Search Ads 360 Certification Exam : Google

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The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance. This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface. The knowledge tested in this exam typically aligns with the following roles: Paid Search Director Paid Search Manager Paid Search Supervisor Paid Search Analyst "/> <meta name="keywords" property="og:keywords" content="DoubleClick Search Certification, Certification, SEO, SEM, Search strategy, Search Implementation, SA3 Certification, GMP Certifications, Search Ads 360, Search Management., Search Ads 360 Certification"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:article:tag" content="Google Marketing Platform Certification Exams"/> <meta property="og:locale" content="en"/> <link ref="alternate" hreflang="en" href="https://skillshop.exceedlms.com/student/activity/8639-search-ads-360-certification-exam"/> <link ref="alternate" hreflang="de" href="https://skillshop.exceedlms.com/student/activity/8659-zertifizierungsprufung-zu-search-ads-360"/> <link ref="alternate" hreflang="sk" href="https://skillshop.exceedlms.com/student/activity/8699-certifikacny-test-search-ads-360"/> <link ref="alternate" hreflang="vi" href="https://skillshop.exceedlms.com/student/activity/8711-k-thi-c-p-gi-y-ch-ng-nh-n-v-search-ads-360"/> <link ref="alternate" hreflang="ja" href="https://skillshop.exceedlms.com/student/activity/8671-360"/> <link ref="alternate" hreflang="ko" href="https://skillshop.exceedlms.com/student/activity/8675-search-ads-360"/> <link ref="alternate" hreflang="cs" href="https://skillshop.exceedlms.com/student/activity/8655-certifikacni-test-sluzby-search-ads-360"/> <link ref="alternate" hreflang="pt-PT" href="https://skillshop.exceedlms.com/student/activity/8691-exame-de-certificacao-do-search-ads-360"/> <link ref="alternate" hreflang="pl" href="https://skillshop.exceedlms.com/student/activity/8683-egzamin-certyfikacyjny-z-zakresu-search-ads-360"/> <link ref="alternate" hreflang="pt-BR" href="https://skillshop.exceedlms.com/student/activity/8687-exame-de-certificacao-no-search-ads-360"/> <link ref="alternate" hreflang="th" href="https://skillshop.exceedlms.com/student/activity/8703-search-ads-360"/> <link ref="alternate" hreflang="tr" href="https://skillshop.exceedlms.com/student/activity/8707-search-ads-360-sertifika-sinavi"/> <link ref="alternate" hreflang="en-GB" href="https://skillshop.exceedlms.com/student/activity/8643-search-ads-360-certification-exam"/> <link ref="alternate" hreflang="zh-CN" href="https://skillshop.exceedlms.com/student/activity/8715-search-ads-360"/> <link ref="alternate" hreflang="es" href="https://skillshop.exceedlms.com/student/activity/8647-examen-de-certificacion-de-search-ads-360"/> <link ref="alternate" hreflang="zh-TW" href="https://skillshop.exceedlms.com/student/activity/8719-search-ads-360"/> <link ref="alternate" hreflang="ru" href="https://skillshop.exceedlms.com/student/activity/8695-search-ads-360"/> <link ref="alternate" hreflang="es-419" href="https://skillshop.exceedlms.com/student/activity/8651-examen-de-certificacion-de-search-ads-360"/> <link ref="alternate" hreflang="it" href="https://skillshop.exceedlms.com/student/activity/8667-esame-di-certificazione-su-search-ads-360"/> <link ref="alternate" hreflang="nl" href="https://skillshop.exceedlms.com/student/activity/8679-certificeringsexamen-voor-search-ads-360"/> <link ref="alternate" hreflang="fr" href="https://skillshop.exceedlms.com/student/activity/8663-examen-de-certification-search-ads-360"/> <link rel="canonical" href="https://web.archive.org/web/20210419000545/https://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam"/> <script type="application/ld+json"> {"@context":"https://web.archive.org/web/20210419000545/http://schema.org","@type":"Course","inLanguage":"en","isAccessibleForFree":true,"courseCode":"gmppc-sa360-lp01-en","coursePrerequisites":"none","name":"Search Ads 360 Certification Exam","description":"Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance. This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface. The knowledge tested in this exam typically aligns with the following roles:\n\nPaid Search Director\nPaid Search Manager\nPaid Search Supervisor\nPaid Search Analyst\n","keywords":["Google Marketing Platform","Google Marketing Platform Certification Exams"],"image":"https://web.archive.org/web/20210419000545/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_course_pictures/targets/24722/w550/sa360-coverart.png","url":"https://web.archive.org/web/20210419000545/https://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam","datePublished":"07/09/2018","provider":{"@type":"Organization","name":"Skillshop"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.784313725490196,"reviewCount":51}} </script> <script> window.dataLayer = window.dataLayer || []; window.dataLayer.push( {'user_id': null} ); window.dataLayer.push({'cluster': "google_external"}); window.dataLayer.push( { 'course_id': 8639 }, { 'enrollment_id': }, { 'course_type': 'CourseCurriculum' }, { 'course_subtype': null }, { 'is_enrolled': true } ); </script> <script> window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga('create', 'UA-45326746-3', 'auto', {'name': 'intellumTracker'}); ga('intellumTracker.set', 'anonymizeIp', true); ga('intellumTracker.send', 'pageview'); </script> <script type="text/javascript" async src="https://web.archive.org/web/20210419000545js_/https://www.google-analytics.com/analytics.js"></script> </head> <body class="body--logged-out" data-controller="tree_activity" data-action="show" data-custom-ui="google">  <noscript><iframe src="//web.archive.org/web/20210419000545if_/https://www.googletagmanager.com/ns.html?id=GTM-MC449H" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script type="text/javascript">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//web.archive.org/web/20210419000545/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MC449H');</script>  <a href="#main" class="skip2content"> Skip to main content </a> <div id="gdpr-consent" class="consent u-orgcolor--bg"> <div class="consent__content"> <span class="consent__text">This site uses cookies to provide you with a greater user experience. 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<header class="course__headercontainer" data-save-state-restore-el> <div class="course__header"> <div class="activityheading"> <h1 class="u-headingpage--activity activityheading__name"> Search Ads 360 Certification Exam </h1> <ul class="activityheading__actions"> <li class="activityheading__actionsitem"> <button class="activityheading__actionsbtn hint--top hint--hoveronly" data-behavior="show.dialog" data-dialog-id="public-login-dialog" data-dialog-url="/student/authentication/public_modal" data-hint="Add Path to Favorites"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="activityheading__icon" focusable="false"> <path aria-hidden="true" d="M24.664 9.984a5.78 5.78 0 0 0-7.66 1.09 5.78 5.78 0 0 0-7.66-1.09 5.47 5.47 0 0 0-2.34 4.28c-.13 3.88 3.3 7 8.55 11.76l.1.09a2 2 0 0 0 2.69 0l.11-.1c5.25-4.76 8.68-7.87 8.55-11.75a5.47 5.47 0 0 0-2.34-4.28zm-7.56 14.55l-.1.1-.1-.1c-4.9-4.47-8.13-7.37-7.9-10.37a3.43 3.43 0 0 1 .78-1.87 3.72 3.72 0 0 1 6 .43 1.36 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The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.<br/><br/> <b>About this exam</b><br/><br/> The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.<br/><br/> This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface. <br/><br/> The knowledge tested in this exam typically aligns with the following roles:</p> <ul> <li>Paid Search Director</li> <li>Paid Search Manager</li> <li>Paid Search Supervisor</li> <li>Paid Search Analyst</li> </ul> </div> <div class="course__quickstart"> <a class="double_click_protection button button--primary button--large" data-activity-type="CourseAssessment" href="/web/20210419000545/https://skillshop.exceedlms.com/student/path/8639/activity/9800"> Get Started <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="button__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </a> </div> <div id="course_content"> <section class="activitysection" 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