Brand Safety Guidelines - Immediate Media Co. policies

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class="qa-structured-data">[{"@context":"https:\/\/web.archive.org\/web\/20190924060036\/http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"WebPage","@id":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@type":"WebPage","@id":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk\/advertising-terms-and-conditions\/","name":"Advertising Terms and Conditions"}},{"@type":"ListItem","position":3,"item":{"@type":"WebPage","@id":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk\/advertising-terms-and-conditions\/brand-safety-guidelines\/","name":"Brand Safety Guidelines"}}]},{"@context":"https:\/\/web.archive.org\/web\/20190924060036\/http:\/\/schema.org","@type":"Article","mainEntityOfPage":{"@type":"Webpage","@id":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk\/advertising-terms-and-conditions\/brand-safety-guidelines\/"},"description":"We care about the experience of our users and commit to meet certain standards when serving advertising to them.","url":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk\/advertising-terms-and-conditions\/brand-safety-guidelines\/","articleBody":"<p><strong>Viewability<\/strong><\/p>\n<p>Where a transaction includes a viewability guarantee, we use the <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/06\/MRC-Viewable-Ad-Impression-Measurement-Guideline.pdf\">IAB Measurement Guidelines<\/a> to determine whether an ad impression is viewable or not.<\/p>\n<p><strong>Non-human traffic and fraud<\/strong><\/p>\n<p>We continuously work with industry leading technology partners to identify non-human traffic and exclude it from our sites.<\/p>\n<p>We measure non-human traffic at a campaign level with the assistance of our partners Moat and Integral Ad Science. We do not count traffic we consider to be non-human towards campaigns.<\/p>\n<p>We are ads.txt compliant. We only make our ad inventory available programmatically through specific ad exchanges, which are listed in our websites\u2019 ads.txt. If you think you are buying advertising on our websites elsewhere, it is likely to be fraudulent.<\/p>\n<p><strong>Brand safety<\/strong><\/p>\n<p>We operate to the very highest standards to ensure any ad or site linked via an ad is brand safe.<\/p>\n<p>We do this by:<\/p>\n<ul>\n<li>Ensuring ads or linked sites do not contain material that is obscene, blasphemous, defamatory, infringe third party rights, or which otherwise might bring our brands into disrepute.<\/li>\n<li>Using blacklists to block certain prohibited content. Advertisers and agencies can also submit specific blacklists to exclude certain sites from their campaigns.<\/li>\n<li>Using semantic targeting technology to exclude certain topics or keywords if an advertiser does not wish to be seen against certain content.<\/li>\n<li>Using whitelists (if possible) to optimise campaigns towards premium sites.<\/li>\n<li>Using our editorial expertise to monitor (and if necessary, exclude) stories which may be inappropriate advertising settings.<\/li>\n<\/ul>\n<p>In the rare event that an ad is displayed on content that is considered inappropriate, we will remove this ad within 24 hours of us becoming aware, and work with our technology partners to ensure this does not happen again.<\/p>\n<p><strong>Reporting and verification<\/strong><\/p>\n<p>We make full reporting available to our clients from our ad server (Google DoubleClick for Publishers).<\/p>\n<p>All digital campaign metrics are verified by our independent third-party technology providers MOAT and Integral Ad Science.<\/p>\n<p><strong>Personnel and customer service<\/strong><\/p>\n<p>We have skilled and knowledgeable representatives who work with our clients to achieve their marketing objectives and campaign strategies.<\/p>\n<p>We will endeavour to respond to any enquiries within one working day.<\/p>\n","image":{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/12\/2018\/04\/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=768,574","width":768,"height":574},"headline":"Brand Safety Guidelines","author":[{"@type":"Person","name":"The Data Protection Officer"}],"publisher":{"@type":"Organization","name":"Immediate Media Co. policies","url":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk","logo":{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/12\/2018\/03\/cropped-logo-header-72259a1-49da3e0.png?quality=90&resize=265,103","width":182,"height":60}},"speakable":{"@type":"SpeakableSpecification","xpath":["\/html\/head\/title","\/html\/head\/meta[@name='description']\/@content"],"url":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk\/advertising-terms-and-conditions\/brand-safety-guidelines\/"},"datePublished":"2018-11-08T15:54:21+00:00","dateModified":"2018-11-08T15:54:21+00:00"}]</script> <article class="template-article template-article--post template-article--headline-led body-background" id="post-418" itemscope itemtype="http://schema.org/Article"> <div class="container"> <div class="template-article__content layout-md-rail"> <div class="layout-md-rail__primary js-content" itemprop="articleBody"> <div class="template-article__header template-article__header--headline-led"> <div class="template-article__header-main"> <div class="template-article__headings"> <h1 class="heading-1 template-article__title" itemprop="headline name">Brand Safety Guidelines</h1> <div class="template-article__description"> <p class="body-copy-large" itemprop="description">We care about the experience of our users and commit to meet certain standards when serving advertising to them.</p> </div> </div> <div class="template-article__social-share template-article__social-share--top"> <ul class="social-share-collection js-social-share-collection "> </ul> <script type="application/json" class="js-social-share-settings"> {"twitter_handle":"","facebook_auth_code":"","email_subject_prefix":"","email_body_prefix":"","twitter_text":"Brand Safety Guidelines","email_subject":"Brand Safety Guidelines","email_body":"We care about the experience of our users and commit to meet certain standards when serving advertising to them.","post_link":"https:\/\/web.archive.org\/web\/20190924060036\/https:\/\/policies.immediate.co.uk\/advertising-terms-and-conditions\/brand-safety-guidelines\/","post_title":"Brand Safety Guidelines"} </script> </div> </div> <div class="template-article__hero template-article__hero--headline-led"> <div class="img-container img-container--letterbox-image " itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=620,413" srcset="https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=410,273 410w, https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=355,236 355w, https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=340,226 340w, https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=320,213 320w" sizes="(min-width: 992px) 620px, (min-width: 768px) 410px, (min-width: 576px) 556px, calc(100vw - 20px)" width="620" height="413" class="img-container__image img-fluid wp-image-226 alignnone size-hero_image" alt="Immediate Media Logo 540 x 360" title="Immediate Media Logo 540 x 360"/> <meta itemprop="url" content="https://web.archive.org/web/20190924060036/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=768,574"> <meta itemprop="width" content="768"> <meta itemprop="height" content="574"> </div> </div> <div class="template-article__post-info template-article__post-info--headline-led"> <div class="template-article__author-name" itemprop="author" itemscope itemtype="https://schema.org/Person"> <div class="author-name"> <meta itemprop="name" content="The Data Protection Officer"/> </div> </div> <div class="template-article__published-date"> <time class="body-copy-small" datetime="2018-11-08T15:54:21+01:00">November 8, 2018 at 3:54 pm </time> <meta itemprop="datePublished" content="2018-11-08T15:54:21+01:00"> <meta itemprop="dateModified" content="2018-11-08T15:54:21+01:00"> </div> </div> </div> <div class="template-article__main-content"> <link itemprop="mainEntityOfPage" href="https://policies.immediate.co.uk/advertising-terms-and-conditions/brand-safety-guidelines/"/> <section class="template-article__margin-bottom editor-content ev-meter-content" itemprop="articleBody"> <div class="template-article__masked"></div> <p><strong>Viewability</strong></p> <div class="template-article__advert"> <div class="single-mpu js-mpu dfp-ad js-dfp-ad-top " id="983098c6-99f2-45ec-991f-303961978021" data-adsizes="[[[960,400],[[300,600],[300,251],[300,250],"fluid"]],[[0,0],[[300,251],[300,250],"fluid"]]]" data-adtargets="{"pos":["top","mpu1","_top"]}" data-position="sidebarTop"> <div class="single-mpu__text">Advertisement</div> </div> </div> <p>Where a transaction includes a viewability guarantee, we use the <a href="https://web.archive.org/web/20190924060036/https://www.iab.com/wp-content/uploads/2015/06/MRC-Viewable-Ad-Impression-Measurement-Guideline.pdf">IAB Measurement Guidelines</a> to determine whether an ad impression is viewable or not.</p> <p><strong>Non-human traffic and fraud</strong></p> <div class="template-article__advert"> <div id="8d5aca9d-7072-4d23-a875-c3ce85000db0" class="dfp-ad teads" data-adsizes="[[[0,0],[[300,1]]]]" data-adtargets="{"pos":["outstream"]}"> </div> </div> <p>We continuously work with industry leading technology partners to identify non-human traffic and exclude it from our sites.</p> <p>We measure non-human traffic at a campaign level with the assistance of our partners Moat and Integral Ad Science. We do not count traffic we consider to be non-human towards campaigns.</p> <p>We are ads.txt compliant. We only make our ad inventory available programmatically through specific ad exchanges, which are listed in our websites’ ads.txt. If you think you are buying advertising on our websites elsewhere, it is likely to be fraudulent.</p> <p><strong>Brand safety</strong></p> <p>We operate to the very highest standards to ensure any ad or site linked via an ad is brand safe.</p> <p>We do this by:</p> <ul> <li>Ensuring ads or linked sites do not contain material that is obscene, blasphemous, defamatory, infringe third party rights, or which otherwise might bring our brands into disrepute.</li> <li>Using blacklists to block certain prohibited content. Advertisers and agencies can also submit specific blacklists to exclude certain sites from their campaigns.</li> <li>Using semantic targeting technology to exclude certain topics or keywords if an advertiser does not wish to be seen against certain content.</li> <li>Using whitelists (if possible) to optimise campaigns towards premium sites.</li> <li>Using our editorial expertise to monitor (and if necessary, exclude) stories which may be inappropriate advertising settings.</li> </ul> <p>In the rare event that an ad is displayed on content that is considered inappropriate, we will remove this ad within 24 hours of us becoming aware, and work with our technology partners to ensure this does not happen again.</p> <p><strong>Reporting and verification</strong></p> <p>We make full reporting available to our clients from our ad server (Google DoubleClick for Publishers).</p> <p>All digital campaign metrics are verified by our independent third-party technology providers MOAT and Integral Ad Science.</p> <p><strong>Personnel and customer service</strong></p> <p>We have skilled and knowledgeable representatives who work with our clients to achieve their marketing objectives and campaign strategies.</p> <div class="template-article__advert"> <div class="single-mpu js-mpu dfp-ad js-dfp-ad-bottom " id="cbde37c4-37e1-47e4-a121-90690f39cf97" data-adsizes="[[[960,400],[[300,252],[300,250],"fluid"]],[[0,0],[[300,252],[300,250],"fluid"]]]" data-adtargets="{"pos":["bottom","mpu2","_bottom"]}" data-position="sidebarBottom"> <div class="single-mpu__text">Advertisement</div> </div> </div> <p>We will endeavour to respond to any enquiries within one working day.</p> </section> <div class="template-article__social-share"> <ul class="social-share-collection js-social-share-collection "> </ul> </div> <div class="template-article__comments">  </div> </div> </div> <div class="layout-md-rail__secondary"> <div class="sidebar js-sidebar"> <div class="sidebar__item-spacer 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src="https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=620,413" srcset="https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=360,239 360w, https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=180,119 180w" sizes="(max-width: 620px) 100vw, 620px" width="620" height="413" class="img-container__image img-fluid wp-image-226 alignnone size-landscape_thumbnail" alt="Immediate Media Logo 540 x 360" title="Immediate Media Logo 540 x 360"/> </a> </div> <div class="standard-card-new__main-info"> <div class="standard-card-new__display-row "> <h4 class="standard-card-new__display-title heading-7"> <a 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srcset="https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=360,239 360w, https://web.archive.org/web/20190924060036im_/https://images.immediate.co.uk/production/volatile/sites/12/2018/04/Immediate-Media-Logo-540-x-360-e48b7c9.png?quality=90&resize=180,119 180w" sizes="(max-width: 620px) 100vw, 620px" width="620" height="413" class="img-container__image img-fluid wp-image-226 alignnone size-landscape_thumbnail" alt="Immediate Media Logo 540 x 360" title="Immediate Media Logo 540 x 360"/> </a> </div> <div class="standard-card-new__main-info"> <div class="standard-card-new__display-row "> <h4 class="standard-card-new__display-title heading-7"> <a class="standard-card-new__article-title" href="https://web.archive.org/web/20190924060036/https://policies.immediate.co.uk/privacy/how-and-why-we-use-your-information/"> How and why we use your information </a> </h4> </div> 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