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Shaw & Co.</span> </div> </a> <ul id="toc-D._E._Shaw_&_Co.-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Toys_"R"_Us,_Inc." class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Toys_"R"_Us,_Inc."> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>Toys "R" Us, Inc.</span> </div> </a> <ul id="toc-Toys_"R"_Us,_Inc.-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-ThreeSixty_Group" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#ThreeSixty_Group"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>ThreeSixty Group</span> </div> </a> <ul id="toc-ThreeSixty_Group-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Brand" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Brand"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Brand</span> </div> </a> <button aria-controls="toc-Brand-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Brand subsection</span> </button> <ul id="toc-Brand-sublist" class="vector-toc-list"> <li id="toc-Logo" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Logo"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Logo</span> </div> </a> <ul id="toc-Logo-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-In_popular_culture" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#In_popular_culture"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>In popular culture</span> </div> </a> <ul id="toc-In_popular_culture-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">FAO Schwarz</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. 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title="FAO Schwarz – Indonesian" lang="id" hreflang="id" data-title="FAO Schwarz" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/FAO_Schwarz" title="FAO Schwarz – Italian" lang="it" hreflang="it" data-title="FAO Schwarz" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%90%D7%A3_%D7%90%D7%99%D7%99_%D7%90%D7%95_%D7%A9%D7%95%D7%95%D7%A8%D7%A5" title="אף איי או שוורץ – Hebrew" lang="he" hreflang="he" data-title="אף איי או שוורץ" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/FAO_Schwarz" title="FAO Schwarz – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="FAO Schwarz" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/FAO_Schwarz" title="FAO Schwarz – Portuguese" lang="pt" hreflang="pt" data-title="FAO Schwarz" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/FAO%E6%96%BD%E7%93%A6%E8%8C%A8" title="FAO施瓦茨 – Chinese" lang="zh" hreflang="zh" data-title="FAO施瓦茨" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span 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class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/FAO_Schwarz" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/FAO_Schwarz" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a 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data-mw-deduplicate="TemplateStyles:r1156832818">.mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct,.mw-parser-output .geo-inline-hidden{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}</style><span class="plainlinks nourlexpansion"><a class="external text" href="https://geohack.toolforge.org/geohack.php?pagename=FAO_Schwarz&params=40.7634_N_73.9723_W_type:landmark_region:US-NY"><span class="geo-nondefault"><span class="geo-dms" title="Maps, aerial photos, and other data for this location"><span class="latitude">40°45′48″N</span> <span class="longitude">73°58′20″W</span></span></span><span class="geo-multi-punct"> / </span><span class="geo-default"><span class="geo-dec" title="Maps, aerial photos, and other data for this location">40.7634°N 73.9723°W</span><span style="display:none"> / <span class="geo">40.7634; -73.9723</span></span></span></a></span></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American toy brand and store</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">FAO Schwarz</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:FAO_Schwarz_Logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/ad/FAO_Schwarz_Logo.png/220px-FAO_Schwarz_Logo.png" decoding="async" width="220" height="135" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/ad/FAO_Schwarz_Logo.png/330px-FAO_Schwarz_Logo.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/ad/FAO_Schwarz_Logo.png/440px-FAO_Schwarz_Logo.png 2x" data-file-width="475" data-file-height="292" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Privately_held_company" title="Privately held company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Toys" class="mw-redirect" title="Toys">Toys</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1862<span class="noprint">; 163 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1862</span>)</span> (as Toy Bazaar)<br /><a href="/wiki/Baltimore,_Maryland" class="mw-redirect" title="Baltimore, Maryland">Baltimore, Maryland</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/Frederick_August_Otto_Schwarz" title="Frederick August Otto Schwarz">Frederick August Otto Schwarz</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Rockefeller_Center" title="Rockefeller Center">Rockefeller Center</a>, <a href="/wiki/New_York_City" title="New York City">New York City</a>, <a href="/wiki/New_York_(state)" title="New York (state)">New York</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">6</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><div class="hlist"><ul><li>Toys</li><li>games</li><li>clothing</li><li>baby products</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data">Morse Partners (1986–1990)<br />ThreeSixty Group<br />(2016–present)</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/W._R._Grace_and_Company" title="W. R. Grace and Company">W. R. Grace and Company</a> (1970–1974)<br />Christiana Companies<br />(1985–1986)<br /><a href="/wiki/Maxeda" title="Maxeda">Vendex KBB</a> (1990–2001)<br /><a href="/wiki/Right_Start" title="Right Start">Right Start</a> (2001–2004)<br /><a href="/wiki/Toys_%22R%22_Us" title="Toys "R" Us">Toys "R" Us</a> (2009–2016)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://www.faoschwarz.com/">faoschwarz.com</a></td></tr></tbody></table> <p><b>FAO Schwarz</b> is an American toy <a href="/wiki/Brand" title="Brand">brand</a> and <a href="/wiki/Toy_store" title="Toy store">retail chain</a>.<sup id="cite_ref-CNBC_1-0" class="reference"><a href="#cite_note-CNBC-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The company is known for its high-end toys, life-sized stuffed animals, <a href="/wiki/Interactivity" title="Interactivity">interactive</a> experiences, <a href="/wiki/Product_placement" title="Product placement">brand integrations</a>, and games.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>FAO Schwarz claims to be the oldest toy retailer in the United States, founded by its namesake, <a href="/wiki/Frederick_August_Otto_Schwarz" title="Frederick August Otto Schwarz">Frederick August Otto Schwarz</a>, in 1862 in <a href="/wiki/Baltimore" title="Baltimore">Baltimore</a> before moving to New York City, where it has moved between several locations since 1870. The <i>dance-on piano</i>, made famous by the 1988 <a href="/wiki/Tom_Hanks" title="Tom Hanks">Tom Hanks</a> film <a href="/wiki/Big_(film)" title="Big (film)"><i>Big</i></a>, brought international attention to the brand. FAO filed for bankruptcy twice in 2003 before temporarily shuttering the Fifth Avenue location in January 2004.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In May 2009, <a href="/wiki/Toys_%22R%22_Us" title="Toys "R" Us">Toys "R" Us Inc.</a> acquired FAO Schwarz, but in 2015, it closed the Fifth Avenue location for good. ThreeSixty Group then acquired the brand, who opened the new FAO Schwarz location at 30 <a href="/wiki/Rockefeller_Plaza" class="mw-redirect" title="Rockefeller Plaza">Rockefeller Plaza</a> in November 2018. In 2019, ThreeSixty opened locations in <a href="/wiki/Chicago" title="Chicago">Chicago</a>,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Beijing" title="Beijing">Beijing</a>,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> <a href="/wiki/London" title="London">London</a><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/Dublin" title="Dublin">Dublin</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>The "FAO Schwarz" brandname and trademarks are owned by the FAO Schwarz Family Foundation and exclusively licensed to the ThreeSixty Group who own and operate the retail locations. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Early_history">Early history</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=2" title="Edit section: Early history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:1910_F.A.O_Schwarz_Advertisement.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/1910_F.A.O_Schwarz_Advertisement.png/220px-1910_F.A.O_Schwarz_Advertisement.png" decoding="async" width="220" height="163" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/1910_F.A.O_Schwarz_Advertisement.png/330px-1910_F.A.O_Schwarz_Advertisement.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4a/1910_F.A.O_Schwarz_Advertisement.png/440px-1910_F.A.O_Schwarz_Advertisement.png 2x" data-file-width="1214" data-file-height="900" /></a><figcaption>1910 F.A.O Schwarz Advertisement</figcaption></figure> <p>FAO Schwarz was founded in 1862 in Baltimore under the name "Toy Bazaar" by German immigrant <a href="/wiki/Frederick_August_Otto_Schwarz" title="Frederick August Otto Schwarz">Frederick August Otto Schwarz</a>. </p><p>In 1870, Schwarz opened a <a href="/wiki/New_York_City" title="New York City">New York City</a> location known as the "Schwarz Toy Bazaar" at 765 Broadway, which moved to 42 E. 14th Street in Union Square in 1880 and operated at that location until April 28, 1897, when it took over two vacant store locations at 39 and 41 W. 23rd Street. That year, <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> declared Schwarz as "the largest dealer in toys in this city."<sup id="cite_ref-Union_Square_8-0" class="reference"><a href="#cite_note-Union_Square-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>Beginning in November 1869, the Schwarz Toy Bazaar held an exhibition of toys that would be available for the Christmas season.<sup id="cite_ref-Annual_Exhibition_9-0" class="reference"><a href="#cite_note-Annual_Exhibition-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> In 1896, Schwarz proclaimed the store as the "Original Santa Claus Headquarters" in New York.<sup id="cite_ref-Santa_Claus_10-0" class="reference"><a href="#cite_note-Santa_Claus-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The FAO Schwarz holiday catalog has been published annually since 1876.<sup id="cite_ref-ReferenceA_11-0" class="reference"><a href="#cite_note-ReferenceA-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-fao.com_12-0" class="reference"><a href="#cite_note-fao.com-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>In 1931, the New York City location moved to 745 Fifth Avenue, where it operated for 55 years. In 1963, <a href="/wiki/Parents_(magazine)" title="Parents (magazine)"><i>Parent's</i> Magazine Enterprises</a> purchased FAO Schwarz.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The terms of the deal read that it would license the name FAO Schwarz and continue using it for a maximum of five years before dropping the name, while still paying the Schwarz family a royalty on sales. However, the lease was renewed as the owners felt the name was too significant to lose. Part of the price of keeping the name was to keep the royalty agreement, and the Schwarz family set up a foundation to fund opportunities for young people to work in nonprofit with the income the royalties were making. Nine percent of the company remained in the hands of the Schwarz family. The company subsequently sold to W.R. Grace in 1970, and then to toy retailer Franz Carl Weber of Zurich, Switzerland, in 1974.<sup id="cite_ref-tandc_14-0" class="reference"><a href="#cite_note-tandc-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:FAO_Schwarz_Front.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/FAO_Schwarz_Front.jpg/220px-FAO_Schwarz_Front.jpg" decoding="async" width="220" height="146" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/FAO_Schwarz_Front.jpg/330px-FAO_Schwarz_Front.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8e/FAO_Schwarz_Front.jpg/440px-FAO_Schwarz_Front.jpg 2x" data-file-width="3008" data-file-height="2000" /></a><figcaption>Storefront at the <a href="/wiki/General_Motors_Building_(Manhattan)" title="General Motors Building (Manhattan)">General Motors Building</a> in Manhattan</figcaption></figure> <p>In 1985, Christiana Companies, a company based in San Diego, California, owned FAO Schwarz for one year. In 1986, <a href="/wiki/Peter_L._Harris" title="Peter L. Harris">Peter Harris</a>, with the help of Philadelphia investment banker Peter Morse, bought the company under Morse Partners Ltd. and moved the toy store across 58th Street to the <a href="/wiki/General_Motors_Building_(Manhattan)" title="General Motors Building (Manhattan)">General Motors Building</a> at 767 Fifth Avenue at 58th Street. FAO Schwarz was sold to Netherlands-based NV Koninklijke Bijenkorf Beheer (later renamed Royal Vendex/KBB NV) in 1990. Throughout the 1990s, new FAO Schwarz stores opened across the United States; by 2000, the company had 40 locations. </p> <div class="mw-heading mw-heading3"><h3 id="Right_Start,_FAO_Inc._and_bankruptcy"><span id="Right_Start.2C_FAO_Inc._and_bankruptcy"></span>Right Start, FAO Inc. and bankruptcy</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=3" title="Edit section: Right Start, FAO Inc. and bankruptcy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2001, the Calabasas-based toy retailer <a href="/wiki/Right_Start" title="Right Start">Right Start</a>, Inc. purchased 23 of the 40 stores, including the Fifth Avenue flagship store, from Royal Vendex for somewhere between $50 million and $60 million.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>In 2002, Right Start Inc. changed its corporate name to FAO Inc. operating stores under The Right Start, <a href="/wiki/Zany_Brainy" title="Zany Brainy">Zany Brainy</a> and FAO Schwarz names.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> On December 17, the company projected they would file for bankruptcy if its bank did not relax borrowing restrictions. On January 13, 2003, FAO Inc. filed for <a href="/wiki/Bankruptcy" title="Bankruptcy">bankruptcy</a>,<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> but emerged from it three months later in April. The company filed for bankruptcy a second time in December 2003.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> All 13 remaining FAO Schwarz locations closed in January 2004 as a result of the bankruptcy, with the flagship Fifth Avenue store expected to reopen in July of that year but the others closing for good.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> The Fifth Avenue store reopened several months later than planned on Thanksgiving Day 2004, redesigned and renovated to accommodate a growing number of tourists,<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> and the Las Vegas location at <a href="/wiki/The_Forum_Shops_at_Caesars" title="The Forum Shops at Caesars">The Forum Shops at Caesars</a> ultimately remained open until 2010.<sup id="cite_ref-green_21-0" class="reference"><a href="#cite_note-green-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="D._E._Shaw_&_Co."><span id="D._E._Shaw_.26_Co."></span>D. E. Shaw & Co.</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=4" title="Edit section: D. E. Shaw & Co."><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In February 2004, investment firm <a href="/wiki/D._E._Shaw_%26_Co." title="D. E. Shaw & Co.">D. E. Shaw & Co.</a>, L.P., acquired the FAO Schwarz stores in New York and Las Vegas, as well as FAO Schwarz's catalog and internet business.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> The <a href="/wiki/New_York_City" title="New York City">New York</a> and <a href="/wiki/Las_Vegas_Strip" title="Las Vegas Strip">Las Vegas</a> stores reopened on <a href="/wiki/Thanksgiving" title="Thanksgiving">Thanksgiving</a> Day 2004.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> In November 2007, FAO Schwarz acquired premium children's clothing company Best & Co., which had plans to expand,<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> but the company ceased business in 2009. </p> <div class="mw-heading mw-heading3"><h3 id="Toys_"R"_Us,_Inc."><span id="Toys_.22R.22_Us.2C_Inc."></span>Toys "R" Us, Inc.</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=5" title="Edit section: Toys "R" Us, Inc."><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In May 2009, <a href="/wiki/Toys_%22R%22_Us" title="Toys "R" Us">Toys "R" Us Inc.</a> acquired FAO Schwarz.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> In 2009, Toys "R" Us subsequently put temporary FAO Schwarz boutiques in its U.S. Toys "R" Us stores for the holidays, and in October 2010, the concept was expanded into permanent boutiques in Toys "R" Us stores. In addition, FAO Schwarz-branded infant and toddler items are available in all of its Babies "R" Us stores nationwide.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> The company closed the Las Vegas location in January 2010, followed by its previous flagship New York store.<sup id="cite_ref-green_21-1" class="reference"><a href="#cite_note-green-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/52/Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg/220px-Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/52/Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg/330px-Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/52/Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg/440px-Officer_of_the_Day_opens_FAO_Schwarz_jeh.jpg 2x" data-file-width="2769" data-file-height="2077" /></a><figcaption>FAO Schwarz door opening ceremony at 30 Rockefeller Plaza</figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="ThreeSixty_Group">ThreeSixty Group</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=6" title="Edit section: ThreeSixty Group"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In October 2016, ThreeSixty Group, Inc. acquired FAO Schwarz from Toys ‘R’ Us, Inc.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>The FAO Schwarz brand is currently the property of the descendants of the founder through the FAO Schwarz Family Foundation<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> but is exclusively operated by ThreeSixty Group. In August 2018, ThreeSixty Group announced plans to open two new FAO Schwarz stores in New York. The one at <a href="/wiki/30_Rockefeller_Plaza" title="30 Rockefeller Plaza">30 Rockefeller Plaza</a> in <a href="/wiki/Rockefeller_Center" title="Rockefeller Center">Rockefeller Center</a> opened on November 16, 2018. The store features live toy demonstrations and carries many toys that are hard to find in the United States such as <a href="/wiki/Brio_(company)" title="Brio (company)">BRIO</a>. <sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> Public transit access is available at <a href="/wiki/47th%E2%80%9350th_Streets%E2%80%93Rockefeller_Center_station" title="47th–50th Streets–Rockefeller Center station">47th–50th Streets–Rockefeller Center station</a>.<sup id="cite_ref-ago_31-0" class="reference"><a href="#cite_note-ago-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> The second opened at <a href="/wiki/LaGuardia_Airport" title="LaGuardia Airport">LaGuardia Airport</a> in December 2018.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-ago_31-1" class="reference"><a href="#cite_note-ago-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>In October 2018, FAO Schwarz <a href="/wiki/Pop-up_retail" title="Pop-up retail">pop-up</a> stores opened at 90 <a href="/wiki/Hudson%27s_Bay_Company" title="Hudson's Bay Company">Hudson's Bay Company</a> stores across Canada, just ahead of the Christmas holiday season, to remain open through the holidays.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>In March 2019, a store opened at <a href="/wiki/Midway_International_Airport" title="Midway International Airport">Midway International Airport</a> in <a href="/wiki/Chicago" title="Chicago">Chicago</a>.<sup id="cite_ref-ago_31-2" class="reference"><a href="#cite_note-ago-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>Also in 2019, an F.A.O. Schwartz shop opened in <a href="/wiki/Arnotts_(Ireland)" title="Arnotts (Ireland)">Arnotts</a> department store in Ireland, replacing its original toy shop. </p><p>In November 2021, a store opened in <a href="/wiki/Milan" title="Milan">Milan</a>.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p><p>In spring 2024, a new location opened in Paris at <a href="/wiki/Galeries_Lafayette" title="Galeries Lafayette">Galeries Lafayette</a> Haussmann department store.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Brand">Brand</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=7" title="Edit section: Brand"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>FAO Schwarz is known for its large assortment of plush animals and the Piano Dance Mat, a smaller replica of <a href="/wiki/The_Walking_Piano" class="mw-redirect" title="The Walking Piano">The Walking Piano</a> featured in the Tom Hanks film <i><a href="/wiki/Big_(film)" title="Big (film)">Big</a></i>.<sup id="cite_ref-fao.com_12-1" class="reference"><a href="#cite_note-fao.com-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> FAO Schwarz also features limited-quantity luxury items including a drivable, child-size automobile encrusted with over 40,000 crystals and valued at US$25,000. </p><p>In addition to its own line of products, FAO Schwarz carries brands including <a href="/wiki/Margarete_Steiff_GmbH" class="mw-redirect" title="Margarete Steiff GmbH">Steiff</a>, the world's oldest (founded 1880) <sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2019)">citation needed</span></a></i>]</sup> German designer of stuffed animals; <a href="/wiki/Melissa_%26_Doug" title="Melissa & Doug">Melissa & Doug</a>, a leading designer and manufacturer of educational toys; and <a href="/wiki/Build-A-Bear_Workshop" title="Build-A-Bear Workshop">Build-A-Bear Workshop</a>, a make-your-own experience featuring a selection of exclusive FAO Schwarz stuffed animals and accessories, among other in-store retail partners. </p><p>When <i>Kinectimals: Now with Bears!</i> was released, the brand also released an exclusive teddy bear plush with a scan tag. </p> <div class="mw-heading mw-heading3"><h3 id="Logo">Logo</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=8" title="Edit section: Logo"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Through the years, the FAO Schwarz logo has had versions that included a <a href="/wiki/Teddy_bear" title="Teddy bear">teddy bear</a>, <a href="/wiki/Toy_block" title="Toy block">toy blocks</a>, a <a href="/wiki/Toy_soldier" title="Toy soldier">toy soldier</a>, <a href="/wiki/Rocking_horse" title="Rocking horse">rocking horse</a> and an animated <a href="/wiki/Clock_tower" title="Clock tower">clock tower</a>.<sup id="cite_ref-Rebranding_38-0" class="reference"><a href="#cite_note-Rebranding-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> In 2010, the FAO Schwarz logo was redesigned in colors of red and silver. The new logo emphasized the initials of company founder, Frederick August Otto Schwarz.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> It also debuted a company mascot, Wit.<sup id="cite_ref-Rebranding_38-1" class="reference"><a href="#cite_note-Rebranding-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> In 2017, FAO Schwarz hired design studio, Mattson Creative, to rebrand the FAO Schwarz logo and packaging. Mattson Creative also created the store's reopening tagline and <a href="/wiki/Hashtag" title="Hashtag">hashtag</a>, "Return to Wonder". </p> <div class="mw-heading mw-heading2"><h2 id="In_popular_culture">In popular culture</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=9" title="Edit section: In popular culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:2004-12-12_-_New_York_(9).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/77/2004-12-12_-_New_York_%289%29.jpg/248px-2004-12-12_-_New_York_%289%29.jpg" decoding="async" width="248" height="186" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/77/2004-12-12_-_New_York_%289%29.jpg/372px-2004-12-12_-_New_York_%289%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/77/2004-12-12_-_New_York_%289%29.jpg/496px-2004-12-12_-_New_York_%289%29.jpg 2x" data-file-width="1024" data-file-height="768" /></a><figcaption>The Walking Piano</figcaption></figure> <p>In the 1972 short story "<a href="/wiki/The_Lesson_(short_story)" title="The Lesson (short story)">The Lesson</a>", the store is cast as an instance of immense wealth disparity between <a href="/wiki/Social_class" title="Social class">classes</a> to a group of poor children. </p><p>The New York store is featured in the 1988 <a href="/wiki/Tom_Hanks" title="Tom Hanks">Tom Hanks</a> film <i><a href="/wiki/Big_(1988_film)" class="mw-redirect" title="Big (1988 film)">Big</a></i>, in which Hanks and <a href="/wiki/Robert_Loggia" title="Robert Loggia">Robert Loggia</a> dance "<a href="/wiki/Heart_and_Soul_(1938_song)" class="mw-redirect" title="Heart and Soul (1938 song)">Heart & Soul</a>" and "<a href="/wiki/Chopsticks_(music)" class="mw-redirect" title="Chopsticks (music)">Chopsticks</a>" on the store's large <a href="/wiki/The_Walking_Piano" class="mw-redirect" title="The Walking Piano">dance-on piano</a>.<sup id="cite_ref-referenceforbusiness_40-0" class="reference"><a href="#cite_note-referenceforbusiness-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>The store's interior was the inspiration for the fictional "Duncan's Toy Chest" featured in the 1992 film <i><a href="/wiki/Home_Alone_2:_Lost_in_New_York" title="Home Alone 2: Lost in New York">Home Alone 2: Lost in New York</a>.</i><sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> The store is featured in Woody Allen's 1995 film <i><a href="/wiki/Mighty_Aphrodite" title="Mighty Aphrodite">Mighty Aphrodite</a></i> in the final scene where main characters Lenny and Linda have a chance encounter. It is also featured in <i><a href="/wiki/Baby_Boom_(film)" title="Baby Boom (film)">Baby Boom</a></i> (1987) and <i><a href="/wiki/Big_Business_(1988_film)" title="Big Business (1988 film)">Big Business</a></i> (1988), among others.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>In the 1999 remake of the musical film <i><a href="/wiki/Annie_(1999_film)" title="Annie (1999 film)">Annie</a></i>, during the song "NYC", the characters Oliver Warbucks, Grace, and Annie join a crowd of people all admiring an impressive Christmas-themed window display containing a sign that reads "F.A.O. Schwarz". </p><p>In the 2010 film <i><a href="/wiki/Toy_Story_3" title="Toy Story 3">Toy Story 3</a></i>, when Buzz Lightyear is captured, Lots-o-Huggin' Bear unties him and indirectly references FAO Schwarz in a euphemism: "Oh F-A-O my Schwarz". </p><p>The store is featured in the 2011 film <i><a href="/wiki/The_Smurfs_(film)" title="The Smurfs (film)">The Smurfs</a></i> during a chase scene.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> Scenes from the movie were shot over five nights in May 2011.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p>In the 2019 episode of <i><a href="/wiki/The_Simpsons" title="The Simpsons">The Simpsons</a></i>, "<a href="/wiki/Crystal_Blue-Haired_Persuasion" title="Crystal Blue-Haired Persuasion">Crystal Blue-Haired Persuasion</a>", a healing crystal shop is named "FAO Quartz". </p><p>In the 2021 series <i><a href="/wiki/Hawkeye_(miniseries)" title="Hawkeye (miniseries)">Hawkeye</a></i>, the climax of the battle between <a href="/wiki/Hawkeye_(Kate_Bishop)" title="Hawkeye (Kate Bishop)">Kate Bishop</a> and <a href="/wiki/Wilson_Fisk" class="mw-redirect" title="Wilson Fisk">Wilson Fisk</a> occurs in the 30 Rockefeller Plaza location. The actual name of the shop is obscured. </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=10" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-CNBC-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-CNBC_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.cnbc.com/2012/02/22/FAO-Schwarz:-150-Years-of-Toys.html">"FAO Schwarz: 150 Years of Toys"</a>. <i><a href="/wiki/CNBC" title="CNBC">CNBC</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140116081849/http://www.cnbc.com/id/46483722/FAO_Schwarz_150_Years_of_Toys">Archived</a> from the original on January 16, 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNBC&rft.atitle=FAO+Schwarz%3A+150+Years+of+Toys&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2012%2F02%2F22%2FFAO-Schwarz%3A-150-Years-of-Toys.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFVerdon2010" class="citation news cs1">Verdon, Joan (October 14, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20121026045852/http://www.northjersey.com/news/104925149_Toys__R__Us_has_big_plans_for_luxe_retailer.html">"Toys 'R' Us has big plans for luxe retailer FAO Schwarz"</a>. <i><a href="/wiki/Daily_Record_(Morristown)" class="mw-redirect" title="Daily Record (Morristown)">Daily Record</a></i>. Morristown, New Jersey. Archived from <a rel="nofollow" class="external text" href="http://www.northjersey.com/news/104925149_Toys__R__Us_has_big_plans_for_luxe_retailer.html">the original</a> on October 26, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Daily+Record&rft.atitle=Toys+%27R%27+Us+has+big+plans+for+luxe+retailer+FAO+Schwarz&rft.date=2010-10-14&rft.aulast=Verdon&rft.aufirst=Joan&rft_id=http%3A%2F%2Fwww.northjersey.com%2Fnews%2F104925149_Toys__R__Us_has_big_plans_for_luxe_retailer.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSchlossberg2015" class="citation news cs1">Schlossberg, Mallory (July 15, 2015). <a rel="nofollow" class="external text" href="https://www.businessinsider.com/fao-schwarz-is-closing-2015-7">"The world's most iconic toy store is shutting its doors today"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">October 24,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=R%C3%A9publik+Retail&rft.atitle=La+mythique+enseigne+am%C3%A9ricaine+de+jouets+FAO+Schwarz+s%E2%80%99installe+%C3%A0+Paris&rft.date=2024-05-16&rft.aulast=Bouaziz&rft.aufirst=Dalila&rft_id=https%3A%2F%2Fwww.republik-retail.fr%2Fexperience-client%2Frelation-client%2Fla-mythique-enseigne-americaine-de-jouets-fao-schwarz-s-installe-a-paris.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-Rebranding-38"><span class="mw-cite-backlink">^ <a href="#cite_ref-Rebranding_38-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Rebranding_38-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.giftsanddec.com/business-news/fao-schwarz-evolving-rebranding/#:~:text=The%20redesigned%20brand%20will%20be%20translated%20throughout%20all,all%20Toys%22R%22Us%20stores%20nationwide%2C%20and%20online%20at%20FAO.com.">"FAO Schwarz Evolving, Rebranding"</a>. <i>Gifts & Decorative Accessories</i>. October 14, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gifts+%26+Decorative+Accessories&rft.atitle=FAO+Schwarz+Evolving%2C+Rebranding&rft.date=2010-10-14&rft_id=https%3A%2F%2Fwww.giftsanddec.com%2Fbusiness-news%2Ffao-schwarz-evolving-rebranding%2F%23%3A~%3Atext%3DThe%2520redesigned%2520brand%2520will%2520be%2520translated%2520throughout%2520all%2Call%2520Toys%2522R%2522Us%2520stores%2520nationwide%252C%2520and%2520online%2520at%2520FAO.com.&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-39">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://toybook.com/fao-redesigns-brand-with-new-logo-packaging-look">"FAO Redesigns Brand with New Logo, Packaging"</a>. <i>The Toy Book</i>. October 18, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Toy+Book&rft.atitle=FAO+Redesigns+Brand+with+New+Logo%2C+Packaging&rft.date=2010-10-18&rft_id=http%3A%2F%2Ftoybook.com%2Ffao-redesigns-brand-with-new-logo-packaging-look&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-referenceforbusiness-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-referenceforbusiness_40-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.referenceforbusiness.com/history2/52/FAO-Schwarz.html">"FAO Schwarz – Company Profile, Information, Business Description, History, Background Information on FAO Schwarz"</a>. <i>Reference for Business</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Reference+for+Business&rft.atitle=FAO+Schwarz+%E2%80%93+Company+Profile%2C+Information%2C+Business+Description%2C+History%2C+Background+Information+on+FAO+Schwarz&rft_id=http%3A%2F%2Fwww.referenceforbusiness.com%2Fhistory2%2F52%2FFAO-Schwarz.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://flavorwire.com/491106/the-frustrating-geographical-inaccuracy-of-home-alone-2-lost-in-new-york">"The Frustrating Geographical Inaccuracy of 'Home Alone 2: Lost in New York'<span class="cs1-kern-right"></span>"</a>. <i>Flavorwire</i>. November 28, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">May 26,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Flavorwire&rft.atitle=The+Frustrating+Geographical+Inaccuracy+of+%27Home+Alone+2%3A+Lost+in+New+York%27&rft.date=2014-11-28&rft_id=http%3A%2F%2Fflavorwire.com%2F491106%2Fthe-frustrating-geographical-inaccuracy-of-home-alone-2-lost-in-new-york&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120209065140/http://www.screentours.com/FAO-Schwarz-new-york-city">"New York Tours visiting FAO Schwarz: Explore New York City through its famous TV & movie locations!"</a>. <i>Screen Tours</i>. Archived from <a rel="nofollow" class="external text" href="http://www.screentours.com/FAO-Schwarz-new-york-city">the original</a> on February 9, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">April 4,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Screen+Tours&rft.atitle=New+York+Tours+visiting+FAO+Schwarz%3A+Explore+New+York+City+through+its+famous+TV+%26+movie+locations%21&rft_id=http%3A%2F%2Fwww.screentours.com%2FFAO-Schwarz-new-york-city&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.giftsanddec.com/business-news/fao-schwarz-gets-smurftastic-makeover-celebrating-appearance-in-smurf-filmnbsp/">"FAO Schwarz Gets Smurftastic Makeover, Celebrating Appearance in Smurf Film"</a>. <i>Gifts & Decorative Accessories</i>. July 26, 2011.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gifts+%26+Decorative+Accessories&rft.atitle=FAO+Schwarz+Gets+Smurftastic+Makeover%2C+Celebrating+Appearance+in+Smurf+Film&rft.date=2011-07-26&rft_id=https%3A%2F%2Fwww.giftsanddec.com%2Fbusiness-news%2Ffao-schwarz-gets-smurftastic-makeover-celebrating-appearance-in-smurf-filmnbsp%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> <li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110930132048/http://www.visualhollywood.com/movies_2011/smurfs/notes.pdf">"THE SMURFS: Production Notes"</a> <span class="cs1-format">(PDF)</span>. <i>Visual Hollywood</i>. Archived from <a rel="nofollow" class="external text" href="http://www.visualhollywood.com/movies_2011/smurfs/notes.pdf">the original</a> <span class="cs1-format">(PDF)</span> on September 30, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">April 4,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Visual+Hollywood&rft.atitle=THE+SMURFS%3A+Production+Notes&rft_id=http%3A%2F%2Fwww.visualhollywood.com%2Fmovies_2011%2Fsmurfs%2Fnotes.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFAO+Schwarz" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=FAO_Schwarz&action=edit&section=11" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid 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//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></a></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:FAO_Schwarz" class="extiw" title="commons:Category:FAO Schwarz">FAO Schwarz</a></span>.</div></div> </div> <ul><li><a rel="nofollow" class="external text" href="http://www.fao.com">FAO Schwarz Website</a></li> <li><a rel="nofollow" class="external text" href="http://www.referenceforbusiness.com/history2/52/FAO-Schwarz.html">History of FAO Schwarz from inception to 2001.</a></li> <li><a rel="nofollow" class="external text" href="http://findarticles.com/p/articles/mi_m0FNP/is_23_40/ai_80756332">Article on Right Start's acquisition of FAO Schwarz.</a></li> <li><a rel="nofollow" class="external text" href="http://www.smh.com.au/articles/2003/12/03/1070351657436.html?from=storyrhs">Article on FAO Schwarz bankruptcy filings.</a></li> <li><a rel="nofollow" class="external text" href="http://collectdolls.about.com/library/weekly/aa020603.htm">Another article on bankruptcy filing and store closures.</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20050918162002/http://collectdolls.about.com/library/weekly/aa020603.htm">Archived</a> September 18, 2005, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></li> <li><a rel="nofollow" class="external text" href="https://www.nbcnewyork.com/news/local/FAO-Schwarz-Toy-Store-Moving-to-Rockefeller-Center-462843463.html">Legendary Toy Store FAO Schwarz to Get New Home at Rockefeller Center: Reports.</a></li></ul> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style 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.navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style><style data-mw-deduplicate="TemplateStyles:r1038841319">.mw-parser-output .tooltip-dotted{border-bottom:1px dotted;cursor:help}</style></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q2917244#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata726" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q2917244#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata726" style="font-size:114%;margin:0 4em"><a href="/wiki/Help:Authority_control" title="Help:Authority control">Authority control databases</a> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q2917244#identifiers" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://isni.org/isni/0000000091468389">ISNI</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/133878554">VIAF</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><span class="rt-commentedText tooltip tooltip-dotted" title="FAO Schwarz (Firm)"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/n99037222">United States</a></span></span></li></ul></div></td></tr></tbody></table></div> <p><span class="geo-inline-hidden noexcerpt"><style data-mw-deduplicate="TemplateStyles:r1156832818">.mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output 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