CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="EN" lang="EN"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://www.omniture.com:80/products","20071011021129","http://web.archive.org/","web","/_static/", "1192068689"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Web Analytics | Online Business Optimization by Omniture</title> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="The Omniture SiteCatlayst Suite combined the latest Web analytic technology with its innovative products—Discover, SiteCatalyst, and Data Warehouse—and produced the best on-demand Web analytics solution to date. Monitor all your Web traffic with Omniture’s revolutionary third-generation Web analytics, while receiving the most out of your Web marketing efforts and learn to effectively manage multiple sites, Web reporting, and customer analytics."/> <meta name="keywords" content="Web Analytics and Online Business Optimization Platform by Omniture. Web Analytics, Online Business Optimization, Search Management, and More."/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <script language="javascript" type="text/javascript" src="/web/20071011021129js_/http://www.omniture.com/js/global.js"></script> <script language="javascript" type="text/javascript" src="/web/20071011021129js_/http://www.omniture.com/js/ufo.js"></script> <script language="javascript" type="text/javascript" src="/web/20071011021129js_/http://www.omniture.com/js/mbox.js"></script> <style type="text/css" media="screen"> @import url("/web/20071011021129cs_/http://www.omniture.com/css/global.css"); @import url("/web/20071011021129cs_/http://www.omniture.com/css/local.css"); @import url('/web/20071011021129cs_/http://www.omniture.com/css/products.css'); </style> <style type="text/css" media="print"> @import url('/web/20071011021129cs_/http://www.omniture.com/css/global.css'); @import url('/web/20071011021129cs_/http://www.omniture.com/css/print.css'); </style> </head> <body id="products" class=" en products ">   <div id="wrapper"> <div id="header"> <a id="logo" href="/web/20071011021129/http://www.omniture.com/" alt="Omniture - A leader in Online Business Optimization"></a> <ul id="nav_L1"><li id="nav_L1_0"><a class="main" href="/web/20071011021129/http://www.omniture.com/products" title="Products">Products</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/products" title="Online Business Optimization" class="daddy">Online Business Optimization</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/products/online_business_optimization/business_optimizations" title="Business Optimizations">Business Optimizations</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics" title="Web Analytics" class="daddy">Web Analytics</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/sitecatalyst" title="Omniture SiteCatalyst">Omniture SiteCatalyst</a></li><li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/discover" title="Omniture Discover">Omniture Discover</a></li><li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/data_warehousing" title="Omniture DataWarehouse">Omniture DataWarehouse</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration" title="Marketing Integration" class="daddy">Marketing Integration</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/genesis" title="Omniture Genesis">Omniture Genesis</a></li><li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/genesis/applications" title="Genesis Applications">Genesis Applications</a></li><li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/closed_loop_marketing" title="Closed Loop Marketing">Closed Loop Marketing</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/products/search_marketing" title="Search Marketing" class="daddy">Search Marketing</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/products/search_marketing/searchcenter" title="Omniture SearchCenter">Omniture SearchCenter</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/products/behavioral_targeting" title="On-site Behavioral Targeting" class="daddy">On-site Behavioral Targeting</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/products/behavioral_targeting/touchclarity" title="Omniture TouchClarity">Omniture TouchClarity</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/product_tours" title="Product Tours">Product Tours</a></li></ul></li><li id="nav_L1_1"><a class="main" href="/web/20071011021129/http://www.omniture.com/services" title="Services">Services</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/services/implementation" title="Implementation Consulting">Implementation Consulting</a></li><li><a href="/web/20071011021129/http://www.omniture.com/services/best_practices" title="Best Practices Consulting">Best Practices Consulting</a></li><li><a href="/web/20071011021129/http://www.omniture.com/services/custom" title="Custom Development">Custom Development</a></li></ul></li><li id="nav_L1_2"><a class="main" href="/web/20071011021129/http://www.omniture.com/resources" title="Resources">Resources</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/resources/guides" title="Best Practices Guides">Best Practices Guides</a></li><li><a href="/web/20071011021129/http://www.omniture.com/resources/webinars" title="Webinars">Webinars</a></li><li><a href="/web/20071011021129/http://www.omniture.com/resources/blog" title="Blog: Inside Web Analytics">Blog: Inside Web Analytics</a></li><li><a href="/web/20071011021129/http://www.omniture.com/resources/case_studies" title="Case Studies">Case Studies</a></li><li><a href="/web/20071011021129/http://www.omniture.com/resources/testimonials" title="Testimonials">Testimonials</a></li><li><a href="/web/20071011021129/http://www.omniture.com/resources/usergroups" title="User Groups">User Groups</a></li></ul></li><li id="nav_L1_3"><a class="main" href="/web/20071011021129/http://www.omniture.com/education" title="Education">Education</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/education/regional" title="Regional Training">Regional Training</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/online" title="Web-based Training">Web-based Training</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/custom" title="Custom Training" class="daddy">Custom Training</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/education/register/custom" title="Register">Register</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses" title="Course Information" class="daddy">Course Information</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/ocss" title="Supporting Omniture">Supporting Omniture</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/sbu" title="SiteCatalyst User (Bas)">SiteCatalyst User (Bas)</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/sau" title="SiteCatalyst User (Adv)">SiteCatalyst User (Adv)</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/asi" title="Implementation (Adv)">Implementation (Adv)</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/searchcenter2" title="SearchCenter User">SearchCenter User</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/discover2_user" title="Discover User Training">Discover User Training</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/courses/online_marketing" title="Online Marketing">Online Marketing</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification" title="Certification Program" class="daddy">Certification Program</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/news" title="News and Information">News and Information</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/policies" title="Policies and Support">Policies and Support</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/faq" title="FAQ">FAQ</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/datasheet" title="Datasheet">Datasheet</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/ocsd" title="Program: Implementation">Program: Implementation</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/ocsp" title="Program: Sales">Program: Sales</a></li><li><a href="/web/20071011021129/http://www.omniture.com/education/certification/ocss" title="Program: Support">Program: Support</a></li></ul></li></ul></li><li id="nav_L1_4"><a class="main" href="/web/20071011021129/http://www.omniture.com/partners" title="Partners">Partners</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/partners/structure" title="Partner Structure">Partner Structure</a></li><li><a href="/web/20071011021129/http://www.omniture.com/partners/competency" title="Partner Competency">Partner Competency</a></li><li><a href="/web/20071011021129/http://www.omniture.com/partners/certification" title="Partner Certification">Partner Certification</a></li><li><a href="/web/20071011021129/http://www.omniture.com/partners/showcase" title="Partner Showcase">Partner Showcase</a></li><li><a href="/web/20071011021129/http://www.omniture.com/partners/portal" title="Partner Portal">Partner Portal</a></li><li><a href="/web/20071011021129/http://www.omniture.com/partners/apply" title="Become a Partner">Become a Partner</a></li></ul></li><li id="nav_L1_5"><a class="main" href="/web/20071011021129/http://www.omniture.com/company" title="Company">Company</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/company/management" title="Management Team">Management Team</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/directors" title="Board of Directors">Board of Directors</a></li><li><a href="/web/20071011021129/http://www.omniture.com/investors" title="Investor Relations">Investor Relations</a></li><li><a href="/web/20071011021129/http://www.omniture.com/press" title="Press Room" class="daddy">Press Room</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/press" title="Press">Press</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/news" title="News">News</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/awards" title="Awards">Awards</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/press_kit" title="Press Kit">Press Kit</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/company/customers" title="Customer Showcase">Customer Showcase</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/analyst_insight" title="Analyst Insight">Analyst Insight</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions" title="Acquisitions" class="daddy">Acquisitions</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions/offermatica" title="Offermatica">Offermatica</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions/instadia" title="Instadia" class="daddy">Instadia</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions/instadia/faq" title="Migration FAQ">Migration FAQ</a></li><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions/instadia/press" title="Announcement">Announcement</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions/touchclarity" title="TouchClarity" class="daddy">TouchClarity</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/company/acquisitions/touchclarity/press" title="Announcement">Announcement</a></li></ul></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/privacy" title="Privacy Center" class="daddy">Privacy Center</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/privacy/policy" title="Privacy Policy">Privacy Policy</a></li><li><a href="/web/20071011021129/http://www.omniture.com/privacy/product" title="Product Privacy Policy">Product Privacy Policy</a></li><li><a href="/web/20071011021129/http://www.omniture.com/privacy/2o7" title="2o7.net Explained">2o7.net Explained</a></li></ul></li><li><a href="/web/20071011021129/http://www.omniture.com/careers" title="Careers" class="daddy">Careers</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/careers" title="Working at Omniture">Working at Omniture</a></li><li><a href="/web/20071011021129/http://www.omniture.com/careers/open_positions" title="Open Positions">Open Positions</a></li><li><a href="/web/20071011021129/http://www.omniture.com/careers/benefits" title="Benefits">Benefits</a></li><li><a href="/web/20071011021129/http://www.omniture.com/careers/culture" title="Culture">Culture</a></li><li><a href="/web/20071011021129/http://www.omniture.com/careers/living" title="Living in Utah">Living in Utah</a></li><li><a href="/web/20071011021129/http://www.omniture.com/careers/recruiting" title="Recruiting">Recruiting</a></li></ul></li></ul></li><li id="nav_L1_6"><a class="main" href="/web/20071011021129/http://www.omniture.com/contact" title="Contact">Contact</a><ul><li><a href="/web/20071011021129/http://www.omniture.com/contact/request" title="Request Information">Request Information</a></li><li><a href="/web/20071011021129/http://www.omniture.com/contact/email" title="Send Us E-mail">Send Us E-mail</a></li><li><a href="/web/20071011021129/http://www.omniture.com/contact/map" title="Corporate Map">Corporate Map</a></li><li><a href="/web/20071011021129/http://www.omniture.com/contact/learn_more" title="Learn More">Learn More</a></li></ul></li></ul> </div> <div id="login"> <div class="isol" id="izone_289"> <a id="logininto" href="http://web.archive.org/web/20071011021129/http://my.omniture.com/" title="Click here to login to Omniture SiteCatalyst">Click here to login to Omniture SiteCatalyst</a><a id="slogan" href="/web/20071011021129/http://www.omniture.com/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a> </div> </div> <div id="container"> <div id="middle"> <div id="col_right"> <div class="feature"> <img src="/web/20071011021129im_/http://www.omniture.com/img/products/masthead_obop.jpg"/> </div> <div class="sidebar"> <div class="isol" id="izone_442"> <div class="first"> <div class="sidebar_block requestlivedemo"> <h4>Contact us</h4> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/contact"><img style="margin: 4px 0" src="/web/20071011021129im_/http://www.omniture.com/img/sales_phone_number.gif"/></a></li> <li><a href="/web/20071011021129/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20071011021129/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> </div> <div class="isol" id="izone_451"> <div class="first"> <div class="sidebar_block bestpracticeguides"> <h4>Optimization Guides</h4> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/pdf/product_download/68/feature+spotlight+social+networking">Social Networking</a> </li> <li><a href="/web/20071011021129/http://www.omniture.com/pdf/product_download/67/feature+spotlight+blog+value">Blogs</a></li> <li><a href="/web/20071011021129/http://www.omniture.com/pdf/product_download/66/feature+spotlight+ria">Rich Internet Applications</a></li> <li><a href="/web/20071011021129/http://www.omniture.com/pdf/product_download/69/feature+spotlight+dynamic+site+search">Dynamic Site Search</a></li> <li><a href="/web/20071011021129/http://www.omniture.com/pdf/product_download/65/feature+spotlight+visitor+interaction+profiling">Visitor Interaction Profiling</a></li> </ul> </div> </div> </div> </div> <div class="copy"> <h1 class="top">Omniture Online Business Optimization Platform</h1> <p>Omniture is fundamentally changing the way business is done online by helping our customers answer critical business questions, including:</p> <ul> <li>How do I <strong>increase revenue</strong> from my Home Page? <li>How do I <strong>increase</strong> the number of <strong>leads</strong> to my site? <li>How <strong>responsive</strong> is my repeat customer segment to personalized merchandising suggestions? <li>How do I evaluate and <strong>optimize</strong> the <strong>efficiency</strong> of keyword buys? <li>How do I <strong>decrease</strong> my customer acquisition <strong>cost</strong>? <li>How do I <strong>decrease</strong> my online <strong>support</strong> costs? <li>How does "Free Shipping" <strong>increase</strong> my <strong>margin</strong>? <li>How do I <strong>accelerate</strong> my supply chain? <li>How do I <strong>improve</strong> product planning, pricing and promotion? <li>How do I best <strong>allocate</strong> my manufacturing <strong>resources</strong>? </li> </ul> <p>These questions and many more are answered through the Omniture Online Business Optimization Platform. Our customers use this platform to measure, optimize and enhance their online and multi-channel business initiatives. The platform is currently comprised of the following on-demand applications:</p> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/sitecatalyst">Omniture SiteCatalyst</a>™</li> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/discover">Omniture Discover</a>™</li> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/data_warehousing">Omniture Data Warehouse</a>™</li> <li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/genesis">Omniture Genesis</a>™</li> <li><a href="/web/20071011021129/http://www.omniture.com/products/search_marketing">Omniture SearchCenter</a>™</li> <li><a href="/web/20071011021129/http://www.omniture.com/products/behavioral_targeting/touchclarity">Omniture Touch Clarity</a>™</li> </ul> <p>The Omniture Online Business Optimization Platform provides customers with the ability to collect, integrate, analyze, and automate the reporting and distribution of multi-channel business information and processes. Placing the data and tools in the hands of business users across all levels empowers organizations to make more informed, real-time, data-driven decisions to increase revenue and lower costs.</p>  </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20071011021129/http://www.omniture.com/products" title="Products">Products</a> <div class="top"> </div> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products" title="Online Business Optimization" class="selected">Online Business Optimization</a> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/online_business_optimization/business_optimizations" title="Business Optimizations">Business Optimizations</a> </ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics" title="Web Analytics">Web Analytics</a> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/sitecatalyst" title="Omniture SiteCatalyst">Omniture SiteCatalyst</a> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/discover" title="Omniture Discover">Omniture Discover</a> <li><a href="/web/20071011021129/http://www.omniture.com/products/web_analytics/data_warehousing" title="Omniture DataWarehouse">Omniture DataWarehouse</a> </ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration" title="Marketing Integration">Marketing Integration</a> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/genesis" title="Omniture Genesis">Omniture Genesis</a> <li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/genesis/applications" title="Genesis Applications">Genesis Applications</a> <li><a href="/web/20071011021129/http://www.omniture.com/products/marketing_integration/closed_loop_marketing" title="Closed Loop Marketing">Closed Loop Marketing</a> </ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/search_marketing" title="Search Marketing">Search Marketing</a> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/search_marketing/searchcenter" title="Omniture SearchCenter">Omniture SearchCenter</a> </ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/behavioral_targeting" title="On-site Behavioral Targeting">On-site Behavioral Targeting</a> <ul> <li><a href="/web/20071011021129/http://www.omniture.com/products/behavioral_targeting/touchclarity" title="Omniture TouchClarity">Omniture TouchClarity</a> </ul> <li><a href="/web/20071011021129/http://www.omniture.com/product_tours" title="Product Tours">Product Tours</a> </ul> <div class="bottom"> </div>  </div> </div> <script language="javascript"> function startOBOP() { if (document.getElementById) { var InternetExplorer = navigator.appName.indexOf("Microsoft") != -1; var mc = InternetExplorer ? window.obop_flash_obj : window.document.obop_flash_emb; var obj = document.getElementById('obop_flash'); var curWidth = obj.style.height.substring(0,obj.style.height.indexOf("px")); if (curWidth<400) { var newWidth = parseInt(curWidth) + 15; obj.style.height = newWidth+"px"; setTimeout('startOBOP();',100); } else { mc.Play(); } } else { window.open('/static/415','obop','height=400, width=550,scrollbars=0,menubar=0,resizable=1,status=1'); } } </script> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Copyright 1996-2007. Omniture, Inc. All rights reserved.<span class="delimiter">|</span><a href="/web/20071011021129/http://www.omniture.com/privacy">Privacy Center</a> <br>Omniture® is a registered trademark of Omniture, Inc. in the United States, Japan, and the European Community. <br/><br/> <div style="background: none; font-size: 10px; vertical-align: text-bottom">Your Language: <select onchange="window.location='/?cms_site_lang='+this.options[this.selectedIndex].value;"> <option value="1" selected>English</option> <option value="2">Deutsch</option> <option value="3">français</option> <option value="4">简体中文</option> <option value="5">繁體中文</option> <option value="6">日本日本語</option> </select></div> </div> </div>  </div>   <div id="hidden_tags">  <script language="javascript" src="/web/20071011021129js_/http://www.omniture.com/js/base64.js" type="text/javascript"></script> <script language="javascript" src="/web/20071011021129js_/http://www.omniture.com/js/s_code_remote_current.js" type="text/javascript"></script> <script language="javascript" type="text/javascript">  </script> <noscript> <img src="http://web.archive.org/web/20071011021129im_/http://omniturecom.112.2o7.net/b/ss/omniturecom/1/H.13--NS/0" height="1" width="1" border="0" alt=""/> </noscript>  <script language="javascript" src="/web/20071011021129js_/http://www.omniture.com/js/global.js"></script> <script language="javascript" src="/web/20071011021129js_/http://www.omniture.com/js/banner_track.js"></script>  </div>  <script language="javascript1.2" type="text/javascript" src="/web/20071011021129js_/http://www.omniture.com/js/isol.js"></script>  </body> </html>