Données sur l’industrie de la communication marketing au Québec

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id="langage">English</div></a> </li> </ul> </div> </div> </nav> </div> </div> </header>  <main id="skrollr-body" role="main" itemscope itemprop="mainContentOfPage"><div id="content-header"> <div class="container"> <div class="row"> <div class="col-md-8"> <div class="page-title"> <div> <div class="breadcrumb_list"> <p id="breadcrumbs"><span><span><a href="https://a2c.quebec/ressources/">Ressources</a></span> <span class="breadcrumb_last" aria-current="page">Portrait de l’industrie</span></span></p> </div> <h1 class="title_level1">Portrait de l’industrie</h1> </div> </div> </div> </div> <aside class="main-image hidden-xs hidden-sm "> <div class="img-wrapper ratio169" style="height: 297.36px;"> <img src="https://a2c.quebec/wp-content/themes/wp-ephrem-child/images/text_gen_temp.png" alt=""> </div> </aside> </div> <div id="page-content"> <div class="container"> <div class="row"> <div class="col-md-8"> <article class="main-col"> <div class="editor"> <div id="block-63" class="block"> <div class="tmpl_exergue">Une industrie en pleine transformation qui contribue à la prospérité économique du Québec.</div> <p> </p> <p>En novembre 2015, l’A2C, en collaboration avec l’Association des producteurs publicitaires (APP), dévoilait les résultats d’une étude économique sur l’état de l’industrie de la communication marketing au Québec, menée par la firme Raymond Chabot Grant Thornton. Actuellement, une mise à jour de cette étude est en préparation.</p> <p> </p> <h2>Faits saillants</h2> <h4>1. Métiers multidisciplinaires :</h4> <ul> <li>Plus de 10 000 emplois générés par l’industrie</li> </ul> <h4>2. Main d’œuvre de qualité en agence</h4> <img decoding="async" src="/uploads/medias/image-twitter-main-oeuvre1.jpg" data-mediaid="721" /> <h4>3. Contribue à la culture :</h4> <p> </p> <ul> <li>Avec plus de 3 500 artistes embauché.es en 2013-2014, l’industrie est la 2<sup>e</sup> source de revenus pour ces derniers</li> <li>Plus de 50M$ versés aux artistes et artisan.es (réalisateur.ices, technicien.nes de l’image et du son et autres pigistes)</li> </ul> <p> </p> <img decoding="async" src="/uploads/medias/image-twitter-culture1.jpg" data-mediaid="722" /> <h4>4. Partenaire d’affaires des entreprises d’ici</h4> <ul> <li>76 % des revenus bruts des agences proviennent de clients québécois<sup>1</sup></li> </ul> <h4>5. Engagée dans sa communauté</h4> <ul> <li>Une industrie qui s’investit bénévolement auprès de causes et d’organismes<sup>1</sup></li> <li>La valeur moyenne par année est de :</li> </ul> <p style="margin-left: 80px;">– 110 800 $ par agence</p> <p style="margin-left: 80px;">– 348 375 $ par maison de production</p> <h4>6. Présence marquée de réseaux mondiaux</h4> <ul> <li>¾ des plus grands réseaux au monde sont présents au Québec</li> </ul> <h4>7. Montée des médias numériques</h4> <ul> <li>Variation en % des investissements publicitaires par média au Québec entre 2012 et 2014<sup>2</sup></li> </ul> <h4><img decoding="async" src="/uploads/medias/image-twitter-numerique1.jpg" data-mediaid="723" /></h4> <h4>8. Retombés économiques</h4> <ul> <li>PIB de 783,2 M$</li> </ul> <h4>9. Marché de 5,9 G$</h4> <p> </p> <ul> <li>2,85 G$ : Investissements médias</li> <li>3,1 G$ : Investissements hors-médias</li> </ul> <p> </p> <p>Ces données proviennent de l’<a href="/telecharger/etude-economique-comm-mktg-quebec-a2c-1.pdf/formulaire" data-mediaid="279">Étude économique sur l’industrie de la communication marketing au Québec</a> menée par Raymond Chabot Grant Thornton (2015).</p> <p> </p> <p>Note 1 : Données uniquement basées sur les répondant.es de l’étude économique<br /> Note 2 : Investissements médias au Québec (marché francophone seulement)</p> <p> </p> <p> </p> </div> </div> </article> </div> <div class="col-md-4"> <div class="right-col">  <section class="featured-events"> <a href="/evenements-et-formations/calendrier-des-activites" class="btn-style1 go pull-right"><i class="icon-right"></i></a> <h2><a href="/evenements-et-formations/calendrier-des-activites">Événements à venir</a></h2> <ul class="list-unstyled"> <li> <div class="date">03<span 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