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How to Make Your Event’s Social Media Photos Stand Out

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Quality visual storytelling is essential, and everyone from your local synagogue to your favorite music festival has an Instagram. With such a massive influx of visual content on people’s feeds, it has become crucial to share your event’s photos in real-time with your followers. Here’s how to make sure what you share represents the best of your event. 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class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator"> &nbsp; </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator"> &nbsp; </span><li><span class="last">How to Make Your Event’s Social Media Photos Stand Out</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> 5 min read </div> <h1 class="header header-4 color-primary"> How to Make Your Event’s Social Media Photos Stand Out </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Nov 16 2018</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="348" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/concert-photography-tips-and-settings-for-nightlife-1-768x348.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">Sub-par social media photos are no longer an option in today’s saturated social feeds. Quality visual storytelling is essential, and everyone from your local synagogue to your favorite music festival has an Instagram. </span></p> <p><span style="font-weight: 400;">With such a massive influx of visual content on people’s feeds, it has become crucial to </span><span style="font-weight: 400;">share your event’s photos in real-time</span><span style="font-weight: 400;"> with your followers. Here’s how to make sure what you share represents the best of your event.</span></p> <div class='tm-tweet-clear'></div> <div class='tm-click-to-tweet'> <div class='tm-ctt-text'><a href='https://twitter.com/share?text=Here%E2%80%99s+how+to+make+sure+what+you+share+represents+the+best+of+your+event.&#038;via=eventbrite&#038;related=eventbrite&#038;url=https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/' target='_blank'>Here’s how to make sure what you share represents the best of your event.</a></div> <p><a href='https://twitter.com/share?text=Here%E2%80%99s+how+to+make+sure+what+you+share+represents+the+best+of+your+event.&#038;via=eventbrite&#038;related=eventbrite&#038;url=https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/' target='_blank' class='tm-ctt-btn'>Click To Tweet</a></p> <div class='tm-ctt-tip'></div> </div> <h2><span style="font-weight: 400;">Lay the groundwork to ensure you get great shots </span></h2> <p><span style="font-weight: 400;">First, you need a great photographer. And even if you don’t have the budget for a fancy camera, smartphones can </span><a href="https://mobilephotoawards.com/2017-mpa-category-winners-honorable-mentions/" target="_blank" rel="noopener"><span style="font-weight: 400;">more than adequately fill that gap</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Whether you’re taking your own photos or </span><a href="https://www.eventbrite.com/blog/event-photography-pricing-rates-how-to-hire-a-photographer-ds00/"><span style="font-weight: 400;">working with a professional</span></a><span style="font-weight: 400;">, make sure to answer these three questions before you start shooting:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What moments do you need to capture to illustrate the story you want to tell?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What feeling are you trying to convey?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What highlights are likely to occur and how can you make sure the photographer is in the right place at the right time to capture the action? </span></li> </ul> <p><span style="font-weight: 400;">Once you have the system down, it’s easy to have dozens, even hundreds of images at your fingertips seconds after a true Kodak moment. But which photo do you choose to post on social media?</span></p> <p><span style="font-weight: 400;">With the help of some stock photo sites, we’ve compiled some key tips on what to look for – and avoid – in your photography so that your social posts keep followers coming back for more. </span></p> <h2><span style="font-weight: 400;">Choose high-emotion, unique moments </span></h2> <p><strong>Avoid: Shots that will blend in with fan photos</strong></p> <p><span style="font-weight: 400;">This is a perfectly adequate shot for your Instagram – it shows the singer’s face and documents a moment of action. But every event that hosts this singer will have similar photos, and yours is likely to get lost in the influx of posts from fans who captured similar moments at your event. </span></p> <p><strong>Look for: Interesting angles and emotional moments</strong></p> <p><span style="font-weight: 400;">It may seem counterintuitive to post a photo that hides the singer’s face, but what’s great about this photo is that it shows the singer lost in the act of performance, a more unique moment than her simply singing. The backlighting of her hair is dramatic, rather than the blurry stage lighting of the previous photo. </span></p> <p><span style="font-weight: 400;">This photo also has a more interesting angle that invites viewers onstage. The angle of the guitar creates more depth to the scene, making even the most casual Insta-skimmer feel like they are a part of the show.</span></p> <p><strong>To summarize:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Choose moments of high emotion</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Look for dramatic lighting that highlights rather than hides your performer or speaker</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Pick an interesting angle that creates depth to the scene</span></li> </ul> <h2><span style="font-weight: 400;">Don’t let your message get lost in the crowd – literally </span></h2> <p><strong>Avoid: Emotionless crowd shots</strong></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">This photo shows an engaged audience with dramatic lighting and depth due to the crowd of fans leading to the stage. But something&#8217;s missing: it doesn’t show anything special about </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> event. </span></p> <p><span style="font-weight: 400;">What makes your venue stand out? What was so great about this particular performance, this particular audience? </span></p> <p><span style="font-weight: 400;">You want attendees to be able to relive their favorite moments, and anyone who didn’t show up feel major FOMO (fear of missing out). That way, they will be sure to grab tickets or registrations your next event ASAP!</span></p> <p><strong>Look for: Snaps that highlight individual fans</strong></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">While its natural to want to show off high attendance, what makes this photo more effective is that it makes the crowd seem more intimate, and the moment less random. The fan in question is clearly overtaken by emotion, even if we can’t see their face. And while the depth of the scene is not as apparent in this photo, the silhouette effect highlights the fan better than trying to pick them out in a busy crowd. </span></p> <p><span style="font-weight: 400;">This conveys an important message to your social followers – these events are made just for them, by people who care about their experience. </span></p> <p><strong>To summarize: </strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Look for moments of intimacy even among events with high attendance </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Try to avoid random moments – people expect attendees to be engaged at your event, so show them something more</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Highlight fans, not nameless crowds</span></li> </ul> <h2><span style="font-weight: 400;">Keep the story small while still pointing out your strengths </span></h2> <p><strong>Avoid: Chaotic shots of the full scene</strong></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">This photo has lights, a fast-moving crowd, and decorations galore. So much so that the moment you look away, nothing sticks in your mind.</span></p> <p><span style="font-weight: 400;">Let’s think back on the previous two examples. You want to choose a unique moment of high emotion that highlights an individual. These elements are clearly missing from this photo. No one stands out in the crowd, and this photo is probably one of many similar snaps. </span></p> <p><span style="font-weight: 400;">But wait – you want your social followers to see your decorations, the special work you put into your venue, the wealth of cool activities you worked hard to provide for opening day. </span></p> <p><span style="font-weight: 400;">Check out the photo below to see how to achieve this – and to ensure your social followers stay engaged. </span></p> <p><strong>Look for: Small, heartfelt moments</strong></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Here’s why this photo works. It may be capturing only a small moment, but a small moment that is a great representation of what you want your social followers to know about your event: to expect family-focused fun, complete with sweet treats and classic fair attractions. </span></p> <p><span style="font-weight: 400;">The background of this photo is especially effective. While it still may be tempting to use the first photo to show the scale of your event, this photo highlights those nostalgic fair visuals in a less busy, but still attention-grabbing way. This photo is also a lot more fun than a posed photo. While posed photos can occasionally work, more often than not a moment of sincere action will provide a much stronger message on social media.  </span></p> <p><strong>To summarize:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Choose small moments that represent what you want followers and potential attendees to know about your event</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Employ singular, eye-catching visuals rather than trying to capture the entirety of your event in one shot</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Try to avoid posed photos </span></li> </ul> <p><span style="font-weight: 400;">Staring down at the hundreds of photos from your event can be intimidating, but if you know what to look for, Instagram can become a fun marketing challenge – and a great way to connect with potential fans.</span></p> <p><span style="font-weight: 400;">Looking for even more ways to upgrade your social posts? Posting photos in real-time can have </span><a href="https://www.eventbrite.com/blog/bull-riding-event-marketing-roi-ds00/"><span style="font-weight: 400;">major rewards</span></a><span style="font-weight: 400;"> for your brand. </span><a href="https://www.eventbrite.com/blog/academy/event-photography-guide/"><span style="font-weight: 400;">Check out this guide.</span></a></p> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> The Ultimate Guide to Event Photography </h4> <!-- <p class="archive-cta__text">--> <!-- Keep customers coming back with convenient email marketing tools that get results.--> <!-- </p>--> <a role="button" href="https://www.eventbrite.com/blog/academy/event-photography-guide/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Start sharing <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/event-photography-feature-3.jpg" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="16864" data-post-url="https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/" data-post-title="How to Make Your Event’s Social Media Photos Stand Out" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="16864" data-post-url="https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/" data-post-title="How to Make Your Event’s Social Media Photos Stand Out" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_2015387962 print-no" id="essb_displayed_shortcode_2015387962" data-essb-postid="16864" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/" data-essb-twitter-url="https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/" data-essb-instance="2015387962"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/&t=How+to+Make+Your+Event%E2%80%99s+Social+Media+Photos+Stand+Out" title="" onclick="essb.window(&#39;https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/social-media-photos-stand-out-ds00/&t=How+to+Make+Your+Event%E2%80%99s+Social+Media+Photos+Stand+Out&#39;,&#39;facebook&#39;,&#39;2015387962&#39;); 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