Ready, Set, Go-to-Market

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="stylesheet" type="text/css" href="https://media.thealliance.io/assets/css/screen.css?v=d4ce0e03c7" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Ready, Set, Go-to-Market</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="author" content="Richard King"> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signup') { window.location = '/welcomemember'; } if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <meta name="description" content="Holly Watson, Senior Product Marketing Manager, explores the intricacies of the go-to-market process alongside specialists in the area."> <link rel="icon" href="https://media.thealliance.io/content/images/size/w256h256/2024/10/66bc09894c8e49916202eed3_favicon.png" type="image/png"> <link rel="canonical" href="https://media.thealliance.io/podcast/pma-ready-set-go-to-market/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="The Alliance"> <meta property="og:type" content="article"> <meta property="og:title" content="Ready, Set, Go-to-Market"> <meta property="og:description" content="Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area."> <meta property="og:url" content="https://media.thealliance.io/podcast/pma-ready-set-go-to-market/"> <meta property="og:image" content="https://media.thealliance.io/content/images/2024/01/pma-ready-podcast-1.jpg"> <meta property="article:published_time" content="2024-01-03T15:46:31.000Z"> <meta property="article:modified_time" content="2024-10-29T17:20:54.000Z"> <meta property="article:tag" content="Product Marketing Alliance"> <meta property="article:tag" content="Podcast"> <meta property="article:tag" content="Business"> <meta property="article:tag" content="Careers"> <meta property="article:tag" content="Go-to-Market"> <meta property="article:tag" content="Product Marketing"> <meta property="article:publisher" content="https://www.facebook.com/ghost"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Ready, Set, Go-to-Market"> <meta name="twitter:description" content="Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area."> <meta name="twitter:url" content="https://media.thealliance.io/podcast/pma-ready-set-go-to-market/"> <meta name="twitter:image" content="https://media.thealliance.io/content/images/2024/01/pma-ready-podcast.jpg"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Richard King"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Product Marketing Alliance, Podcast, Business, Careers, Go-to-Market, Product Marketing"> <meta name="twitter:site" content="@ghost"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "The Alliance", "url": "https://media.thealliance.io/", "logo": { "@type": "ImageObject", "url": "https://media.thealliance.io/content/images/2024/10/alliance-logo.svg", "width": 180, "height": 41 } }, "author": { "@type": "Person", "name": "Richard King", "url": "https://media.thealliance.io/author/richard/", "sameAs": [] }, "headline": "Ready, Set, Go-to-Market", "url": "https://media.thealliance.io/podcast/pma-ready-set-go-to-market/", "datePublished": "2024-01-03T15:46:31.000Z", "dateModified": "2024-10-29T17:20:54.000Z", "image": { "@type": "ImageObject", "url": "https://media.thealliance.io/content/images/size/w1200/2023/12/Ready--Set--Go-to-Market-.png", "width": 1200, "height": 1200 }, "keywords": "Product Marketing Alliance, Podcast, Business, Careers, Go-to-Market, Product Marketing", "description": "Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.", "mainEntityOfPage": "https://media.thealliance.io/podcast/pma-ready-set-go-to-market/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="The Alliance" href="https://media.thealliance.io/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://media.thealliance.io/" data-key="1f13fa7adc6113fff2a2ee0f6c" data-api="https://alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="1f13fa7adc6113fff2a2ee0f6c" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://media.thealliance.io/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=d4ce0e03c7"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=d4ce0e03c7"> <script defer src="/public/member-attribution.min.js?v=d4ce0e03c7"></script><style>:root {--ghost-accent-color: #ff1a75;}</style>  </head> <body class="home-template post-template tag-podcast-filter-community-pma tag-podcast tag-podcast-filter-topic-business tag-podcast-filter-topic-careers tag-go-to-market tag-product-marketing"> <div class="modal-overlay"></div> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="https://www.thealliance.io/"> <div class="site-title"> <img class="site-logo" src="https://media.thealliance.io/content/images/2024/10/alliance-logo.svg" alt="The Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="custom-modular-navigation"> <div class="modular-navigation-wrapper"> <a href="https://www.thealliance.io/#brands" class="custom-modular-navigation-main custom-modular-navigation-main-width-list">Brands</a> </div> <div class="modular-navigation-wrapper"> <a href="https://www.thealliance.io/#about" class="custom-modular-navigation-main custom-modular-navigation-main-width-list">About</a> </div> <div class="modular-navigation-wrapper"> <a href="https://www.thealliance.io/#events" class="custom-modular-navigation-main custom-modular-navigation-main-width-list">Events</a> </div> <div class="modular-navigation-wrapper"> <a href="https://www.thealliance.io/#find-community" class="custom-modular-navigation-main custom-modular-navigation-main-width-list">Communities</a> </div> </div> </div> </nav> <div class="site-nav-widget"> <a href="https://www.thealliance.io/#" class="btn btn-secondary">Apply</a> <a href="https://www.thealliance.io/#find-community" class="btn btn-outline">Find your community</a> </div> <div class="site-nav-widget-mobile"> <div id="w-node-_6d67a29c-7439-6877-ee6b-9dd2ddd46d1f-03687326" class="navbar9_menu-button w-nav-button" style="-webkit-user-select: text;" aria-label="menu" role="button" tabindex="0" aria-controls="w-nav-overlay-0" aria-haspopup="menu" aria-expanded="false"> <div class="menu-icon"> <div class="menu-icon_line-top"></div> <div class="menu-icon_line-middle"> <div class="menu-icon_line-middle-inner"></div> </div> <div class="menu-icon_line-bottom"></div> </div> </div> </div> <div class="w-nav-mobile"> <div class="main-nav-menu-mobile"> <a href="https://www.thealliance.io/#brands" class="main-menu-item w-nav-link w--nav-link-open">Brands</a> <a href="https://www.thealliance.io/#about" class="main-menu-item w-nav-link w--nav-link-open">About</a> <a href="https://www.thealliance.io/#events" class="main-menu-item w-nav-link w--nav-link-open">Events</a> <a href="https://www.thealliance.io/#find-community" class="main-menu-item w-nav-link w--nav-link-open">Communities</a> <div class="main-nav-ctas-mobile"> <a href="https://www.thealliance.io/#" class="btn btn-secondary">Apply</a> <a href="https://www.thealliance.io/#find-community" class="btn btn-outline">Find your community</a> </div> </div> </div> </div> <div class="social-links social-links-fixed"> </div> <link rel="stylesheet" type="text/css" href="https://media.thealliance.io/assets/css/style.css?v=d4ce0e03c7" /> <style> body { position: initial !important; } main > div { background-color: var(--black); } </style> <main style="width:100%;"> <div> <article id="sectionId"> <section> <div> <div id="playerResource" class="player-resource"> <div class="player-container"> <div class="header">  <div class="source-title">Choose your player</div> </div> <div class="btn-group playable"></div> </div> </div>  <script src="https://fast.wistia.com/assets/external/channel.js" async></script><link rel="stylesheet" href="https://fast.wistia.com/embed/channel/project/u2fbx6x324/font.css" /><div class="wistia_channel wistia_async_u2fbx6x324 mode=inline" style="min-height:100vh;position:relative;width:100%;"></div>  <figure class="kg-card kg-embed-card"><iframe style="border-radius: 12px" width="100%" height="152" title="Spotify Embed: Ready, Set, Go-to-Market" frameborder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/show/00fOKEmDG6BICxW4MjBnQN?si=41359b91114e4d03&nd=1&dlsi=06b5cc4633c44e43&utm_source=oembed"></iframe></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://podcasts.apple.com/us/podcast/ready-set-go-to-market/id1582467254?ref=media.thealliance.io"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Ready, Set, Go-to-Market</div><div class="kg-bookmark-description">Marketing Podcast 路 3 Episodes 路 Updated Biweekly</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://podcasts.apple.com/assets/favicon/favicon-180.png" alt=""><span class="kg-bookmark-author">Apple Podcasts</span><span class="kg-bookmark-publisher">JRoDraRoberts</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/f4/09/b3/f409b3e7-9c1b-bacc-903f-9e090d19358b/mza_15992455590688462179.png/1200x1200bf-60.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure> </div> </section> </article> </div> </main> <script> document.addEventListener('DOMContentLoaded', function() { // Your code here const EmbededContainerAll = document.querySelectorAll(".kg-embed-card"); const kgBookmarkCard = document.querySelectorAll(".kg-bookmark-card"); if(EmbededContainerAll.length > 0) { let hasSpotify = false; let hasYoutube = false; let hasApplePlay = false; let hasSpotifyLink = "#"; let hasYoutubeLink = "#"; let hasAppleLink = "#"; const wistia_channel = document.querySelector('.wistia_channel'); const playerResource = document.querySelector('.player-resource .playable'); playerResource.innerHTML = ""; EmbededContainerAll.forEach(elem => { elem.style.display = 'none'; const iFrame = elem.querySelector('iframe'); const link = iFrame.getAttribute("src"); if (link.includes("spotify")) { hasSpotify = true; // Modify Spotify link to remove "/embed" hasSpotifyLink = link.replace("/embed", ""); } if (link.includes("youtube")) { hasYoutube = true; hasYoutubeLink = link; } if (link.includes("apple")) { hasApplePlay = true; hasAppleLink = link; } }); kgBookmarkCard.forEach(elem => { elem.style.display = 'none'; const iFrame = elem.querySelector('.kg-bookmark-container'); const link = iFrame.getAttribute("href"); if (link.includes("spotify")) { hasSpotify = true; // Modify Spotify link to remove "/embed" hasSpotifyLink = link.replace("/embed", ""); } if (link.includes("youtube")) { hasYoutube = true; hasYoutubeLink = link; } if (link.includes("apple")) { hasApplePlay = true; hasAppleLink = link; } }); if(hasSpotify) { playerResource.innerHTML += `<a target="_blank" href="${hasSpotifyLink}"><img src="/assets/img/listen-spotify.png"/></a>`; } if(hasYoutube) { playerResource.innerHTML += `<a target="_blank" href="${hasYoutubeLink}"><img src="/assets/img/listen-youtube.png"/></a>`; } if(hasApplePlay) { playerResource.innerHTML += `<a target="_blank" href="${hasAppleLink}"><img src="/assets/img/listen-apple.png"/></a>`; } } else { playerResource.style.display = 'none'; } }); const myTimeout = setTimeout(getBackground, 1000); function getBackground() { // Select the div element const divElement = document.querySelector('.w-gallery-view'); const playerResource = document.getElementById('playerResource'); const sectionId = document.getElementById('sectionId'); // Get the computed styles for the div const style = window.getComputedStyle(divElement); // Get the background property const background = style.background; playerResource.style.background = style.background; sectionId.style.background = style.background; clearTimeout(myTimeout); console.log("background", background); } </script> <footer class="alliance-footer"> <div class="footer-container"> <div class="footer-content-wrapper with-decor header"> <a href="https://www.thealliance.io/#" class="btn btn-transparent">Sign up</a> </div> <div class="footer-content-wrapper body"> <div class="links"> <a href="https://www.thealliance.io/#brands">Brands</a> <a href="https://www.thealliance.io/#about">About</a> <a href="https://www.thealliance.io/#events">Events</a> <a href="https://www.thealliance.io/#find-community">Communities</a> </div> <div class="logo-and-social-links"> <a href="https://www.productmarketingalliance.com/"><img class="site-logo" src="/assets/img/logo-white.svg" alt="The Alliance" /></a> <div class="footer-social-links"> <a href="https://www.linkedin.com/company/allianceled/"><img src="/assets/img/social-icon/linkedin.svg"/></a> <a href="https://twitter.com/TheAlliance_IO"><img src="/assets/img/social-icon/twitter.svg"/></a> <a href="https://www.facebook.com/The-Alliance-100242765845548"><img src="/assets/img/social-icon/facebook.svg"/></a> <a href="https://www.youtube.com/channel/UCuqddkdQfri4huzuCt6bl3w"><img src="/assets/img/social-icon/youtube.svg"/></a> <a href="https://www.instagram.com/thealliance_hq/"><img src="/assets/img/social-icon/instagram.svg"/></a> <a href="https://www.tiktok.com/@the.alliance.hq?lang=en"><img src="/assets/img/social-icon/tiktok.svg"/></a> </div> </div> </div> <div class="footer-content-wrapper bottom"> <p>2024 THE ALLIANCE</p> <a href="https://www.productmarketingalliance.com/terms-conditions/">PRIVACY & COOKIES POLICY</a> </div> </div> </footer>   </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <script type="text/javascript" src="https://media.thealliance.io/assets/built/jquery.js?v=d4ce0e03c7" ></script> <script type="text/javascript" src="https://media.thealliance.io/assets/built/jquery.fitvids.js?v=d4ce0e03c7" ></script> <script type="text/javascript" src="https://media.thealliance.io/assets/built/ghost-lunr.js?v=d4ce0e03c7" defer></script> <script type="text/javascript" src="https://media.thealliance.io/assets/built/search.js?v=d4ce0e03c7" defer></script> <script type="text/javascript" src="https://media.thealliance.io/assets/built/jquery.fitvids.js?v=d4ce0e03c7"></script> <script> $(function() { var $postContent = $(".post-full-content"); $postContent.fitVids(); }); </script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

CINXE.COM

Ready, Set, Go-to-Market