Commercialization

<!DOCTYPE html>   <html lang="es">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta http-equiv="Content-type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="msapplication-TileImage" content="/Content/Shotgun/img/favicon/ms-icon-144x144.png?v=4" /> <link rel="apple-touch-icon-precomposed" href="/Content/Shotgun/img/favicon/apple-icon-precomposed.png?v=4" /> <link rel="icon" href="/Content/Shotgun/img/favicon/favicon.ico?v=4" /><style> .coveo-card-layout a::after { display: none !important; } </style> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P97VBCW');</script> <meta name="google-site-verification" content="EyIQB7GdOQ83t4xrzV8zE-Gs_mjfgD-VO1TZkSkbKSc" />  <title>Commercialization - IQVIA</title>  <link rel="canonical" href="https://www.iqvia.com/solutions/commercialization" /> <meta name="keywords" content="brand strategy, brand management, pharmaceutical marketing, pharmaceutical sales, pharmaceutical marketing strategy, pharmaceutical go-to market strategy, pharmaceutical outsourcing, pharmaceutical sales outsourcing, commercial transformation, pharmaceutical sales reps, pharmaceutical sales teams, pharmaceutical commercial analytics, pharmaceutical advanced analytics, digital transformation, Artificial Intelligence, machine learning, pharmaceutical market research, pharmaceutical sales operations, advanced analytics, promotional strategy, pharmaceutical promotion, personal promotion, non-personal promotion, Primary market research, pricing, market access, multichannel marketing, commercial analytics, sales force optimization, market measurement, MIDAS, ChannelDynamics" /> <meta name="description" content="Transform your approach to commercialization to realize your brand's potential. Use Artificial intelligence and Machine learning to gain new insights." /> <meta name="iq:business_area" content="Contract Sales and Medical Solutions" /> <meta name="iq:market_segment" content="Emerging Biopharma,Traditional or branded Pharma,Generics,Medical Devices and Diagnostics" /> <meta property="og:title" content="Commercialization" /> <meta property="twitter:title" content="Commercialization" /> <meta property="og:image" content="https://www.iqvia.com/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png" /> <meta property="twitter:image" content="https://www.iqvia.com/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png" /> <meta property="og:description" content="<h3>Bring precision engagement to precision medicine</h3> <p>IQVIA is applying artificial intelligence and machine learning to uncover new insights, support precise communications and find openings for differentiation. We're using deep data, advanced analytics, and healthcare expertise to take product and market strategies forward for our clients, and their clients.</p> <p>Now you can move from tracking diagnoses to predicting them. Create a multichannel strategy that's precise and relevant to every doctor. Deliver support services that help patients stay on treatments. Design launch strategies to help specialty treatments earn payer approval. IQVIA can help you see what's next, and get it done now.</p>" /> <meta property="twitter:description" content="<h3>Bring precision engagement to precision medicine</h3> <p>IQVIA is applying artificial intelligence and machine learning to uncover new insights, support precise communications and find openings for differentiation. We're using deep data, advanced analytics, and healthcare expertise to take product and market strategies forward for our clients, and their clients.</p> <p>Now you can move from tracking diagnoses to predicting them. Create a multichannel strategy that's precise and relevant to every doctor. Deliver support services that help patients stay on treatments. Design launch strategies to help specialty treatments earn payer approval. IQVIA can help you see what's next, and get it done now.</p>" /> <meta property="og:url" content="https://www.iqvia.com/es-co/solutions/commercialization" /> <meta property="twitter:site" content="https://www.iqvia.com/es-co/solutions/commercialization" /> <link href="/Content/Shotgun/css/coveo?v=5f2TXK9t8FlC_0aw4cAoVYcmCiwv63sB9xo1gz4KnGg1" rel="stylesheet"/> <link href="/Content/Shotgun/css/main?v=R2OdW1uvbPjT4Hyp9vUX2IxrR3HCzyWr38h5Y4R6OTE1" rel="stylesheet"/> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Noto+Sans:wght@100;200;300;400;500;700;800;900&display=swap" /> <script src="/Content/Shotgun/scripts/static-plugin?v=f3VnY7U-htz3FTaboMFxbQGPAfw5M25cLJ4xxMeKTPk1"></script> </head> <body>  <script>window.isContactKnown = false</script> <div class="all-page-wrapper dark_blue__accent"> <header class="header"> <div class="header__inner" style="visibility:hidden"> <div class="header__info"> <div class="header__logo-box"> <a href="/"> <img class="header__logo" src="/-/media/iqvia/iqvia-logo-color.svg?mw=300&hash=CECD41EE60F67B3B27A5D7E6E7BABDFA" width="120" /> </a> </div> </div> <div class="header__actions"> </div> </div> <div class="navigation-wrapper redesign"> <script> document.addEventListener("CoveoSearchEndpointInitialized", function() { var searchboxElement = document.getElementById("home-search-box"); searchboxElement.addEventListener("CoveoComponentInitialized", function() { CoveoForSitecore.initSearchboxIfStandalone(searchboxElement, "https://www.iqvia.com/es-co/search"); }); }) </script> <div class="drop-wrapper secondary-nav search"> <div class="content search-wrapper coveo-search-section"> <div id="home-search-box_container" data-prebind-maximum-age='currentMaximumAge' > <div id="home-search-box" class="CoveoSearchbox" data-enable-field-addon='false' data-enable-omnibox='true' data-enable-simple-field-addon='true' data-prebind-maximum-age='currentMaximumAge' data-placeholder='How can we help you?' data-clear-filters-on-new-query='false' > <script type="text/javascript"> document.addEventListener("CoveoSearchEndpointInitialized", function() { var componentId = "home-search-box"; var componentElement = document.getElementById(componentId); function showError(error) { console.error(error); } function areCoveoResourcesIncluded() { return typeof (Coveo) !== "undefined"; } if (areCoveoResourcesIncluded()) { var event = document.createEvent("CustomEvent"); event.initEvent("CoveoComponentInitialized", false, true); setTimeout(function() { componentElement.dispatchEvent(event); }, 0); } else { componentElement.classList.add("invalid"); showError("The Coveo Resources component must be included in this page."); } }); </script> <div class="CoveoForSitecoreBindWithUserContext"></div> <div class="CoveoForSitecoreExpressions"></div> <div class="CoveoForSitecoreConfigureSearchHub" data-sc-search-hub="Search"></div> <span class="CoveoFieldSuggestions" data-field="@title" data-prebind-field="fieldTranslator"></span> </div> </div> </div> </div> <div class="drop-wrapper secondary-nav regions"> <div class="overlay-black"></div> <div class="content regions-wrapper"> <div class="row d-flex"> <div class="w-25 left-part"> <h5>Regions</h5> <ul class="region-list"> <li> <a href="#">Americas</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li> <a href="#">Asia & Oceania</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li> <a href="#">Europe</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li> <a href="#">Middle East & Africa</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> </ul> </div> <div class="w-75 center-part"> <ul> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Americas</h3> </div> </div> <img src="/-/media/iqvia/images/navigation/regions-north-america.svg"> </div> <div class="sub-content"> <h6>Americas</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ar/locations/argentina">Argentina</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-br/locations/brazil">Brasil</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/canada">Canada</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/locations/colombia">Colombia</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/locations/ecuador">Ecuador</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/mexico">Mexico</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/united-states">United States</a></li> </ul> </div> </li> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Asia & Oceania</h3> </div> </div> <img src="/-/media/iqvia/images/navigation/regions-asia.svg"> </div> <div class="sub-content"> <h6>Asia & Oceania</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/asia-pacific">Asia Pacific</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/australia-and-new-zealand">Australia & NZ</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/locations/china">中国</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/india">India</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/ja-jp/locations/japan">Japan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/ko-kr/locations/korea">대한민국</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/southeast-asia">Southeast Asia</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/sri-lanka">Sri Lanka</a></li> </ul> </div> </li> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Europe</h3> </div> </div> <img src="/-/media/iqvia/images/navigation/regions-eastern-europe.svg"> <a class="btn" href="" target="_blank"> </a> </div> <div class="sub-content"> <h6>A-I</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/adriatic">Adriatic</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/belgium">Belgium</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/bulgaria">Bulgaria</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/czech">Czech Republic</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/de-de/locations/germany">Deutschland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-es/locations/spain">España</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/fr-fr/locations/france">France</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/greece">Greece</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/hungary">Hungary</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/ireland">Ireland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/israel">Israel</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/it-it/locations/italy">Italia</a></li> </ul> </div> <div class="sub-content"> <h6>J-Z</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/nl-nl/locations/netherlands">Nederland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/nordics">Nordics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pl-pl/locations/poland">Poland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/pt-pt/locations/portugal">Portugal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/romania">Romania</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/russia">Russia</a></li> </ul> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/slovakia">Slovakia</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/switzerland">Switzerland</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/turkey">Turkey</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/ukraine">Ukraine</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/united-kingdom">United Kingdom</a></li> </ul> </div> <div class="regional-promoted additional"> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <div class="d-block"> <div class="absolute"> <div> <h3>Middle East & Africa</h3> </div> </div> <img src="/-/media/iqvia/mea.svg"> </div> <div class="sub-content"> <h6>Middle East & Africa</h6> <ul class="sub-list" style="float:left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/locations/middle-east-and-africa">Middle East and Africa</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> </div> <div class="regional-promoted"> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> <div class="top"> <div class="top-container"> <div aria-label="Secondary"> <div class="secondary-navigation ol" role="navigation"> <div class="language-wrapper"> <ul class="language-list"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/">English</a></li> </ul> </div> <button tabindex="2" role="button" data-type="regions"> regions<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="26" height="26" viewBox="0 0 26 26"> <defs> <path id="1fl5a" d="M295.494 31.947c0 6.378-5.17 11.548-11.547 11.548-6.377 0-11.547-5.17-11.547-11.548 0-6.377 5.17-11.547 11.547-11.547 6.378 0 11.547 5.17 11.547 11.547z" /> <path id="1fl5b" d="M276.43 25.285s-1.545 3.543.324 2.883c1.382-.487 1.503-1.055 1.503-1.055l.812-1.422s.122 1.99.284 2.274c.163.284.813 1.097 1.056-.04.448-2.09.523-2.68 1.295-2.68.772 0 2.36-.61 2.523 1.258.162 1.868-.163.772-1.178 1.26-1.015.486-1.259 2.192-.325 2.395.574.126 1.593.495 2.293.763 2.268.864 2.336 3.364 2.336 5.572 0 0 .042 2.559.975 1.95.935-.609 3.492-4.59 2.965-6.092-.528-1.502-.569-1.665.407-2.193.974-.528 1.664-1.177 1.624-1.909" /> <path id="1fl5c" d="M274.52 34.874s.284-3.223.934-2.708c.65.514.934.514 1.503 1.083.569.569 3.005.894 2.193 1.625-.813.731-1.124.689-2.233 3.939" /> </defs> <g> <g transform="translate(-271 -19)"> <g> <use fill="#fff" fill-opacity="0" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="50" stroke-width="1.5" xlink:href="#1fl5a" /> </g> <g> <use fill="#fff" fill-opacity="0" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="50" stroke-width="1.5" xlink:href="#1fl5b" /> </g> <g> <use fill="#fff" fill-opacity="0" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="50" stroke-width="1.5" xlink:href="#1fl5c" /> </g> </g> </g> </svg> </button> <button tabindex="3" role="button" data-type="search"> search<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 26 26"> <defs> <style> .a, .b { fill: none; stroke: #fff; stroke-width: 1.5px; } .a { stroke-miterlimit: 10; } .b { stroke-linecap: round; stroke-linejoin: round; } </style> </defs> <title>Artboard 1</title> <circle class="a" cx="16.76" cy="9.55" r="8.03" /> <polygon class="b" points="9.67 14 1.21 22.35 3.72 24.85 12.25 16.58 9.67 14" /> <line class="b" x1="8.06" y1="16.16" x2="9.96" y2="18.06" /> </svg> </button> </div> </div> </div> </div> <div class="item-wrapper-mobile mobile-regions-overlay" data-attribute="regions"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>REGIONS</span></div> <div class="breadcrumbs region"><span class="go-back">regions</span>/<span></span></div> <h6>Regions</h6> <ol class="region-list"> <li data-name="Americas"> Americas<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li data-name="Asia & Oceania"> Asia & Oceania<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li data-name="Europe"> Europe<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> <li data-name="Middle East & Africa"> Middle East & Africa<div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </li> </ol> <ul class="regions-items"> <li> <img src="/-/media/iqvia/images/navigation/regions-north-america.svg"> <div class="d-block"> <h3>Americas</h3> </div> <div class="sub-content"> <h6>Americas</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/es-ar/locations/argentina">Argentina</a></li> <li><a href="https://www.iqvia.com/pt-br/locations/brazil">Brasil</a></li> <li><a href="https://www.iqvia.com/locations/canada">Canada</a></li> <li><a href="https://www.iqvia.com/es-co/locations/colombia">Colombia</a></li> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/es-ec/locations/ecuador">Ecuador</a></li> <li><a href="https://www.iqvia.com/locations/mexico">Mexico</a></li> <li><a href="https://www.iqvia.com/locations/united-states">United States</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-asia.svg"> <div class="d-block"> <h3>Asia & Oceania</h3> </div> <div class="sub-content"> <h6>Asia & Oceania</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/asia-pacific">Asia Pacific</a></li> <li><a href="https://www.iqvia.com/locations/australia-and-new-zealand">Australia & NZ</a></li> <li><a href="https://www.iqvia.com/zh-cn/locations/china">中国</a></li> <li><a href="https://www.iqvia.com/locations/india">India</a></li> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/ja-jp/locations/japan">Japan</a></li> <li><a href="https://www.iqvia.com/ko-kr/locations/korea">대한민국</a></li> <li><a href="https://www.iqvia.com/locations/southeast-asia">Southeast Asia</a></li> <li><a href="https://www.iqvia.com/locations/sri-lanka">Sri Lanka</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-eastern-europe.svg"> <div class="d-block"> <h3>Europe</h3> </div> <div class="sub-content"> <h6>Europe</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/adriatic">Adriatic</a></li> <li><a href="https://www.iqvia.com/locations/belgium">Belgium</a></li> <li><a href="https://www.iqvia.com/locations/bulgaria">Bulgaria</a></li> <li><a href="https://www.iqvia.com/locations/czech">Czech Republic</a></li> <li><a href="https://www.iqvia.com/de-de/locations/germany">Deutschland</a></li> <li><a href="https://www.iqvia.com/es-es/locations/spain">España</a></li> <li><a href="https://www.iqvia.com/fr-fr/locations/france">France</a></li> <li><a href="https://www.iqvia.com/locations/greece">Greece</a></li> <li><a href="https://www.iqvia.com/locations/hungary">Hungary</a></li> <li><a href="https://www.iqvia.com/locations/ireland">Ireland</a></li> <li><a href="https://www.iqvia.com/locations/israel">Israel</a></li> <li><a href="https://www.iqvia.com/it-it/locations/italy">Italia</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/nl-nl/locations/netherlands">Nederland</a></li> <li><a href="https://www.iqvia.com/locations/nordics">Nordics</a></li> <li><a href="https://www.iqvia.com/pl-pl/locations/poland">Poland</a></li> <li><a href="https://www.iqvia.com/pt-pt/locations/portugal">Portugal</a></li> <li><a href="https://www.iqvia.com/locations/romania">Romania</a></li> <li><a href="https://www.iqvia.com/locations/russia">Russia</a></li> <li><a href="https://www.iqvia.com/locations/slovakia">Slovakia</a></li> <li><a href="https://www.iqvia.com/locations/switzerland">Switzerland</a></li> <li><a href="https://www.iqvia.com/locations/turkey">Turkey</a></li> <li><a href="https://www.iqvia.com/locations/ukraine">Ukraine</a></li> <li><a href="https://www.iqvia.com/locations/united-kingdom">United Kingdom</a></li> </ul> </div> <div class="regional-promoted mobile"> <div class="w-65"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </li> <li> <img src="/-/media/iqvia/mea.svg"> <div class="d-block"> <h3>Middle East & Africa</h3> </div> <div class="sub-content"> <h6>Middle East & Africa</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/middle-east-and-africa">Middle East and Africa</a></li> </ul> <ul class="sub-list" style="float:left"> </ul> </div> <div class="regional-promoted mobile"> <div class="w-65"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2093_analyzing-data-using-big-screen-display-and-laptop.png?h=576&w=1024&hash=DD78C1BEF3450AEE5A9B46042BB116EB"> <h5 class="title">EMEA Thought Leadership</h5> <p class="description">Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </li> </ul> </div> <div class="main"> <div class="container container-ruler"> <div class="logo"> <a class="d-flex" href="/" style="width: 168px;"> <img src="/-/media/iqvia/iqvia-logo-white.svg?mw=300&hash=F1AF36720BFE3D652588EF9344ED481F" alt="" width="160"> </a> </div> <div class="mobile-toggle mobile-toggle-navigation-bar"><span></span><span></span><span></span></div> <nav class="d-flex justify-between" aria-label="Primary"> <ol class="primary-nav w-100"> <li> <a class="color-white" href="#">Solutions</a> <div class="primary-nav-wrapper"> <div class="content solution-selector"> <div class="shadow"></div> <div class="d-flex flex-column search-padding"> <div class="nav-search-button-wrapper"> <div class="nav-search-button"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"> <path d="M349.4 44.6c5.9-13.7 1.5-29.7-10.6-38.5s-28.6-8-39.9 1.8l-256 224c-10 8.8-13.6 22.9-8.9 35.3S50.7 288 64 288H175.5L98.6 467.4c-5.9 13.7-1.5 29.7 10.6 38.5s28.6 8 39.9-1.8l256-224c10-8.8 13.6-22.9 8.9-35.3s-16.6-20.7-30-20.7H272.5L349.4 44.6z"> </path> </svg><span>quick find a capability</span> </div> <div class="nav-search-coveo-wrapper"> <div class="nav-search-coveo"> <script> document.addEventListener("CoveoSearchEndpointInitialized", function() { var searchboxElement = document.getElementById("navigation-search-button"); searchboxElement.addEventListener("CoveoComponentInitialized", function() { CoveoForSitecore.initSearchboxIfStandalone(searchboxElement, "https://www.iqvia.com/es-co/search"); }); }) </script> <div id="navigation-search-button_container" class="coveo-for-sitecore-search-box-container" data-prebind-maximum-age='currentMaximumAge' data-pipeline='test-nav-search' > <div id="navigation-search-button" class="CoveoSearchbox" data-enable-field-addon='false' data-enable-omnibox='true' data-prebind-maximum-age='currentMaximumAge' data-pipeline='test-nav-search' data-placeholder='Type a keyword, a solution or product name?' data-query-suggest-character-threshold='3' data-clear-filters-on-new-query='false' data-use-local-storage-for-history='true' > <script type="text/javascript"> document.addEventListener("CoveoSearchEndpointInitialized", function() { var componentId = "navigation-search-button"; var componentElement = document.getElementById(componentId); function showError(error) { console.error(error); } function areCoveoResourcesIncluded() { return typeof (Coveo) !== "undefined"; } if (areCoveoResourcesIncluded()) { var event = document.createEvent("CustomEvent"); event.initEvent("CoveoComponentInitialized", false, true); setTimeout(function() { componentElement.dispatchEvent(event); }, 0); } else { componentElement.classList.add("invalid"); showError("The Coveo Resources component must be included in this page."); } }); </script> <div class="CoveoForSitecoreBindWithUserContext"></div> <div class="CoveoForSitecoreExpressions"></div> <div class="CoveoForSitecoreConfigureSearchHub" data-sc-search-hub="navigation-search"></div> </div> <div> <div class="CoveoOmniboxResultList" > <div> <script id="_7856F2A3-57E8-44D8-B1F0-1ED4CA7557FA" class="result-template" type="text/x-underscore-template" >  {{var title = coveoFieldValue("Title");}} <a href="{{=clickUri}}" title="{{=Title}}">{{=Title}}</a> </script> </div> </div> </div> </div> </div> <svg xmlns="http://www.w3.org/2000/svg" class="input-icon" viewBox="0 0 448 512"> <path d="M349.4 44.6c5.9-13.7 1.5-29.7-10.6-38.5s-28.6-8-39.9 1.8l-256 224c-10 8.8-13.6 22.9-8.9 35.3S50.7 288 64 288H175.5L98.6 467.4c-5.9 13.7-1.5 29.7 10.6 38.5s28.6 8 39.9-1.8l256-224c10-8.8 13.6-22.9 8.9-35.3s-16.6-20.7-30-20.7H272.5L349.4 44.6z"> </path> </svg> <div class="custom-close-button"> <i class="fas fa-times"></i> </div> </div> </div> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">SOLUTIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/research-and-development">Research & Development</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/real-world-evidence">Real World Evidence</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/commercialization">Commercialization</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance">Safety & Regulatory Compliance</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/technologies">Technologies</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ol> </div> <div class="w-80 tab-content remove-last solutions"> <div class="item h-100 default-content mt-0"> <div class="w-22 "> <h5 class="">LIFE SCIENCE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/commitment-to-public-health">Global Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People's Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/research-and-development" style="max-width: 303px;">Research & Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research & Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety & Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">REAL WORLD PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Insights</a> <div class="primary-nav-wrapper"> <div class="content insights"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/insights/points-of-view"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/insights/the-iqvia-institute"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h5 class="title">INSTITUTE REPORT</h5> <p class="description">Global Trends in R&D 2024</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h5 class="title">EMEA Insights</h5> <p class="description">IQVIA thought leadership with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h5 class="title">WHITE PAPER</h5> <p class="description">DCTs Deliver Big ROI</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/library/white-papers/dcts-deliver-big-roi"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h5 class="title">WHITE PAPER</h5> <p class="description">Capturing value at scale: The $4 billion RWE imperative</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-co/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">FEATURED INNOVATIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/about-us/iqvia-connected-intelligence">IQVIA Connected Intelligence™</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/innovative-models/artificial-intelligence-and-machine-learning">IQVIA Healthcare-grade AI™</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href=""></a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/human-data-science-cloud">Human Data Science Cloud</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/about-us/innovation-hub">IQVIA Innovation Hub</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/solutions/research-and-development/decentralized-trials">Decentralized Trials</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/es-co/about-us/iqvia-patient-experience-solutions-with-apple-devices">Patient Experience Solutions with Apple devices</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ol> </div> <div class="w-80 tab-content about"> <div class="item h-100 default-content mt-0"> <div class="w-33 pb-35 "> <h5 class="">WHO WE ARE</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us">Our Story</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/our-impact">Our Impact</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/commitment-to-public-health">Commitment to Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/code-of-conduct">Code of Conduct</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/esg">Environmental Social Governance</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/privacy">Privacy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/leadership">Executive Team</a></li> </ol> </div> <div class="w-33 pb-35 "> <h5 class="">NEWS & RESOURCES</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/newsroom">News</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/events">Events & Webinars</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/analyst-reports">Industry Analyst Reports</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/about-us/commitment-to-public-health/covid-19-resources">COVID-19 Resources</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-co/locations">Our Locations</a></li> </ol> </div> <div class="w-33 "> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h5 class="title">INVESTOR RELATIONS</h5> <p class="description">Visit our investor relations site for more information.</p> <a class="hover-color-blue-with-anim" href="https://ir.iqvia.com/overview/default.aspx"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/es-co/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <h3></h3> <p></p> <a class="btn" href="" style="max-width: 303px;"></a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/es-co/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/es-co/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content careers"> <div class="shadow"></div> <div class="d-flex "> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/blog"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-50 pr-10 "> <div class="card-wrapper"> <div class="card d-flex"> <div class="d-flex flex-column min-with-description"> <h5 class="title">WE’RE HIRING</h5> <p class="description">Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span class="tile">Contact Us</span> <div class="arrow-wrapper"> <span class="line"></span> <span class="line"></span> </div> </a> </div> </nav> </div> </div> <div class="mobile-overlay mobile-navigation-overlay"> <div class="overlay-content"> <div class="top-nav"> <nav role="Secondary"> <button role="button" data-type="regions">REGIONS<img src="https://www.iqvia.com/Content/Shotgun/img/globe.svg"></button> <button role="button" data-type="search">Search<img src="https://www.iqvia.com/Content/Shotgun/img/search.svg"></button> </nav> </div> <div class="main-nav"> <ol role="Primary"> <li data-item="solutions"><a>Solutions</a></li> <li data-item="products"><a>Products</a></li> <li data-item="insights"><a>Insights</a></li> <li data-item="about"><a>About</a></li> <li data-item="careers"><a>Careers</a></li> <li class="external-style"><a class="nav-mobile-contact-us" href="#rfp">Contact Us</a></li> </ol> </div> <div class="mobile-content"> <div class="item-wrapper-mobile search-mobile" data-attribute="search"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>search</span></div> <div class="field-group"> <img width="20" src="https://www.iqvia.com/Content/Shotgun/img/search.svg"> <input placeholder="How can we help?"> </div> <div class="btn-search"> <button>search</button> </div> </div> <div class="item-wrapper-mobile list solutions" data-attribute="solutions"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Solutions</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Solutions</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-0">SOLUTIONS</h6> <ul class="click-action"> <li> Research & Development <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Real World Evidence <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Commercialization <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Safety & Regulatory Compliance <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Technologies <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">LIFE SCIENCE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/generics">Generics</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/medtech">MedTech</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ul> <h6 class="mt-0">HEALTHCARE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/commitment-to-public-health">Global Public Health</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/public-health-and-government">Government</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/payers">Payers</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/industry-segments/providers">Providers</a></li> </ul> <h6 class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People's Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/research-and-development">Research & Development Overview</a> <div class="hr"></div> <h6>Research & Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. Tech-enabled. Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety & Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/es-co/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/developer">Developer</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/partner-programs">Partner Programs</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/insights">Technology Insights</a></li> </ul> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="products"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Products</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Products</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5>CLINICAL PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ul> </div> <div class="tab-item"> <h5>COMMERCIAL PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/information-management">Information Management</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ul> </div> <div class="tab-item"> <h5>COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ul> </div> <div class="tab-item"> <h5>REAL WORLD PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li><a href="https://www.iqvia.com/es-co/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ul> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h4 class="mt-30">CASE STUDY</h4> <p>"Data in a Day</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/library/case-studies/data-in-a-day" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list pb-0" data-attribute="insights"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Insights</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Insights</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5 class="title-sm">BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/insights/points-of-view" target="_blank"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/insights/the-iqvia-institute" target="_blank"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h4 class="mt-30">INSTITUTE REPORT</h4> <p>"Global Trends in R&D 2024</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers" target="_blank"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h4 class="mt-30">EMEA Insights</h4> <p>"IQVIA thought leadership with a focus on EMEA.</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/locations/emea/emea-thought-leadership" target="_blank"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h4 class="mt-30">WHITE PAPER</h4> <p>"DCTs Deliver Big ROI</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/library/white-papers/dcts-deliver-big-roi" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h4 class="mt-30">WHITE PAPER</h4> <p>"Capturing value at scale: The $4 billion RWE imperative</p> <a class="btn-redirect" href="https://www.iqvia.com/es-co/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list about" data-attribute="about"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>About</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">About</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-15">FEATURED INNOVATIONS</h6> <ul class="click-action"> <li> IQVIA Connected Intelligence™ <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> IQVIA Healthcare-grade AI™ <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Human Data Science Cloud <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> IQVIA Innovation Hub <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Decentralized Trials <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> Patient Experience Solutions with Apple devices <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">WHO WE ARE</h6> <ul> <li><a href="https://www.iqvia.com/es-co/about-us">Our Story</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/our-impact">Our Impact</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/commitment-to-public-health">Commitment to Public Health</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/code-of-conduct">Code of Conduct</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/esg">Environmental Social Governance</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/privacy">Privacy</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/leadership">Executive Team</a></li> </ul> <h6 class="mt-0">NEWS & RESOURCES</h6> <ul> <li><a href="https://www.iqvia.com/es-co/newsroom">News</a></li> <li><a href="https://www.iqvia.com/es-co/events">Events & Webinars</a></li> <li><a href="https://www.iqvia.com/es-co/analyst-reports">Industry Analyst Reports</a></li> <li><a href="https://www.iqvia.com/es-co/about-us/commitment-to-public-health/covid-19-resources">COVID-19 Resources</a></li> <li><a href="https://www.iqvia.com/es-co/locations">Our Locations</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h4 class="mt-30">INVESTOR RELATIONS</h4> <p>"Visit our investor relations site for more information.</p> <a class="btn-redirect" href="https://ir.iqvia.com/overview/default.aspx" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> <h5>Unlock your potential to drive healthcare forward</h5> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/es-co/about-us/iqvia-connected-intelligence">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> <h5>IQVIA AI is Healthcare-grade AI</h5> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/es-co/solutions/innovative-models/artificial-intelligence-and-machine-learning">LEARN MORE</a> </div> <div class="tab-item"> <h5></h5> <p></p> <a class="btn w-auto mt-30" href=""></a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> <h5>Your healthcare data deserves more than just a cloud.</h5> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/es-co/solutions/human-data-science-cloud">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> <h5>Innovations make an impact when bold ideas meet powerful partnerships</h5> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/es-co/about-us/innovation-hub">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> <h5>Proven, faster DCT solutions</h5> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/es-co/solutions/research-and-development/decentralized-trials">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> <h5>IQVIA Patient Experience Solutions with Apple devices</h5> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/es-co/about-us/iqvia-patient-experience-solutions-with-apple-devices">LEARN MORE</a> </div> </div> </div> <div class="item-wrapper-mobile list pb-0" data-attribute="careers"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Careers</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Careers</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5 class="title-sm">WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/blog" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> <h4 class="mt-30">WE’RE HIRING</h4> <p>"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs" target="_blank"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header>  <section class="top-level-hero-redesign"> <div class="bg gradient_indigo"> <video class="video-js active" id="tophvideo6331133766112" data-video-id="6331133766112" data-player="default" data-embed="default" data-application-id controls loop></video> <script src="//players.brightcove.net/4174796152001/default_default/index.min.js"></script> <div class="mobile-image active" style="background-image:url('/-/media/iqvia/images/body/commercialization/commercializationmobilehero.png?mh=800&mw=800&hash=949CF9A9BF9957887C4D7D03F142EF53')"></div> </div> <div class="swiper-top-level-hero-style"> <div class="swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <h5 class="top-title">Commercialization</h5> <h1 class="title">See markets more clearly. See opportunities more often.</h1> <div class="description"> We connect the latest data, analytics, domain expertise, and technology to help life sciences organizations uncover actionable insights and maximize commercial effectiveness. </div> <div class="btn"> <a class="cta-btn-redesign" href="#rfp"> <span class="tile">Contact Us</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> <div class="bottom-content breadcrumbs-hero_outer"> <div class="history-links breadcrumbs-hero_inner"> <a href="https://www.iqvia.com/es-co/"><span class="iqvia-icon-home"></span></a> <a href="https://www.iqvia.com/es-co/solutions">Solutions</a> <span class="breadcrumbs_item breadcrumbs__item--trail">Commercialization</span> <div class="breadcrumbs_item breadcrumbs__item--select"> <div class="dropdown"> <span>Explore More</span> <i class="icon-navigationcaret"></i> </div> </div> <ul class="breadcrumbs__select breadcrumbs__select-hero"> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/covid-19-and-commercialization">COVID-19 and Commercialization</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management">Launch Strategy and Management</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management">Brand Strategy and Management</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access">Pricing and Market Access</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy">Promotional Strategy</a> </li> <li class="breadcrumbs__option"> <a href="https://www.iqvia.com/es-co/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a> </li> </ul> </div> </div> </div> </section> <nav class="jump-links-top-bar"> <div class="jump-links-top-bar-wrapper"> <div class="nav-wrapper"> <button class="slide-btn slide-prev pointer-event"><i class="fa-solid fa-chevron-left"></i></button> <div class="scroll-wrapper"> <ul> <li> <a href="#OurSolutions">Our Solutions</a> </li> <li> <a href="#InformedStrategy">Informed Strategy</a> </li> <li> <a href="#ThoughtLeadership">Thought Leadership</a> </li> <li> <a href="#ExploreMore">Explore More</a> </li> </ul> <div class="nav-underline"></div> </div> <button class="slide-next slide-btn"><i class="fa-solid fa-chevron-right"></i></button> </div> <div class="share-wrapper"> <button class="share-bar"> <svg width="16" height="18" viewBox="0 0 16 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M2.5 10.579C3.60457 10.579 4.5 9.68358 4.5 8.57901C4.5 7.47444 3.60457 6.57901 2.5 6.57901C1.39543 6.57901 0.5 7.47444 0.5 8.57901C0.5 9.68358 1.39543 10.579 2.5 10.579Z" stroke="#959CA0" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.167 4.57901C14.2716 4.57901 15.167 3.68358 15.167 2.57901C15.167 1.47444 14.2716 0.57901 13.167 0.57901C12.0624 0.57901 11.167 1.47444 11.167 2.57901C11.167 3.68358 12.0624 4.57901 13.167 4.57901Z" stroke="#959CA0" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.167 16.579C14.2716 16.579 15.167 15.6836 15.167 14.579C15.167 13.4744 14.2716 12.579 13.167 12.579C12.0624 12.579 11.167 13.4744 11.167 14.579C11.167 15.6836 12.0624 16.579 13.167 16.579Z" stroke="#959CA0" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.24316 9.55942L11.424 13.5986" stroke="#959CA0" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.424 3.55942L4.24316 7.59858" stroke="#959CA0" stroke-linecap="round" stroke-linejoin="round" /> </svg> </button> <ul class="share-dropdown"> <li data-event="copy"> <span>Copy Link</span> <img src="/Content/Shotgun/img/icons/social_icons/new/Copy.svg" /> </li> </ul> </div> <div class="tablet-view"> <h1 class="title">Commercialization</h1> <div class="nav-container-tablet"> <button class="nav-toggle">Jump TO<i class="fa-solid fa-chevron-down"></i></button> <nav class="nav-dropdown"> <ul> <li> <a href="#OurSolutions">Our Solutions</a> </li> <li> <a href="#InformedStrategy">Informed Strategy</a> </li> <li> <a href="#ThoughtLeadership">Thought Leadership</a> </li> <li> <a href="#ExploreMore">Explore More</a> </li> </ul> </nav> </div> </div> </div> </nav> <section id="OurSolutions"></section> <section class="fifty-fifty-redesign reverse"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/body/commercialization/homepagehero_ci.png?mw=700&hash=D639DA78EECD2F7CAF35B540D9FAF3F9" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> IQVIA Connected Intelligence™ </h3> <div class="fifty-fifty-redesign__text"> IQVIA’s Connected Intelligence<sup>TM</sup> creates innovative, comprehensive commercial solutions for life sciences by uniquely connecting data, technology, analytics and deep healthcare expertise to make novel connections and extract predictive insights that maximize value and optimize brand potential. </div> </div> </div> </div> </div> </section> <section class="color_accent__box-redesign "> <div class="color_accent__box-redesign___outer"> <div class="color_accent__box-redesign___wrapper" data-aos="fade-up"> <div class="box-content"> <div class="item text-content"> <div class="sub_title">PRODUCT LAUNCH</div> <div class="title">Introducing IQVIA ChannelDynamics® Verbatim with AI Assistant</div> <div class="description"><br/>Harness the Power of Conversational AI: Prioritize the Voice of HCPs for Maximum Campaign Impact<br/><br/>With ChannelDynamics Verbatim with AI Assistant, leverage the power of conversational AI to intuitively analyze large volumes of brand level verbatims from over 30,000 HCPs captured across a diverse omnichannel mix, linked to perception of content quality and impact - in near real time.</div> <div class="def-btn"> <a class="cta-btn-redesign white" href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy/channeldynamics/channeldynamics-verbatim-with-ai-assistant"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> <div class="media-content"> <img src="/-/media/iqvia/images/body/commercialization/iqvia-ai-assistant/product-launch.png?h=378&iar=0&mw=600&w=600&hash=312A3F172E3EB3C32410AFB0C17854BA" class="round-corners" alt="" DisableWebEdit="False" /> </div> </div> </div> </div> </section> <section class="graphic-image-redesign"> <div class="graphic-image__outer"> <div class="graphic-image__wrapper"> <div class="graphic-image__large" style="max-width: 1180px;" data-aos="fade-up"> <img src="/-/media/iqvia/images/body/commercialization/eim-solution-menu-graphic-header.png?mw=1180&hash=C91C9B3368DED28355BAC62D316A007F" alt="" /> </div> </div> </div> </section> <section class="fifty-fifty-tab-module-redesign"> <div class="fifty-fifty-tab-module__outer"> <div class="fifty-fifty-tab-module__wrapper"> <div class="fifty-fifty-tab-module__inner no-padding-top"> <div class="fifty-fifty-tab-module__tabs tab-selected" data-num-tabs="6"> <div class="tab-titles" data-num-tabs="6"> <div class="button-prev disabled"><i class="fa-solid fa-angle-left"></i></div> <div class="tab-titles-wrapper"> <button class="tab-wrapper active"> <div class="tab"> <div class="tab-image"> <img src="/-/media/iqvia/images/icons/light-blue/launch.png?h=128&iar=0&mw=600&w=128&hash=DDEE2CD1FCAE80D26C778C12B41363DB" alt="" DisableWebEdit="False" /> </div> <div class="tab-title"> Launch Strategy </div> </div> </button> <button class="tab-wrapper "> <div class="tab"> <div class="tab-image"> <img src="/-/media/iqvia/images/icons/light-blue/price.png?h=128&iar=0&mw=600&w=128&hash=0EBD53F9F03D60A4BE2B02D32CE7A076" alt="" DisableWebEdit="False" /> </div> <div class="tab-title"> Pricing & Market Access </div> </div> </button> <button class="tab-wrapper "> <div class="tab"> <div class="tab-image"> <img src="/-/media/iqvia/images/icons/light-blue/boxgraph.png?h=128&iar=0&mw=600&w=128&hash=60A85388229B79F3A0563BF24FE0B1B4" alt="" DisableWebEdit="False" /> </div> <div class="tab-title"> Brand Strategy </div> </div> </button> <button class="tab-wrapper "> <div class="tab"> <div class="tab-image"> <img src="/-/media/iqvia/images/icons/light-blue/hcpmarketing.png?h=128&iar=0&mw=600&w=128&hash=C16314617C7A9FE3BAECCA6E5EF3F72A" alt="" DisableWebEdit="False" /> </div> <div class="tab-title"> HCP Engagement </div> </div> </button> <button class="tab-wrapper "> <div class="tab"> <div class="tab-image"> <img src="/-/media/iqvia/images/icons/light-blue/patient.png?h=128&iar=0&mw=600&w=128&hash=C67EBAFAC931B3C5A58D7D7494DF9483" alt="" DisableWebEdit="False" /> </div> <div class="tab-title"> Patient Engagement </div> </div> </button> <button class="tab-wrapper "> <div class="tab"> <div class="tab-image"> <img src="/-/media/iqvia/images/icons/light-blue/channelassessment.png?h=128&iar=0&mw=600&w=128&hash=E8CC45FDE8C1DF14EE98E39BC2D2443A" alt="" DisableWebEdit="False" /> </div> <div class="tab-title"> Promotional Strategy </div> </div> </button> </div> <div class="button-next"><i class="fa-solid fa-angle-right"></i></div> </div> <div class="tab-contents"> <div class="tab-section sub_accent_header active"> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner no-padding-top no-padding-bottom"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/heroes/commercialization/launch_strategy_gettyimages-868044856.jpg?mw=700&hash=74CFD2F2A2A6946D32CB4564F2A7C9A5" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> When there's one chance to get it right. </h3> <div class="fifty-fifty-redesign__text"> There's no time to guess, and no room for error. A successful launch starts with an informed strategy that reaches for the latest in data, technology, analytics and market expertise to ensure decisions are swift and right. From the beginning. </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> </div> <div class="tab-section sub_accent_header "> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner no-padding-top no-padding-bottom"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/modules/brandworld/460_custom-photo_professionals-discussing-work-related-matters.jpg?mw=700&hash=3F67D65DB509A9BF99BB998BF0FDFB5C" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> Build an evidence-based story that links price to value. </h3> <div class="fifty-fifty-redesign__text"> A tailored combination of evidence, value frameworks and pricing strategy is critical in optimizing your product's market access strategy around the world. IQVIA helps you connect the dots to build a strong value story for your brand that is understood by payers and providers alike. </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> </div> <div class="tab-section sub_accent_header "> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner no-padding-top no-padding-bottom"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/body/commercialization/hero-gettyimages-1021628870.jpg?mw=700&hash=33CC7917ADBB8F861FFD01F1BD22B832" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> Breakthrough insights, better decisions. </h3> <div class="fifty-fifty-redesign__text"> Growing your brand requires constant vigilance and agility. Decisions about when to expand, how to reach more patients, how to improve adherence all require the latest in data, analytics and market expertise. IQVIA can help you rise to the challenge. </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> </div> <div class="tab-section sub_accent_header "> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner no-padding-top no-padding-bottom"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/modules/brandworld/594_custom-photo_sales-person-talking-to-group_600.jpg?mw=700&hash=474FEA1A373A60E27F20B929220CC774" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> Help providers make decisions with your brand in mind. </h3> <div class="fifty-fifty-redesign__text"> Targeting stakeholders with the right message at the right time dramatically improves engagement. IQVIA helps you ensure healthcare providers are getting the information they need to see where your product can improve outcomes. </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> </div> <div class="tab-section sub_accent_header "> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner no-padding-top no-padding-bottom"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/modules/brandworld/406_custom-photo_doctor-showing-patient-tablet.jpg?mw=700&hash=C72B534BF8A199617D0CF66799141B8D" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> Putting patients first. </h3> <div class="fifty-fifty-redesign__text"> IQVIA helps you connect to patients, understand their needs, build long-term relationships and support better outcomes. </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> </div> <div class="tab-section sub_accent_header "> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner no-padding-top no-padding-bottom"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/modules/brandworld/541_custom-photo_professional-female-presenting.jpg?mw=700&hash=EB4827164E9C52DDFCAB829DACE33FF9" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> Precise promotions. Recognized returns. </h3> <div class="fifty-fifty-redesign__text"> More is not always better. Maximize the value of your brand with personalized, precise, and efficient communications that choose the right channels. IQVIA can help your brand reach providers, patients, payers and key opinion leaders with relevant, timely messages. </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy"> <span class="tile">Learn more</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </section> <section class="fifty-fifty-redesign reverse"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/modules/brandworld/2396_doctor-and-business-rep-looking-at-report.jpg?mw=700&hash=B988BC56FBD6832F561916F90B2DE19B" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> Ebook </h2> <h3 class="fifty-fifty-redesign__heading"> Overcoming 7 Top Challenges </h3> <div class="fifty-fifty-redesign__text"> <p> The increasingly competitive digital and complex nature of an omnichannel ecosystem invites many new challenges. With higher media spend but low confidence in whether those dollars are working, many biopharma executives worry that forces like business silos, limited data exchange, and disparate technologies are holding them back. Learn how practical strategies can address these persistent issues. </p> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/library/insight-brief/overcoming-7-top-challenges-of-commercial-leaders"> <span class="tile">Read now</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="color_accent__box-redesign gradient_dark_blue__bg"> <div class="color_accent__box-redesign___outer"> <div class="color_accent__box-redesign___wrapper" data-aos="fade-up"> <div class="box-content"> <div class="item text-content"> <div class="sub_title">PRODUCT LAUNCH</div> <div class="title">Introducing MIDAS Disease</div> <div class="description">Get deeper insights into your disease of interest and optimize your product strategy.<br/><br/>With MIDAS Disease, add a disease dimension to your market analyses. Leveraging IQVIA MIDAS, hyper-segment your market and your competitive landscape by 600 diseases and 35 tumors. This will empower better data driven decision making to achieve continual business growth.<br/></div> <div class="def-btn"> <a class="cta-btn-redesign white" href="#demo"> <span class="tile">REQUEST A DEMO</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> <div class="media-content"> <img src="/-/media/iqvia/images/modules/50_50/product-launch-midas.png?h=374&iar=0&mw=600&w=585&hash=A4B193D29AD5CB5F9E6BFD478AB1A41E" class="round-corners" alt="" DisableWebEdit="False" /> </div> </div> </div> </div> </section> <section id="InformedStrategy"></section> <section class="fifty-fifty-accordion-redesign white-background reverse no-accent"> <div class="fifty-fifty-accordion__outer"> <div class="fifty-fifty-accordion__wrapper"> <div class="fifty-fifty-accordion__inner" data-aos="fade-up" data-aos-duration="1250"> <div class="item fifty-fifty-accordion__image"> <div class="fifty-fifty-accordion__image-box"> <div class="tile-container radius-top" data-accent-color="dark_blue__bg"> <button class="tile clickable-tile"> <em class="fas fa-chevron-down"></em> <div class="tile-heading dark_blue__text">Pre-launch</div> </button> </div> <div class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> Better understand patient segments, disease progression and likely co-morbidities, so that portfolio-planning and patient support is proactive, not reactive. </div> </div> <div class="tile-container " data-accent-color="dark_blue__bg"> <button class="tile clickable-tile"> <em class="fas fa-chevron-down"></em> <div class="tile-heading dark_blue__text">Product launch</div> </button> </div> <div class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> Create more precise segmentation and targeting strategies so your sales teams are set up for success. </div> </div> <div class="tile-container " data-accent-color="dark_blue__bg"> <button class="tile clickable-tile"> <em class="fas fa-chevron-down"></em> <div class="tile-heading dark_blue__text">Mature Brands</div> </button> </div> <div class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> Ensure physicians get the information they need, when they need it - especially for mature brands that face more competition. </div> </div> <div class="tile-container radius-bottom" data-accent-color="dark_blue__bg"> <button class="tile clickable-tile"> <em class="fas fa-chevron-down"></em> <div class="tile-heading dark_blue__text">Loss of exclusivity</div> </button> </div> <div class="tile-container-text dark_blue__bg" style="display: none;"> <div class="text"> Identify undiagnosed patients that are candidates for combination therapies. </div> </div> </div> </div> <div class="fifty-fifty-accordion__image-only"> <div class="fifty-fifty-accordion__image-only__inner"> <div class="d-flex flex-column align-start"> <h2 class="fifty-fifty-accordion__title"> Finding new potential at every stage </h2> <div class="fifty-fifty-accordion__text"> <p> At every stage of the brand lifecycle there is untapped potential to accelerate growth and surpass your competition. </p> <p> Know where there is opportunity and what the best action is. </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="fifty-fifty-redesign reverse"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/body/commercialization/high-res-peak-2023---life-sciences-sales-and-marketing-operations---iqvia.png?mw=700&hash=497D6FA4FC425EB91128F42165185A50" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h3 class="fifty-fifty-redesign__heading"> IQVIA named highest positioned Leader by Everest Group </h3> <div class="fifty-fifty-redesign__text"> <p>The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix<sup>®</sup> Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.</p> <p>IQVIA was the highest-scoring provider named in the Leader category.</p> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" target="_blank" rel="noopener noreferrer" href="https://secure.constellation.iqvia.com/LifeSciencesSalesMarketing"> <span class="tile">ACCESS REPORT</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="fifty-fifty-redesign"> <div class="fifty-fifty-redesign__outer" data-aos="fade-up"> <div class="fifty-fifty-redesign__wrapper"> <div class="fifty-fifty-redesign__inner"> <div class="fifty-fifty-redesign__image"> <div class="fifty-fifty-redesign__image-box"> <img src="/-/media/iqvia/images/body/commercialization/mmds_badge_2023_leader.png?mw=700&hash=D19C4DB8206E43B03976504DF1EFBA9E" alt="" class="main-image rounded"/> </div> </div> <div class="fifty-fifty-redesign__content"> <h2 class="fifty-fifty-redesign__heading"> ANNOUNCEMENT </h2> <h3 class="fifty-fifty-redesign__heading"> Snowflake Selects IQVIA as Global Leader in New Report </h3> <div class="fifty-fifty-redesign__text"> <p> The 2023 Modern Marketing Data Stack Report by Snowflake evaluated over 8000+ Snowflake customers as of April 2023. The Modern Marketing Data Stack Report is  a summary of a comprehensive year-long analysis of the data tools, applications, technologies and processes that organizations are leveraging in their marketing data stacks.  </p> <p> <strong>We are thrilled that Snowflake named IQVIA as the Health marketplace leader in the category of Measurement & Attribution. Click below for more details in our latest blog.</strong> </p> </div> <div class="fifty-fifty-redesign__button"> <a class="cta-btn-redesign" href="https://www.iqvia.com/es-co/blogs/2023/09/snowflake-selects-iqvia-as-global-leader-in-healthcare-measurement-and-attribution"> <span class="tile">READ BLOG</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> </div> </section> <section class="carousel-stats-redesign dark_blue__bg"> <div class="carousel-stats-redesign-inner"> <div class="swiper carousel-stats-swiper"> <div class="swiper-control"> <div class="swiper-button-prev"></div> <div class="swiper-button-next"></div> <div class="swiper-control-break"></div> </div> <div class="swiper-wrapper"> <div class="swiper-slide"> <h5>IQVIA's Advanced Analytics</h5> <h1>40+ offerings</h1> <p>Commercial offerings using artificial intelligence and machine learning</p> </div> <div class="swiper-slide"> <h5>Our Customers' Success</h5> <h1>$20M increase</h1> <p>in revenue in a 7 month span by a mid-sized pharmaceutical company using customized machine learning.</p> <a onclick="return false;">Source <span>Results achieved in the US with IQVIA’s Multi-Channel Marketing Optimization solution, 2018</span> <i class="fa-solid fa-chevron-right"></i> </a> </div> <div class="swiper-slide"> <h5>IQVIA's Unparalleled Data Assets</h5> <h1>36K+ HTA records</h1> <p>helping inform payer decisions</p> </div> <div class="swiper-slide"> <h5>IQVIA's Unparalleled Data Assets</h5> <h1>85,000+ price records</h1> <p>including treatments at each available pack size and strength across the EU4, UK and the US</p> </div> </div> </div> </div> </section> <section id="ThoughtLeadership"></section>  <section class="multi-card__carousel-redesign init-js-related"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <h2 class="eyebrow"> Learn more about commercial success </h2> <div class="swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/blogs/2024/10/omnichannel-engagement-in-pharma" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/3244_custom-photo_reviewing-data-on-tablet.png?mw=600&hash=7E901B15E9D584136DE973E857868AE3)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Blog</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/blogs/2024/10/omnichannel-engagement-in-pharma" target="_self"> Omnichannel Engagement in Pharma: Harnessing the Power of Generative AI </a> </h5> <div class="card-author"> By: Avinob Roy, Stephanie Roy </div> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/library/white-papers/sustaining-growth-in-a-changing-environment" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/054_casual-meeting.jpg?mw=600&hash=3240A77F90FCDD92DB25F97A0355205E)"></div> </a> <div class="card-item_wrapper"> <div class="badge">White Paper</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/library/white-papers/sustaining-growth-in-a-changing-environment" target="_self"> Sustaining Growth in a Changing Environment </a> </h5> <p class="description">Re-imagine growth with health system outcomes in mind</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/library/white-papers/leveraging-real-world-evidence-to-support-oncology-targeted-therapies" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/556_custom-photo_discussing-data-chart---copy_600.jpg?mw=600&hash=B80DB154CCD12D4325B31BC1C4062C7F)"></div> </a> <div class="card-item_wrapper"> <div class="badge">White Paper</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/library/white-papers/leveraging-real-world-evidence-to-support-oncology-targeted-therapies" target="_self"> Leveraging Real World Evidence to Support Oncology Targeted Therapies </a> </h5> <p class="description">How we overcome the lagging of biomarker testing</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/global-oncology-trends-2024" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/pdfs/institute-reports/global-oncology-trends-2024/iqi-global-oncology-2024-feature-594x345.png?mw=600&hash=20BE8AEB1BAB56E3D789096C7DFE0F68)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Institute Report</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/global-oncology-trends-2024" target="_self"> Global Oncology Trends 2024: Outlook to 2028 </a> </h5> <p class="description">Annual trend report from the IQVIA Institute for Human Data Science</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/the-use-of-medicines-in-the-us-2024" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/pdfs/institute-reports/the-use-of-medicines-in-the-us-2024/iqi-uom-us-04-2024-feature-594x345.png?mw=600&hash=A7C1540BC321B55B161995EF75C3C406)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Institute Report</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/the-use-of-medicines-in-the-us-2024" target="_self"> The Use of Medicines in the U.S. 2024: Usage and Spending Trends and Outlook to 2028 </a> </h5> <p class="description">Annual report on medicine spending trends in the U.S.</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/us-india-medicine-partnership" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/pdfs/institute-reports/us-india-medicine-partnership/iqi_ipa_report_04-24-feature-594x345.png?mw=600&hash=BC9883A18D49A208B0F9088C92A0938D)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Institute Report</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/us-india-medicine-partnership" target="_self"> U.S.-India Medicine Partnership: India's Contribution to the U.S. Healthcare System </a> </h5> <p class="description">Data on the importance of generic medicines and their role in treating chronic health conditions and providing savings to the U.S. healthcare system.</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/the-global-use-of-medicines-2024-outlook-to-2028" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/pdfs/institute-reports/the-global-use-of-medicines-2024-outlook-to-2028/iqvia-guom-outlook-2028-feature-594x345.png?mw=600&hash=E8CA3A5544CBCEC26D9A507C552DC02B)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Institute Report</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/the-global-use-of-medicines-2024-outlook-to-2028" target="_self"> The Global Use of Medicines 2024: Outlook to 2028 </a> </h5> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/drug-shortages-in-the-us-2023" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/pdfs/institute-reports/drug-shortages-in-the-us-2023/iqi-drug-shortages-in-us-11-23-feature-594x345.png?mw=600&hash=A5BD02D5B1264E2C172710FF3CE96C1C)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Institute Report</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/drug-shortages-in-the-us-2023" target="_self"> Drug Shortages in the U.S. 2023 </a> </h5> <p class="description">A closer look at volume and price dynamics</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/library/podcasts/launch-excellence-podcast-series-episode-2-addressing-post-pandemic-challenges" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/204_laboratory-researcher-using-a-microscope.jpg?mw=600&hash=28D6F849B089228ADE223E5A1F1455B4)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Podcast</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/library/podcasts/launch-excellence-podcast-series-episode-2-addressing-post-pandemic-challenges" target="_self"> Launch Excellence Podcast Series Episode 2: Addressing post-Pandemic challenges </a> </h5> <p class="description">Listen and know the three environmental challenges that are affecting the introduction of innovative launches.</p> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/locations/united-states/blogs/2023/08/five-reasons-to-migrate-your-crm-now" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?mw=600&hash=85C2C61DB8EE670DA4131A829320B48F)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Blog</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/locations/united-states/blogs/2023/08/five-reasons-to-migrate-your-crm-now" target="_self"> Five Reasons to Migrate Your CRM Now </a> </h5> <div class="card-author"> By: Aleksandra Ilic </div> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/events/2023/06/precision-medicine-oncology" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/images/modules/brandworld/2447_woman-watching-business-training-on-laptop-and-learning-from-home.jpg?mw=600&hash=0E0C0B0C588FFBFFEB8F787053AAF746)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Webinar</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/events/2023/06/precision-medicine-oncology" target="_self"> Precision Medicine Oncology </a> </h5> <div class="badge date"> July 12, 2023 </div> </div> </div> </div> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/the-use-of-medicines-in-the-us-2023" class="" target="_self"> <div class="img" style="background-image: url(/-/media/iqvia/pdfs/institute-reports/the-use-of-medicines-in-the-us-2023/iqvia-use-of-medicines-in-the-us-2023-feature-594x345.png?mw=600&hash=BACB649D746D53AFF0E7667CAB5E7C3C)"></div> </a> <div class="card-item_wrapper"> <div class="badge">Institute Report</div> <h5 class="card-title"> <a href="https://www.iqvia.com/es-co/insights/the-iqvia-institute/reports-and-publications/reports/the-use-of-medicines-in-the-us-2023" target="_self"> The Use of Medicines in the U.S. 2023 </a> </h5> <p class="description">Usage and Spending Trends and Outlook to 2027</p> </div> </div> </div> </div> <div class="control-panel"> <div class="fake-block"></div> <div class="swiper-control"> <div class="button-prev"><i class="fa-solid fa-chevron-left"></i><span>Prev</span></div> <div class="swiper-pagination"></div> <div class="button-next"><span>Next</span><i class="fa fa-chevron-right"></i></div> </div> <div class="fake-block"></div> </div> </div> </div> </div> </div> </section>  <section id="ExploreMore"></section> <section class="explore-more-module white-background"> <div class="explore-more-inner"> <div class="explore-more_text"> <h3> Explore More </h3> </div> <div class="explore-more_content"> <div class="content-top "> <div class="content-top_title"> </div> <div class="content-top_items"> <div class="items_wrapper"> <ul class="col-left"> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/covid-19-and-commercialization"> <p class="item_text">COVID-19 and Commercialization</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/launch-strategy-and-management"> <p class="item_text">Launch Strategy and Management</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/brand-strategy-and-management"> <p class="item_text">Brand Strategy and Management</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/pricing-and-market-access"> <p class="item_text">Pricing and Market Access</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> </ul> <ul class="col-right"> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/healthcare-professional-engagement"> <p class="item_text">Healthcare Professional Engagement</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/patient-engagement-and-support"> <p class="item_text">Patient Engagement and Support</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/promotional-strategy"> <p class="item_text">Promotional Strategy</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> <li> <a class="item_content" href="https://www.iqvia.com/es-co/solutions/commercialization/established-brands-optimization"> <p class="item_text">Established Brands Optimization</p> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0" /> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0" /> </g> </svg> </div> </a> </li> </ul> </div> </div> </div> <div class="content-bottom"> <div class="content-bottom_title"> </div> <div class="content-bottom_items"> <div class="items_wrapper"> <ul class="col-left"> </ul> </div> </div> </div> </div> </div> </section> <div class="btn-container-stiky stiky-language open-popup-contact-us-button" data-current-language="es-CO"> <a class="cta-btn-redesign contact-us-cta-button" href="#rfp" target=""> <span class="tile">Contact Us</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div>  <footer> <section class="footer"> <div class="global-search-container container"> </div> <div class="dark-bg"> <div class="footer__outer"> <div class="footer__wrapper"> <div class="footer__inner container-change"> <div class="footer_content footer__middle"> <div class="footer__copy">©2024 IQVIA Inc, All Rights Reserved. </div> <div class="flex-column"> <div class="flex-column"> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="http://ir.iqvia.com">Investor Relations</a> </li> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="https://www.customerportal.iqvia.com">Customer Portal</a> </li> <li class="footer__menu-item"> <a target="_blank" title="Careers" rel="noopener noreferrer" href="https://jobs.iqvia.com/">Careers</a> </li> <li class="footer__menu-item"> <a title="Corporate Responsibility" href="https://www.iqvia.com/es-co/about-us/code-of-conduct">Code of Conduct</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-co/events">Events</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-co/contact">Contact Us</a> </li> </ul> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-co/about-us/third-party-access-program">Third-Party Access</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-co/about-us/suppliers">Suppliers</a> </li> <li class="footer__menu-item"> <a target="_blank" href="https://www.iqvia.com/es-co/about-us/privacy">Privacy</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-co/about-us/privacy/ccpa/do-not-sell">Your Privacy Choices</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-co/about-us/terms-of-use">Terms of Use</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/sitemap">Sitemap</a> </li> </ul> </div> </div> </div> <div class="footer__copy"> <div class="footer__logo" style="width: 236px;"> <a href="/" alt="Home"><img alt="" src="/-/media/iqvia/iqvia_lg_hrz_rgb.svg" class="img-responsive" /></a> </div> <div class="footer__copy">© 2018-2024. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.</div> <style> .share-bar-container a[href^="https://"]:not([href^="https://cms-www.work.iqvia.com"])::after{ content: none; } .share-bar-container a[href^="http://"]::after { content: none; } .footer .no-bg .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { display: none; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy, .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .copy_slogan{ padding-top: 0; } .pagetop-button{ left: 1%; bottom: 70px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { gap: 0 15px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy{ font-weight: 400; } .footer .dark-bg a[href="https://cms-www.work.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after, .footer .dark-bg a[href="https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after { content: url("/-/media/IQVIA/privacyoptions29x14.png"); padding-left:5px; display: inline !important; } </style> <ul class="footer__socials flex-row"> <li class="footer__social"><a class="footer__social-link footer__social-link--fb" href="https://www.facebook.com/IQVIA" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53C22,1.13,20.87,0,19.47,0ZM12.29,19.25v-5.8h1.92l.37-2.4h-2.29v-1.56c-.06-.66.42-1.24,1.08-1.3.09,0,.18,0,.26,0h1.04v-2.04c-.61-.1-1.23-.15-1.85-.16-1.88,0-3.12,1.15-3.12,3.23v1.83h-2.09v2.4h2.09v5.8c-4.5-.71-7.57-4.94-6.86-9.44.71-4.5,4.94-7.57,9.44-6.86s7.57,4.94,6.86,9.44c-.56,3.53-3.33,6.3-6.86,6.86Z"></path></svg> <li class="footer__social"><a class="footer__social-link footer__social-link--tw" href="https://x.com/IQVIA_global" target="_blank"> <svg id="Layer_1" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 22 22" width="22" height="22" fill="#FFFFFF"><defs></defs> <polygon class="cls-1" points="11.15 9.82 7.58 4.65 5.68 4.65 10.09 11.05 10.63 11.83 14.44 17.35 16.34 17.35 11.69 10.61 11.15 9.82 11.15 9.82 11.15 9.82"></polygon> <path class="cls-1" d="M19.29.2H2.71C1.33.2.23,1.31.23,2.69v16.62c0,1.37,1.11,2.48,2.48,2.48h16.59c1.37,0,2.48-1.11,2.48-2.48V2.69c0-1.37-1.11-2.48-2.48-2.48h0ZM13.93,18.3l-.29-.41-3.66-5.31-4.92,5.72h-1.21l5.6-6.5-4.55-6.6-1.03-1.49h4.21l.29.41,3.42,4.97,3.6-4.18,1.04-1.2h1.21l-5.31,6.17,4.79,6.95,1.03,1.49h-4.21,0Z"></path> </svg> </a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--inst" href="https://www.instagram.com/iqvia/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M11.04,8.27c-1.53,0-2.76,1.21-2.77,2.72,0,1.56,1.2,2.79,2.74,2.79,1.53,0,2.77-1.21,2.77-2.72,0-1.56-1.2-2.79-2.74-2.79Z"></path><path class="cls-1" d="M14.66,4.28c-2.43-.04-4.86-.04-7.28,0-1.84.03-3.06,1.24-3.1,3.07-.05,2.44-.04,4.89,0,7.33.03,1.84,1.24,3.06,3.08,3.09,2.44.05,4.89.04,7.33,0,1.69-.03,2.8-.98,3-2.65.17-1.36.11-7.13.09-7.74-.08-1.86-1.26-3.08-3.12-3.11ZM11.02,15.31c-2.37,0-4.3-1.93-4.29-4.29,0-2.37,1.93-4.3,4.3-4.29,2.37,0,4.29,1.92,4.29,4.3,0,2.37-1.92,4.29-4.29,4.29ZM15.49,7.59c-.55.01-1.04-.48-1.04-1.03,0-.55.47-1,1.02-1,.56,0,1.01.44,1.01,1,0,.55-.44,1.02-.99,1.03Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,15.07c-.07,2.28-1.91,4.11-4.19,4.18-2.69.08-5.38.06-8.07,0-1.9-.04-4.31-1.46-4.31-4.73,0,0,0,0,0-.01v-6.99s0,0,0-.01c0-2.35,1.47-4.04,3.33-4.55.49-.14,1.02-.27,1.5-.27,0,0,0,0,.01,0h6.99s0,0,.01,0c.64,0,1.28.2,1.45.24,1.49.39,3.19,1.74,3.27,4.03.09,2.7.08,5.41,0,8.11Z"></path></svg></a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--lin" href="https://www.linkedin.com/company/iqvia" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><polygon class="cls-1" points="5.29 16.89 7.74 16.89 7.74 16.89 7.74 9.02 5.29 9.02 5.29 16.89"></polygon><circle class="cls-1" cx="6.51" cy="6.53" r="1.42"></circle><path class="cls-1" d="M13.97,8.82c-.95-.03-1.84.45-2.32,1.27h-.03v-1.08h-2.35v7.87h2.45v-3.9c0-1.03.2-2.02,1.47-2.02s1.27,1.17,1.27,2.09v3.83h2.45v-4.32c0-2.12-.46-3.75-2.94-3.75Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,18.06c0,.65-.53,1.19-1.18,1.19H3.92c-.65,0-1.18-.54-1.17-1.19V3.94c0-.65.52-1.18,1.17-1.19h14.15c.65,0,1.18.54,1.18,1.19v14.12Z"></path></svg></a></li> </a></li></ul> </div> </div> </div> </div> </div> <div class="no-bg"> <div class="footer__outer"> <div class="footer__wrapper"> <div class="footer__inner container-change"> <div class="footer__copy"> <div class="footer__logo" style="width: 236px;"> <a href="/" alt="Home"><img alt="" src="/-/media/iqvia/iqvia_lg_hrz_rgb.svg" class="img-responsive" /></a> </div> <div class="footer__copy">© 2018-2024. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.</div> <style> .share-bar-container a[href^="https://"]:not([href^="https://cms-www.work.iqvia.com"])::after{ content: none; } .share-bar-container a[href^="http://"]::after { content: none; } .footer .no-bg .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { display: none; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy, .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .copy_slogan{ padding-top: 0; } .pagetop-button{ left: 1%; bottom: 70px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy .footer__socials.flex-row { gap: 0 15px; } .footer .footer__outer .footer__wrapper .footer__inner .footer__copy{ font-weight: 400; } .footer .dark-bg a[href="https://cms-www.work.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after, .footer .dark-bg a[href="https://www.iqvia.com/about-us/privacy/ccpa/do-not-sell"]:after { content: url("/-/media/IQVIA/privacyoptions29x14.png"); padding-left:5px; display: inline !important; } </style> <ul class="footer__socials flex-row"> <li class="footer__social"><a class="footer__social-link footer__social-link--fb" href="https://www.facebook.com/IQVIA" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53C22,1.13,20.87,0,19.47,0ZM12.29,19.25v-5.8h1.92l.37-2.4h-2.29v-1.56c-.06-.66.42-1.24,1.08-1.3.09,0,.18,0,.26,0h1.04v-2.04c-.61-.1-1.23-.15-1.85-.16-1.88,0-3.12,1.15-3.12,3.23v1.83h-2.09v2.4h2.09v5.8c-4.5-.71-7.57-4.94-6.86-9.44.71-4.5,4.94-7.57,9.44-6.86s7.57,4.94,6.86,9.44c-.56,3.53-3.33,6.3-6.86,6.86Z"></path></svg> <li class="footer__social"><a class="footer__social-link footer__social-link--tw" href="https://x.com/IQVIA_global" target="_blank"> <svg id="Layer_1" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 22 22" width="22" height="22" fill="#FFFFFF"><defs></defs> <polygon class="cls-1" points="11.15 9.82 7.58 4.65 5.68 4.65 10.09 11.05 10.63 11.83 14.44 17.35 16.34 17.35 11.69 10.61 11.15 9.82 11.15 9.82 11.15 9.82"></polygon> <path class="cls-1" d="M19.29.2H2.71C1.33.2.23,1.31.23,2.69v16.62c0,1.37,1.11,2.48,2.48,2.48h16.59c1.37,0,2.48-1.11,2.48-2.48V2.69c0-1.37-1.11-2.48-2.48-2.48h0ZM13.93,18.3l-.29-.41-3.66-5.31-4.92,5.72h-1.21l5.6-6.5-4.55-6.6-1.03-1.49h4.21l.29.41,3.42,4.97,3.6-4.18,1.04-1.2h1.21l-5.31,6.17,4.79,6.95,1.03,1.49h-4.21,0Z"></path> </svg> </a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--inst" href="https://www.instagram.com/iqvia/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M11.04,8.27c-1.53,0-2.76,1.21-2.77,2.72,0,1.56,1.2,2.79,2.74,2.79,1.53,0,2.77-1.21,2.77-2.72,0-1.56-1.2-2.79-2.74-2.79Z"></path><path class="cls-1" d="M14.66,4.28c-2.43-.04-4.86-.04-7.28,0-1.84.03-3.06,1.24-3.1,3.07-.05,2.44-.04,4.89,0,7.33.03,1.84,1.24,3.06,3.08,3.09,2.44.05,4.89.04,7.33,0,1.69-.03,2.8-.98,3-2.65.17-1.36.11-7.13.09-7.74-.08-1.86-1.26-3.08-3.12-3.11ZM11.02,15.31c-2.37,0-4.3-1.93-4.29-4.29,0-2.37,1.93-4.3,4.3-4.29,2.37,0,4.29,1.92,4.29,4.3,0,2.37-1.92,4.29-4.29,4.29ZM15.49,7.59c-.55.01-1.04-.48-1.04-1.03,0-.55.47-1,1.02-1,.56,0,1.01.44,1.01,1,0,.55-.44,1.02-.99,1.03Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,15.07c-.07,2.28-1.91,4.11-4.19,4.18-2.69.08-5.38.06-8.07,0-1.9-.04-4.31-1.46-4.31-4.73,0,0,0,0,0-.01v-6.99s0,0,0-.01c0-2.35,1.47-4.04,3.33-4.55.49-.14,1.02-.27,1.5-.27,0,0,0,0,.01,0h6.99s0,0,.01,0c.64,0,1.28.2,1.45.24,1.49.39,3.19,1.74,3.27,4.03.09,2.7.08,5.41,0,8.11Z"></path></svg></a></li> <li class="footer__social"><a class="footer__social-link footer__social-link--lin" href="https://www.linkedin.com/company/iqvia" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" viewbox="0 0 22 22"><defs><style>.cls-1{fill:#fff;}</style></defs><polygon class="cls-1" points="5.29 16.89 7.74 16.89 7.74 16.89 7.74 9.02 5.29 9.02 5.29 16.89"></polygon><circle class="cls-1" cx="6.51" cy="6.53" r="1.42"></circle><path class="cls-1" d="M13.97,8.82c-.95-.03-1.84.45-2.32,1.27h-.03v-1.08h-2.35v7.87h2.45v-3.9c0-1.03.2-2.02,1.47-2.02s1.27,1.17,1.27,2.09v3.83h2.45v-4.32c0-2.12-.46-3.75-2.94-3.75Z"></path><path class="cls-1" d="M19.47,0H2.53C1.13,0,0,1.13,0,2.53v16.94c0,1.4,1.13,2.53,2.53,2.53h16.94c1.4,0,2.53-1.13,2.53-2.53h0V2.53c0-1.4-1.13-2.53-2.53-2.53ZM19.25,18.06c0,.65-.53,1.19-1.18,1.19H3.92c-.65,0-1.18-.54-1.17-1.19V3.94c0-.65.52-1.18,1.17-1.19h14.15c.65,0,1.18.54,1.18,1.19v14.12Z"></path></svg></a></li> </a></li></ul> </div> </div> </div> </div> </div> </section> </footer> </div> <section class="modal_wrapper modal" id="leave-country-popup"> <div class="modal-dialog"> <div class="modal_container modal-content" data-aos="fade-up"> <div class="close-btn"></div> <div class="modal-title">You are about to exit for another IQVIA country or region specific website</div> <div class="modal-description">Please be aware that the website you have requested is intended for the residents of particular country or region, as noted on that site.</div> <div class="modal-accept"> <label class="checkbox"> <input id="leave-country-popup-button-remember" type="checkbox" /><span class="checkmark"></span> <p>For this browsing session please remember my choice and don't ask again.</p> </label> </div> <div class="modal-buttons"> <button class="def-btn" id="leave-country-popup-button-confirm" type="button"> OK </button> <button class="def-btn" id="leave-country-popup-button-newtab" type="button"> Open in a new tab </button> </div> </div> </div> </section> <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js"></script> <script>(window.jQuery)||document.write('<script src="/Content/Shotgun/scripts/jquery"><\/script>');</script> <script src="/Content/Shotgun/scripts/jquery-plugin?v=p6xOj3bpENopWJDTpaScVDEWHBnsdKnlQNwr3F8vq0s1"></script> <script src="/Content/Shotgun/scripts/coveo?v=VaoI3cI76E4zubyc95hiO1CQHaPryNT5IlcY_8w5cho1"></script> <script src="/Content/Shotgun/scripts/main?v=hzyea0nP_aoOQKKYdYEe3ehTFT8GzHHdV2dGLNcxgW81"></script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P97VBCW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="pagetop-button" style="z-index: 15"><span class="fas fa-caret-up"></span></div> <script type="text/javascript" src='/Coveo/Hive/js/CoveoJsSearch.Lazy.min.js'></script> <script type="text/javascript" src='/Coveo/Hive/js/CoveoForSitecore.Lazy.min.js'></script> <script type="text/javascript" src="https://static.cloud.coveo.com/searchui/v2.10099/js/cultures/es-es.js"></script> <div>  <div id="SearchResourcesProperties_d8beb1c22b0d4dab89e9e0f0d321e155" class="CoveoForSitecoreContext" data-sc-should-have-analytics-component='true' data-sc-analytics-enabled='true' data-sc-current-language='es-CO' data-prebind-sc-language-field-name='fieldTranslator' data-sc-language-field-name='_language' data-sc-labels='{"Ascending" : "Ascending" , "Descending" : "Descending" , "Created" : "Created" , "Created By" : "Created by" , "Creation Time" : "Creation time." , "Language" : "Language" , "Last Time Modified" : "Last time modified." , "Template" : "Template" , "Uniform resource identifier" : "URI" , "Updated By" : "Updated by" , "If the problem persists contact the administrator." : "If the problem persists contact the administrator." , "Search is currently unavailable" : "Oops! Something went wrong on the server."}' data-sc-maximum-age='900000' data-sc-page-name='Commercialization' data-sc-page-name-full-path='/sitecore/content/Shotgun/Home/Solutions/Commercialization' data-sc-index-source-name='Coveo_Shotgun_web_index - IQVIA-PROD-Sitecore10' data-sc-is-in-experience-editor='false' data-sc-is-user-anonymous='true' data-sc-item-uri='sitecore://web/{719CF478-24D2-4924-B612-0E50D7E76C4E}?lang=es-CO&ver=1' data-sc-item-id='719cf478-24d2-4924-b612-0e50d7e76c4e' data-prebind-sc-latest-version-field-name='fieldTranslator' data-sc-latest-version-field-name='_latestversion' data-sc-rest-endpoint-uri='/coveo/rest' data-sc-analytics-endpoint-uri='/coveo/rest/ua' data-sc-site-name='Shotgun' data-sc-field-prefix='f' data-sc-field-suffix='64841' data-sc-prefer-source-specific-fields='false' > </div> <script type="text/javascript"> var endpointConfiguration = { itemUri: "sitecore://web/{719CF478-24D2-4924-B612-0E50D7E76C4E}?lang=es-CO&ver=1", siteName: "Shotgun" }; CoveoForSitecore.SearchEndpoint.configureSitecoreEndpoint(endpointConfiguration); var context = document.getElementById("SearchResourcesProperties_d8beb1c22b0d4dab89e9e0f0d321e155"); if (!!context) { CoveoForSitecore.Context.configureContext(context); } </script> </div>  <input id="MediaFramework_ItemId" name="MediaFramework_ItemId" type="hidden" value="719CF47824D24924B6120E50D7E76C4E"> </body> </html>

CINXE.COM

Commercialization - IQVIA