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);font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-archive-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-archive-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-loop-grid .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-loop-grid .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-loop-grid .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__name{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-reviews .elementor-testimonial__header, .elementor-widget-reviews .elementor-testimonial__name{font-family:var( 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</div> </div> </div> <div class="elementor-element elementor-element-014cbf9 elementor-widget elementor-widget-html" data-id="014cbf9" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <script type="text/javascript"> window._paq = window._paq || []; window._paq.push(['setCustomDimension', 1, 'FeaturePage']); </script> </div> </div> <div class="elementor-element elementor-element-5d0857e8 elementor-widget elementor-widget-heading" data-id="5d0857e8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">No longer falsely over-estimate any marketing channel and make smarter decisions when determining advertising spend.</h1> </div> </div> <div class="elementor-element elementor-element-a73d620 elementor-widget elementor-widget-spacer" data-id="a73d620" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-301f10bc elementor-widget elementor-widget-text-editor" data-id="301f10bc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Marketing Attribution (also known as Multi Touch Attribution) lets you measure the success of <span style="font-weight: 400;">every touchpoint in the customer journey. This means you will accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.</span></p> </div> </div> <div class="elementor-element elementor-element-295c2218 elementor-widget elementor-widget-spacer" data-id="295c2218" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-9464b8b elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="9464b8b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" 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<div class="elementor-element elementor-element-6b72cd3b elementor-widget elementor-widget-spacer" data-id="6b72cd3b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58eceec0" data-id="58eceec0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-330f0c8f elementor-widget elementor-widget-html" data-id="330f0c8f" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <center><a href="javascript:window.playMatomoVideo('multi_attribution')"><img decoding="async" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDU2MiIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNTYyIiBkYXRhLXU9IiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOCUyRjExJTJGTWF0b21vLW11bHRpLWF0dHJpYnV0aW9uLWZlYXR1cmUuanBnIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNTYyIiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" width="500" /><noscript data-spai="1"><img decoding="async" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/11/Matomo-multi-attribution-feature.jpg" data-spai-egr="1" width="500" /></noscript></a></center> </div> </div> <div class="elementor-element elementor-element-16f20b83 elementor-widget elementor-widget-text-editor" data-id="16f20b83" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Learn about Matomo’s Marketing Attribution feature also known as “Multi Attribution”</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-52bf4b49 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52bf4b49" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic","shape_divider_bottom":"mountains"}"> <div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4c51a0" data-id="a4c51a0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-565b6ba7 elementor-widget elementor-widget-spacer" data-id="565b6ba7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-22b6e66a elementor-widget elementor-widget-text-editor" data-id="22b6e66a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>The customer journey聽begins days, weeks or even months before making a purchase from your website, so when and where did your visitor first engage with your business? Is there a financial benefit to your brand awareness campaigns? Or have you ever questioned the true financial benefits of your engagement channels like social media or blog posts? What is the true value of your paid ads campaigns?</strong></p><p><strong>Answer all those questions with Marketing Attribution.</strong></p> </div> </div> <div class="elementor-element elementor-element-127ed9a4 elementor-widget elementor-widget-spacer" data-id="127ed9a4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7840a587 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7840a587" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a332df4" data-id="7a332df4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c282824 elementor-widget elementor-widget-spacer" data-id="c282824" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c4f43b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c4f43b0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-764a0264" data-id="764a0264" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cbb8b7f elementor-widget elementor-widget-image" data-id="cbb8b7f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="1034" height="461" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDM0IDQ2MSIgd2lkdGg9IjEwMzQiIGhlaWdodD0iNDYxIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOSUyRjAxJTJGbXVsdGktYXR0cmlidXRpb24tY2hhbm5lbHMuanBnIiBkYXRhLXc9IjEwMzQiIGRhdGEtaD0iNDYxIiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-full size-full wp-image-31714" alt="" /><noscript data-spai="1"><img fetchpriority="high" decoding="async" width="1034" height="461" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-channels.jpg" data-spai-egr="1" class="attachment-full size-full wp-image-31714" alt="" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-channels.jpg 1034w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-channels-450x201.jpg 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-channels-768x342.jpg 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-channels-1024x457.jpg 1024w" sizes="(max-width: 1034px) 100vw, 1034px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-477c82da" data-id="477c82da" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-477fdcdd elementor-widget elementor-widget-heading" data-id="477fdcdd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Shift marketing budgets to channels that have the greatest impact on your ROI</h2> </div> </div> <div class="elementor-element elementor-element-33315a4 elementor-widget elementor-widget-spacer" data-id="33315a4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-423ebff7 elementor-widget elementor-widget-text-editor" data-id="423ebff7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Discover exactly which marketing channels have the biggest impact in the customer journey. Marketing Attribution lets you invest your marketing budget more wisely as it presents a more accurate perspective of how many conversions, or how much revenue, you should assign to referrer channels based on multiple touchpoints through the purchasing journey.</p><p>Without Marketing Attribution, chances are very high that you give the wrong channels too much credit for your success, resulting in a waste of time and investment for your business.</p> </div> </div> <div class="elementor-element elementor-element-b34acb2 elementor-widget__width-auto elementor-tablet-align-left elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button" data-id="b34acb2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?idSite=1&period=day&date=yesterday&segment=&category=Goals_Ecommerce&subcategory=MultiChannelConversionAttribution_MultiAttribution"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Tour the feature</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f77de87 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f77de87" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dabf120" data-id="dabf120" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bb140b2 elementor-widget elementor-widget-spacer" data-id="bb140b2" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-672bcc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="672bcc5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b78d72b" data-id="b78d72b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-36a845c elementor-widget elementor-widget-heading" data-id="36a845c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Discover shift patterns over time</h2> </div> </div> <div class="elementor-element elementor-element-bb55767 elementor-widget elementor-widget-spacer" data-id="bb55767" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2b13d34 elementor-widget elementor-widget-text-editor" data-id="2b13d34" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>You can track how channel performance at each touchpoint has changed over time with the聽<a href="https://matomo.org/docs/row-evolution/">Row Evolution</a>聽feature.</p><p>This way you can see if there were increases or decreases for conversions and revenue through different attribution models at any important time.</p><p>Prevent losing traffic when you see a negative trend occur or capitalise when you see a positive response from your users.</p> </div> </div> <div class="elementor-element elementor-element-a60b9f2 elementor-widget__width-auto elementor-tablet-align-left elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button" data-id="a60b9f2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?idSite=1&period=day&date=yesterday&segment=&category=Goals_Goals&subcategory=MultiChannelConversionAttribution_MultiAttribution&popover=RowAction$3ARowEvolution$3AMultiChannelConversionAttribution.getChannelAttribution$3A$257B$2522idGoal$2522$253A4$252C$2522flat$2522$253A0$257D$3ASocial$2520Networks$20$3E$20$40reddit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Tour the feature</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7de34e" data-id="e7de34e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c0dd6f1 elementor-widget elementor-widget-image" data-id="c0dd6f1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1315" height="659" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMzE1IDY1OSIgd2lkdGg9IjEzMTUiIGhlaWdodD0iNjU5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOSUyRjAxJTJGbXVsdGktYXR0cmlidXRpb24tcm93LWV2b2x1dGlvbi0zLmpwZyIgZGF0YS13PSIxMzE1IiBkYXRhLWg9IjY1OSIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" class="attachment-full size-full wp-image-31717" alt="" /><noscript data-spai="1"><img decoding="async" width="1315" height="659" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-row-evolution-3.jpg" data-spai-egr="1" class="attachment-full size-full wp-image-31717" alt="" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-row-evolution-3.jpg 1315w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-row-evolution-3-450x226.jpg 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-row-evolution-3-768x385.jpg 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/01/multi-attribution-row-evolution-3-1024x513.jpg 1024w" sizes="(max-width: 1315px) 100vw, 1315px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-feb34cc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="feb34cc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29b53757" data-id="29b53757" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1349172 elementor-widget elementor-widget-spacer" data-id="1349172" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-916d8a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="916d8a8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25ebb1ef" data-id="25ebb1ef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-19d4d4d elementor-widget elementor-widget-image" data-id="19d4d4d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="601" height="304" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA2MDEgMzA0IiB3aWR0aD0iNjAxIiBoZWlnaHQ9IjMwNCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRm1hdG9tby5vcmclMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTklMkYwMiUyRmF0dHJpYnV0aW9uLW1vZGVscy5wbmciIGRhdGEtdz0iNjAxIiBkYXRhLWg9IjMwNCIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" class="attachment-full size-full wp-image-32824" alt="Pros and cons of different marketing attribution models." /><noscript data-spai="1"><img decoding="async" width="601" height="304" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/02/attribution-models.png" data-spai-egr="1" class="attachment-full size-full wp-image-32824" alt="Pros and cons of different marketing attribution models." srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/02/attribution-models.png 601w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2019/02/attribution-models-450x228.png 450w" sizes="(max-width: 601px) 100vw, 601px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17c9ed5" data-id="17c9ed5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-81eec90 elementor-widget elementor-widget-heading" data-id="81eec90" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Attribution models to easily gain insights</h2> </div> </div> <div class="elementor-element elementor-element-63562361 elementor-widget elementor-widget-spacer" data-id="63562361" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-53d30525 elementor-widget elementor-widget-text-editor" data-id="53d30525" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">There are different models to make sense of how to measure multiple touchpoints in the customer journey.</span></p><p>You can remove all direct traffic to your website from last interactions as often this provides little value.</p><p>Other models include assigning equal value to each touchpoint in the customer journey (Linear model). You can credit more value to the last interactions as you may feel they played a more important role (Time Decay model.) Or you can credit 40% of the value to the first interaction, 40% to the last interaction and 20% for anything in between (Position Based model.)聽</p><p>Identify which model works best for your business and get the insights you need in a matter of seconds.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-20a3f865 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20a3f865" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2883a259" data-id="2883a259" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-51814b6f elementor-widget elementor-widget-spacer" data-id="51814b6f" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-714681c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="714681c7" data-element_type="section" data-settings="{"background_background":"classic","shape_divider_top":"mountains"}"> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24b88dc7" data-id="24b88dc7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5d38b0ea elementor-widget elementor-widget-spacer" data-id="5d38b0ea" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-7ae28c60 elementor-widget elementor-widget-heading" data-id="7ae28c60" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Benefits of choosing Matomo</h2> </div> </div> <div class="elementor-element elementor-element-16edfac9 elementor-widget elementor-widget-spacer" data-id="16edfac9" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1d00b0f9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d00b0f9" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54878bb9" data-id="54878bb9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-592cbac0 elementor-widget elementor-widget-html" data-id="592cbac0" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <center><img decoding="async" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0ODAgNDgwIiB3aWR0aD0iNDgwIiBoZWlnaHQ9IjQ4MCIgZGF0YS11PSIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYxMCUyRmRhdGEtb3duZXJzaGlwLWdyYXBoaWMtMS5wbmciIGRhdGEtdz0iNDgwIiBkYXRhLWg9IjQ4MCIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" alt="Heatmaps-feature" /><noscript data-spai="1"><img decoding="async" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/10/data-ownership-graphic-1.png" data-spai-egr="1" alt="Heatmaps-feature" /></noscript></center> </div> </div> <div class="elementor-element elementor-element-6c3510a1 elementor-widget elementor-widget-spacer" data-id="6c3510a1" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2d95c578 elementor-widget elementor-widget-text-editor" data-id="2d95c578" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>You are the owner of the data you collect and nobody else.聽</p><p>Get full control over your data.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a917b8e" data-id="4a917b8e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24b1861 elementor-widget elementor-widget-html" data-id="24b1861" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <center><img decoding="async" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0ODAgNDgwIiB3aWR0aD0iNDgwIiBoZWlnaHQ9IjQ4MCIgZGF0YS11PSIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYxMCUyRm5vLWRhdGEtbGltaXRzLTEucG5nIiBkYXRhLXc9IjQ4MCIgZGF0YS1oPSI0ODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" alt="Heatmaps-feature" /><noscript data-spai="1"><img decoding="async" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/10/no-data-limits-1.png" data-spai-egr="1" alt="Heatmaps-feature" /></noscript></center> </div> </div> <div class="elementor-element elementor-element-44aeb1e7 elementor-widget elementor-widget-spacer" data-id="44aeb1e7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-5b9f911 elementor-widget elementor-widget-text-editor" data-id="5b9f911" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Evaluate all your metrics over time.</p><p>There are no limitations when using聽 this feature <a href="https://matomo.org/what-is-on-premise/">On-Premise</a>.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2cc0ef20" data-id="2cc0ef20" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-538a9dfa elementor-widget elementor-widget-html" data-id="538a9dfa" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <center><img decoding="async" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0ODAgNDgwIiB3aWR0aD0iNDgwIiBoZWlnaHQ9IjQ4MCIgZGF0YS11PSIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYxMCUyRnVzZXItcHJpdmFjeS1wcm90ZWN0aW9uLWdyYXBoaWMtMS5wbmciIGRhdGEtdz0iNDgwIiBkYXRhLWg9IjQ4MCIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" alt="Heatmaps-feature" /><noscript data-spai="1"><img decoding="async" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/10/user-privacy-protection-graphic-1.png" data-spai-egr="1" alt="Heatmaps-feature" /></noscript></center> </div> </div> <div class="elementor-element elementor-element-1af1de39 elementor-widget elementor-widget-spacer" data-id="1af1de39" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-213887d3 elementor-widget elementor-widget-text-editor" data-id="213887d3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Matomo is聽<a href="https://matomo.org/privacy/" target="_blank" rel="noopener">fully privacy compliant</a>.</p><p>With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2cebe5c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2cebe5c5" data-element_type="section" data-settings="{"background_background":"classic","shape_divider_bottom":"mountains"}"> <div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56762677" data-id="56762677" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-226d1945 elementor-widget elementor-widget-spacer" data-id="226d1945" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2c2f320c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2c2f320c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-350ad255" data-id="350ad255" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-48d90eab elementor-widget elementor-widget-spacer" data-id="48d90eab" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-7c61d866 elementor-widget elementor-widget-heading" data-id="7c61d866" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Cost effective</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6cd7fde3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cd7fde3" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59ed9fe4" data-id="59ed9fe4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5034dd8b elementor-widget elementor-widget-text-editor" data-id="5034dd8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Get a clearer picture of the entire acquisition process from start to purchase and make smarter decisions about where to allocate your marketing budget.聽Maximise your ROI by understanding which channels matter most.</p><p><strong>Start your 21 day free trial today</strong>聽to use Matomo’s full suite of complete analytics.</p> </div> </div> <div class="elementor-element elementor-element-3687712b elementor-widget elementor-widget-spacer" data-id="3687712b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-35460ab4 elementor-align-center elementor-widget elementor-widget-global elementor-global-27594 elementor-widget-button" data-id="35460ab4" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-lg" href="https://matomo.org/start-free-analytics-trial/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-angle-double-right"></i> </span> <span class="elementor-button-text">TRY IT FOR FREE</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-21b628fa elementor-widget elementor-widget-spacer" data-id="21b628fa" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-5f0b1384 elementor-widget elementor-widget-spacer" data-id="5f0b1384" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-55ea0319 elementor-widget elementor-widget-text-editor" data-id="55ea0319" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Or are you wanting to learn more about using <a href="https://plugins.matomo.org/MultiChannelConversionAttribution"> Marketing Attribution for Matomo On-Premise instead?</a></p> </div> </div> <div class="elementor-element elementor-element-7eeed9e5 elementor-widget elementor-widget-spacer" data-id="7eeed9e5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div data-wpr-lazyrender="1" class="site-footer footer-bar-active footer-bar-align-right"> <div id="footer-widgets" class="site footer-widgets"> <div class="footer-widgets-container grid-container grid-parent"> <div class="inside-footer-widgets"> <div class="footer-widget-1 grid-parent grid-25 tablet-grid-50 mobile-grid-100"> <aside id="nav_menu-5" class="widget inner-padding widget_nav_menu"><h2 class="widget-title">Company</h2><div class="menu-footer-company-container"><ul 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