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class="leftmenu whitebg p10"><li id="menu-item-304" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-304"><a href="https://www.youronlinechoices.com/pl/">Strona główna</a></li> <li id="menu-item-303" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-7 current_page_item menu-item-303"><a href="https://www.youronlinechoices.com/pl/o-reklamie-behawioralnej" aria-current="page">O reklamie behawioralnej</a></li> <li id="menu-item-299" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-299"><a href="https://www.youronlinechoices.com/pl/twojewybory">Twoje wybory</a></li> <li id="menu-item-298" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-298"><a href="https://www.youronlinechoices.com/pl/piec-najwazniejszych-wskazowek">Pięć najważniejszych wskazówek</a></li> <li id="menu-item-302" class="menu-item menu-item-type-post_type menu-item-object-page 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Niniejsza strona została opracowana z nadzieją, że treści tu zamieszczone będą zrozumiałe dla odbiorców na wszystkich poziomach zaawansowania.<br /> <br /> Wyjaśniając najprościej, reklama behawioralna opiera się na wyszukiwaniu internetowym i umożliwia markom dostarczanie użytkownikom Internetu reklam zgodnych z ich zainteresowaniami. Reklama taka jest bezpieczna, przejrzysta i zaprojektowana tak, aby służyć konsumentom. Aby podkreślić powyższe zasady, <a href="http://www.iabpolska.pl/">Związek Pracodawców Branży Internetowej IAB Polska</a> opracował zestaw Dobrych Praktyk regulujących podstawy reklamy behawioralnej online. Zasady te opierają się na przedstawianiu użytkownikom informacji o gromadzeniu i wykorzystywaniu danych, a także o umożliwieniu dokonania wyboru dotyczącego korzystania z reklamy behawioralnej oraz edukacji związanej z reklamą behawioralną i płynącymi z niej korzyściami.<br /> <br /> Niniejsza strona zawiera wyczerpujące wyjaśnienie dostępnych możliwości wyboru online oraz umożliwia <a href="https://www.youronlinechoices.com/pl/pomoc">rezygnację z reklamy behawioralnej</a>, a także złożenie zażalenia.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Czym jest reklama behawioralna?</strong></strong></span><br /> <br /> Reklama behawioralna online (również znana pod nazwą reklamy opartej na zainteresowaniach) jest sposobem prezentacji reklam na odwiedzanych stronach internetowych i dostosowywania ich do odbiorców i ich zainteresowań. W pierwszej kolejności zainteresowania te grupowane są na podstawie historii wyszukiwań w sieci, po czym użytkownicy otrzymują reklamy dostosowane do tych zainteresowań. Dzięki temu reklama może zostać w możliwie największym stopniu dostosowana do zainteresowań i potrzeb odbiorców.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Jak to działa?</strong></strong></span><br /> <br /> Wyobraź sobie, że planujesz urlop w Rzymie. Odwiedzasz stronę poświęconą Rzymowi i przeglądasz kilka artykułów związanych z noclegami i zwiedzaniem. Podczas kolejnej wizyty w sieci, przeglądając artykuł o ulubionej drużynie piłkarskiej, zostanie wyświetlona reklama z ofertą kolacji w Rzymie „2 w cenie 1” lub oferta korzystnego wynajmu samochodu w Rzymie. Użytkownik otrzyma te specjalnie dopasowane reklamy, ponieważ wraz z innymi osobami wykazał zainteresowanie Rzymem. W rezultacie doświadczenia w sieci stają się coraz lepsze dzięki wykorzystaniu technologii dostępnej wyłącznie dzięki Internetowi – pomagając ograniczyć liczbę reklam, które nie interesują odbiorcy. Aby uzyskać więcej pomocnych informacji, kliknij tutaj<em>.</em></p> <p style="text-align: center;"><img class="size-full wp-image-172 aligncenter" title="what is behavioural advertising" src="https://www.youronlinechoices.com/wp-content/uploads/2009/08/what-is-behavioural-advertising.jpg" alt="what is behavioural advertising" width="397" height="494" /></p> <p>Taka forma reklamy ukierunkowanej opiera się na historii wyszukiwania danego użytkownika sieci i dlatego powszechnie nazywana jest reklamą behawioralną online. Jako że reklama behawioralna opiera się na historii wyszukiwania, różni się od innych form reklamy online, takich jak na przykład reklama kontekstowa. <a href="https://www.youronlinechoices.com/pl/slownik-pojec">Reklama kontekstowa</a> bazuje na stronie internetowej przeglądanej w danym momencie.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Jak chroniona jest moja prywatność?</strong></strong></span><br /> <br /> Wszyscy dostawcy reklamy behawioralnej zobowiązani są do przestrzegania prawa obowiązującego na terenie Rzeczypospolitej Polskiej. W większości przypadków informacje wykorzystywane do reklam ukierunkowanych nie są osobiste, tzn. nie umożliwiają identyfikacji użytkownika w świecie rzeczywistym. Dane związane z historią wyszukiwania gromadzone są i analizowane anonimowo. Jeżeli przeprowadzona analiza sugeruje określone zainteresowania, na komputerze użytkownika umieszczany jest plik <a href="https://www.youronlinechoices.com/pl/slownik-pojec">cookie</a> – niewielki plik stosowany przez większość stron internetowych do przechowywania przydatnych informacji usprawniających korzystanie z Internetu – i plik ten (a nie dane z wyszukiwania) określa, jakie reklamy otrzymuje użytkownik. Gdy wykorzystywane są informacje umożliwiające identyfikację tożsamości użytkownika (np. dane rejestracji), użytkownik informowany jest o tym fakcie w polityce prywatności danej strony podczas rejestracji w określonym serwisie. Użytkownik zawsze ma wybór, czy chce korzystać z reklamy ukierunkowanej czy nie, a w przypadku korzystania z informacji umożliwiających identyfikację tożsamości wymagana jest zgoda użytkownika.<br /> <br /> Użytkownik może kontrolować, które pliki cookie akceptuje, a których nie. Podmiot gromadzący i wykorzystujący dane może również przyjąć odmowę użytkownika z korzystania z reklamy behawioralnej. Sygnatariusze zobowiązani są do umożliwienia każdemu użytkownikowi rezygnacji z przedstawianej przez nich reklamy behawioralnej. <a href="https://www.youronlinechoices.com/pl/pomoc">Aby zrezygnować z reklamy behawioralnej kliknij tutaj</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>A jeżeli mam inne pytania? Przydatne linki:</strong></strong></span></p> <ul> </p> <li><a href="https://www.youronlinechoices.com/pl/najczestsze-pytania">W celu uzyskania dalszych informacji proszę zapoznać się z najczęściej zadawanymi pytaniami</a>.</li> </ul> <p> </p> <p><span style="font-size: 15px; font-weight: bold;">Prosimy o przesyłanie uwag na adres: <a href="mailto:prywatnosc@iab.com.pl">prywatnosc@iab.com.pl</a></span></p> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2025 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-368" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-368"><a href="https://www.youronlinechoices.com/pl/terms-conditions">Warunki</a></li> <li id="menu-item-369" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-369"><a href="https://www.youronlinechoices.com/pl/protecting-your-privacy">Protecting Your Privacy</a></li> <li id="menu-item-305" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-305"><a href="https://www.youronlinechoices.com/uk/feedback">Contact Us</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><h5 class="cli_messagebar_head">Strona internetowa wykorzystuje pliki cookie</h5><span>Strona internetowa wykorzystuje pliki cookie. 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