I’ve been on LinkedIn since it started…

<!DOCTYPE html> <html lang="en" class="cls-fix-enabled"> <head> <meta name="pageKey" content="d_flagship2_pulse_read"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="0.0.4326" data-call-tree-id="AAYuVWP4X3Rof5An/5Eprw==" data-multiproduct-name="article-ssr-frontend" data-service-name="article-ssr-frontend" data-browser-id="cd8bc2da-a8fc-4622-8150-bcdc7f088d33" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_flagship2_pulse_read;NymkCRjtRdGtwaz2HL+Vog==" data-theme="light" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-logout-url="https://www.linkedin.com/uas/logout?session_full_logout=true&csrfToken=ajax%3A6916379781958129357" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="enabled" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="enabled"> <link rel="canonical" href="https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>I’ve been on LinkedIn since it started…</title> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/cichoc3d0mn645zn3ofuupiai"> <meta name="description" content=".."> <meta property="og:title" content="I’ve been on LinkedIn since it started…"> <meta property="og:description" content=".."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4E12AQEyxWtYYlu3mA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1666611102637?e=2147483647&v=beta&t=uLo_YYAKfZ4VhSKwSl0Rd7PmtES6WoI1zbV6xHtFE-o"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@LinkedInEditors"> <meta name="twitter:title" content="I’ve been on LinkedIn since it started…"> <meta name="twitter:description" content=".."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E12AQEyxWtYYlu3mA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1666611102637?e=2147483647&v=beta&t=uLo_YYAKfZ4VhSKwSl0Rd7PmtES6WoI1zbV6xHtFE-o"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Adam Gray"> <meta name="twitter:label2" content="Reading time"> <meta name="twitter:data2" content="5 min read"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/pulse/api/ingraphs/gauge" data-counter-metric-endpoint="/pulse/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"..","url":"https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray","publisher":null,"name":"I’ve been on LinkedIn since it started…","commentCount":12,"interactionStatistic":[{"interactionType":"http://schema.org/LikeAction","userInteractionCount":16,"@type":"InteractionCounter"},{"interactionType":"http://schema.org/CommentAction","userInteractionCount":12,"@type":"InteractionCounter"}],"datePublished":"2022-10-26T07:17:50.000+00:00","mainEntityOfPage":"https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray","isAccessibleForFree":true,"image":{"url":"https://media.licdn.com/dms/image/v2/D4E12AQEyxWtYYlu3mA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1666611102637?e=2147483647&v=beta&t=uLo_YYAKfZ4VhSKwSl0Rd7PmtES6WoI1zbV6xHtFE-o","@type":"ImageObject"},"dateModified":"2022-10-26T07:17:50.000+00:00","author":{"@type":"Person","url":"https://uk.linkedin.com/in/adamgray","name":"Adam Gray","image":"https://media.licdn.com/dms/image/v2/D4E03AQEoGSJgBJXitg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730286697294?e=2147483647&v=beta&t=Ow1gkpYeEdxlbtITeSfEczsFnXwfzzyLvdB3tASSaZc","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":15473}}} </script>  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="cd8bc2da-a8fc-4622-8150-bcdc7f088d33" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray" type="hidden"> <input name="trk" value="pulse-article_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="pulse-article_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="pulse-article_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code>  <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="pulse-article_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="pulse-article_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> Sign in to view more content </h2> <p class="contextual-sign-in-modal__subtitle mb-2 mx-12 babybear:mx-0 text-center font-sans text-md text-color-text"> Create your free account or sign in to continue your search </p>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="pulse-article_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="cd8bc2da-a8fc-4622-8150-bcdc7f088d33" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="pulse-article_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=pulse-article_contextual-sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="pulse-article_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="pulse-article_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="pulse-article_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="isLite" style="display: none"></code> <code id="isMobile" style="display: none"></code> <code id="articleViewEventData" style="display: none"></code> <code id="articleUrn" style="display: none"></code> <code id="legacyArticleUrn" style="display: none"></code>  <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile babybear:flex-wrap " aria-label="Primary"> <a href="/?trk=article-ssr-frontend-pulse_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-logo" data-tracking-will-navigate> <span class="sr-only">LinkedIn</span> <icon class="nav-logo--inbug flex text-color-brand papabear:hidden mamabear:hidden" data-svg-class-name="h-[34px] w-[34px] babybear:h-[26px] babybear:w-[26px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <icon class="block text-color-brand w-[102px] h-[26px] babybear:hidden" data-test-id="nav-logo" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8fkga714vy9b2wk5auqo5reeb"></icon> </a>  <ul class="top-nav-menu flex items-center babybear:w-full babybear:justify-between babybear:pt-1 justify-start w-max pt-0 overflow-x-auto nav__menu babybear:order-last order-3 ml-auto"> <li class> <a href="https://www.linkedin.com/pulse/topics/home/?trk=article-ssr-frontend-pulse_guest_nav_menu_articles" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_articles" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ulnj3n2ijcmhej768y6oj1hr"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Articles </span> </a> </li> <li class> <a href="https://www.linkedin.com/pub/dir/+/+?trk=article-ssr-frontend-pulse_guest_nav_menu_people" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_people" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7kb6sn3tm4cx918cx9a5jlb0"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> People </span> </a> </li> <li class> <a href="https://www.linkedin.com/learning/search?trk=article-ssr-frontend-pulse_guest_nav_menu_learning" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_learning" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8wykgzgbqy0t3fnkgborvz54u"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Learning </span> </a> </li> <li class> <a href="https://www.linkedin.com/jobs/search?trk=article-ssr-frontend-pulse_guest_nav_menu_jobs" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_jobs" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/92eb1xekc34eklevj0io6x4ki"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Jobs </span> </a> </li> <li class> <a href="https://www.linkedin.com/games?trk=article-ssr-frontend-pulse_guest_nav_menu_games" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_games" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29h8hsjuomfp50lam5ipnc3uh"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Games </span> </a> </li> <li class> <a href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_nav_upsell&trk=article-ssr-frontend-pulse_guest_nav_menu_windows" data-tracking-control-name="article-ssr-frontend-pulse_guest_nav_menu_windows" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-[96px] px-1 border-solid border-l-1 border-r-1 babybear:border-r-0 border-color-border-faint flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/admayac2rnonsqhz9v3rzwcyu"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Get the app </span> </a> </li> </ul> <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_nav-header-join" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-join" data-test-live-nav-primary-cta data-tracking-will-navigate> Join now </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/uas/login?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&fromSignIn=true&trk=article-ssr-frontend-pulse_nav-header-signin" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-signin" data-tracking-will-navigate> Sign in </a> <a aria-label="Sign in" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="article-ssr-frontend-pulse_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/uas/login?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&fromSignIn=true&trk=article-ssr-frontend-pulse_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow pulse">  <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E12AQEyxWtYYlu3mA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1666611102637?e=2147483647&v=beta&t=uLo_YYAKfZ4VhSKwSl0Rd7PmtES6WoI1zbV6xHtFE-o" fetchpriority="high" data-embed-id="cover-image" alt="I’ve been on LinkedIn since it started…"> </div> </div> <figcaption class="cover-img__caption text-sm text-color-text-secondary pt-2">Photo from Pexels by Pavel Danilyuk</figcaption> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">I’ve been on LinkedIn since it started…</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PONCHO_ARTICLE&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PONCHO_ARTICLE" data-semaphore-content-urn="urn:li:linkedInArticle:6990267624018305024" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://uk.linkedin.com/in/adamgray" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Adam Gray </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEoGSJgBJXitg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730286697294?e=2147483647&v=beta&t=Ow1gkpYeEdxlbtITeSfEczsFnXwfzzyLvdB3tASSaZc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Adam Gray"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Adam Gray </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Save Ferris! </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Oct 26, 2022 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>...that’s what someone said to me the other day.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Wow, 20 years on a platform and still no idea of how it works and how it can be used to influence people’s decisions was the reality.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The mere fact that you have been on a platform for years is absolutely no guarantee of even a basic competence. Simply look at the data:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">How many people are you connected to?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you’re in a sales facing role and you “meet” just two people per day and you ONLY connect to this people after having met them means that if you have been on LinkedIn for a decade you would have 5000 connections. Now, if you were proactive, one might assume that you connect to people you haven’t yet met as well so the number should be far higher shouldn’t it.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">How often do you post?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>How long does someone you’ve met remain front of mind…10 minutes, 1 day, 2 weeks…? For all of us it is a worryingly short period of time and that’s why we need to keep our visibility up with our network. If 1000 people within your network are where they need to be - in your target accounts, industries, verticals every time you post some of those people will see you again and remind them of who you are and what you do. The more you post (within reason) the more likely you are to be there at the point when they have a problem you can solve.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Are people consuming your content?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>My post received 1000 impressions…that’s good until you realise what an impression actually is. An impression means that more than 1 pixel has loaded for more than 1/60th of a second. For example, if you load your newsfeed and then hold the “page down” button and just watch the content flash past without even being able to read any of it. Everything that has travelled through that window received an impression. What matters is how much engagement did you get. Even if only one person in 10 who reads your post “likes” it you have some indication of whether i) the content is actually being read, and ii) whether people think it’s any good. Focus on that. If the figure is low you need to work-out how to increase it.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Following-up.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It’s nice that 20 people like your post but it’s worthless f you just pat yourself on the back. Drop them a note that says “hi, thanks for liking my post…blah blah blah” because i) it’s courteous, and ii) they might say “I’ve been meaning to talk to you…”</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Reciprocity.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you want me to engage with your content you must first engage with mine. We’ve all met people who have no interest in what we have to say and only want to talk about themselves…dreadful isn’t it. Why should an online environment be any different? It isn’t. If you read, engage with, comment on my posts I am far more likely to invent my time in yours.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/why-nobody-likes-your-linkedin-post-15-tips-2024-nathanial-bibby-pwirc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHfx8X0q0ljig/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1730425945685?e=2147483647&v=beta&t=m_-oc4kgtqATniL17fRjgBihqlTovN1Hq3bTfcsb86c"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Why Nobody Likes Your LinkedIn Post: 15…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Nathanial Bibby </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/why-marketers-should-treat-linkedin-like-main-event-thomas-helfrich-twtlf"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFx8GoWHr8ZLA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1734528526015?e=2147483647&v=beta&t=Wwrlg4nFlov-sOFTfQvMvMarmj3NXa044Iwi_VkRh-k"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Why Marketers Should Treat LinkedIn Like Their Main…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Thomas Helfrich </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/how-elevate-your-voice-linkedin-bruce-kasanoff"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQF4e-cVSEsXVg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1541431685761?e=2147483647&v=beta&t=c_C-iE-w5qEM3pA0eIDJYsDrI64r1aHXk4DrC5dwdtY"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">How to Elevate Your Voice on LinkedIn</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Bruce Kasanoff </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 years ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">I’ve not heard that before.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>“Would you like a constant stream of quality leads?”, “ We specialist in high performance web design”, “we are a market leading financial planing company”… we all get approaches like this every single day. Why do you think I would believe anything you say even if it’s true? What, because you’re a customer focused, high performing, self-starting over achiever? Hmmm think again. You don’t respond well to such things and neither will others.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Sorry, who are you?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>LinkedIn itself (like people) forgets you if you are not active. This isn’t about “hacking the algorithm” (there is no such thing, no matter what people tell you) this is simply about conditioning both the people in your network and the LinkedIn machine to recognise you and show what you publish to people whom might find int interesting.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Wow, that’s impressive.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That’s something that nobody every said after reading a profile. You are a high-achiever are you…good, I’m sure you will fit in well with the other 77,000 people who use that in the profile. Oh…you’re CEO are you (there’s 9,000,000 of those)… with so many people on LinkedIn you cannot stand-out by talking about what you do of what you’ve done. Your ONLY point of difference is to be yourself.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For everyone on LinkedIn I suspect that there are improvements that can be made. There are a number of levers can be pulled to affect the outcome.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Social media (LinkedIn particularly in a business context) is like a massive networking event, an event of hundreds of millions of attendees. Some of those attendees are on exhibition stands forcing brochures in to the hands of unwary passers-by, some are pacing the aisles and corridors looking for chance encounters, some are sitting in the cafe watching people walk past and others are in the bar signing deals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So, before rocking up at this immense event where it's easy to spend hours every day walking round in circles, consider what you can do to be as effective as possible.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class="font-[700]">how does your profile look</span><span class> - is it clear what you do and are you credible at it. Moreover, do you look like the sort of person I would like to know.</span></li> <li><span class="font-[700]">how many people are there in your network</span><span class>. The size of your network is not an absolute thing but given that you are growing your network in the places you want to be adding 100 new connections in those places will ALWAYS make your network better not worse.</span></li> <li><span class="font-[700]">how often do you post</span><span class>. How quickly we forget. If you are not front of mind and you don't show-up when I have a problem you can fix I will simply go somewhere else. That's what people do.</span></li> <li><span class="font-[700]">how do you follow up</span><span class>. You want to use every possible interaction to develop a dialogue - if i've looked at your profile, comments on a post, liked a post, connected with you... everything is a reason for a chat. Everything.</span></li> <li><span class="font-[700]">measure your success</span><span class>. Whatever your objectives are you ned to measure them...the important ones. Not likes/views/connections (as those are indicators NOT objectives) but measure commercial conversations, proposals, forecast/revenue, speaking opportunities, partnerships... those are the acid test.</span></li> </ol> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>No matter how well (or badly) things are going on social media for you, you can can improve your performance. But, in order to do this, you need to understand what is working and what isn't and what are the things you can do differently to affect those measures.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You might post something random and it might trigger a huge deal...we all get a bit of good luck from time to time but luck is not a good strategy because if it was we would all be rich from our winnings on the roulette table!</span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container " data-impression-id="article-ssr-frontend-pulse_x-social-details">  <div class="x-social-activity social-details x-social-activity-left flex flex-wrap w-full max-w-x-article-width-small justify-between lg:max-w-x-article-width"> <div class="flex x-social-activity-left flex-wrap"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto" data-feed-control="article-ssr-frontend-x-article_x-social-details_like-toggle_reactions-cta"> <a class="reactions-menu__link text-color-text social-action-bar__button relative h-6 cursor-pointer w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_like-toggle_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_like-toggle_reactions-cta" data-parent-urn="urn:li:ugcPost:6990934498116825088" data-tracking-will-navigate data-feed-control="article-ssr-frontend-x-article_x-social-details_like-toggle_reactions-cta">  <div class="like-button-default flex flex-row items-center "> <icon class="social-action-bar__icon" data-svg-class-name="social-action-bar__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="social-action-bar__button-text">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="social-action-bar__button-text">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="social-action-bar__button-text">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="social-action-bar__button-text">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="social-action-bar__button-text">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="social-action-bar__button-text">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="social-action-bar__button-text">Funny</span> </div> </div> </template> <div class="relative flex select-none flex-row items-center justify-center"> <a class="social-action-bar__button !rounded-none " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_comment-cta" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon" data-svg-class-name="social-action-bar__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/1p9aa0o2ms48w7ipecq9amsti"> </icon> <span class="social-action-bar__button-text"> Comment </span> </a> </div> <code id="i18n_copy_cta_message_success" style="display: none"></code> <code id="i18n_copy_cta_message_error" style="display: none"></code> <div class="collapsible-dropdown flex items-center relative hyphens-auto social-share inline-block relative select-none x-social-share " data-share-message="Share" data-share-url="https://www.linkedin.com/pulse/ive-been-linkedin-since-started-adam-gray?utm_source=share&utm_medium=guest_desktop" data-feed-control="article-ssr-frontend-x-article_x-social-details_social-share-intent_social-share_main_button" data-feed-action-category="EXPAND" data-feed-action-type="openShareMenu">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li> <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_copy" class="social-share__item social-share-item" data-share-service="copy"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/aup4g97pdky3ff73gv9lyhjvx"></icon> <span class="social-share__item-text pl-1">Copy</span> </button> </li> <li> <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_linkedin" class="social-share__item social-share-item" data-share-service="linkedin"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2uoxvguhsfspfnmr6tvfuyw4y" data-svg-class-name="text-color-text"></icon> <span class="social-share__item-text pl-1">LinkedIn</span> </button> </li> <li> <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_facebook" class="social-share__item social-share-item" data-share-service="facebook"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5xkjpykqkamtr6skk0vodqwd2"></icon> <span class="social-share__item-text pl-1">Facebook</span> </button> </li> <li> <button data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_twitter" class="social-share__item social-share-item" data-share-service="twitter"> <icon class="social-share__item-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4bmfmbwr1b97362o29qmjo1zj"></icon> <span class="social-share__item-text pl-1">Twitter</span> </button> </li>  </ul> <button aria-expanded="false" class="social-share__button social-share__button-square social-share-button social-action-bar__button social-share-button--square " aria-label data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_social-share-intent_social-share_main_button"> <icon class="social-share__button-icon " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2" data-svg-class-name="social-share-button-icon social-action-bar__icon--svg "></icon> <span class="social-share__button-text-square social-action-bar__button-text "> Share </span> </button> </div> </div> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs" data-sap-comment-urn="urn:li:ugcPost:6990934498116825088"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="16 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="16" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:ugcPost:6990934498116825088" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyfai5zw4nrqhyyhl0p7so58v" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 16 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="12" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:ugcPost:6990934498116825088"> 12 Comments </a>  </div> </div> </div> <div class="comments__container"> <div class="comments">   <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://in.linkedin.com/in/irene-stella-pereira-646860185?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGVdvnKz3tK0g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1721566871956?e=2147483647&v=beta&t=dGUoGH3sD9TUKBgbJIu8Ebxa1poFkJWI_eki41mocUs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Irene Stella Pereira, graphic"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://in.linkedin.com/in/irene-stella-pereira-646860185?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Irene Stella Pereira </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Senior Account Manager @ StudyAbroad7 / Invictus Engineers|</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:6990934498116825088,7087671253880213504)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Appreciating your efforts in digital organization, creating a seamless digital workflow and promoting efficiency @Adam Gray</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 1 Reaction </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 2 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://uk.linkedin.com/in/andrewseel?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Andrew Seel, graphic"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/in/andrewseel?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Andrew Seel </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Solving the motivation problem in employee advocacy | CEO: TOGETHR | Speaker | Podcaster</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:6990934498116825088,6990965190217326592)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Great article <a class="link" href="https://uk.linkedin.com/in/adamgray?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" data-tracking-will-navigate>Adam</a>. Reciprocity (I struggle to say that word properly 🤣 ) is something that stands out for me. Commenting and engaging with relevant posts in your network is the element of Linkedin that is so often missed and can make one of the biggest differences.</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 2 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 3 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://uk.linkedin.com/in/carinasmithmakeup?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFUV6SAebwRFQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727629514301?e=2147483647&v=beta&t=hIuxYC1s1s5MswA86g3jxVBv_u4wnVqySC6cjuRWzCI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Carina Smith, graphic"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/in/carinasmithmakeup?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Carina Smith </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Helping To Change The World One Lip At A Time 💋 GMB/Labour Party/Retail Manager/Make Up Artist/Blogger/Trainer/Luxury Retail Store Manager</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:6990934498116825088,6990957819495600128)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">It seems LinkedIn is a mystery to many. My industry uses tik tok and Instagram but there seems to be a huge disconnect with regards to LinkedIn and no understanding. Your article makes it very clear what needs to be done. I also read a post from a lady that said she didn't get a job because of her activity on here. Her posts are not derogatory or rude and she doesn't mention companies but it seems there is still a huge disconnect with digital transformation </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 2 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 3 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://uk.linkedin.com/in/timothyhughessocialselling?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGOyyjbPAh1sA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1664189823179?e=2147483647&v=beta&t=AROUk8f92iFDolCrkYcOsRJ5fuMFgehN76ZPMCnL_Z4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Timothy &quot;Tim&quot; Hughes 提姆·休斯 L.ISP, graphic"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/in/timothyhughessocialselling?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Timothy "Tim" Hughes 提姆·休斯 L.ISP </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Should have Played Quidditch for England</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2y </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:6990934498116825088,6990945999053586434)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">In a world that is digital, to not understand digital must be a scary place for the employees and the employer. Maybe 2023 it time to do something about it? </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 3 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 4 Reactions </span> </div> </div> </section> <div class="comments__see-more-wrapper"> <a class="comments__see-more" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_comments_comment-see-more" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments_comment-see-more" data-tracking-will-navigate> See more comments </a> </div> </div> </div> <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Five-been-linkedin-since-started-adam-gray&trk=article-ssr-frontend-pulse_x-social-details_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> <section class="core-section-container my-3 stacked-articles">  <h2 class="core-section-container__title section-title"> More articles by Adam Gray </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="article-ssr-frontend-pulse_show-more-less"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/mear-gray-om28-adam-gray-uoc4e" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> Mear & Gray OM28 </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHm3YYLemBYYA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1730566957182?e=2147483647&v=beta&t=MZIlGtI_OWXqDP75m8Jf2FRa_qtMBcuY3V9ptci6NW8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 15, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Mear & Gray OM28 </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> The first instrument we made ay Mear & Gray was a prototype OM18. Mahogany back and sides an minimal appointments. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="11 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="11" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 11 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/beneteau-concert-standard-adam-gray-xvu6e" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> The Beneteau Concert Standard </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGrQ5YXDZlHLg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1737899825153?e=2147483647&v=beta&t=SdXJz_fKR6QNG_RoybSdCG41r9prq8yhsysEO6598HQ" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 8, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Beneteau Concert Standard </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> I don't know about you, but I tend to go through phases of music I listen to, and indeed play. The guitar you play (as… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="16 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="16" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 16 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/secrets-social-selling-week-13-certifications-adam-gray-mnv5e" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> The Secrets of Social Selling Week 13 - Certifications </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHleuoHy9oqLA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1736954728415?e=2147483647&v=beta&t=RD2oLAmju97R2ZHptCwyCYKLP26ERhLlktUPywHcxIU" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 6, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Secrets of Social Selling Week 13 - Certifications </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Once again it's back to your profile. Your profile (particularly your LinkedIn profile) really is your basecamp on the… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/tom-sands-omc-adam-gray-3edoe" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> Tom Sands OMC </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFvzCzsKHFBhw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1730567054387?e=2147483647&v=beta&t=Vg4jtWTZRl39_RxrhA7dKajYdA4uLonD2hi2DL-bFX8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 1, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Tom Sands OMC </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Tom Sands is one of the rising stars of the guitar world. A decade ago he went to live in California to apprentice with… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="6" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 6 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/secrets-social-selling-week-12-starting-grow-network-adam-gray-rypbe" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> The Secrets of Social Selling Week 12 - starting to grow a network </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQG4WBKeTx3kow/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1736954678638?e=2147483647&v=beta&t=Sdvi_zVVrec2ZECXjrv0j2l-SIJfe4n0YVo_4gf-qD8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 30, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Secrets of Social Selling Week 12 - starting to grow a network </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> There's still plenty more to do to your profile, but by now it should already be looking pretty good. So let's start to… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="9 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="9" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 9 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 3 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/sobell-new-world-guitar-part-done-adam-gray-hdtpe" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> Sobell, New World guitar </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHavu6O23CU2Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1730566995408?e=2147483647&v=beta&t=47UQk4o5e_ZCu0SoOlpRBu3LvbgE3rM3q61B67tOwIM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 26, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Sobell, New World guitar </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> In the late 1970s a chap in the North East of England named Stefan Sobell, who had made some stringed instruments… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="18 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="18" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 18 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/secrets-social-selling-week-11-services-adam-gray-jtryf" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> The Secrets of Social Selling Week 11 - Services </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEd00DNC2U2Lg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1736954621457?e=2147483647&v=beta&t=HNd5MK6GvhvhkGxPqq2Tu1HvG-xqt8-mdESP2wk_i4k" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 23, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Secrets of Social Selling Week 11 - Services </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> For any "old timers" on LinkedIn this might be a relatively new section. This is an area where you can talk about (and… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/know-your-traditional-guitar-styles-adam-gray-n3rhe" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> Know your traditional guitar styles </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFceYCHlJcLVQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1730545272710?e=2147483647&v=beta&t=4HqZTXnCVC1qv74W3LwZU5B8gP9rnsF4W9WSiq6bNpc" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 18, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Know your traditional guitar styles </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> The Martin model numbering system has become fairly standard for traditional styled guitars the world over so if you… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="28 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="28" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 28 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="5" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 5 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/secrets-social-selling-week-10-recommendations-adam-gray-aovwe" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> The Secrets of Social Selling Week 10 - recommendations </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFrjyvOHYn85w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1736954562425?e=2147483647&v=beta&t=Z59z1N6l6Nt4t_Uf70LfEh1bWVkmh9sxE3sJ4dWNWKg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 16, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Secrets of Social Selling Week 10 - recommendations </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> You know when you look at an advert for a plumber and it says "Dave was a great guy, reasonably priced and left the… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="5" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 5 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/yamaha-ll16-adam-gray-pnm3e" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate> <span class="sr-only"> The Yamaha LL16 </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHqM2iFnbs0gg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1731602137340?e=2147483647&v=beta&t=ShKmM2cCvTIMhvj2zElvnslJ4_vsT5e9N3bDHnfAp28" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 11, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Yamaha LL16 </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Could be the best value guitar at any price? I owned one of these a few years ago, bought for a song on eBay and really… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="24 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="24" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyfai5zw4nrqhyyhl0p7so58v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 24 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="11" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 11 Comments </div>  </div> </div>  </div> </li> </ul> <button class="show-more-less-button show-more-less__button show-more-less__more-button !py-1.5" data-tracking-control-name="_show_more"> Show more <icon class="show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon></button> <div class="pt-1"> <a data-tracking-control-name="_see_all_articles" data-tracking-will-navigate href="https://uk.linkedin.com/in/adamgray/recent-activity/articles/" class="show-more-less-button see-more-link show-more-less__less-button show-more-less__button--hide !text-color-link !border-color-link !shadow-none border-[1px] border-solid !py-1.5"> See all articles </a> </div> </div> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding">  <section class="aside-section-container mb-4 pulse-to-x"> <h2 class="aside-section-container__title section-title"> Insights from the community </h2>  <div class="aside-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="6" class="show-more-less__list show-more-less__list--hide-after-6" data-impression-id="article-ssr-frontend-pulse_show-more-less"> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/3/heres-how-you-can-expand-your-professional-wf0pf" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Social Media Marketing </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> Here's how you can expand your professional network using Twitter. </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/0/how-can-you-use-social-media-effectively-follow-up-szhvc" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Fundraising </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> How can you use social media to effectively follow up with new contacts? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/0/what-most-effective-ways-use-twitter" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Career Development Coaching </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> What are the most effective ways to use Twitter for networking in your industry? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/0/what-most-effective-ways-start-conversation-cold-dm" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Cold Calling </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> What are the most effective ways to start a conversation with a cold DM on Instagram? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/1/how-can-you-use-twitter-chats-engage-your-followers-1b6ke" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Digital Marketing </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> How can you use Twitter chats to engage your followers? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/3/heres-how-you-can-network-professionals-v95kf" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Social Media Marketing </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> Here's how you can network with professionals in your industry using Twitter chats. </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/0/what-most-effective-ways-use-social-media-identifying-og4ue" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Sales Development </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> What are the most effective ways to use social media for identifying decision-makers in an organization? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/0/you-want-build-your-network-facebook-sffkc" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Transportation Management </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> You want to build your network on Facebook. What’s the best way to get started? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/1/how-do-you-leverage-linkedin-groups-1e" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Career Development Coaching </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> How do you leverage LinkedIn groups and communities to learn and grow in your field? </div>  </div> </a> </li> <li class="articles-side-panel__list-item -ml-3"> <a class="x-article-card__link hover:no-underline focus:no-underline active:no-underline" href="https://www.linkedin.com/advice/0/how-do-you-research-follow-potential-employers" data-tracking-will-navigate="true" data-tracking-control-name="recommended_article" data-feed-action-category="view" data-feed-action-type="viewArticle" target="_self"> <div class="x-article-card container-lined ml-0 my-2 min-h-max py-1 px-1.5 hover:shadow-md active:shadow-md md:m-2 w-100%"> <div class="x-article-card__tag tag-sm tag-enabled inline break-words font-normal"> Business Networking </div> <div class="x-article-card__title text-base break-words pt-1 text-md font-normal text-color-text"> How do you research and follow potential employers and influencers on LinkedIn? </div>  </div> </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" aria-label="Show more articles from the community" data-tracking-control-name="article-ssr-frontend-pulse_show_more"> Show more <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" aria-label="Show less articles from the community" data-tracking-control-name="article-ssr-frontend-pulse_show_more"> Show less <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section> <section class="aside-section-container mb-4 articles-content-card"> <h2 class="aside-section-container__title section-title"> Others also viewed </h2>  <div class="aside-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="6" class="show-more-less__list show-more-less__list--hide-after-6" data-impression-id="article-ssr-frontend-pulse_show-more-less"> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/100-linkedin-voices-follow-2023-leslie-venetz-" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFCALa3WxTgaw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1673200332914?e=2147483647&v=beta&t=4kiXx-2JXH6Xx3pNLnJiRRx7DlFUhn6lfMzWYlsg75w" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> 100 LinkedIn Voices to Follow in 2023  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Leslie Venetz </span> <span class="base-aside-card__metadata-item"> 2y </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/linkedin-algorithm-loves-stability-leventhal-sey7e" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHz1kfi9IJ6jA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1726250940052?e=2147483647&v=beta&t=w55EjZElrm309qTqgMOxFndjN5S4B5DGT2tY5JFsBmU" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> The LinkedIn Algorithm Loves Stability  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Josh "The Content Marketing Guy" Leventhal </span> <span class="base-aside-card__metadata-item"> 4mo </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/navigating-linkedin-spooky-tale-common-mistakes-how-avoid-marrone-exede" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEM4IuGquqVHg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1698773194347?e=2147483647&v=beta&t=fWWMrkGycwsdC_owHQI_bEt7N0ZYxTzpaeeVCAPfwHw" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Navigating LinkedIn: A Spooky Tale of Common Mistakes and How to Avoid Them  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Stefanie Marrone </span> <span class="base-aside-card__metadata-item"> 1y </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/what-do-your-future-clients-really-want-linkedin-dr-nik-eberl" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQHC9RTvKiKtcQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1647240350019?e=2147483647&v=beta&t=Z7tzUDy0Vo8mvh01s9e7NizU4DNDCCPmRYfmP4aQ9ao" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> What do your Future Clients really want on LinkedIn?  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Dr Nik Eberl </span> <span class="base-aside-card__metadata-item"> 2y </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/how-linkedin-algorithm-really-works-2024-make-work-you-shweta-goyal-mklwc" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFCFidW6BBf4g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727350717612?e=2147483647&v=beta&t=fu4ovHG8b6FZAhnsAvZQw0HLuSAH2GQqq2KpVzoK4Q8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> How the LinkedIn Algorithm Really Works in 2024 (And How to Make It Work for You)  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Shweta Goyal </span> <span class="base-aside-card__metadata-item"> 5mo </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/how-win-business-linkedin-mildred-talabi-mcipr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH_gykBT9jJBw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1679246288517?e=2147483647&v=beta&t=ovPrkczO0JWEgVE8h1_Zpb5Pw6ncA1NxOholZsYt1JM" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> How to win business on LinkedIn  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Mildred Talabi, MCIPR </span> <span class="base-aside-card__metadata-item"> 1y </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/odds-ends-recent-changes-linkedin-angela-dunz-mba-vk0oc" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEDqD-69tSkrQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1724611373094?e=2147483647&v=beta&t=AcFoSzTA0NdMrFro4Dh6mutIzYj9iiFuRR_b4cnxvlI" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Odds & Ends - Recent Changes on LinkedIn  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Angela Dunz, MBA </span> <span class="base-aside-card__metadata-item"> 5mo </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/being-clear-coherent-linkedin-bruce-kasanoff" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQGUz2LwflZcuA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520085470574?e=2147483647&v=beta&t=6KxOW7BH4Jd2OqbOdKTSAQ6s2oZvkKYtSkaOiEcu1-8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Being Clear and Coherent on LinkedIn  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Bruce Kasanoff </span> <span class="base-aside-card__metadata-item"> 8y </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/how-make-best-first-impression-linkedin-ian-nicklin" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQFkresfIKyIrw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1580825832056?e=2147483647&v=beta&t=1Ueoi0AAdpsxSHIMKSdmeTYoKicnUnywgdXkgd6QzeE" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> How to Make the Best First Impression on LinkedIn  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Ian Nicklin </span> <span class="base-aside-card__metadata-item"> 5y </span> </div>  </div>  </a> </li> <li class="articles-content-card__list-item mt-3">  <a href="https://www.linkedin.com/pulse/5-need-to-knows-linkedin-newbies-mildred-talabi" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQGQsmaxPk_dwA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1600635296734?e=2147483647&v=beta&t=GHKKgWJjTqa_zcanj1MHVFA-iNIfYdp9IjTohyGhZj4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> 5 Need-to-Knows for LinkedIn Newbies  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Mildred Talabi, MCIPR </span> <span class="base-aside-card__metadata-item"> 4y </span> </div>  </div>  </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" aria-label="Show more about what others also viewed" data-tracking-control-name="article-ssr-frontend-pulse_show_more"> Show more <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" aria-label="Show less about what others also viewed" data-tracking-control-name="article-ssr-frontend-pulse_show_more"> Show less <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section>  <section class="aside-section-container mb-4 content-hub-topics"> <h2 class="aside-section-container__title section-title"> Explore topics </h2>  <div class="aside-section-container__content break-words"> <ul class="career-advice-hub-topics__list"> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/sales-s5/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Sales </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/marketing-s2461/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Marketing </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/it-services-s57547/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> IT Services </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/business-administration-s50111/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Business Administration </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/hr-management-s50359/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> HR Management </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/engineering-s166/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Engineering </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary flex w-fit mr-1 mb-1 hover:no-underline"> Soft Skills </a> </li> <li class="career-advice-hub-topics__list-item mb-1"> <a href="https://www.linkedin.com/pulse/topics/home/" data-tracking-control-name="article-ssr-frontend-pulse_content-hub-topic" data-tracking-will-navigate class="btn-sm btn-secondary-emphasis flex w-fit mr-[6px] mb-1 hover:no-underline" aria-label="See All, Explore topics"> See All </a> </li> </ul> </div> </section> </section> </main> <div class="pre-footer ">  </div> <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5mebydpuuijm3uhv1q375inqh"></icon> <span class="li-footer__copy-text flex items-center">© 2025</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=d_flagship2_pulse_read_footer-about" data-tracking-control-name="d_flagship2_pulse_read_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=d_flagship2_pulse_read_footer-accessibility" data-tracking-control-name="d_flagship2_pulse_read_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=d_flagship2_pulse_read_footer-user-agreement" data-tracking-control-name="d_flagship2_pulse_read_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=d_flagship2_pulse_read_footer-privacy-policy" data-tracking-control-name="d_flagship2_pulse_read_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=d_flagship2_pulse_read_footer-cookie-policy" data-tracking-control-name="d_flagship2_pulse_read_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=d_flagship2_pulse_read_footer-copyright-policy" data-tracking-control-name="d_flagship2_pulse_read_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_flagship2_pulse_read_footer-brand-policy" data-tracking-control-name="d_flagship2_pulse_read_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_flagship2_pulse_read_footer-guest-controls" data-tracking-control-name="d_flagship2_pulse_read_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-solid-secondary hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_flagship2_pulse_read_footer-community-guide" data-tracking-control-name="d_flagship2_pulse_read_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1"> <div class="toast__message-content-container" data-id="toast__message-content-container"> <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p> </div> </div> <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Close"> <svg width="24" height="24" class="fill-color-icon"><path d="M13 4.32 9.31 8 13 11.69 11.69 13 8 9.31 4.31 13 3 11.69 6.69 8 3 4.31 4.31 3 8 6.69 11.68 3Z"></path></svg> </button> </div> </template> <template id="toast-icon-caution"> <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bk9xca6x9l1fga1tbzame3i3l"></icon> </template> <template id="toast-icon-error"> <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8c0098stai8lcqypn95r47dew"></icon> </template> <template id="toast-icon-gdpr"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a9phzx7id2abubo45lgookfd"></icon> </template> <template id="toast-icon-notify"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4xg53nt8deu1y7tb1t3km8tfh"></icon> </template> <template id="toast-icon-success"> <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9zhm3eh2dq7vh2muo8xnfikxh"></icon> </template> <template id="toast-cta"> <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a> </template> </div> <script src="https://static.licdn.com/aero-v1/sc/h/as3vk6nnjupk6jksi4ubjd0y1" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/btmic1pqwg2rxsmdikwmlcitd" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/19m2m2iij3pcbxe4bkogyzklj" data-module-id="media-player"></script>  </body> </html>

CINXE.COM

I’ve been on LinkedIn since it started…