CINXE.COM

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class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Brand.com" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" 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[o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Brand.com" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Brand.com" title="You're encouraged to log in; however, it's not mandatory. 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class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Reputation_Changer" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Reputation_Changer"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Reputation Changer</span> </div> </a> <ul id="toc-Reputation_Changer-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Services" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Services"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Services</span> </div> </a> <ul id="toc-Services-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Bankruptcy" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Bankruptcy"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Bankruptcy</span> </div> </a> <ul id="toc-Bankruptcy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of 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.infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Brand.com</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Brand.com_logo.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/f/f6/Brand.com_logo.jpg" decoding="async" width="140" height="140" class="mw-file-element" data-file-width="140" data-file-height="140" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname">Reputation Changer</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Incorporation_(business)" title="Incorporation (business)">Incorporation (business)</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Public Relations</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2009</td></tr><tr><th scope="row" class="infobox-label">Defunct</th><td class="infobox-data">2015</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Philadelphia,_Pennsylvania" class="mw-redirect" title="Philadelphia, Pennsylvania">Philadelphia, Pennsylvania</a>, United States</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Michael Zammuto, President,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Dave Armon, CEO<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external free" href="http://www.brand.com/">http://www.brand.com/</a></td></tr></tbody></table> <p><b>Brand.com</b> was an American <a href="/wiki/Online_reputation_management" class="mw-redirect" title="Online reputation management">online reputation</a> and <a href="/wiki/Brand_management" title="Brand management">brand management</a> company<sup id="cite_ref-Brand.com_TechCrunch_3-0" class="reference"><a href="#cite_note-Brand.com_TechCrunch-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> based in <a href="/wiki/Philadelphia,_Pennsylvania" class="mw-redirect" title="Philadelphia, Pennsylvania">Philadelphia, Pennsylvania</a>.<sup id="cite_ref-BizMoveToPhilly_5-0" class="reference"><a href="#cite_note-BizMoveToPhilly-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> It was founded as <b>Reputation Changer</b> in 2009. In 2013, it purchased the Brand.com domain name for $500,000, and changed its name. The company provided Internet search management, creating positive web articles about its clients in order to have them overtake negative news, and Wikipedia profile management. The company filed for bankruptcy in 2015 and was shut down.<sup id="cite_ref-bankruptcy_6-0" class="reference"><a href="#cite_note-bankruptcy-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Reputation_Changer">Reputation Changer</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Brand.com&action=edit&section=1" title="Edit section: Reputation Changer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company was founded in September 2009 as Reputation Changer,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> with its headquarters in <a href="/wiki/West_Chester,_Pennsylvania" title="West Chester, Pennsylvania">West Chester, Pennsylvania</a>.<sup id="cite_ref-BizMoveToPhilly_5-1" class="reference"><a href="#cite_note-BizMoveToPhilly-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The company began as an online <a href="/wiki/Reputation_management" title="Reputation management">reputation management</a> company offering services to small businesses and individuals.<sup id="cite_ref-BizMoveToPhilly_5-2" class="reference"><a href="#cite_note-BizMoveToPhilly-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>To help improve online reputations, Reputation Changer created its own positive content about its clients, in an attempt to force other less flattering articles about them down in Google search results and thus cause criticisms to "disappear".<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Though during this time the company had been accused of "making false claims" about the effectiveness of their services, the company insisted that those claims were the result of rivals and not legitimate complaints.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> This includes the hiding of negative user-generated reviews for hotels and other commercial enterprises.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>In November 2012, Michael Zammuto joined the company as President.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> This led to some restructuring within the company, including the June 2013 renaming of the company from Reputation Changer to Brand.com. The re-branding including the acquisition of the Internet domain <i>brand.com</i> for $500,000.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The company also moved its headquarters from West Chester to Philadelphia, Pennsylvania.<sup id="cite_ref-BizMoveToPhilly_5-3" class="reference"><a href="#cite_note-BizMoveToPhilly-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The company had 135 employees, and worked with both small and large clients.<sup id="cite_ref-Hinkelman_13-0" class="reference"><a href="#cite_note-Hinkelman-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Seattle_City_Light" title="Seattle City Light">Seattle City Light</a> hired Brand.com to remove a 2008 <i>Seattle Weekly</i> story critical of their CEO, Jorge Carrasco. Brand.com created several blog posts "to drown out critical stories" including one at <i>Huffington Post</i> where the writer did not disclose conflict of interest, subsequently leading to the article being removed.<sup id="cite_ref-seattletimes_14-0" class="reference"><a href="#cite_note-seattletimes-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-huffingtonpost_15-0" class="reference"><a href="#cite_note-huffingtonpost-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> <i>Ars Technica</i> reported that some of the websites that the stories were posted on "appear to have been utterly fake".<sup id="cite_ref-arst_16-0" class="reference"><a href="#cite_note-arst-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> In May 2014, Seattle City Light requested a refund from Brand.com as they claimed the company did not deliver the services that were promised as the critical story still appeared high in Google searches.<sup id="cite_ref-arst_16-1" class="reference"><a href="#cite_note-arst-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> In September 2014 it was revealed that Brand.com had received a penalty from Google for potentially trying to game the system in increasing its own company's Google rankings. Brand.com contacted online websites directly to ask the removal of links to Brand.com.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Services">Services</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Brand.com&action=edit&section=2" title="Edit section: Services"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Brand.com offered brand management and reputation management services.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> They reviewed the online presence of individuals and companies and provided action plans said to help control how information appears in search engines.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> Services also included suppression of negative reviews on sites like Yelp or Google Reviews.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> Part of these services was the planned launch of Brand.com's "Google Eraser", which claimed to expunge negative listings from a Google search. At the time, some stated that the process was unproven, and that Brand.com had not been transparent about its process, claiming that their processes were proprietary.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>In 2013, Brand.com stated further that they would enact a De-Indexing Action Plan to permanently erase false or libelous information from major search engines, as opposed to attempting to move the negative information further down in search results.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> The process involved verifying that the information was false, and then working with <a href="/wiki/Google" title="Google">Google</a>, <a href="/wiki/Yahoo" title="Yahoo">Yahoo</a>, and <a href="/wiki/Bing_(search_engine)" class="mw-redirect" title="Bing (search engine)">Bing</a> to de-index the information.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> The company created the Command Center platform, through which clients could monitor the results of its advertising or reputation management efforts.<sup id="cite_ref-Hinkelman_13-1" class="reference"><a href="#cite_note-Hinkelman-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>Brand.com <a href="/wiki/Conflict_of_interest_editing_on_Wikipedia" class="mw-redirect" title="Conflict of interest editing on Wikipedia">edited Wikipedia on behalf of clients</a>.<sup id="cite_ref-Mirani_24-0" class="reference"><a href="#cite_note-Mirani-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> The company claimed on its website to have "built an entire practice around creating, managing, and monitoring Wikipedia." and offered to create a "positive Wikipedia page".<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Michael Zammuto told <a href="/wiki/Quartz_(publication)" title="Quartz (publication)">Quartz</a> in 2013 that the company "helps ensure that information on Wikipedia is accurate, not false or defamatory."<sup id="cite_ref-Mirani_24-1" class="reference"><a href="#cite_note-Mirani-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> Brand.com also charged clients to have journalists write news stories under their direction, instead of having journalists independently select their own stories from news releases, and claims that these news stories have appeared in news publications including <a href="/wiki/CNN" title="CNN">CNN</a>, <a href="/wiki/MSNBC" title="MSNBC">MSNBC</a>, <a href="/wiki/Fox_News" title="Fox News">Fox News</a>, <i><a href="/wiki/The_Huffington_Post" class="mw-redirect" title="The Huffington Post">The Huffington Post</a></i>, and <i><a href="/wiki/Forbes_Magazine" class="mw-redirect" title="Forbes Magazine">Forbes Magazine</a></i>.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Bankruptcy">Bankruptcy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Brand.com&action=edit&section=3" title="Edit section: Bankruptcy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Having released most of its workers in 2014, Brand.com filed for bankruptcy in 2015.<sup id="cite_ref-bankruptcy_6-1" class="reference"><a href="#cite_note-bankruptcy-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Brand.com&action=edit&section=4" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Brand_management" title="Brand management">Brand management</a></li> <li><a href="/wiki/Reputation_management" title="Reputation management">Reputation management</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Brand.com&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist 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a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output 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href="https://web.archive.org/web/20131213123559/http://blogs.wsj.com/riskandcompliance/2013/05/14/the-morning-risk-report-turning-cyber-lemons-into-lemonade/">Archived</a> from the original on 13 December 2013<span class="reference-accessdate">. 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Retrieved <span class="nowrap">30 July</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=This+company+promises+it+can+delete+slanderous+results+from+Google%E2%80%94for+%247%2C500+%28and+up%29&rft.pub=Quartz&rft.date=2013-11-13&rft.au=Leo+Mirani&rft_id=http%3A%2F%2Fqz.com%2F146874%2Fthis-company-promises-it-can-delete-slanderous-results-from-google-for-7500-and-up%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABrand.com" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHarvey_Chipkin2013" class="citation news cs1">Harvey Chipkin (20 May 2013). <a rel="nofollow" class="external text" href="http://www.mediapost.com/publications/article/200618/the-other-guys-social-media.html">"The Other Guy's Social Media"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140808051235/http://www.mediapost.com/publications/article/200618/the-other-guys-social-media.html">Archived</a> from the original on 8 August 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">30 July</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+Other+Guy%27s+Social+Media&rft.date=2013-05-20&rft.au=Harvey+Chipkin&rft_id=http%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F200618%2Fthe-other-guys-social-media.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABrand.com" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140213160023/http://www.brand.com/biz-wikipedia.html">"The Wikipedia Action Plan manages, monitors, and helps control Wikipedia pages for your brand"</a>. Brand.com. Archived from <a rel="nofollow" class="external text" href="http://www.brand.com/biz-wikipedia.html">the original</a> on 2014-02-13.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Wikipedia+Action+Plan+manages%2C+monitors%2C+and+helps+control+Wikipedia+pages+for+your+brand.&rft.pub=Brand.com&rft_id=http%3A%2F%2Fwww.brand.com%2Fbiz-wikipedia.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABrand.com" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBrand.com2013" class="citation pressrelease cs1">Brand.com (11 March 2013). <a rel="nofollow" class="external text" href="https://archive.today/20130630043004/http://www.prweb.com/releases/2013/3/prweb10489022.htm">"Reputation Changer Offers New Tools for Building Accurate, Authoritative Wikipedia Pages"</a> (Press release). PRWeb. Archived from <a rel="nofollow" class="external text" href="http://www.prweb.com/releases/2013/3/prweb10489022.htm">the original</a> on June 30, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Reputation+Changer+Offers+New+Tools+for+Building+Accurate%2C+Authoritative+Wikipedia+Pages&rft.pub=PRWeb&rft.date=2013-03-11&rft.au=Brand.com&rft_id=http%3A%2F%2Fwww.prweb.com%2Freleases%2F2013%2F3%2Fprweb10489022.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABrand.com" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.webpronews.com/newscred-percolate-brand-com-scheme-to-alter-digital-content-creation-2014-05">"Newscred, Percolate, Brand.com Scheme To Alter Digital Content Creation"</a>. May 20, 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140524022936/http://www.webpronews.com/newscred-percolate-brand-com-scheme-to-alter-digital-content-creation-2014-05">Archived</a> from the original on May 24, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">May 23,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Newscred%2C+Percolate%2C+Brand.com+Scheme+To+Alter+Digital+Content+Creation&rft.date=2014-05-20&rft_id=http%3A%2F%2Fwww.webpronews.com%2Fnewscred-percolate-brand-com-scheme-to-alter-digital-content-creation-2014-05&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABrand.com" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Brand.com&action=edit&section=6" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.brand.com/">Brand.com</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Brand.com&oldid=1254585912">https://en.wikipedia.org/w/index.php?title=Brand.com&oldid=1254585912</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Search_engine_optimization" title="Category:Search engine optimization">Search engine optimization</a></li><li><a href="/wiki/Category:Companies_based_in_Philadelphia" title="Category:Companies based in Philadelphia">Companies based in Philadelphia</a></li><li><a href="/wiki/Category:Internet_properties_established_in_2009" title="Category:Internet properties established in 2009">Internet properties established in 2009</a></li><li><a href="/wiki/Category:Reputation_management_companies" title="Category:Reputation management companies">Reputation management companies</a></li><li><a href="/wiki/Category:Brand_management" title="Category:Brand management">Brand management</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 31 October 2024, at 18:44<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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