主打家庭牌，人群分量定向，使销售额大幅增长000

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href="/tags/36?refer=1301">家居建材推广</a> <span>|</span> </span> </p> <div class="num flex_bet_center mt_50" style="display:none;"> <div class="l"> <p class="big-title"><span>1%</span></p> <p>整体CTR</p> </div> <div class="l"> <p class="big-title"><span>1.48% </span></p> <p>最高CTR</p> </div> <div class="l"> <p class="big-title"><span>137%</span></p> <p>线下销售增长</p> </div> </div> </div>  <div class="main" style="position:relative;"> <div class="content-wrapper"> <div class="content"> <h2>关于品牌</h2> <p>欧亚达控股集团创建于1992年，在26年的发展中，始终秉承“做主流生活家创百年欧亚达”的企业愿景，与时俱进，砥砺前行。如今，欧亚达控股集团已成长为以建材家居连锁为主业的多元化企业集团，经营领域涉及家居连锁、地产开发、文化旅游、金融服务、网络科技、生态农业、家居设计、家具制造、供应链管理等多个行业。</p> <h2>企业类型</h2> <p>房产家居使用广告</p> <h2>信息流广告营销痛点</h2> <p>行业同质化严重</p> <p>品牌需要一种新的营销方式去建立认知、脱颖而出</p> <p>对消费者来说，逛家居不是一个人的事</p> <p>但一家人一起逛，纠纷多，尤其婆媳，最终办不成事营销目标</p> <h2>提升品牌覆盖度</h2> <p>避免同质化投放方案</p> <p>打家庭牌，通过原生素材，展开逛家居场景中的矛盾并提出解决办法，传递欧亚达广场一站式服务卖点</p> <p>着重人群分量定向策略</p> <p>多样式投放，通过AB test投放，把控最终覆盖品效</p> <h2><span style="text-decoration: none;">营销成效</span></h2> <p>整体CTR 1%</p> <p>最高CTR 1.48%</p> <p>刺激线下销售额，同比增长137%</p> </div> </div> <div class="gradient-overlay"></div> <button id="showMoreBtn" class="show-more-btn" data-toggle="modal" data-target="#free_consult_diy" ><i class="fas fa-chevron-down"></i> 免费查看完整版</button> </div>  </div>  <div class="newForm">  <div class="modal fade" id="free_consult_diy" data-backdrop="static" data-keyboard="false" tabindex="-1" aria-labelledby="staticBackdropLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close" style=" position: absolute; left: 0;"> <span aria-hidden="true">×</span> </button> <div class="modal-title bit-title" style="padding:0;"> <h5 id="staticBackdropLabel" class="mb_10 form-title" style="margin-top:45px;font-size:22px;line-height:1.5;">百度营销推广案例完整版<span style="color:red;">免费查看</span><br>还有超值千元福利等您领</h5> <span class="text-grey text-center"></span> </div> <div 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