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class="shared-counts-icon"> <svg width="14" height="14" aria-hidden="true" role="img" focusable="false"> <use xlink:href="#brands-linkedin"></use> </svg> </span> <span class="shared-counts-label"> Compartilhar </span> </span> </a> <a href="https://wa.me/?text=https%3A%2F%2Fwww.wpbeginner.com%2Fpt%2Fshowcase%2Fbest-free-ecommerce-platforms%2F" title="Compartilhar no WhatsApp" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button whatsapp shared-counts-no-count" data-postid="72713" data-social-target="https://www.wpbeginner.com/pt/showcase/best-free-ecommerce-platforms/"> <span class="shared-counts-icon-label"> <span class="shared-counts-icon"> <svg width="16" height="16" aria-hidden="true" role="img" focusable="false"> <use href="#brands-whatsapp"></use> </svg> </span> <span class="shared-counts-label">WhatsApp</span> </span> </a> <a href="mailto:?subject=Your%20friend%20has%20shared%20an%20article%20you%20with%20you.&body=7%20melhores%20plataformas%20de%20comércio%20eletrônico%20gratuitas%20para%202024%20(comparadas)%20https%3A%2F%2Fwww.wpbeginner.com%2Fpt%2Fshowcase%2Fbest-free-ecommerce-platforms%2F" title="Compartilhar por e-mail" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button email shared-counts-no-count" data-postid="72713" data-social-target="https://www.wpbeginner.com/pt/showcase/best-free-ecommerce-platforms/" data-social-action="Enviado por e-mail"> <span class="shared-counts-icon-label"> <span class="shared-counts-icon"> <svg width="14" height="14" aria-hidden="true" role="img" focusable="false"> <use href="#regular-envelope"></use> </svg> </span> <span class="shared-counts-label">E-mail</span> </span> </a> </div>  </header><div class="entry-content"> <p>Você está procurando a melhor plataforma de comércio eletrônico gratuita para criar seu site de comércio eletrônico?</p> <p>No início, as plataformas de comércio eletrônico costumavam custar milhares de dólares, o que impedia muitas pequenas empresas de criar uma loja on-line. Felizmente, agora existem várias plataformas de comércio eletrônico populares que oferecem opções gratuitas ou de baixo custo.</p> <p>Neste artigo, compararemos as melhores e mais populares plataformas de comércio eletrônico gratuitas que você pode usar para abrir uma loja on-line. Temos uma análise detalhada dos prós e contras de cada uma delas para que você possa escolher o melhor construtor de sites de comércio eletrônico para suas necessidades.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='385'%20viewBox='0%200%20680%20385'%3E%3C/svg%3E" alt="best free ecommerce platforms" class="wp-image-125816 perfmatters-lazy" title="Best free eCommerce platforms to get started with" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/02/best-free-ecommerce-platforms-og.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/best-free-ecommerce-platforms-og.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/best-free-ecommerce-platforms-og-300x170.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2020/02/best-free-ecommerce-platforms-og.png" alt="best free ecommerce platforms" class="wp-image-125816" title="Best free eCommerce platforms to get started with" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/best-free-ecommerce-platforms-og.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/best-free-ecommerce-platforms-og-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <h4 class="wp-block-heading">Como escolher a melhor plataforma de comércio eletrônico gratuita</h4> <p>Sejamos honestos: não existe uma plataforma de comércio eletrônico 100% gratuita.</p> <p>Mesmo quando a própria plataforma de comércio eletrônico é gratuita, você terá de pagar por um domínio, hospedagem na Web, taxas de processamento de pagamento e outros custos de extensão.</p> <p>Temos um guia detalhado sobre o <a title="How Much Do Ecommerce Websites Cost in 2020? (Real Numbers)" href="https://www.wpbeginner.com/pt/beginners-guide/ecommerce-website-cost-real-numbers/">custo</a> real <a title="How Much Do Ecommerce Websites Cost in 2020? (Real Numbers)" href="https://www.wpbeginner.com/pt/beginners-guide/ecommerce-website-cost-real-numbers/">da criação de sites de comércio eletrônico</a>.</p> <p>Dito isso, sua meta deve ser encontrar uma plataforma de comércio eletrônico que o ajude a começar com o menor ou nenhum custo, sem impor limitações severas à forma como você administra ou expande seus negócios.</p> <p>Você também gostaria que a plataforma fosse fácil de usar e com todos os recursos, com a capacidade de aceitar pagamentos usando seus métodos de pagamento preferidos.</p> <p>Tendo isso em mente, vamos dar uma olhada nas melhores plataformas de comércio eletrônico gratuitas que você pode usar para ganhar dinheiro on-line e expandir seus negócios.</p> <h4 class="wp-block-heading"><a href="https://wordpress.org/plugins/woocommerce/" target="_blank" rel="noopener nofollow" title="WooCommerce">1. WooCommerce</a></h4> <figure class="wp-block-image size-full"><a href="https://wordpress.org/plugins/woocommerce/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="360" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='360'%20viewBox='0%200%20680%20360'%3E%3C/svg%3E" alt="WooCommerce" class="wp-image-124372 perfmatters-lazy" title="The WooCommerce website" data-src="https://www.wpbeginner.com/wp-content/uploads/2018/08/woocommerce.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2018/08/woocommerce.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2018/08/woocommerce-300x159.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="360" src="https://www.wpbeginner.com/wp-content/uploads/2018/08/woocommerce.png" alt="WooCommerce" class="wp-image-124372" title="The WooCommerce website" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2018/08/woocommerce.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2018/08/woocommerce-300x159.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p><a title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]" href="https://www.wpbeginner.com/pt/wp-tutorials/woocommerce-tutorial-ultimate-guide/">O WooCommerce</a> é o plug-in de comércio eletrônico mais popular do mundo para WordPress. É uma plataforma de comércio eletrônico de código aberto totalmente gratuita que pode ser baixada e executada em qualquer provedor de hospedagem na Web.</p> <p>Como o WooCommerce não fornece hospedagem para você, será necessário comprar <a title="What’s the Difference Between Domain Name and Web Hosting (Explained)" href="https://www.wpbeginner.com/pt/beginners-guide/whats-the-difference-between-domain-name-and-web-hosting-explained/">hospedagem na Web e um nome de domínio</a> para garantir que seu site possa ser acessado por usuários de todo o mundo.</p> <p>Recomendamos o uso da <a title="Bluehost" href="https://www.wpbeginner.com/refer/bluehost/" target="_blank" rel="nofollow noopener">Bluehost</a> ou da <a title="SiteGround WooCommerce" href="https://www.wpbeginner.com/refer/siteground-woocommerce/" target="_blank" rel="nofollow noopener">SiteGround</a>. Ambas estão entre as maiores empresas de hospedagem do mundo e são oficialmente recomendadas pelo WooCommerce.</p> <p>A Bluehost está até mesmo oferecendo aos usuários do WPBeginner um nome de domínio gratuito + certificado SSL e um generoso desconto de 60% na hospedagem. Basicamente, você pode começar por US$ 2,75 por mês.</p> <p><a class="orangecta" title="Bluehost" href="https://www.wpbeginner.com/refer/bluehost/" target="_blank" rel="nofollow noopener">→ Solicite esta oferta exclusiva da Bluehost ←</a></p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>É fácil começar a usar o WooCommerce. Você pode <a href="https://www.wpbeginner.com/pt/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store in 2020 (Step by Step)">criar uma loja on-line</a> rapidamente, mesmo se for totalmente iniciante.</li> <li>Você mesmo hospedará seu site, o que lhe dá controle total. Embora você precise pagar pela <a href="https://www.wpbeginner.com/pt/best-woocommerce-hosting/" title="Best WooCommerce Hosting in 2020 (Reviews & Performance Tests)">hospedagem do WooCommerce</a>, isso não precisa ser muito caro.</li> <li>Há muitos <a title="49 Best WooCommerce WordPress Themes" href="https://www.wpbeginner.com/pt/showcase/best-woocommerce-wordpress-themes/">temas (designs) do WooCommerce</a>, o que lhe dá a oportunidade de criar uma loja que realmente reflita sua marca.</li> <li>Há milhares de <a title="30 Best WooCommerce Plugins for Your Store (Most are FREE)" href="https://www.wpbeginner.com/pt/plugins/20-best-free-woocommerce-plugins-for-wordpress/">plug-ins do WooCommerce</a> que você pode usar para adicionar novos recursos e expandir seus negócios.</li> <li>Você pode vender qualquer coisa com o WooCommerce, seja produtos físicos, downloads digitais, planos de associação, <a href="https://www.wpbeginner.com/pt/beginners-guide/ultimate-dropshipping-guide-for-wordpress/" title="Dropshipping Made Simple: A Step by Step Guide for WordPress">lojas de dropshipping</a> ou produtos de afiliados.</li> <li>Você pode adicionar produtos ilimitados à sua loja, o que lhe dá a liberdade de expandir seu negócio de comércio eletrônico o quanto quiser.</li> <li>O WooCommerce não cobra nenhuma taxa de transação. Você só terá que pagar ao seu provedor de serviços de pagamento, como PayPal ou Stripe, ou ao seu banco.</li> <li>O WooCommerce oferece a você todos os recursos para classificar suas páginas. Ele é um plugin do WordPress, portanto, foi desenvolvido com base no melhor <a href="https://www.wpbeginner.com/pt/showcase/best-cms-platforms-compared/" title="15 Best and Most Popular CMS Platforms (Compared)">sistema de gerenciamento de conteúdo</a>. Isso significa que você terá acesso a muitas ferramentas de SEO e de blog para direcionar mais tráfego para sua loja. </li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>Se você for totalmente iniciante, o WooCommerce tem uma curva de aprendizado e pode ser mais complicado de começar do que algumas outras opções. Você precisará comprar hospedagem e um <a title="Beginner’s Guide: What is a Domain Name and How Do Domains Work?" href="https://www.wpbeginner.com/pt/beginners-guide/beginners-guide-what-is-a-domain-name-and-how-do-domains-work/">nome de domínio</a>, por exemplo.</li> <li>Você será responsável pela <a href="https://www.wpbeginner.com/pt/beginners-guide/ecommerce-website-maintenance-tips/" title="11 eCommerce Website Maintenance Tips – How to Maintain Your Store">manutenção de sua loja on-line</a> à medida que ela crescer. Isso pode significar atualizar seu plano de hospedagem, otimizar seu site WordPress para SEO ou pagar por um <a href="https://www.wpbeginner.com/pt/plugins/best-wordpress-security-plugins-compared/" title="6 Best WordPress Security Plugins to Protect Your Site (Compared)">plug-in de segurança</a>.</li> </ul> <p>Para ajudar os iniciantes a começar, temos o <a href="https://www.wpbeginner.com/pt/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">tutorial</a> mais <a href="https://www.wpbeginner.com/pt/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">detalhado</a> do <a href="https://www.wpbeginner.com/pt/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">WooCommerce</a> na Web, que o ajuda a criar um site de comércio eletrônico com o WooCommerce.</p> <h4 class="wp-block-heading"><a title="Web.com" href="https://www.wpbeginner.com/refer/web-com/" target="_blank" rel="nofollow noopener">2. Construtor de sites Web.com</a></h4> <figure class="wp-block-image size-full"><a href="https://www.wpbeginner.com/refer/web-com/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="359" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='359'%20viewBox='0%200%20680%20359'%3E%3C/svg%3E" alt="web.com website builder" class="wp-image-125346 perfmatters-lazy" title="Web.com Website Builder Landing Page" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/02/web-com-website.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/web-com-website.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/web-com-website-300x158.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="359" src="https://www.wpbeginner.com/wp-content/uploads/2020/02/web-com-website.png" alt="web.com website builder" class="wp-image-125346" title="Web.com Website Builder Landing Page" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/web-com-website.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/web-com-website-300x158.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p>O construtor de sites<a title="Web.com" href="https://www.wpbeginner.com/refer/web-com/" target="_blank" rel="nofollow noopener">Web.com</a> não tem um plano gratuito, mas oferece um plano muito acessível que permite que você crie uma loja on-line sem gastar muito dinheiro.</p> <p>A Web.com hospedará a loja e ainda fornecerá a você um domínio personalizado gratuito e um certificado SSL gratuito.</p> <p>Você poderá ter até 500 produtos em sua loja, aceitar cartões de crédito, rastrear e gerenciar seus pedidos, vincular-se ao marketplace do Facebook e muito mais.</p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>Você pode criar uma loja on-line com o construtor de sites de arrastar e soltar da Web.com. Você pode obter um nome de domínio personalizado gratuito de sua escolha.</li> <li>Você pode vender produtos físicos e digitais em sua loja. Você pode usar o Web.com para rastrear seu inventário.</li> <li>Suporte por e-mail e chat ao vivo disponível 24 horas por dia, 7 dias por semana.</li> <li>Você pode adicionar um blog ao site de sua loja gratuitamente, embora o software de blog seja muito básico e não ofereça os mesmos recursos de uma plataforma de blog como o WordPress.</li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>O preço começa em US$ 13,95 por mês para o plano eCommerce Essentials.</li> <li>Os recursos de comércio eletrônico não são tão avançados quanto o WooCommerce ou o Shopify.</li> </ul> <h4 class="wp-block-heading"><a title="BuyNow Plus" href="https://buynowplus.com/" target="_blank" rel="nofollow noopener">3. BuyNow Plus</a></h4> <figure class="wp-block-image size-full"><a href="https://buynowplus.com/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="349" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='349'%20viewBox='0%200%20680%20349'%3E%3C/svg%3E" alt="buynow plus" class="wp-image-125350 perfmatters-lazy" title="BuyNow Plus website" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/02/buy-now-plus.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/buy-now-plus.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/buy-now-plus-300x154.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="349" src="https://www.wpbeginner.com/wp-content/uploads/2020/02/buy-now-plus.png" alt="buynow plus" class="wp-image-125350" title="BuyNow Plus website" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/buy-now-plus.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/buy-now-plus-300x154.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p>O<a title="BuyNow Plus" href="https://buynowplus.com/" target="_blank" rel="nofollow noopener">BuyNow Plus</a> não é uma plataforma completa de comércio eletrônico. Em vez disso, ela permite que você crie botões “compre agora” que podem ser colocados em qualquer site.</p> <p>Você precisará criar uma conta Stripe gratuita para usar o BuyNow Plus.</p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>A taxa de transação é bastante baixa, de 3% por transação. No entanto, lembre-se de que o Stripe cobra suas próprias taxas de transação além dessa.</li> <li>Você pode usar o BuyNow Plus para lidar com pagamentos recorrentes em cartões de crédito sem que seus clientes precisem criar uma conta. Se você estiver vendendo assinaturas recorrentes para itens off-line, esse é um recurso muito útil.</li> <li>Você pode colocar os links dos botões nas mídias sociais, bem como no seu site, ou pode até mesmo usá-los em e-mails.</li> <li>Não há limite para o número de produtos diferentes que você pode vender usando o BuyNow Plus.</li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>O BuyNow Plus não oferece nada extra, como gerenciamento de estoque ou um construtor de lojas.</li> <li>Você poderia fazer algo semelhante <a title="How to Easily Accept Credit Card Payments on Your WordPress Site" href="https://www.wpbeginner.com/pt/wp-tutorials/how-to-easily-accept-credit-card-payments-on-your-wordpress-site/">usando o Stripe diretamente em seu site</a>. Dessa forma, você não precisaria pagar a taxa de transação do BuyNow Plus. Você precisaria de seu próprio certificado SSL, mas é possível <a title="How to Get a Free SSL Certificate for Your WordPress Website (Beginner’s Guide)" href="https://www.wpbeginner.com/pt/beginners-guide/how-to-get-a-free-ssl-certificate-for-your-wordpress-website/">obter um certificado SSL gratuitamente</a>.</li> </ul> <h4 class="wp-block-heading"><a title="BigCommerce" href="https://www.wpbeginner.com/refer/bigcommerce/" target="_blank" rel="nofollow noopener">4. BigCommerce</a></h4> <figure class="wp-block-image size-full"><a href="https://www.wpbeginner.com/refer/bigcommerce/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="345" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='345'%20viewBox='0%200%20680%20345'%3E%3C/svg%3E" alt="bigcommerce" class="wp-image-125348 perfmatters-lazy" title="BigCommerce's eCommerce platform website" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/02/bigcommerce-1.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcommerce-1.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcommerce-1-300x152.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="345" src="https://www.wpbeginner.com/wp-content/uploads/2020/02/bigcommerce-1.png" alt="bigcommerce" class="wp-image-125348" title="BigCommerce's eCommerce platform website" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcommerce-1.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcommerce-1-300x152.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p><a title="BigCommerce" href="https://www.wpbeginner.com/refer/bigcommerce/" target="_blank" rel="nofollow noopener">O BigCommerce</a> é uma plataforma de comércio eletrônico totalmente hospedada (ou tudo em um) que você pode usar para criar sua loja de comércio eletrônico. Há também um plug-in do WordPress disponível se você já tiver um site que deseja usar com o BigCommerce.</p> <p>Embora eles não tenham um plano gratuito disponível, há uma avaliação gratuita que permite que você configure seu negócio on-line e comece a trabalhar sem pagar nada.</p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>Você não precisa inserir nenhum dado de cartão de crédito para fazer o teste gratuito.</li> <li>É muito fácil começar a usar o BigCommerce. Basta se inscrever, inserir detalhes sobre sua loja e começar a adicionar produtos.</li> <li>Você pode obter um <a title="How to Register a Domain Name (+ simple tip to get it for FREE)" href="https://www.wpbeginner.com/pt/beginners-guide/how-to-register-a-domain-name-simple-tip-to-get-it-for-free/">domínio gratuito</a>, como <em>mystore.mybigcommerce.com</em>, se não quiser pagar por um nome de domínio personalizado.</li> <li>O BigCommerce oferece várias maneiras diferentes de receber pagamentos. Ele possui integração com várias plataformas de pagamento, incluindo PayPal powered by Braintree, Stripe, Authorize.net e muito mais.</li> <li>Há muitos aplicativos de terceiros que você pode adicionar à sua loja BigCommerce para ampliar sua funcionalidade.</li> <li>Há muitos modelos e temas predefinidos para dar à sua loja uma aparência profissional.</li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>A avaliação gratuita dura apenas 15 dias, o que não lhe dá muito tempo para começar a ganhar dinheiro com sua loja. Depois disso, você precisará pagar US$ 29,95/mês ou mais para manter sua loja funcionando.</li> <li>O BigCommerce é uma plataforma tudo-em-um, o que significa que você está limitado ao uso de seus complementos e temas. Você não terá a variedade de opções que teria com algumas outras soluções de comércio eletrônico.</li> </ul> <p><strong>Relacionado:</strong> Veja nossa comparação entre <a title="BigCommerce vs WooCommerce – Which One is Better? (Comparison)" href="https://www.wpbeginner.com/pt/opinion/bigcommerce-vs-woocommerce-which-one-is-better-comparison/">WooCommerce e BigCommerce</a> para obter mais detalhes.</p> <h4 class="wp-block-heading"><a title="Shopify" href="https://www.wpbeginner.com/refer/shopify/" target="_blank" rel="nofollow noopener">5. Shopify</a></h4> <figure class="wp-block-image size-full"><a href="https://www.wpbeginner.com/refer/shopify/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="378" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='378'%20viewBox='0%200%20680%20378'%3E%3C/svg%3E" alt="shopify" class="wp-image-125294 perfmatters-lazy" title="The Shopify eCommerce platform website" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/03/shopify-website.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/03/shopify-website.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/03/shopify-website-300x167.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="378" src="https://www.wpbeginner.com/wp-content/uploads/2020/03/shopify-website.png" alt="shopify" class="wp-image-125294" title="The Shopify eCommerce platform website" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/03/shopify-website.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/03/shopify-website-300x167.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p>O<a href="https://www.wpbeginner.com/refer/shopify/" target="_blank" rel="noopener nofollow" title="Shopify">Shopify</a> é outra plataforma de comércio eletrônico totalmente hospedada. O Shopify também oferece uma avaliação gratuita de 14 dias e, assim como a avaliação gratuita do BigCommerce, não exige cartão de crédito.</p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>É muito fácil começar a usar o Shopify. Seu construtor de sites tem uma interface de arrastar e soltar, o que significa que até mesmo os iniciantes podem criar uma loja on-line com excelente aparência.</li> <li>Se você quiser adicionar recursos extras à sua loja, há um mercado de aplicativos com muitos complementos que podem ser comprados.</li> <li>O suporte está disponível 24 horas por dia, 7 dias por semana, por meio de <a href="https://www.wpbeginner.com/pt/wp-tutorials/how-to-add-a-free-live-chat-in-wordpress/" title="How to Add Free Live Chat in WordPress (The Easy Way)">bate-papo ao vivo</a>, telefone, e-mail e Twitter.</li> <li>O Shopify Payments (gateway de pagamento integrado da Shopify) cobra 2,9% mais 30 centavos por transação. Como esse é um recurso integrado, que tem o mesmo preço do Stripe ou de outros processadores de pagamento, isso facilita o início das atividades dos usuários.</li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>Se você usar outros gateways de pagamento, como PayPal ou Stripe, a Shopify cobrará uma taxa de transação de 2%. Isso se soma à taxa cobrada pelo gateway de pagamento de terceiros.</li> <li>A avaliação gratuita dura apenas 3 dias. Depois disso, você precisará mudar para um plano pago. Embora o plano mais barato seja normalmente de US$ 29/mês, atualmente ele está com desconto de apenas US$ 1 nos primeiros 3 meses.</li> </ul> <p><strong>Relacionado:</strong> Para obter mais detalhes, consulte nossa comparação entre <a href="https://www.wpbeginner.com/pt/opinion/shopify-vs-woocommerce-which-is-the-better-platform-comparison/" title="Shopify vs WooCommerce – Which is the Better Platform? (Comparison)">Shopify e WooCommerce</a>.</p> <h4 class="wp-block-heading"><a title="Weebly" href="https://www.wpbeginner.com/refer/weebly/" target="_blank" rel="nofollow noopener">6. Weebly</a></h4> <figure class="wp-block-image size-full"><a href="https://www.wpbeginner.com/refer/weebly/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='385'%20viewBox='0%200%20680%20385'%3E%3C/svg%3E" alt="weebly website builder" class="wp-image-125352 perfmatters-lazy" title="Weebly's eCommere platform website" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/02/weebly.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/weebly.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/weebly-300x170.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2020/02/weebly.png" alt="weebly website builder" class="wp-image-125352" title="Weebly's eCommere platform website" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/weebly.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/weebly-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p><a title="Weebly" href="https://www.wpbeginner.com/refer/weebly/" target="_blank" rel="nofollow noopener">O Weebly</a> não é tão conhecido como algumas outras plataformas de comércio eletrônico, como Shopify e WooCommerce, mas eles oferecem uma avaliação gratuita na qual você pode testar a plataforma.</p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>Você pode adicionar qualquer tipo de produto físico ou digital à sua loja</li> <li>A interface de arrastar e soltar é fácil de usar para criar seu site e gerenciar itens em sua loja.</li> <li>Há cerca de 100 temas (designs) diferentes que você pode escolher, portanto, deve ser possível encontrar algo que seja ideal para o seu site.</li> <li>Recursos integrados de gerenciamento de checkout, estoque, remessa e impostos.</li> <li>Além do fórum da comunidade, o plano gratuito lhe dá acesso a bate-papo ao vivo, e-mail e até mesmo suporte por telefone.</li> <li>Se você quiser fazer upgrade para um plano pago, eles são acessíveis até mesmo para empresas muito pequenas e startups. O plano Professional começa em US$ 12 por mês, pagos anualmente.</li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>A Weebly cobra uma taxa de transação de 3%. Isso se soma à taxa de transação que seu gateway de pagamento cobra.</li> <li>Se você estiver nos planos gratuito ou Personal (US$ 10/mês), o Weebly exibirá anúncios e a marca da Square, a empresa controladora do Weebly.</li> <li>Mesmo com o plano inicial pago, você está limitado a vender apenas 25 produtos por vez.</li> </ul> <h4 class="wp-block-heading"><a title="Big Cartel" href="https://www.bigcartel.com/" target="_blank" rel="nofollow noopener">7. Grande cartel</a></h4> <figure class="wp-block-image size-full"><a href="https://www.bigcartel.com/" target="_blank" rel="nofollow noopener"><img decoding="async" width="680" height="358" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='358'%20viewBox='0%200%20680%20358'%3E%3C/svg%3E" alt="big cartel online store builder" class="wp-image-125353 perfmatters-lazy" title="The Big Cartel eCommerce platform's website" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/02/bigcartel.png" data-srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcartel.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcartel-300x158.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="358" src="https://www.wpbeginner.com/wp-content/uploads/2020/02/bigcartel.png" alt="big cartel online store builder" class="wp-image-125353" title="The Big Cartel eCommerce platform's website" srcset="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcartel.png 680w, https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2020/02/bigcartel-300x158.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p><a title="Big Cartel" href="https://www.bigcartel.com/" target="_blank" rel="nofollow noopener">O Big Cartel</a> é uma plataforma de comércio eletrônico hospedada, projetada especialmente para artistas e profissionais criativos. Se você deseja ter uma loja que venda produtos feitos à mão ou similares, essa pode ser uma ótima opção para você.</p> <p><strong>Prós</strong></p> <ul class="wp-block-list"> <li>O plano gratuito não tem nenhuma taxa de transação. No entanto, você precisará pagar taxas do Stripe ou do PayPal (essas são as únicas opções que o Big Cartel oferece para processamento de pagamentos).</li> <li>O URL de sua loja gratuita pode ser personalizado. Ele precisa estar no formato <em>name.bigcartel.com</em>, mas você pode escolher o nome que quiser. Muitas outras plataformas atribuem a você um URL específico com base no seu nome de usuário ou no nome da loja, e você não pode alterá-lo.</li> <li>Você pode ter até 5 produtos em seu plano gratuito, o que o torna mais generoso do que outros planos gratuitos hospedados.</li> <li>É rápido configurar sua loja e é fácil adicionar seus produtos. A Big Cartel o orienta passo a passo durante o processo.</li> <li>O plano gratuito vem com recursos como análise em tempo real e ferramentas de marketing para executar promoções e descontos.</li> </ul> <p><strong>Contras</strong></p> <ul class="wp-block-list"> <li>Se quiser personalizar o tema do seu site, você precisará editar o HTML do tema. Isso definitivamente não é tão fácil para iniciantes quanto a maioria das outras plataformas de comércio eletrônico.</li> <li>O plano gratuito tem apenas recursos limitados. Você precisa fazer upgrade para um plano pago se quiser usar recursos como rastreamento de estoque ou códigos de desconto.</li> </ul> <h4 class="wp-block-heading">Escolhendo a melhor plataforma de comércio eletrônico gratuita</h4> <p>Então, qual é a melhor plataforma de comércio eletrônico gratuita para você? Isso depende do que você está procurando.</p> <p>Se você deseja começar com pouco dinheiro e ter total liberdade para expandir seus negócios, <a href="https://www.wpbeginner.com/pt/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">o WooCommerce</a> é a melhor opção. O plugin foi criado para vendas, incluindo todos os recursos de que você precisa para criar uma loja responsiva rapidamente. </p> <p>Com mais de 100 <a href="https://www.wpbeginner.com/pt/showcase/best-woocommerce-payment-gateways-wordpress/" title="6 Best WooCommerce Payment Gateways for WordPress">gateways de pagamento</a>, muitas <a href="https://www.wpbeginner.com/pt/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/" title="15 Best WordPress SEO Plugins and Tools That You Should Use">ferramentas de SEO</a> e análises avançadas, ela é, sem dúvida, a plataforma de comércio eletrônico mais robusta que existe. </p> <p>Usando nossa oferta exclusiva da Bluehost, você pode começar por US$ 2,75 por mês. Isso é menos do que uma xícara de café.</p> <p>Se quiser usar uma plataforma de comércio eletrônico que não seja WordPress e que seja acessível, dê uma olhada no <a title="Web.com" href="https://www.wpbeginner.com/refer/web-com/" target="_blank" rel="nofollow noopener">construtor de sites Web.com</a>. Ele é fácil de usar e bastante acessível quando comparado ao Shopify ou ao Bigcommerce. No entanto, é limitado em termos de recursos e flexibilidade que você obtém com outras plataformas.</p> <p>Se você quiser experimentar uma loja on-line gratuitamente, mas estiver disposto a pagar por algo que seja adequado ao seu negócio, <a href="https://www.wpbeginner.com/refer/bigcommerce/" target="_blank" rel="nofollow noopener" title="BigCommerce">o BigCommerce</a> e o <a href="https://www.wpbeginner.com/refer/shopify/" target="_blank" rel="nofollow noopener" title="Shopify">Shopify</a> são ótimas opções com todos os recursos.</p> <p>Esperamos que este artigo tenha ajudado você a conhecer as melhores plataformas de comércio eletrônico gratuitas para começar. Você também pode consultar nosso guia sobre os <a href="https://www.wpbeginner.com/pt/showcase/best-email-marketing-services/" title="7 Best Email Marketing Services for Small Business (2021)">melhores serviços de marketing por e-mail</a> e <a href="https://www.wpbeginner.com/pt/showcase/7-best-live-chat-support-software-for-your-wordpress-site/" title="12 Best Live Chat Software for Small Business Compared (2021)">o melhor software de bate-papo ao vivo</a> para comércio eletrônico, para que possa aumentar as vendas da sua loja.</p> <p>Se você gostou deste artigo, inscreva-se em nosso <a href="https://youtube.com/wpbeginner?sub_confirmation=1" target="_blank" rel="noreferrer noopener nofollow" title="Subscribe to WPBeginner YouTube Channel">canal do YouTube</a> para receber tutoriais em vídeo sobre o WordPress. 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Aqui está nosso <a href="https://www.wpbeginner.com/pt/wpbeginner-editorial-process/" target="_blank" rel="noopener noreferrer" style="color: #555;text-decoration: underline">processo editorial</a>.</p><section class="author-box"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='96'%20height='96'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" width="96" height="96" alt="Avatar" class="avatar avatar-96 wp-user-avatar wp-user-avatar-96 photo avatar-default perfmatters-lazy" data-src="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2023/08/def-avatar-o-96x96.jpeg" /><noscript><img src="https://www.wpbeginner.com/pt/wp-content/uploads/sites/5/2023/08/def-avatar-o-96x96.jpeg" width="96" height="96" alt="Avatar" class="avatar avatar-96 wp-user-avatar wp-user-avatar-96 photo avatar-default" /></noscript><h4 class="author-box-title"><a href="https://www.wpbeginner.com/pt/author/wpbeginner/" class="aboutauthor" rel="author">Sobre a Editorial Staff </a></h4><div class="author-box-content" itemprop="description"><p>Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.</p> </div></section><div class="sidebartoolkit widget"><div class="sidebartoolkit__icons"><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-server"></use></svg><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-tools"></use></svg><svg width="22" height="22" aria-hidden="true" role="img" focusable="false"><use xlink:href="#brands-wordpress"></use></svg><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-plug"></use></svg><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-browser"></use></svg></div><p class="sidebartoolkit__title">O kit de ferramentas definitivo <strong>WordPress</strong></p><p><strong>Obtenha acesso GRATUITO ao nosso kit de ferramentas</strong> - uma coleção de produtos e recursos relacionados ao WordPress que todo profissional deve ter!</p><div class="wp-block-button"><a class="wp-block-button__link large" href="https://app.monstercampaigns.com/c/iyqfvnwed1i5jxbmo47x/" target="_blank" rel="noopener noreferrer">Faça o download agora</a></div></div></div><h2 class="screen-reader-text">Reader Interactions</h2><div class="entry-comments" id="comments"><h3><svg width="24" height="24" aria-hidden="true" role="img" focusable="false"><use xlink:href="#light-comment-lines"></use></svg>7 Comentários<a class="reply-button" href="#respond">Deixe uma resposta</a></h3><ol class="comment-list"> <li class="comment even thread-even depth-1" id="comment-3774302"> <article id="article-comment-3774302"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Mrteesurez</span> </p> </header> <div class="comment-content"> <p>Bigcommerce and Shopify are seems to be recommendable after Woocomerce, the best ever, and also for if you can not afford to buy hosting plan and custom domain, although you will not have full control over the store but it will just get you started and sell your products online.</p> <p>Thanks for this head to head ecommerce platforms comparisons.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3774302' data-commentid="3774302" data-postid="72713" data-belowelement="article-comment-3774302" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments odd alt depth-2 staff" id="comment-3780065"> <article id="article-comment-3780065"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>You’re welcome <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt=":)" class="wp-smiley perfmatters-lazy" data-src="https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif" /><noscript><img src="https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif" alt=":)" class="wp-smiley" /></noscript></p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3780065' data-commentid="3780065" data-postid="72713" data-belowelement="article-comment-3780065" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div class="comment-admin-badge"> <p class="comment-badge">Administrador</p> </div> </article> </li> </ul> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-3661880"> <article id="article-comment-3661880"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Moinuddin Waheed</span> </p> </header> <div class="comment-content"> <p>woocommerce is the best option for e-commerce websites.<br /> This is a powerful tool with all the features and options to make awesome online store.<br /> since it is a plugin and works on top of WordPress, it becomes easy for wordpress users to work with same set of wordpress knowledge and scale.<br /> It comes with integrations with lots of important services.<br /> Appreciate the efforts to make a comparative analysis of all the options.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3661880' data-commentid="3661880" data-postid="72713" data-belowelement="article-comment-3661880" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> </li> <li class="comment odd alt thread-even depth-1" id="comment-1908640"> <article id="article-comment-1908640"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Kathie</span> </p> </header> <div class="comment-content"> <p>Want to get more informed on the options and this was a great start❣️<br /> Thank you!</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-1908640' data-commentid="1908640" data-postid="72713" data-belowelement="article-comment-1908640" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments even depth-2 staff" id="comment-1909979"> <article id="article-comment-1909979"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>You’re welcome!</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-1909979' data-commentid="1909979" data-postid="72713" data-belowelement="article-comment-1909979" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div class="comment-admin-badge"> <p class="comment-badge">Administrador</p> </div> </article> </li> </ul> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-805428"> <article id="article-comment-805428"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Kiran Patil</span> </p> </header> <div class="comment-content"> <p>Very Informative .</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-805428' data-commentid="805428" data-postid="72713" data-belowelement="article-comment-805428" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments even depth-2 staff" id="comment-805654"> <article id="article-comment-805654"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>Thank you <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt=":)" class="wp-smiley perfmatters-lazy" data-src="https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif" /><noscript><img src="https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif" alt=":)" class="wp-smiley" /></noscript></p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-805654' data-commentid="805654" data-postid="72713" data-belowelement="article-comment-805654" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Responder<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div 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