768x513.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-1536x1025.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-2048x1367.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-60x40.jpg 60w" data-lazy-sizes="(max-width: 2560px) 100vw, 2560px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-scaled.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-39786 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-scaled.jpg" alt="Thoughtful woman in the park" itemprop="image" height="1709" width="2560" title="Depression in women" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-1024x684.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-768x513.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-1536x1025.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-2048x1367.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/05/GettyImages-682147628-60x40.jpg 60w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-k5iacgxr3dv6 fl-row-default-height fl-row-align-center" data-node="k5iacgxr3dv6"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-p6e84dhc35qf fl-col-group-equal-height fl-col-group-align-center" data-node="p6e84dhc35qf"> <div class="fl-col fl-node-5nfjysqtbaxg fl-col-bg-color fl-col-small fl-animation fl-fade-up" data-node="5nfjysqtbaxg" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-c3x2hfr9oalu" data-node="c3x2hfr9oalu"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-39229 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201707'%3E%3C/svg%3E" alt="Beautiful woman eating fresh salad after intensive home workout" itemprop="image" height="1707" width="2560" title="Beautiful woman eating fresh salad after intensive home workout" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-60x40.jpg 60w" data-lazy-sizes="(max-width: 2560px) 100vw, 2560px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-scaled.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-39229 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-scaled.jpg" alt="Beautiful woman eating fresh salad after intensive home workout" itemprop="image" height="1707" width="2560" title="Beautiful woman eating fresh salad after intensive home workout" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-scaled.jpg 2560w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/04/GettyImages-1314821374-60x40.jpg 60w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-zqlpyibnjsxc fl-col-bg-color fl-animation fl-fade-down" data-node="zqlpyibnjsxc" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-scineylh2ozx" data-node="scineylh2ozx"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>April, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-7co56g493ypt" data-node="7co56g493ypt"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: Distribution of media time, the popularity of radio & consumer spending habits</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-98isqw751vgc" data-node="98isqw751vgc"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood has improved this month and Australians are primarily valuing their health. Distribution of media time, the popularity of radio and consumer spending habits are all fuelling opinions and conversations this month.</p> <p>Australians are feeling more <em>encouraged</em> and <em>relaxed</em> in the current times while remaining <em>calm</em> and <em>hopeful</em> of what is ahead.</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-tico7eh82dwb" data-node="tico7eh82dwb"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-april-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-1epyo7i9kl85 fl-row-default-height fl-row-align-center" data-node="1epyo7i9kl85"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-y3ucjafz8o24 fl-col-group-equal-height fl-col-group-align-center fl-col-group-custom-width" data-node="y3ucjafz8o24"> <div class="fl-col fl-node-n0h5drz8vjsq fl-col-bg-color fl-animation fl-fade-down" data-node="n0h5drz8vjsq" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-xmbrhac5jqkf" data-node="xmbrhac5jqkf"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>March, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-fqm24ehi93s1" data-node="fqm24ehi93s1"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: Cost of living, tertiary education, radio content & the rise of listening</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-6oigeh0srbq1" data-node="6oigeh0srbq1"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The national mood is on the decline as Australians feel the cost of living. The desire for tertiary education, the most popular radio content, and radio listening times are all fuelling opinions and conversations this month</p> <p>Despite this, the top 3 emotions this month were positive ones – with feelings of being <em>relaxed</em>, <em>calm</em> and <em>hopeful</em>.</p> <p>&nbsp;</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-fnawlpgymbrj" data-node="fnawlpgymbrj"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-march-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="fl-col fl-node-vfm483w2bl7i fl-col-bg-color fl-col-small fl-col-small-custom-width fl-animation fl-fade-up" data-node="vfm483w2bl7i" data-animation-delay="0.1" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-rsm1zoegjay2" data-node="rsm1zoegjay2"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-38629 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202121%201414'%3E%3C/svg%3E" alt="Women friends on their way to work in the city" itemprop="image" height="1414" width="2121" title="Women friends on their way to work in the city" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072.jpg 2121w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-60x40.jpg 60w" data-lazy-sizes="(max-width: 2121px) 100vw, 2121px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-38629 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072.jpg" alt="Women friends on their way to work in the city" itemprop="image" height="1414" width="2121" title="Women friends on their way to work in the city" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072.jpg 2121w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-2048x1365.jpg 2048w, https://www.nineforbrands.com.au/wp-content/uploads/2024/03/GettyImages-1795814072-60x40.jpg 60w" sizes="(max-width: 2121px) 100vw, 2121px" /></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-3c5nrvsk09ht fl-row-default-height fl-row-align-center" data-node="3c5nrvsk09ht"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-u0hlev2bwt89 fl-col-group-equal-height fl-col-group-align-center" data-node="u0hlev2bwt89"> <div class="fl-col fl-node-ih3am1qx8blv fl-col-bg-color fl-col-small fl-animation fl-fade-up" data-node="ih3am1qx8blv" data-animation-delay="0.1" data-animation-duration=""> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-s1cgre842f3x" data-node="s1cgre842f3x"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img decoding="async" class="fl-photo-img wp-image-38002 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%208065%205377'%3E%3C/svg%3E" alt="Three colleagues sit outside on a sunny day and enjoy a takeaway lunch and some hot drinks. They are comfortable with each other, having a light hearted discussion." itemprop="image" height="5377" width="8065" title="A group of coworkers enjoy an alfresco lunch" data-lazy-srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation-.jpg 8065w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--60x40.jpg 60w" data-lazy-sizes="(max-width: 8065px) 100vw, 8065px" data-lazy-src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation-.jpg" /><noscript><img loading="lazy" decoding="async" class="fl-photo-img wp-image-38002 size-full" src="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation-.jpg" alt="Three colleagues sit outside on a sunny day and enjoy a takeaway lunch and some hot drinks. They are comfortable with each other, having a light hearted discussion." itemprop="image" height="5377" width="8065" title="A group of coworkers enjoy an alfresco lunch" srcset="https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation-.jpg 8065w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--300x200.jpg 300w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--1024x683.jpg 1024w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--768x512.jpg 768w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--1536x1024.jpg 1536w, https://www.nineforbrands.com.au/wp-content/uploads/2024/02/Mood-of-the-nation--60x40.jpg 60w" sizes="(max-width: 8065px) 100vw, 8065px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-ml2hq9w6rg8k fl-col-bg-color fl-animation fl-fade-down" data-node="ml2hq9w6rg8k" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-bh63yfdjazc7" data-node="bh63yfdjazc7"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>February, 2024</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-p4x8bvriokd9" data-node="p4x8bvriokd9"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Hot topics: Desire for both domestic & international travel, & the rise of short-term trips</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-2k58nb3fpesv" data-node="2k58nb3fpesv"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span data-contrast="none">The national mood has improved this month following two months of negative emotions being more prominent. This positive rise in emotions comes with increased feelings of being </span><i><span data-contrast="none">optimistic</span></i><span data-contrast="none">, as well as </span><i><span data-contrast="none">relaxed, calm</span></i><span data-contrast="none"> and</span><i><span data-contrast="none"> hopeful</span></i><span data-contrast="none"> being the top three emotions this month.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p><span data-contrast="none">This month has also seen significant drops in feelings of being</span><i><span data-contrast="none"> stressed</span></i><span data-contrast="none">, </span><i><span data-contrast="none">overwhelmed</span></i><span data-contrast="none"> and </span><i><span data-contrast="none">unsure</span></i><span data-contrast="none">.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-rhpo75i2ft0s" data-node="rhpo75i2ft0s"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left fl-button-has-icon"> <a href="https://www.nineforbrands.com.au/consumer-pulse-february-2024/" target="_self" class="fl-button"> <span class="fl-button-text">Explore the full research</span> <i class="fl-button-icon fl-button-icon-after ua-icon ua-icon-chevron-right2" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-obetgjp0y4qh fl-row-default-height fl-row-align-center" data-node="obetgjp0y4qh"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-l8nusqrpt456" data-node="l8nusqrpt456"> <div class="fl-col fl-node-hac10nksxg9j fl-col-bg-color fl-col-small" data-node="hac10nksxg9j"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-z31liukrcpx5" data-node="z31liukrcpx5"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>GET IN TOUCH</p> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-mlr49azqpcfe" data-node="mlr49azqpcfe"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Want to know more?</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-x53hv8uyfg9q" data-node="x53hv8uyfg9q"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Contact your Nine representative directly, or fill out the form and we'll be in touch.</p> </div> </div> </div> </div> </div> <div class="fl-col 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