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et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blog_0 ds-grid-blog ds-grid-blog-1 et_pb_posts et_pb_bg_layout_light "> <div class="et_pb_ajax_pagination_container"> <article id="post-26692" class="et_pb_post clearfix et_pb_blog_item_0_0 post-26692 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-goals tag-smart-goals tag-kpi tag-kpis tag-key-performance-indicator tag-key-performance-indicators tag-marketing-strategy tag-social-media-strategy tag-social-media-best-practices"> <a href="https://nismonline.org/the-secret-formula-kpis/" class="entry-featured-image-url"><img fetchpriority="high" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201080%20675'%3E%3C/svg%3E" alt="The Secret Formula? KPIs." class="" width="1080" height="675" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/10/pexels-olia-danilevich-8145335-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2024/10/pexels-olia-danilevich-8145335-480x320.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/10/pexels-olia-danilevich-8145335-1080x675.jpg" /><noscript><img fetchpriority="high" decoding="async" src="https://nismonline.org/wp-content/uploads/2024/10/pexels-olia-danilevich-8145335-1080x675.jpg" alt="The Secret Formula? KPIs." class="" width="1080" height="675" srcset="https://nismonline.org/wp-content/uploads/2024/10/pexels-olia-danilevich-8145335-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2024/10/pexels-olia-danilevich-8145335-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /></noscript></a> <h2 class="entry-title"><a href="https://nismonline.org/the-secret-formula-kpis/">The Secret Formula? KPIs.</a></h2> <p class="post-meta">by <span class="author vcard"><a href="https://nismonline.org/author/sam-cuellar/" title="Posts by Sam Cuellar" rel="author">Sam Cuellar</a></span> | <span class="published">Nov 21, 2024</span></p><div class="post-content"><div class="post-content-inner"><p>As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For those of you who are unsure of what KPIs are, they stand for “Key Performance Indicators.” KPIs are used...</p> </div><a href="https://nismonline.org/the-secret-formula-kpis/" class="more-link">read more</a></div> </article>  <article id="post-26773" class="et_pb_post clearfix et_pb_blog_item_0_1 post-26773 post type-post status-publish format-standard has-post-thumbnail hentry category-community-management category-exam-preparation-blog tag-social-media tag-social-media-marketing tag-social-media-tools tag-social-media-professionals tag-influencer tag-ftc tag-advertiser tag-affiliated-marketer tag-edusocial-blog"> <a href="https://nismonline.org/ftc-regulations-you-should-know-about-in-advertising-and-marketing/" class="entry-featured-image-url"><img fetchpriority="high" decoding="async" src="https://nismonline.org/wp-content/uploads/2024/10/Ad-1080x675.png" alt="FTC Regulations You Should Know About in Advertising and Marketing" class="" width="1080" height="675" srcset="https://nismonline.org/wp-content/uploads/2024/10/Ad-980x653.png 980w, https://nismonline.org/wp-content/uploads/2024/10/Ad-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /></a> <h2 class="entry-title"><a href="https://nismonline.org/ftc-regulations-you-should-know-about-in-advertising-and-marketing/">FTC Regulations You Should Know About in Advertising and Marketing</a></h2> <p class="post-meta">by <span class="author vcard"><a href="https://nismonline.org/author/taylor-munghia/" title="Posts by Taylor Munghia" rel="author">Taylor Munghia</a></span> | <span class="published">Nov 19, 2024</span></p><div class="post-content"><div class="post-content-inner"><p>If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...</p> </div><a href="https://nismonline.org/ftc-regulations-you-should-know-about-in-advertising-and-marketing/" class="more-link">read more</a></div> </article>  <article id="post-3538" class="et_pb_post clearfix et_pb_blog_item_0_2 post-3538 post type-post status-publish format-standard has-post-thumbnail hentry category-community-management category-strategy tag-social-media-strategy tag-marketing-strategy tag-national-institute-for-social-media tag-nism tag-social-media tag-social-media-best-practices tag-social-media-tools tag-marketing tag-strategy tag-business tag-connecting-with-customers tag-establishing-real-world-relationships"> <a href="https://nismonline.org/why-social-media-is-important-for-business/" class="entry-featured-image-url"><img decoding="async" src="https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-1080x675.jpg" alt="Why Social Media is Important for Business" class="" width="1080" height="675" srcset="https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-980x661.jpg 980w, https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-480x324.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /></a> <h2 class="entry-title"><a href="https://nismonline.org/why-social-media-is-important-for-business/">Why Social Media is Important for Business</a></h2> <p class="post-meta">by <span class="author vcard"><a href="https://nismonline.org/author/nismadmin/" title="Posts by NISMadmin" rel="author">NISMadmin</a></span> | <span class="published">Nov 14, 2024</span></p><div class="post-content"><div class="post-content-inner"><p>Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...</p> </div><a href="https://nismonline.org/why-social-media-is-important-for-business/" class="more-link">read more</a></div> </article>  </div> </div>  <div class="et_pb_module et_pb_blog_1 ds-grid-blog ds-grid-blog-2 et_pb_posts et_pb_bg_layout_light "> <div class="et_pb_ajax_pagination_container"> <article id="post-26588" class="et_pb_post clearfix et_pb_blog_item_1_0 post-26588 post type-post status-publish format-standard has-post-thumbnail hentry category-exam-preparation-blog category-strategy category-tools tag-target-market tag-target-audience tag-positioning-map tag-reaching-your-audience"> <a href="https://nismonline.org/getting-in-position-how-to-reach-your-audience-once-youve-found-them/" class="entry-featured-image-url"><img decoding="async" src="https://nismonline.org/wp-content/uploads/2024/10/pexels-anna-nekrashevich-7552374-1080x675.jpg" alt="Getting in Position: How to Reach Your Audience Once You’ve Found Them" class="" width="1080" height="675" srcset="https://nismonline.org/wp-content/uploads/2024/10/pexels-anna-nekrashevich-7552374-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2024/10/pexels-anna-nekrashevich-7552374-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /></a> <h2 class="entry-title"><a href="https://nismonline.org/getting-in-position-how-to-reach-your-audience-once-youve-found-them/">Getting in Position: How to Reach Your Audience Once You’ve Found Them</a></h2> <p class="post-meta">by <span class="author vcard"><a href="https://nismonline.org/author/ben-rosenstiel/" title="Posts by Ben Rosenstiel" rel="author">Ben Rosenstiel</a></span> | <span class="published">Nov 12, 2024</span></p><div class="post-content"><div class="post-content-inner"><p>I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. 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The social media industry is changing and is never at a standstill, with its platforms constantly evolving and becoming a one-stop place for anything you need. Over the years, we have...</p> </div><a href="https://nismonline.org/how-social-media-shops-are-taking-over/" class="more-link">read more</a></div> </article>  <article id="post-26566" class="et_pb_post clearfix et_pb_blog_item_1_2 post-26566 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-reviews tag-social-media-strategy tag-social-media tag-content-marketing tag-content tag-customers tag-authentic tag-brand tag-user-generated tag-credible tag-clients"> <a href="https://nismonline.org/beyond-reviews-discover-how-user-generated-content-can-enhance-your-brand/" class="entry-featured-image-url"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201080%20675'%3E%3C/svg%3E" alt="Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand" class="" width="1080" height="675" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/10/sweet-life-sJIvFHq0zJo-unsplash-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2024/10/sweet-life-sJIvFHq0zJo-unsplash-480x320.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/10/sweet-life-sJIvFHq0zJo-unsplash-1080x675.jpg" /><noscript><img decoding="async" src="https://nismonline.org/wp-content/uploads/2024/10/sweet-life-sJIvFHq0zJo-unsplash-1080x675.jpg" alt="Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand" class="" width="1080" height="675" srcset="https://nismonline.org/wp-content/uploads/2024/10/sweet-life-sJIvFHq0zJo-unsplash-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2024/10/sweet-life-sJIvFHq0zJo-unsplash-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /></noscript></a> <h2 class="entry-title"><a href="https://nismonline.org/beyond-reviews-discover-how-user-generated-content-can-enhance-your-brand/">Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand</a></h2> <p class="post-meta">by <span class="author vcard"><a href="https://nismonline.org/author/jenna-zark/" title="Posts by Jenna Zark" rel="author">Jenna Zark</a></span> | <span class="published">Nov 5, 2024</span></p><div class="post-content"><div class="post-content-inner"><p>If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. 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