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type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://www.watoday.com.au/culture","name":"Culture"}},{"@type":"ListItem","position":2,"item":{"@id":"https://www.watoday.com.au/culture/music","name":"Music"}},{"@type":"ListItem","position":3,"item":{"@id":"https://www.watoday.com.au/topic/live-music-jhh","name":"Live music"}}]}</script></div><p class="wug9S"><span>This was published <!-- -->3<!-- --> <!-- -->months<!-- --> ago</span></p><h1 data-testid="headline" itemProp="headline">Hidden locations, sold-out shows: It’s live music, but even the band is secret</h1></div></div></header><section class="x5U69"><div class="eyqx4 up6zR"><div class="YjR-r"><h5 class="ey7KU"><span class="WAXFI">By </span><span><span data-testid="byline"><a href="/by/michael-dwyer-gs6ttn" title="Articles by Michael Dwyer">Michael Dwyer</a></span></span></h5><div class=""> <span class="_6rKYd"><time class="xt6gv" data-testid="datetime" dateTime="2024-11-05T21:00:00+08:00">November 5, 2024 — 9.00pm</time></span></div></div></div><div class="Xzt9c noPrint"><div class="dDuGY"><div class="wMz9s"><button aria-checked="false" aria-describedby="saveTooltip" aria-label="Save article to read later" class="lYnY4" role="switch" type="button"><svg aria-hidden="true" class="kTpHl IIE5G" focusable="false" height="1em" width="1em"><use xlink:href="#icon-save"></use></svg><span class="_1UKiw">Save</span></button><div aria-hidden="true" class="GvnJU gD20Q" id="saveTooltip" role="tooltip"><button>Log in</button>,<!-- --> <a data-testid="login-register" href="https://watoday.myfairfax.com.au/channel/cWvEleexy48f-PI5-jlBnw/members/signups/new?callback_uri=">register</a> <!-- -->or <a href="https://subscribe.watoday.com.au/?promote_channel=HI_HL_GNL">subscribe</a> <!-- -->to save articles for later.</div><div><div aria-hidden="true" class="GvnJU VNUKJ _1pSgb" id="onboardingTooltip" role="tooltip"><h3>Save articles for later</h3><p>Add articles to your saved list and come back to them any time.</p><button class="T0DxF Fe1BB I7jPK" data-ffx-event-action="cta click" data-ffx-event-category="save onboarding" data-ffx-event-label="got it - part 1" data-ffx-hittype="event">Got it</button></div></div></div><div class="WaJMq"><div class="_5HQBJ"><button class="XsMHX j7Zux" data-ffx-event-action="cta click" data-ffx-event-category="component" data-ffx-event-label="font size normal" data-ffx-event-value="0" data-ffx-hittype="event">Normal text size</button><button class="GGU-4" data-ffx-event-action="cta click" data-ffx-event-category="component" data-ffx-event-label="font size large" data-ffx-event-value="0" data-ffx-hittype="event">Larger text size</button><button class="Jftp7" data-ffx-event-action="cta click" data-ffx-event-category="component" data-ffx-event-label="font size extra large" data-ffx-event-value="0" data-ffx-hittype="event">Very large text size</button></div></div></div></div></section><section class="mm0yF" data-testid="article-body-top"><aside class="KxH15"><div class="FCOQC _2ylTh"><div class="container"><div class="adWrapper IMjKL noPrint" data-testid="ad"><small class="CtZLl">Advertisement</small><div class="" id="adspot-160x600_300x250_300x600-pos2-desktop"></div></div></div></div></aside><div class="wsquJ" data-testid="article-body"><div><div class="TqQ8t"><div class="PMdfl" id="beyondwords-player"></div><div class="_--xHC" data-testid="showPlayerOverlay"></div></div><div class="Hy4HP z5wPE" data-testid="body-content"><p>It’s Sunday night on a dark street corner in Reservoir. A gaggle of strangers nod at each other, bonded by a shared secret. The address emailed to us yesterday turns out to be a cosy recording studio behind a shopfront facade. Jess Maio ticks our names off a list and ushers us discreetly inside in twos and threes.</p><p>“Grab a cushion, make yourself comfortable,” says our host, who introduces herself as a booker for Sofar Sounds Melbourne. In front of us is a simple array of microphones and amps. Guest keep piling in, sitting on the floor, pouring BYO drinks. It’s a sold-out show, we’re told: 50 punters paid $35 to be here, with no clue who’s playing.</p><p>At 8pm the first of three surprises is revealed. Lara Buchanan is a poised 18-year-old singer-guitarist from Canberra who’s been writing since she was 11. She’s intense and magnetic. Four or five songs about betrayal and bad news and a couple of funny stories later she’s gone. We spill outside for air.</p><figure class="_72JXS gKj3r MiJqz Wnq-J" data-testid="image"><div aria-label="enlarge image" class="-IWVI" role="button" tabindex="0"><picture class=""><source media="(min-width: 1024px)" srcSet="https://static.ffx.io/images/$zoom_1%2C$multiply_0.6988%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_86%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239, https://static.ffx.io/images/$zoom_1%2C$multiply_1.3975%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_62%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239 2x" height="417" width="740"/><source media="(min-width: 768px)" srcSet="https://static.ffx.io/images/$zoom_1%2C$multiply_0.7252%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_86%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239, https://static.ffx.io/images/$zoom_1%2C$multiply_1.4504%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_62%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239 2x" height="433" width="768"/><img alt="Lara Buchanan on stage." src="https://static.ffx.io/images/$zoom_1%2C$multiply_0.5855%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_86%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239" height="349" width="620" srcSet="https://static.ffx.io/images/$zoom_1%2C$multiply_0.5855%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_86%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239, https://static.ffx.io/images/$zoom_1%2C$multiply_1.1709%2C$ratio_1.776846%2C$width_1059%2C$x_1323%2C$y_320/t_crop_custom/q_62%2Cf_auto/0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239 2x"/></picture></div><figcaption class="qTXWa"><p><span class="_5nQzY">Lara Buchanan on stage.</span><cite class="Zo2UY"><span class="ALMCC">Credit: </span>Luis Ascui</cite></p></figcaption></figure><p>“A music booker will usually just reach out to the artists but with Sofar, a big part of the job is finding unusual spaces for them to perform,” says Maio, who’s been staging nights like this since February. “We’ve played in vintage stores, yoga studios, chapels… we get a lot of people wanting to host as well, so backyard shows and loungerooms... ”</p></div><div class="GJua6"></div><div class="Hy4HP z5wPE" data-testid="body-content"><p>In this age of Likes and Follows and discovery algorithms, artist selection is an even more novel process. “Because people are buying a ticket without knowing who’s playing, we have a lot of freedom to book pretty much anyone we like,” Maio says. Genre and popularity are equally by the bye, though there’s a tendency towards troubadours rather than laptop tappers.</p><p>“What I personally look for is someone who I know is going to be professional on the night and knows how to work an audience,” Maio says. “They don’t necessarily have to have a large following; they need to sound good. I just listen to their music and watch videos of them performing and use my own judgment.”</p><figure class="_72JXS _0SAJQ mSNnk Wnq-J" data-testid="image"><div aria-label="enlarge image" class="-IWVI" role="button" tabindex="0"><picture class=""><source media="(min-width: 1024px)" srcSet="https://static.ffx.io/images/$zoom_0.252%2C$multiply_0.9788%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_86%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776, https://static.ffx.io/images/$zoom_0.252%2C$multiply_1.9577%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_62%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776 2x" height="494" width="740"/><source media="(min-width: 768px)" srcSet="https://static.ffx.io/images/$zoom_0.252%2C$multiply_1.0159%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_86%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776, https://static.ffx.io/images/$zoom_0.252%2C$multiply_2.0317%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_62%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776 2x" height="512" width="768"/><img alt="Laughing Waters, a duo from Eltham, at the intimate Reservoir venue." loading="lazy" src="https://static.ffx.io/images/$zoom_0.252%2C$multiply_0.7725%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_86%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776" height="390" width="584" srcSet="https://static.ffx.io/images/$zoom_0.252%2C$multiply_0.7725%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_86%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776, https://static.ffx.io/images/$zoom_0.252%2C$multiply_1.545%2C$ratio_1.5%2C$width_756%2C$x_0%2C$y_0/t_crop_custom/q_62%2Cf_auto/8efb319b38ea0e341e82085d965c69fcc27bf776 2x"/></picture></div><figcaption class="qTXWa"><p><span class="_5nQzY">Laughing Waters, a duo from Eltham, at the intimate Reservoir venue.</span><cite class="Zo2UY"><span class="ALMCC">Credit: </span>Luis Ascui</cite></p></figcaption></figure><p>It’s not like these skills don’t exist at the commercial end of the live music biz but sadly, in venues where rocketing overheads are weighed against plummeting alcohol sales, an artist’s social media, Spotify and other fan stats have come to count for more than any booker’s gut feeling about what’s good. “For us,” says Maio, “it’s more about, ‘Can our audience discover a great new local artist by attending this show?’”</p><p>The second act, Laughing Waters, is a duo from Eltham with just a few gigs in the bank but clearly more combined experience. Singer Stephanie McMillan is beaming after their short set of soul-infused songs layered up with a loop pedal by guitarist Rhys Walshe. “The intimacy is the best part,” she says. “People come to listen” — not always a given, as any jaded road singer knows.</p></div></div></div></section><div class="PFPZd"><div class="container"><div class="adWrapper IMjKL noPrint" data-testid="ad"><small class="CtZLl">Advertisement</small><div class="" id="adspot-728x90_970x250-pos3-desktop"></div></div></div></div><section class="KylbS" data-testid="article-body-bottom"><div class="wsquJ"><div><div class="Hy4HP z5wPE" data-testid="body-content"><p>Sofar Australia director Matt Walters has been there. He was signed as an artist to Universal Music 15 years ago‚ but soon discovered the major label hype-and-grind model was no road to happiness. “It’s not about chasing some ridiculous dream,” he told me a few years later, as he pivoted to an indie career. “It’s about being a part of a community I connect with and feeling grateful for every moment.”</p><figure class="_72JXS gKj3r MiJqz Wnq-J" data-testid="image"><div aria-label="enlarge image" class="-IWVI" role="button" tabindex="0"><picture class=""><source media="(min-width: 1024px)" srcSet="https://static.ffx.io/images/$zoom_0.552%2C$multiply_0.6988%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_86%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b, https://static.ffx.io/images/$zoom_0.552%2C$multiply_1.3975%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_62%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b 2x" height="417" width="740"/><source media="(min-width: 768px)" srcSet="https://static.ffx.io/images/$zoom_0.552%2C$multiply_0.7252%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_86%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b, https://static.ffx.io/images/$zoom_0.552%2C$multiply_1.4504%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_62%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b 2x" height="433" width="768"/><img alt="Stephanie McMillan, from duo Laughing Waters, says, “The intimacy is the best part” of the secret Sofar gigs." loading="lazy" src="https://static.ffx.io/images/$zoom_0.552%2C$multiply_0.5855%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_86%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b" height="349" width="620" srcSet="https://static.ffx.io/images/$zoom_0.552%2C$multiply_0.5855%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_86%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b, https://static.ffx.io/images/$zoom_0.552%2C$multiply_1.1709%2C$ratio_1.776846%2C$width_1059%2C$x_433%2C$y_182/t_crop_custom/q_62%2Cf_auto/da4ccbdc625c59a5cdc3d1eb67a196eec8a6707b 2x"/></picture></div><figcaption class="qTXWa"><p><span class="_5nQzY">Stephanie McMillan, from duo Laughing Waters, says, “The intimacy is the best part” of the secret Sofar gigs.</span><cite class="Zo2UY"><span class="ALMCC">Credit: </span>Luis Ascui</cite></p></figcaption></figure><p>Walters was the brains behind Parlour Gigs, the app-based home concert phenomenon that started in Melbourne in 2015 and grew across Australia. Parlour caught terminal COVID in the midst of global expansion, but not before Walters connected with Sofar. Based in London, the platform is now active in 400 cities. “The essence of Sofar hasn’t changed — intimate performances in unique locations — but the community has scaled significantly,” he says. “Since I joined in 2022 we’ve hosted over 350 shows in the region and sold over 15,000 tickets. That’s 1050 performances from emerging Australian artists.”</p><p>The goal is “authentic moments of discovery and connection,” he says. “Fans walk away having discovered not just new artists but a real emotional bond with the music. The vibe is always open and friendly. You can easily strike up conversations with strangers.”</p><p>Of the half dozen I talk to, only one punter has been to Sofar gigs before — most of them in the US and Europe. The website boasts video evidence of big-league artists like Billie Eilish, Leon Bridges, Hozier and Khruangbin. In Australia, Courtney Barnett, Julia Jacklin, Matt Corby, Budjerah and Stella Donnelly have all played Sofar shows.</p></div><div class="GJua6"></div><div class="Hy4HP z5wPE" data-testid="body-content"><p>Some of the bigger names are announced and scaled more like regular gigs: “Headliner shows, we call them,” Walters says. Subscribers know, for example, that cult British folkie Fink is playing his first six-city tour of Australia in November — although each “unique” venue will remain secret until the last minute.</p><div class="J-2pM ZfcXI iQkQu noPrint"><span class="wekbt JWiCP tcU5i"><span class="EaK8B"></span><span class="q4Eba">Loading</span></span></div><p>Meanwhile, the night’s final act is “a bit of a legend,” our MC teases as Seb Szabo leads his Springsteen-inspired rock quartet into a space that barely contains them. The tousled frontman begins by introducing a “new song”, then stops himself. “They’re all new to you ’cause you don’t know who the f--k I am,” he jokes. As per the booker’s criteria, he knows how to work an audience.</p><p>He knows how to find one, too. “My whole goal with music has always been to go to new places and play to audiences in different cities,” he tells me later. “I’ve played a few of these in the States and a few in the UK ... You don’t have to worry about hustling to sell tickets because there’s a dedicated audience of people who know about Sofar.”</p><p>Ah, the dedicated audience. They’re in decline too, we’re told, as allegiances fade and get forgotten as fast as your last TikTok. What’s maybe most remarkable about the night is how few of the cross-legged music lovers have their phones in the air, making content for later. The weight of the moment seems much greater than that.</p></div><div class="GJua6"></div><div class="Hy4HP z5wPE" data-testid="body-content"><p>In that regard, 18-year-old Lara Buchanan’s first Sofar gig has been a revelation. “It was so different to what I expected,” she says. “Usually when I do performances I’m either opening for someone or I’m at some really loud bar, and … it’s almost as if the music is just background. Everybody was really, really watching and listening. That was something I’d never really experienced before.”</p><p><strong>Artists, hosts and punters can connect at sofarsounds.com.</strong></p><p><strong><i>Start</i></strong><b><i><strong> the</strong> day with a summary of the day’s most important and interesting stories, analysis and insights. <a href="/link/follow-20170101-p57ogt">Sign up for our Morning Edition newsletter</a>.</i></b></p></div></div><div class="noPrint"><div></div><div></div></div><div id="embedded-feedback"></div><div class="WzQM5 i2lpJ"><section class="frYZg noPrint" id="endOfArticle"><div class="KW19t"><div class="wMz9s"><button aria-checked="false" aria-describedby="saveTooltip" aria-label="Save article to read later" class="lYnY4" role="switch" type="button"><svg aria-hidden="true" class="kTpHl IIE5G" focusable="false" height="1em" width="1em"><use xlink:href="#icon-save"></use></svg><span class="_1UKiw">Save</span></button><div aria-hidden="true" class="GvnJU gD20Q" id="saveTooltip" role="tooltip"><button>Log 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vintage stores to loungerooms, a new music platform is matching audiences with artists in intimate, secret spaces.\",\"allowComments\":false,\"body\":\"<p>It\\u2019s Sunday night on a dark street corner in Reservoir. A gaggle of strangers nod at each other, bonded by a shared secret. The address emailed to us yesterday turns out to be a cosy recording studio behind a shopfront facade. Jess Maio ticks our names off a list and ushers us discreetly inside in twos and threes.</p><p>\\u201CGrab a cushion, make yourself comfortable,\\u201D says our host, who introduces herself as a booker for Sofar Sounds Melbourne. In front of us is a simple array of microphones and amps. Guest keep piling in, sitting on the floor, pouring BYO drinks. It\\u2019s a sold-out show, we\\u2019re told: 50 punters paid $35 to be here, with no clue who\\u2019s playing.</p><p>At 8pm the first of three surprises is revealed. Lara Buchanan is a poised 18-year-old singer-guitarist from Canberra who\\u2019s been writing since she was 11. She\\u2019s intense and magnetic. Four or five songs about betrayal and bad news and a couple of funny stories later she\\u2019s gone. We spill outside for air.</p><x-placeholder id=\\\"7b1799dbb8ffdf1b67e6e8da2df90fd8ece06b02\\\"></x-placeholder><p>\\u201CA music booker will usually just reach out to the artists but with Sofar, a big part of the job is finding unusual spaces for them to perform,\\u201D says Maio, who\\u2019s been staging nights like this since February. \\u201CWe\\u2019ve played in vintage stores, yoga studios, chapels\\u2026 we get a lot of people wanting to host as well, so backyard shows and loungerooms... \\u201D</p><p>In this age of Likes and Follows and discovery algorithms, artist selection is an even more novel process. \\u201CBecause people are buying a ticket without knowing who\\u2019s playing, we have a lot of freedom to book pretty much anyone we like,\\u201D Maio says. Genre and popularity are equally by the bye, though there\\u2019s a tendency towards troubadours rather than laptop tappers.</p><p>\\u201CWhat I personally look for is someone who I know is going to be professional on the night and knows how to work an audience,\\u201D Maio says. \\u201CThey don\\u2019t necessarily have to have a large following; they need to sound good. I just listen to their music and watch videos of them performing and use my own judgment.\\u201D</p><x-placeholder id=\\\"ad1303d179a2fa48e7d1af8288907103d02d4642\\\"></x-placeholder><p>It\\u2019s not like these skills don\\u2019t exist at the commercial end of the live music biz but sadly, in venues where rocketing overheads are weighed against plummeting alcohol sales, an artist\\u2019s social media, Spotify and other fan stats have come to count for more than any booker\\u2019s gut feeling about what\\u2019s good. \\u201CFor us,\\u201D says Maio, \\u201Cit\\u2019s more about, \\u2018Can our audience discover a great new local artist by attending this show?\\u2019\\u201D</p><p>The second act, Laughing Waters, is a duo from Eltham with just a few gigs in the bank but clearly more combined experience. Singer Stephanie McMillan is beaming after their short set of soul-infused songs layered up with a loop pedal by guitarist Rhys Walshe. \\u201CThe intimacy is the best part,\\u201D she says. \\u201CPeople come to listen\\u201D \\u2014 not always a given, as any jaded road singer knows.</p><p>Sofar Australia director Matt Walters has been there. He was signed as an artist to Universal Music 15 years ago\\u201A but soon discovered the major label hype-and-grind model was no road to happiness. \\u201CIt\\u2019s not about chasing some ridiculous dream,\\u201D he told me a few years later, as he pivoted to an indie career. \\u201CIt\\u2019s about being a part of a community I connect with and feeling grateful for every moment.\\u201D</p><x-placeholder id=\\\"f4d5403f8a14ab9b9f80346f3fb735bca14ee492\\\"></x-placeholder><p>Walters was the brains behind Parlour Gigs, the app-based home concert phenomenon that started in Melbourne in 2015 and grew across Australia. Parlour caught terminal COVID in the midst of global expansion, but not before Walters connected with Sofar. Based in London, the platform is now active in 400 cities. \\u201CThe essence of Sofar hasn\\u2019t changed \\u2014 intimate performances in unique locations \\u2014 but the community has scaled significantly,\\u201D he says. \\u201CSince I joined in 2022 we\\u2019ve hosted over 350 shows in the region and sold over 15,000 tickets. That\\u2019s 1050 performances from emerging Australian artists.\\u201D</p><p>The goal is \\u201Cauthentic moments of discovery and connection,\\u201D he says. \\u201CFans walk away having discovered not just new artists but a real emotional bond with the music. The vibe is always open and friendly. You can easily strike up conversations with strangers.\\u201D</p><p>Of the half dozen I talk to, only one punter has been to Sofar gigs before \\u2014 most of them in the US and Europe. The website boasts video evidence of big-league artists like Billie Eilish, Leon Bridges, Hozier and Khruangbin. In Australia, Courtney Barnett, Julia Jacklin, Matt Corby, Budjerah and Stella Donnelly have all played Sofar shows.</p><p>Some of the bigger names are announced and scaled more like regular gigs: \\u201CHeadliner shows, we call them,\\u201D Walters says. Subscribers know, for example, that cult British folkie Fink is playing his first six-city tour of Australia in November \\u2014 although each \\u201Cunique\\u201D venue will remain secret until the last minute.</p><x-placeholder id=\\\"ed6eb4532d00eea60aabf0df22424765fe52991f\\\"></x-placeholder><p>Meanwhile, the night\\u2019s final act is \\u201Ca bit of a legend,\\u201D our MC teases as Seb Szabo leads his Springsteen-inspired rock quartet into a space that barely contains them. The tousled frontman begins by introducing a \\u201Cnew song\\u201D, then stops himself. \\u201CThey\\u2019re all new to you \\u2019cause you don\\u2019t know who the f--k I am,\\u201D he jokes. As per the booker\\u2019s criteria, he knows how to work an audience.</p><p>He knows how to find one, too. \\u201CMy whole goal with music has always been to go to new places and play to audiences in different cities,\\u201D he tells me later. \\u201CI\\u2019ve played a few of these in the States and a few in the UK ... You don\\u2019t have to worry about hustling to sell tickets because there\\u2019s a dedicated audience of people who know about Sofar.\\u201D</p><p>Ah, the dedicated audience. They\\u2019re in decline too, we\\u2019re told, as allegiances fade and get forgotten as fast as your last TikTok. What\\u2019s maybe most remarkable about the night is how few of the cross-legged music lovers have their phones in the air, making content for later. The weight of the moment seems much greater than that.</p><p>In that regard, 18-year-old Lara Buchanan\\u2019s first Sofar gig has been a revelation. \\u201CIt was so different to what I expected,\\u201D she says. \\u201CUsually when I do performances I\\u2019m either opening for someone or I\\u2019m at some really loud bar, and \\u2026 it\\u2019s almost as if the music is just background. Everybody was really, really watching and listening. That was something I\\u2019d never really experienced before.\\u201D</p><p><strong>Artists, hosts and punters can connect at sofarsounds.com.</strong></p><p><strong><i>Start</i></strong><b><i><strong> the</strong> day with a summary of the day\\u2019s most important and interesting stories, analysis and insights. <x-placeholder id=\\\"8c94f0744f70ee1678cf592fa1f2abc46d3e5895\\\"></x-placeholder>.</i></b></p>\",\"bodyPlaceholders\":{\"7b1799dbb8ffdf1b67e6e8da2df90fd8ece06b02\":{\"data\":{\"altText\":\"\",\"animated\":false,\"aspect\":1.776846,\"autoCrop\":false,\"caption\":\"Lara Buchanan on stage.\",\"credit\":\"Luis Ascui\",\"cropWidth\":1059,\"fileName\":\"0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239\",\"id\":\"0f7eee38586d7ae6ba4cb7dd5b7c6c86f93a4239\",\"mimeType\":\"image/jpeg\",\"offsetX\":1323,\"offsetY\":320,\"originalHeight\":null,\"originalWidth\":3000,\"source\":\"The 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