Welcome to Paid Discovery

<!doctype html>    <html class="no-js" lang="en"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.stumbleupon.com/pd/","20130816111945","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1376651985"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <script type="text/javascript">var NREUMQ=NREUMQ||[];NREUMQ.push(["mark","firstbyte",new Date().getTime()]);</script><title>Welcome to Paid Discovery</title> <meta name="description" content="StumbleUpon is the easiest way to discover new and interesting web pages, photos and videos across the Web."> <meta name="keywords" content="New Stuff, Personalized Content, Videos, Photos, Images, Funny Videos, Funny Photos, Recommendations, Funny Web Pages"> <meta name="author" content=""> <meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1"> <link rel="shortcut icon" href="https://web.archive.org/web/20130816111945im_/https://nb9-stumbleupon.netdna-ssl.com/-G-ChSR8MQAl3Skvq8oNZg"/> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20130816111945cs_/https://nb9-stumbleupon.netdna-ssl.com/ddyLcYzy4eZSlIg3GxfXNQ" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"><link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20130816111945cs_/https://nb9-stumbleupon.netdna-ssl.com/85IdNj0txJWqCbJgj41Yfw" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"><link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20130816111945cs_/https://nb9-stumbleupon.netdna-ssl.com/W-W8UxjBm4TF-byv0EAm2A" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"><link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20130816111945cs_/https://nb9-stumbleupon.netdna-ssl.com/u4e-6GWbI5nwaBN4yIjEUA" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"> <script type="text/javascript" src="https://web.archive.org/web/20130816111945js_/https://nb9-stumbleupon.netdna-ssl.com/hm5kPJHXFV_shE8Uz78Fog" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"></script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_initData']); _gaq.push(['_setAccount', 'UA-16124905-1']); _gaq.push(['_setDomainName', '.stumbleupon.com']); _gaq.push(['_setCustomVar', 1, 'user_class', 'v', 1]); _gaq.push(['_setCustomVar', 2, 'toolbar_class', 'website\\Pd', 1]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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</a> </div> </div> </div> <div id="content" class="l-master-d landing-page g-container"> <div class="l-content-primary g-columns g-sixteen" role="main"> <div class="l-content-primary-wrap"> <section class="featured"> <h2 class="featured-title">Distribute Your Brand Assets With Ease</h2> <p class="remark">Paid Discovery connects your brand with targeted StumbleUpon users as they Stumble over 1 billion pages each month.</p> <ol> <li class="g-column g-one-sixth"><span class="ordering">1</span><mark>Submit your URL</mark> via Paid Discovery.</li> <li class="g-column g-one-sixth"><span class="ordering">2</span><mark>Select Targeting</mark> to meet your demographic & interest needs.</li> <li class="g-column g-one-sixth"><span class="ordering">3</span><mark>New Audiences</mark> reached who are seeking new, interesting content.</li> <li class="g-column g-one-sixth"><span class="ordering">4</span><mark>Engaging Content</mark> highlighted directly & frequently.</li> </ol> </section> <section class="display-box g-container what-you-get"> <div class="g-column g-two-thirds"> <div class="primary-content"> <h2>What You Get</h2> <ul> <li> <span class="icon-checkmark-medium"></span> <h3>Guaranteed visitors</h3> <p class="intro">Don鈥檛 rely on ads or links. Skip a step and drive your target audience directly to your URL (website, video, landing page).</p> </li> <li> <span class="icon-checkmark-medium"></span> <h3>Relevant context</h3> <p class="intro">Position your site with relevant content as part of a stream of sites grouped by interests. Your site will be placed among the best of the web, in the categories you select.</p> </li> <li> <span class="icon-checkmark-medium"></span> <h3>Pay per unique visitor</h3> <p class="intro">Pay only for engaged, unique visitors on a budget that you control. No minimum spend and no bidding required.</p> </li> </ul> </div> </div> <div class="g-column g-one-third"> <div class="supplemental-content"> <h2 class="supplemental-title">Paid Discovery</h2> <p class="intro"><strong>Go Viral!</strong></p> <p class="remark">StumbleUpon refers more social media than Twitter, YouTube, Reddit, and Digg combined*, rivaling Facebook! </p> <p class="remark">*StatCounter, July 2011</p> </div> </div> </section> <section class="display-box case-studies"> <div class="primary-content"> <h2>Case Studies</h2> <h3>Mint.com</h3> <div class="g-columns g-seven"> <img src="https://web.archive.org/web/20130816111945im_/https://nb9-stumbleupon.netdna-ssl.com/m3-4rHZ-C_C9lxwihL1FJQ" class="image-responsive" alt="Mint.com case study"> </div> <div class="g-columns g-six"> <h4>Challenge</h4> <p class="remark">Mint.com wanted to show potential users of their service how their site could be relevant and useful for people from many different demographics and with different financial needs, all while meeting precise cost per acquisition goals.</p> <h4>Approach</h4> <p class="remark">In addition to targeting the Financial Planning category and both genders, they honed in on Self Improvement, University/College, and Internet Tools categories and split their demographic targeting into male and female. They even promoted their "Wedding Budget Checklist" page in the Weddings category.</p> </div> </div> <div class="supplemental-content"> <h4>Results</h4> <ul class="case-study-details column-wrap"> <li class="g-columns g-three">180,000 average monthly visits to their site come from StumbleUpon<br>(Only 44% are paid)</li> <li class="g-columns g-three">Strong increase in new users who were women ages 18-25</li> <li class="g-columns g-three">"The most cost-effective form of advertising that we have used, including pay-per-click advertising on a popular social networking site."<br>- Stew Languille, VP of Marketing, Mint.com</li> <li class="g-columns g-three omega">20% additional traffic from shared Paid Stumbles</li> </ul> </div> <div class="primary-content"> <h3>Wisconsin Milk Board</h3> <div class="g-columns g-seven"> <img src="https://web.archive.org/web/20130816111945im_/https://nb9-stumbleupon.netdna-ssl.com/fQAcikM1jQJfylPUFzr_zQ" class="image-responsive" alt="Mint.com case study"> </div> <div class="g-columns g-six"> <h4>Challenge</h4> <p class="remark">The Wisconsin Milk Marketing Board and its agency Shine Advertising were looking for ways to assert Wisconsin's leadership in the world of cheese, and make an everyday product exciting again.</p> <h4>Approach</h4> <p class="remark">Instead of relying on traditional print, the Wisconsin Board created a rich-media microsite: GrilledCheeseAcademy.com, complete with mouthwatering photos and recipes for 30 different kinds of sandwiches. They then turned to StumbleUpon Paid Discovery for help finding the right audience and making their campaign go viral. Targeting users with an interest in Food and Cooking, StumbleUpon placed GrilledCheeseAcademy.com into the "Stumble" stream.</p> </div> </div> <div class="supplemental-content"> <h4>Results</h4> <ul class="case-study-details column-wrap"> <li class="g-columns g-three">Over half the total traffic to the site in a 2 month span came from StumbleUpon</li> <li class="g-columns g-three">8,800+ hours of brand engagement (that's more than a 30 second TV Prime Time slot on the Food Network!)</li> <li class="g-columns g-three">60% additional traffic from shared Paid Stumbles</li> <li class="g-columns g-three omega">StumbleUpon Paid Discovery made up less than 10% of the Board's total marketing budget</li> </ul> </div> </section> </div> </div> </div> </div> <footer class="l-footer"> <p class="l-footer-copyright">© 2013 StumbleUpon</p> <p class="l-footer-links"> <mark>About StumbleUpon</mark> <a href="/web/20130816111945/https://www.stumbleupon.com/about">About Us</a> <a href="/web/20130816111945/https://www.stumbleupon.com/blog">Blogs</a> <a href="/web/20130816111945/https://www.stumbleupon.com/press">Press Center</a> <a href="/web/20130816111945/https://www.stumbleupon.com/jobs">Jobs</a> <a href="/web/20130816111945/https://www.stumbleupon.com/about/management">Management</a> <a href="/web/20130816111945/https://www.stumbleupon.com/terms">Terms</a> <a href="/web/20130816111945/https://www.stumbleupon.com/privacy">Privacy Policy</a> </p> <p class="l-footer-links"> <mark>Tools & Services</mark> <a href="/web/20130816111945/https://www.stumbleupon.com/downloads">Downloads</a> <a href="/web/20130816111945/https://www.stumbleupon.com/mobile">Mobile Apps</a> <a href="/web/20130816111945/https://www.stumbleupon.com/pd">Paid Discovery</a> <a href="/web/20130816111945/https://www.stumbleupon.com/pd/help">Help</a> </p> </footer> <script type="text/javascript" src="https://web.archive.org/web/20130816111945js_/https://nb9-stumbleupon.netdna-ssl.com/Uaw51J_ZbsRzEJF7EFbtxg" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"></script><script type="text/javascript" src="https://web.archive.org/web/20130816111945js_/https://nb9-stumbleupon.netdna-ssl.com/t1YkBftG6Zut9pM8WEFAcw" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"></script> <script type="text/javascript" src="https://web.archive.org/web/20130816111945js_/https://nb9-stumbleupon.netdna-ssl.com/2r1_93huxrae8yjeO7zzRg" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"></script><script type="text/javascript" src="https://web.archive.org/web/20130816111945js_/https://nb9-stumbleupon.netdna-ssl.com/66H0FqgDE92xNqh-yiJxlw" onerror="(typeof(logAssetError) == 'undefined') || logAssetError(event)"></script> <script type="text/javascript">SU.initialize({"mSuExtensionApiWebTb":"","mToolbar":{"config":{"globalState":{"user":{"loggedIn":false},"state":{"mode":"all","partner":"","topic":0,"stumbler":0,"q":"","related_url":"","contextual":"All Interests"},"token":{"ajax":"bb8ceccaa1e0054e0da6499e30999e1c","stumble":"e69683386a77e6dee8c577d783e92fa6"},"src":"webtb","clientVersion":"401f1c786ff52b16dd0a02cefefd9f2f","toolbarClass":"SU_ClientPdToolbar","server_name":"www.stumbleupon.com","server_http":"https:\/\/web.archive.org\/web\/20130816111945\/https:\/\/www.stumbleupon.com"},"stumbleInfo":{"url":"https:\/\/web.archive.org\/web\/20130816111945\/https:\/\/www.stumbleupon.com\/pd\/","known":true,"title":"Welcome to Paid Discovery","publicid":"2tF9zy","has_bad_flash":false,"sponsored":false,"url_domain":"stumbleupon.com","url_category":"Advertising","loginUrl":"\/login?publicid=2tF9zy","reveal":{"current":0,"total":20,"sequence":"firstRun"},"is_video":false,"is_raw_image":false}},"viewer":null,"visitor":null},"mFlashMessage":{"target":".l-content-primary-wrap","active":"","messages":[]}});</script> <script type="text/javascript"> var _comscore = _comscore || []; _comscore.push({ c1: '2', c2: '7677660' }); (function() { var s = document.createElement('script'), el = document.getElementsByTagName('script')[0]; s.async = true; s.src = (document.location.protocol == 'https:' ? 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Welcome to Paid Discovery