YouTube overtakes MySpace | Technology

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In May its reach outgrew that of the BBC's websites.</p><p>According to Nielsen/NetRatings, YouTube's American user base grew by 297% in the first half of the year.</p><p>Its success has been such that a price tag of as much as $1bn (£536bn) - far more than the £332m that Rupert Murdoch paid for MySpace - has been put on the company and rumours are circulating of a possible initial public offering.</p><p>YouTube's reach - the number of users per million that visit a particular site - has increased by 155% in the past three months.</p><p>In contrast, MySpace's growth appears to have slowed, increasing by just 9% in the same period.</p><p>"YouTube has a far more universal appeal, being pure entertainment with a global appeal," said Dan Calladine, the research director at digital agency network Isobar.</p><p>"MySpace's levels have been moving within the same range since April, but YouTube seems to be climbing more steeply than ever."</p><p>The average visitor spends 28 minutes on YouTube, with men 20% more likely to visit the site than women.</p><p><strong>·</strong> To contact the MediaGuardian newsdesk email <a href="https://web.archive.org/web/20080830012119/mailto:editor@mediaguardian.co.uk">editor@mediaguardian.co.uk</a> or phone 020 7239 9857</p><p><strong>·</strong> If you are writing a comment for publication, please mark clearly "for publication".</p> <div id="history-byline" class="send"> <div class="send-inner"> <div class="share-top"> <h3>About this article</h3> <span><a class="sendbyline">Close</a></span> </div> <div class="section"> <h1>YouTube overtakes MySpace</h1> This article was first published on <a href="https://web.archive.org/web/20080830012119/http://media.guardian.co.uk/" name="&lid={historyByline}{MediaGuardian}&lpos={historyByline}{2}">guardian.co.uk</a> on Monday July 31 2006. 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YouTube overtakes MySpace | Technology | MediaGuardian